How to find collaborators on instagram
6 easy ways to find Instagram collaborations
Have you ever wondered how content creators or influencers make money? Did you think they get paid just for making an aesthetic feed or dressing up for the camera?
Well, they do!!
Ever since social media, especially Instagram, has become the new playground for marketing, major and minor brands have been on the lookout for creators and influencers that fit their niche to help promote their products or services.
These collaborations originally started with barter deals, where a brand would offer products or services in exchange for a post or video on their account or page. This would direct their followers to the brands’ websites or pages.
This slowly progressed and now, based on the number of followers or subscribers, and on how famous the individual is in general, the barter deals have turned into monetized transactions. This change, along with the pandemic has moved a ton of people to be either a creator or build a brand or business big enough to pay a creator to promote your stuff.
In this article, I’ll tell you the easiest way to find Instagram collaborations, for both brands and for creators.
Creators, influencers, brands, and businesses are available on Instagram by the dozen. You just need to know how to filter them out and get the best ones.
1. HashtagsBrands: This is the most convenient and easiest way to look for potential influencers that will do a good job marketing your product. Search for hashtags relating to your product or service or industry. Note down all the ‘Top’ images or posts you like. You can check their bios, and if they have a good follower base and they match your desired aesthetic, you can DM them. Most people also now include their number or email address and you can contact them via those methods.
Influencers: Influencers, if you don’t already have a list of companies you’d like to collaborate with, you can also search for hashtags based on your niche and look for companies that use collaborations for their marketing.
You can also different kinds of products or services based on your abilities. For example, if you’re athletic, you can contact sports shoe brands, gyms, or even health food companies.
Brands: In an industry where competition is healthy, checking in on what your competitors are doing, only to do it better, is not cheating. Find out which influencers others in your industry tend to collaborate with. Look through their social profiles and other marketing materials to see where they make use of collaborations and who are their prime influencers and contact them.
Influencers: For influencers, it’s not much different. Look at the profiles of other influencers and here you’ll be able to find out which brands are open to collaborations. You can DM the brand or take a little more effort and research the brand. You may find an official email id and maybe even one that leads straight to the person handling collaborations.
Brands: As a brand, your followers are already a fan of what you do. You can be sure that there will also be creators or potential brand ambassadors among your own follower list. Putting out a quick story will help filter out users that want to collaborate and market your brand. It is of course easier to contact users with a complete and update bio. Influencers who also have linked their Influencer Media Kit would be the place to start.
Influencers: For influencers as well, keep an eye on who’s following you and your DMs and requests. It’s quite possible that, based on your work and aesthetic, brands may DM you for collaborations. Including your Media Kit in your bio will also come in handy when brands are looking for collaborations.
An Influencer Media Kit should include an updated bio with links to your other socials, your social media stats like your followers and subscribers, your audience demographics, and details about your past work.
If you have any kind of review or testimonial from previous collaborators, that will just increase your odds of finding collaborations.
Brands: If you’re a well-established brand, it’s highly likely you also have a website. You can use this website to create a collaboration section. With some coding and a form, you can quickly create an easy way to filter out influencers interested in collaborating with you.
Influencers: If you’re a creator, it goes without saying that you have a little bit of creativity in you. You can use this to make your own website. It can be an influencer media kit in itself. You can also add collaboration-specific details. Create a way for brands to be able to contact you easily.
While points 1–4 were ways to get collaborations from both the brand and influencer views, the next couple of options apply to both in a similar way.
5. Google alerts and social listeningSetting up Google alerts with keywords pertaining to your brand or industry is very helpful.
You’ll be alerted every time someone publishes something with those keywords in the caption, hashtag, or article. You can use the available filters to narrow down the alerts and only be notified of something potential.
Using apps that offer Web Listening, like Crowdfire, also helps in tracking potential collaborations. All you need to do is keep adding various keywords so that the app can fetch relevant data for you. Once you have this data, you can sift through it for potential collaborations.
6. Instagram remixLike TikTok Duets, Instagram has an option to remix reels. It basically means you can use your own video along with another. It can be a reaction video, an interaction video, or a collaboration. While there currently isn’t a way to easily search for brands or influencers that use this, it definitely is a good thing to add to your pitch.
Bonus tip for brandsJust like an influencer must create a media kit to enhance their bio and showcase their skills, brands must also keep in mind an important checklist when shortlisting influencers for their marketing plans.
