How to get more views on instagram posts

10 Simple Tactics You Can Try Today

Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement.

But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm.

In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today.

Buffer for Instagram now comes with direct scheduling! Schedule single-image or video posts or set reminders to post multi-image posts at your best times to grow your Instagram following. Learn more today.

Understanding the Instagram Algorithm

Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

We’ve dug into the Instagram algorithm and broken down the seven key factors of the Instagram algorithm. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first.

Learn about the Instagram algorithm

10 ways to boost your Instagram reach today

So how can you increase your organic reach on Instagram? Here are the 10 powerful ways you can do that:

Find your optimal posting times
Experiment with videos
Host contests or ask questions to encourage engagement
Curate user-generated content
Tell Instagram Stories
Go live on Instagram
Use Instagram ads
Post less
Create specifically for Instagram
Be a great Instagram user

Let’s dive in!

1. Find your optimal posting times

Even though Instagram uses an algorithmic timeline now, optimal posting times are still relevant as Sue B. Zimmerman, suggests posting when the majority of your audience is online:

It may take time to get a long-term understanding of your followers’ activity, but it’s important to make sure you’re posting when the majority of your audience is online.

If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day.

Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content.

2. Experiment with videos

Several studies have found that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. On first look, it might seem that photos are better than videos for engagement — and it could well be!

On closer examination, we might draw a different conclusion. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos!

It is not certain if the Instagram algorithm values likes and comments equally or one more than another. But since commenting requires more effort from a user than liking, it’s possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes.

Last year, Instagram found that the video watch time on Instagram increased by more than 40 percent over a six-month period. At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram.

To make things easier for you, you can now schedule videos to your Instagram business profiles using Buffer.

3. Host contests or ask questions to encourage engagement

Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. We found that hosting a giveaway contest is an effective way to engage our followers.

Some of the call-to-actions we have tried are:

Enter to win by sharing your favorite emoji party combo in the comments below ?
To enter, simply tag a friend below who you would “Vote” for as your favorite marketer and you’ll both be entered to win!
To enter tag a friend below who you know is rocking it on social media! ?
What’s on your reading list this week? ? Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! ❤

While giveaway contests usually generate more comments than usual posts, we try to give it a few months in between each contest to keep things fun and exciting.

Something that we do more often is asking a question in our Instagram posts. Several of our most-commented posts (excluding contest posts) are posts with a question such as this, this, and this.

4. Curate user-generated content

Brian Peters, our digital marketing strategist, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months. His secret? User-generated content.

Curating user-generated content can encourage those users to engage with and share those content. Since the Instagram algorithm considers users’ relationships when ranking content on their feed, building relationships with your users through Instagram might also help your content rank higher on their feeds.

Apart from organic reach, Crowdtap found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional media and other non-user-generated content. This makes user-generated content a valuable strategy to try.

If you would like to repost user-generated content on your Instagram profile, we would love for you to try our Buffer for Android or Buffer for iOS mobile apps, which can help speed up the process.

5. Tell Instagram Stories

In our State of Social Media 2016 report, we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories. There’s a great opportunity to stand out before it gets too crowded!

Instagram Stories take a prominent position on the Instagram app — above the feed. This allows you to stay on top of your followers’ feed and grab more of their attention. If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds.

It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Spend the time to craft great Stories to help them rank better.

6. Go live on Instagram

A similar “trick” is to go live on Instagram. When you use live video, you will appear right at the front of the Stories feed, assuming no one else is live at the same time. The “LIVE” logo also makes your profile photo more prominent in the Instagram app.

Social Media Examiner found that the more they went live on Facebook, the more their non-live content received exposure. Michael Stelzner said that one reason might be their brand is in front of their fans more often so the fans might go to their Page to see their content more — even if the fans don’t watch the live video.

This effect could play out on Instagram, too. Seeing your logo at the top of their feed might encourage your followers to check out your Instagram profile.

From our State of Social Media 2016 report, we concluded that live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. While the percentage might be higher today, I believe live videos aren’t mainstream yet. So it’s another perfect way to stand out and deliver great content!

7.

Use Instagram ads

This might sound a little counter-intuitive but Instagram ads can be an effective way to grow your organic reach.

If you have an Instagram Business Profile, you can promote your existing posts from within the Instagram app. (

So which post should you promote?

