How to get on instagram popular page 2016


How to get on the Instagram popular page

Fat Mum Slim / Sep 2012

If you’re on Instagram you’ll have noticed that they have a popular page. Well, it used to be called the popular page and now it’s called explore. It’s filled with photos that change often and are selected by the Instagram team. Actually, this is how they say they determine who gets to the popular page:

That doesn’t really make it any clearer, does it? In the past 6 months my photos have appeared on the popular {explore} page 246 times. So I have my own idea to how it all works.

Did you have a popular group at school? You know the cool kids that everyone wants to hang around? I think the popular page is just like that. Sometimes the cool kids didn’t want to have anything to do with other people, they snubbed their nose at other kids. But sometimes they acknowledged other kids, letting them come and sit with them at morning tea time. Just once.

Once you get to sit at morning tea with the cool kids, then sometimes you get to hang out at lunch and then after school as well. And then before you know it you’re being invited to birthday parties and you’re… IN!

OK, it’s not quite like that, but stay with me for a bit. I believe that once you get onto the popular page, you’re in. It’s much easier to get onto it again. And again. It’s still not easy, but it’s easier than starting afresh {getting on there for the first time ever}.

Here’s what I believe works:

♥ Take great photos. That’s always the best place to start.

♥ If you take a look at the popular page, you’ll notice a few different kinds of photos: food, celebs, pretty {or spunky} people, travel shots, fashion, cute kids, inspiring photos and animals {dogs and cats mainly}. So, try those genres if you want to get onto the popular page.

♥ The more likes your photo gets in that first half hour, the more chance you have of being noticed by the Instagram team. Your best chance of getting more likes is to get more followers. You can do this by doing things like my Photo A Day challenges, commenting on other people’s photos, following other people and getting involved in other hashtags. {I’ll share the current top hashtags in the coming weeks}.

How will you know you’ve made it onto the popular page? You’ll get a little notification in your feed that says you’ve made it to the popular page plus your photo will get more and more likes so you’ll probably wonder where they came from!

My best advice is to just have fun and enjoy Instagram for what it’s for – sharing photos. Getting on the popular page is cool, but it brings the spammers in droves. And you’ll never be able to use your news feed again {the feed only goes so far and if someone tags me now I never get to see it}. Getting on the popular page is exciting, but I what I really enjoy about Instagram is the visual sharing of photos, the challenges and being part of a pretty darn cool community.

23 Ways to Get More Followers on Instagram [Updated for 2022]

Things that increase dopamine in the brain:

-Exercise
-Turmeric.
-Leafy greens.
-Getting more followers on Instagram.

Am I right?

But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free ways (and one paid) to get more followers on Instagram—quality followers, that is.

Table of contents

The 23 ways to get more followers in this post are broken into the following sections:

  • How to get more followers with your Instagram bio
  • Using creativity & content to attract followers
  • How to use follower-friendly hashtags
  • Getting more followers through other users
  • Best practices for increasing followers
  • Tools to help you win more Instagram followers

How to get more followers on Instagram: the bio basics

If you want to get more traffic to your Instagram bio and more followers out of it, you need to treat it like a landing page and optimize it. Here’s how to do it.

1. Give people a reason to follow you

Instead of (or in addition to) just putting your credentials, slogan, or value proposition in your Instagram bio, give potential followers a clear picture of what they can expect if they follow you. For example:

  • Follow for dog training tips; prepare for cuteness overload.
  • Follow me if you’re into, you know, securing your financial future and binary options.
  • Your go-to for quick marketing tips and brilliant, original memes.
  • Cooking tips for the cullinarily challenged.

2. Pick the right handle

First thing’s first, make sure your Instagram handle is as close to your business name and to your other social media handles as possible. This ensures your account will be easy to remember, find, and recognize.

3. Make sure it’s a business profile

An Instagram business profile gives you access to analytics that will show you who your followers are, what content they like best, and whether you’re gaining or losing them. If you haven’t made the switch, go to the hamburger in the top right of your bio, tap Settings, then tap Switch to Professional Account. Select your category, provide your business details, and you’ll be good to go.

