How to get more followers on photography instagram

How to Increase Instagram Followers for Photographers

Despite the rise of TikTok, Instagram still remains the go-to platform for browsing photographer portfolios and connecting potential clients with artists. For our studio, Lin & Jirsa, we try our best to track the source of leads. More and more, our leads are coming directly from Instagram, with about 15 leads (of the 300+ booked on average each year) being traced directly to the social media giant. Of course, there are also the untraced leads that may have originated from IG in addition to the leads that IG may have assisted in convincing and converting. So how does a photographer start building a following? Here are 10 tips on how to increase Instagram followers for photographers.

In this article, we’re going to cover the following tips:

Start with Your Immediate Network
Interact with Your Target Audience
Schedule Your Posts
Post High-Quality Content
Post Consistent Content
Use Your Account Sparingly for Marketing Sales and Products
Don’t Focus All Success on Numbers
Find the Best Times to Post
Integrate with Facebook
Learn How to Use Hashtags, Tagging, and Locations

Note: This article was originally written in 2018, with an update in 2021.

1. Start with Your Immediate Network

Nobody likes to drink at an empty bar. While you never want to be “that annoying friend” that continually markets his business to his friends, a subtle follow request from your business account is absolutely acceptable and establishes a foundation to build upon. Most of your family and friends will jump at the opportunity to support your business.

2. Interact with Your Target Audience

Really, this tip on how to increase Instagram followers for photographers deserves a longer explanation, but we’ll keep it concise for the sake of this article. In short, participate on Instagram with your target audience, following them, commenting on their posts, and liking their posts rather than only interacting with your current network. This involves strategies like following the followers of your fellow industry professionals and even competitors.

For example, If you know that a lot of your South Asian Wedding audience follows an account like Maharani Weddings, then interacting with posts from these accounts can lead to more exposure within that niche.

3. Schedule Your Posts for Consistency

Posting consistently can be difficult and time-consuming. The great news is that Facebook has added the scheduling feature to their Creator Studio, so you no longer have to pay for a scheduling service like Schedugram or Later.com.

4. Post High-Quality Content

When it comes to content creation, consider these 7 ways to ensure you’re posting high-quality content. We use the Acronym CHAIRED, which stands for the following:

C | Concise or Short

H | Humorous or Cute – e.g. Pet photos, flower girls, baby photos

A | Amazing – e.g. “Wowzer” sunset photos, impressive floral setups

I | Intimate e.g. Deeply personal posts about life

R | Relevant e.g. Tips for your target audience

E | Engaging – Including questions with your photos

D | Diverse – e.g. Posting photos and videos

While every post does not have to include every aspect of CHAIRED, the more aspects it does include the higher the likelihood for success as measured by engagement.

Bonus: Watch out for “Llliteracy” – spelling mistakes and other errors drop you in the eyes of readers. Even an expert post turns into spam if it’s full of grammar and punctuation errors. Learn to write competently. If you’re not good at it, have the text proofread by a specialized company like writemyessays or similar services. You might even consider finding a copywriter on Upwork or another service. Lastly, another option would be AI writing software such as Jasper, which we discuss in this article.

Below is our all-time most successful post as measured by engagement (featuring the beautiful newborn of our former studio manager). Notice how it fits qualities of “Cute, Intimate, and Relevant.”

Our studio manager Jackie & associate photographer Ryan gave birth to a handsome baby boy a week ago and our team couldn’t wait to share the news! Meet Jake, our newest team member & the most precious cargo you will find ??? #jakemaddoxhanson
A photo posted by Lin & Jirsa Photography (@linandjirsa) on Jan 26, 2016 at 7:57am PST

The following was also a very successful post. It fits the qualities of “Amazing” because of the unique location and the photography tricks applied. But it’s also relevant and intimate since it’s actually from my very own engagement session.