First is the Target Audience. This should match when finding your army of influencers. If they have a media kit, you’ll know about their audience demographic quickly. If not, you’ll have to do a little research.
Second is the Personality of the influencer. It’s not always about aesthetics, it’s also about the kind of person the individual is.
The third is closely related to the second. You must pay attention to engagement levels rather than focusing only on follower or subscriber numbers. If they have a charismatic personality, it bodes well for your brand.
The last is setting goals. You may never find 1 influencer that does it all, which is why it’s important to set certain goals when looking for a collaboration with an influencer. Your goals may vary with the campaign. It may be for brand awareness, sales, customer loyalty, or audience building. The sky is the limit.
That’s all folks!
Happy collaborating!
What other ways have you secured collaborations? Let me know in the comments below!
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Brand Collaborations On Instagram: How To Find Them?
Instagram is the main income source and a platform for building relationships and significant collaborations for many content creators and influencers. You have a great audience with high activity and engagement rate, and you probably want to monetize it, don’t you? Brand collaborations are one of the most effective ways content creators and influencers use to make money on Instagram and reach a wider audience. In fact, 93% of brands use Instagram for influencer marketing.
Brand collaboration means finding a brand in your niche that is suitable for your Instagram page and will make a deal to promote their products or services. As a brand ambassador, you need to post content on your Instagram page using their products or posing with them.
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Your goal is to bring new potential customers to a specific brand and get paid for it.
In today’s blog post, you will find concrete real-life examples of effective brand collaborations. Also, you’ll find tips and tricks on how to establish brand collaborations on Instagram. Let’s walk through the whole process from start to finish together.
Table Of Contents
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- Benefits of successful brand collaboration
- Examples of effective brand collaborations and cross-brand collaborations
- 5 ways to find Instagram brand collaborations
- Instagram features to improve your brand collaborations
- FAQ about brand collaborations
- Key takeaways
Benefits of successful brand collaboration
As an influencer or content creator with a decent audience on Instagram, collaborating with a brand will bring you more benefits than you can imagine.
You will get noticed
Brand collaborations can increase your popularity and help more people hear about you. Imagine that you collaborate with a big brand in your niche and promote their products on your Instagram profile.
When they feature you on their Instagram page and show their followers that you use and recommend their products, a bunch of new people will hear about you and probably enter your Instagram profile. It will also bring you many new followers and increased engagement rates, making your content and profile way more noticed than before.
When you start a new collaboration with a brand on Instagram and start promoting their products to your followers, you will instantly build more trust than usual. Moreover, they will look at you from another angle.
If your followers see that a popular (or a new) brand from your niche trusts you and deals with you for brand collaboration, they will feel better about your work and trust your efforts.
That’s how a brand collaboration can help you build trustworthy relationships with your Instagram followers.
In fact, it is crucial for higher-profile growth and higher earnings.
FYI: You can embed Instagram widget automatically with EmbedSocial’s UGC platform. Start a free trial and display your social media widgets now.
New content ideas and experience
As an Instagram influencer, you have probably accustomed your followers to a certain type of content on your page. There is a risk of your monotonous pace and straight line because they can easily get bored of that and will not engage with you anymore.
Brand collaborations can give you an idea of placing new types of content in front of your followers. They will have a chance to engage with something new and fresh. This is a huge step in converting them into customers.
Maybe your brand will require you to post more video content like reels or more daily IG stories of you using their products. This can bring different content to your Instagram page and get your audience more interested than you can imagine.
Opportunity to be face-to-face with your followers
Instagram is a social media platform where people love to find additional information about certain products, ask questions about them, or take a consultation with other people in the niche or Instagram community.
Content creators and influencers who collaborate with brands in a certain niche are mostly susceptible to countless DMs and comments where people ask different questions, tell their experiences, or want a product recommendation.
This situation will allow you to be face-to-face with your interested followers and communicate with them directly. Also, it would be beneficial to build customer relationships by showing efforts to help your followers and give useful information about the products.
Source user-generated content
User-generated content created by your audience is an amazing asset every social media content creator dreams to have under his belt. It helps build trust and brand awareness, increased engagement rates, profile growth, and so on.
For example, ask your customers to use your unique hashtag on their posts so that they can be featured on your page for free. Everyone wants to be featured by an influencer, so they will probably love the idea.