Here’s a quick way to pick a good post to promote:

Go to your Instagram Insights on the mobile app (tap on the profile tab and then the bar chart icon).
Tap “See More” under the “Top Posts” section.
Tap on “Impressions” at the top (a pop-up should apply to let you adjust your stats filters).
For the first filter, you can choose “All”, “Photos”, or “Videos” according to your preference.
For the second filter, select “Engagement”.
For the third filter, select “7 days”.
You will see your top posts by engagement for the last seven days. From there, you can pick a post to promote.

As these posts have received the most engagement from your followers, they would likely also resonate with the people you promote to (assuming you have targeted people like your followers).

8. Post less

When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy.

Rethink is the keyword here. Rethink your posting strategy on social media – Less is actually more!

Sue B. Zimmerman also gave a similar advice for marketers who want to overcome the Instagram algorithm.

If you truly want to connect with your audience, it’s better to share one fabulous photo instead of 20 mediocre images. So next time, before you hit post, take a moment and consider how this content contributes to your brand, and does it effectively encourage engagement from your followers.

I believe this is about the allocation of your resources and time. Instead of publishing 20 posts a week, use the same resources and time for just one or two posts and make them great.

Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers. In turn, this can help your posts rank higher on your followers’ feed.

9. Create specifically for Instagram

One way to create quality content is to create content specifically for Instagram. Instagram, being a very visual platform, has a greater focus on the photo or video itself than the text. So a post that would do well on Instagram is probably different from one that would do well on Twitter or Facebook.

For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Crossposting and repurposing content from other platforms can be great, too. If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms.

Now with Tailored Posts, you can write customized captions for each social network. We’re hoping that this feature would encourage you to be (even) more creative with your social media posts and would help you drive more engagement.

10. Be a great Instagram user

This last point might be a little vague but it nicely wraps up many of the points above.

Social media algorithms are built to encourage genuine, positive behaviors on the platforms such as sharing, showing appreciation, quick replies, and more. Often, they would also try to discourage abuse or hacks.

My gut feeling here is that being a great Instagram user will help you grow your organic reach over time. That includes:

Posting quality content that is relevant to your followers (be it informative, inspiring, or entertaining)
Answering questions on your posts quickly
Thanking people for commenting on your posts
Exploring other people’s profiles, engaging with their posts, and building a relationship with them

All the best!

The main objective of Instagram (and most social media platforms) is to make users happy and let them enjoy the experience. As brands on Instagram (and social media), I think we can do a lot to create great experiences for our followers — which will, in turn, benefit ourselves.

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How to Get More Views on Instagram: 10 Easy Ways

Rachel Miles

GUEST POST

Brands are constantly looking for tips and tricks on how to get more views on Instagram. Why? Because those views translate into new leads and more paying customers.

Social media makes it seem like getting more engagement on Instagram is rocket science, but it doesn’t need to be.

In this article, we will go over 10 fool-proof ways to get more views on your Instagram, whether it’s for your posts, stories, reels, or your profile.

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10 Ways to Get More Views on Instagram

More than two billion people and 25 million companies compete for attention on Instagram. Along with this, Instagram’s dynamic algorithm makes it more difficult to connect with your target market. However, getting views on Instagram is still achievable, and we’ll walk you through a list of steps.

Here are our 10 tips on how to get more Instagram views:

Optimize your Instagram accounts
Understand the Instagram algorithm
Customize your Instagram posts
Experiment with Instagram Reels
Post more Instagram stories
Share user-generated content
Collaborate with influencers
Create shoppable posts
Diversify your Instagram content mix
Interact with your target audience

1. Optimize Your Instagram Account

When designing your social media strategy, you want to think of your Instagram account similarly to how you might think about the ‘homepage’ of your website.

Your profile is the first thing Instagram users see, which means it needs to reflect your industry and brand personality.

You can optimize your Instagram account to get more Instagram views by:

Switching to an ‘Instagram business account’
Using your logo as a profile picture
Adding relevant links in your bio
Creating a bio with keywords appropriate for the content you post
Using the exact name of your business as your username

A. Switching to an Instagram Business Account

By switching your account from an individual account to a business account, you will get more benefits, such as:

Instagram analytics
Instagram ads
Story links
Content scheduling features
Product tagging

Having a business account allows you to view your Instagram analytics, both for individual posts and your overall account performance. This information gives you valuable insights about your profile optimization, interaction, engagement, and reach.

B. Using Your Logo as Your Profile Picture

Your profile picture is one of the first things other users see when they come across your Instagram account, and it helps customers recognize your brand.

