How to download a cover photo on facebook
How to Download Facebook Photos and Videos
Facebook is a treasure trove of memories of you and your friends, so you may want to download Facebook photos and videos to your computer or phone.
We'll show you the official methods as well as third-party Facebook photo downloader apps, allowing you to download your photos, your friends' photos, and videos.
How to Download Facebook Photos
If you want to save a single photo on Facebook, don't bother with third-party apps or websites. Facebook itself offers an easy downloader tool.
- On desktop: Open the photo, click on Menu (the three-dot icon) > Download.
- On mobile: Open the photo in the Facebook app, tap Menu (the three-dot icon) > Save to Phone (Android) or Save Photo (iOS).
You can use this method to download Facebook photos. It's as simple as that.
However, to download your friends' Facebook photos, their Facebook photo privacy settings should allow for it.
How to Download Facebook Albums
If you want to download a Facebook album from your own profile, Facebook has a simple method to do that. Again, you don't need any third-party downloader apps for this. However, you'll need to use Facebook on the web since the mobile apps don't let you download albums.
Follow these steps to download your Facebook album:
- Navigate to your profile by clicking your own name.
- Go to Photos > Albums.
- Open the album that you want to download.
- In the top-right corner, click the three-dot icon and select Download Album.
- Next, select Continue.
Facebook will get to work creating a zipped folder. Depending on the size of the album, this can take some time. Once it's done, you will get a notification telling you that the album is ready to download. Click the notification, enter your Facebook password, and select Continue.
Your album will immediately start downloading.
The downloaded album comes as a ZIP file. You'll need to extract this ZIP file to access the pictures.
How to Download All of Your Facebook Photos
There is also a simple method to download all photos from Facebook that you have ever uploaded. You will even get them in the right sub-folders organized by album. But the names of the files can be a little strange.
Here's how to use the easy built-in Facebook photo downloader:
- Head to Facebook settings on your desktop browser or use the link facebook.com/settings.
- Click Your Facebook information in the sidebar.
- Select Download your information.
- Choose the quality of the image files under Select file options. We recommend changing Medium to High if you want full-resolution copies. The setting you choose will determine the size of the file.
If you have a lot of pictures, this will increase the file size and the time taken by Facebook to get it ready. - Under Select information to download, click Deselect all, then select only the Posts box.
- Next, select the date range. Select All time to include all your photos.
- Scroll down and click Request a download.
Facebook will take some time to get the ZIP file ready, depending on how many photos and videos you have on Facebook. Once it's done, you will get a notification to download it from Available Files.
Download and unzip the file to see all of your posts and images, with albums as sub-folders.
The Best Facebook Photo Downloader App
3 Images
Multi Downloader for Facebook is one of the best Facebook picture downloader apps out there. It's free, it's super easy to use, and it works for videos, too.
With this app, you can download your own Facebook photos and albums, and your friends' Facebook photo albums, too. You can also search for users or Pages, and download photos and videos from there.
The app menu has quick links for Photos, Videos, Friends, Search, and a quick link to your downloaded images and videos.
Tap Photos for your own pictures, Friends to browse for someone in your friends' list, or Search to browse users and pages on Facebook.
The filter icon next to the search box at the top helps you find a user or a Page. Then browse to the album you want. Here, you can download all photos in the album or select a few to save. The method also works for videos. The major caveat is, the app is only available on Android.
Although Multi Downloader isn't as versatile as our previous favorite (VNHero Studio's Download Videos and Photos: Facebook and Instagram) that's no longer available, it does offer enough to stand among the rest.
Download: Multi Downloader for Facebook for Android (Free, In-app purchases available)
How to Save Facebook Videos to Your Computer or Phone
Pictures on Facebook have a simple Download button. But videos don't have any such easy way to download them. FDown.net is one of the easiest web apps you can use to save Facebook videos. The site lets you download private Facebook videos and works on desktop computers and smartphones.
Here's how to use it:
- Open the Facebook video and copy its link.
- Head to FDown and paste the link. Click or tap the Download button.
- Click Download Video in HD Quality or Normal Quality, and start downloading.
- In case the video plays in your window instead of downloading, go back to the previous page. Right-click on Download Video in HD Quality, choose Save link as..., and download it to the folder of your choice.
It should work like a charm. The downloaded file will be in MP4 format, which should be fine for most people. The method works on mobile browsers as well. We've tested the website on Chrome, Firefox, and Safari on Android and iOS, so pick any of the three.
