1. Blur it now!

Inaccessibility is a trump card that almost everyone pecks at. Just let the follower know that he can’t watch something, as he will do everything possible to prove the opposite. As a result, traffic is merged from the History to the post.

How to do it quickly:

• enter “sensitive content” in PicsArt stickers;
• save, copy and put on your repost;
nine0009 done!

2. What is strength, brother? In platform tools!

Sometimes Instagram just screams: well, here are all my tricks for a cool asset, what else do you need?

I think you have noticed that influencers and projects this year began to actively use "reactions" in stories. And for good reason. This is a great opportunity to increase the views of Stories, and when there is still a repost, this is double traffic per post.

Thematic stickers from the platform also work cool (most importantly, don't get carried away). And, of course, the good old fasting-related quizzes. nine0003

Creative idea and no fraud (or additional editing in our case).

4.

The formula here is simple: the better the topic of the post, the better it will go. Agree, it looks much tastier than a repost about handbags among the Stories package about pancakes.

5. Show how your content is “cooked”

I would like to emphasize this. I think content creators will understand us that the subscriber does not always appreciate the post, thinking that it was made in two seconds, in a quick way.

To avoid such a reaction, sometimes it is important to open the curtain and show how we work on publications. This is the kind of announcement that fuels the value.

6. Create a buzz

To fall in love with your content, you must first fall in love with yourself. Focusing on the coolness of a publication near the coast while the post is new is a very good move.

7. Synchronous call

A mechanic that will perfectly increase the comment rate under the post, because the subscriber immediately goes to the caption of the post.

8. Create a moment of fame

The subscriber is the most important part of the project. If not him, then what is all this for? And does he know how we value his word and feedback? nine0003

9. Study the subscriber's pain Developing the theme of the pain of followers, we show that our new publication can partially close this zone, which will help merge the audience of Stories for a new post even more effectively.

So it turned out that Instagram reposts also have secret tricks that increase traffic to the reach of the post by 50–240% than a regular repost. nine0003

Following the cases of our brand, you can safely integrate and test creatives on your project right now. The usual repost, the inscription "New post" - yes, yes, this is just the tip of the iceberg. But we are sure that your project can do more.

Instagram photo sizes and scales 2021

After years of just one type of image and video orientation, many other formats have been added to Instagram. These features provide excellent opportunities for creating new content; however, navigating through IGTV, stories, videos, and other posts can be difficult. nine0003

This guide will help you understand the optimal sizes and scales for different Instagram formats. We hope this helps you and makes things easier. Once you learn the basic rules, you will be able to create high quality content and your social media page will grow faster and more efficiently.

Instagram Image Basics: Size and Aspect Ratio

Before we get into the specifications of Instagram, there are a couple of terms you need to know - size and aspect ratio. Although at first glance they describe the same thing, you need to understand the difference, especially in units of measurement. nine0003

Size

Size, also referred to as resolution, refers to how many pixels are contained across the width and height of the image. It is expressed in two numbers; for example: 320px by 1080px. The width is indicated by the first number, and the second is the height.

Resolution is important when taking and uploading high quality photos and images. If the resolution is high, then it contains more pixels - in other words, more data. Thus, the higher the resolution, the higher the image quality. A pixel-limited screen or platform modifies the source material to fit within the specified dimensions. nine0003

Aspect Ratio

The aspect ratio is the ratio between the width and height of an image. This dimension is referred to as x:y. For example, it could be 9:16 where 9 is how wide the picture is and 16 is how tall it is.

The importance of aspect ratio comes down to resizing images without distortion. Some users make the mistake of changing images - they ignore the recommended aspect ratio. As a result, they get strange photos, although this could be easily avoided. nine0003

Instagram Image Size: Best Tricks in 2021

Even if you want to post sharp photos, uploading images in high resolution, like 5400px by 5400px, will not achieve the desired result. On the contrary, it will negatively affect the image quality. Therefore, you should take the time to study and follow the recommended sizes.

The table below will give you a basic idea of ​​common ratios and sizes for various Instagram photos. nine0003

Instagram avatar size

The avatar is located next to the username and profile header, so you should take it seriously. The requirements for an Instagram avatar for mobile and desktop versions are slightly different, so it’s better to choose larger images so that they fit well under both versions. nine0003

• Aspect ratio: 1:1
• Ideal size: between 110 x 110 px and 180 x 180 px
• Maximum resolution: 180 x 180 px

Note: The rules do not imply that your avatar must be exactly 180x180px when uploaded. Theoretically, you can upload images much larger than this. More importantly, they must be square in order for the system to display them correctly.

Before uploading a photo, crop it into a square shape to see what details will be cut off and what will remain visible. The finished avatar will be in the shape of a circle, so you should check that there are no important elements around the edges of the image. You should also remember that the photo will be very small, so it makes sense to enlarge it a little and crop it. nine0003

Instagram square image size

Square is the original format that all Instagram users are well aware of. It is still the choice of many users, especially when you consider the fact that posts are displayed in this ratio in the profile grid.

• Aspect ratio: 1:1
• Optimal size: between 600 x 600 px and 1080 x 1080 px
• Maximum resolution: 1080 x 1080 px

Note: When you're composing a square photo, it's best to center the main element. Since there is not much working space on the sides, crop the photo so that the focus is in the center.