Another example is reposting testimonials and product reviews your followers make for the products you promote. Repost every Instagram story you are tagged on, and comment on every post your followers create with a certain product.
Show real-life experiences on your Instagram page to motivate other people to become your customers and build trustworthy relationships with you.
Examples of effective brand collaborations and cross-brand collaborations
We are witnesses to how popular brands collaborate with celebrities and big influencers with millions of followers on Instagram. But, not just famous people are included in the brand collaborations game.
Many big brands collaborate with micro-influencers and take advantage of their small but super-hyped audience in a certain niche.
Let’s see some concrete, real-life examples of effective brand collaborations:
Nike and Cristiano Ronaldo
One of the biggest sportswear brands on the planet, Nike, has collaborated with the famous footballer Cristiano Ronaldo for a long time. Cristiano Ronaldo has over 400 million followers on Instagram, making him the most popular person on the platform.
If you go to his profile, you can notice that he has a bunch of photos and videos with Nike footwear and sports clothes. On the whole, he is promoting their sportswear as their brand ambassador. Also, we can notice Ronaldo in many Nike ad commercials on TV and on social media. This is amazing proof of how big influencers collaborate with popular brands and promote their products worldwide.
HP and Elle Magazine
Another example of cross-brand collaboration is between HP, one of the biggest technology companies for device manufacturing, and a fashion-related Instagram page, @elleusa.
This is a great example of how Instagram theme pages in a specific niche can collaborate with big brands too, and not just influencers.
HP and Elle Magazine collaborated for the “Women in Hollywood” event for a series of magazine photos, showing them on HP devices.
They have a mutual benefit because the customers from different industries are in touch with different products, subsequently leading to a bigger reach and new market share for both sides. If you have a page on Instagram in a specific niche without showing your face, you can establish a brand collaboration easily and take advantage of it. See the latest collab that allows Elle US to deliver the world’s first sustainably printed fashion magazine.
View this post on Instagram
A post shared by HP (@hp)
Coca-cola and hundreds of micro-influencers
Coca-Cola uses a marketing strategy supported by many micro-influencers from around the world. They collaborate with hundreds of smaller influencers to promote their product on social media, like eating food, dancing, and doing sports together with Coca-Cola.
During the Christmas period, for example, we can notice different social media ads and promotions on Instagram with specific hashtags for Coca-Cola and different dancing trends on TikTok supported and sponsored by this brand.
5 ways to find Instagram brand collaborations
1. Do in-depth research on brands
Do you want to collaborate with brands on Instagram, but you don’t know which brands are suitable for your Instagram profile? You can do regular research on Instagram as your preferred platform for content creation and look for brands in your niche with a product interesting to your audience.
In the search tab on Instagram, type any specific keyword, search for different hashtags (like #ad, #collab or #sponsored), and check more significant business profiles that best fit brand collaborations. As an alternative, you can go on Google and directly search for certain names in your niche, so you can contact the most interesting ones and start a conversation about future collaborations.
Once you find the best hashtag to explore for collaborations, look for a particular user who might offer collaborations in your niche.
And once you discover the user, look for their email or send them a DM to offer your collaboration opportunity.
2. Check your competition
Obviously, you are not the only content creator in your chosen niche, and there are a bunch of other bigger and smaller Instagram profiles creating similar content like you. One of the easiest ways to find relevant brands for collaboration is to check your competitors’ profiles and find the brands they collaborate with.
Look for sponsored photos and videos and content with certain products and tagged profiles in the description. You will find brands that deal with that content creator and take advantage of their audience. You can reach out to them on Instagram or by email and offer a brand collaboration with better and more engaging content ideas for promoting their products to your audience.
So if you are a hotel on Mykonos you might want to look for hashtags that possibly your competitors use when promoting their offering with collaborations. For example, we used the hashtag #miconoshotel:
In just a few minutes we found a travel creator who promotes certain hotels and spas in Mykonos. So if we are a hotel that is a competitor, we can see how they use collaborations to spread brand awareness.
3. Check influencer marketing platforms
Influencer marketing platforms are an amazing opportunity for both brands and influencers to start a collaboration. Brands are looking for influencers to join their marketing campaigns and promote their products, so here you can search for brands in your niche and reach out to them. You can get gifted or paid brand collaborations and gain a decent experience when it comes to creating sponsored content on your Instagram profile.
