By the way, in order to get the maximum coverage of stories, the quality of your subscribers is very important. You need to understand who is watching you, how many% of live people, and how many bots and garbage, so we recommend that you conduct a complete analysis of the Instagram audience, for example, through the InstaHero service. And when you find out who is watching, commenting and liking you, you can start keeping stories tightly. And to increase coverage, engagement and activity, you can remove bots from Instagram followers.

External links in stories to a website, YouTube or blog

Let's talk about external links first.

How to add a link to the story, we told in our video and further in the text.

To attach a link to a Story, follow a simple algorithm:

1. Start creating a new story. Add a photo or video from your gallery, or take a photo or short video with your camera.
2. Click on the sticker icon in the top menu. nine0062
3. In the window that opens, select the "Link" sticker.
   
4. You will see a field for adding a link. Copy the link you want to share and paste it here. This can be a link to a website, a landing page, a separate article or product in an online store, a link to a YouTube channel or video, and even to a Telegram channel.
   To check the correctness of the entered url-address, click "Preview".
5. Add additional elements and labels.
   Many users don't know how to follow a link in History. Push them to the target action - add a call to the link on the photo or video to learn something interesting. nine0030

After the link is published, in the Stories statistics, you will see how many clicks were made on the link. To analyze navigation in web analytics systems, use UTM tags or other markup.

Adding a link when setting up an ad is a more time-consuming, but also more effective process. To set up ads, you must first go to the Facebook profile associated with your Instagram business account, and click on "Create Ads". Or go directly to the Facebook Ads Manager. nine0007

In your account, click "Create ad" and follow the simple algorithm of actions.

Select the purpose of the advertisement. There are 6 goals available for links in stories, including Traffic, App Installs, Conversions. Choose the appropriate goal depending on the format of the business account and the link being promoted.

Select the campaign objective. Clicks or views can be selected here. That is, you will pay either for clicking on the link, or for visiting the page when the user waits for it to load. nine0007

Set up an account. If you have not created an ad on Facebook before, you will be prompted to specify the time zone, country and currency of the ad account.

Set up audience . Choose the place where the link leads - to the site, application or messenger. Then specify the desired parameters of the target audience: gender, age, interests, and others.

Select the ad space. By default, the ad will be shown on three sites. If you only want Instagram Stories, click on "Edit Placements" and check "Instagram, Stories" only. nine0007

Set a budget and select a bid strategy . You can set a daily budget limit or an amount for the entire campaign, and the system will distribute it evenly. Then choose a bid strategy - by default, the system selects the lowest price. If you want, you can set it manually, to do this, click on "Set a bid limit". The lower it is, the less likely it is that the ad will be shown.

Select the ad format. You can select one image or one video. From a marketing point of view, it is better to use video - despite the fact that advertising has a time limit of 15 seconds, it allows you to better convey the idea to users and add a more prominent call to action. nine0007

After filling in the required fields, a preview will open in front of you. On this page, you can upload images or videos for your ad, add a call to action, add or edit a URL. After saving, your ad will start showing to the target audience according to the selected parameters and the set budget.

Instagram Stories ads are quite short. In addition, after viewing, they are closed automatically, and the user will not be able to view them again. Therefore, add a bright call to action, limited in time - this will increase the conversion. nine0007

More on the topic: How to properly target on Instagram

Internal link in the story to a post, account or IGTV

Once again, please note that such a link will not be in the form of a swipe in the story, it will be just a mention.

1. Open the Reels you want to share in the story and click on the airplane icon in the menu on the right.
   
nine0027 Select Add Reels to Your Story.

