How to get more followers on instagram business page

17 Ways to Get More Followers on Instagram (2023)

Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.

In fact, more than 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around.

In this guide, we’ll show you how to grow your Instagram follower profile and increase engagement, while growing a massive following over time—one that’s full of real fans, not bots or fake followers.

17 ways to get more Instagram followers

Incorporate Reels into your content mix
Cross-promote content
Curate your profile grid
Work with brand ambassadors
Get follows from your loyalty program
Market through your personal Instagram account
Get on feature accounts
Use the right hashtags
Post at the right times
Steal your competitors' followers
Pay for sponsored posts and product reviews
Use geotags to boost local discovery
Organize your Stories in highlights
Ask for more followers
Run a giveaway
Share user-generated content
Use Instagram Live

Let’s dive deeper into how to implement each tactic to get more Instagram followers.

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1. Incorporate Reels into your content mix

Reels are fun videos you can share with followers on your Instagram account. They have audio, effects, and creative tools. You can share them on your feed and publicly in Instagram Explore to reach new audiences.

Reels are new territory for brands. Kristie Dash, Instagram’s beauty partnerships manager, stated in a Glossy forum that there isn’t one formula for success with Reels. However, she does suggest the following tips to gain traction:

Keep content unique and trend-driven. Identify trends on Instagram and TikTok and put your own spin on them. This increases the chance your Reels will go viral and get in front of new people.
Make content relatable and simple. Not every Reel needs to be a production. Lower quality videos can perform as well as, if not better than, highly produced Reels.
Educate your audience. Find the balance between education and entertainment in your Reels.

Reels should be a huge priority for you right now. It’s prime real estate for your brand to be discovered by new followers.
—Kristen Dash, Beauty Partnerships Manager, Instagram

Trilce Jirón Garro, owner of social media marketing agency TBS Marketing, agrees. “Don’t sell your products through Reels content,” she says. “Share facts. Provide tips about the industry you’re in. Entertain viewers.”

Trilce suggests that both new and existing brands incorporate entertaining Reels into their Instagram strategy. “Reels give anyone the opportunity to reach new target audiences,” she says. “There’s no learning curve because Reels content is lo-fi. And creators can produce community-driven content that builds trust, gains followers, and makes sales over time. ”

Trilce also loves the Instagram Insights Tool introduced for Reels. “Reels have become an integrated part of any Instagram marketing strategy,” she says. “Analytics tools for Reels have made it easy to track metrics and analyze data to see if your Reels are working. Now, you can understand exactly what your audience likes and dislikes, when to post Reels, and what calls to action resonate with viewers.”

Using Reels Insights, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. That way, you can create higher-quality content that gets even more engagement and followers.

Need help creating a Reels strategy? Read How to Use Instagram Reels to Market Your Shopify Store to learn more.

2. Cross-promote content

Cross-promoting involves posting similar content across various social media channels. It’s a tactic used to save time and resources. It’s also effective at increasing brand awareness and growing an audience on Instagram.

Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest increase. Whether it’s a short-form video or lengthy tutorial, you want to improve the reach of your Instagram content.

Justin Bieber’s holiday dance challenge is a great example of successful cross-posting. During the 2020 holiday season, the Canadian singer posted the same dance challenge on both TikTok and Instagram. On TikTok, his video short received 9.8 million likes. The same content on Instagram received 4.8 million likes. While some users may overlap, others likely use just one of these services. Thus, Bieber was able to reach more people just by posting the same video on two different platforms.

Nadya Okamoto, founder of lifestyle period brand August, has found that TikTok naturally cross-pollinates to Instagram and YouTube. In an interview with Modern Retail she said, “As we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram. ” Actively posting on multiple platforms has “affected our overall cost of acquisitions to be super effective,” allowing the brand to steer away from paid media as a main acquisition channel.

TikTok isn’t the only channel you can cross-post on. The Instagram Reels format translates well to YouTube Shorts and Pinterest Stories. It’s important to note that Instagram’s algorithm won’t promote Reels that have a TikTok watermark. So if you’re going to cross-post content from Instagram to other channels, ensure the content is high quality and doesn’t promote a competing platform through watermarks.

3. Curate your profile grid

Most of your Instagram followers won’t follow you for what you posted in the past but for the promise of what you’ll post in the future. Your audience wants to know what they’re going to get if they hit that Follow button.

Having a feed with a consistent posting schedule and theme can have just as much of an impact in growing a following as many of the other growth strategies we’ve covered above. Even a simple pattern can entice new followers, as long as it’s communicated at first glance to anyone who lands on your profile.

