How to get leads on instagram

How to Get More Leads on Instagram: 10 Highly Effective Tactics

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective.

Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with.

Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Even better: 80% of Facebook survey respondents say they use Instagram to decide whether or not to buy something.

If you’re not collecting leads on Instagram, you’re missing out. Read on to learn how you can use Instagram lead ads and other organic tactics to collect more leads on the platform.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Use these tips to make the most of Instagram lead generation.

1. Use Instagram lead ads

The first—and most obvious—way to get more leads on Instagram is to use lead ads. Instagram lead ads are designed to help businesses collect customer information such as email addresses, phone numbers, birthdates, and job titles.

These ads can help businesses learn more about customers, improve direct marketing campaigns, and more.

For example, the real estate agents app Homesnap used lead ads to learn about prospective home buyers. Greenpeace Brasil ran an Instagram Stories lead ad campaign to collect signatures for a petition.

To create Instagram lead ads, you’ll need an Instagram business account. That means also need a Facebook Page. Learn how to set up an Instagram business account.

All Instagram ads are created in Facebook’s Ads Manager. To create an Instagram lead ad, select Lead Generation as your marketing objective. Facebook recommends you select Automatic Placements to ensure cost-per-lead is optimized and kept to a minimum.

To make sure your ad runs on Instagram, your creative must adhere to the Instagram ad specifications. Consider adding pre-filled sections to your forms, as they often improve completion rates. Instagram can pre-fill email address, full name, phone number, and gender using information from customer accounts.

Customer information collected from Instagram leads can be used to fine-tune your Instagram ad targeting strategy or set up Lookalike Audiences. These audiences help you target people on the platform with similar profiles, allowing you to boost exposure and reach new prospects.

If boosting app downloads, website visits, or sales-related leads is your goal, conversion ads may be a better fit. Learn more about the different kinds of advertising on Instagram.

2. Add Action Buttons to your profile

If you have a business account on Instagram, you can add action buttons to your profiles. If you like, your profile can include a link to your email, phone number, and business address so people can get in touch with your company.

In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons. These buttons bring people to forms by Instagram providers, including Appointy, Eventbrite, OpenTable, Resy, and others. You will need to choose one that your business uses.

To add an Action Button:

From your account page, tap Edit Profile.
Tap Contact Options.
Select Add an action button.
Choose the button and the provider you would like to add.
Add the URL your business uses with the provider selected.

3. Optimize the link in your bio

With limited link real estate on Instagram, it’s crucial to use the link space in your bio to its fullest potential.

Your link should point customers to whatever objective you wish to accomplish. That could be newsletter subscription, product sales, or a survey. Remember, you can change your link as often as you like.

Here are a few pointers for optimizing Instagram bio links:

Keep the link short, and try to use your brand name in it.
Promote the link in your Instagram posts with “Link in bio.”
Include UTM parameters in the URL to make your link trackable.
Add a call-to-action above the bio link.

Need some help sprucing up your Instagram bio? Find inspiration from these excellent examples.

4. Design a landing page that delivers

Congratulations! Someone has clicked on your link. Now you need a landing page that won’t make them regret the decision.

Hootsuite put together a guide for Instagram ad landing pages, and many of the tips apply here. The page should be scannable, create a seamless visual experience, and have a content that matches what people are expecting to find. Whatever promise your call-to-action sets up, your landing page should deliver.

For some brands, that means using tools that turn feeds into clickable landing pages. Shoe company Toms does this with a link to its website in the upper right corner.

Madewell takes a similar approach, but makes its feed more shoppable, with posts that itemize and link directly to its products.

Other brands elect to link to specific pages on their website. Take design house ban.do, which swaps out links depending on what it’s promoting. Around the holidays, a gift guide is a great idea.

Here are some handy link-in-bio tools.

5. Use the “Swipe Up” feature on Instagram Stories

Another place where Instagram lets people embed links is Instagram Stories. If your account has more than 10,000 followers, this is a feature you should use to your advantage. (Need more followers? We’ve got several tips that actually work.)

Not convinced? One-third of the most viewed Instagram Stories are from businesses. Plus brand-led Instagram stories have a completion rate of 85%.