2. Add text, stickers and other design elements as you like.

1. Open the post you want to share a link to.
2. Repost a story post: click the airplane icon below it.
   
3. Select Add Post to Your Story.
   
4. Add text, stickers and other design elements as you like. nine0030

1. Start creating a Story.
2. Open the sticker panel and select the Mention sticker.
   
3. Enter the name of the account you want to link to. Design your story and add other elements as you see fit.
   

After combining the IGTV format and the video, the link to the video is published by analogy with the repost of the publication. nine0007

How to create a link sticker in Instagram stories

As you already understood, now instead of swiping in stories, a link sticker will be displayed. Accordingly, the approach to design also changes. Now, instead of a pointer to a swipe, you need to select a link sticker and add a pointer to it or make a highlight. You can do this for free with Canva.

1. Sign up on canva.com and activate your free 30 day trial ( don't forget to unsubscribe later if you want to use the service for free ).
2. Select the Instagram Story template.
   
3. Add any layout available in the menu on the left and change it to your liking. Or create a layout from scratch.
   
4. Add a pointer to the layout. To do this, in the elements section, enter in the search [ here ] or [ here ].
   Place the element you like on the layout, in the place where the link will be located (you don't need to add the text Place under the link , as in our example).
   
5. Go to the story editor and upload the created layout. Then add the link sticker to the desired location and post the story.
   

If you're posting a live video, just show your followers what to do and point to the link with a gesture.

For internal links, use the story editor. Add text, arrows, and GIFs to show users where to click to navigate.

Link in Instagram story is another way to work with your audience. For bloggers, this is an additional way to monetize your account. nine0007

Useful links :

• What to do if Instagram photos are stolen
• 26 story hacks
• How to add a WhatsApp link to Instagram

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TOP-8 How to add a link to Storis + 5 errors)

Using the link, you can increase the number of views in your profile and increase traffic and the number of purchases on other resources. And do not believe if you are told that you can only add it if you have N-th number of subscribers. They blatantly lie to you. I will reveal eight ways to add a link to Instagram Stories. nine0007

If you have 10k subscribers

If you have such a number of subscribers, then you have access to the function of adding an external link from any resource.

Copy the address to the resource, go to instagram. Take a photo or add one you've already taken, then find the paperclip icon in the top bar. Once in the next window, click "website link", then paste it and click "done".

Prompt subscribers to swipe up to go. Use text or animation. Once the story is uploaded, followers will be able to take action. For example, a beauty salon can post the work schedule of masters in stories and transfer subscribers to an online recording service. nine0007 We strengthen the button

If there are no 10k subscribers

If there are not so many subscribers, then placing an active link in the Instagram story is also possible, and now we will analyze ways to do this.

Method 1. Mention

This method is suitable if you plan to tag a person or company account.

Go to the story, select suitable photos, videos or create new ones. Then click on the emoji icon in the top bar. In the window that opens, select a mention. nine0007 Select sticker

Then enter the username, the profiles will appear under the line, select the one you need. Next, you will see a line with a profile link. You can change the color by clicking a few times on the mention and place it where it suits you.

Method 2. Link to post

In order to share a post with friends, you do not need to take screenshots and write instructions, you can simply add a link to the post in the story.

To do this, under the post you want to share, click on the airplane icon. Select "add post to story", design and publish. nine0007 Sending post

A small trick: if you click on a post in the history before downloading, then it will be highlighted in a frame, click again and the frame will disappear.

Important. Do you want to sell on Instagram to 5 new customers daily? Then we recommend that you use mass subscriptions and likes, which are considered the most profitable way to attract subscribers and buyers. The main assistant for mass actions is Instaplus.pro. Click and test the service -> Instaplus.pro (“INSCALE” 20% discount). nine0007

Method 3. Link to stories

You can post a story where you were tagged and it will have a link to go to the original account.

When a user mentions you in their story, you will receive a message about it in the direct. By opening this message, you can add this story to your profile.

Next, you can change the filter, sign the text, enlarge the story. To go to the address, you just need to click on the image a little longer, and a window for the transition will appear. nine0007 Active button

Method 4. Link as text

Of course, you can copy a link from any resource and paste it. But I immediately warn you that it will not be clickable, that is, you won’t be able to click on it and go to the site. This method of placement is suitable if the address is short and easy to remember.