Could this BE any more enchanting?! Chris & Vy’s Bonneville Salt Flats engagement session is seriously out of this world! #linandjirsa Producer & Styling | @jenne_chanthaboury Makeup & Hair | @Haileeday_ Tux | @friartux
A photo posted by Lin & Jirsa Photography (@linandjirsa) on May 10, 2016 at 9:02pm PDT

5. Post Consistent Content

What do you want your Instagram feed to be known for? If someone said “Check out this account! It has great ___________,” what would you want that blank to be for your account?

Caroline Tran, a renowned photographer and educator, often stresses the importance of curating your photos and showing a consistent style. Below is a screenshot of her account, which clearly illustrates how she walks the walk.

Clients tend to book what they see, so maintaining a specific style lets them know what to expect and gives you a clear plan of what to deliver.

Of course, the degree to which you make your feed consistent is a business choice that should depend on your style, niche, and audience. You can get some inspiration from the best social media campaigns of 2021 here.

At Lin and Jirsa, for example, we have decided to show more diversity in shooting, lighting, and post production styles simply because we know that our clientele is so diverse in their style preferences, and we do our best to accommodate.

6. Use Your Account Sparingly for Marketing Sales and Products

Sometimes people use their accounts to over-market themselves. “Yes, we know you have mini-sessions going on! We don’t need a reminder post every two hours!” But more often than not, photographers underutilize Instagram for marketing. Don’t be afraid to announce a mini-session or subtly showcase/market your new albums or canvases.

At times, these posts may not get as many likes and comments as regular content, but if it helps you convert actual sales and add to your revenue, then it’s well worth it. After all, what’s the point in putting so much time and effort into your social media if you can’t use it to generate income every now and then? Let’s discuss further below.

7. Don’t Focus All Success on Numbers

Related to the last point, some posts will do better than others and THAT’S OKAY! You don’t have to aim for hundreds or thousands of likes with every post. If your post on your new albums only receives 1/4 of the engagement as your regular posts, it doesn’t mean you should stop posting them, especially if they are leading to sales. Just use your judgement by using the numbers to help you make decisions, without being a slave to them.

Example screenshot from 2016

8. Find the Best Times to Post

You can use Account Insights within Instagram or consider paid services like Iconosquare to track pertinent stats, including the best times to post, engagement, and follower growth over time. However, you can also use your intuition and think about when your users are most likely to be engaged with your content. For our Instagram account, it happens to be 8AM, 12PM, 5PM and 8PM. You can also use best practices based on mass data like this.

9. Integrate with Facebook

We can’t stress enough the importance of developing time-saving workflows. If you’re posting manually from your mobile device to Instagram, you should also consider linking your Facebook account so that images post directly to your timeline as well. Besides, the Facebook algorithm loves Instagram posts.

10. Learn How to Use Hashtags, Tagging and Locations

Of all the tips on how to increase Instagram followers for photographers, this may seem the most obvious, but we still see many photographers not using or misusing all three.

Hashtags – Get into the conversation by finding popular and unique hashtags that cater to your specific audience. What hashtags are being used by your target audience and future clients?

Tip: Put a list of 30 maximum hashtags in your first comment rather than cluttering your caption space. Having a paragraph as a caption takes away attention from the image.

Tagging – Be sure to tag your clients, models, and all vendors involved in the shoot!
Locations – Be sure to add a location to your image so that anyone searching that location will see your work!

[Related Reading: Answers To Why Your Instagram Is Stuck At Low Engagement]

Conclusion | Bonus Tip – Don’t Overthink It!

The last bit of advice is to remember that every business is different, including yours. So make sure you don’t do something just because you hear of others doing it, including the advice given in this article. With any social network, being genuine and being yourself is important to attracting and retaining engaged followers. So have fun, develop your own voice, and come up with your own strategy. You can find more in-depth information on building your photography business in our Photography Business Training System. In it, we share ALL of our strategies, templates, and workflows that we’ve used over the past decade, to build one of the most profitable photography studios in the world.

Did we miss anything? What works for you? We’d love to know in the comments.

9 tips to Increase Instagram Followers for Photographers

How is your Instagram following? As photographers and preset designers, we fully value its role in building - and reaching - our clientele.