Stories can be tend to be more effective than a bio link, since all it takes is a swipe to act on an impulse. Remember, don’t make someone regret the impulse. A good landing page is needed here, too.

How to add a link to Instagram Stories:

From the feed, swipe right, or tap the plus icon by your profile picture in the top left corner.
Capture or upload your content.
Click the chain icon and add your link.

If the link will stay online long enough, consider adding the story to your highlights. This increases its visibility and gives second-guessers a chance to revisit.

Learn more about how you can use Instagram Stories for your business.

6. Tailor creative around your goal

The best push for Instagram lead generation is a strong call-to-action. The two-to-six word phrases like swipe up, shop now, click the link in our bio, can pack a lot of punch—especially when paired with the right content.

Your visuals and your call-to-action should always work together to fulfill the same goal. If you’d like someone to click the link in your Instagram bio, your post and caption should entice them to do so. Your call-to-action should be the final push or nudge in that direction. Want someone to swipe up on your Instagram Story? Give them a reason to do it.

On posts, draw attention to your call-to-action with an emoji. In Instagram Stories, use stickers or text to give your audience direction. Make sure that your creative leaves room for these call-to-actions, and doesn’t overcrowd the “See More” icon.

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A post shared by Refinery29 (@refinery29)

7. Create shoppable content

Tagging products in Instagram is not just a good way to increase sales. Even if a tap does not result in a buy, you can consider it a lead collected on an interested customer. And Instagram Shopping has received plenty of interest. More than 130 million accounts tap on product tags every month.

This type of intel is invaluable when put into the hands of savvy marketers. You can use it to see what products your audience is interested in, or target ads to customers who have engaged.

To create shoppable Instagram posts, start by making sure your account is eligible. You’ll need to have a Facebook catalogue, which you can create using Catalogue Manager, or with a Facebook Partner. After your catalogue is connected, you need to sign up for Instagram Shopping. From there, you can start adding product tags to your posts and stories.

With Instagram Insights, you can track product views (the total number of times people click on a tag), and product button clicks (the total number of times people clicked purchase on the product page).

Shoppable posts also stand a chance of showing up in the Explore feed, which more than 200 million accounts visit daily. Instagram is also testing shopping posts as ads, which will provide marketers with ways to target and collect new leads from window-shopping customers.

Learn more about Instagram Shopping features.

8. Partner with an Instagram Influencer

Partnering with influencers can be an effective strategy for new Instagram lead generation.

Choose an influencer with strong brand affinity but only partial follower overlap. This will ensure that your partnership will reach new prospective followers and leads. Credibility is important, too. If an influencer has the trust of their fans, they may have more power to sway them than you do—especially if you have a young company.

With tests underway, soon Instagram users will be able to shop looks from influencers, too.

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A post shared by Courtney Halverson (@prettylittlefawn)

9.

Run an Instagram contest

A creative way to collect leads on Instagram is through a contest, sale, or promotion.

Ask followers to complete a survey or comment on a post for a chance to win a prize. Add a tag-a-friend element, or partner with an influencer to broaden the scope of the contest and generate more leads. Here’s some Instagram contest inspiration.

Or consider running an exclusive sale or promotion on Instagram. As Instagram explains on its blog, “With a limited time, Instagram-only promotion, you can create a sense of urgency and prompt people to shop.” The more people you prompt, the more leads you get.

10. Feature popular products often

This tip comes straight from Instagram. As the company explains on its business blog, shoppers are not always ready to make a purchase the first time they see your product.

Instagram recommends you check the Insights tab to find the product posts that perform best. Then post popular content regularly, so you can keep your product fresh in their mind, build consumer confidence, and create more opportunities for them to buy.

For its launch of Futuredew, the cosmetics brand Glossier posted about the product in its feed more than 10 times in less than five weeks, and even created a story highlight for it. Importantly, the same post was never used twice. The company mixes product shots with influencer endorsements and interactive storytelling.

