How to find your ideal customers on facebook

How to Find Your Target Audience on Facebook

Knowing how to find your target audience is key to succeeding not just in business, but also in whatever endeavor you pursue: music, painting, YouTubing, blogging, etc.

By target audience, I mean people who will most likely take a keen interest in what you have to offer.

Why is this important? Well, there are many reasons I will like to give – which we will get to shortly – but the most prominent is this: not everyone is your customer.

Not unless you’re ready to waste your limited time and resources trying to make them one.

Know this simple truth and you will know peace.

Thankfully, finding the right people who are interested in your business, blog, YouTube channel, etc. isn’t rocket science. Neither is it for people with Einstein-like IQ. Just about anybody can do it.

This is why we’ve put together this post: to help you find your target audience in your marketing endeavors.

Here are the key points we shall be discussing:

What Is a Target Audience?

So, I was perusing Facebook the other day (hey, all work and no play makes…. ) spying on my crushes, checking which of my friends just got married, and watching Tom and Jerry video clips.

Then I saw this ad from Google.

I was one of the few people that Google asked Facebook to show this ad to.

Why? The nature of my job naturally makes me a digital marketer.

I spend most of my time on digital marketing blogs trying to improve my knowledge and skills to reposition Adoric for better success.

Suffice to say that Google studied my browsing history and figured out that I will most likely be interested in a digital marketing course.

Now, you can rightly say that I am Google’s target audience. What an honor!

Okay, you are not Google and neither do you sell digital marketing courses. How do you then identify your target audience?

Technically speaking, a target audience is a select group of persons for who a marketing campaign is intended.

Here’s how Wikipedia puts it:

A target market is a select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to sell a product or service

Oftentimes, this “select group” is defined based on criteria such as:

Age
Geographical location
Interest
Browsing habits
Income bracket
Gender
Profession

The list is just endless.

Like in my case with Google, I have an interest in digital marketing.

Parameters for Defining Your Target Audience

Let me now make an illustration. Say you sell an Udemy course (Grrh! Not another course again) that teaches people how to code, and want to run a Facebook ad to promote it.

What set of people will you target? While there are no definite criteria for defining them, the following will suffice:

Millennials aged 18 – 30
People who have shown interest in topics like Javascript, Python, etc.
Males (they tend to take more interest in coding than females)
Young professionals
Computer science degree holders
People that have a laptop computer

To name but a few. This set of people will most likely fit into your buyer persona.

Wait…wait…wait! Buyer persona? Isn’t this supposed to be about target audiences? What is the deal with a buyer persona?

What Is Buyer Persona, and How is it Different from Target Audience?

Target audience, buyer persona…they all refer to any group of persons who you are looking to sell to, and will most likely be responsive to your marketing campaigns. But both terms aren’t really the same.

While the term target audience is used to define a broad subset of potential customers, buyer persona, however, is much more specific and narrower.

An illustration will definitely help.

Take the Udemy course example I outlined earlier. Your target audience can be something like this:

Persons living in California, aged 18-30, within the income bracket of $12,000 – $35,000, male.

You see, that’s fairly broad.

And for buyer persona, you can start with a fictional character. Say, Alexandra.

Alex lives in New York. Has bought a course before on Udemy. Also, she has a degree in computer science. Spends a lot of time watching tutorial videos on YouTube. Aged 25, married.

That’s a lot more specific and narrower, isn’t it? Well, that’s what a buyer persona is all about.

Source

Okay, the focus of this post isn’t about how a target audience differs from a buyer persona, but actually how to find them. So, let’s get back on track.

Why Is Finding Your Target Audience Important?

Source

Let me tell you a little story.

Earlier on in my digital marketing career, I used to have a travel blog. It was an affiliate website of some sort.

Problem was, I knew little about running travel blogs. And, as hilarious as it may sound, up until then, I had never really traveled much. I just wanted to make money 😅😆

After launch, I created a dozen blog posts or so, weaved affiliate links into them, and then published. Afterward, I went gaga with Facebook ads in the bid to get people to read my posts and click the links in them.

I promoted the ad to literally “everyone” living in the United States. Was told that is where the money is at.

Needless to say, every dime I spent on those ads went down the drain. I got no clicks, made no money, and my blog didn’t live past the 4th month.

Now, this is what happens when “everyone” is your target audience. You waste money, time, and human resources. More like digging your grave by yourself.