4. Nix the boring bio link

This is prime Instagram real estate. Do you really want it to link to your homepage? Yawn. The best Instagram bios change their bio link up at least bi-weekly and send people to new or popular content, promo codes, landing pages, and more.

Better yet, you could use an app like Linktree to share multiple links to value-add destinations like website pages, blog posts, deals, and more.

An effective link tree can show your value and win over followers.

5. Focus on quality followers

There are a billion Instagram users (literally). But do you want disengaged onlookers who breathe no life into your account? Fickle followers that unfollow just as quickly? Didn’t think so. You want followers who:

  • Comment on, like, and share your posts.
  • Appreciate your content and give you a sense of purpose.
  • Convert into leads and customers.
  • Help you to get more great followers.

If Instagram followers are candy, you’re not trying to break open a pinata and pounce. You’re looking to curate a box of fine chocolates and cultivate a community.

How to get more Instagram followers with your content

Now that your profile is optimized for fruitful and fabulous followership, it’s time to start attracting more people to it. Here’s how to use content and creativity to get more Instagram followers.

6. Make use of all the formats

One thing that distinguishes Instagram from other popular social media platforms is its different formats. These keep the user’s attention and allow you to show different aspects of your brand. So take advantage of:

  • Feed posts: photos and videos of best quality.
  • Stories: shortlived content, more raw and spontaneous (Stories hacks here).
  • Reels: videos with a little extra focus on the entertainment factor (creative Reels ideas here).
  • Lives: real-time videos, great for tutorials and AMAs (how to run a great IG Live here).

The more facets of your business a person can get familiar with, the more likely they are to develop an affinity for and follow you. Not sure what to do with all those formats? You can get more ideas on what to post on Instagram here.

7. Publish great content—consistently

This is paramount to your entire social media marketing strategy—not just Instagram. The great content part goes without saying, but the consistency part often gets overlooked. One great post might win you a follow, but now you’re in the spotlight. They’re seeing your content regularly and if you can’t continue delivering what brought them in in the first place, you’ll get the unfollow. So, what makes great content on Instagram?

  • Useful: relevant to your industry and your audience’s needs. Tips, facts, news, ideas.
  • Thoughtful: speaks to their values, lifestyles, and personalities.
  • Interactive: makes you fun to follow! Polls, questions, Lives, contests, shareable content.
  • Entertaining: captures and keeps attention. Attractive design, movement, emotion, humor, video, boldness.

In Mailchimp’s account below, we see a beautiful mix of posts that cover it all: useful how-tos, thoughtful customer spotlights and a small business support campaign, an interactive post on personal development, and an entertaining video with DJ Khaled.

8. Focus on entertainment

The entertainment factor is increasingly important. Last summer, when Instagram revealed how its algorithm works, it stated it was shifting focus to “full screen, immersive, entertaining, mobile-first video” content. Entertaining content doesn’t have to be action-packed or hilarious. It just needs to be interesting. Creative. Original. Expressive. You can get tips on how to make captivating Instagram videos here.

9. Do your Instagram SEO

SEO isn’t just about getting more Google searchers to your website. Social media platforms are search engines too, and Instagram’s search feature now supports regular keyword searches—not just account or hashtag searches. This has made Instagram SEO even more important now so be sure to:

  • Target keywords with your captions and bio
  • Add your location to Instagram
  • Add alt text to images

10. Cross-promote your account

One of the best ways to promote your Instagram account is to cross-promote. Put links to your social profiles in your website footer, email templates, and signatures. Print out your handle name and put it in a cute frame in your office. Tell your Facebook page visitors where they can find you on Insta. Cross-promote your branded hashtag, too—on your receipts, in print ads, and at relevant events.

Don’t just assume people will find your Instagram account or hashtag. Direct them to it.

11. Develop your own Instagram style

The beauty of design is that there are infinitely many ways to be unique. Choose a style that is distinctly yours so that your posts can be instantly recognizable in the newsfeed. Users follow accounts whose content they can experience, not just see. Oatly is a great example of this:

To develop your own style, make sure you have your overall brand developed. Your positioning, voice, brand colors, audience, and offerings will all play into your Instagram aesthetic.

12. Write good captions

The image may be the focal point of a post, but your Instagram caption can sometimes make or break its impact on your potential followers. What makes a good caption? Originality. What makes something original?