Another working method is symmetrical composition. Even if it breaks the rule of thirds that everyone in the world of photography talks about, it works great for Instagram. Symmetrical composition creates harmony and a sense of aesthetic satisfaction, balance and proportion. Play with lines, mirroring and patterns. nine0003

Instagram horizontal (landscape) photo size

Landscape photo orientation is not the best choice for most profiles, but some use it to maintain the look of a professional photo. The standard will still be a square, but you can easily change it with the edit button.

• Aspect ratio: 1.91:1
• Optimal size: between 600 x 315 px and 1080 x 608 px
• Maximum resolution: 1080 x 608 px

Note: Most cameras shoot in 16:9 ratio, not 1.91:1. If you don't resize the photos, they will either be loaded with black edges or the sides of the image will be cut off. Black edges are highly undesirable as they change the look of the image and make the tape look inconsistent.

There are several advantages to creating landscape photos or cropping them to this format. This ratio seems more natural to the human eye and conveys a sense of space or panoramic perception. Landscape orientation is great for horizontal or horizontally moving objects. And in conclusion - this format is most suitable for viewing from a computer. nine0003

Instagram vertical (portrait) photo size

Portrait is a favorite format for marketers as it takes up more real estate on users' screens whenever they're not opening the app. While Instagram gives users room to get creative with non-square formats, there are some limitations.

• Aspect ratio: 4:5
• Optimal size: between 480 x 600 px and 1080 x 1350 px
• Maximum size: 1080 x 1350 px

Note: As we mentioned earlier, the reason portrait photos are prioritized is the most common: they fill up almost the entire user's display space. This means that it catches the eye more and gives more chances that the photo will be noticed. In addition, this format literally gives you more physical space to place your brand.

In this case, the rule of thirds comes into play. Vertical lines can be divided into foreground, middle and background. Ideally, it's best to place something eye-catching in all three parts. As a last resort, there should be at least one main focus point. nine0003

Instagram carousel post size

The carousel allows users to upload up to 10 images that match the same aspect ratio. Sometimes it's not easy to align all the photos properly, but it's handy for posting multiple images, close-ups, and other pictures in one post.

• Aspect ratio: 1:1
• Optimal size: between 600 x 600 px and 1080 x 1080 px
• Maximum resolution: 1080 x 1080 px

Note: If you have very high resolution product photos, you should consider uploading these photos in slices in the carousel, ie. you need to enlarge each part of the photo and divide it into parts. In this way, you can showcase the product with all the details, as well as give a general idea of ​​it.

You can also try posting additional items that complement or are part of the set. This way, you won't clutter your feed with multiple posts that might annoy some users. You can even achieve a panoramic effect by posting a layout carousel, where each photo is a suggestion of the previous one. nine0003

Instagram Stories Size

Instagram Stories are very engaging, accessible and easy to follow. Since stories are an effective way to increase reach, engagement, and conversions, you can't afford to upload content in an incomprehensible way.

• Aspect ratio: 9:16
• Optimal size: between 600 x 1067 px and 1080 x 1920 px
• Maximum resolution: 1080 x 1920 px

Note: Instagram provides specific options for different ratios. Photos that do not meet the recommended parameters will not be stretched; instead, the app will add a border around the edges to match the main color scheme of the image. This option allows you to upload even horizontal photos (however, they will be much smaller than vertical ones). nine0003

However, you should still opt for a vertical format in Stories. People use their smartphones vertically, so you don't have to force them to rotate their phones to see the full size image. If you do without using a frame to fill the entire screen, and also rotate the photo vertically, then you will be pleased with the end result.

Instagram video size

If you want to create the perfect Instagram video, then you need to consider the features of the platform. Check out our guide on how to post videos to Instagram and try playing around with different formats. There are many nuances in the publication of videos that are worth getting to know. nine0003

Here is a short table of allowed video formats and their features.

Just like with photos, Instagram provides the ability to work with square videos. This format is standard and universal for all kinds of devices. The technical requirements for square videos are almost the same as those for photos.

• Square video aspect ratio: 1:1
• Minimum and maximum resolution: 600 x 600 px and 1080 x 1080 px
• Duration: up to 60 seconds
• File size: up to 4 GB

Our recommendations for horizontal videos are almost identical to those we gave for photos. The reason why we recommend using a different aspect ratio is that it's too complicated to convert a video to 1.9:1. In addition, most people are used to watching videos in 16:9 format.

• Aspect ratio for horizontal videos: 16:9
• Minimum and maximum resolution: 600 x 315 px and 1080 x 608 px
• Duration: up to 60 seconds
• File size: up to 4 GB

Vertical video and full screen are not the same thing. If you're filming a clip on your phone, or recording a video on TikTok or Snapchat, then you'll need to resize the video before posting it to your feed.

• Aspect ratio for vertical videos: 4:5
• Minimum and maximum resolution: 600 x 750 px and 1080 x 1350 px
• Duration: up to 60 seconds
• File size: up to 4 GB

IGTV is Instagram's first attempt at adding a longer video option. To date, this format has proved to be the most suitable for a more detailed display of any topic without a 60-second limit.

• IGTV aspect ratio: 9:16
• Minimum and maximum resolution: 600 x 750 px and 1080 x 1350 px
• Duration: 15 seconds to 60 minutes
• File size: up to 5.4 GB

Note: The recommended cover photo size is 420 by 654 px, which corresponds to a ratio of 1:1.55. Try to fit the cover image to the exact size you need because you won't be able to change it later.

Story video is a way to make short vertical videos. Whether you record video directly from the app or upload it from an album, the requirements remain the same.

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