Copy the link, go to the story, select material from the gallery or create a new one and click "Aa", i.e. paste text. Then paste the link into the text input field. nine0007 Paste the address

Again, if you want to highlight the link in a frame, click on it and choose a highlight color from the palette below.

Interesting. Do you want to shoot cool stories on your phone to increase your reach? Then I recommend taking a special course where you will learn how to shoot and edit original and professional videos in a few minutes. Click and watch -> Create engaging STORIES.

Method 5. Link to IGTV

Yes, videos in IGTV channels can also be linked in stories. You can place, for example, your videos in this way, increasing the number of views. nine0007

Select a video on the IGTV channel, it can be your channel or any other. Open it and click on the airplane icon. Then add the video to the story.

Now add your comments, stickers or emoji. Then the story can be published, after that, when you click on the video, a link will appear to open it.

Method 6. Link to the mask

Using masks in instagram diversifies your stories, and most importantly, if you post stories with your own mask, it will help promote your profile. nine0007

Go to story, select "normal mode". Then scroll to the end of the standard masks and subscription masks, select the magnifying glass icon with asterisks. You will be taken to the effects gallery. After that, click on Instagram. If you use your own mask, then just select it in the list of effects.

After you take a photo or record a video with a mask, add text or stickers - whatever you want, and publish. A link to the mask will appear in the upper left corner under your name. nine0007 Sharing the mask

Method 7. Through Facebook

This method is already more complicated. If you use an advertising account on Facebook, then you have the opportunity to add a link to an ad through it. If you still need to start an office, then about this in another article. I will only talk about the topic: how to add a link to an ad in stories.

To do this, when setting up an advertisement, after selecting the goal, budget and key target audience, select the placement - Instagram. nine0007 Selecting a publication location

After that, check the box next to "Instagram Stories". You can also share the post on Facebook.

Next, you need to choose optimization and delivery based on your goal. For example, if the goal is traffic, then set the optimization to "Page views". And if the goal is likes, then "Impressions".

Next, select the image format: picture, video, slideshow, etc. You can also set the full screen mode to get more attention for your post. nine0007 Publication format

Upload the desired image, edit if necessary.

Important. Improve the quality of coverage and work only with a live audience. Spam Guard will help you with this. The service will automatically clean the profile from bots, fakes and commercial accounts. Plus, get 20% off with promo code "inscale". Click and test for free -> SpamGuard

Specify the destination below - "website", insert the desired link and issue a call to action. Here you can also set the background colors in your future story. nine0007 Adding a link

To see how the ad will look, click "Check", and if everything is fine, click "Publish".

Related:

Life hacks

They are chips, tricks and recommendations. .. But seriously, here is a list of things that will help you make your link even more interesting and effective. nine0007

1. Intrigue. Promise in stories that by swiping, users will receive exclusive content, discount promo codes, or the results of a contest held on your blog;
2. Promotion. If you want to promote your site, then create a link with a utm-tag. So, through Google and Yandex analytics, you can track traffic from Instagram;
3. Details . Tell more useful information about the resource where you direct your subscribers. This will build trust and your link traffic will increase; nine0030
4. Save story. This way you will attract even more visitors to your resource, the site of the advertiser or your partner;
5. Additional indicators. Attach a swipe to your story and look at the statistics for new indicators: the number of clicks and transitions.

Errors

Most likely you may encounter the following errors during your work. Although, it may not occur. But it is better to know and be on the alert, so as not to tear your hair on your head later. nine0007

As an advertisement

1. The paperclip icon is missing. Even with 10K subscribers, you may not have a paperclip icon. The reason may be that you once used subscriber cheat services or did not switch to a business profile;
2. Swipe Up does not work. You may not have attached the link or there was a technical error, please check your settings or wait a bit, even instagram may be wrong;
3. Can't follow the link from your account. You need to test the link from another, external account. Perhaps you have a second account or ask someone you know to test;
4. Airplane symbol missing. Update inst.

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