FDown also has a handy extension for Google Chrome on desktop dubbed Video Downloader Plus. When you are playing a Facebook video, click the extension icon to download it to your computer.
Download: Video Downloader Plus for Chrome (Free)
There are lots of other sites that work the same as FDown. Now that you can save Facebook videos, you might want to go back and search for old videos you liked. To help you do that, here's a guide on how to find videos on Facebook.
Other Facebook Download Tools
Apart from photos and videos, Facebook has a ton of other information about you. The company is also notorious for its data collection.
The above methods let you download photos and videos easily, but you might want to consider backing up your Facebook history and learning about other download and data management tools.
How to Create Great Facebook Cover Photos [Free Templates]
Facebook cover photo size: 820 pixels wide by 462 pixels tall
How to make a Facebook cover photo on Canva
Free Facebook cover photo templates
How to upload Facebook cover photos
Facebook cover photo best practices
Most people know that Facebook cover photos are the large image at the top of a business page. What you may not know is that this image can have a big impact on a business’s bottom line.
Your cover photo is one of the first things potential customers will see, so it’s an important piece of your Facebook marketing strategy. You’ve got to call on your inner designer to make sure it’s poppin’.
In this article, we’ll cover everything you need to know about Facebook cover photos, including the perfect Facebook cover photo size. By the end, you’ll be able to use our free templates to create a stunning Facebook cover photo that will help your business grow.
Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Save time and easily promote your brand with a professional design.
Facebook cover photo size: 820 pixels wide by 462 pixels tall
The ideal Facebook banner size is 820 pixels wide by 462 pixels tall.
On desktop, your cover photo is displayed at 820 pixels wide by 312 pixels tall. On most smartphones, it comes up at 640 pixels wide by 360 pixels tall.
Since you can’t control how people will view your page, it’s best to use Facebook cover photo dimensions that can work for desktop and mobile. The size that seems to work best is 820 pixels wide by 462 pixels tall.
To make sure any important information in your cover image doesn’t get cut off on desktop or mobile, keep text and graphics within a center “safe” zone — don’t push anything too far into the margins.
For this article, we’re going to go over the basics of Facebook cover photos, but if you’re feeling pro, you can use a video instead of a photo for your Facebook banner.
Facebook cover videos should be at least 820 px by 312 pixels and 20 to 90 seconds long.
Do you find yourself with a photo or video you really want to use, but the dimensions don’t quite work? Don’t worry. You can still upload your photo and then adjust it. Facebook has a repositioning feature you can use to resize your photos and videos.
How to make a Facebook cover photo on Canva
If you’re wondering how to make a Facebook cover photo without any design experience or know-how, don’t worry. We got you.
Canva is a Facebook cover photo maker that requires no design or artistic experience. Here’s the step-by-step on how to do it.
Step 1: Head over to Canva
Head to Canva and create an account if you don’t already have one. Canva is free to use, but it will ask if you want to try out a Pro account for a 30-day trial.
Step 2: Find a template you like
Navigate to the search bar at the top of the page that says, “What will you design today?” and type in “Facebook Cover Photo.
”
Just a note: You can experiment here with different keywords for more results. “Facebook cover photo business” has +82,000 templates, for example.
Choose a template that looks good to you. If you’re unsure what will work for your business, scroll down to take a look at our list of Facebook best practices below for some guidance.
Optional: Share your template
You can now share this template with any groups or teams you have set up or keep it all to yourself. This is helpful if you need approval or feedback on your cover photo.
Step 3: Edit your template
Now, you can edit your template as you see fit! Simply click on the text to write over it.
You can change your typeface, font size, or color using the tool at the top of the screen.
Change your background image by clicking on the image and navigating to the top right corner to click Change image.
You can choose an image from Canva’s library of free images or upload your own imagery.
If you have great Instagram pictures, you can link your social media accounts on the left-hand toolbar to pull assets from there.
You can also use free elements, like filters, to edit your image.
Step 4: Download your finished image
Once you’re happy with your banner, hit the Share button in the top right corner. Click Download and choose your file type (we recommend .png). Then, your download will automatically start!
Free Facebook cover photo templatesDon’t want to sort through Canva templates? Our professionally designed templates make it easier to create your own Facebook cover photo. Here’s how to customize our templates for your brand. You will need Adobe Photoshop to get started.
Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Save time and easily promote your brand with a professional design.
1. After you’ve downloaded the templates, you’ll notice that the fonts and image files are separate.
Double-click on the font file of your selected theme to upload the font to your computer. Click Install font.
2. Double-click the image file to open it in Photoshop.
3. Select the Facebook cover photo template that you’d like to work with first.
4. To edit text: Double-click the text you would like to edit. You can change fonts and colors in the menu on the left-hand side.
5. To edit a color block or background: Double-click the color block you would like to edit. Change the size or use the menu on the left-hand side to change the color.
6. To edit a photo or image: Double-click the photo you would like to edit and click insert new image. Resize image as necessary.
7. To save the template: Select the template you would like to use and go to Save>Export As>Artboard to Files.
Make sure to save as a .jpg or .png.
8. Upload your Facebook cover photo following the steps below.
How to upload Facebook cover photos
Once you’re finished making your Facebook cover photo, uploading it is easy.
- Navigate to your Facebook business page and mouse over the cover photo space at the top.
- Click Add a Cover in the top left corner.
- Click Upload Photo/Video and select the photo you’d like to upload.
- A preview of your photo will appear in the cover space. Click the photo and drag it up or down to the vertical orientation of your liking.
- Click Publish.
If you don’t like how your Facebook cover photo is positioned after you’ve published it, you can click Update Cover and then Reposition, which will return you to step 4.
As you upload more cover photos, you’ll build up a library. If you ever want to replace your current cover photo with an older one, click Select Photo instead of Upload Cover Photo in step 3, and you’ll be able to choose from previously uploaded images.
Facebook cover photo best practices
There is a right way and a wrong way to create your Facebook cover photo. Here are some best practices you can follow to ensure you’re setting yourself up for success.
Use a simple image with a clear focal point
Your cover photo shouldn’t be too busy or confusing. You don’t want it to detract from your page, so choose a simple image without a lot of noise.
A clear focal point just means a natural spot for the eye to draw to. In the example below, the focal point is the woman with the cucumber.
Source: Canva
Follow Facebook’s cover photo guidelines
Following Facebook’s cover photo guidelines is always a good idea. Check their list periodically, as Facebook can change its guidelines occasionally.
Be sure to align your cover photo with Facebook’s business guidelines, too. You can’t infringe on copyright, for example.
Right-align objects
Right-aligning the elements or objects of your cover photo draws the viewer’s eye across your screen in a left-to-right direction.
This directs your viewer towards your page’s call-to-action (CTA).
Source: Vimeo on Facebook
Left- or center-align text
People typically read from left to right. If you have any text on your Facebook cover photo, we recommend keeping it to the top left or center. Much like right-aligning your photo’s object, this draws the eye from left to right, ending on your CTA.
In the adidas example below, the text is center-aligned with a right-aligned focus of bright green. This naturally leads your eye down to the Shop on Website CTA.
Source: adidas on Facebook
Hootsuite, on the other hand, has left-aligned text that draws your eye to the focal point of the woman using binoculars. Then, you’re naturally inclined to look below at the Sign Up CTA.
Source: Hootsuite on Facebook
Pair your Facebook cover photo with your profile picture
A Facebook cover photo that matches your profile picture always looks professional and put-together.
Use this as an opportunity to get creative with your brand!
Source: Target on Facebook
Optimize your cover photo for mobile
When you’re choosing an image for your Facebook cover photo, think about how it’s going to look on the screens of smartphone users. Mobile users account for approximately half of web traffic worldwide. You’ll want to think about how your image translates between devices.
Ask yourself:
- Is the text readable?
- How will the finer details look on a smaller screen?
- What’s being cut off when your cover photo is resized to mobile format?
Give your cover photo a link
Including a link within the cover photo’s caption is a great way to drive traffic. If you’re feeling clever, you could give your more curious viewers an easter egg here. Use your link to send them to a page with an exclusive product or a prize. As always for social links, use a link shortener to make your URL more manageable.
Source: Target on Facebook
Use your cover photo for campaign promotion
Since it sits above the fold, your cover photo allows you to tell your audience what you want them to know right off the bat.
Are you hosting a giveaway? Or perhaps you have a fire sale coming up soon? Maybe you want to tell them about a new product line that’s about to launch. Whatever it may be, you can upload a piece of promotional material to your cover photo to get the word out.
Facebook has roughly 2.91 billion monthly active users, after all. That’s a lot of potential eyes on your promo materials.