Logos convey a lot of relevant messages. They are the product of countless hours spent crafting the ideal design, down to the last detail, that would succinctly and effectively communicate a brand’s core values.

Therefore, a small yet important aspect to include in your social media strategy is using your logo as a profile picture.

C. Adding Relevant Links in Your Bio

Your Instagram bio can contain only one clickable link.

Previously, if you wanted to update it, you had to keep switching out the links whenever you launched a new campaign. But you’re no longer required to. That one link can be used for a lot more things.

Now, there is a workaround to this situation: using link in bio tools such as Taplink, Linktree or Lnk.bio. They can even assist you in measuring clicks, increasing site traffic, and boosting sales.

D. Creating a Bio with Relevant Keywords

Creating your bio using keywords like ‘copywriter’, ‘blogger’, ‘style influencer’, ‘vegan restaurant’, ‘hair salon’, etc. will allow your account to show up in relevant customer searches.

Let’s say you are a graphic designer willing to promote their services on Instagram. When someone searches ‘graphic designer’ into Instagram’s search bar and your account comes up, that will generate more views to your Instagram profile.

E. Choosing Your Instagram Username

Since we are on the topic of keywords, let’s also find out how you can include them in your username.

Your username section is the bold section of your bio, usually where individuals or businesses will put their names. If, for example, you put “John Doe | Graphic Designer” in your nameplate, once again your profile will come up when someone searches ‘graphic designer. ’

2. Understand the Instagram Algorithm

Instagram’s algorithm is not as mysterious as everyone makes it out to be. It is actually quite simple when you lump it into how the platform shows and promotes content on users’ feeds and explore pages.

Getting more views on Instagram content also depends on how well you understand its algorithm.

The way Instagram promotes in-feed posts, reels, stories, and the explore page content is set based on metrics such as:

Engagement: How you engage with other accounts on the platform
Follower activity: How your followers use Instagram
Your activity: How you use Instagram

To get more views on your Instagram profile, ensure you design your content the way your competitors do (use the same topics, keywords, hashtags, etc) to attract a similar audience. Keep track of your Instagram insights and adjust your content strategy to fit the algorithm.

Important: Don’t try to outsmart the Instagram algorithm!

If you want more engagement and views, make sure to avoid shady tactics. Instagram can detect if you have fake followers or if you are using methods such as “follow-unfollow” to gain more followers.

If such practices are detected, you will notice that, even if the amount of new followers is higher, you will not be getting more impressions, as the algorithm will not show your posts on other users’ news feeds.

3. Customize Your Instagram Posts

In order to gain more impressions on your posts, you need to own your niche.

Whether that niche is fashion, food, social media, freelancing, entrepreneurship, etc., it is your responsibility to customize your content for your specific industry and target audience.

Even if posting high-quality photos is a great start, you will not gain more followers unless you create content that reflects customer values, solves pain points, educates, or entertains.

Think about what makes you stand out from the crown and start creating various types of content on that specific topic.

What do you need to do to customize your posts?

Research your target audience
Identify your best-performing posts to discover what your followers like the most
Experiment with different post ideas to explore new engaging content formats and topics
Adjust your posting schedule based on your followers’ activity

Using a social media tool like SocialBee will help you customize posts for every social media platform and adjust your posting schedule on each channel.

With SocialBee, you can easily organize your content in specific categories and schedule them across all your social media channels.

Start your free 14-day trial today and start planning your Instagram content with SocialBee!

Create, Schedule, and Share Your Instagram Content with SocialBee!

4. Experiment with Instagram Reels

As a digital marketing strategist, you should know that short-form video content is incredibly popular on Instagram right now.

With the rise of TikTok, most social media apps are developing their own versions of short-form video content. Instagram and Facebook have Reels, and YouTube now has Shorts.

If you want to get more views on your account, you should totally include Instagram Reels in your video marketing strategy. Compared to a regular post, there are so many opportunities for a great reel that can really increase your views, as it can end up on the news feed of way more Instagram users.

Here are some ideas for your next Instagram Reels:

Myths about your niche/field of expertise
Checklists
Before-and-afters
Bloopers
Insider tips for your niche/field

Creating reels that focus on educating and entertaining your audience can help you generate brand awareness and gain more followers who will stick around for your content in the future. Who knows, they may even recommend your account to a friend they know is interested in the same niche!

5. Post More Instagram Stories

Another easy way to get more views on your Instagram account is by posting more Instagram stories.