4. Reach out to brands that engage with you
No matter how many followers you have or what type of content you prefer, some brands will still be interested in your Instagram work.
Find out which brands interact with you and engage with your content. Afterward, reach out to them and offer a collaboration. It’s most likely that such brands will respond positively instead of brands that have never heard about you.
Also, you can check your followers’ list and check your DMs and comments to select relevant business profiles. Contact them via DM or email and offer interesting ideas for promoting their products or services. Even if you have a lower number of followers, keep in mind that brands love to collaborate with micro-influencers in certain niches.
5. Check the brands that use Instagram paid ads
Scrolling up through your Instagram feed or stories, you will come across different ads and promotions brands post to reach their target audience in a specific niche. Open up their profiles and check their content. If you think that their products are suitable for your audience, first reach out to them and offer them a free feature and a brand collaboration later.
Paid ads become more and more expensive. Therefore, you can make a deal with them for a gifted collaboration or a price they are comfortable paying for a series of posts on your Instagram profile with their products. This will be a win-win situation for both of you with many mutual benefits.
Instagram features to improve your brand collaborations
To make your brand collaborations more effective and get the most out of your potential customers, you can use different Instagram features to collaborate with your brands:
Instagram Live
Going live on Instagram means being face-to-face with your interested followers and interacting with them in real time. Instagram Live is a free feature every content creator can use to promote different products directly to the audience and also start communication.
As a content creator, you can stream a live broadcast on Instagram to show your audience how to use a specific product and give them a chance to learn more about it and ask questions.
Answer their questions in person and resolve their misunderstandings. Give special offers and discounts to live viewers. Moreover, don’t forget to schedule your broadcast before, so your interested followers can set a reminder for it.
Instagram carousels
Instagram allows content creators to use up to 10 pictures in 1 post. This is a great feature to let your followers spend more time on your post and see all the pictures. It helps you to get bigger engagement rates and easily get noticed by the Instagram algorithm.
Also, you can use carousels as a call-to-action and present a certain product in 10 different ways using 10 different photos in a single post. You can create a mix of photos and videos as well. The latest example of Instagram carousel posts that showcase a strong brand relationship is the collaboration between Dolce & Gabbana and the Kardashians.
Instagram reels
Instagram reels are a powerful weapon every content creator needs to use to skyrocket engagement rates.
Brand collaborations will be more effective if you implement reels in your video strategy and post them frequently.
The chances are high that your reels will catch the audience’s attention and reach many non-followers who can check your content. Create catchy reels to promote products relevant to your audience and convert them into trustworthy customers.
Here is an example of a real created by Louise as an ad collaboration with SnugSofa
View this post on Instagram
A post shared by Louise (@thehousebythetreeviews)
Instagram stories and stickers
Want to be active on your profile 24/7, even if you don’t have daily content? Instagram stories are the right solution for it. Consistently posting IG stories will increase your profile activity. Therefore, your followers will have a chance to interact with your content daily.
All of this can help build trustworthy relationships and get insights into your audience’s interests using some stickers.
When it comes to stickers, you can use them on your Instagram stories for different purposes. Use the poll sticker to let your followers vote about any product or decision. The link sticker redirects the viewers to the product page, website, or online store. Use the quiz sticker to collect people’s opinions. Additionally, use the countdown sticker to put some pressure or announce a promotion of a new product launch.
FAQ about brand collaborations
How do brand collaborations work?
When a brand pays a content creator to create content related to any product for marketing purposes, it is called a brand collaboration. Brands often hire influencers to post content with certain products on their profiles and promote them to their audience for bigger product reach and revenue.
Q: How to ask for a brand collaboration on Instagram?
A: Before you jump into a brand’s DM, do regular research for regular brands that fit your niche.
Select the most relevant ones and check their products. If you think that their products are suitable for your audience, contact them. Introduce yourself and offer interesting content ideas for promoting their products on your profile.
How to spot a fake collaboration on Instagram?
Scammers give their efforts to manipulate some influencers in many different ways. You can receive an offer in the comments below your picture to DM them. Also, you can receive a message from an account with 0 followers offering you money for collaboration and similar scenarios. You will also notice profiles with copied profile pictures from a real brand. All of this is a huge alarm to block these users and don’t bite their hook.
Do you get paid for Instagram collaborations?