Avoid a pixelated photo!
If you upload a massive file to your cover photo, Facebook will try to reduce your file size. This can cause your cover photo to become pixelated and look low-quality.
To avoid this, make sure you upload as small of a file size as possible. Facebook recommends 100kb or less.
Experiment
Try testing your Facebook cover photos to see what resonates with your audience.
Testing is one of the best ways to truly understand what visuals work best on social media.
A/B testing your cover photos helps you figure out which photo catches your viewer’s eye and gets them to follow you. Pay attention to any increase in followers or engagement with the photo. And then put resources into making more content like that. It’s a cycle of success.
Perhaps your audience will respond to a bright, minimalistic design like the one below:
Source: Canva
Or maybe they appreciate a geometric collage with neutral color tones:
Source: Canva
Experimenting with your cover photo could be one way to get more likes on Facebook. Or it could even help increase your Facebook engagement. You never know until you try.
If you’re just starting out with your Facebook marketing journey, uncover how to create a successful Facebook business page here.
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How to Create a Facebook Cover Video: 3 Tips and 20 Templates
2.3 billion users, and 80 million of them are SMBs. Facebook for them, if not the only one, then one of the key points of contact with consumers in the social media universe. For some brands, the Facebook page even becomes the main platform: here they talk about themselves, immediately communicate with the client, announce events and sell goods. If most often the first meeting of a consumer with a brand on Facebook takes place in the feed - through an advertisement or a post shared by friends - then a detailed acquaintance begins with the profile page.
And the page, in turn, begins with the cover. Let's figure out how to make a Facebook cover video that will help create a good first impression, be informative and truly exciting.
Facebook cover video size
In order for the dynamic cover video to load and display properly, the recommended cover video size is by 820 x 312 pixels . This is the minimum allowed size. But it's still better to use a video size of 820 x 462 or 851 x 315 pixels . If the dimensions and proportions are larger than recommended, don't worry - during the addition, you can select the desired part of the video to display, and the excess will be "hidden". Facebook cover video format is not limited to pixels – length and weight are also important. Roller must be from 20 to 90 seconds - files longer or shorter than Facebook will simply not be allowed on the cover. In addition, the video must be of high quality - 1080p .
If you don't want to overwhelm users with information, you can simply duplicate a short video element (for example, make a 10-second video with two repetitions). That's what WeWork did
: Source: WeWork page
What should be the content for the cover video
Having dealt with the technical part of the process, we move on to the creative one. With this, everything is much more interesting - there are no rigid frameworks and limits. You can create an extremely ascetic cover or organize an explosion of colors and emotions - everything is appropriate. Most importantly, start from the style of your brand and the tasks that the cover should solve. With the help of a motion cover, you can, for example:
- concisely convey the brand philosophy
- announce an event or promotion
- talk about a new product
- support advertising campaign
- to present the command.
Tip #2. If you don't have a separate Facebook cover video, use a pre-made dynamic brand video that conveys the brand vibe in a concentrated manner.
This is what Red Bull did:
Source: RedBull page
Video covers grab attention by default - even today this is unusual because many brands (including the biggest ones) still use static. In order to use the attention of subscribers to the maximum benefit, when creating a cover, rely on the following basic principles:
- A clear message. The message that you pack in the cover visual must be one and be read immediately. If you are announcing a new advertising campaign, it is hardly appropriate to talk about the team at the same time or share the joy of a new industry award.
- Energy. A cover video should be energizing, engaging and engaging. If you make it neutral, no one will understand why you decided to choose a video format if you didn’t use its capabilities - you could get by with static. Be bold and don't be afraid to take a step (however small) beyond.
- Integrity. The cover should resonate with the rest of the content on the page—be in the same style, evoke the same emotions, and share the same values.
A high-quality and creative, but completely disconnected from the main story video will confuse subscribers.
Tip #3. Don't overload your cover video with details and use simple animation if you can't make a cool studio clip.
Source: M&M's page
How to add a Facebook cover video
To put a video on the cover, you can either select the desired file from those already uploaded or add a new one. These options open when you click on the "Change cover" button in the upper right corner of the cover. If you don't have the budget or time to create a clip, use Facebook cover video templates. There are more than 1000 of them in VistaCreate (and the collection is constantly updated), for any task and purpose.
