How to get instagram followers that like your photos
How to get More Instagram Likes (& Why They Still Matter)
Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to indicator for many brands. It’s low cost for the viewer: a double tap is all that’s needed. And an Instagram Like gets wrapped into general engagement numbers.
Even as Instagram is in the testing stages of removing public Like counts from posts, the metric is here to stay as an internal measurement. Instagram Like removals have already been tested in several countries, including Australia and Canada, and as of this article’s publishing date, the test has been extended to the US as well. Right now, we don’t know what will ultimately happen with public Instagram Likes yet but importantly for brands and influencers, your analytics will still show the counts.
The below is a medley of tips that we’ve assembled to help increase your Instagram Like counts per post. We’ve skipped fundamentals like taking good photos and being consistent but it’s always a good idea to keep them in mind. These Instagram for business basics are the foundation for your strategy while these tips are the enhancers that can help you get the most out of your content.
9 ways to get more Likes on Instagram
1. Get inspired by other brands and industries
Where do you pull your inspiration from? If you’re only following your industry or your circle of friends, you won’t find fresh ideas. Instead, take time to research and find inspirational accounts to follow. Make this a combination of your industry, related industries and industries wildly outside your circle. Even if the customer base isn’t the same as yours, chances are that you’ll be able to find some inspiration in their posts’ strategy to extrapolate for your own.
View this post on Instagram
A post shared by Williams Sonoma (@williamssonoma)
Williams Sonoma uses illustrations to highlight some tips that otherwise might’ve been complicated with a photo.
It’s clear, easy-to-read and ties in with the holidays in a timely manner. So while this particular topic might not be relevant to your brand, you can easily see the takeaway of using an illustration to talk about a tough topic.
2. Run a Like-based contest
Some of the highest engaging content on Instagram are centered around sales and giveaways. People love to enter contests and the easier they are to enter, the more engagement you’ll receive.
To run a Like-based photo contest, you’ll need one of the entry requirements to be that they must like the post. Usually, the other two requirements will include following the account and tagging a friend or two. Liking a post for an entry is such a low barrier that you’ll be sure to receive quite a lot of engagement.
View this post on Instagram
A post shared by Leesa (@leesasleep)
In this example, Soma upped the contest ante by partnering up with another brand and multiple influencers in the health and wellness space.
The contest benefits all of them with brand exposure and they get the Instagram Like count boost, too.
3. Work on a hashtag strategy
One of the easiest ways to get noticed organically is to utilize hashtags to your brand’s benefit. That doesn’t mean spam tagging every post with #top, #amazing or #hair. It means being selective in your hashtags, both brand and industry. When you have a brand hashtag, it’s easier to find related content and influencers. Industry hashtags work to help you see what’s trending in your field and ensure you’re not missing out.
To find the best hashtags for you, start by reading up on hashtag strategies. You can also use analytics like Sprout’s Instagram report to see which hashtags received the most engagements. To go beyond the hashtags you’re using and discover more opportunity in your industry, you could use a social listening tool like Sprout’s to hone in on hashtags you may be missing from top posts in your niche.
View this post on Instagram
A post shared by Madewell (@madewell)
Madewell’s hashtag strategy on this post is pretty simple. It uses three brand hashtags: two of their own and one of the featured brand. It also added on a #collabs hashtag to put it into the rest of the collaboration posts out there. You’ll also notice that the hashtag in the caption is kept minimal: there’s only one. The remaining three hashtags are added as a comment to keep them from distracting from the caption.
4. Tag the right accounts
Give credit where credit is due. When relevant, tag on the post and in the caption those that you are working with. For example, if you have prominent products or people in your photo, tag them on the post. It takes little time and it gives credit to the makers. Oftentimes, these tags result in the brands liking your post and commenting on them.
View this post on Instagram
A post shared by CB2 (@cb2)
CB2 often reposts their customers’ photos or talk about who contributed to a space’s styling. In this particular post, they’ve tagged the designers, product and venue. For the company, tagging the designers and spaces that use their products enhances customer loyalty and acknowledges their work. It’s a win-win situation for everyone involved.