But when you are able to define your target market with precision, you will spend your limited resources efficiently. And see more meaningful results.

Other Benefits of Targeting the Right Audience

In addition to helping you avoid wasting your resources, knowing your audience has several other benefits. They are as follows:

Guide You When Creating a Product

So, you are looking to create and launch a new product into the market. What features should you build into it? Knowing who will use that product will help you answer that question.

Don’t guess, don’t assume. That can be very costly.

Creating a Personalized Experience for Your Customers

Personalizing your visitors’ browsing experience can help boost conversion and ultimately sales. But, you need to know them personally for that to work, hence the need to segment your audience.

Better Conversion and Sales

Ever wondered why Facebook always seems to read your mind? You open your feed, and boom, the sneaker you’ve always wanted to buy popups up on your news feed.

That’s because Facebook advertisers, having studied your browsing history, know that you are a potential customer. And that you will most likely convert. Needless to say, you are their target audience.

When you promote to the right audience, they will naturally convert.

Before Setting Out to Find Your Target Audience

Before setting out to find your target audience on Facebook, Google, Twitter, etc. (which I intend to show you later on), you need to at least know the kind of people that you are looking for.

And not only that, you have to bring something of value to them.

You know why?

The right audience + the wrong product/offer = waste of time

And you sure don’t want that.

With that said, here are some housekeepings you need to do before heading out to hunt for your potential audience.

Create Valuable Products/Offering

Why should people care about your product, content, video…or whatever you are offering? Let me put it in another context: what problem does your offering solve?

If you haven’t answered this question yet, you might be heading for the rocks.

What to do? Spend quality time creating product/content/offers people will find valuable; something that solves their problem, and you are halfway through to victory.

Seth Godin, one of the greatest marketers of the 21st century, once said:

“Don’t find customers for your products, find products for your customers”

Do you get the idea?

Let’s get practical a bit.

Say you blog about dogs and pets generally, and want to get as many eyeballs as possible to your blog website.

What kind of topics should you write on? Maybe an illustration can help you answer that question.

What do you think of these topics:

“Should I get a pet”
“Why I love dogs”

Boring and generic, isn’t it?

Now, what about this:

“10 places to buy quality pet food cheaply”
“How to treat your cat when she is down with fever”?

Valuable and insightful, right?

That’s exactly my point.

Oh, by the way, I don’t really know if cats suffer from fever. Just making an illustration, you know.

Let’s make progress, we still have a lot to cover.

Conduct Audience Research

Sometimes, until you ask, you may never really know who your ideal customers are and what they want.

When you fail to ask, you fall into the trap of making careless assumptions.

And like T.D jakes rightly observed

“Ignorance is brought by assumptions”

What to do? Get off your butt and conduct research on your audience.

Don’t be like some of the lazy bum marketers out there: 65% of them hardly ever research their audience.

With that out of the way, here are some creative strategies you can use to research your audience:

Conduct a Survey:

There are a couple of ways to go about this.

✅ You can use pop-up boxes on your website, like the one below. Thankfully, Adoric makes creating these survey popups easy.

✅ Twitter polls: want to talk to real people about real-life issues? There couldn’t be a better place than Twitter. With Twitter polls, you can get feedback from the very people you are looking to target.

Check Customer Reviews:

What are your customers/users/readers saying about you? This will help you know them better – or know if you’ve been selling to the wrong people all the while.

Don’t have so many people talking about you? Worse, none?

No problems. Just head over to Trustpilot and search for a business you believe their audience closely matches yours. Then look up what people are saying about them.

You will surely glean some meaningful insights.

Take for example this one from Amazon UK. If you noticed, one of their customers complimented them for offering “discounts on numerous items”.

That suggests that if you are in the retail space, offering your customers discounts and coupons will really help.

Competitor Research Won’t Hurt

Spying on your competitors can help you identify your ideal customers, too. This technique is particularly useful when you are looking to fill a gap in the market with your product.

What’s more, when you know who your competitors are targeting, you get to know who to target as well.

Need some suggestions to research your competitors? I will be glad to oblige.

✅Check who they are following and who follows them on Twitter. Perhaps, Instagram.

✅Use BuiltWith: Let’s say that you’re building a software similar to that of your competitor. Do you want to find the people actually using their software, and probably steal them? BuiltWith can help.

✅Check their Facebook Group: Does your competitor have a Facebook group? If they do, that’s where their target audience congregates.

How to Find Your Target Audience

Alright, with all the preambles taken care of, let’s get to the main gist of this post: techniques for finding the right people for your business.

Before going any further, it’s important I put this out: there’s no singular method to find your target audience. As a matter of fact, there are a zillion methods you could use.

However, I have cherry-picked the best 5. These are strategies I believe are easy to follow, and won’t leave holes in your pockets.

They are as follow

How to find your ideal audience on:

Facebook/Instagram
Google ads
Reddit
Quora

Buckle up.

How to Target the Right Audience on Facebook/Instagram

Isn’t Facebook old and outdated? C’mon, there are sexier, newer social sites like TikTok, Snapchat, etc.

Why spend your ad dollars on Facebook?

Well, Facebook might be old but it still pulls weight, particularly for marketers.

Little wonder why over 200 million businesses still use Facebook to connect with their customers.

With that said, let me show you how to reach your potential customers via Facebook ads. Emphasis on the “ad”. Organic marketing won’t be of any help here.

If you tried using organic marketing (posting to your Facebook page and people finding your post naturally) to reach them, you’d be wasting your time.

Before continuing, it’s important you have a fair idea of the people you are trying to reach. Age, occupation, interest, etc.

Don’t know this yet? Revisit this section – I earlier discussed it there.

Alright, where were we before we took a detour? Yes, yes…I was about to show you steps to targeting your audience on Facebook.

Let’s roll!

Step 1: Create a Facebook Page

Creating a Facebook page for your business, if you haven’t yet, is the very first thing you need to do.

Ok, you have a personal Facebook profile already. Why give a damn about creating a business page?

Well, the truth is, without a page, you can’t do business on Facebook. Period.

Fortunately, creating one is quite easy. I would have loved to show you how to, but that will take up a lot of real estates here.

So, let me point you to where you can learn how to do so.

Here’s a detailed tutorial from Facebook that I believe you will find really helpful.

Step 2: Create Your Ad

With your business page all set up, the next step now is to create your ad.

But hey, you need to know your objective before even attempting to do that. By this, I mean you need to have figured out what you are looking to achieve with your ad.

That’s a no-brainer, right?

And please don’t tell me you want to create an ad for the sole sake of it. Rather than waste that money, why not give it away to charity.

So, what could your objectives possibly be? Here are a couple of suggestions:

󠄃󠄌1. Drive traffic to your website

󠄃󠄌2. Let as many people as possible know about your business/product

󠄃󠄌3. Get people to make a purchase

󠄃󠄌4. Generate leads – that is, potential customers – for your business

󠄃󠄌5. Drive app installs

Etc.

So, where does your own interest fall?

Well, since the focus of this post is about audience targeting, I will also sublet this part to Facebook: it also has a detailed tutorial that explains this.

Step 3: Select Your Audience

Alright, this is the point things get interesting. This is where you get to tell Facebook the demographic of persons you want to target with your ad.

The next step now is to log into your ads manager account.

PS: You will need to be logged in to your Facebook account for that link to work

PPS: By now, you should have created the ad you are looking to promote.

This is what you will see upon clicking that link:

As you can see from above, you have 3 options for creating an audience: Custom, Lookalike, and Saved Audience.

For this tutorial, we will be going for the third option: Create a Saved Audience. Of course, you can experiment with any of the other two if you so desire.

So, go ahead and click the button. When you do, this interface will show up:

This is where things get interesting.

First set a name for the audience you are looking to create. It can be anything.

Don’t worry about the Custom Audience field since you’ve never created an audience before. I suppose.

Next, is to define your audience based on their geographical location. To do that, click the Browse tab like so:

After clicking, select the parameter you wish to use for your targeting: Countries or Regions.

It’s quite an intuitive process so I won’t go much into details.

After selecting your audience’s demographic location, the next step now is to refine your targeting a little more.

Note: Facebook allows you to select multiple locations at a time.

Step 4: Refine Your Audience Targeting

Let’s say you are looking to target people living in California, that audience is still too broad. You might want to narrow it down a little based on age, interest, gender, etc.

To do so, scroll down a little and select your preferred age range and gender.

You could even refine a bit more by selecting the language your target audience speaks.

Do you still wish to do some more fine-tuning? Let’s explore the Detailed Targeting option. This is where you get to define your audience based on their: Demographics, Interests, and Behavior.

I think it’s best you explore this part by yourself. Feel free to do so to your heart content.

Once you are done, click the Create Saved Audience button. And you are done.

You can then use this audience in your Facebook and Instagram marketing campaigns.

How to Find Your Target Audience via Google Ads

Okay, maybe Facebook is not your thing. Perhaps you’ve spent a ton of ad dollars on it and never seen any sales come from it.

If that’s the case, Google might be a better alternative. The coolest part: you can also precisely target your audience via Google ads, just as you would with Facebook.

Let me now take you through the steps for finding the right people with Google ads.

Step 1: Create Your Ad Campaign

Creating an ad is a pretty straightforward process. First, log into your Google ad account. Once logged in, follow the steps outlined by Google to create your ad campaign.

With your ad campaign all set up, it’s now time to tell Google the demographic of people that you are looking to target.

Step 2: Define Your Target Audience

From your ad dashboard, click the Audiences tab

When you do, Google will bring up the audience targeting interface. Click the Browse tab and play around with the targeting options until you find what you are looking for.

Once you’ve defined your audience, you can then go ahead and publish your ad campaign.

And that’s it!

Free Audience Research Options

What if you don’t have the budget for Facebook or Google ads? Does it mean you are doomed for failure already? Certainly not!

Thankfully, there are a couple of free market research tools that you can explore. They work, only that you might have to invest some time into them.

Alright, let’s get started.

Reddit prides itself as the front page of the internet. And for a good reason: it is home to over 430 million monthly users.

That’s huge! A clear indication that you will most likely find your audience there.

But how do you use Reddit to find your ideal audience? Well, the truth is, there is no particular way to go about that. However, I would like to show you one by making an illustration.

Say you want to write a blog post about SEO, and would like to know what your ideal readership will want to see in that post.

Simply head over to Reddit, and in the search bar type “SEO”. Once you do, you will see a list of suggested subreddits on SEO you can join.

Find one that suits you and join. Doing so will give you an opportunity to participate in group discussions. And when you do, you will get to understand what your target audience are looking for.

Alternatively, you can go through posts made by Reddit users to know what they really want.

You will surely glean some meaningful insights

P.S: You can also run paid ads on Reddit if you so please, just as you would on Facebook and Google.

Quora

What better way to get into the mind of your targeted audience than by listening to the questions they ask? It’s by doing so that you get to figure out what they really want.

This is where Quora comes in handy. It’s a question-and-answer site that is as equally popular as Reddit.

Let’s use the SEO illustration again.

Head over to Quora, search for that topic and you will see questions users are asking regarding it.

It’s now up to you to do whatever you want with the insights you got.

Did I forget to mention that Quora has quite a number of active monthly users? 300 million to be precise.

Audience Segmentation

So far, we’ve only discussed outbound strategies for identifying and targeting your audience. By outbound, I mean spending money and time going to search them out.

But what if they came to you rather than you going to look for them?

Or, let me say it another way. What if your potential audience are coming from your website and not through Facebook, Google ads, or Reddit?

Wouldn’t that be nice? Of course, it would.

Unfortunately, not everyone coming to your website will fall into your definition of “ideal audience”. How then do you sift through that traffic to get to the right set of people?

Simply via audience segmentation.

As the name suggests, audience segmentation involves grouping visitors to your website into segments based on parameters like geo-location, age, language spoken, device type, etc.

Okay, you get it. But what’s the deal? I mean, why should you bother about segmenting your audience?

For one thing, segmenting your audience gives you a chance to personalize their experience.

Take for example you want to run a Halloween promo campaign on your website. The best segment of audience to target would be those coming from the U. S where Halloween is popular.

Secondly, segmenting your audience allows you to fine-tune your marketing message in a way that resonates well with them. This means better engagement, and thus, more sales for you.

Segment Your Audience with Adoric

Now that we’ve dealt with the “why” of audience segmentation, let’s now look at the “how”. How exactly do you go about segmenting your website traffic? Simple. With Adoric!

Adoric makes segmenting your audience easy peasy, lemon squeezy. And you can do so right from our drag-and-drop design editor by simply clicking the Audience tab.

You are at liberty to group your website visitors based on parameters such as type (new or returning), traffic source (how they found your website), browser type, geo-location, etc.