Here is a step-by-step guide on how to make a professional cover based on a template in VistaCreate:
Step 1. Select a template
Select a template with a design of your choice from the gallery on the left.
Step 2: Customize the design
Once you've chosen the template that best suits your theme or style, move on to editing. You can change everything from colors to objects and photos. Usually they start with text, VistaCreate has several hundreds of Latin and Cyrillic fonts and it is possible to upload your own. You can add not only static objects, but also videos. Select a video from the VistaCreate media collection or upload your clip to your My Files folder and replace the video from the template with one click. If you're adding your own video to VistaCreate, make sure it's in MP4 or MOV format and doesn't exceed 200MB. The size is not so important - you can move the video and choose which part of it will be displayed in the template. The minimum video length is 3 seconds, and the maximum length is 60 seconds, but it can be trimmed directly in the editor.
Step 3. Download the design
After changing the design, you can download it in MP4 format by clicking the corresponding button at the top of the editor interface.
If you want to show the design to the team, click "Share" and select the "Send Link" option. Editing even the most complex video template usually takes no longer than 10-20 minutes - depending on how many changes you plan to make. It's much easier than putting together the right file in a video editing program and definitely cheaper than hiring a professional designer for this task. To make it easier for you to get started, we have compiled a selection of 20 of the most interesting templates. You can start creating your cover video or animation right now.
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Read our article on how to design social networks for business without a designer, and go to a selection of 25 free Facebook cover templates.
The Complete 2022 Facebook Cover Photo Guide: Scale, Sizes, Tips & Samples
Your Facebook cover photo is the first thing people will notice when they see your page. When it comes to creating the best first impression, everything matters: size, content, text, mobile readability, etc.
In this guide, we will look at Facebook photo and video size rules, templates with examples. Let's talk about what to do and not to do, and much more, which will help you create the most effective and impressive cover photo and video.
Before we begin: get familiar with the necessary terms
In order for everyone to be on the same wavelength and understand what will be discussed, it is necessary to go through the basic terminology that will be used in this article.
You won't find a lot of technical information, but there are some terms you still need to know. So:
- The cover photo is the space for the panoramic image at the top of the Facebook page above the avatar. Business accounts can use it to highlight their products, services, etc.
- The Safe Zone is a small part of the Facebook cover photo that is always visible on all social networks.
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A pixel (px) is a constituent element of a digital image, as well as the smallest unit of information. For example, an image might be 640px wide by 512px high, which is easy to see when you zoom in.
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PNG (portable network graphics or “portable network graphics format”) is one of the most commonly used formats in which image compression is lossless.
Facebook cover photo dimensions
Facebook cover photo is a large high resolution image. But with such a huge number of rules and sizes (covers, avatars, links to photo publications, etc.
), it's hard not to get confused. Here are some technical requirements:
For desktop users, your cover photo appears 820px wide by 312px high. For those using the mobile version, the photo will be limited to 640px wide and 360px high. If the photo does not fit within the designated frames, it will be automatically resized to fit.
Luckily for Facebook users, all photos are scaled to fit the cover space. Depending on the original dimensions of the image, it will be stretched or cropped. Automatic correction does not distort the image. However, the image may become slightly blurry if it is small and has a low resolution.
The cover photo is the largest image on your page. It can make a good impression of you when you first visit the page, but it can also destroy it. If the selected image does not meet the requirements, then you may experience some difficulties. For example, an image can be "pixelated" as discussed earlier. Also, part of the text may be “cut off” during correction, or the entire layout may look awkward.
Facebook Headline Size: Desktop vs Mobile
As shown in the picture below, the mobile and desktop versions cut off significant parts of the original image. Therefore, it is best to position the main part of the image and text closer to the center. Then you will avoid the risk of losing important information.
Some users are annoyed by the inability to upload different images for mobile and desktop versions. To avoid this problem, you need to choose an image that will fit both formats. The generally accepted size is 820 x 360 px. In the images below, you can see how Facebook automatically resizes the same image that was already created with this fact in mind.
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There are more reasons to make your pages mobile friendly. For example, 71% of website visitors are mobile users. Thus, it is very useful to make your content available to all users.
Facebook cover photo sizes
All these rules and sizing requirements make the process of creating a Facebook cover photo very intimidating.
To make your task easier, we have collected practical recommendations and the most important tips. There's plenty of room for creativity - all you need to do is make sure that your cover image follows three basic principles:
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Text - a short slogan can play an important role in attracting attention. Small text serves as an additional way to interact with users and allows you to effectively promote your brand message.