5. Ask to tag a friend
Ever seen an Instagram post that was so interesting that you immediately wanted to tell a friend? When this happens, you usually have a few options: copy the link and text it to them, send it via DM or tag them in a comment. If you have content that is interesting or funny, asking users to tag a friend is an easy step. They were likely already going to tag someone anyway so this is just the next step.
View this post on Instagram
A post shared by POPSUGAR Fitness (@popsugarfitness)
View this post on Instagram
A post shared by Girlboss® (@girlboss)
These two examples are different but they still produce the same results. One is informative while the other is plain silly. However, both directly ask followers to tag a friend. The result is plenty of likes and high engagement.
6. Tag your post’s location
Especially relevant to travel and retail brands, tagging a location ensures that your photo comes up when people are looking at a location. It’s easy enough to do and shouldn’t take more time out of your publishing time.
Many Instagram-savvy diners also use Instagram to research the best food and drink options at a restaurant. By opening up a tagged location, they can easily find photos of the meals they want to try out. If your content is good, the Instagram Likes will come in organically through the location tag.
View this post on Instagram
A post shared by Vogue Living (@vogueliving)
Vogue Living location tagged the city in this post. For those who want to visit or learn more about the place, they can explore all the posts in the location. It’s also possible that others will land on this post because they were looking at Puglia as a potential vacation spot. Those visitors are the ones who will add on to the likes.
7. Make your captions just as good as your photos
We all know already that excellent media is a key to creating a captive audience.
But what about the accompanying caption? Don’t gloss over that section as unnecessary or go on autopilot with your words. With the right tone and voice, your captions can be just as captivating as your photos.
Developing good captions a priority means creating an expectation with your audience. They’ll look forward to the next post’s captions and spend more time with your posts. Writing engaging captions is a skill that can be developed over time.
View this post on Instagram
A post shared by The New Yorker (@newyorkermag)
The New Yorker is known for its words and photos and their Instagram account doesn’t fail in this regard. With the right excerpt from a piece, the reader is drawn into the story and wants to learn more about the kid in the photo.
8. Go with a meme or trend
When used strategically, memes and trends in posts still drive engaging results.
There are whole meme accounts on Instagram dedicated to themes and topics. To incorporate this into your own account, you’ll need to first make sure you have the right audience for this. This means that they’re knowledgeable about pop culture and are on the internet often enough to recognize a meme when they see it. For some brands where this type of humor isn’t a fit, a meme could be more alienating than helpful, so make sure you’re tuned into your audience before going with something just because it’s trending or viral.
View this post on Instagram
A post shared by DFW International Airport (@dfwairport)
The DFW airport posted this meme in between photos of planes. It’s very specific to their account and is hilarious to those who understand the meme. It also has just the right amount of geek in it.
9. Mix up Instagram content types
With the introduction of Stories, Instagram’s content types expanded. Perhaps related, feed post engagement dropped at around the same time. However, engagement in general is just more spread out among the content types. The metric now includes video views, post likes and even Story replies.
What this means for you is that you should take advantage of the different types and cross promote them when you’re able to.
Trader Joe’s story did a single post on their newest feed post. It’s a common tactic to grab those who watch Stories more to drive them to the feed. If the user is interested, they’ll click through and like your post.
Drive more Instagram engagement
Feeling confident in your strategy to get more Likes? Keep on building your presence with these essential guides to marketing on Instagram:
- Get more authentic Instagram followers with these 10 tips
- How to promote your Instagram: 13 ways that actually work
- 9 Instagram post ideas to spice up your account
- How to regram on Instagram
- How to craft an impactful Instagram bio for business
How to organically increase your Instagram Likes
There are many ways to increase your Instagram posts’ Like count, even if the public metric might be hidden soon.
From adding a location tag to trying out a meme, having more Instagram Likes is just one small way to help your brand get more visible on platform.
To ensure that you’re maximizing your post’s potential, use Instagram’s native analytics to find a tailored time for you or use recommended times like the chart below as a starting point.
Armed with these Instagram Like-boosting tips in mind, you’ll be on the path to greater success in your Instagram engagement. Tweet us @SproutSocial to share what strategies have worked for you.
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Table of contents
How to Launch
Your Instagram Rating
Why is it important to have Instagram followers who like your pictures instead of just followers?
