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How to get my page suggested on facebook


How to Set Up a Facebook Suggested Post

Recently we wrote a blog post about how to successfully run a Suggested Post in Facebook’s newsfeed. We covered tips for ensuring you get the most engagement out of your Suggested Post; however, we did not provide the step-by-step instructions for how to set up such a post.

We’ll do that for you quickly today  – you’re just a few steps away from running your first Suggested Post campaign in Facebook’s newsfeed!

In the steps below I will show you how to easily set up a Suggested Post using AdEspresso and then also how to run it using Facebook’s native advertising tool if for some reason you do not want to sign up for a FREE AdEspresso account.

Run a Suggested Post in Facebook’s Newsfeed

To run a Suggested Post in Facebook’s newsfeed using AdEspresso you simply need to:

1. Log into your account and click New Campaign to create a new campaign.

2. Under Select Ads Type choose Page and then Page Post.

3. Next under Ad Design Select your preferred Facebook Page and the specific post you want to promote in Facebook’s newsfeed. If you have not yet posted the message you want to promote yet, do so now and then select it under Post.

4. Select all of your targeting options for the Suggested Post.

5. Under Placement select whether you want your Suggested Post to show up on desktops, mobile or both. If you select mobile you can further segment your audience by device type.

6. Finally, set your budget and submit the campaign for approval!

If you’re ready to follow these simple steps and set up your first Suggested Post campaign sign up for your free AdEspresso account now!

By using AdEspresso to created your Suggested Post campaign (as well as all other types of Facebook ads) you will get deeper insights into the performance of your ads in a really nice visual format:

Sample insights for a new Facebook campaign in AdEspresso.

Run a Suggested Post Using Facebook’s Native Tool

If you’re not yet ready to sign up for AdEspresso, here are the step-by-step instructions for creating a Suggested Post using Facebook’s native advertising tool:

1. Log into your account and in the right sidebar click Power Editor.

2. When you log into Power Editor for the first time you will need to allow the system to download all of your existing ad data – this may take a few minutes.

3. Once your data is all set, click the Campaigns tab along the header area and hit the Create Campaign button.

4. Immediately give your new Campaign a name to remove the red error button.

5. Next click over to the Ads tab and hit the Create Ad tab. Make sure to put it in your new Campaign by highlighting the new campaign name in the left sidebar under Recent Campaigns.

6. Under Ad Type select “Ad” and “For a Facebook Page using a Page post.”

7. Select the Page Post you want to run as a Suggested Post (or create a new post).

8. Under Placement choose whether you want the Suggested Post to run on desktop and/or mobile and finally which type of mobile device (if necessary).

9. Then set your preferred targeting options under Audience and set your budget under Pricing and Status.

10. Once all of this is done you’ll need to Upload your Suggested Post to your main Facebook ad dashboard. You can do this by making sure your Suggested Post ad is highlighted in the Ads window and then hitting the Upload button at the top right of your screen.

Once your ad is uploaded all you need to do is wait for it to be approved just like with all other ad types.

And there you have it – the steps necessary to start running a Suggested Post in Facebook’s newsfeed!

For tips on how to craft the message for your Suggested Post read this article we wrote.

Do you have any questions? If so, please leave a comment below and we’ll try to answer them!

PS: Sign up for a FREE AdEspresso account today to easily create your Suggested Posts!

Facebook offering Page Suggestions - Like it or Not?

Facebook wants to help users find and "Like" other Pages.  One way they do this is by offering relevant suggestions to other Pages when you "Like" a new Page. See below:  You’ve likely seen this …when you “Like” a Page, you get a series of suggested Page recommendations with easy access to “Like.”

What you Need to Know

These recommendations are not paid ads. Facebook simply offers this and bases suggestions on location, category, and other pages “Liked” by fans of your page. Fans can hover over a suggested page’s thumbnail to “Like” it right away, or click on it to go check out the page.  Or, they can click “See All” to be taken to the full “Like Your Favorite Pages” browser. It’s helpful that the suggested pages are supposed to be based on fans’ interests, but it can be a distraction from a new fan spending more time on your page, which they just “Liked.” Suggested pages are a quick temptation to leave and go on to a new Facebook page. At their worst, they can recommend competing fan pages to your new fans.