  • Wit
  • Humor
  • Inspiration
  • Meaningful stories
  • Self-deprecation
  • Relatability
  • Storytelling
  • Intrigue

For example, National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. Whatever you choose, try to stick with that style so your followers stick with you.

There are endless opportunities for originality. Stay away from generic wallpaper captions and paint something that pops. Here are some lists to help you out:

  • 76 Non-Generic Valentine’s Day Instagram Captions
  • 54 St. Patrick’s Day Instagram Captions (The Cliche-Free List)
  • 131 Not Overused New Year’s Instagram Captions
  • 78 Actually Unique Holiday & Christmas Instagram Captions
  • 80+ Instagram Captions for Any Business

13. Run Instagram giveaways

These are perhaps the quintessential Instagram follower magnet. First of all, who doesn’t like free stuff or award recognition? Knowing that you run these regularly is sure to get a follow. Second, entry into the contest itself can require following you or tagging a friend. Just make sure the prize is something that is appealing specifically to your ideal customers. Remember, you want to attract a quality following.

And would ya look at that. We’ve got just the post for you >> How to Use Instagram Giveaways to Grow Your Following

14. Get local

Your Instagram marketing strategy should seek to gain followers through content that resonates not just with your ideal customers, but also with your local geographic community. People are immediately drawn to things they’re familiar with and like to see parts of their identity represented online. Here are some ways to do it:

  • Post pictures and videos featuring local landmarks and mainstays.
  • Share news and niche recommendations.
  • Get in on local events. Search your town or city, then tap “places” in search results to see what’s going on.

 

For even more local social media marketing ideas and tips, head to the LOCALiQ Social Media Marketing Lab. White coat optional.

How to get more followers on Instagram through hashtags

Hashtags on Instagram serve multiple purposes. They provide information, add humor, categorize posts, and create a web of content that can lead users anywhere. Here’s how to lead them to the follow button on your bio.

15. Use a mix of hashtag types

Hashtags on Instagram are like keywords on Google. They can be broad or long-tail, high or low-volume, location-based or universal, and can vary in intent. Allow me to show you:

  • Broad: #dogsofig
  • Long-tail: #dogtraining101
  • Local: #dogsofsouthie
  • Low intent: #smartdogs
  • High intent: #dogtrainerboston
  • Evergreen: #clickertraining
  • Trending: #valentinedogs
  • Branded: #chewydogs

The really specific hashtags are like long-tail keywords that have more intent and help you find the right people, but the broad ones can get you in front of more people in general. You need a mix of bo to grow your following on a platform as massive as Instagram.

16. But don’t take them too seriously

So the big lists of hashtags you see at the bottom of posts do serve a purpose, but should every one of your posts have that? Not if you want your followers to get sick of seeing them and think you’re desperate. Be selective with your hashtags, vary how many you use in each post, and also have fun with them. Some hashtags are purely aesthetic or added for humor or brand voice. Some have nothing to do with your brand but are just fun.

For example:

  • #twothingsthatdontmix
  • #oneoftheseisnotliketheother
  • #mylifeinanutshell
  • #youhadonejob
  • #neveragain

17. Have an intriguing or actionable branded hashtag

Speaking of having fun, come up with a follower-friendly branded hashtag. In other words, instead of just using your business name or a behind-the-scenes hashtag, come up with something your followers can use in their posts.

Take UPS’s Instagram account, with their brilliant #upsdogs hashtag. Anyone can contribute! More posts with your hashtag = more exposure = more followers.

How to get Instagram followers with other users

There are three types of Instagram users that can help you to get more followers: influencers, your customers and followers, and your competitors. Let’s explore.

18. Go all in on influencer marketing

We all know that getting mentioned by an influencer can win you a score of followers, but this doesn’t happen overnight. Influencer marketing is a careful strategy. You’ll want to:

  • Research. Curate a list of influencers who would be the most realistic to reach out to and the most relevant to your following.
  • Star small. Target smaller accounts and use those relationships to work your way up.
  • Be genuine. Choose one and thoroughly get to know them for a week or two. Turn on notifications for their posts, explore their content elsewhere on the web, and engage with their account. Take your time and build interest in them—not their followers. Then, when you reach out, your ask can be more appealing and your chances of an ongoing relationship are higher.