With more than 500 million active daily users, Instagram's global influence shouldn't be underestimated, especially for small business creatives dependent on clients. If used correctly, it's a terrific way to reach people around the globe.

More importantly, Instagram is an excellent way to attract potential clients in your geographical area! While social media, Instagram included, is not an end-all-be-all marketing solution for attracting clients, it can be a handy tool well worth your time.

And it's free! To help you, we've put together these easy-to-follow tips to help you build an Instagram following.

1. Business Instagram

If you're not already using the Instagram business account version, you will probably want to switch. It allows you to track your account's performance using real-time data, including how your audience interacts with your account.

The unique "Insights" feature means you can track certain data that is valuable to a business. For example, you can see when you're getting your most traffic (times) and a breakdown of your followers and those interacting with your account by geography, ages, and even gender.

2. Ask for Help

To build your Insta following, start with your current followers, especially if you're new to the platform. People like to help. So ask your current followers to help you add followers by sharing your posts or your Instagram account with others. Some photographers do a free gift or a giveaway to encourage others to help them garner more followers. While this is a great way to add followers, use it sparingly! However, if you're already well established on Instagram with thousands of followers, think twice before asking followers to help you add more followers.

3. High-Quality Content Only

Keep in mind that Instagram is a visual site, more than written content. People see an image before they can read your caption. If you don't capture them visually, you're not likely to get them to read the text.

High-quality content attracts attention. Poor images will not! You will want to post only your best work - the best of what you can offer clients. However, because people want to understand what they're looking at or the story behind it, add engaging short captions or explanations. Ideally, any text should encourage interactions that are relevant to your target audience (potential clients).

One way you can do this is by asking questions. For example, ask them how they like an image or select a favorite among several. If you're looking for venue ideas, why not ask for suggestions from your followers? People love to feel valued, and asking for their ideas does just that.

4. Be Consistent

Your Instagram account should consistently reflect your photography style. Someone who scans your account should see your creative style through beautiful images and engaging captions. If you're a versatile photographer shooting a wide range of genres, that should be obvious as well, but curate the images you load to Instagram very carefully.

Your profile page should be cohesive rather than clash. Some photographers achieve that "Instagram look" by posting photos that, while different, share harmonious or consistent colors, themes, or subjects. Look at your account as an organic whole, not just individual images.

5. Use Hashtags, Locations, & Tagging

This is an essential part of using Instagram, but one that's often undervalued. If you want to increase your number of followers, use these simple tricks:

Hashtags: Using popular hashtags that are relevant to your content can increase your exposure. Carefully consider which hashtags are used in your industry and by competitors and target audience. Ideally, you should put the hashtags as the first comment under a post, but putting them under an image works as well.
Locations: Adding location to a post can get the image seen by anyone searching that location.
Tagging: Don't forget to tag any vendors in the image and your clients if they're okay with being tagged publically. (Always be respectful of a client's expressed privacy!)

6. Interact with Audience

Interact with your current followers and other accounts followed by your target audience. You can do this by commenting on others' posts, following others, and liking others' posts. But be somewhat discriminating in how you interact with others.

You want to make yourself more visible to your target audience, not just random Instagrammers. There's a caveat, of course, to this. It's always possible that someone you consider "random" turns out to be a potential client!

7. Schedule Posts

Use an online scheduler like Buffer or Later to save tons of time by scheduling posts in batches. Most schedulers have a free level you can start with and graduate to fee-based for more options. The advantage of a scheduler is that when you have some free time, you can schedule a batch of images in advance to run days or even weeks later.

8. Facebook

We suggesting linking your social media accounts to Instagram. Because Facebook now owns Instagram, it's easy to connect the two accounts. (If you're using an online scheduler, you can also link to other platforms like Pinterest & Twitter.)

Linking your account to other social media platforms will save you an enormous amount of time. There's no need to post to each platform manually.