It’s great to have a lot of fans on Insta, but if you have a lot who never interact with your content, both IG’s algorithms and other people may think your pics aren’t very interesting.
For this reason, you may choose to buy followers that like your photos.
These are real, active users who will also go on to heart your photos. The increase in both followers and engagement tells the website’s algorithms that your content is popular, which helps get it in more users’ feeds. That then gives more people the opportunity to like it. Because the site is designed to promote content that already has a ton of fans and hearts, it’s difficult to grow an account if you don’t already have these things. That’s where we can help.
How does that work when you buy Instagram followers that like your photos, and who should do this?
This is an easy system to follow:
- First, you sign up for a one-time payment subscription (per month) for your chosen number of followers. You can select from several packages, or contact [email protected] if you want a custom package just for you.
- We send you this number of followers during the next few days within a week.
- These followers like new pictures and other posts until the end of the subscription period. Your fans will also like video posts and IGTV videos.
These quality likes appear organic because they come from your fans. Typically someone with 1000 fans will get around 400-500 hearts in a month. This is a very healthy ratio.
Buying followers who like your pictures is great for a variety of people, but especially for:
- influencers,
- bloggers,
- business owners or coaches,
- models,
- actors,
- artists,
- other performers or entertainers,
- singers and bands,
and anyone who wants to build a targeted, engaged audience.
What are the reasons to purchase followers that like your pictures?
There are many great reasons to buy followers that like pictures:
- The increase in popularity and credibility of your content tells IG to put your posts on higher positions in your followers’ feeds, increasing organic growth as well.
- A high CTR (click-through rate) will also make your posts seem more popular to Insta—and anyone looking at your account.
- Having a lot of highly engaged fans is more impressive to company representatives who want to hire an influencer than just having a lot of fans.
- This also betters your chances to get your content on IG’s Exploring page and reach more users.
- It also improves your stats and analytics.
- This can help fuel long-term growth in both fans and engagement.
Where To Buy Instagram followers that will like your photos and why is BuyTopLikes.com the best site for it?
Fans that will like your pictures improve your standing by increasing both the number of followers and the amount of interaction with posts. There are lots of advantages to buying this service from us:
- We offer really cheap prices on Insta friends.
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- Fast, easy delivery.
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- We have a dedicated customer support team to help if you encounter any issues.
- Our non drop guarantee means if you lose any of your new fans within 30 days, we’ll replace them for free, so you can grow without losing fans.
How to pay for true fans in a few easy steps?
Getting users to like your photos is simple and takes only a few minutes.
- First, go to BuyTopLikes.com, then Select how many fans will like your content.
- Next, you’ll be asked for your profile link for Instagram.
- We’ll also need your email to send you a confirmation. This is all the info we need—we never ask for anything sensitive, like your password.
- Then you’ll enter payment info. You can use any credit card backed by VISA, Mastercard, Discover, or American Express. We also accept Google or Apple Pay.
- After your payment is complete, you’ll get an email that confirms your order.
Is it safe to buy Instagram users that engage with your posts?
Yes, because we have only real and genuine fans.
IG is not opposed to users buying fans, but you may know some people who bought followers and got their account suspended. This is because IG hates bots, and if you have too many bot fans, they assume you’re paying for them. That’s a problem for Insta because bots clog up their site and cause nothing but problems, so they will delete or suspend you if you have too many fake followers. But the site doesn’t care if you pay real users, so BuyTopLikes.com is the safe solution. This way you can boost your account without losing its reputation or status—or the whole account.
FAQs
Is buying Instagram followers legal?
Yes, there are no laws against buying fans who also like your posts. It isn’t forbidden by Insta, either.
Can you get banned on Instagram for buying followers?
No, but you can get banned for having too many bot or fake fans. This is where some people run into problems. Usually those who do bought from a site that sells bot fans (although they probably won’t advertise this fact). But you won’t have to worry about this with BuyTopLikes, because we only have real users.
When you buy Instagram followers how long does it take?
It depends on the amount, but most people see their first new fans within ten minutes or so of email confirmation. Typically the rest of the order will be filled within 1-2 days, sometimes longer for bigger amounts. Your email confirmation will give you an estimated completion time.
