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How to find micro influencers on instagram


How to Find Micro-Influencers: A Step-by-Step Guide

Wondering how to find micro-influencers that are the right fit for your campaign?

We understand your dilemma.

The influencer market size is massive and growing exponentially!

Per Statista, it’s been steadily increasing since 2016.

In 2021, the influencer marketing market size was worth $13.8 billion compared to $9.7 billion in 2020. That’s quite a jump!

Image via Statista

The reason for this market growth is that there are consistently new micro-influencers entering the market. Luckily, almost all of them are looking to collaborate with brands!

These micro-influencers have the numbers you need to create brand awareness, attract more customers, and direct traffic to your website.

But just numbers aren’t enough.

You want to find micro-influencers who have the content, tone, and values to match your business.

The right micro-influencer will not only attract customers; they’ll help you develop an authentic relationship with them over time.

So how do you find the right micro-influencers?

Let’s find out.

Table of Contents

5 Steps for Finding Micro-Influencers

Here are the steps you want to take to find micro-influencers who will be a fit for your marketing campaign:

Step 1: Set Your Influencer Marketing Goals

Micro-influencers can help you build awareness, boost trust, drive engagement, create content, and increase sales.

But each micro-influencer will be more effective in delivering one goal than another… it all depends on the type of content that they create and their connection with their audience.

For this reason, your journey to find micro-influencers for your business should begin by setting your goals.

This ensures that the micro-influencers you pick align with your campaign objectives.

Here’s what we mean:

Brand Awareness

If your goal is to create brand awareness, an influencer’s reach will be a deciding factor. The greater the reach and size of the influencer’s audience, the higher your brand’s exposure to new audiences will be.

Lead Generation and Brand Trust

If you’re looking to increase trust in your business, find micro-influencers who share your brand values. If they already love your products and services, that’s an added bonus!

Any promotion of your brand by these influencers will therefore be more authentic. The audience will pick up on this authenticity, and they will approach your business with the same level of trust as they have in the influencer.

Sales Generation

If your goal is to grow your customer list and drive sales, find micro-influencers who have the ability to create content that inspires their audience to take action.

Their content should be engaging, and their audience should trust them deeply. When this happens, they’ll be more likely to heed the influencer’s recommendations about trying your products, thus boosting your sales.

Step 2: Create a Picture of Your Ideal Micro-influencers

You want to have a clear profile of your ideal micro-influencer before starting your search.

What qualities should they have? What are their minimum social metrics?

Here are some important features to look for:

Personality

You want to find micro-influencers who have common interests with your brand.

Does the vibe of their content match with your brand voice? If it doesn’t, the partnership will appear inauthentic to the influencer’s audience.

An influencer who doesn’t conform to many norms, for instance, will be a good choice for a brand in the fashion industry that sells bold, unique styles because their audience is accustomed to, and enjoys, that type of vibe.

Niche

Which niches should your ideal micro-influencers be focused on? We have a few tips.

Tip 1: Go for influencers in niches that are directly tied to your products or industry already. A fitness influencer, for example, would be great for promoting an energy drink or sports apparel.

Tip 2: Choose influencers who have a similar audience to your brand. For instance, a nutrition and wellness influencer could be great for promoting a new organic snack brand. Both the brand’s and the influencer’s audiences are both health-conscious.

Tip 3: Choose influencers who share your special attributes. For example, if you sell eco-friendly makeup products, a lifestyle influencer who wears makeup and is also vocal about environmental protection will make a great choice.

Content Creativity

Remember, the influencer will be creating content that represents your brand. For this reason, it’s important to look for influencers who create high-quality content that fits your brand image.

The right influencers will have content that’s respectful, clear, well-composed, and creative … aka “scroll stopping”. Does their content stand out from all the noise on social media and stop you in your tracks?

Good Communication

Find micro-influencers who communicate promptly. Good communication makes it easy to execute your influencer campaigns well and is an indication that the influencer has the qualities to be an effective, long-term partner.

If the influencer takes too long to address your questions and inquiries, this may be a sign that they’re slow communicators or their interest in the partnership is low.

And that’s OK! Luckily, there’s millions of influencers out there for you to choose from.

Step 3: Find Micro-Influencers for Your Campaign

Now that you know the kind of influencers you want to target, the next step is to locate them.

Let’s take a look at the different ways you can find influencers.

Carry Out a Hashtag Search on Social Media

Hashtags (#) and keywords are a great way to find trending content related to your industry.

They’re also great tools for finding micro-influencers on social media platforms like Instagram, TikTok, and Facebook.

This is because any influencer who is keen on growing their brand uses hashtags.

Searching #mensfashion, for instance, will help you find micro-influencers like Adam Gonon.

Image via Instagram

Remember, you can narrow down your search by looking for hashtags related to special aspects of your business, too.

For example, if you’re in the makeup industry, you can use hashtags like #crueltyfreemakeup, #sensitiveskincare, and #darkskincare.

Search for Relevant Bloggers

You can also find micro-influencers who have niche blogs that are popular among your target market.

Like we did with hashtags, be specific with your search terms in search engines to find them.

For instance, if you’re selling plant-based supplements, search “vegan nutrition blogs” or “plant-based nutrition blogs”, which will bring up relevant search results.

Image via Google

Find Micro-Influencers Who are Already Mentioning Your Products

Though it might go without saying, micro-influencers who have already shown interest in your brand are likely to be willing to collaborate with you on sponsored content.

You can use tools like Mention to monitor your brand and product mentions. From there, you’ll be able to discover relevant micro-influencers that already use your products and who will be a natural fit for a partnership.

Image via Mention

Use a Software Platform

There are plenty of influencer search software tools and platforms out there to help you find influencers.

These range from free to fairly expensive ($10,000) monthly subscriptions.

If your brand is just getting started, you can find an effective search tool for $250 to $500 per month, but you typically get what you pay for.

A downside of many of these influencer search tools is that if your influencer requirements are very specific, the tools may return zero results.

But they tend to be effective for general searches such as the size of the audience, engagement rate, platform, and niche.

Work with an Agency

This is probably the easiest way to find micro-influencers quickly and effectively.

An influencer marketing agency like Get Hyped can help you find and recruit the right micro-influencers for your campaign to help you reach your goals.

A great influencer marketing agency will work with you as an extension of your brand. They’ll work with you from start to finish, helping you with everything from goal setting and strategy to legal agreements and whitelisting.

Step 4: Qualify Your Prospective Influencers

Remember the goals you set in step one?

Well, this is finally the stage where you ensure the micro-influencer you work with helps you reach those goals.

The idea is to filter your list of potential influencers to find the best ones.

Here’s the process:

Check Their Content

Your influencer campaign will involve content creation. Find micro-influencers whose content style matches your campaign requirements.

If you want videos in your campaign, choose a micro-influencer who has perfected this style. Look for micro-influencers on platforms like TikTok and YouTube if this is what you want.

Weed Out Any Fake Micro-Influencers

Some influencers buy fake followers, pay for engagements, and participate in other shady practices. In fact, about 34% of Instagram influencers in the US are impacted by fraud. This percentage only increases with the size of the influencer’s following.

Image via HypeAuditor

The good news is that it’s easy to detect these fake influencers. Here are some indicators that a micro-influencer might not be for real:

  • Their content quality is poor, but their follower base is huge.
  • Their level of engagement does not match their number of followers. Look for things like a high number of likes and a low number of comments relative to the size of their following.
  • The number of accounts that follow the micro-influencer is much less than the number of accounts they follow. Such micro-influencers could be using the ‘follow-for-follow’ tactic.
  • Most, or many, of the people following the micro-influencer have no profile photos, little or no content, or strange usernames. This indicates that they have purchased bot followers.
  • Many of the comments left on the micro-influencer’s content are repetitive or generic (emojis).
Check their Reach and Engagement

Consider the reach of the micro-influencer. Their audience should be large enough to reach prospective customers.

At the same time, you want to work with micro-influencers who have an engaged audience.

A high level of engagement provides some assurance that the audience engages with the micro-influencer’s content.

For example, in general, you want to look for 3%+ engagement rates on Instagram and 5%+ engagement rates on TikTok, and that will vary with your niche and campaign goals.

Step 5: Connect with the Best Fits

It’s now time to reach out to those potential micro-influencers you’ve shortlisted.

Try to build a relationship with them as you are pitching your campaign idea, which will help in building a smooth, long-term partnership.

To achieve this, start by setting the foundation.

Follow the micro-influencer or subscribe to their YouTube channel. Engage with their content. Like their photos and videos and comment on their top posts.

This helps you to become familiar with them and they may also notice you adding to their metrics.

Find their email address and send a personalized email.

Alternatively, if you can’t find their email address, you can reach out to them through direct messages on a social media platform or comment on their posts.

Provide as many details as you can about your brand and be clear on what you hope to accomplish in your campaign. Be sure to tell the micro-influencer what’s in it for them since a partnership goes both ways.

FAQs

1. How do I find micro-influencers?

You can find micro-influencers by:

  • Searching hashtags on social media.
  • Using Google to find bloggers and blogs in your industry.
  • Searching for micro-influencers who are already mentioning your business.
  • Working with an influencer marketing agency that can find micro-influencers who match your requirements.

2. Where can I find micro-influencers for free?

You can find micro-influencers related to your niche for free by searching hashtags on social media.

Alternatively, you can search for bloggers related to your industry using search engines.

There’s also free influencer search tools that you can find online.

3. Who are micro-influencers on Instagram?

An Instagram micro-influencer is an Instagram user who is more popular than the average user but less popular than larger macro, mega, and celebrity influencers.

On average, micro-influencers have 10,000 to 100,000 followers and focus on a specific niche.

Instagram micro-influencers usually have the highest level of trust with their audiences relative to larger influencers. This trust gives them the power to affect the purchasing decisions of their followers.

4. What is the difference between micro-influencers and macro-influencers?

Micro-influencers have follower counts between 10,000 and 100,000, while macro-influencers have between 100,000 and one million followers.

5. How do I find micro-influencers in my area? 

You can find top micro-influencers in your area by doing a local hashtag and location search on Instagram, Twitter, and other social media platforms.

Use your city name or nicknames of your area in your local influencer search to find them.

Ready to Find Micro-Influencers for Your Marketing Campaign?

The steps above will help you find micro-influencers who:

  • Reflect your brand’s values
  • Have an audience similar to yours
  • Have what it takes to meet your marketing goals

One caveat: even the biggest of brands can fall prey to fake influencers. To make sure that doesn’t happen to you, get help from an expert with the tools required to measure influencer authenticity.

We can help you come up with a killer influencer marketing strategy, find micro-influencers for the job, assist you with execution, and more.

Get in touch to request a consultation with us!

4 Best Ways to Find Micro-Influencers on Instagram — SocialDay

Instagram is one of the most used social media platforms not only by social media marketers, but celebrities, shows, businesses, and brands. It’s an ideal platform for customer and user engagements, social commerce, and more - especially for start-up brands looking to improve their online presence in the market. 

While it’s great to have famous celebrities and huge influencers promoting your brand and products to their massive follower base, we all know that’s far easier said than done, most notably because they charge fees far greater than the average brand’s budget. However, Instagram is also home to a network of smaller influencers and creators, meaning your brand can find the best influencers for your budget.

Micro-influencers are creators who typically have total followers ranging from 1000-100,000. They post, film, and shoot videos and photos showcasing content on their chosen niche, just as bigger ‘macro-influencers’ do. The only difference is the scope of the audience they can reach, but they can still promote your brand and take your marketing campaign to the next level. 

1. Increases Engagement

While micro-influencers have a smaller number of followers than macro-influencers, they will almost definitely still increase your engagement. In fact, followers of micro-influencers are commonly more engaged and loyal, meaning a stronger connection for your brand to their audience. If you’re a start-up, increasing your engagement little by little is still a good start to establishing your reputation on social media. Having an influencer whose followers are your target audience can definitely build up your own brand’s community. 

2. Builds trust and credibility

People follow influencers they like and trust. Wouldn’t it be more effective to post your brand’s important announcements, such as holding corporate events and product launches together with your chosen micro-influencers? Even with only a few thousand followers, micro-influencers have steady, trustworthy, and genuine followers. Engaging with such an audience helps your brand become trustworthy and builds a good reputation. 

3. Helps In Brand’s sustainable Growth

Just as influencers start building their reputations slowly but surely, your brand also ensures growth by having them on your side. Micro-influencers charge less than macro-influencers, but still give you a significant boost in your customers and audience’s engagements. This is a massive advantage because you get to build your online presence and save money, which could help increase your growth in a sustainable way.

1. Utilize Instagram Hashtags

It’s overwhelming to think about how you could find the best micro-influencers on a social media platform with over a billion users worldwide (as of 2021). Well, it’s actually easier to look for users or influencers with 1000-100,000 followers through hashtags. You can browse the platform by searching specific hashtags that are related to your brand and find the influencers using those hashtags in their posts. 

If you’re a makeup brand, for example, you would want to look for a micro-influencer who posts using makeup-related Instagram hashtags, like #MakeUpTutorial or #MakeUpLooks.

2. Look at your brand’s list of followers 

Searching through the thousands of hashtags on Instagram may still seem a bit overwhelming, so if you haven’t got time to spare, it’s worth remembering that there is a high chance that some micro-influencers have already discovered you and followed your brand. Your followers are users that most likely find your brand and niche interesting. You could easily get a list of prospective influencers to hire from your followers list that are already posting content related to your brand.

3. Look at your prospective influencer’s following list

Micro-influencers do not only have close relationships with their audience, but they also have a support system and connections with other influencers as well, and they’ll most likely follow them on Instagram. When you’ve found one potential influencer for your brand, make sure to check out their following list too. You may find other worthy micro-influencers that have the same niche as your brand. 

4. Use influencer marketing and search tools 

Searching and browsing through Instagram’s hashtags and users are not the only ways to look for potential micro-influencers to work with. There are now different search tools intended to make your influencer search easy and convenient. Different tools that have features such as filters, engagement overviews, and follower counts can be used and accessed to easily locate prospective creators for your brand.

 

When building your brand’s online presence and reputation, you don’t necessarily need to go all in one huge campaign. You can always start working with micro-influencers on a smaller but regular basis to build a brand presence as well as a loyal audience as you steadily grow your name.

How to Find Influencers in Your Niche (6 Easy Steps)

Brett G. Friedman

Big data-inspired creative, tea drinker, living thesaurus, and owner of BrettGFriedman.com, the Internet address I call home.

Shows how many different websites link to this content. Generally, the more sites that link to you, the higher you rank on Google.

Shows the monthly estimated search traffic to this article according to Ahrefs. Actual search traffic (according to Google Analytics) is typically 3-5x higher. nine0003

The number of times this article was retweeted on Twitter.

Share this article

Content

    Looking for influencers to promote your product? You have come to the address.

    Building your own social media empire can take years, when influencers already have the trust and attention of your target audience.

    All you have to do is pay them to showcase their product or service.

    This post will show you how to find and select the right influencers for your business in 6 easy steps.

    But before we get started, it's worth answering one more question...

    Who are influencers?

    To be an influencer, you need to have three qualities:

    • be a recognized expert in a niche;
    • have an active audience of substantial size;
    • be able to interact with and influence the audience. nine0036

    If Ahrefs decided to pay someone to grow their audience, an SEO expert like Brian Dean would be a good choice.

    • In 2017, Brian Dean was recognized as a Search Engine Optimization Genius by Entrepreneur.
    • He has 113k followers on Twitter and 407k followers on Youtube. More importantly, each of his posts receives dozens of comments, likes and shares within minutes of being released.
    • In 2015, Brian invented the skyscraper technique, the only SEO strategy that gets searched 30 times a day! nine0036

    But here's the catch: even though Brian is an influencer, you can't pay him to influence his followers.

    People like Brian Dean need more than money to talk about your product. They need good product . So even though he is a great influencer for Ahrefs, he is not a good candidate for an influencer marketing campaign.

    But there are hundreds or thousands of influencers in almost every niche…

    How to Find Influencers

    Anyone can be an influencer, so finding the right person for you can be a challenge. But don't worry! It's easier than it looks. If you know your product and can plan your budget, everything else will be a breeze.

    Follow this process to find influencers.

    1. Determine your budget
    2. Find influencers
    3. Find out what platforms they use
    4. Find more influencers on popular platforms
    5. Select the best influencers
    6. Design your pitch

    Step 1: Determine your budget

    Maybe a thousand dollars, maybe a million. The budget can be anything, but you need to understand that the amount you are willing to pay will determine which influencer you need to find.

    Influencers range from aptly named micro-influencers to real-life celebrities. Here are the categories provided by top Ahrefs and Marketing Rebellion designers Mark Schaeffer. nine0003

    It is difficult to determine the exact number of influencers in each category, but suffice it to say that as the number of followers increases, it becomes more expensive to attract them. Pricing also varies by social media platform, as well as audience engagement and purchase intent (according to the influencer).

    So while a nano-influencer's tweet can cost $2, a celebrity blog post can cost $60 million. If you are reading this article, your needs are probably somewhere in between. nine0003

    Just pick a number and start looking...

    Step 2: Find Influencers

    Let's say you're willing to spend a few million and you want real celebrities. There is only one way to get big players - to contact them directly. You will need an agent directory to find people who know other people.

    If you go the celebrity influencer route, it is doubly important that they are experts in your niche (or closely related to it) and charged for their influence !

    Kim Kardashian is a famous influencer. But for Ahrefs, it would most likely be useless. Its audience is almost certainly not interested in SEO.

    However, someone like Tim Ferris should be up to the task. Although he is not an SEO freak, he is a recognized digital marketing expert and that will be enough. Its audience consists of marketers and entrepreneurs, for whom Ahrefs will be useful.

    But what if you don't know the celebrities in your niche or your budget is limited to macro, micro or nano influencers? nine0003

    Create a spreadsheet, such as one to keep track of your searches and prepare for the main task.

    Time to dive into work.

    a) Look for people who have posted about your topic

    If someone relentlessly posts on topics related to your industry, chances are they have a lot of followers.


    You can find these people in Site Explorer, a searchable database of ~7 billion pages.

    Here's how to do it. nine0003

    1. Open Content Explorer
    2. Enter an appropriate subject
    3. To get the most relevant results, switch the search mode from “Everywhere” to “In Header”.
    4. Click the “Search” button
    5. Go to the “Authors” tab

    Here you will see the names of people who wrote on the topic you have chosen, how many of their posts are in our database. For some, you will also see the number of their Twitter followers.

    Pay attention to the authors who speak the most on your topic. Our own author Joshua Hardwick has written an impressive 14 pages of posts with the word “link building” in their headlines. Most likely, he is an expert in this. And with over 6,000 followers on Twitter alone, he probably has an active following. nine0003

    Add him to your spreadsheet and fill in any other subscribers you can find. Do the same for all authors who can meet your budget and influencer status criteria.

    b) Look for people who talk about competitors

    People who talk about your competitors are likely to talk about you. And if they don't already, it's time to let them know you exist!

    Open Content Explorer:

    1. Change the search topic to your closest competitor
    2. Switch the search mode from “In Header” to “In Content”
    3. Go to the “Authors” tab and analyze the data needs and move on.

      c) Look for authors of popular industry websites

      Every industry has its high-profile publications. These publications feature dozens of influencers (they are also the authors of the articles). nine0003

      If you're already familiar with the major publications in your industry, you can find influencers fairly easily by scrolling through their posts and looking for author names.

      If SEO is your industry, you can scroll through ahrefs.com/blog and find people like Patrick Stokes and Ilya Markov.

      Most authors have bio pages with links to their social media profiles, so you can quickly find out if they have followers. If you succeed, record this data in your spreadsheet. nine0003

      However, since this process takes a long time, you can speed it up using Content Explorer.

      1. Search for site:publishing.com.
      2. Select “Everywhere” from the drop-down list
      3. Click the “Authors” tab

    4. From the drop-down list, select the search mode “In Header”
    5. Click the Sites tab

    Repeat the above process for each of these websites.

    Step 3: Find out what platforms they use

    Content Explorer initially displays the number of Twitter followers for many authors.

    For those whose number of subscribers suits you, click on the number in the Websites column and go to their personal site. If they have any online presence, here you will find links to them on social networks. nine0003

    If we do this for Andrew Dennis, we will see several websites.

    Given that he posted the most content on pageonepower.com , this is almost certainly his personal website. Click on the number in the Total Pages column to see the posts he posted there.

    If we click on one of these posts and check the profile about the author, we will find links to his social media profiles.

    As you go through this process, you will be able to identify the platforms where influencers are most active in your niche. This is important for the next step in which we will step up our talent hunt. nine0003

    Step 4: Find more influencers on popular platforms

    Now that you know what platforms are popular in your niche, you have a good idea of ​​where your target audience is going online.

    Since SEO influencers are most popular on Twitter, it's fair to assume that the SEO audience is on Twitter. To find more influencers, we'll turn to Twitter.

    Your audience may be gathering somewhere else. Luckily, most social media platforms have dedicated third-party tools for finding influencers. nine0003

    Simply sign up for a free trial subscription to get access to all features. (Spoiler alert: the free trial is never-ending.)

    With their search, you can also find people talking about your topics, company, and competitors, just like we used to do with websites.

    It is immediately clear that it is effective if the best result is Brian Dean!

    How to Find Twitter Influencers

    Followerwonk is a simple Twitter account search engine. Simply enter a keyword into the search bar to find profiles that match your desired follower count, tweet frequency, account age, and “social authority,” Followerwonk’s own influencer ranking. nine0003

    Followerwonk has 5,000 profiles for free, which should be enough for most people. For unlimited results, you'll pay between $23 and $79 per month.

    How to Find Instagram Influencers

    Heepsy is a highly filterable Instagram (and YouTube) influencer search engine. To use this service, you will also have to subscribe, but the accuracy of the results is worth it. Along with the usual filters (engagement, followers, location, language), you can filter by contact availability, cost estimates, and a range of audience characteristics such as age, gender, interests, and even authentic .

    You will notice that the free trial subscription is limited to 5-10 searches per day with 2-12 results per query. Subscription prices range from $49 to $269 per month. And this is not a problem, because you can also search for Instagrammers in the following tool...

    How to find influencers on TikTok

    InBeat is one of the first TikToker-focused databases. It includes standard filters (engagement, followers, location, language) as well as several unique features. InBeat has support for AND/OR operators, matching text in usernames, features or posts (similar to Ahrefs), as well as searching for keywords, hashtags, mentions and usernames. nine0003

    Like Heepsy, InBeat will require you to purchase a paid subscription after you discover a certain number of influencers. Subscription prices range from $35 to $400 per month.

    How to find influencers on Pinterest, Facebook, Snapchat and Twitch

    If your audience is only on Pinterest, Facebook and/or Snapchat, don't worry.

    There are multi-platform search engines that support them. They usually require an upfront payment, registration, or a sales call, but they get the job done. nine0003

    Influence.co

    Influence.co adds up the total influencer audiences and provides a profitable “starting bid” on most results.

    platforms: Facebook, Pinterest, Snapchat, Instagram, Youtube, Twitter and blogs.

    Prices : 6 months for $3600. 12 months for $5,700.

    Registration: Required

    Sales Call: Not required

    Scrunch

    Scrunch provides estimated post cost data, total social media reach, and trending topics or tags for each influencer with a premium account.

    Platforms : Facebook, Instagram, Youtube, Twitter, TikTok.

    pricing: $199-299 per month.

    Registration: Required

    Sales Call: Not required

    Brand24

    Brand24 is a social media monitoring platform that provides sentiment analysis, email alerts, and its own "InfluenceScorer". nine0003

    Platforms : Facebook, Instagram, Youtube, Twitter, Podcasts and websites (blogs, forums, news and web pages under separate filters).

    Prices : Options are available for 49, 99 and 199 USA per month

    Registration: Requires

    Commercial call: not required

    HYPE AUDITOR
    9000 HYPE AUDITOR. the function of assessing the fakeness of the audience of influencers. nine0003

    Platforms: Instagram, Youtube, TikTok.

    prices: $299 per month.

    Registration: Required

    Sales Call: Not required

    Hypr Brands

    Hypr Brands is another shareware influencer database with advanced audience filters, such as household income.

    Platforms : Facebook, Pinterest, Instagram, Youtube, Twitter. nine0003

    Prices : Individual.

    Registration: Required

    Sales Call: Not required

    Grin

    Grin is G2's top performing SaaS marketing product for Winter 2021.

    Platforms : Twitch, Facebook, Instagram, Youtube, Twitter, TikTok.

    Registration: Required

    Sales Call: Required

    Open Influence

    Open influence is a software and service that works with Fortune 500 companies across all industries.

    Platforms : LinkedIn, Twitch, WeChat, Weibo, Facebook, Pinterest, Snapchat, Instagram, Youtube, Twitter, TikTok, Blogger.

    Registration: Wanted

    Sales Call: Wanted

    Upfluence

    Upfluence is a well known outreach tool and AI driven ROI driven influencer database. nine0003

    Platforms : WordPress, Twitch, Facebook, Pinterest, Instagram, Youtube, Twitter, TikTok.

    Registration: Required

    Commercial Call: Required

    Intellifluence

    Intellifluence is a lesser-known all-in-one solution with influencers on rare platforms.

    Platforms : Reddit, SoundCloud, Podcasts, Amazon Reviews, iOS and Android reviews, Twitch, LinkedIn, Facebook, Pinterest, Instagram, Youtube, Twitter, TikTok. nine0003

    Registered: Wanted

    Sales Call: Wanted

    Sideqik

    Sideqik is a search tool with advanced filters and related influencer search.

    Platforms : Tumblr, Twitch, Facebook, Pinterest, Snapchat, Instagram, Youtube, Twitter, TikTok, blogs.

    Registration: Required

    Commercial Call: Required

    If for some reason none of these platforms have what you need, or your budget is too limited to afford to subscribe to them, you you can always use the built-in search tools of the respective platforms. nine0003

    In any case, once you have a solid list, you will need to select the right influencers.

    Step 5: Choose the best influencers

    Instinctively, you may be interested in the most popular person on your list, that is, the one with the most followers. But keep in mind that what really matters is return on investment (ROI), not audience size.

    However, it is difficult to calculate ROI if you are not sure about the investment and future benefits. In addition, the cost of an influencer marketing experiment is affected by your product price, margin, total target market volume (TAM), and all other bottom line metrics. nine0003

    For Ahrefs, the formula for calculating ROI for influencers is as follows.

    Estimated ROI =

    (Audience Size x Estimated Conversion Rate x LTV) - (Marginal Cost + “Influencer Fee” + “Free Product Cost”)

    Let's say we want to hire Tim Ferris himself . He has a total of 31,274,845 followers across different platforms. Since Ahrefs' audience is mostly on Twitter, we'll hypothetically ask him to tweet about Ahrefs. nine0003

    Tim has 1.7 million followers on Twitter. Tim is a genius marketer, but to be conservative, let's say his tweet converts 0.01% of followers. That's 170 new users.

    Now we need to consider the lifetime value (LTV) of an Ahrefs customer. For ease of calculation, let's assume it's $1,000.

    Summary of equation part 1

    Audience size =1,700,000

    conversion rate = 0.01%

    LTV = $1,000

    1 Technically, you should use impressions, not subscribers. You can do this by multiplying the average interaction metrics by the average extra impressions per interaction and adding that number to the number of followers. We do not do this for the sake of simplicity of demonstration.

    All three of these numbers together determine your expected income from the operation.

    Expected income = 1,700,000 x 0.0001 x 1000 = $170,000

    Now we need to subtract the costs.

    Marginal cost is all the costs associated with producing your product or service. For physical products, you need to consider things like packaging and manufacturing. For digital products, the cost of acquiring and maintaining servers.

    So if each new customer costs $100 and Tim brings in 170 customers, that's $17,000.

    Tim will get one month of Ahrefs free to make sure the product is really worth sharing with his audience. It's 9$9.00

    Let's say Tim's fee is $25,000.

    In addition, Ahrefs may need to use a talent agent platform or directory to contact Mr. Ferriss. Let's say it costs $12,500.

    Summary of Equation Part 2

    Marginal Cost = $1,700

    Cost of Free Product = $99

    Influencer Fee = $ 25,000 USS

    Expenses for the platform or talent agent = 12,500 USA

    General expenses = 17 000 + 99 + 25 000 + 12 500 = 54 599 USA

    The final calculation will look like this.

    Estimated ROI = Expected Revenue - Total Expenses

    Estimated ROI = 170,000 - 54,599 = 115,401 USD 900 Tim clearly worth the money 900 Tim Please note that your experience will vary greatly depending on your product type and influencer. Tim Ferris is quite possibly a GOAT influencer. nine0003

    Step 6: Design your pitch

    Once you've found an influencer that's potentially worth paying for, you need to try to get them into your campaign. This can be more difficult than you think, and many influencers will reject your offer or simply ignore you.

    That is why it is extremely important to contact several people at once. After calculating the ROI of the influencers on your list, select a few that you want to contact at the same time. nine0003

    If more than one answers, compare their sentences. If no one answers, move on to the next group.

    But we need to make sure we get answers. So once you have your list ready, it's time to work on the presentation...

    Outreach is an art in its own right. Fortunately, most of the advice revolves around the question “What is my benefit?” (WIFM). WIIFM for your recipient. When you approach an influencer, you are offering money and free products. They usually like it. And if you have taken into account the fourth criterion about the correct prospect (the addressee takes money for his influence), then it will be quite simple to agree. nine0003

    With that out of the way, check out time-honored, world-famous, and timeless cold outreach tips from Ahrefs CMO Tim Soulo.

    We also recommend that you check out equally useful tips, especially for pitching influencers, from one of the best Ahrefs authors, Si Kuan Ong.

    Like Tim and Si Kuan, instead of giving you a template, I advise you to be sincere. Get to know your target influencer, connect with them, and try to get them to like them enough to want to work with you. nine0003

    Speaking of people who like you, sometimes the best strategy is to find people who already know your brand and give them a little push.

    You can do this with Ahrefs Alerts.

    1. Open Ahrefs Alerts
    2. Open the Mentions tab
    3. Click +Create Alert ) nine0036
    4. Click Add

    Set up a new alert for your company name. Every day, week, or month, whichever you choose, you will receive an email with all the links to articles that mentioned your online company name.

    Articles are sorted by the number of reposts in social networks and domain rating. Explore some of the top results to see where you've been mentioned. If the mention is positive, add them to your list. If the context of the mention is negative, talk to the author about their experience. You'll get valuable feedback and a chance to make things right. nine0003

    Conclusion

    In general, finding influencers is easy if you have the right tools, knowledge, and a little time.

    We have just given you the tools and knowledge, but if you are pressed for time, there are people who will do it all for you.

    They are called agencies . And they work wonders.

    Here is a list of 100 agencies that will find influencers for your product, connect you with them, and manage the entire process.

    Just remember to add agency costs to your ROI calculation.

    And if you have any questions or confuse me with an influencer, tweet me.

    Translated by Olesya Korobka, owner Fajela.com

    How to find the right social media influencer: 8 easy ways

    how it works today. How to choose the right influencers, allocate the budget effectively and get the most out of integration? nine0003

    Influence marketing agency Hype Factory specialists have put together a small guide on this topic.

    What is influencer marketing

    In a nutshell, this is a collaboration between a blogger and a brand. Collaboration with the right influencer helps natively promote products and services.

    It all started with celebrities. Previously, they were attracted to various advertising campaigns in order to hook the right audience and increase demand for the product. Today, celebrities continue to actively collaborate with brands, but there is also another group of people with whom companies make advertising deals. These are social media influencers. nine0003

    The name influencers comes from the English influence (influence). Essentially, bloggers with large followings have a unique power to influence their target audience. Listen to them, repeat after them. Brands noticed this and began to collaborate with bloggers of various sizes. Thus began the era of social media influencer marketing.

    Now 2/3 of retailers in the US use some form of influencer marketing. Nearly half of UK and US digital marketers spend at least $9 on influencers0612 10% of the total promotion budget .

    Every year this figure is growing. According to the survey, almost 2/3 of marketers in 2019 put more budget into working with influencers than they did last year. It is unlikely that companies would spend money on something that does not work.

    A recent study found that 34% of Instagram users in the US have at least once bought a product advertised by a blogger they trust.

    Instagram is one of the main and effective platforms for influencer marketing today. nine0003

    Approximately one third of influencer content is stories. Experts predict an increase in the popularity of this format and an increase in user engagement. And all thanks to the unique swipe function available to accounts with 10 thousand or more subscribers. This makes Stories a great place for integrations and branded content.

    But don't ignore other platforms. Nearly a quarter of Facebook users buy products they see from influencers. Same as 29% of Twitter users.

    A person popular in social networks who can influence his audience.

    In fact, the relationship between a blogger and his audience is a unique thing. You are unlikely to find two identical patterns of behavior. Every influencer is unique, just like their followers.

    That's why choosing the right blogger for integration is so important. The right influencer will hook your target audience and increase, if not create, demand for your product. The advantage of such cooperation is that bloggers offer users unique engaging content, playing with each integration in different ways. Subscribers love it. nine0003

    Influencers can be different. From a few thousand subscribers to millions. So, today, Kendall Jenner (121 million) and Kylie Jenner (158 million) are considered one of the top Instagram influencers who are not directly related to music and show business.

    Instagram photo of model

    Instagram photo of model

    Not all influencers are Hollywood stars. Here are some of the popular bloggers of 2019:

    James Charles (@jamescharles)

    A teen makeup artist who is one of the top beauty influencers (16+ million followers). Collaborates with brands such as Morphe Cosmetics and Covergirl.

    Murad Osman (@muradosman)

    The creator of the legendary photo series #followmeto is one of the most famous travel influencers. His work is followed by 4.1 million people.

    Massy Arias (@massy.arias)

    Personal trainer and fitness guru partners with many sports brands and health food companies. nine0003

    How to find the right social media influencer: 8 easy ways

    The market is huge. Instagram alone has 500,000 influencers. This means that each brand has the opportunity to find “their” bloggers and get a good return on collaboration. But first of all, you need to know how to recognize them.

    Marketers' confidence in being able to find the right influencer varies greatly from country to country. In China, 81% of marketers believe they are able to choose the right blogger to promote. In the US, only 39 agree with this.% of marketers.

    Here are 8 ways to find and contact the right infuser:

    1. Use the RRR rule:

    • Relevance (relevance). An influencer shares content that is relevant to your business and the industry as a whole. If so, then its target audience already matches yours.
    • Reach (reach). The number of blogger subscribers, the average coverage of his publications and the activity of followers. nine0036
    • Resonance (resonance). The potential level of engagement an influencer can bring to your brand.

    More is not always better. A huge number of subscribers does not make sense if the advertisement does not respond to the target audience. It will be money wasted. On the other hand, the payoff from integration with nano and micro influencers can be many times greater, as they have a more niche and engaged audience.

    This is confirmed by recent studies. The level of audience engagement among micro-influencers (5-25 thousand subscribers) is significantly higher than that of other groups. Today, almost 30% of US retailers work with micro-influencers. nine0003

    1. Understand who you want to influence

    A marketing campaign cannot be directed to everyone. Otherwise, it simply won't work.

    First, determine the target audience for each particular campaign. Conduct research, surveys, etc. Understand your consumers and what they need.

    Once you figure this out, finding the right influencer will be much easier.

    1. Estimate the audience and the level of its involvement

    Consumer trust is the key to successful integration with a blogger. For a campaign to work, your target audience needs to trust the influencer. And so that the blogger's subscribers trust him.

    Engagement is an excellent indicator for assessing the level of audience trust. This is the number of comments, likes, saves, shares, etc. A good level of engagement also means that the influencer has an active and loyal audience, and not just bots. nine0003

    1. Pay attention to the content, values ​​and image of the influencer

    You need a blogger whose opinion coincides with the values ​​of the brand. So the influencer will organically fit into the advertising campaign and will not cause confusion among the target audience.

    Tone of voice should also match how you would like to present the brand to your potential customers.

    1. See who the blogger is collaborating with

    What brands has he already collaborated with and how often does he publish sponsored content.

    Pay attention to the content content in general. Instagram promotion specialists recommend that bloggers post 1 ad for 5-10 of their own various publications.

    If an influencer literally attacks subscribers with paid posts, then you most likely will not get the level of engagement you need. Also, don't ask for your content to be published "as soon as possible." Bloggers also have their own grid and publishing plan. If he posts a lot of posts in a row, the ad may simply not work. nine0003

    1. Search and study

    Top influencers get a lot of offers from brands. When you contact a blogger for the first time, make sure you read their content carefully. Subscribe, watch, get to know their audience, make time for it.

    Learn more