Consider your Instagram bio and your last nine posts as your first impression on Instagram. Do they effectively communicate some degree of consistency through personality, filters, colors, or layout? Does the clickable link send people to the same homepage every week or are you linking out to fun and exciting content too?

The layout of your grid is an often underestimated way to get creative with the aesthetic of your feed while adding a rhythm to your publishing strategy and consistency that’s worth following.

In fact, many accounts that adopt this approach often are able to spend less effort on creating content by focusing on converting visitors into followers, producing text graphics or other content with a faster turnaround, and streamlining the overall production of their Instagram content.

You can use a tool like Later to easily plan out and schedule Instagram posts to create the look and layout of your feed. Letterfolk is just one example of how far some brands go with the aesthetic of their Instagram layout.

Your feed serves as the billboard for your brand. It’s a customer’s first touchpoint with you and captures the essence of your brand.
—Trilce Jiron, TBS Marketing

4. Work with brand ambassadors

Don’t want to pay the celebrity influencer big bucks to market your brand? Work with brand ambassadors who have anywhere from a couple hundred to a few thousand followers. Ambassadors are people who genuinely support and believe in your brand and will tell their friends about it.

Luxury shoe retailer Sarah Flint reports seeing success with its brand ambassador program, which has more than 500 women as members. Each ambassador has their own unique discount code, which gives them a free pair of Sarah Flint shoes after five new customers use it.

Ambassadors like Holly Hollon attest to the quality and comfort of the brand’s shoes. Her Instagram posts are authentic and relatable to regular Sarah Flint shoppers. This helps the brand grow its Instagram following and earn sales.

5. Get follows from your loyalty program

Retailers are increasingly launching loyalty programs, repeatedly encouraging consumers to shop with their brand over another. It’s worked for brands like Sephora and Blume. One way brands are capitalizing on loyalty programs is by rewarding those who follow them on Instagram.

When luxury retailer Rebecca Minkoff launched its rewards program, RM Rewards, it gave shoppers the option to earn points by following the brand’s Instagram account. Brands like Blume are also finding the value in rewarding Instagram followers. Program members can earn Blume Bucks for becoming a friend on Instagram versus Facebook or Twitter.

6. Market through your personal Instagram account

Another popular way to increase your Instagram following is growing your personal account—basically, make yourself the influencer. Harnessing both the company account and your personal account can increase brand recognition, follower counts, and sales. Pro tip: You can also run this playbook on TikTok to improve your numbers.

It’s a tactic that works well for fashion label ANINE BING. In addition to the brand’s Instagram profile, the company’s founder also drives engagement and awareness through her personal Instagram page, which has more than one million followers.

Anine invites followers into her design studio, takes them through the design process, and even gets feedback from followers throughout the creative process. Anine also shares a bit about her personal life and milestones, giving followers a peak behind the curtains of their favorite designer’s life.

7. Get on feature accounts

Instagram feature accounts are pages that curate the best content in a specific niche. They are like the “best of” photo journals for an industry. Some feature accounts have a massive following. If you get placement on the account, it can send new Instagram followers to your profile.

There are feature accounts for every niche: travel, fashion, photography, and more. For example, @discoverearth curates adventurous travel content from around the world for more than 6.6 million followers.

8. Use the right hashtags

Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Hashtagging makes it easy for people searching for specific terms to find your photos.

So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram choose certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered.

At the time of this writing, these were the top 20 hashtags on Instagram:

#love
#instagood
#fashion
#photooftheday
#beautiful
#art
#photography
#happy
#picoftheday
#cute
#follow
#tbt
#followme
#nature
#like4like
#travel
#instagram
#style
#repost
#summer

If you looked at this list and said, “But none of those apply to my products or brand,” you’re likely correct.

Using hashtags is one thing; using the right tags is something else.

Popular tags like the ones listed above will likely net you additional engagement and likes. However, they won’t lead to increased long-term engagement from relevant users, new followers, or, most importantly, sales.

If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand but that are also being searched for on Instagram.

You can use a free online tool like IconoSquare or Webstagram to find relevant, related, and popular hashtags by searching for key hashtags closely related to your brand.

For instance, if you have a men’s accessory business, you can use the hashtag #MensFashion in Webstagram to pull the following list of additional keyword hashtags, along with the number of times they have been used (i.e., their popularity).

You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app.

You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.

Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time: make sure you revisit your hashtag keywords every few months so you’re using the best possible terms.

You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to, but, ultimately, you want to create your own groups of hashtags that relate to your specific account.

Pro tip #1: For every product and product category in your store, research the most popular related Instagram hashtags. Use this research to compile a list of 15 to 20 popular hashtags for each category of products, as well as a base of five to 10 popular tags that describe your brand and product offering. Finally, create a list of location-specific hashtags that relate to your brand.