The coolest part, Adoric’s targeting feature is free. This means you can seamlessly segment your website traffic without making any upfront financial commitment.

We’ve got a detailed tutorial that explains how audience segmentation works. So, feel free to always check it out.

Conclusion

Finding the right people for your business, blog, or product is very important. It will save you from wasting your time and money marketing to people who will never take interest in your offering.

It’s my hope that you’ve learned a thing or two about finding them in this post. If you have questions, feel free to reach out to us here at Adoric.

Try Adoric for Free

How to find your ideal client on Facebook

It is crucial for any business to know who your ideal client is. It’s always the starting point for any marketing strategy. If you don’t know who to aim your content at, you’re just posting …and you could be hearing crickets.

Whenever you see a business advertising something, you never see the statement, “This is aimed at everyone.” This is where a lot of businesses can fall down.

By aiming at everyone with a generic offer, it doesn’t naturally capture the attention of anyone in particular. Some businesses will argue that their products are aimed at everyone – for example, a card business. And whilst that might be true, a card business can still niche down. Just look at the very well-known online big companies – they have a website with distinct categories and when they advertise, they pick on a particular client to target. Valentine’s Day is coming up and so you’ll see adverts aimed at couples, husbands, wives, girlfriends, boyfriends, partners etc. So, even if you do have a business that could potentially encompass everyone, you can focus your efforts on particular events during the year…after Valentine’s Day, it will be Mother’s Day and Easter. There is always something to focus on. And if there isn’t an event coming up, you can focus on birthdays, anniversaries, weddings – the list is endless.

For this kind of business, you will have a range of ideal clients.

Where do you start?

This is a question I get asked a lot. If you target the right people, they will feel like you ‘get them’ and so what you have to offer becomes very appealing.

Your current customers

The first place to start is to look at your current customers. Who buys from you and why? Take some time to look at who they are – what age are they? What gender? What do they do for a living? Where do they live? What interests do they have?

This is going to be easier for some businesses to pinpoint than others. For example, if you sell children’s books, your customers are likely to be Mums, Dads, Grandparents, and maybe Aunties and Uncles. But if you think a little wider, you could also target schools and nurseries, children’s birthdays, and Christmas. There are stories about about everything, from tooth fairy to camping…and not just stories. There are also educational books, which gives a whole new raft of clients.

Look at your customers’ habits

This is a little harder. You need to dig a bit deeper. What do they like – what kind of things do they google? Do they prefer Android or Apple? Do they hang out on Facebook or on Instagram? What hobbies and interests do they have? For example, your target market might be Mums. A Mum obviously has children, but she will have other interests – she might love Zumba or Yoga; she might like skydiving or love white knuckle rides at the funfair! She might be really interested in a healthy lifestyle – she might not. She might be Vegan; she might love animals – she might be allergic to animals! So, even though you think you are targeting Mums, you could have the potential to target so many other areas too. And it’s up to you to decide on your niche.

Look at your customers’ goals

Knowing what your customers aspire to can help you with ideas for your content. You might be a wedding planner, but you will know that your customer is not only interested in planning her actual wedding; she also wants to have her hair/make-up/nails done. She wants to have lovely flowers, and evening do with music.

It’s good to be able to see the bigger picture. And if you have contacts with the various other businesses you know she’ll want, that can be part of your service to find the right things for her. That gives you much more scope to advertise your service.

Solve a problem

Does your product or service solve a problem? If you can identify some kind of challenge that your potential customers face – and can give them the solution, you’re onto a winner.

How do you customers decide to buy?

There are different types of buyers. There’s the person who totally buys on impulse; sees it, wants it, buys it. This isn’t always a bad thing – it might be that you offer exactly what that person is looking for at that moment in time – or your product might be something that triggers a memory – ‘my best friend would love that’ and buy.

Then there’s the buyer who likes to do some research, look at the benefits and features of a product, does price comparisons and looks at all the reviews.

If you have customers who will buy on impulse, make sure that your shop or website is easy to use, and they can order and pay easily and quickly.

If your customers like to take their time, ensure your website is up to date, has relevant reviews in a prominent place…and that your product descriptions are spot on.

Who would you like to be your customer?

This sounds like a weird thing to say – surely it’s anyone who wants your products or services? If you’re a service business, you’re sure to have had the odd difficult customer and wouldn’t necessarily want that again, so it is a consideration.

You might prefer to work with Mums, for example, or with people who are like-minded. Again, this is a useful consideration to make when thinking about your ideal client.

Your customers are on Facebook – what next?

OK, so you now know what your ideal customer looks like. Build up a couple of client personas and keep them somewhere to help remind you when you make your content. I talk about this in a previous blog post.

What’s next?

You know your customers are primarily on Facebook.

How do you get to them?

As well as setting up a business Facebook page, so you can keep it separate to your personal stuff, Facebook Groups are THE BEST PLACE to find your ideal customers.

There are Facebook groups for absolutely anything you can think of. Once you know who your ideal customer is – what they like to do – what they are interested in – you can join groups where you know they’ll be. On your Facebook homepage, there is a search box top left of the page. You can search for anything. If you know what your customers like, you can search for them. For example, you could type ‘Groups joined by people who like XXXXXX’

If you go to your personal page and click on Groups – then click on ‘discover,’ Facebook will show you groups that your friends belong to.

Always read the rules of a group before you join. You don’t want to join a group where people just share promotional content all the time. You want groups that are supportive of each other, have conversations, maybe themed days, and who have engaging posts that you can join in with. This is the way to build engagement on your page, as you will be able to put a link to your Facebook page, whilst supporting and talking to other like-minded people.

Facebook groups are a great way to make friends, make connections, ask for and give advice, and to offer your expertise. People will notice you and your business if your name pops up a few times a week, especially if you take the time to engage and have conversations on posts. After all, it’s not called social media for nothing!

I would advise being on no more than 3-5 of these groups as you need to get involved and it can be time consuming, so it’s better to be very well known on a couple of groups, than posting and engaging randomly every month or two on lots of groups.

Start your own group

You really need to think before you start your own group as it is also something that takes up a lot of time. But it also means you have your own group of people who like what you do and have similar things in common. And it gives you valuable insights into your target audience.

Insights

When you have a Facebook business page, you get access to your insights. This gives you lots of valuable information, such as what kind of posts your audience finds most interesting.

When you log into your insights, you’ll automatically see figures from the last seven days, but you can look at the last 28 days.

When you scroll down, you’ll see post insights on your most recent posts. It will tell you what kind of post it is; whether it’s a straightforward post or video for example. It will tell you your reach, and the engagement that post has had, be it comments or likes.

The last section gives you insights into your competitors. Facebook can recommend pages for you to watch here, but you can also add pages, so you can tract a particular competitor’s performance if you want to.

When you are on your insights page, you will also see a list of options on the left-hand side, and you can click on any of these categories. For example, if you click on ‘likes,’ it will show you a tracker of your likes and you can track the last 28 days to see how and when your figures grew. If you click on followers, you can track your followers in the same way and see how many unfollow you too. It’s definitely worth spending a bit of time having a play with your insights to better understand what’s happening on your page. I try and check mine once a week and I’ve found it invaluable for knowing what kind of posts my followers like and find useful.

I hope that this blog post has given you some ideas to help you find your ideal clients on Facebook, and also how to understand them and what they want from you.

Please follow my blog for more posts on marketing your business. And, as always, feel free to get in touch if you have any questions.

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How to find a hot client on Facebook in 10 minutes: a step-by-step guide

This method of finding clients is suitable for beginners in the helping professions who want to work with clients in parallel with their main job or completely independently provide themselves with orders without investment. That is, psychologists, coaches, marketers, teachers, consultants, designers, copywriters and all those who provide services online - which means that it is not tied to the location of the client.

Let's take a look at the example of a psychologist who specializes in parent-child relationships.

Step 1

You must have a personal Facebook page. It is desirable that it be filled out - with a photo on the profile picture, indicating the regalia, who you are, what you are talking about, and links to your other online resources.

It also works great for an expert when you see interest in your professional activity and some activity of the audience under the posts on your personal page. This is highly desirable social proof that the expert is “in the know” and in demand.

The presence of the Internet and the ability to access the social network - by default.

Step 2

Consider who will recommend you.

Option 1. “No one, myself”

Looking ahead a bit, I’ll say that in this case you need to act extremely delicately, and under posts where you offer yourself, you shouldn’t write “I’m a great psychologist, 20 years of experience” , “yes, you are looking for me”, “I will help you”.

Better this way (addressing by name): “a familiar situation, I usually solve it like this…”, “I understand your pain, a similar problem was recently fixed” or “offered a solution in a private message” (do not forget to write in private messages and add a friend request to a potential customer).

A potential client does not expect your regalia in the comments, but will pay attention to a specialist who understands, sympathizes and has experience in successfully solving such problems.

Option 2

Arrange with a friend, assistant, colleague or client to ask for a recommendation shortly.

Option 3

Create an additional Facebook page with any name - this will be your virtual friend/assistant/colleague/client.

But if you choose this path, you must be as honest with yourself as possible.

If there are real cases and results, you can refer to them. If not, you should not invent non-existent successes, because in the digital age the truth is easily revealed, and you have one reputation for life.

Step 3

It is necessary to understand what exactly the potential client writes on Facebook so that we can consider him "hot".

We put ourselves in the place of the client: what would we ask the audience if we were looking for a specialist?

It is logical that in our example it will be “advise a psychologist”, “need a psychologist”, “I am looking for a psychologist”, “tell me a psychologist for a child” (from broader requests to narrower ones).

Step 4

It is more convenient to search from the desktop version of Facebook, as there is a clearer filter by publication date (year and month, while in the mobile version you can select only the year).

Go to the main page, fill in the query in the search field.

As soon as you typed in the query and hit enter, a menu will appear on the left to filter the search results. We are interested in the date - we set the current month / year.

We see requests, most of them are in different groups. Scroll through and select queries on our topics.

Step 5

There are two options for how to act on your behalf.

Version 1

Click on the publication itself (not on the name or group).
If you are not a member of this group, then you do not have the opportunity to comment. Accordingly, you can send a request to add to the group, wait for the administrators to confirm it, then find the publication and comment on it.

Since admins don't add instantly, write down in a notebook which group you need to find which post as soon as you receive a notification about joining the group.

Version 2

Follow the link and make a screenshot of the post-request.
Send a friend request to the potential client who posted the post (he will see a request notification - this is an additional touch, and when he accepts the request, he will immediately see your message in the messenger) and write to him in private messages, addressing by name, something like this: “Tatyana, good afternoon! I saw your post (attach the screenshot of the post). Can you elaborate on what kind of help you need? I specialize in children, probably I will help myself or recommend one of my colleagues.
Then you get an answer and build a dialogue.

Actions on behalf of a real friend/assistant/colleague/client

Send him a link to the publication (to do this, click on the "Share" button in the lower right corner and send the post in a private message) and ask him to recommend you in the comments to the post.

Alternatively, suggest to your referrer what you think is the most appropriate comment text.

For example, such a plan: “I went through dozens of psychologists, but Valentina Petrova personally helped our family! A thin, delicate and very deep professional, she sorted out my relationship with my son in just 5 sessions (and very affordable). Now we live soul to soul! I recommend it from the bottom of my heart!"

In this case, the recommender must put the name of the recommended psychologist (you) with a clickable link (for this, the psychologist must be friends with the recommender, or, if the psychologist has a business page, must be subscribed to it).

It is important to remember that the recommender will also need to be added to the group in order to perform these actions.

As soon as you are mentioned, you will receive a notification about this, you can thank the recommender in the comment and start a dialogue in a personal message with a potential client.

From a third-party recommendation, a specialist receives a credit of trust from a potential client - and the dialogue builds up easily (the main thing is that it should be about the client, not about you).

Independent actions on behalf of and from the page of a friend / assistant / colleague / client - choose any option above: recommend yourself in comments and / or private messages.

If a potential client is interested in the person of an expert, he, as a rule, goes to his page and, depending on what he sees, participates in the dialogue or not (we discussed this with you in Step 1).

If the dialogue started, then everything is in your hands. Competent communication gives up to 100% conversion into orders (it's possible).

After following the instructions several times, you will see that the search for a potential client takes no more than 10 minutes. Next is the issue of communication and agreements on the conditions and the start of work (usually within a day).

How to reach the maximum

Tidy up your personal Facebook page and reflect your interest in your professional activities.
Define a referrer (one or more) who will tag you in hot topics.
Formulate and write down keywords for search queries.
Sit at your computer and start searching from broader queries to narrower ones.
Get direct recommendations from your request posts and quickly respond to them by building communication with potential customers.

This technology will help you get a real "hot" client for one or several consultations, or maybe for months and years, without investment and in a very short time. Good luck!