There are paid and gifted brand collaborations on Instagram, and it all depends on your mutual deal. Many influencers do get paid for brand promotion they collaborate with, so the prices are between $100 – $250 per post if the influencer has under 50,000 followers; and $1000+ per post for 100,000 followers or more.
Brand collaborations with famous people and celebrities are much higher, and millions of dollars are on the table.
How do you respond to a brand that wants to collaborate?
When a brand reaches out to you for a collaboration, check their profile first and see their products or website. If it seems like a legit brand and not a scam, reply to their message with gratitude, and let them explain their collaboration purposes. Be kind and honest and always tend to have a professional conversation.
Key takeaways
Brand collaborations on Instagram are an important asset. They build a relationship between a brand and the influencers, and they mutually grow and benefit. Often brands are looking for influencers to join their Instagram marketing campaign and help them promote certain products. Even if you have a smaller audience but still create content in a certain niche, you can find a brand for collaboration. In fact, micro-influencers are very important in many aspects.
There are many different ways to find relevant brand collaborations suitable to your audience. Also, there are different Instagram features you can use to get the most out of it.
Here are 5 key takeaways you should be aware of related to this blog post:
- Brand collaboration is when a brand pays a content creator to promote certain products and create content about it. Not just big influencers can collaborate with brands, but theme pages in certain niches and micro-influencers too.
- There are huge benefits from starting a collaboration with a brand, like getting noticed by more new people, significant profile growth and increased engagement rates, new content ideas, and building trust with potential customers.
- Instagram allows you to use different features to make brand collaboration more effective. Features like Instagram live, link in bio option, Instagram Stories link sticker, audience insights, Instagram reels, etc.
- Before you reach out to a brand, do regular research and see if their products are relevant to your page and your audience.
Start by introducing yourself and showing them a clear plan on how you can help in product promotion and increasing their revenue. - To find potential brand collaborations in your niche, you can use influencer marketing platforms and contact interested brands. Also, check your competitors and find the brands they collaborate with, do Google research for branded campaigns you are a good fit for, etc.
FYI: You can embed Instagram widget automatically with EmbedSocial’s UGC platform. Start a free trial and display your social media widgets now.
How to co-post on Instagram* and add a collaborator
The Collaboration feature was tested in early 2021 in several countries and launched globally at the end of the same year. Co-posting is available for any open account and can be another free way to promote, as well as an ideal way to collaborate with brands and bloggers.
Let's take a look at how the Collaboration feature works, how to make a collaborative post or Reels on Instagram*, and how to use this tool in your work. In conclusion, we will tell you what to do if you can’t create a joint publication.
Advertising: 2Vtzqxi7Yrq
Read also : 12 ways to get followers on Instagram*
How to add a co-author of a post/reel on Instagram* and make a joint publication
Explain and show how the “Co-authorship” function on Instagram* works.
Co-authorship in posts
Step 1 . Start posting. Add a photo or video, and get to the publishing stage.
Step 2 . Below the signature text box, click Tag People.
Step 3 . On the page that opens, click "Invite a collaborator".
Step 4 . In the search field at the top, start typing the account name and select the desired user.
Step 5 . After that, select the location of the collaborator's tag on the photo and publish the post.
How to accept co-authorship
The user you specified as the co-author of the publication will receive a notification about the mark and will be able to accept or reject it.
If you confirm the collaboration, the post will appear in the feed of the specified user, and two avatars will be displayed - the author and the co-author.
The mark can be deleted or changed at any time. To do this, open the post menu and select "Stop sharing."
How to lay out a joint Reels
For Reels the process is similar. Start creating Reels, add videos, music, effects and so on. At the last step, under the description field, click "Tag people".
On the page that opens, click "Invite a collaborator" and add the desired user.
Important : If you want to invite a co-author after publication, you will not be able to do so.
Adding a co-author is possible only at the stage of publishing content.
Will posts have the same number of likes and comments?
Yes . If you use the co-authoring feature when posting, the post will appear on your profile and on the other person's profile.
Likes and comments from your followers and other user's followers will be summed up.
So a post that is co-created can get more likes and comments because you join forces.
How to use co-authorship to promote
The launch of the new feature opens up many opportunities for collaboration between bloggers and brands, co-creation of content by different authors, and monetization.
For example, if a company wants to get more coverage for a post, instead of ordering ads in stories from a blogger, they can advertise in his feed using the co-authorship function.