The best thing about stories is that you can post multiple times a day without being spammy. So, don’t limit your stories, experiment with different post ideas and discover what intrigues your audience.

You can think of Instagram stories as a storytelling technique, showing your followers specific parts of your daily life as an individual or business.

The biggest benefit of Instagram stories is that they are engaging. You can get more Instagram story views by asking questions, putting up polls. Make sure to also include features such as the location tag, a countdown sticker or by using popular hashtags in your Instagram stories.

6. Share User-Generated Content

User-generated content (UGC) is any content created by an individual rather than a brand or ‘collective’.

Here are four ways to use user-generated content on Instagram:

Start a hashtag trend and let users come up with their own content
Simply ask a question and ask that your followers share content and tag you
Share social proof of how you are contributing to the local community
Share client reviews, so you can better promote your local business

UGC is a compelling way to gain more Instagram views. For instance, tutorial or product reviews can generate interest, and can even convince your leads to make a purchase.

7. Collaborate with Influencers

Instagram is absolutely packed with other talented creators within your niche or field, so make sure you engage with them in order to increase your overall engagement.

A good marketing strategy also includes influencer collaborations. And you can do that without investing a significant part of your budget on paid collaborations.

All you have to do is spend 20-30 minutes once a week going through hashtags and explore page to find micro-influencers from your niche. Micro-influencers are individuals with a smaller followers base (under 50K) that can drive brand awareness at low cost.

Here are some tips on how to collaborate with an influencer:

Make an offer and highlight the benefits you can offer
Present your terms and conditions
Brainstorm post ideas
Run contests and giveaways for more reach and engagement
Create a discount code specifically for your influencer partnership
Use UTM parameters to monitor your influencer marketing results

Instagram recently announced that it is now beta-testing its new creator marketplace. This will smoothen the overall communication between content creators and brands.

8. Create Shoppable Posts

Creating shoppable posts is liquid gold for your account and your shop. If you want to redirect users to your online shop, Instagram has a feature through which you can ‘tag’ certain products with a link directly to your store.

This means that if someone comes across your shoppable post, they can click on the photo to check out the product and go directly to your website to make a purchase.

Shoppable posts can not only get you more views but also help you gain leads or even generate instant sales for your business.

9. Diversify Your Instagram Content Mix

To boost engagement, you need to post content that is varied enough to keep your audience entertained. Diversifying your content doesn’t only mean posting reels, feed content, stories, and videos, but also expanding the content of each of those posts.

Here are some Instagram content ideas you can include in your content strategy:

Promotional (i.e., “about me” posts, product and service campaign offers, etc.)
Educational ( i. e., “x facts about your industry”, “tips and tricks for x”, etc.)
Fun (i.e., 2 truths and one lie about your business, memes, etc.)
Motivational (i.e., “how we started” posts)
Brand-related (i.e., product launches, mission, vision statements, etc.)

Categories will help you organize your content and also have a better mix of content. Do you want to try the Content Categories feature?

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When you are posting informative and shareable content, but also somewhat personal and reliable, you will be able to reach new audiences.

Think about how others spend their time on Instagram, or even how you spend your time. Would you engage with an account that creates and posts the same content every time? This is the reason that diversifying is so important, as you need to post content that others will enjoy and share with others.

10. Interact with Your Target Audience

We touched upon engagement and interacting with your audience in some previous points, but tacking it separately is essential for getting more views on your Instagram profile.

Here are some tips and tricks on how to engage with your audience:

Be genuine: Don’t sell yourself as someone you are not in your posts/stories/reels, etc. Genuine content is what keeps people engaged.
Create an Instagram community: Be inclusive and ask your audience questions, whether it is a call to action to comment on your most recent post or polls/questions on your Instagram stories.
Respond to comments: Responding to comments shows your audience that you care and that you are interested in interacting with them. Doing this also makes you more approachable and genuine to those on the platform.
Respond to DMs: Responding to your DMs is something that not everyone thinks affects their Instagram profile views; but when Instagram sees you engage with your audience and followers, they are likely to push out your content to others.

While these suggestions are not a science by any means, interacting with your audience and followers shows genuine attention and care they will appreciate in the long-run.

Simply interacting and responding to comments is a sure-fire way to get more views on your Instagram profile. Therefore, through our Instagram Community Management services, we are initiating likes, comments and follows.

Are you a small business owner trying to create an IG Community? Our specialists will help you interact with your audience.