What are the delivery terms?
BuyTopLikes guarantees your order will be delivered as described on our site, so if you order 100 fans to heart your content for a month, that’s what you should get. If for some reason you don’t receive your full order, please contact us at [email protected] and we’ll be happy to fix it for you.
Is buying fake Instagram friends possible at your website?
No, because all our users are real. We never employ fake or bot accounts.
Can you guarantee that your users won’t drop from my profile after the subscription period?
We have a 30-day guarantee on fans after the subscription period. If they drop in that time period they will be replaced. However, you should gain organic growth during the subscription period which may offset any losses later.
When you buy Instagram friends that engage with my pics do they unfollow?
They are guaranteed for 30 days after the subscription period ends. Then some may unfollow, usually in the neighborhood of 5-20%. However, the gains you made in organic growth will make up for much of this loss. Or, you can subscribe for longer periods to keep your fans around.
Does Instagram know when you buy friends?
Not as long as your friends are all real, like ours at BuyTopLikes.com. If you get too many fake fans, IG will assume those are paid and may punish your account. You can avoid this problem by only buy real users from BuyTopLikes.
Can people find out if I buy Instagram followers?
No, your order information is secure, and there’s no way for IG to tell if you only have real users following you. All our users are real, active accounts.
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19 Ways to Get More Followers on Instagram*
Regardless of whether you are on Instagram The product belongs to an organization recognized as extremist in the Russian Federation.
personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. We talk about 19 ways to get more followers on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
Of course, you can quickly increase subscribers by purchasing bots, but this will not work, because without a live audience you will not see an increase in reach and engagement, and it will not be difficult to “open” such a trick. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, which we talked about in an article about cheating on this social network. So keep up the more workable ways to grow your audience.
20% discount for the first two months in Amplifer with the promo code AMPLI20
Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant.
This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers. All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject.
Julia Petrova
ilovetasty food blogger on Instagram
2. Tailor the content to your target audience
Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts.
We also talked about how to get your first thousand followers on the main social networks
Once you get your first thousand followers, you can ask them what posts they would be interested in.
So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.
3. Create high-quality and interesting publications
InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. - about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist on the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips that will help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
There are many apps that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.
4. Use hashtags wisely
When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small.
This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
5. Communicate with subscribers
Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation.
largely depends on the interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get. In addition, it will help to hear the audience better, and social listening is very useful.
6. Use cross-promotion
Reach out to bloggers who run similar blogs and organize cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. The so-called "mutual PR" can be a good tactic to promote InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work.
Julia Petrova
ilovetasty food blogger on Instagram
7.
Follow competitors' followers Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest. But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.
I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more effective - apparently, the algorithms
Instagram The product belongs to an organization recognized as extremist in the Russian Federation.understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day).me a couple of times
InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation.limited the ability to publish posts for a week, suspecting that I used the service to buy subscribers. But for me, this method is still one of the most effective.Julia Petrova
ilovetasty food blogger on Instagram
8. Track relevant hashtags
Did you know that in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts. Feel free to comment on the latest posts with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation.
became more noticeable. It is laborious, but it can give good results.
9. Follow similar blogs
Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours. An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.
10. Post regularly
We talked about how algorithms work on major social networks, including Instagram*
It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement. It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground.
You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. largely due to regular publications.
11. Plan your posts ahead of time
You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.
Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most.
Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement. The first 7 days are free, without a bank card
12. Post at the right time
Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.
algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it.
In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. shifted by 16-18 hours on weekdays and at 12 and 18 hours on weekends.
However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]
13. Use activity chats
Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.
They gather several users who like and comment on each other's posts. A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. and increase the organic reach of posts.
The fact is that when you post a post, the algorithms InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all.
Try to find the activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the Russian Federation, VKontakte or Telegram.
But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.
14. Use hashtags in Stories
We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.
Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile. In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions.
15. Post videos and stream live
Making videos on social media is almost a must in 2020, as there is more and more content like this and users are spending more and more time watching it.
Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.
How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience.
16. Post for thematic accounts
In InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users. The only thing to do is to use their unique hashtags in the hope of getting noticed.
How to find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.