See this Sears example:

This shows Page suggestions of brands that compete with Sears.

Page Suggestions on a Post

As well, Facebook has added another dimension. ...  Now, suggestions are not only when you are on a new Page, but if you are on a specific post (as shown below), you may also get Facebook's "Suggestions" as you get ready to comment.

 

To Turn off or Not to Turn off?

That's a key question.

If you turn off Page Suggestions, then visitors coming to your Page and "Liking" it will not get the suggestions of other similar pages to Like.  This can be a good thing.

HOWEVER, the trade-off for turning this off is that your Page will never appear as a "suggestion" to a user on another Facebook Page.

So the choice is yours to make as to whether the value of being a suggestion outweighs the potential downside of having related competitors appear as a suggest as soon as someone "Likes" your page.  That's a decision you'll have to make!

Let's get back to the details of controlling this feature...

Ability to Turn Off is Available

Participation in Page Suggestions is voluntary. It can be turned off.  As noted, be aware that if you opt out of having suggestions shown to your new fans, then your page won’t be suggested to new fans of other pages. It’s a trade-off you need to evaluate.

To turn off similar Page suggestions:

  1. From the top of your Page, click Edit Page
  2. Select Edit Settings
  3. Click Similar Page Suggestions
  4. Uncheck the box next to Similar Page Suggestions
  5. Click Save Changes

So there you have it!   The choice is yours.

Facebook continues to evolve and offer new tools and new features on existing tools (such as "Like" suggestions on posts).  Hopefully this helps you understand the features and the decisions, along with implications, you get to make!

How do I enable or disable the Suggestion of Similar Pages feature for my Page?

Help Center

Using Facebook

Pages

We're updating the mobile version of Facebook.com. More

A Page is a place where a company, brand, or public figure can connect with their fans on Facebook. Learn more about the differences between a profile and a Page.

Only a Page administrator can turn the related Page recommendation feature on or off. nine0003

When visitors go to your Page, a People Also Likes section can be shown on the right side of the Page with a list of Pages similar to yours. If you turn this feature off, your Page will also stop showing up in recommendations on other Pages.

To enable or disable the Suggestion of Similar Pages feature:

Classic Mobile

Click the icon in the upper right corner of the Facebook window.

Click Pages. nine0003

Go to Page and click More.

Select Edit Settings and then General.

Scroll to the Related Page Recommendations section and click On. or Off.

New version for mobile browser

Click the icon in the upper right corner of the Facebook window.

Click Pages.

Go to the Page and click the icon in the upper right corner of the screen.

Click General Settings.

Scroll to the Related Page Recommendations section and click On. or Off. nine0003

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90,000 Facebook and launches new pages - Prohotelia - Prohinichnaya Business 9 announced the launch of several updates and improvements to the functionality of business pages. Obviously, the innovations will be a continuation of the work to optimize Facebook for mobile devices. Many of the upcoming changes are fully focused on the ease of interaction with the application for users. nine0003

You may have noticed that some of these changes have already affected your property's business page. The first big change in Facebook's algorithms happened at the beginning of the year. Then the social network announced its attention to personal preferences in the formation of the news feed. This is an example of a general digital trend in the implementation of algorithms to exclude "inappropriate" content, data and information from the news feed.

Now we should not expect any cardinal changes. Most likely, Facebook will continue to help companies look authentic. Therefore, the main thing to do is to continue to position the proximity of the brand to consumers, interact with your guests in real time and try to remain visible. nine0003

What information about innovations is already known at the moment, and how can these changes benefit your social media strategy and the hotel's Facebook page? Let's take a look in this review.

Grading Changes

  • The Grades tab will now be completely replaced by the Recommendations tab . Like ratings, recommendations can only be submitted by page guests and fans, not brand managers themselves. Both features may be temporarily available at this time, but in the next few months, after the feature is rolled out globally, only "Recommendations" will remain. nine0098

  • The star rating system we are used to is also a thing of the past. As the change goes live, we will stop seeing any stars associated with Facebook recommendations. Guests will only be able to "not recommend" or "recommend" your business and page.
  • Recommendations must now be at least 25 characters long. This is to help ensure they are authentic and up to date. nine0098
  • Recommendations can include uploaded images . This means that user-generated content will become even more pervasive, popular and will have an even greater influence on opinion formation.
  • You can use tags in recommendations. These will be generated based on keywords from other recommendations, but you can choose your own. So be sure to come up with your own hashtags for your hotel.
  • Facebook is allowing pages to report inappropriate, deceptive or spam content. The function is similar to the self-patrol methods currently used.