Why it is not possible to make a joint post and what to do about it
Errors can occur if:
- The user you are trying to specify as a collaborator has a business account.
Solution : Switch from a business account to an author account. - The user you are trying to specify as a collaborator does not or should not have access to music (located in a region where music is not available).
Solution : there is no solution, you just need to wait for the social network to open access to music in the user's region. - The user has a closed account or is banned from being mentioned in posts. Solution : Make account public and allow posts to be tagged.
- Bugs Instagram*. A classic case when everything works on one account, but there is no function on another. Solution : Wait until it's time to work. You can try updating or reinstalling apps.
Useful Links :
- How to Get Reels
- Top 10 Instagram Analytics Services*
- How to get views in Reils
*Locked in the Russian Federation and owned by Meta, a recognized extremist organization in Russia.
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A joint post on Instagram - how to make and add a co-author + 6 ideas
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Content
- on Instagram
- How to accept a collaborator post on Instagram
- Collaboration ideas on Instagram
- FAQ
- – How many collaborators can I add to Instagram?
- - How to make an Instagram collaboration with multiple members?
- - How do I add a co-author to an already published post?
- – How to remove a collaborator on Instagram?
- - Why can't I list a specific user as a collaborator?
- - How to delete a shared post on Instagram?
- - How do I publish a collaborative video on Reels?
- - Why is there no "joint post" function?
Instagram developers regularly update social media.
network with new functions, expanding its capabilities. One of the latest updates is collaborative posts (Collabs).
Collabs allows you to publish one post or video in two accounts at once. Below I will explain how this function works and how it can be used.
What is a joint post on Instagram
A joint post on Instagram (Collabs) is an opportunity to post content in collaboration with another user, which will be displayed in two accounts at once.
https://www.instagram.com/reel/CVOKMVNARZX👉 Here's what you need to know about Collabs:
- You can post both a collaborative post and a collaborative video on Reels;
- A shared post will be displayed in two accounts at once;
- Content must be published only in the account of one author, and the second one must be indicated as a co-author;
- The second user must approve the co-authorship before the joint post appears in his account;
- Any user can be a co-author, mutual subscription is not required for this;
- Post cannot be split;
- Shared post has general statistics — likes, comments and views are counted based on data from both accounts;
- Access to statistics will be given to both authors of the publication;
- It is impossible to track how many likes (comments, views) were received on the page of each of the authors.
In appearance, a joint post is almost identical to a regular post. But two accounts are indicated as authors at once.
This is what a shared Instagram post looks like.Although formally two authors appear at the same time, only one of them manages the post - the one that published it. The first author can delete or archive the post, and it will immediately disappear from the co-author.
You will be able to share opinions, likes and comments, allowing you to use and interact with each other's communities. For brands, the Collabs feature opens up a new way to partner with influencers and gain social impact by connecting and reaching out to concerned communities.
Monique Thomas
Content Marketer.
How to make a joint post on Instagram
Absolutely any user can make a joint post on Instagram. The type of account, the number of subscribers do not matter. The function may not yet work on all accounts, but over time it will appear for everyone.
👉 To publish a joint post on Instagram:
1 Log in to your Instagram account and click on the "+" in the upper right corner, select "Publish";
2 Select the photo (video) you want to post, add a caption;
3 Click "Tag people";
"+" → "Publish" → "Tag people".4 Now select "Invite Collaborator";
Select "Invite collaborator".5 Use the search bar to find the user you want to make a co-author;
Find a collaborator using the search bar.6 Check if the correct account is specified in the co-authors and click "Finish";
After that, all you have to do is publish the post.
How to accept a co-author's post on Instagram
After publication, the post will appear only in your profile, and the specified co-author will receive a push notification and a message in direct.
Push notification with an invitation to become a co-author. The invitation will also come as a direct message.By clicking "View request" the co-author will have several options:
- "Accept" - become a co-author and publish a joint post in your profile;
- "Reject" - refuse to be a co-author;
- "Cancel" - return to this question later.
The post is published by one user, the second only agrees to become its co-author and place it in his account. After accepting co-authorship, the post will also appear in the co-author's account, and the nicknames of two users will be displayed in the "post author" line.
Collabs are great for creatives, influencers, and regular Instagram users who share content because it prevents you from posting identical content with a collaborator and will help increase your reach, potentially increasing followers and interactions.