Let SocialBee take care of your IG Community management in creative ways!

It’s Time to Get More Views on Instagram

How many Instagram views you get depends greatly on how you will put today’s tips and tricks into practice.

Here is a short recap of what you need to do to gain more Instagram views:

Create quality content customized to your specific audience
Interact with your audience, including responding to comments and DMs
Create shoppable posts
Collaborate with influencers and other creators in your niche
Share user-generated content
Switch to an Instagram business account
Experiment with different content ideas and post formats

Now that you have a strategy in mind, you can get into the real action: creating and sharing content. Thankfully, SocialBee is here to make your job easier.

Start your 14-day free trial today and see how simple it is to create, schedule, and post all of your content on Instagram and other platforms from a single dashboard.

Create, Schedule, and Share Your Instagram Content with SocialBee!

About the author: A self-proclaimed nerd of all trades, Rachel Miles loves to learn about everything that crosses her path. In addition to being an avid learner herself, Rachel also has a passion for helping others shine their voice through her research, writing, and editing skills. In her spare time, you might catch her reading, drawing, or traveling.

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how to get more views on instagram stories?

By Milena Anderson Reading 5 min. Views 10 Posted 10.08.2022

Short answer

There are a few things you can do to increase your Instagram story views. nine0014
First, make sure your story is interesting and engaging.
Second, post more often—ideally every few hours.
Finally, use effective storytelling techniques to get users' attention and keep them reading.

How to increase your Instagram story views in 10 minutes.

How to increase your Instagram story views 2022 || How to Get Story Views on Instagram 2022 || Instagram views

Why do some of my Instagram stories get more views?

The Instagram algorithm is based on a number of factors, including engagement and popularity. Engagement includes likes, comments and reposts. Popularity refers to how often your story is seen by people who follow you.

How to increase the number of views on Instagram?

There are several things you can do to increase your Instagram views. First, make sure your profile is up to date and complete. Include a good photo, add interesting hashtags and interact with other users. Second, post compelling content that will attract followers. Third, use popular hashtags to reach a wider audience. Fourth, promote your posts through other social media channels. Lastly, don't forget to DM (direct message) followers who seem interested in your account to continue the conversation. nine0003

Who sees my Instagram story the most?

There is no definitive answer to this question as it depends on many factors, including the age of the person viewing your Instagram story and how often they check it. However, in general, the people who follow you on Instagram are the ones who see your stories the most.

How to increase the number of views of stories?

There are a few things you can do to get more views on your stories. First, make sure your content is high quality and engaging. This means that your stories must be well written, have interesting characters, and be relevant to your audience. Also, make sure you share your stories on social media and other platforms where people might be interested. Finally, make sure you market your stories strategically so that they reach as many people as possible. nine0003

How many views does an Instagram story get on average?

Instagram Stories typically receive fewer views than regular posts, but it's still unclear how many. Instagram has not published official statistics on this matter. However, oddly enough, it seems like stories get about 10% of the total post views..

Why do I have such low IG reach?

There are several factors that can contribute to your low IG coverage. First, your audience may not follow you as often as they used to because you don't post as often. Secondly, perhaps you are not well oriented in your audience. Third, your content may not be attractive or interesting enough for people to want to see it. Finally, you may need to improve your branding and marketing strategy if you want to increase your IG reach. nine0003

Is it possible to get fake views on Instagram?

There is no reliable way to get fake views on Instagram, but there are several methods that can be used. One way is to buy fake followers. This can be done using services like Fiverr, where you can find people to create fake accounts for you. Another way is to create fake accounts and post popular content but not yours.

Why is my Instagram not visible to anyone?

There are several things you can do to increase your Instagram reach:
-Create high quality content that is interesting and relevant to your audience
-Interact with other users and promote your content using hashtags and other social media tools
- Submit your content to popular Instagram accounts that might be interested

Did Instagram get rid of views in 2022? nine0003

No, Instagram didn't get rid of 2022 views. However, the number of views on Instagram is not the same as on other social media platforms. For example, if you post something on Instagram and have 10,000 views, but if you post the same thing on Facebook, the Facebook post will have over 20,000 views.

How do you get Unshadowbanned on Instagram?

There is no one-size-fits-all answer to this question, as the process for unbanning an Instagram shadowban depends on the specific situation and account history. However, some tips on how to get yourself unbanned on Instagram may include being careful when posting controversial or sensitive content, interacting with other users with respect and courtesy, and maintaining a good online reputation. nine0003

When do people stop watching your story?