View this post on Instagram

A post shared by Glossier (@glossier)

Maximize your reach by posting regularly, posting at the right time, and posting in different formats. Some Instagrammers may only look at your stories, while others look exclusively at posts. Share in both formats to improve your odds. But if you do, remember to tailor content accordingly.

Coming soon: Set a product launch reminder

In September 2019, Instagram started testing a way for businesses to give customers the option of setting reminders for product launches.

Select brands have been testing a product launch sticker in Instagram Stories that lets people sign up if they are interested in receiving news about new releases.

So far it’s only available to 21 companies—including Benefit, Levi’s and SoulCycle—but keep your eyes open for it in the future. You can use the product launch reminder to gage customer interest while collecting a list of people who want to stay informed about your brand.

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

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What is Instagram Lead Generation: Techniques - Definition

Instagram lead generation means using Instagram to warm up users’ interest in a brand. This process aims to convert prospects into customers.

Why should you use Instagram for lead generation?

Lead generation is a lifelong goal for any business since it helps brands grow and increase their income. To cope with this task, you need to know the channels preferred by your potential clients.

More than 1 billion active users every month make Instagram an excellent channel for attracting new leads. Moreover, users average users spend 58 minutes a day scrolling through Instagram feeds and watching stories that provide more advertising opportunities. You can’t ignore that 90% of all users follow at least one brand on this social media channel, which means that people are interested in the behind-the-scenes of their favorite brands and consider Instagram a great place for purchasing.

80% of active Instagram users claim that this particular platform helps them with the decision-making process. Influencer marketing has contributed greatly to this since almost every user has a favorite blogger whose recommendations they follow.

At least 71% of US brands say that they use this platform for their business goals. It means that generating leads on Instagram is worth the effort. Read on to discover the techniques that will help you acquire an enormous number of prospects in no time.

7 Instagram Lead Generation Tactics

Make use of Instagram ads
Craft a perfect bio
Add a call-to-action button to your profile
Add a link to your Instagram story
Incorporate hashtags
Actively produce stories
Cooperate with authoritative influencers

In this section, we’ll share both organic and paid methods to generate leads on Instagram. Choose the methods that best suits your target audience and your budget.

1. Make use of Instagram ads

The first method that comes to our mind when talking about acquiring leads on Instagram is using ads. This is probably the simplest technique to start with. Remember that creating ads on Instagram requires you to have a business account, which means having a Facebook profile since all the Instagram ads are created right on Facebook.

So, go to the Ads Manager and click “Create.” Choose lead generation as your objective.

Then, you need to design your ad, define your target audience, decide upon the duration and budget for your ad campaign. Follow this step-by-step guide to create an advertising campaign.

2. Craft a perfect bio

Your bio on Instagram is kind of an elevator pitch, which helps you make the right first impression on your audience. Every potential client who considers your company would use your profile bio to judge your authority and credibility. Besides, it’s another chance for leads to get in touch with you and interact with your brand following the link. So, don’t undervalue this powerful tool and do your best to write a relevant bio. Below we shared some useful tips for you to have them at hand.

Use your brand name. This is the first element people see when visiting your profile. Use your brand name as your account name so that users could easily find you. If this name is already taken, put it in the first part of your username.
Add a recognizable photo. It will definitely strike your clients’ eyes. Ensure the photo is consistent via all channels your brand is present on to associate it with your company unconsciously. Take a professional photo of high quality and let it reflect your main message. Stick to up to 200*200 pixels size to display well on users’ smartphones.
Select the category. It’s displayed under your name and helps you realize what your company does. This is an optional element. Although Instagram suggests only a few categories, there are thousands of them. If there’s no relevant category, start typing it and choose the appropriate one. It should best describe what you’re doing. You can update the category anytime.
Write a relevant description. It’s the heart and soul of your Instagram bio. This information lets people know what your brand is unique about and what makes it stand out. You have up to 150 characters to make users familiar with your products and services. To make your description especially valuable, use keywords. Although they have no impact on Instagram search, they are handy for your target audience. They should reflect your business's essence and address your clients’ needs, problems, and values. This way, you’ll sort out the people who’re really interested in your brand.
Make use of hashtags. Incorporate clickable hashtags into your Instagram bio to boost customer engagement, collect clients’ reviews and user-generated content, promote your sub-brands, sister pages, and partners. After a user clicks on your hashtag, they’re redirected to its discover feed so they can explore all the content available. This will help trust your brand and make their first purchase, and loyal clients can share brand content.
Include a powerful call-to-action and link. A CTA tells customers what they should do to benefit from using your service. Don’t underestimate the real value of this button. You can change it anytime to match your current business goals. If you have a big catalog of products, you can link to your website so that every user could choose the necessary product; if you’re promoting a time-limited campaign, encourage users to check out your offer; if you’re running a content, motivate users to participate in it. You can also nudge customers to share photos and videos of using your product so that you can collect user-generated content.