Cover photo: Shutterstock / PK Studio

Create your ideal buyer persona with Facebook Insights

Want to know how to create your ideal buyer persona? Looking for free tools to do this?

Facebook offers several useful tools to help your business conduct detailed audience research.

In this article, you'll learn how to use Facebook Insights to create your ideal customer profile quickly and easily, and for free.

What is the profile of an ideal customer?

If you were a car dealer, what would your ideal customer be?

People of all ages buy cars, but there is one specific audience that is guaranteed to buy a car and that is teenagers who have just gotten their driver's license. A successful car salesman will do some research before targeting these teenagers and will probably find that many of them cannot afford to buy a car. In this way, the smart salesman will understand that he needs to turn his attention to their parents.

And this is where the portrait of the ideal buyer will help us a lot. By creating such a profile for your business, you will help you identify your ideal customer type, which will enable you to create effective content to sell your products, instead of blindly creating blog posts and video materials, hoping that someone is will buy.

Your ideal customer profile is a detailed profile that includes specific data about the customers who are most likely to buy your product.

Creating such a portrait of an ideal customer is like creating a profile on Facebook. When you create a buyer profile, you include every little detail about your best buyer: their location, age, gender, job, company they work for, wealth status, interests, shopping habits, etc.

Each such portrait must include the following sections:

Personal information such as work, family, age, income and gender.

What they want as well as their goals, the challenges they face and what you can do to provide solutions.

Why do they buy your products? Make a list of reasons why they will buy your products, what problems it will solve, and what is holding them back from buying.

The best way to reach them. This should describe the most convenient way to make yourself known to this client and how you would describe your solution.

You probably want to know how you can find such details to create a portrait of an ideal buyer? Don't worry, Facebook has already done the job for you.

By creating a profile on Facebook, people are already sharing some of that information with the world. Through its advertising platform, Facebook gives all types of entrepreneurs access to their users' information, which you can use to effectively target your audience in advertising campaigns.

Before you begin, make sure you are using Facebook Audience Insights. Facebook Page Insights will only offer limited information regarding each page. Of course you need to get more.

To access Audience Insights, log into your Facebook account and go to Ads Manager, open the overview panel on the left side and find the link to Insights in the dropdown menu.

From here you can create a custom audience and see all kinds of detailed information about your audience. You can even segment your data using many different filters. For example, to find parents with children between the ages of 13 and 18. This is the ideal audience for a car dealer who needs to advertise.

So to start, how do we create a portrait of an ideal client?

Step 1: Create a Custom Audience

Since it's easier to use Facebook Audience Insights to identify and create an audience, you shouldn't rely on it alone to define your ideal customer details.

The best approach here is to create a custom audience using an email list. Your mailing list is made up of people who have already shown interest in your products, so it's much more effective for finding the characteristics of your ideal customer.

You can easily download your mailing list as a CSV file and upload it to Facebook. Next, the social network will scan these addresses for profiles on them to create a custom audience. Facebook recommends using a mailing list or at least a mailing list segment with at least a thousand addresses to create the most accurate list.

Go to your Ads Manager and then go to the Audiences page. From here, click on Create Audience and then select Custom Audience.

Next select Customer File to upload your CSV file.

Please note that it may take you up to 72 hours before audience insights are available for your work.

Step 2: Analyze and Notice Audience Characteristics

Now that you have a custom audience built from your existing leads and customers, you can start analyzing your audience to learn as much as you can about it.

Go to the Audience Insights page in Ads Manager. Click on the Custom Audience section on the left and select only the audience you created. This will show you the demographics of your audience.

You can use filters to narrow your audience by country, age, relationship status, financial status, job, education, and more. Notice the interests and habits of your ideal clients.

Next, change the tab to find out about location, income, and what devices they use to surf the net.

But more importantly, you can find what types of products they are most interested in.

Step 3. Create a portrait of the ideal customer

Once you have identified key data regarding your customers, you can start creating a profile to organize all the information in one place.

Depending on the industry and type of business, you will need to create a unique portrait of your ideal buyer to highlight the necessary details of your clientele for ease of use.

You can sketch a portrait of your ideal buyer on your knee or you can use the pre-made template to see how it's done. There are even online services for this, such as Xtensio's free User Persona Creator, which will help you quickly do all these profiling operations.