How does Facebook define new functionality?

Public Support


People can easily indicate whether they recommend your business to others by simply answering yes or no. They must explain their choice using text, tags and photos. By selecting the right tag, they can help topics appear in the recommendation lists. This helps potential clients see what your property is known for and what its benefits are. nine0003

Authentic referrals

Facebook speaks of its understanding of the importance of honest referrals in attracting and retaining customers. It will now be easier for users to report a problem or report fraud, spam, or paid reviews in the Recommendations section.

We understand that honest referrals are essential to attract and retain clients. That's why we've made it easier for people to report fraud, spam, or paid reviews in the Recommendations section. nine0003

Additional reach of potential guests

Recommendations appear on your Page. They can be seen by users who search or discuss your property on Facebook. Facebook knows that people trust the opinions of their friends, which is why the "Recommendations" section is in the most prominent place.

How will innovations affect the hotel business?

  • Tags can be both a fantastic marketing tool and a real headache. nine0098
  • Tags can be similar in their functionality to key SEO queries. Imagine a situation where a certain Alexander Ivanov is looking for a hotel recommendation with free Wi-Fi. If your hotel is already tagged with the "free Wi-Fi" tag, then it may automatically appear in the search results or comments of Alexander Ivanov. But there is also the other side of the coin. If a hotel is tagged with "poor Wi-Fi", it may not show up in search results.
  • From a reputation management standpoint, all rules remain in effect. You or the social media marketing agency you have engaged should make every effort to answer questions, address guest concerns, and respond to negative reviews in a timely manner. nine0098

More importantly, consider the disappearance of star ratings, in which users could choose between a 3 or 4 rating. Recommendations will now be much more polarized. This means that relationship management with existing and potential guests (both online and in person) is becoming an even more critical and responsible area of ​​work.

New page templates

Facebook has expanded its business page templates to optimize user interaction with the brand on the social network. We draw your attention to the best templates related to the hospitality industry:

In most cases, Facebook encourages brands to switch from standard or business templates to "services":

A new layout designed specifically for businesses like yours. It will show important information relevant to your goals: opening hours, prices, latest events, offers and even menus. This simplifies communication, increases the connection of potential guests with your property and the services offered.

What is the significance of the new templates? nine0154

Starting at the end of August, updates are automatic and Facebook can do the work for you. However, Page Admins can opt out of changes by selecting the "Keep my existing template" option in an email message distributed with an update, or by using Page Settings.

However, the new templates offer more relevant buttons and tabs to help potential and loyal guests find the information they need faster and help them make decisions. nine0003

With personalization on Facebook, you can host your own landing page, which will allow you to track traffic and referrals from social networks. For example, it could be a Resort Questions and Answers (FAQ) page.

New action buttons

This is where the real love for mobile users starts to show. They will now be able to tap on a simplified and improved set of action buttons to order food, send a message, or write a recommendation. We think it's only a matter of time before a button for booking a hotel room, ordering a spa treatment, or ordering dinner appears. nine0003

Stories for business pages

Stories for social media is not new. Snapchat launched Stories back in 2013, Instagram launched in August 2016. Just five months after launch, 150 million people were using Instagram Stories every day, creating 600 million monthly active accounts - double that of Snapchat.

As part of a series of new feature rollouts, users will be able to view business stories by clicking directly on the page's profile photo. Like on Instagram. With their help, right from your mobile device, you can share content that represents your brand or a specific object. nine0003

The Stories format allows you to interest and engage your audience and thus establish a reliable connection with them. According to Facebook, such content "offers an immersive way to connect with customers and present new offerings."

For most people, Stories are just a fun form of content. However, for those who use Facebook for business, it is a tool that helps to form and develop relationships with their audience on the principle of “know → love → trust”. nine0003

Stories Pages appear at the top of the News Feed, where they are easy to see. To view the story, you need to tap the profile photo on your mobile page. Sharing your stories on the page is as easy as clicking the right button on Instagram.

5 reasons why you should use Facebook Stories: