How to find competitors on instagram
7 Instagram Competitor Analysis Tools You Should Know in 2022
Instagram is one of the most popular social media platforms with over 1 billion monthly users. This makes it one of the most competitive platforms where it is very difficult to stand apart from competitors.
Instagram competitor analysis tools can provide you with the edge that you need to stay ahead of the competition. These tools will help you understand your competitors’ strategies and take inspiration from their successes and failures. You can use the insights provided by these tools to formulate a winning Instagram strategy.
You can also benchmark your performance against key competitors to track your share of the market and assess any threats if that changes. In the competitive environment of Instagram, you need to stay updated on what your competitors are doing if you want to succeed. Instagram competitor analysis tools can make that possible for you.
But which tools should you use?
Find our curated list of the best Instagram competitor analysis tools in the next section. You will also find their key features, pros, cons, price, and other details that you can use to make a choice.
Instagram Competitor Analysis Tools: Our Top Picks
If you’ve come this far that clearly means that you are considering investing in a good Instagram competitor analysis tool.
Congratulations! You have taken the first step towards improving your Instagram strategy and strengthening your social media presence.
In this section, we have curated a list of the seven best Instagram competitor analysis tools for you. Some of these are generic tools with numerous social media marketing and management features, while others are specialized competitor analysis tools. Some are social media analytics tools with Instagram competitor analysis features.
You can compare their features and price to decide which one suits your needs the best.
Social Status is one of the best Instagram competitor analysis tools on the market today.
It allows you to check all recent competitor posts in one beautiful dashboard and take inspiration from their social media strategy.
You can also track their preferred content types, posting frequency, and other content strategies.
Want to know the best part?
This is one of the rare tools that not only provides in-depth competitor analytics but also allows competitor benchmarking. So, you can track your performance with those of your competitors side-by-side, in a visual and easy-to-understand manner.
Another great thing about this tool is that you can get historical data for your competitors. The duration differs from plan to plan, so you can choose according to your needs.
Overall, it is a complete Instagram competitor analysis tool that provides everything you need to stay ahead of the competition.
Key Features
- In-depth competitor analytics
- Side-by-side competitor benchmarking
- Reaction sentiment tracking
- Competitor social media content feed
- Visual representation of data
- Historical competitor data
- Influencer analytics
- Profile analytics
- Ads analytics
- Customized reports
- Whitelabel reports
Pros
- End-to-end Instagram analytics
- Benchmarking of multiple competitors at once
- Flexible monthly billing, no lock in contracts
- Free plan with one-month historical data
- 14-day free trial for Pro and Starter plans
Cons
- Covers multiple social media platforms, no separate plans for just Instagram
Usability
Easy to use
Level
Beginner/Intermediate/Expert
Price
A free plan is available with certain basic features.
A 14-day free trial is available for Pro and Starter plans:
- Free
- Pro – $26 per month, billed annually
- Starter – $179 per month, billed annually
- Business – $359 per month, billed annually
- Corporate – $539 per month, billed annually
- Enterprise – $1,349 per month, billed annually
Sprout Social is one of the popular social media analytics platforms and a noteworthy addition to this list of Instagram competitor analysis tools.
This is also one of the complete social media analytics platforms, not specific to Instagram. However, it does offer some Instagram competitor analysis features.
You can use its Instagram analytics tools to gather insights into the Instagram performance of any competitor. You can also compare multiple competitors at once and benchmark your performance against theirs.
It also offers a social media listening feature that allows you to track online mentions of your brand or your competitors.
You can also conduct sentiment analysis and see what people think about your competitors.
Key Features
- A complete social media analytics package
- Competitor benchmarking
- Social media listening
- Social media management
- Competitor reports for Instagram and other platforms
Pros
- Provides social media listening as well as analytics functionalities
- Good for end-to-end social media marketing and management
- Offers a 30-day free trial for all plans
Cons
- Generic tool, not specialized in advanced Instagram competitor analytics
- No free plan
Usability
Easy to use
Level
Beginner/Intermediate
Price
It offers a 30-day free trial with all plans. Here are the plans it offers:
- Standard – $89 per month, billed annually
- Professional – $149 per month, billed annually
- Advanced – $249 per month, billed annually
This is basically a social media marketing and management tool that provides an in-depth competitor benchmarking feature.
That is what makes it eligible for ranking in this list of top Instagram competitor analysis tools.
You can use this to compare your performance against your competitors on Instagram metrics like follower growth, the number of posts, engagement, etc. If you want a quick and easy way to compare your performance with competitors, then this is a good option for you.
What else? You can also analyze a particular competitor’s content strategy, including top posts and hashtag usage, to fuel your own strategy.
Key Features
- Competitor top posts analysis
- Competitor content strategy analysis
- Share of voice
- Competitor benchmarking
- Hashtag analysis
- Audience size metrics
- Historical data
- Unlimited reports
Pros
- In-depth competitor analysis and benchmarking
- A 14-day free trial for the Essentials plan
Cons
- Only two plans, not many options to suit different needs
- Can be slightly expensive for people who have only basic requirements and don’t need the entire suite of social media tools
- The price is not disclosed for the full suite of tools and features
Usability
Moderately easy to use
Level
Intermediate/Expert
Price
It offers a free 14-day trial, but only with the Essentials plan.
Here are some more details about its plans:
- Essentials – $108 per seat, per month
- Full Suite – Contact for details
Brand24 is most popular as a social listening tool, though it has features that can help you with Instagram competitor analysis as well. That’s what makes it a contender in this list of the best Instagram competitor analysis tools.
You can use it to track online conversations related to and brand mentions of your competitors. You can also do sentiment analysis to see what the public opinion is about any competitor.
It also provides a profile analytics feature so you can get insights into your or your competitors’ Instagram performance metrics.
What more does it offer? You can track particular hashtags and see who is using those and how.
Key Features
- Profile analytics
- Social media listening
- Hashtag tracking
- Sentiment analysis
Pros
- Offers a 14-day free trial
- Has multiple plans to suit different needs
Cons
- Does not provide in-depth Instagram competitor analysis or benchmarking like a specialized tool
Usability
Easy to use
Level
Beginner/Intermediate
Price
It offers a 14-day free trial and customized plans if the current plans don’t meet a client’s requirements.
Here are the standard plans that they offer:
- Plus – $49 per month, billed annually
- Premium – $99 per month, billed annually
- Business – $149 per month, billed annually
- Max – $249 per month, billed annually
Unlike many other tools on this list of Instagram competitor analysis tools, this is a specialized competitor analysis tool. You can use this to track the performance of your competitors across social media platforms.
It allows both in-depth profile analytics as well as competitor benchmarking options. If you’re looking for no-frills social media competitor analytics, then this is a good tool.
However, if you prefer getting add-on features for similar pricing then there are other options on this list that you can consider.
Key Features
- Profile analytics
- Competitor benchmarking
- Sentiment analysis
- Social media monitoring
- Report automation
Pros
- Offers end-to-end social media competitor analysis
- Has a 14-day free trial option
- The basic plan starts at a nominal price
Cons
- There’s a limit on the number of users and social media accounts and costs can rise rapidly with additional users or profiles
Usability
Easy to use
Level
Beginner/Intermediate
Price
It offers a 14-day free trial option.
Here are the plan details:
- Personal – $15 per month, billed annually
- Team – $60 per month, billed annually
- Business – $180 per month, billed annually
- Enterprise – Customized
Socialbakers is a social media intelligence gathering tool that can be used for Instagram competitor analysis. You can use it to analyze the market, your audience, and your competitors.
Its competitive analysis feature allows you to compare and benchmark your Instagram performance with that of your competitors. This Instagram analytics tool also provides a visual comparison, making it easy to gather insights and improve your strategy.
Other than that, you can also use its social listening capabilities to track mentions of and conversations about your competitors. This real-time monitoring allows you to stay on top of things and not miss anything important pertaining to your competitors.
Key Features
- Social listening
- Audience research
- Sentiment analysis
- Competitor analysis
- Share of voice analysis
- Competitive benchmarking
- Historical data
Pros
- Provides unified social media intelligence, across platforms
- Analyzes not just competitors but also your audience and the market
Cons
- Only two plan options
- Price is not disclosed on the website
Usability
Easy to use
Level
Beginner/Intermediate
Price
The price for both the plans (Essential and The Complete Socialbakers Solution) is available on request.
Book a consultation to learn more.
This is another generic social media marketing tool with analytics and social listening capabilities. It has several features that help with competitor analysis, which is why it made it to this list of the best Instagram competitor analysis tools.
Want to know what these features are? Well, let’s start with its social media monitoring feature that allows you to track online activity around your competitors’ brands. It also enables you to set up a custom content feed to stay updated on all online activity related to a topic, your industry, or your competitors.
It also offers a feature called “Competitor Report”, where you can get all important metrics pertaining to your competitors. You can track things like the number of Instagram posts, engagement, follower growth, etc. Other than that, it also has social media management and advertising functionalities included with its plans. So, if you are looking for a complete suite of social media tools and don’t mind paying more for them, then you can consider this option.
Key Features
- Social media monitoring
- Custom content feed
- Sentiment analysis
- Real-time audience insights
- Trends analysis
Pros
- An all-in-one social media solution
- A limited-feature free plan is also available
Cons
- No free trial with the Business plan
- Does not provide in-depth Instagram competitor analysis and benchmarking
- Most advanced features are only available with Business or Enterprise plans
Usability
Easy to use
Level
Intermediate
Price
Hootsuite offers a free 30-day trial with its Professional and Team plans. For the Business plan you can get a demo, but no free trial. The Enterprise plans are completely customized according to a client’s needs and have custom pricing as well. Here are the plans it offers:
- Professional – $49 per month, billed annually
- Team – $129 per month, billed annually
- Business – $599 per month, billed annually
- Enterprise – Custom pricing
FAQs
- How do you analyze competitors on Instagram?
You can analyze competitors manually by tracking their latest posts and engagement rates.
This, however, takes a lot of time and effort and is not always feasible.
A much better way to do this is to use Instagram competitor analysis tools. These tools allow you to conduct in-depth profile analytics, competitor benchmarking, social media monitoring, and more.
Here are the top five Instagram competitor analysis tools that you can choose from:
- Social Status
- Sprout Social
- Brand24
- Sociality.io
- Socialbakers
- Which are the best Instagram competitor analysis tools?
There are many Instagram competitor analysis tools in the market and each provides something different. So, what’s best for you may differ from what’s best for others.
Here are our top picks for the best Instagram competitor analysis tools that you can choose from:
- Social Status
- Sprout Social
- Brand24
- Sociality.io
- Socialbakers
- Hootsuite
Some of these are generic all-purpose social media tools, while others are specialized competitor analysis tools.
Compare and contrast their features and then make your decision about which tool is the right fit for your brand.
- How do I audit my competitors on Instagram?
You can use a tool like Social Status to do a complete profile analysis of each competitor. This will allow you to understand how they are performing and what content strategy is working for them.
You can even use this tool to benchmark your performance vis-a-vis your competitors. This will help you identify areas for improvement and perform better on Instagram.
- How do you analyze your social media competitors?
You can analyze your social media competitors using competitor analytics tools like Social Status. It can help you track, measure, and benchmark the performance of several competitors, across different social media platforms.
The best part is that you can do all this from a single dashboard and create customized social media analytics reports using metrics that are important for your business.
- What tools can you use to investigate the latest competitor activity?
Many of the Instagram competitor analysis tools mentioned in this post track and monitor competitor activity on social media.
Social Status, for example, provides a customized content feed where you can see all recent posts by your competitors. You can keep track of competitor activity from there and even analyze how much engagement they are getting on each post.
Next Steps
Analyzing your competitors can make all the difference between success and failure for your Instagram marketing efforts. Instagram, after all, is a highly-competitive platform where millions of businesses compete for audience attention.
You can, of course, create stellar content to make yourself stand out, but that’s not always enough. By doing a thorough Instagram competitor analysis you can learn what’s working for your competitors that you can replicate for your business.
The Instagram competitor analysis tools mentioned above are some of the best in the market. Compare and contrast their features and price to determine which one suits your needs.
Have any further questions on which of the Instagram competitor analysis tools is best for you? Feel free to leave a comment in the comments section below.
How to Find Your Competitors on Instagram and Beat Them in 2022
Instagram is no longer just an entertaining social media network but a great source of data that can help businesses get ahead of their competitors.
According to the social media platform, 90% of Instagram users follow at least one business profile. That means you have a real opportunity to strengthen your social network community.
If you know how to find your competitors on Instagram, you can easily determine your unique value proposition.
As a marketer or entrepreneur, you can discover what is trendy in your niche on Instagram and find new hacks to improve the content on your Instagram account.
It can also help you get ahead of your competitors in the social media marketing game.
Wondering how?
In this post, let’s take a look at some of the best social media marketing strategies that can help you beat your competition.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
How to Find Your Competitors on Instagram Easily
Instagram’s in-app search by interest has not yet been introduced in all countries. And if you do have access to it, you know that it isn’t robust yet.
To find your social media competitors easily, you need to use specialized tools.
For example, User Search for Instagram by Inflact can make it easy for you to find other similar Instagram accounts in your niche and check what they are posting.
In this section, let’s explore how you can leverage this competitor analysis tool for Instagram.
Stage #1: Search
User Search is an online database that contains businesses, influencers, and individuals, all grouped by categories, number of followers, and number of Instagram posts.
When you get results for the accounts you found via the search option, you can find insightful data via the “Analyze” option.
To filter the results, you can also use certain criteria including:
- By keywords – You can type keywords or phrases, which Inflact will find across Instagram nicknames, name sections, and bios.
Hack: Apply geographic keywords to find competitors nearby. For instance, you can indicate a city and a category and get more specific results.
- By niche – You can leave the search field blank and choose a category from the suggested options. There are dozens of niches, and you can search among them by using the search field above.
For example, you can type “food” and see all the categories from food delivery services to food tour agencies.
- By contact data – You can find a specific Instagram username by phone number/email (if they've chosen these contacts as their contact details on IG).
To perform this specific search, you need to insert an email or phone number into the search bar and choose “among email” or “among phone numbers” from the menu.
You can download search results in an Excel spreadsheet to share with colleagues. The best part is that this tool enables you to instantly monitor their social media success as well.
This brings us to the next step – competitor analysis of the rivals you've found. You won't beat them without this data included in your social media marketing.
Stage #2: Instagram Analytics
Once you’ve got the desired Instagram accounts in front of you, you will need more information to determine their Instagram engagement and activity level. You may also want to identify the reasons for their social media success.
How to Make the Most of the User Search & Competitor Analysis Results:
Step 1 – Determine if their community is truly active on social media to find out if you should monitor them. The number of followers is no longer the best metric you should evaluate to measure Instagram fame.
These Instagram analytics can indicate if their target audience on social media actually interacts with their content.
If these numbers are not high, maybe you shouldn't consider them as a good example and continue looking at other Instagram accounts.
Pro Tip: You can skip the Instagram accounts with an engagement rate lower than 1%. At the same time, a 1-6% engagement rate is considered to be average or high.
Step 2 – Figure out how often they post to adjust your content and social media strategy.
In terms of social media content, quality matters but frequency and consistency are also crucial. Is it better to post twice a week or twice a day in your industry?
Find the answer on your own by comparing top players in the market.
Monitor what time they post on social media to get more engagement within your target audience.
You can also check research on the best posting times on Instagram for different niches. But comparing your competitors’ posting times can help you see what's working currently and what isn’t.
Using Inflact’s Profile Analyzer, you can see Instagram posts that are performing well along with the time they were posted at.
Step 3 – Spy on their hashtag marketing strategies to generate relevant hashtags and boost your social media reach.
If you use random hashtags, your target audience may not be able to find your Instagram stories or Instagram posts. However, don't copy and paste the hashtags of your competitors.
You need to mix them up and generate new ones based on them.
Here is an easy way to do it:
You can copy one of the top hashtags of your competitors, paste it into the Inflact Hashtag Generator and get hundreds of relevant suggestions.
Step 4 – Identify your competitors’ winning content to improve your own.
Social media marketing trends are rapidly changing, so it's vital to know which content gives the most engagement.
Using Inflact's Profile Analyzer, you can do it easily. Click on the “Analyze” option near your competitor's name.
There, you will find the section titled, “Topmost commented posts.”
Your task is to identify why your target clientele responds to this type of content and how you can improve your social media marketing strategy.
If your competitors get a great response to their giveaway, take a look at which kind of giveaway they organized. Also, check out the prize that they offered. These details can help you in getting ideas for your own giveaway.
Analyze at least 10-15 accounts in your niche to get a better idea of what works well.
FAQ
Q1. How do I find my competitors on Instagram?
A.
You can’t really filter accounts by categories in the Instagram app.
However, you can find your social media rivals on Instagram by using competitor analysis tools, like User Search by Inflact. Without having to spend too much time, you can do competitor research easily.
Q2. How do I find companies in a niche on Instagram?
A. With the Inflact User Search tool, you can find companies in any niche by filtering them via the right keywords. Afterward, you can go directly to the listed accounts and explore similar accounts that Instagram suggests for you.
Q3. How can you analyze your competitors’ accounts on Instagram?
A. You can examine any public Instagram account with Inflact’s Profile Analyzer. This tool is free and can show you engagement rate, users' activity, posting schedule, top media, and hashtags.
Q4. What are the three types of competitors that you should look for?
A.
For all businesses, there are three types of competitors — direct, indirect, and replacement rivals.
For a coffee shop, a direct competitor is a coffee shop on the next corner. An indirect one is a bakery that also serves coffee, and a replacement rival is a hot tea from a vending machine.
Q5. Is spying on competitors legal?
A. Yes! Competitor analysis is a part of market research and a necessity for any business. Through thorough competitor research, you can improve your product and work on your pricing strategy.
Find Your Instagram Competitors
Finding and tracking your competitors is important if you want to be ahead of the social media game. Analyzing their Instagram profiles and content strategies can help you understand what resonates with your target audience.
All in all, it can help you fine-tune your social media, captions, and hashtags.
Ready to find your competitors on Instagram and analyze their social media marketing strategies?
Do you have any questions on competitor analysis? Please feel free to mention them in the comments section.
How to find competitors on Instagram
For an Instagram account to bear fruit, you need to be one step ahead of your competitors. That is why it is now so important to analyze what a competitor offers and how he presents it. But before proceeding with the analysis, you need to find these very accounts of competitors.
Instagram competitor analysis ------ will save you other people's mistakes ------ and help you find the best practices for your strategy
More details account
on Instagram with clear conclusions and tips ------ to promote your account
in social networks quickly and not forget anything in LiveDune.
Free ------ express audit of your account: on Instagram
Search for competitors on Instagram
Consider several ways to find competitors on Instagram. But in order for the search to be targeted, first you need to draw up a portrait of your own business: who is your target audience, a list of services / products, pricing, format and geography.
This is necessary in order to properly select competitors. nine0004
For example, you have a beauty salon in St. Petersburg and you are looking for other salons in the same city. But they may not be your direct competitors, because. you offer premium services, on luxury expensive cosmetics, and another beauty salon offers an economy version of services. That is, you have a different target audience, although the same set of services at first glance.
If your clients overlap with another beauty salon, but you are located in different parts of the city, then you may not be competitors either. the client often looks for salons in the territorial accessibility from himself. If your business is not tied to any particular city, then focus on pricing, a similar list of goods or services. nine0003
How to find competitors in Instagram search
To search for competitor accounts, enter a keyword in the search box.
If you are not a local business, then you can enter a general high-frequency phrase, for example, "Children's toys." If the business is local, add a city to the keyword, for example, "Children's toys Tomsk".
After you have entered the query, under the search bar, select the "Accounts" section. There will be shown those profiles that have the searched keywords in the title and the most popular among users. Instagram also gives results based on your user experience (what you searched for, which accounts and hashtags you follow, which posts you like and add to your saved, etc.). nine0004
In the "Tags" section, Instagram will give you the most popular hashtags. Using them, you can find the "Top" and "Recent" publications of competitors, at the same time assessing what content is in demand. And in order not to miss new publications for the desired hashtag, add it to tracking in LiveDune.
Above the "Top" and "Recent" posts, Instagram displays tips - additional hashtags and accounts that are similar to your topic and the desired hashtag.
Use them for more targeted searches. nine0004
Instagram recommendations for accounts can also be used. To do this, type a key phrase in the search bar and follow the hashtag. Open any publication from the "Top" and go to the profile of this account, click on the arrow. Instagram will give you accounts with a similar audience. Click "All" to see the full list of accounts.
How to find competitors using search engines
To find competitors through Yandex and Google, you need to decide what key queries to search for them, for this, use Yandex Wordstat. Enter the highest search term, such as "Mobile Application Development". The service will allow you to find related key queries for which users are still looking for you and your competitors. You can also use the search by region, which is relevant if the business is local. nine0003
Once you have decided what queries to search for competitors, type them into the search and go to the sites.
Find social networks (most often located in the header or footer of the site, as well as in contacts). This is a more time-consuming method, but in this case, you can kill two birds with one stone when you start the analysis: evaluate both the Instagram account and the site.
How to find competitors using maps
You can only view companies that are in close proximity to you. nine0004
Search for a keyword, such as "Restaurants" and open those that are close to you. In Yandex.Maps, many companies indicate social networks, which simplifies the search. There are many companies in 2GIS that do not have a website and indicate only social networks. If the company of interest only has a website, then you can search for an Instagram account using the method described above.
Conclusion
Finding competitors is a responsible task that requires a systematic approach, because new accounts can appear even every day.
Therefore, in order to be one step ahead and offer the best product, you need to know your competitors in person and draw inspiration from them. nine0004
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Checking bloggers
Instagram competitor analysis 2022: TOP 10 services In short, if you want to keep up in your niche, competitor analysis is a must. And I will tell you how to conduct an analysis and what to focus on.
Our recommendations are also suitable for those who want to check out a blogger. Profile analytics is usually built into Instagram ad exchanges, but if you are going to work around it, do not be too lazy to check your account and use the tips from this article. nine0004
TOP-7 analysis services
It is easier and more complete to analyze competitors through services, so below we have collected the most popular ones for analyzing competitors on instagram. Many have a free period, this will help you test the service and choose the one that suits you best.
| Service | Cost | Free access |
| Livedune | from 400 ₽/month (“INSCALE” 30% discount + 7 days of access) | nine0150 7 days|
| SpamGuard | from 99 ₽/analysis (“inscale” discount 20%) | 1 check |
| Instahero | from 99 ₽/analysis ("INSCALE" discount 30%) | No |
| Instaspy | from 690 ₽/month | No |
| Adlover | 1 500 ₽/month | 5 checks |
How to find competitors?
Of course, those who are active in social networks usually know their direct competitors well.
However, you still need to conduct a search at least once every six months - in order to identify new players in the market.
- By keywords on Instagram
The easiest option is to search for competitors in the social network itself by keywords. Just enter in the search key related to your niche, for example, "pizza" or "planer" and Instagram itself will filter out all competitors for you. nine0004 Search on Instagram
- By keywords in the search
That is, find competitors through a search engine, and already find Instagram on their website. As easy as pie. In the same way, you can immediately search for instagram accounts - drive in a keyword + instagram.
Search- By hashtags
This method is relevant for small regional companies or narrow niches with low competition. To do this, type in a hashtag (on the topic of your business, product, city, activity), etc. and click "accounts". Instagram will give out profiles that use it in publications.
nine0004 Search by hashtags
Important. Do not have time to respond to direct and lose potential customers? This problem can be solved with the help of Boss.direct. The chatbot will automatically respond to customers and offer a suitable product or service. To do this, you need to set up a personal account and create answer options for a dialogue with the user. Click and test -> boss.direct
Competitor analysis
And now for the real juice: I'll answer important questions about competitor analysis, give practical advice and show examples. Technically, it is not very different from analyzing your Instagram account. But some subtleties are still worth considering
1. How to check cheating?
After the search, a certain database of competitor accounts will be collected. Before doing analysis and wasting time on everyone, accounts need to be filtered. Select the 10 most popular profiles by audience, likes and comments. After that, it is worth checking for cheating - this can be done using services and manually.
For convenience, enter the data in the table.
- In the service
So, for example, using the Livedune service, you can see the statistics of a competitor and understand whether the account has been cheated or not. In the "Search" section, enter the name of the profile and click "Search". When the account is found, click "Upload". nine0004
Next, account statistics will open. To check the cheat, go to the "Engagement" tab.
Cheating checkIn the section you can see the dynamics of changes in the main indicators, on the basis of which you can draw conclusions about cheating. For example, a sharp increase in comments will tell about this. Just in case, compare the statistics with the profile - perhaps there was a contest or a giveaway.
The service calculates the average engagement rate. Normal ER depends on the size of the audience, that is, the more subscribers, the lower it is. Bloggers tend to have a higher engagement rate than stores.
nine0004 Indicators
You can analyze a competitor's account in detail - or you can order a quick check on the service. The service will draw conclusions about cheating, and you will decide whether it is worth taking a blogger’s account for analysis.
Checking a blogger- Manually
You can check whether the page is turning indicators on your own. Now I will tell you what to look for when manually monitoring a profile.
- Analysis of subscriptions
To begin with - audience analysis. If the account has a huge number of subscriptions, then most likely the audience is wound up with the help of mass following - a competitor using the service massively subscribes to people in the hope of reciprocity. nine0004
Check subscriber accounts. You can immediately see the fakes wound up with the help of services - an incomprehensible profile name, a lot of subscriptions and almost no subscribers, there are photos of different people or pictures in the feed.
- Analysis of likes
From a marketing point of view, it is considered that a conversion of 10% from a subscriber to a like is a very good result. For example, if a page has 1,000 followers and posts have 100 likes, that's not bad. If the numbers are several times larger, then this is doubtful. nine0004
Also notice how the number of likes under posts varies. The audience will not like different content equally. If the last 10 posts have approximately the same number of likes, then this indicates cheating.
But drastic changes are not possible either. If on the last 5 posts, for example, there are 200 likes, and on the previous 5 30, and the content has not changed, it means that there was a cheat.
Analysis of likes Interesting. Active followers are the key to success in the social network. We recommend that you use the TmSmm service to wind up subscribers, likes, views and comments.
The main advantage is that all mass actions will be done by real people and you will not get banned. Click and use for free -> TmSmm
- Analysis of comments
Comments, like likes, can be boosted. Notice the style of the comments. If they are fake, then most likely they will be of the same type, uncomplicated like: “wow, super!”, “everything is fine”, “very beautiful profile”, etc.
Comments from real users usually contain questions regarding the product - sizes, prices, availability, etc. It can be detailed reviews - both positive and negative. Be sure to look at the responses to the comments. You can’t wind them up, so if a discussion flared up around a comment, it’s clearly not fake. nine0004 Comments in the profile
What exactly to analyze, we will now describe in detail further, but for now, enter the columns in the table:
1. Account name;
2. Number of audience;
3.
Average number of likes;
4. Average number of comments;
5. Design chips;
6. Popular topics of posts;
7. Advertising chips.
2. What to look for in the design?
Instagram is a visual social network, so a beautiful account design is 80% of success. You can have a super-quality product, constantly post something about it on Instagram, but not get sales. And the reason is in such a seemingly trifle - the design of the profile. nine0004
- Avatar
Look at what competitors use on their avatar - a picture or photo, what colors the avatar is designed in, how the association with the brand is built.
- Eternal stories
A way to collect relevant and useful information for subscribers. Pay attention to how competitors' covers are designed, what is placed in folders, in addition to standard information and prices, reviews, working hours, etc. By the way, you will find our recommendations on eternal stories in the article.
nine0004
Related:
Actual stories: how to design (20 ideas) + how to add (2 ways)- Profile header
Includes name and description. It should be clear to the user what kind of company / brand it is, what it does and what is unique about it. Analyze how competitors formulate USP in their profile, what product characteristics are emphasized, what bonuses and discounts are, what types of communication are offered to customers.
Related:
Link to WhatsApp on Instagram: how to add (2 ways) + 6 services Header design- Ribbon
Look at the colors of competitors' posts, how photos are laid out - angles, scale, plans. How is subject shooting made, what scenery is used, what is the emphasis on.
Ribbon design Interesting. Don't forget to add game elements to your profile promotion. For example, give points for activity, and then give gifts. And you feel good, and subscribers are happy.
In addition, all this is implemented very simply through service SUB.BY
3. What to analyze in the content?
All design features will not work if the most important thing is lame - the content. I won’t talk in detail about the content now - we have already written a separate article about this. And we will continue to talk about what to look for in the content of competitors.
Related:
Content: in simple words + 20 examples- Topics
Follow the publications to see if competitors use permanent headings, look at the dates, maybe posts on a certain topic are published, say, every Sunday and get a good response. nine0004
Make a list of topics on which posts are written, whether competitors use standard forms of sales posts, or somehow change the structure. See from which sides the product is revealed, and what content is better for which component of it - an image or a video.
- Text design
See how the text of posts is visually built: whether subheadings, emojis, highlights are used. How is the key idea or special offer highlighted - in a separate line, caps, etc. Read the posts and note the manner of speaking with subscribers, whether competitors use the "voice of the brand" - words that are understandable to a narrow circle of people. nine0004 Post text
- Stories
Find out what tools competitors use in stories - interactive, polls, games, also look at how it's all done: filters, stickers. And of course, note what is being filmed - the workflow, before / after, etc. To find out, you need to watch stories for at least a week, then you can conclude how often and which stories are released.
Stories4. How to analyze advertising?
It is clear that advertising is an individual matter. But the analysis of competitors' ads will give ideas for the offer, pictures, help you find useful bloggers, etc.
, and, accordingly, save you from draining the budget. nine0004
As an advertisement
- Analysis of blogger ads
Go to the account tagging section and see who tagged a competitor's account in the last month. A certain percentage of marks will be reviews, but if a competitor was advertised in blogger posts, then this information will definitely remain there.
Look at what type of bloggers competitors usually advertise with, what the ad itself looks like, what offer they use, and, of course, what kind of response competitors get for ads. nine0004
Related:
Blogger Advertising: The Complete Guide + Marketing Secrets Advertising with bloggers- Analysis of advertisements
You can see which posts are promoted by competitors. To do this, go to his profile, click the "Account Information" button, and then "Active Ads", and all advertising posts will open.
Analyze the reaction to advertising by likes, comments, and draw conclusions about what type of post will be relevant in your niche. nine0004 Analysis of advertisements
5. How to analyze the offer?
Start with the price. Determine the most popular product in your segment and see its cost among all competitors. The average cost of the goods will be the market value.
But in addition to the price, look at the conditions that a competitor offers when selling a product. This includes shipping, packaging, additional items, etc. Customers are willing to overpay for their comfort. Therefore, compare your conditions with competitors and implement what is missing (not a blueprint, of course). nine0004 Analysis of offer
6. How to analyze the loyalty program?
Carrying out various promotions, sales, issuing bonuses is one of the ways to attract attention or increase sales. Therefore, scroll through the competitor's feed for the last 3 months, see how often he does this.
Pay attention to the reaction this causes, it is possible that earlier under the posts, for example, about the action, there will be high activity, and later it decreased. This means that the competitor simply "overfed" the audience. nine0004
Also draw conclusions about how the competitor organizes promotions, sales, etc., i.e. conditions, what products / services are most often offered, etc.
Loyalty program analysisBy the way. Have you heard about the new method of promotion on Instagram? SocTool has a unique algorithm that allows you to intercept the target audience from competitors online. The service will instantly establish a contact (subscription, like, message in Direct) while the user is online. Click and test - SocTool
Competitor analysis example
In an era when content on the Internet is everything, users are trying to publish what is called content "who is what much." That is why, as an example, let's consider a person who, like no one else, is able to create a sensation on the published material, namely, Instasamka.
More than five million people have subscribed to the girl's account. Speaking about the audience of the rap singer, it is mostly girls. The number of commercial accounts is also decent - this is not very good. As a rule, such accounts almost never show activity. nine0004
Since Instasamka in her new album, which was released in November, focused on English, in the "languages" section, you can see that the English-speaking audience on the girl's page has noticeably increased.
Speaking of such indicators as "engagement", "audience activity" and "authenticity of the audience", everything is not so rosy here. On the one hand, the rap singer's subscribers could have been livelier, given the level of outrageousness. This may be due to the fact that quite often Instasamka puts advertising posts in the feed that do not particularly excite subscribers. nine0004
On the other hand, we are talking about a blogger with a millionaires - for an audience of this size, the engagement of Instasamka is much higher than average.