9. Consider Numbers Broadly

Lastly, but importantly, while it's helpful to grow your number of followers, because it means increasing your exposure, don't become utterly beholden to the numbers. This includes insight data. Use numbers to help guide some of your decisions, such as the best time to post.

But that doesn't mean you shouldn't post outside those hours if you want to share something. Keep in mind that it's not always easy to translate numbers into what people truly like. Sometimes views are just random.

Use your best judgment as you get to know and understand your audience and target audience and become more proficient using Instagram.

Conclusion

As a small business that's become proficient with social media and blogging, our last piece of advice is that you should always be authentic. Use our tips above to guide your Instagram business journey.

Always keep in mind, however, who you'd like to attract as a follower and why. Be sure to have fun as you curate a profile and account that authentically represents your style and photography business.

Dec 26, 2022

Dec 21, 2022

Dec 19, 2022

ALL, PHOTOGRAPHYArtur BerlinJuly 28, 2021Increase Instagram Followers

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19 Ways to Get More Followers on Instagram*

Regardless of whether you are on Instagram The product belongs to an organization recognized as extremist in the Russian Federation. personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. We talk about 19 ways to get more followers on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

Of course, you can quickly increase subscribers by purchasing bots, but this will not work, because without a live audience you will not see an increase in reach and engagement, and it will not be difficult to “open” such a trick. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, which we talked about in an article about cheating on this social network. So keep up the more workable ways to grow your audience.

20% discount for the first two months in Amplifer with the promo code AMPLI20

Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant.

This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers.

All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject. nine0009
Julia Petrova
ilovetasty food blogger on Instagram

2. Tailor the content to your target audience

Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts in InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts. nine0009

We also talked about how to get your first thousand followers on the main social networks

Once you get your first thousand followers, you can ask them what posts they would be interested in. So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.

3. Create high-quality and interesting publications

InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0003 - about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist on the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips that will help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

There are many apps that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.

4. Use hashtags wisely

When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small. nine0009

This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

5. Communicate with subscribers

Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. largely depends on the interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get. In addition, it will help to hear the audience better, and social listening is very useful. nine0009

6. Use cross-promotion

Reach out to bloggers who have similar blogs and organize cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. So-called "mutual PR" can be a good tactic to promote InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work. nine0009
Julia Petrova
ilovetasty food blogger on Instagram

7.

Follow competitors' followers

Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest. But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.

I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more effective - apparently, the algorithms Instagram The product belongs to an organization recognized as extremist in the Russian Federation. understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day). me a couple of times InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. limited the ability to publish posts for a week, suspecting that I used the service to buy subscribers. But for me, this method is still one of the most effective.

Julia Petrova
ilovetasty food blogger on Instagram

8. Track relevant hashtags

Did you know that in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts. Feel free to comment on the latest publications with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0003 became more noticeable. It is laborious, but it can give good results.

9. Follow similar blogs

Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours. An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.

10. Post regularly

We talked about how algorithms work on major social networks, including Instagram*

It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement. It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground. You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. largely due to regular publications.

11. Plan your posts ahead of time

You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.

Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most. nine0009

Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement. The first 7 days are free, without a bank card

12. Post at the right time

Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it. nine0009

In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. shifted by 16-18 hours on weekdays and at 12 and 18 hours on weekends.

However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]

13. Use activity chats

Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. They gather several users who like and comment on each other's posts. A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. nine0003 and increase the organic reach of posts.

The fact is that when you post a post, the algorithms InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all. nine0009

Try to find the activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the Russian Federation, VKontakte or Telegram. But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.

14. Use hashtags in Stories

We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.

Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile. In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions. nine0009

15. Publish videos and stream live

Making videos on social media is almost a must in 2020, because there is more and more such content, and users spend more and more time watching it. Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.

How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience. nine0009

16. Post for thematic accounts

In InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users. The only thing to do is to use their unique hashtags in the hope of getting noticed.

How to find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. ”, or about the topic of your blog. Surely you will find many such accounts.