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Emotions - if you get an emotional response from visitors, they are more likely to remember the content they viewed. For example, creating a connection between a brand and feelings of friendliness, inspiration, warmth, and happiness has a positive effect on users' purchasing decisions.
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Relevance – Your cover photo should be relevant to your audience as well as your brand message. Find a balance between making the cover useful for searchers and reinforcing your company's interests.
Once you've mastered these basic principles, you can move on to the rest of the helpful tips.
Let's explore practical tips on how to create relevant and visually memorable Facebook covers:
- Follow Facebook's cover photo requirements
It's never a bad idea to read Facebook's official requirements. There are no critical consequences for non-compliance, but you don't want to put your Facebook page at risk of being taken down. You can always refer to the official requirements when choosing a photo:- Covers are visible to all users.
- Cover art may not contain false information, be misleading, or violate anyone's user rights.
- Be sure to check the size requirements before uploading a photo.
- Create an eye-catching cover photo
Whether it's a photograph, a hand-drawn illustration, a stock image or anything else, make it visually impactful. You can use colors. Color schemes can affect how an audience perceives a picture and creates an impression in different ways. Play with different color combinations to change the tone of your work - they can be bold, sophisticated or romantic, depending on what you're aiming for.
- Apply the old 20% text rule
The old Facebook rule allowed text to be no more than 20% of your cover photo. Although this rule has technically disappeared, the general impression of its usefulness has remained unchanged. If your cover photo will contain text, try to keep it concise. - Choose colors that work in harmony with your brand aesthetic
A single color scheme will bring consistency to all your channels. Treat your Facebook page as an extension of your business. If you have certain colors that are used in your physical and online stores, then you can also use them on various social networks. platforms. In this case, your brand logo will become even more recognizable. - Keep your cover simple and clear
A neat image grabs users' attention more effectively than an image with lots of detail. Determine exactly what you need to put on the image. Even if you feel like downloading tons of information, don't do it.
It also doesn't mean that you have to conform to minimalism. The overall impression should be such that your image becomes recognizable - so the less details it has, the easier it is to remember. - Don't try to put your avatar on the cover photo
The old Facebook format allowed users to use some tricks to add an avatar to the cover photo. If you come across this advice, please be aware that this feature is no longer available for business profiles. - Promote your current events and products
Seasonal and current covers can be used as announcements of new products/services/events. In such a discreet and visually pleasing way, you will attract more attention to what you are promoting. If you periodically change the covers, this will keep the audience interested in the content on your page. - Give your action buttons a nice design
You can try emphasizing "call to action" buttons such as "Sign Up" or "Buy Now".
Facebook used to ban designs focusing on these buttons, but that restriction has now been lifted. However, remember that the layout for mobile versions is different. - Experiment with shifting focus to the right
Facebook's current layouts place the avatar on the left while the cover image takes up all the space on the right. Most of the important elements on your cover can be placed on the right for even alignment. This will give a balanced look and create some extra space. - Include a description in your cover photo that supports your active buttons
If your Facebook page or marketing campaign has certain active buttons, add them to the description of the new cover. This is another way to keep your feeds consistent. In addition, you can insert a link to your offer so that visitors have direct access to it. - Don't forget mobile users
As mentioned in the Facebook cover photo size section, you need to keep mobile users in mind when creating your cover photo.
You don't want to lose a huge part of your audience. Once you've settled on a particular image, test it on different devices to see how it performs on different layouts and screen sizes. - Attach a post that matches your Facebook cover photo
When you have a lot of elements for the same purpose - your cover photo, description, action buttons - you can complete this set with a post on the same topic and attach it. The post will be highlighted at the very top of your wall for 7 days and will contribute to improving conversions. - Use your cover photo to attract more visitors
Your chances are equal to the amount of time and effort you put into creating your cover photo. Therefore, it should be not only attractive, but also competitive. Of course, you should not write the template "Buy me!" or "Offer ends today!", you can subtly lead to what you want to sell. For example, add a general hashtag, organize a challenge, or something similar.
Mistakes to avoid
As long as you're free to put any image on your Facebook cover, some decisions can have a detrimental effect on your page's performance.
Here are some common mistakes and reasons why you should avoid them:
- Same cover photo for different purposes. Cover image sizes for Facebook events and Facebook groups are different, so you need to optimize them. Otherwise, inappropriate sizes and resolutions may not fit. And you also need original and recognizable pages, not templates that imitate each other.