For example:

Brand keyword hashtags

#mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear

Product category keyword hashtags

#bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday

Location-specific keyword hashtags

#Toronto #TorontoFashion #TorontoFashionBloggers

Store these groups of keyword hashtags in a convenient location like Evernote or Google Drive. This makes it easy to post a new Instagram image optimized for the most relevant keywords when you’re on the go. Some Instagram scheduling tools also let you save caption templates for storing your hashtag groups.

Doing the work of researching, organizing, and saving the most applicable and popular hashtags upfront will save you a ton of time down the road, increase your engagement, and help garner new followers.

Pro tip #2: If you’ve been posting to Instagram for a while and feel you’ve missed out on all these opportunities to build your audience using keyword hashtags, fret not. You can still go back and post a comment with your new hashtag keyword lists and watch the likes and followers roll in.

Using hashtags in Instagram stories

Hashtagging on Instagram posts is a given, but you should also be using hashtags in your Stories for the chance to be seen by users who follow that specific hashtag.

You can use hashtag stickers (which can be found in the Instagram Stickers menu when creating a Story) or just hashtag directly in your post captions for a chance to be featured in a hashtag story.

Now that users can follow hashtags, your Stories on Instagram have a chance to be seen by both people who are following that hashtag and anyone who’s just checking it out.

9. Post at the right times

Beyond adding the appropriate hashtags and using the best filters to get more Instagram followers, you should also consider the timing of your posts.

A targeted approach involves analyzing what has and has not worked for you in the past. By visiting IconoSquare’s optimization section, you can get a detailed analysis of your posting history versus engagement. This report will also highlight the best times of the day and days of the week to post.

The dark circles indicate when you usually post media. The light gray circles show when your community has been interacting. The biggest light gray circles represent the best times for you to post.

You can also get a lot of great insight for free from Instagram analytics for business accounts, found under the Followers section.

You may want to consider using a social media scheduling tool to automatically publish your posts when your audience is the most engaged.

10. Steal your competitors’ followers

One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audiences. These people have already shown some level of interest in the products you carry simply by following your competitors.

So how do you effectively steal your competitors’ followers? By engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.

The three types of engagement on Instagram are:

Follow a user
Like a photo
Comment on a photo

Don’t be afraid to use an emoji or two to add some personality to your text.

11. Pay for sponsored posts and product reviews

All this optimized posting to your account is great, but if you really want to increase Instagram followers, you need to take advantage of influencer marketing and expose your brand to a wider audience.

So, how do you do that? First, unlike the tactics to grow Instagram followers mentioned above, this one usually isn’t free. However, if done correctly, it’s of good value.

To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell beauty products, you’ll want to find large accounts from beauty bloggers.

You may already be following these accounts, but if not, you’ll need to find them. One of the best ways is by using Webstagram to search for some of the best hashtag keywords you’ve uncovered. When you do a search for your keywords, you’ll see any related keywords, along with the top Instagram accounts that feature those keywords.

There are a couple of things to look for in the profiles results:

A large following (usually 20,000 to 200,000)
An email address in the profile

If there is an email address in the profile, it usually means the account is open to sponsored posts or a shoutout in a sponsored Story.

You’ll want to email and ask their sponsored post pricing. While this differs from influencer to influencer, you’ll likely find the average rate to be anywhere from $20 to $50 per post, depending on the size of the following.

If you’re selling a unique and original product, you may also want to consider sending your product for the influencer to review and post. Usually, the more natural and less advertisement-like the image, the greater the engagement and response.

You don’t necessarily need influencers with a massive following to get more followers on Instagram, but rather ones with a high engagement rate (likes and comments relative to follower count), which many influencer marketplaces can provide.

12. Use geotags to boost local discovery

Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location—either the city you’re in or the venue where the photo or video was taken.

Locations not only have their own Instagram feed but also their own Story, and hashtags you can contribute to when you use the location sticker in your own Stories.

Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity.

13. Organize your Stories into Highlights

Whenever a potential follower lands on your business profile, you have a short span of time to convince them to follow you.

One way to do this is by using the Highlights feature on your profile to organize your Instagram Stories in a way that communicates what your account is about.

Since Stories have a 24-hour lifespan, Highlights can be used to give them a second life and entice others to follow you so they don’t miss out on more Stories in the future.

Use Story Highlights to grow Instagram followers by:

Creating trailers that tease what your account is about
Organizing your Stories into themes (like countries you’ve visited, for travel accounts)
Explaining your products through pictures and videos

14. Ask for more followers

It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your target audience to follow you.

The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content.

Sometimes people might really enjoy what you put out on Instagram but need a nudge before they actually follow you.

You can also do this in your Instagram captions: work it into your content by pitching what your audience will get if they follow you or by hinting at content that’s coming up that they won’t want to miss.

15. Run a giveaway

One of the best kinds of comments you can get on any social media post, not just Instagram, is when one user tags a friend. Not only do these comments contribute to your post’s engagement, which in turn makes it favorable to the Instagram algorithm, but each tag brings you a new audience member who arrived through a recommendation and who you could potentially win over as a follower.

One way to encourage this behavior is by posting relatable content that begs for one-to-one sharing (e.g., a gym meme that asks you to tag a friend who skips leg day). But a more reliable way is by running a giveaway that encourages your audience to tag a friend and follow your account.

Follow Instagram’s promotion guidelines and any legal requirements for running an Instagram contest that applies in your country of operation.

For inspiration, here’s an example of a successful product giveaway from Philip Kingsley that incentivizes people to follow its account and tag a friend for the chance to win a collection.

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16. Share user-generated content

User-generated content (UGC) is any type of content—such as videos, photos, reviews, audio, and more—that you curate from fans or followers. It’s an essential tool in your marketing arsenal for gaining followers on Instagram. UGC helps humanize your brand by featuring real people, with real stories that show your product in real life, and builds a more trusting relationship with potential customers.

Not only does your audience love their 15 minutes of fame on your Instagram feed, featuring them also helps drive more sales in your online store. According to research from Olapic, consumers today are 56% more likely to buy something after seeing a photo of the product shared by customers.

Take Fashion Nova, for example. The online retailer’s Instagram account relies heavily on user-generated content.

Fashion Nova’s user-generated content gives it access to thousands of pictures from people all over the world to share with its target audience—pictures that both showcase the brand’s values and inspire followers to engage with the brand’s posts and buy the clothes real people are wearing.

When it comes to creating user-generated content for your online store, start by asking customers to share their favorite experiences and images with your products by:

Creating a branded hashtag feed where customers can post images
Adding a call to action in your Instagram bio
Running a contest
Reaching out to influencers
Adding an “ask” for user-generated content in your packaging

Remember, the goal of UGC is to show an authentic view of your products. If some customers send you lower-quality photos that still highlight your products’ best features, don’t be afraid to use them.

17. Use Instagram Live

Live video is the key to running a successful marketing strategy on any social media platform. With Instagram, you can use Instagram Live to stream videos to your followers and engage with them in real time.

When your brand starts a live video stream, a ring encases your profile picture in Instagram Stories to tell followers they can check it out. Followers also receive a notification when you start a live video. Once you finish your livestream, you can upload it to your Story for 24 hours.

Remember that Instagram Live is interactive. Your followers will probably comment while you’re live, so try to acknowledge their comments and find ways to get them to participate.

Some ways to gain more followers when using Instagram Live include:

Influencer takeovers
Hosting an AMA (ask me anything) or Q&A
Teasing a product launch or update
Hosting a talk show
Going behind the scenes on your operations
Sharing a current event
Running product tutorials

Building an Instagram growth strategy to drive followers

Growing your Instagram following isn’t always a numbers game. As with any social network, the most successful content strategy is being authentic and social.

If you focus on engagement, not just number of followers, Instagram can be a great home for your products and brand and can lead to a healthy stream of revenue for your ecommerce business. For more tips on turning this social media platform into a profitable channel, check out our guide on how to make money on Instagram.

Illustration by Eugenia Mello

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How to get more followers on Instagram FAQ

How do you get more followers on Instagram for free?

Find and use popular hashtags related to your photo, product, or brand.
Create your own branded hashtag.
Use hashtags in Stories.
Create Instagram Reels.

How can I increase my followers on Instagram?

Use the right Instagram hashtags.
Steal your competitors’ followers.
Use geotags on Instagram posts.
Organize Stories into Highlights.
Post user-generated content.
Collaborate with other brands.
Post at the best times.
Use Instagram analytics tools.
Publish Instagram Reels.
Livestream on Instagram Stories.

10 of the Best Ways to Get Instagram Followers for Your Business

How to Get Instagram Followers for Your Business

1. Promote Your IG on Your Other Networks
2. Use Popular Hashtags
3. Monitor Hashtags
4. Add Video Content
5. Optimize Your Brand Page
6. Post Consistently
7. Follow + Like + Comment
8. Explore Influencer Marketing
9. Use Geotagging
10. Run Giveaway Contests

Instagram is more than just the leading repository of latte art.

It has more than one billion monthly active users – yes, billion with a “b. ” And while the majority of users are in the U.S., it has a massive presence globally, with big user bases in India, Brazil, Indonesia, and Russia.

Instagram also skews young and hip, with the under-30 crowd making up about 60 percent of the platform, and teenagers are drawn to it in growing numbers.

B2C brands can make a big splash on Instagram. Whether you’re showing off a delicious meal, a beautiful car, or an amazing office gadget, Instagram is the way to connect with consumers who want to consume straightforward, energetic, visually engaging stories.

What Is Instagram Marketing?

Instagram marketing is the way businesses connect with and engage with their target audiences using pictures and videos. In recent years, Instagram has become a great tool for brands that want to show users their corporate cultures to market products and services in a new and exciting way.

This often attracts new customers and potential talent while building brand loyalty and establishing brand identity.

via GIPHY

Instagram has free insights into user analytics for business profiles that allow you to track impressions and engagements on your stories and posts with the option to take a look at demographic information such as gender, age, location, and active hours.

With Instagram, you can apply key marketing strategies in several creative ways that reflect your brand including influencer marketing, advertisements, giveaways, and others.

Marketing on Instagram is great for businesses who want to convert more leads, increase sales, create brand loyalty, and position themselves as influential thought leaders in the market.

How to Create an Instagram Business Account

Creating a business Instagram account may be one of the easiest things about learning how to market with the social media app.

Here is how you can set up a business account to provide people with more information about your products and services.

1. Download the Instagram App.

If you don’t already have an account, go to the app store on your device and download the Instagram app. Once the app is downloaded on your device, tap the app to open it.

2. Create an Account and Username.

Hit "sign up" to create an account and enter your business email address. If you already have a business or personal Facebook account that you would like to connect, you can tap sign up with a Facebook account.

You'll need to create a username for Instagram that has something to do with your business name, location, or brand. In most cases, companies tend to use their official company name as their username (ex. @bluleadz, @hubspot, @airbnb.)

If your company has multiple locations, collections, or sub-brands, you can create a unique account for each and expand on your company name to create a specific Instagram handle. For example, the popular clothing brand Zara has their main account @zara, as well as accounts @zarakids and @zaraman.

3. Switch to a Business Account.

Now that you have your account set up, you need to go to settings to change your Instagram into a business account. Once you are in settings, scroll down until you find the Switch to Professional Account selection.

You're then prompted with options to self-select as a creator (for public figures, artists, producers, etc.) or a business (for brands, retailers, etc.). Once you choose your type of professional account, follow the prompts, which leads to the next step.

4. Add Your Business Contact Information.

After you switch to a business account, you can add in business information such as your email, phone number, location, business category, and store hours.

You can also add in a creative bio with a tagline or other pertinent information.

Next, you will begin posting great content for your followers. If you don’t have many followers starting out, don’t worry. This takes time. And we can help you with useful tips and tricks.

10 Ways to Get More Instagram Followers

Although Instagram is beloved by people all over the world, many marketers aren’t as familiar with it as Facebook, Twitter, or even LinkedIn. That can lead to a bit of culture shock as you figure out an Instagram marketing strategy that works for you.

Of course, followers – active, attentive, real followers – are the cornerstone of success.

Here’s how you can get more Instagram followers for your business:

Promote Your Instagram on Your Other Networks.

Most users are on several different social platforms, so you can always start by letting followers know about your new Instagram account. If they like your content, they’ll probably add you – and that gives you two (or more) ways for your message to reach them.

An Instagram business account also must be linked to Facebook, so you can always share your Instagram posts on your Facebook page, giving your Facebook users a sneak peek of what they can expect on your new Insta feed.

Use Popular Hashtags.

Instagram is hashtag-driven, just like Twitter, and using the right hashtags at the right time can make your posts much more discoverable. Naturally, you should always double-check a tag’s meaning before you use it, and be sure you only use tags that suit your brand identity.

via GIPHY

To increase your traffic, likes, and followers, try these top Instagram hashtags:

#love (1,271,692,015)
#instagood (742,795,562)
#photooftheday (507,358,504)
#fashion (487,010,088)
#beautiful (463,668,566)
#happy (427,528,663)
#cute (418,686,470)
#like4like (417,887,839)
#tbt (413,049,020)
#followme (392,011,012)
#picoftheday (380,504,677)
#follow (371,102,705)
#me (348,193,980)
#art (343,874,151)
#selfie (337,204,715)

The most popular hashtags do change from time to time, so keep an eye on the latest stats.

Monitor Hashtags (Even If They’re Not So Popular).

Instagram is even more centered around commenting than other platforms. If you want followers to engage with you, it’s a good idea to take the first step.

Keep an eye on hashtags in your niche, even if they don’t lead to a lot of daily traffic, and respond to matching images to build a rapport. If you have a local business, be sure the hashtags you choose are geo-targeted to your area.

Spice Things Up With Video Content.

Video content is tremendously important on Facebook and Twitter. You shouldn’t overlook it on Instagram, either!

Over on Instagram, engagement is growing faster for videos than for images. The truth is, people just can’t get enough of quirky, compelling, short-form videos. Just check out how Bluleadz incorporated video into our feed.

In addition to posting pre-recorded video at least once a week, don’t forget about Instagram Live. Nothing says “authenticity” like live video: Grainy smartphone footage can be much more popular than a polished, professional video, especially on a site full of 20-somethings.

Plus, when you go live on Instagram, you’ll get a prominent place on your followers’ feeds until you wrap things up. Afterwards, you still have the chance to share the replay to those who missed it.

Optimize Your Brand Page.

Your Instagram brand page is your company’s public face – and there’s a lot to do here.

Your brand page is your opportunity to introduce yourself to the Insta-world and get some traffic to your site. This is one of the rare cases where linking right to your homepage is the way to go, but a landing page especially for Instagram users can be even more effective.

To round out your brand page, you’ll need a branded username, complete bio, profile image, and captions for your images. You should also add important contact options like "call," "email," and "directions. " These will show up as clickable buttons on your profile.

Too many Instagram pages are half-complete or abandoned by their companies after setup, littering the web with junk. Don’t be that person.

Post Consistently and Stick With It.

If you’re adding Instagram to your social strategy, remember it’s a big commitment: Brands should aim to post at least once a day. Once you have a workflow and pipeline for your visual content, ramp things up to two or three posts a day to be more competitive.

Instagram requires sizzling images to get eyes on your message, so unless you’re a photography firm, you’ll probably never hit the eight to 10 posts a day you might make on a platform like Twitter.

That makes the timing of your posts all the more crucial, so do some research on the best times to post on Instagram. It doesn't hurt to check out the optimal times to post on other social platforms, either.

No matter how many daily posts you settle on, keep plugging away at the same level.

Follow + Like + Comment (FLC).

This simple formula can get you a lot of followers fast – but there’s a bit more to it.

The absolute quickest way to turbocharge your follower count is to start with the followers of your closest competitors. In general, the more local your business, the more effective this is.

Engage directly with those followers by following them, liking a photo of theirs, and leaving a comment. You can even repeat the process on different days until you see a response.

via GIPHY

Preliminary research on this shows that, when done with a deft, personal touch, it’s amazingly effective. Out of 100 contacts, you might find nearly a third will follow you back.

For social media, that’s an earth-shaking response rate. Go after it.

Go Hog Wild on Influencer Marketing.

There’s nothing new about influencer marketing, but Instagram is its current home on the web.

Instagram influencers are the rockstars of the social media world. Because their following is so engaged, they have the power to send active, purchase-ready users direct to your door.

To get started with Instagram influencer marketing, all you need to do is find large accounts in your niche. Typically, it takes at least 20,000 users to make a real splash.

Of course, many influencers have 200,000 or more.

From there, contact the account owner directly – most experienced influencers will list a contact email address in their profile – and inquire about their Sponsored Post rates.

Sponsored Posts tend to be on the affordable side. Many up-and-coming young influencers will also be interested in trading a product sample for a Sponsored Post. If you’re looking for a detailed review that will inform users about your offerings, this could be the way to go.

Use Geotags to Help Local Users Find You.

In addition to using hashtags, you can also tag your location on your posts and stories to make them discoverable. You may tag the city you are in or the venue where you took the video or photo.

Locations have their own Instagram feed and story like hashtags that you can contribute to so more users will see your content.

Geotags are especially helpful for local businesses who want to gain attention from and engage with local users. Businesses that have unique artwork or flower walls with neon signs tend to attract many millennial consumers. Post the unique aspects of your business to share with a geotag, and you are sure to attract new followers and customers.

Run a Giveaway.

Everyone likes free stuff. Gain attention from other Instagram users by running a giveaway for your products, services, or other merchandise related to your business.

Many businesses on Instagram have users enter a giveaway by following multiple pages, tagging three to five friends and reposting content. This helps increase your visibility and allows you to gain many followers quickly.

4 Examples of Awesome Instagram Marketing Strategies

Here are four great examples of Instagram marketing strategies being put to use by real brands:

Dove

Dove often uses hashtags for meaningful social media campaigns that get their customers involved. Users that would like to participate just post a picture using Dove's hashtag to help a specific cause Dove is trying to bring attention to. They may be featured on their social media pages or website.

Dove's target audience is generally women, so they center their Instagram hashtags and messaging around this target audience. This helps them gain attention from Instagram users who haven't interacted with the brand, and it provides them with a library of user-generated content.

Suja

Suja, the organic juice brand, often posts giveaways on Instagram to help them gain more followers and customers. They also partner with other brands on Instagram to help increase their brand visibility.

They used their own hashtag for the giveaway and required users to repost the image and tag three friends to enter the giveaway.

Sephora

Sephora leverages their Instagram stories by advertising promotions for their followers to see.

For example, they recently posted a promotion on their story regarding a sale on eyeshadow. Users are likely to share information about promotions with friends and family, which helps Sephora gain more followers and customers.

Nekter Juice Bar

Nekter makes use of influencer marketing to increase their brand awareness on Instagram. For instance, they recently had a former Miss USA contestant with thousands of followers post herself in one of their locations enjoying their products.

All of her followers get to see how much she likes it, and they will likely view Nekter's profile and follow them if they like the content.

Leverage Instagram for Marketing Success

If you spend most of your time on social media mainstays like Facebook, Instagram may not be quite what you’re used to. Still, most inbound marketers are ready to take the plunge. You know the value of visual content and of understanding your audience... just combine the two.

Instagram isn’t right for every brand, but if you’re out to connect with the young, trendy, and ambitious, it should be a big part of your social media strategy. A billion people all around the world are waiting for your next breathtaking photo or fascinating video to capture their attention.

19 Ways to Get More Followers on Instagram*

Regardless of whether you are on Instagram The product belongs to an organization recognized as extremist in the Russian Federation. personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. We talk about 19 ways to get more followers on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

Of course, you can quickly increase subscribers by purchasing bots, but this will not work, because without a live audience you will not see an increase in reach and engagement, and it will not be difficult to “open” such a trick. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, which we talked about in an article about cheating on this social network. So keep up the more workable ways to grow your audience.

20% discount for the first two months in Amplifer with the promo code AMPLI20

Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant. This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers.

All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject. nine0009
Julia Petrova
ilovetasty food blogger on Instagram

2. Tailor the content to your target audience

Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts. nine0009

We also talked about how to get your first thousand followers on the main social networks

Once you get your first thousand followers, you can ask them what posts they would be interested in. So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.

3. Create high-quality and interesting publications

InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0003 - about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist on the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips that will help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

There are many apps that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.

4. Use hashtags wisely

When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small. nine0009

This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

5. Communicate with subscribers

Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. largely depends on the interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get. In addition, it will help to hear the audience better, and social listening is very useful. nine0009

6. Use cross-promotion

Reach out to bloggers who run similar blogs and organize cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. The so-called "mutual PR" can be a good tactic to promote InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..

Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work. nine0009
Julia Petrova
ilovetasty food blogger on Instagram

7. Follow competitors' followers

Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest. But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.

I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more effective - apparently, the algorithms Instagram The product belongs to an organization recognized as extremist in the Russian Federation. understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day). me a couple of times InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. limited the ability to publish posts for a week, suspecting that I used the service to buy subscribers. But for me, this method is still one of the most effective.

Julia Petrova
ilovetasty food blogger on Instagram

8. Track relevant hashtags

Did you know that in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts. Feel free to comment on the latest posts with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0003 became more noticeable. It is laborious, but it can give good results.

9. Follow similar blogs

Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours. An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.

10. Post regularly

We talked about how algorithms work on major social networks, including Instagram*

It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement. It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground. You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. largely due to regular publications.

11. Plan your posts ahead of time

You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.

Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most. nine0009

Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement. The first 7 days are free, without a bank card

12. Post at the right time

Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it. nine0009

In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. shifted by 16-18 hours on weekdays and at 12 and 18 hours on weekends.

However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]

13. Use activity chats

Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. They gather several users who like and comment on each other's posts. A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. nine0003 and increase the organic reach of posts.

The fact is that when you post a post, the algorithms InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all. nine0009

Try to find the activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the Russian Federation, VKontakte or Telegram. But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.

14. Use hashtags in Stories

We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.

Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile. In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions. nine0009

15. Post videos and stream live

Making videos on social media is almost a must in 2020, as there is more and more content like this and users are spending more and more time watching it. Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.

How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience. nine0009

16. Post for thematic accounts

In InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users. The only thing to do is to use their unique hashtags in the hope of getting noticed.

How to find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.”, or about the topic of your blog. Surely you will find many such accounts.

17. Decide and Use a Consistent Visual Style

Whether you have a new profile or have been in the business for a long time, you need a consistent visual style for your posts to attract followers. You can choose a specific filter or set of effects for all photos so that they echo each other. nine0009

The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.