19. Encourage user-generated content

As good as a business may be, its own promotional content will never be as powerful as that of its customers. Enter user-generated content—posts from other users that tag your handle and/or location or mention your business name in the captions or hashtags.

Whether a user sees UGC on your account or someone else’s your credibility gets a lift and your chances of gaining their following are that much higher. Here’s how to encourage more of it:

  • Come up with a fun-to-use branded hashtag as mentioned above.
  • Make your location Instagram-friendly with a fun photo opp.
  • Engage with and repost user-generated content (seven different ways to repost on Instagram here).
  • Run contests where entrants post a picture of them using your product or service.

20. Analyze your competitors

Got a rival that you just can’t seem to catch up to? Do a little social media competitive analysis and find out what they post, how often, when, and in which formats. Follow them closely for a week so you can catch any nuanced strategies they employ. You just might get ideas on what, how, and the best time to post on Instagram to get more followers.

Tools to help you get more Instagram followers

So by now, you know that to get more followers on Instagram, you need to know your audience, engage with them, and create compelling content. The thing is, you’re probably managing more than one social media account for your business, and the more followers you get, the harder it can be to scale your strategy. Here are some free tools that can help you.

21. Social media management tools

It might feel like automation is the opposite of genuine engagement, but social media management tools are designed to help you streamline your personalized strategy. With them you can stay on top of conversations, post consistently through scheduling, monitor your competitors, and sometimes get deeper insights than what the native platform offers.

22. Design and photo editing tools

Instagram offers its own set of filters, stickers, stamps, and special effects so your visuals can look their best, but external design and editing tools can help you achieve the unique look you want. Plus, you can templatize things to ensure consistency and make more great content efficiently. My number one recommendation here is Canva, but there are other free tools out there like Afterlight and Facetune.

23. Instagram advertising

This is the only paid strategy of this post. Organic reach on Instagram has always been considered high. But don’t get too excited, we’re talking 9%. Meaning that your posts will only reach 9% of your full following.

Advertising, on the other hand, gives you the power to get in front of thousands of relevant users. And in addition to your ad’s CTA button, viewers can also view your bio right from your ad. Now, you shouldn’t advertise just to get more followers, but if the platform is right for you, it’s an added bonus.

How to get more followers on Instagram for free [recap]

The secret to getting more quality followers on Instagram that will help your business grow? Patience. It takes time, trial and error, and effort to find your niche and cultivate a community—but it is well worth it. To recap, here are the 23 best ways to get more Instagram followers:

  1. Pick the right handle
  2. Make sure it’s a business profile
  3. Give people a reason to follow you
  4. Nix the boring bio link
  5. Focus on quality followers
  6. Make use of all the formats
  7. Publish great content—consistently
  8. Focus on entertainment
  9. Cross-promote your account
  10. Do your Instagram SEO
  11. Develop your own Instagram style
  12. Write good captions
  13. Run Instagram giveaways
  14. Get local
  15. Use a mix of hashtag types
  16. But don’t take them too seriously
  17. Have an intriguing or actionable branded hashtag
  18. Go all-in on influencer marketing
  19. Encourage user-generated content
  20. Analyze your competitors
  21. Social media management tools
  22. Design and photo editing tools
  23. Instagram advertising

Instagram told how algorithms actually work - Social networks on vc.

ru

This day has come! On June 8, Instagram officially spoke on its blog about how Instagram algorithms actually work. This publication will be of interest not only to marketers, SMM specialists, bloggers, but also to everyone who uses Instagram. I share a full translation of the official article of the head of Instagram Adam Mosseri.

72 372 views

What is the Instagram "algorithm"?

Instagram doesn't have a single algorithm that keeps track of what people do and what they see or don't see in the feed. Instagram uses many algorithms, classifiers and processes, each with its own purpose.

We want to make the most of your time and believe that these technologies help the social network to personalize the user experience and make the time spent more efficiently.

Adam Mosseri, Head of Instagram

When we first launched Instagram in 2010, it was a single stream of photos in chronological order. But as more people joined and shared content, it became more difficult for them to see everything that appeared on the social network. By 2016, people were missing 70% of content, including almost half of messages from friends. Therefore, Instagram has developed a “smart feed”, in which posts are ranked depending on what excites and interests the user.

Adam Mosseri, Head of Instagram

Each part of the social network - Feed (tape), Stories, Explore (Interesting), Reels uses its own algorithm, adapted to the experience of a particular user.

How does the feed and stories algorithm work?

The feed and Stories ranking algorithm can be broken down into .

  1. In the first step, Instagram chooses what to show the user first - these will be all the recent posts shared by the people they follow. There are, however, a few exceptions (such as ads), but the vast majority of what he sees is content from subscriptions.
  2. Instagram then collects all information about the user's preferences and what was posted by whom. The social network calls these “signals”, and there are thousands of such signals: when the post was published, whether the person uses the phone or is on the site, how often they watch the video, and so on.

Here are the signals in the feed and Stories that move posts higher in the search results in order of importance to the user:

  • Post data. This is both an indicator of the popularity of a publication (how many likes it was given) and a technical one: when the post was made, how long the video lasts in Stories, what geotag was set.
  • Note that Instagram first said that geolocation is also taken into account when ranking posts!
  • Information about the author of the content. Instagram looks at how many user interactions there have been with posts and Stories of an author over the past few weeks. This data allows the social network to understand how the account and its publications can be of interest to a person.
  • User activity. The social network studies the number of likes, comments on other posts in order to assess the activity of a person and better understand his interests.
  • The history of user interactions with the content author. The social network looks at how often and to whom the user writes comments and likes posts and Stories.

From these signals, Instagram creates a set of predictions - these are the probabilities of user interactions with content. There are many such predictions. There are five of them in the tape:

  1. watch time,
  2. commenting,
  3. like,
  4. save,
  5. go to profile.

The higher the likelihood that a person will perform these actions, the higher the content ranking. Over time, signals and forecasts change - this is how the social network tries to better understand the interests of the audience.

There are a few restrictions. First example - Instagram tries not to show too many posts from the same person. The second example is reposting posts in Stories from the feed. Previously, the social network believed that the audience was only interested in viewing original content, and therefore the ranking priority for reposts was low.

The World Cup and other public events have shown that the authors want to be heard. Therefore, Instagram “does not want to interfere” with the distribution of important content.

Instagram wants to let people express themselves, but when users post content that could compromise another person's safety, Instagram intervenes. After all, there are “Community Guidelines” that apply not only to the feed and Stories, but to all of Instagram. Most of these rules are aimed at ensuring the safety of users. If you post something that goes against the Community Guidelines and Instagram sees it, of course, the relevant content is removed. A systematic violation may eventually lead to the blocking of your account. If the user believes that Instagram has made a mistake, an appeal must be filed.

How does the Instagram algorithm in recommendations work?

The Explore tab has been designed to help users find something new. The grid consists of recommended photos and videos that Instagram itself finds for people, which is very different from the feed and Stories. Earlier, representatives of the social network have already talked about the operation of the algorithm, but now there is more information.

The first step the algorithm takes is to determine the set of posts to rank. To find photos and videos that might be of interest to a person, he looks at the signals: what posts he liked, saved or commented on in the past.

For example. If you are subscribed to dumplings, then the algorithm looks at who else is subscribed to the profile with dumplings and what those who read this dumpling profile are interested in. From here, a kind of cloud of topics related to dumplings is created that may potentially interest you and will be shown to you in the recommendations section.

Once it finds a group of photos and videos that you might be interested in, the algorithm sorts them by how interested the soulless algorithm thinks you are in each one, much like Feed and Stories are ranked.

The best way to guess how interested you are in something is to predict how likely you are to react to the content in some way. The most important actions predicted in Explore include likes, saves, and shares.

Adam Mosseri, Head of Instagram

  1. Information about the post. Here the algorithm looks at how popular the post seems to be. These are signals, such as how much and how quickly other people like, comment, share, and save a post. These cues matter much more in Explore than they do in Feed or Stories.
  2. Your history of interaction with the author. The post is most likely shared by someone you've never heard of, but if you've interacted with them, it gives the algorithm an idea of ​​how interested you might be in that content.
  3. Your activity. These are signals such as which posts you have liked, saved or commented on, and how you have interacted with posts in the recommended past.
  4. Information about the author. These are signals like how many times people have interacted with this person in the last few weeks to help find interesting content from a wide range of people.