- Too much text. A large amount of text creates information overload in the eyes of the audience. It is best to keep the number of words to a minimum so that the text stands out. Also, try to avoid stretching the text all over the picture.
- Too many details and clutter. According to the previous point, you do not need a randomly filled picture. To reduce the visual load on the visitor, you'd better get rid of everything that is not essential.
- Ignore page format. You need to remember the details of your Facebook template. The cover image will be partially cropped with your avatar and your name (desktop), or the edges will not be visible (mobile).
Make sure that the text is fully visible in both versions and that the cover does not repeat the image from avatar - Template and forgettable images. In the absence of an original custom image, you have no chance of creating a powerful visual impact on visitors. People are browsing a huge amount of content these days, so it's important to grab their attention with something they haven't seen yet. A carefully crafted, unique cover will most effectively communicate who you are.
- No clearly defined brand. This mistake is another way to make your page less memorable. The custom colors and brand logo contribute to the level of brand awareness. Make sure everything is subtle but unambiguous because users don't really like head-on content.
Perfect Facebook Cover Photo Examples
Many brands are already following the above guidelines. Here are some examples of great Facebook covers you can use.
The first is a graphic design tool that uses its cover image to encourage users to create posts with their hashtag.
It combines mutually beneficial colors, elegant design and a clear brand logo. Active buttons with text attract the attention of visitors, but do not put pressure on them with an excess of information.
Next is a TV network that is promoting one of their most popular shows right now. This poster adds relevance to the page and can be used in other social media posts. networks to complement the entire marketing campaign. The colors are very bright and prominent, and there is no detail around the edges, which helps users concentrate better.
Finally, here is an example of how to arrange an image so that it displays correctly on all devices. The cover is right-aligned, which emphasizes the avatar on the left and balances the overall picture. The company specializes in retro style accessories, and the photo suits the concept and atmosphere of the brand.
How to Create a Facebook Cover Photo: A Step-by-Step Guide
Suppose you have an image that you want to crop according to Facebook's requirements.
Here's what you need to do.
Step 1. Open the free online editor pixlr.com .
Step 2. Load the image into the workspace.
Step 3. Change the "Borders" box to "Output Size" and set the width and height to 820 and 360 respectively (this is the optimal image size for both desktop and mobile versions). Drag the cropping tool according to how you want to crop the image and hit enter.
Step 4. Go to "File" - "Save As..." and change the format to PNG. Save the image to your computer.
Step 5. Go to your Facebook page. Click "Add Cover" or "Change Cover" in the top left corner and select "Upload Photo".
Step 6. Click on the desired image and save the new cover. Ready!
Facebook cover video
Instead of a cover photo, Facebook business pages now have the option to upload a cover video. The main purpose of this feature is to increase the number of interactions with users.
The video format opens up a lot of possibilities for what a brand can share: provide useful information, showcase your product/services, show you behind the scenes, etc.
The Facebook cover video needs to be at least 820 x 312 px, but the recommended dimensions are 820 x 462 px. The resolution can be up to 1080p and the file size must be no larger than 1.75 GB in .mp4 or .mov format. Video length must be between 20 and 90 seconds.
Keep in mind that all videos play in a loop, which means that the video will play continuously until the user leaves the page. Thus, you need to make sure that it starts and ends with a smooth loop, that is, the moment of merging the end of the video with its beginning passes naturally.
The video should not contain anything annoying or too bright, so as not to cause discomfort during repeated viewing. This can create the exact opposite effect of what you would like your cover to achieve. Instead, try to create balanced and engaging content without being too intrusive.
Just like with images, brands can present and promote their products, add clickable buttons, add some text, and share their messages with the audience.
Examples of Facebook cover videos
Since the ability to add a cover video has only recently been introduced to Facebook, there aren't too many examples. Nevertheless, we have collected some of the most interesting ones that demonstrate the possibilities of this format.
This monthly magazine uses a cover format to draw attention to its upcoming issue. The video zooms in smoothly enough so that the text remains legible and all the colors used are pronounced. At first glance, it doesn't look like a magazine cover at all, which encourages readers to take the extra time to look closely and figure out what it is.
The following example is an online training platform. The motivational component fits perfectly with the main message of the brand. You can also easily post the video to any other social network. networks.