18. Create posts to tag friends

If you want your posts to be seen by friends of your followers, the "Tag a Friend" feature will help you. Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is. nine0009

19. Try advertising

Do you want more people to see your posts? Think about advertising. In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.

To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽. nine0009
Anastasia Chernykh
content director at Amplifer

⌘⌘⌘

We hope our tips will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.!

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Instagram[/su_tooltip] and other social networks" action="Try Amplifer" caption="7 days for free, no card needed"]Convenient and intuitive calendar, advanced editor, tips for the best time and built-in Canva editor to create impressive designs

First published on SocialToolkits.com

20 Ways to Get More Followers on Instagram - Plerdy

Instagram's dynamic change in trends allows businesses to find new ways to market. Let's take a look at what business and marketing trends are relevant in 2022:

Online sales using store links.
Humorous content and storytelling.
More attention to story design.
Using Instagram Reels to increase your reach.
Cooperation with major bloggers.
Influencer marketing: collaboration between brands.

How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out. Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.

Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram. nine0009

Optimize your bio

150 characters - you need to fit the basic information about the brand into them. What you need to write in the biography, except for the name:

Key words so that readers can see your account in the search.
Direction: Describe clearly what your company does.
Link to a website or store.
Call to action, what the user needs to do: follow the link, subscribe, etc.

For example, Claudia Laroye, a writer and traveler, described her activities in her biography. The user can easily find her account by key phrases in the search bar. nine0009

Find the best time to post on Instagram

Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.

Example below: Collected statistics show when subscribers are most active.

Regular posting

Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe. nine0009

Tailwind shared a study on how many posts to publish. They found that posting regularly can double the number of subscribers.

Find out how the Instagram algorithm works

Don't be afraid of Instagram algorithms - learn how to use them for your own purposes. For example, switching to a timeline feed allows users to see more relevant posts.

Experiment with different types of content

Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.

Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different post types will let you see what content your audience responds to best. nine0009

Maintain a consistent content calendar

The posting schedule is essential so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.

For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content. Based on this analysis, the optimal time for posting publications is determined and the target audience is studied. nine0009

Ask partners and brand advocates to publish your content

When promoting on Instagram, it is important not only to regularly update the information on your page, but also to collaborate with other brands.

For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users. nine0009

Avoid fake followers on Instagram

“Follower boost” – in the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.

Check out an example from Lush Cosmetics, who respond to subscribers' comments so they come back and repost. nine0009

Showcase your Instagram everywhere

Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.

So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks. nine0009

Post the content your subscribers want

You may have noticed that some types of posts are liked more by the audience and get more engagement and comments. How to achieve the best results? Use Instagram analytics and create trending content.

Sprout Social offers to use reports on the performance of your page to analyze what types of posts are more appropriate to create.

Use relevant hashtags to attract new users

One of the most affordable free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.

The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people. nine0009

Create a great Instagram grid

Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.

A great visual example is the work of photographer Nelson Mouëllic. Bright photos and the correct arrangement attracts the attention of a large number of users. nine0009

Pin your best comments

Instagram allows you to pin comments under a post, they can be used for several purposes at once:

To allow users to see the review written by the client.
To add text that doesn't fit in a short post.
To reinforce a call to action for readers.

Attract more attention and interact with users in the comments - people appreciate openness and sincerity. nine0009

Strive to be noticed

Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.

For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.

Follow relevant accounts

Follow accounts that might be interested in your content. This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.

Follow photography and editing tips

The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses. nine0009

An excellent example of good product photography can be found in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.

What are the standard rules for a good photo:

Less detail.
Interesting, unusual perspectives.
Use of funny shots.
More realism and “life” in photos.

Follow these steps and you'll be able to take almost professional photos with a minimum of effort. nine0009

Allow third parties to curate your content

Delegate responsibilities to create better content. One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.

This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content. nine0009

Use a consistent brand voice for a specific platform

To be competitive on Instagram, you need to be able to express your individuality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.

An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them. nine0009

Promote your Instagram

You need to promote your account in order to attract new followers. Use both free and paid methods:

Targeted advertising.
Contests with the opportunity for subscribers to receive valuable prizes.
Interaction with users.
Cooperation with other brands.

A perfect example of the last way to promote is the account interaction @sweetlikeoyin, who has 92.5K followers, with clothing brand Lulu's. The girl posted a photo in their outfit, and the brand's account made a repost on its page. As a result, both profiles increased the number of subscribers.

Run Instagram contests to encourage participation

Contests are a good way to get new followers. Why don't you take advantage of it? Old Spice launched a Dream Runner campaign where users had to post a photo of themselves exercising with the hashtag #runoldspice. More than 50 participants became the winners of the “photo contest”, and the brand increased its visibility and collected 6 million views on YouTube videos.