In addition, Instagram tries not to show questionable content in Interesting. For example, scenes of tobacco smoking or vaping. Yes, such content can be shared in the feed and Stories, but the chance of it getting featured is low.

Shadowbanning Pro

"People often accuse us of 'shadowbanning them' or silencing them. It's a broad term they use to describe the many different experiences they have on Instagram. We acknowledge that we have not always done enough to explain why we hide/remove content when we do, what is recommended and what is not. As a result, we understand that people will inevitably come to their own conclusions about why something happened, and that those conclusions can be confusing for people.”

Adam Mosseri, Head of Instagram

Instagram cannot promise you that you will consistently reach the same number of people when you post and Stories. The truth is that most of your followers won't see what you share because most of them watch less than half of their feed.

Adam Mosseri, Head of Instagram

But the head of the social network notes that the social network is trying to be more transparent and is developing an improved notification system in the application so that people know why their message was deleted, and is exploring ways to tell people when what they post is contrary to the recommendations.

My opinion on the shadow ban

Shadowban is a strange item. It seems to be there, but it seems to be not. This is the only way I can explain the existence of this term. No one can prove its existence and action, but many believe and fear.

You have probably seen how many social network users ask questions in Stories: “Did you see my post in the feed?”, “Little likes on the last post, it seems no one sees it?”. One gets the impression that everyone brings their own meaning to this concept, thereby causing confusion. In my opinion, Instagram explains everything logically: if you break the rules, copy other people's texts, make posts on prohibited topics, use cheat services, you get less in the feed, your coverage drops, and there can be no talk of impressions in the recommendation. Everything is logical and understandable!

Many people like to subscribe to hundreds and even thousands of accounts, so it's simply impossible to see the entire feed. Due to such subscriptions, those accounts to which the user is subscribed suffer. Conclusion - subscribe only to those pages that you will actually read every day, and everyone will be fine!

I have never encountered a shadowban and neither have my clients. However, if you break something, it will affect your account, reach, and so on, whatever one may say.

The shadowban is just a myth created by the users themselves to force the audience to like and comment. But why does no one think that the problem may be in your content, which is not relevant or interesting?

Julia Toloknova, Content Marketer, SMM Specialist SMM360.RU

How can you influence what you see on social media?

  1. Choose your close friends. You can choose your close friends for Stories. This feature was designed to ensure you can only share with the people closest to you, but Instagram will also prioritize those friends in both the feed and Stories.
  2. Turn off people you are not interested in. You can restrict other people's accounts if you want to stop seeing their content, but are hesitant to unfollow them.
  3. Mark suggested posts as Not Interested. Every time you see a featured post, you can indicate that you don't like it. The social network will do its best not to show you similar recommendations in the future.

Providing more context on how content is rated, displayed and moderated on Instagram is only part of the equation. We can do more to help you shape your Instagram experience around what you like. We also need to keep improving our ranking technology and of course make fewer mistakes. Our plan is to actively explain our work on all three fronts from now on. Keep for updates.

Adam Mosseri, Head of Instagram

Recommendations

  1. Create unique, high-quality and useful content.
  2. Do not use prohibited promotion methods (mass following, mass looking and mass liking).
  3. Do not subscribe to hundreds of accounts whose news you will not physically be able to scroll through.

Terminals

  1. Instagram doesn't have a single algorithm that keeps track of what people do and what they see or don't see in the feed.
  2. Instagram ranks posts in the feed based on the interests of the user and does it individually for everyone.
  3. The more often your posts are bookmarked, the more often users will see your content in the future.
  4. The longer your Stories are watched, the more often users will see your Stories.
  5. Geolocation is also taken into account when ranking posts.
  6. Shadowban does not exist.

Read more useful information about working on Instagram here @smm360.ru!

38 Instagram tricks that not everyone knows about

INSTAGRAM NEWS

1. Responsive layout of Instagram

I love taking screenshots from the web version of Instagram. The most convenient way to do this is to compress the browser. To work with Instagram, I use SMMplanner and Flume - in it I reply to comments and private messages.