17. Decide and Use a Consistent Visual Style

Whether you have a new profile or have been in the business for a long time, you need a consistent visual style for your posts to attract followers. You can choose a specific filter or set of effects for all photos so that they echo each other. nine0009

The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.

18. Create posts to tag friends

If you want your posts to be seen by friends of your followers, the "Tag a Friend" feature will help you. Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is. nine0009

19. Try advertising

Do you want more people to see your posts? Think about advertising. In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.

To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽. nine0009
Anastasia Chernykh
content director at Amplifer

⌘⌘⌘

We hope our advice will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. !

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20 Ways to Get More Followers on Instagram - Plerdy

Instagram's dynamic change in trends allows businesses to find new ways to market. Let's take a look at what business and marketing trends are relevant in 2022:

Online sales using store links.
Humorous content and storytelling.
More attention to story design.
Using Instagram Reels to increase your reach.
Cooperation with major bloggers.
Influencer marketing: collaboration between brands.

How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out. Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.

Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram. nine0009

Optimize your bio

150 characters - you need to fit the basic information about the brand into them. What you need to write in the biography, except for the name:

Key words so that readers can see your account in the search.
Direction: Describe clearly what your company does.
Link to a website or shop.
Call to action, what the user needs to do: follow the link, subscribe, etc.

For example, Claudia Laroye, a writer and traveler, described her activities in her biography. The user can easily find her account by key phrases in the search bar. nine0009

Find the best time to post on Instagram

Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.

Example below: Collected statistics show when subscribers are most active.

Regular posting

Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe. nine0009

Tailwind shared a study on how many posts to publish. They found that posting regularly can double the number of subscribers.

Find out how the Instagram algorithm works

Don't be afraid of Instagram algorithms - learn how to use them for your own purposes. For example, switching to a timeline feed allows users to see more relevant posts.

Experiment with different types of content

Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.

Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different post types will let you see what content your audience responds to best. nine0009

Maintain a consistent content calendar

The posting schedule is essential so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.

For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content. Based on this analysis, the optimal time for posting publications is determined and the target audience is studied. nine0009

Ask partners and brand advocates to publish your content

When promoting on Instagram, it is important not only to regularly update the information on your page, but also to collaborate with other brands.

For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users. nine0009

Avoid fake followers on Instagram

“Follower boost” – in the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.

Check out an example from Lush Cosmetics, who respond to subscribers' comments so they come back and repost. nine0009

Showcase your Instagram everywhere

Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.

So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks. nine0009

Post content that subscribers want

You may have noticed that some types of posts are liked more by the audience and are more active in collecting responses and comments. How to achieve the best results? Use Instagram analytics and create trending content.

Sprout Social offers to use reports on the performance of your page to analyze what types of posts are more appropriate to create.

Use relevant hashtags to attract new users

One of the most accessible free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.

The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people. nine0009

Create a great Instagram grid

Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.

A great visual example is the work of photographer Nelson Mouëllic. Bright photos and the correct arrangement attracts the attention of a large number of users. nine0009

Pin your best comments

Instagram allows you to pin comments under a post, they can be used for several purposes at once:

To allow users to see the review written by the client.
To add text that doesn't fit in a short post.
To reinforce a call to action for readers.

Attract more attention and interact with users in the comments - people appreciate openness and sincerity. nine0009

Strive to be noticed

Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.

For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.

Follow relevant accounts

Follow accounts that might be interested in your content. This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.

Follow photography and editing tips

The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses. nine0009

An excellent example of good product photography can be found in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.

What are the standard rules for a good photo:

Less detail.
Interesting, unusual perspectives.
Use of funny shots.
More realism and “life” in photos.

Follow these steps and you'll be able to take almost professional photos with a minimum of effort. nine0009

Allow third parties to curate your content

Delegate responsibilities to create better content. One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.

This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content. nine0009

Use a consistent brand voice for a specific platform

To be competitive on Instagram, you need to be able to express your individuality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.

An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them. nine0009

Promote your Instagram

You need to promote your account in order to attract new followers.