”, or about the topic of your blog. Surely you will find many such accounts.
17. Decide and Use a Consistent Visual Style
Whether you have a new profile or have been in the business for a long time, you need a consistent visual style for your posts to attract followers. You can choose a specific filter or set of effects for all photos so that they echo each other.
The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.
18. Create posts to tag friends
If you want your posts to be seen by friends of your followers, the "Tag a Friend" feature will help you. Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is.
19. Try advertising
Do you want more people to see your posts? Think about advertising.
In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.
To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽.
Anastasia Chernykh
content director at Amplifer
⌘⌘⌘
We hope our tips will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.
!
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Instagram[/su_tooltip] and other social networks" action="Try Amplifer" caption="7 days for free, no card needed"]Convenient and intuitive calendar, advanced editor, tips for the best time and built-in Canva editor to create impressive designs
First published on SocialToolkits.com
20 Ways to Get More Followers on Instagram - Plerdy
Instagram's dynamic change in trends allows businesses to find new ways to market. Let's take a look at what business and marketing trends are relevant in 2022:
- Online sales using store links.
- Humorous content and storytelling.
- More attention to story design.
- Using Instagram Reels to increase your reach.
- Cooperation with major bloggers.
- Influencer marketing: collaboration between brands.
How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out.
Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.
Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram.
Optimize your bio
150 characters - you need to fit the basic information about the brand into them. What you need to write in the biography, except for the name:
- Key words so that readers can see your account in the search.
- Direction: Describe clearly what your company does.
- Link to a website or store.
- Call to action, what the user needs to do: follow the link, subscribe, etc.
For example, Claudia Laroye, a writer and traveler, described her activities in her biography.
The user can easily find her account by key phrases in the search bar.
Find the best time to post on Instagram
Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.
Example below: Collected statistics show when subscribers are most active.
Regular posting
Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe.
Tailwind shared a study on how many posts to publish. They found that posting regularly can double the number of subscribers.
Find out how the Instagram algorithm works
Don't be afraid of Instagram algorithms - learn how to use them for your own purposes.
For example, switching to a timeline feed allows users to see more relevant posts.
Experiment with different types of content
Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.
Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different post types will let you see what content your audience responds to best.
Maintain a consistent content calendar
The posting schedule is essential so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.
For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content.
Based on this analysis, the optimal time for posting publications is determined and the target audience is studied.
Ask partners and brand advocates to publish your content
When promoting on Instagram, it is important not only to regularly update the information on your page, but also to collaborate with other brands.
For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users.
Avoid fake followers on Instagram
“Follower boost” – in the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.
Check out an example from Lush Cosmetics, who respond to subscribers' comments so they come back and repost.
Showcase your Instagram everywhere
Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.
So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks.
Post the content your subscribers want
You may have noticed that some types of posts are liked more by the audience and get more engagement and comments. How to achieve the best results? Use Instagram analytics and create trending content.
Sprout Social offers to use reports on the performance of your page to analyze what types of posts are more appropriate to create.
Use relevant hashtags to attract new users
One of the most affordable free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.
The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people.
Create a great Instagram grid
Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.
A great visual example is the work of photographer Nelson Mouëllic.
Bright photos and the correct arrangement attracts the attention of a large number of users.
Pin your best comments
Instagram allows you to pin comments under a post, they can be used for several purposes at once:
- To allow users to see the review written by the client.
- To add text that doesn't fit in a short post.
- To reinforce a call to action for readers.
Attract more attention and interact with users in the comments - people appreciate openness and sincerity.
Strive to be noticed
Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.
For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.
Follow relevant accounts
Follow accounts that might be interested in your content.
This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.
Follow photography and editing tips
The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses.
An excellent example of good product photography can be found in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.
What are the standard rules for a good photo:
- Less detail.
- Interesting, unusual perspectives.
- Use of funny shots.
- More realism and “life” in photos.
Follow these steps and you'll be able to take almost professional photos with a minimum of effort.
Allow third parties to curate your content
Delegate responsibilities to create better content.
One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.
This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content.
Use a consistent brand voice for a specific platform
To be competitive on Instagram, you need to be able to express your individuality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.
An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them.
Promote your Instagram
You need to promote your account in order to attract new followers.