Lewis Painter
Technical consultant, Apple expert.
Collaboration ideas on Instagram
One of the main benefits of collaborating is sharing statistics. Views, reposts, likes and comments go to both accounts. As a result, you get much more engagement than usual. Collaborative posts help improve profile statistics, and this, in turn, has a good effect on the ranking of posts in the feed and getting into the "Interesting" section.
Collaboration Posts - The ability to team up with another blog to combat falling reach.
Here are some more ideas on how you can use the new feature:
⚡ Audience sharing. One of the effective free ways of promotion is mutual PR (PR). In VP, two users team up to recommend each other's blogs to their followers. Mutual PR helps to show your blog and content to a new audience and, ideally, to get new subscribers.
If before everyone had to publish a separate post in their profile mentioning each other, now you can post a joint post.
⚡ Live broadcast announcement. Organizing a joint broadcast, the speakers post its announcement in their account. Using joint posts, you can post one post to two accounts.
Announcement of a live broadcast through a joint post.💭 Not so long ago, Live Rooms appeared on Instagram, live rooms, thanks to which up to four speakers can be present in one live broadcast.
⚡ Publication in thematic accounts. There are many communities on Instagram that post content from other authors.
This can be an account of a particular city, resort or public interest. The community owner always credits the author of the post, but with collaborative posts, things get a lot easier.
Instead of sending photos to the community owner in direct, you can invite him to become a co-author of the publication. This will simplify public posting and give additional coverage to both the community and the author publishing in it.
⚡ Advertising. Collaborative posts are also suitable for advertising. But in this case it will be direct advertising.
This option has another significant disadvantage: it is impossible to accurately track what real reach the advertiser receives from the influencer, because the statistics will be shared by two accounts.
⚡ Shared content. It happens that several people are related to the content at once. Any common work can be framed as a joint post.
This option is especially relevant for:
- Photographers and models;
- People in the joint photo;
- Film directors and cameramen.
⚡ Publication of one post in two accounts of the same author. Many people have several Instagram accounts at once. One can be work and the other personal. But sometimes it becomes necessary to share the same content in two accounts at once. As a result, common subscribers see the same post twice. You can simplify the task and create a joint post.
The main advantage of such posting is that posts will not compete for coverage in the feed.
FAQ
The opportunity to make a joint post on Instagram appeared recently and users still have a lot of questions. Below are the answers to the most common ones.
How many collaborators can I add to Instagram?
You can only add one co-author to a publication.
How to make an Instagram collaboration with multiple members?
Only one user can become a co-author. If you want to include more users, you can tag them in the photo or mention them in the description of the post.
How do I add a co-author to an already published post?
You can add a co-author to Instagram only at the publishing stage.
If the post is already published, you won't be able to add a co-author to it.
How to remove a co-author on Instagram?
Removing a co-author is very easy. But only the user who posted the post can do this.
To remove a collaborator:
1 Open the publication;
2 Click on "…" in the upper right corner;
3 Select "Edit", click on the post;
Open a post and select "…" → "Edit" and click on the post.4 Click the cross next to the collaborator's name, then click Done.
Click the cross next to the co-author's name.Removing a co-author will remove the post from his account. But he will still remain in your profile, only he will have one author - you.
Why can't I list a specific user as a collaborator?
Some users cannot be marked as contributors. When you try to select them, you will see this message:
It means that the user has forbidden him to be tagged on Instagram.
To be listed as a co-author, he needs to:
1 Go to Instagram settings;
2 Select "Privacy" → "Publications";
Instagram settings → "Privacy" → "Posts".
3 In the line "Who can tag you" select "Everyone" or "People you follow".
How to delete a shared post on Instagram?
If it was you who published the joint post, then to delete it:
1 Open the post;
2 Click "…" in the upper right corner;
3 Select "Delete" or "Archive".
☝️ Please note that after deletion, the post will also disappear from the co-author. Deleted posts can be restored within 30 days.
If you did not publish the post, but are listed as a co-author:
1 Open post;
2 Click "…" in the upper right corner;
3 Select Stop Sharing.
Open the post and select "…" → "Stop sharing".After that, the post disappears from your account. But it will remain in the account of the one who published it, already without indicating your co-authorship.
How do I publish a collaborative video on Reels?
Not only a post can be collaborative, but also a video in Reels.