Check out an example of an informative bio below. Luxy Hair is a store providing hair extensions. This is clear from their description. The company explains that they help get long and full hair, which is delivered worldwide. They offer free shipping and an option “Shop now, pay later” to encourage more leads. Also, the brand uses relevant emojis to attract users’ attention.

They also provide a link to a website where users can find the answers to their questions, take the quiz, read useful articles, and watch tutorials. Everything is in one place.

You can create this kind of a link page for your Instagram bio in 15 minutes without any technical skills. SendPulse provides an easy-to-use drag and drop landing page builder for free. You can create your page from scratch or choose a pre-designed template and edit it to your liking. Add subscription widgets, buttons, links, payment options and track your link page performance with the help of reports.

Below you can see how creating a landing page in SendPulse looks like. You need to drag the necessary elements from the left to your layout and design them on the right.

Follow this step-by-step guide to create a landing page for free.

3. Add a call-to-action button to your profile

Adding a CTA to your profile makes it easier for your potential clients to take the first step. They can order food, reserve a ticket, book a beauty appointment directly from your profile. To add a button, you need to choose a website you want to connect to your business profile. First, create an account with the necessary app to integrate, for example, Acuity Scheduling, Appointy, Booksy, Fresha, GoDaddy Social, TableREquest, etc.

To add a CTA button, click “Edit Profile,” then scroll down and select “Contact Options,” and click “Add an Action Button.” You’ll see the list of third-party apps, choose the necessary one. After that, enter the link of your account with this app or any link you want to redirect your customers to after clicking the action button and tap “Submit.” Congrats, now the action button is active.

Below you can see an action button of Burger King. After clicking it, a user can immediately make an order.

4. Add a link to your Instagram story

This is an awesome lead generation technique. Users can visit your website or any landing page you want right from your stories. You’ve definitely seen this feature used by big brands — “Swipe to view the collection” or “See more.” You won’t find this feature in your Instagram settings since it becomes available only after you get 10,000 subscribers and have a verified account. If you meet these requirements, follow the steps below.

Start your Instagram story.
Click the chain icon.
Add a call to action and insert the link.
Post your story.

Popular brand Zara actively uses this technique in their Instagram marketing. They add the link to their website and encourage users to view their new collection on their site.

5.

Incorporate hashtags

We’ve already mentioned hashtags when talking about Instagram bio. Create your branded hashtag and share it with your customers. Motivate clients to post photos of your products using your brand hashtag and give them a discount for the next purchase. This way, your potential clients can find these reviews by entering your hashtag or checking them right from your profile.

Check out an example below. Prospects can check out Levis Tagged to find more photos of their clothes.

6. Actively produce stories

Instagram stories are a great chance to show how your product works, share some fun behind-the-scenes, and introduce your team. Clients are always interested in who is behind their favorite brand. Show how you start your day, how your clothes are sewn, and even minor failures — people appreciate such openness and honesty.

To increase engagement via stories, you can create polls, quizzes, and ask your followers’ opinions. For example, you’re going to launch a new product line and doubt which material, fabric, or color to use. Ask your audience directly. This way, you’ll show that their opinion matters and you’ll be able to improve.

The wedding dresses store below does just that. They created a poll for customers to choose their favorite back of the dress. After, they can use this data to promote the dresses preferred by their clients.