There is no single answer to this question as it will vary depending on the story and audience. However, as a general rule, if a story doesn't grab attention or provide value, viewers will eventually stop watching it.

Who is the first to appear in Instagram stories?

Instagram users usually appear first in Instagram stories, followed by Facebook users.

nine0000 20 Ways to Get More Followers on Instagram - Plerdy

Instagram's dynamic trend changes allow businesses to find new ways to promote themselves. Let's take a look at what business and marketing trends are relevant in 2022:

Online sales using store links.
Humorous content and storytelling.
More attention to story design.
Using Instagram Reels to increase your reach.
Cooperation with major bloggers. nine0014
Influencer marketing: collaboration between brands.

How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out. Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.

Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram. nine0003

Optimize your bio

150 characters - you need to fit the basic information about the brand into them. What you need to write in the biography, except for the name:

Key words so that readers can see your account in the search.
Direction: Describe clearly what your company does.
Link to a website or shop.
Call to action, what the user needs to do: follow the link, subscribe, etc.

For example, Claudia Laroye, a writer and traveler, described her activities in her biography. The user can easily find her account by key phrases in the search bar. nine0003

Find the best time to post on Instagram

Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.

Example below: Collected statistics show when subscribers are most active.

Regular posting

Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe. nine0003

Tailwind shared a study on how many posts to post. They found that posting regularly can double the number of subscribers.

Learn how the Instagram algorithm works

Don't be afraid of Instagram algorithms - learn how to use them for your own purposes. For example, switching to a timeline feed allows users to see more relevant posts.

Experiment with different types of content

Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.

Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different types of posts will let you see what content your audience responds to best. nine0003

Maintain a consistent content calendar

Posting schedules are required so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.

For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content. Based on this analysis, the optimal time for posting publications is determined and the target audience is studied. nine0003

Ask partners and brand advocates to publish your content

When promoting on Instagram, it is important not only to regularly update information on your page, but also to collaborate with other brands.

For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users. nine0003

Avoid fake followers on Instagram

“Follower boost” – in the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.

Check out an example from Lush Cosmetics, who respond to subscriber comments so they come back and repost. nine0003

Showcase your Instagram everywhere

Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.

So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks. nine0003

Post the content your subscribers want

You may have noticed that some types of posts are liked more by the audience and get more engagement and comments. How to achieve the best results? Use Instagram analytics and create trending content.

Sprout Social offers to use reports on the performance of your page in order to analyze what types of publications are more appropriate to create.

Use relevant hashtags to attract new users

One of the most accessible free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.

The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people. nine0003

Create a great Instagram grid

Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.

A great visual example is the work of photographer Nelson Mouëllic. Bright photos and the correct arrangement attracts the attention of a large number of users. nine0003

Pin your best comments

Instagram allows you to pin comments under a post, they can be used for several purposes at once:

For users to see the review written by the client.
To add text that doesn't fit in a short post.
To reinforce the call to action for readers.

Attract more attention and communicate with users in the comments - people appreciate openness and sincerity. nine0003

Strive to be noticed

Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.

For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.

Follow relevant accounts

Follow accounts that might be interested in your content. This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.

Follow photography and editing guidelines

The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses. nine0003

An excellent example of good product photography can be seen in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.

What are the standard rules for a good photo:

Less detail.
Interesting, unusual perspectives.
Use of funny shots.
More realism and “life” in photos.

Follow these steps and you'll be able to take almost professional photos with a minimum of effort. nine0003

Allow third parties to curate your content

Delegate responsibilities to create better content. One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.

This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content. nine0003

Use a consistent brand voice for a specific platform

To be competitive on Instagram, you need to be able to express your individuality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.

An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them. nine0003

Promote your Instagram

You need to promote your account in order to attract new followers. Use both free and paid methods:

Targeted advertising.
Contests with an opportunity for subscribers to receive valuable prizes.
Interaction with users.
Cooperation with other brands.

A perfect example of the last way to promote is the account interaction @sweetlikeoyin, who has 92.5K followers, with clothing brand Lulu's. The girl posted a photo in their outfit, and the brand's account made a repost on its page. As a result, both profiles increased the number of subscribers.

Run Instagram contests to encourage participation

Contests are a good way to get new followers. Why don't you take advantage of it? Old Spice launched a Dream Runner campaign where users had to post a photo of themselves exercising with the hashtag #runoldspice.