2. Post as part of a big picture

Subscribers look at photos not only in the feed, but also in their accounts. To stand out among others, some users use the technique of large pictures. Take a large image, which is cut into small ones. It turns out that such a joke, like Micah504.

3. Links in the account description

Now I’ll say it’s banal, but in publications, even if you insert a link, it will not be clickable. And if your PR or marketer requires you to insert links, change jobs or PR. These are sick people, they can come up with something wild.


An active link can only be in the account description. The link should lead to an adaptive site, while people will come from mobile phones. It is desirable that the link immediately leads to the landing page.

Work with the webmaster, let him register a short domain for your site, and set up a redirect to the main site through the short domain. Let's say you have a flower shop with the address cvetoteka.ru, short domain cvet.ok. Now on Instagram you can place an abbreviated page on a bouquet, for example, cvet.ok/rose.

Read also:

10 essential tools for working with Instagram
12 life hacks for using Instagram Stories
How the Instagram mafia works: recognition of a travel photographer


4.

Your own list of filters Instagram is over 4 now ! I use 2. To clear the workspace, I can hide the filters, or change the order of the filters to a more convenient one.


Pinch the filter and drag it to a more convenient location or delete...

or scroll to the bottom of the filter list and select Edit.


5. Filter intensity

Amazing results can be obtained by clicking on the filter and changing the filter intensity. In addition, in this mode, you can impose a frame.

6. Edit the photo

If you don't like any filter, you can use fine editing. In filter selection mode, click Edit.


7. Draft on Instagram

When you apply a filter to an image and want to go back, Instagram will offer to save the post as a draft. I made two drafts in the evening, and published them in the morning and afternoon.


8. Disable Comments

Before posting, scroll down and click "Advanced Settings". Turn off comment. Now your photo is gaining only likes. It is convenient if spam comments are constantly pouring on you.

9. Monitor the publications of your favorite users

First subscribe to the desired account, then click on the settings button, and select "Enable post notifications". If you have 2000 - 3000 subscriptions, such a button will help you not to miss really important publications. And yet, this function can be used to monitor competitors or guard their comments, steal leads.


10. History of likes

You can always find a list of those publications that have been liked. This is how I check the quality of the mass liking service.

Go to your account settings, swipe down to Posts you like.


11.

Bookmarks

When I first learned to take pictures, I took hundreds of screenshots to capture an impressive shot. Now Instagram has bookmarks, and taking screenshots is optional.


I love saving ads =)

12. Clear search history

By default, Instagram stores your search queries. If you were looking for a gift for your wife, and you are afraid that your surprise will be revealed through the search, you can clear the search history, and no one will find anything =)

Click on your account settings, and scroll down to Clear search history.


13. Subscriptions activity

Since ancient times, it was possible to find out what your subscriptions liked, commented on or who subscribed to. But few people use it to analyze their target audience. This way you can understand what the target audience likes, what is trending now and adapt your content plan.

In the notifications tab, click on "Subscriptions" and analyze the activity of subscriptions. This is how you can find subscriptions that use mass following.


14. Multiacc

This is the most favorite Instagram update of 2016. Now I can sit and monitor notifications, comments and messages from five accounts at the same time. Unfortunately, when you have five accounts connected, the application sometimes glitches and resets the account password or displays private messages and notifications in another account in one account.

In the account settings, find the "Add account" item, enter the login and password for the new account, and switch between accounts by clicking the avatar icon in the lower right corner of the application.


15. Share a link to an interesting publication with friends

You can copy a direct link, or you can immediately send a link to a friend in WhatsApp.

16. Photo Preview

When you are viewing someone's account, a long press on the post brings up the "preview" mode.


17. Enlarging a photo

Was it impossible to see small details on the screen before? Spread the post apart with two fingers.

18. Save photos

Sometimes you need to quickly get a photo that you recently posted on Instagram. Turn on "Save Photos" and "Save Videos" in your account settings.

19. Save other people's photos

Users must use user generated content to improve their brand reputation. There are three ways to use a follower photo.