7. Cooperate with authoritative influencers

Influencer marketing is an excellent technique to bring in lots of interested customers. Research and find out the most authoritative bloggers and influencers in your field. The audience of these people should match your buyer persona. If you sell vegan food, look for a devoted vegan. This person should have expertise in the field and a lot of followers. Offer them cooperation on mutually beneficial terms. You can make a significant discount or even provide your products for free for constant promotion.

Also, you can create a monthly giveaway together with an influencer. Give your product for free randomly to a person who follows you and fulfills your conditions. This will help you grow your subscriber base immensely in no time and increase engagement.

Now that you know so many techniques to generate leads on Instagram, don’t miss your chance to grow your audience!

Last Updated: 01.09.2022

“How to run an ad on Instagram to collect leads” - InnoKassa on vc.ru

Lead form is a format for advertising on Facebook and Instagram.

1177 views

This form allows users to leave requests directly on the social network without stopping scrolling through the news feed. You can not take the client to the site to collect applications and contacts. This gives you the opportunity to get quick cheap leads from social networks.

How the Lead Generation ad objective works:

1. The user sees an ad in the feed.

2. Click to open an already completed form.

3. Sends an application and agrees to the privacy policy.

4. Goes to your site, calls back or closes the window.

Lead forms for Facebook and Instagram can be configured in the same Ads Manager interface, the difference is only in the choice of placement.

Next, let's take a step-by-step look at how to create a lead form, launch an advertisement, and where to look for the received contacts. nine0003

Log in to Facebook Ads Manager and start creating a new campaign. In Campaign Goal, select Lead Generation. Then select the Facebook page that is linked to the desired Instagram profile. If you haven't already, agree to Facebook's Page Lead Ads terms.

Next, go to the ad group, set up the audience, display schedule and other conditions of the advertising campaign. In the "Types of placement" select only Instagram. Next, upload a photo or video and ad text. nine0003

The last item - creating a form to collect our applications.

Click on + New form.

Fill in the parameters in the opened window:

- Form type.

- Brief information.

- Questions.

- Privacy policy.

- Thank you screen.

In the Form Type section, there are two options:

Volume Boost - the form consists of two screens: information + data collection and a thank you screen. nine0003

Strengthening intention - the form consists of three screens: information + data collection, verification and confirmation of the left data, a thank you screen.

Intent amplification is used to increase the quality of leads. Suitable if you, for example, collect applications directly for the purchase of a product, and it is important for you to weed out erroneous form submissions as much as possible.

Select the type of our form and proceed to brief information. This is the welcome information that is shown before the contacts are collected. In the process of filling, you will see all the changes in the example form on the left. nine0003

Header

Here it is best to indicate your offer (the basis of a commercial offer, emphasizing the real value of a product or service for the audience) from an advertisement.

Image

Here we select the same image as in the advertisement, or upload another image. Then the pictures in the ad and the form will be different.

Layout

Text can be presented as a list or description (in Ads Manager terms, a paragraph of text is called a paragraph)

Go to Questions

This is where the data collection fields are configured. For both Instagram and Facebook, you can choose ready-made questions: contacts, user information, personal and work information. By default, columns are already added there, but if we click on "More options", we will see more field options.

In user settings, questions can be set:

Short answer.

The question is created manually and is not automatically filled in by Facebook. Used when you need to request non-standard information

Alternative question with answer options from a drop-down list.

Conditional. This creates a chain of questions in which the next question depends on the answer to the previous one. Suitable when you need to offer several products with different characteristics in one form.

Setting the visiting schedule. Here you can ask when and what time the client will arrive at the office or store.

Privacy Policy

Since personal data is collected in the lead form, you must provide a link to the company's privacy policy. This is a mandatory window and cannot be skipped. nine0003

Thank you screen

This is a required screen that confirms to the user that the form has been completed and submitted. Here you should emphasize the value of the offer and indicate when the manager will contact the client. Also, a button is placed here, by clicking on which, the leads will go to another place (for example, to a website or to a link to download the necessary information).

How to download collected leads?

You can download received leads:

in .CSV format (from Facebook business page or Ads Manager),

using CRM.

It is important to remember that only the administrators of the Facebook Page have the right to download the data. Users with other roles (such as advertisers or analysts) can only run lead form ads or view ad statistics.