  1. Repost application.
  2. Insert the link to the publication in Telegram, and you can download the picture.
  3. Download image via page code. Right-click on the page with the publication → select "View page code" → press the keys "Ctrl + F" → start typing "jpg" → copy the first line that will be highlighted. This will be a direct link to a high quality image.

20. More than one filter per photo

Sometimes, the desired visual effect can only be obtained by applying several filters. To do this, first apply one of the filters. Then turn on Airplane mode and post your photo. It will not be possible to publish, but the desired photo will be saved in the gallery, you need to apply a new filter to it.


21. Business account

Business accounts on Instagram were introduced recently, not everyone is used to them, but there are already various myths:

  • The coverage of publications is decreasing.
  • The probability of getting into the Top by geo and hashtag is reduced.
  • People are afraid of business accounts and leave them for normal accounts.

None of the above has been proven. But the business account has great features, a special button for communication, statistics and the ability to run ads directly from the application.

Transferring a regular account to a business account or not is up to the SMS manager to decide, I have made my choice.


22. Clean spam comments

The number of comments increases ER and hypothetically, this is good for an account in the era of algorithmic feeds. Only spam comments with a job offer can spoil the whole impression of the account. Such comments should be deleted.

You can delete any comment on any post. I do not recommend removing the negative. A properly handled negative comment sells like 4-5 good reviews.


23. Automatically control comments

If you are fed up with fake accounts that spam your account, or you do not allow swearing in your account, you can set up automatic checking of comments by keywords.

Every time I get flooded with spam comments, I choose keywords and add them to the banned comments list.

24.

Remove or hide photo tags

Sometimes you need to remove some photos from your photo to go, especially for big brands that are constantly tagged in photos.

Go to "Photo with me" → select an objectionable photo → click on the tag → "Remove tag" you remove the tag from the photo, if you move the slider, the photo will not be displayed in "Photo with me" but the tag will remain.

25. Paragraphs or how to indent texts

Everything you write on Instagram can be glued against you! Therefore, instead of readable text, you can get a sheet of letters.

To prevent this from happening, after the period, there should not be any sign. Emoticons, spaces, letters, dashes, brackets are signs. It helps to compose text in notes or a notepad, and then paste it into Instagram. But it is easier and faster to use our service. It doesn't break lines, and paragraphs don't slip.


26. Videos with different scenes

You can create real sketches and meaningful videos using only the video camera app inside Instagram. This is not as professional as inviting a videographer and filming a video in six months, but quickly.

Hold down the capture key capture the desired scene release the key. You can keep shooting.


27. Video without sound

By default, video on Instagram is broadcast without sound. If you were filming in natural conditions, where there was a lot of unnecessary noise, it is better to turn off the sound.

Before posting a video, hold down the sound key.

28. Change video cover art

Press the cover button in the filter selection mode, and select a suitable video cover art. In SMMplanner you can upload your own video cover.


29. Selection of hashtags

As long as there is a myth that hashtags help to promote a brand, any tools for searching and selecting hashtags will be relevant. In the Instagram search, enter one hashtag, and Instagram itself will suggest others with which this hashtag is often used.


30. Archive photos in Instagram stories

Instagram stories were conceived as an alternative to snapchat, so that only mobile content could be uploaded to Instagram here and now. Fortunately, you can upload cool photos to your phone and then use them in stories.

To do this, take an old photo and edit it in any photo editor. This will update the photo's creation date.

Go to stories, and swipe up from the bottom of the screen, photos and videos taken in 24 hours will appear.

31. Built-in Boomerang

Boomerang is an application that helps you create looped GIFs. In one of the recent updates to Instagram, the developers built a boomerang into stories. Now you can remove Boomerang from your phone and use Instagram.

Go to history and select the Boomerang button.


32. Stories for the elite

Post Instagram stories for your favorites.

Click on the next arrow and choose who you want to show the story to.

33. Hide stories from your favorites

You can not only show stories only to your favorite accounts, but also hide them from prying eyes. To do this, you need to go to your account settings and stories settings, in the stories settings, select those people who do not need to show stories.

34. Additional colors in stories

Select text or brush. A palette will appear at the bottom of the screen. Holding down one of the colors will open the extended palette panel.


35. As many stickers and text in Instagram stories as you want

Press the sticker or text key.


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