– Leads and click download button

Attention! Leads can only be downloaded from Facebook for 90 days (from the moment the user submitted the data). So don't delay it.

How to download lead data using CRM

Leads from Facebook can be collected in CRM and set up alerts via Telegram or email.

To do this, on the Facebook business page, you need to:

- click on Tools for publishing,

- go to the Lead setup tab.

In this section, you can connect to your existing or new CRM system. nine0003

In summary, running Facebook and Instagram lead form ads is one of the easiest and cheapest ways to generate leads. It is enough to set up a lead form in Ads Manger to receive contacts of customers interested in your product.

Author: Maria Zubkova

How to choose the target audience on Instagram

Elena
Sergeeva, Targeted advertising specialist

Selecting a target audience on Instagram is an important stage on which the results of your promotion depend. The better and more accurately you work through this data, the more sales and attention you will get. If you don’t know who your target audience is yet, then it’s too early to move on to setting up targeted advertising on Instagram. First you need to pick it up, or at least make assumptions about who can become your ideal client or subscriber. How to do this, we will tell in the article. nine0003

Method 1: study current subscribers

If your page already has a small audience, you can conduct your own mini-research and study subscriber accounts.

For small numbers, the manual method is also suitable: go to accounts and analyze what interests your subscribers have, what is important to them, what unites them. This method will not work if subscribers were attracted by "gray" methods: through mass subscriptions or participation in a giveaway (a contest with prizes that one or more bloggers play). In this case, the selection will be irrelevant to the account. nine0003

For accounts with several thousand followers, the option of detailed audience analytics through internal Instagram statistics or third-party services is suitable.

Method 2: competitor analysis

This method can be successfully combined with the first one or used separately if your account has few followers yet.

Identify competitor accounts in your area and analyze the reactions and common features of the target audience: activity in comments, questions and objections, user accounts and their interests, subscriptions, marks. nine0003

The following ways to search for the target audience are located in the advertising account itself and are focused on working with targeted advertising on Instagram.

Method 3: Search for a target audience on Instagram by setting up an advertising campaign

You can select an audience for setting up targeted advertising both in the Instagram app and through Facebook Ads Manager.

In this article, we will take a closer look at the "Audiences" section in the Facebook advertising account. In addition to the basic characteristics of the target audience by age, gender, language, and geolocation, define detailed targeting parameters. nine0003

Suppose you want to show ads to entrepreneurs. In this case, you need to select interests from the topics of business and entrepreneurship. These can be either very broad interests with a large number of users:

Or, conversely, parameters that will narrow the audience:

Broad interests imply a large cut of the audience according to one common criterion. Such interests are in highly competitive topics and well-developed markets. Launching advertising to a wide audience is very costly and most often ineffective: it resembles firing a cannon at sparrows. And with a limited advertising budget, you run the risk of wasting money and not achieving your goals. nine0003

If you know what else your audience is interested in besides entrepreneurship, then you can better optimize your campaign at the setup stage. For example, your audience is still interested in yachting. Using the "Narrow Audience" button, you can add another criterion and get an audience at the intersection of these two interests:

Or, let's say you advertise themed jewelry for new parents. Then you can use a combination of broad interests with demographic characteristics. nine0003

The combination of different characteristics and interests makes it possible to create unique segments of the target audience. But we recommend:

Use no more than 1-4 detailed targeting options per ad group.
Do not confuse interests with demographics, job titles, or behavioral factors. To intersect them, it is better to use audience narrowing settings.

Method 4: Finding a Warm Audience

You can also work with your current audience on Instagram. This is possible:

for users of an Instagram account for a certain period of time,
for external site,
for Facebook business pages.

In the "Audiences" section in the advertising account, click "Create an audience", and then select "Custom audience":

In the window that opens, select a source for analysis and collection of the target audience.

Following the prompts of the system, you will create an audience segment based on the results of its interaction with your content or resource, for example, those who viewed the video in the account. Then you can set up ads for this segment and remind yourself. nine0003

We described the creation of custom audiences in more detail in the article.