How to create facebook posts for business
41 Facebook Post Ideas for Businesses
Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.
The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. In fact, in a recent HubSpot poll, 51% of respondents reported primarily using Facebook for product research.
Given this, it’s essential to understand how to leverage the platform to meet your business needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement.
Why should businesses post on Facebook?
The decision to post on Facebook should depend on your business’s individual marketing goals, but we’ll outline some benefits below. Firstly, in Q4 of 2020, Facebook reported almost 1.85 billion daily active users on the platform, which means that segments of your audience are likely already using the network.
When your audience discovers you’re on the platform, you can work to develop a community of like-minded consumers and deepen the connection they have to your brand. When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create content they’ll enjoy and interact with.
Also, maintaining a Facebook profile is a great way to show your audience that you’re active and in business. As most users use the platform to research products, stumbling upon an in-active Facebook profile may prompt them to bring their business elsewhere.
Lastly, 200 million + businesses are already using the platform to meet their business goals, so you should join them.
How often should you post on Facebook?
A recent HubSpot experiment found that, overall, businesses should aim to post on Facebook two to five times per week. While this is simply an average, it is ok to adapt your strategy depending on your audience insights and what seems to bring the most success on the platform.
However, the experiment did note that posting more than five times per week can substantially decrease ROI.
All in all, spend time on the platform, learn from your audience, and use your page metrics to determine the best combination for your business.
Below we’ll list various Facebook post ideas for businesses that you can use to generate engagement, drive traffic, and boost conversions.
41 Facebook Post Ideas For Your Business
1. Promote your website.
A great first-post to make on Facebook is promoting your website. When you share a link on Facebook, customers are given a full-sized preview of what the link leads to and, if you’ve designed an eye-catching website, you may entice your users to follow the link and visit your website, which in-turn drivers traffic and helps you convert leads.
2. Tell a story.
A great way to engage with your audience on Facebook is to tell a story.
This story can be about your brand, like an experience that sparked your interest, or your brand's mission and how you became what you are today.
You’ll share a bit of backstory with your audience, give them something to relate to, and get them interested in what you have to offer.
3. Share behind-the-scenes content.
Customers enjoy doing business with you, but it’s also exciting for them to see how you do business. Sharing behind-the-scenes content on Facebook allows them to understand the day-to-day operations that generate the products or services they enjoy.
For example, if you’re a clothing company, you could share a video that shows how your products are made, or a SaaS company could share a video from a developer explaining how they built the program.
4. Ask your followers questions.
A great way to generate engagement with your Facebook audience is to ask them questions. If people reply, you’ll gain valuable insight into how they think and feel, and you’ll also have the opportunity to respond to comments and let them know you’re listening. Below is an example of a question-type Facebook post from HubSpot that reads, “What’s the weirdest job title you’ve ever seen? Major bonus points if it was yours.
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5. Post tutorials and how-tos.
Sharing how-tos and tutorials on your Facebook page is a great way to generate engagement with your audience, especially if the content is relevant to your business offerings. They’ll recognize and appreciate that you’re willing to help them succeed with your product, and they’ll continue to return to your page to seek out similar information in the future.
This type of post allows for creativity, as it doesn’t necessarily need to be text-based. You can create an informational video tutorial, infographic, or whatever best meets your needs. Below is an example of a how-to video tutorial post on Facebook.
6. Share industry-related news and content.
Your Facebook audience is following you on the platform because they care about what you have to say. Given this, it is safe to assume that they also care about news relevant to your industry, so consider posting this type of content on your Facebook page.
The example below is from Bon Appetit, a food magazine, where they’ve shared news about a haughty discussed topic in the food world: natural and artificial flavorings.
7. Share user-generated content.
A great way to generate trust with your audience on Facebook is to share user-generated content (UGC), which is content created by people who have used your products, services or have had some experience with your business.
UGC is also a valuable form of social proof, which essentially means that your audience will trust your legitimacy because other consumers like what you have to offer. In fact, consumers are 14% more likely to trust the recommendations of someone like them (another consumer) than a brand employee.
This content can be anything from product reviews and testimonials to photos that customers have shared using your products. The example below is from Hydro Flask, a water bottle company, where they’ve shared a picture of a fan using their product in-action.
8. Post videos.
The average engagement rate on Facebook is .18%. The average engagement rate for video posts on Facebook is 0.26%, so take advantage of this and post videos on the platform.
The video below is an example from Spotify, a music streaming service, of a video they’ve posted on the platform featuring actors discussing a soundtrack from an upcoming movie.
9. Post blog content.
Cross-posting content from your blog is a great way to drive traffic to your website and expose your blog content to an audience that may be unfamiliar with it. In the example below, virtual conference sharing platform Zoom has shared content from their blog to Facebook.
10. Use hashtags.
Like Twitter, Facebook uses hashtags to organize community conversations about specific topics all in one stream. Use industry-related hashtags in your posts to join in on conversations that are already happening on Facebook as a means of increasing visibility and engaging with a new audience.
11. Post about trending topics.
Like using hashtags, posting about trending topics gives you an in on the conversations people are already having. People are also more likely to talk about a current trend in the moment, which can drive engagement to your page.
To leverage this tip, stay on top of relevant industry trends and general internet trends and post about topics you think your audience will be interested in.
12. Share branded graphics.
One of the main goals of marketing is to increase awareness and recognition of your brand.
Given this, Facebook is a great platform to share branded graphics to show your audience who you are and give them the cues they need to recognize your brand and pick you out of a crowd.
13. Share product photos.
Consumers love visuals, so sharing them on Facebook is a great way to generate engagement and excitement for your brand, especially if they’re high quality.
14. Post infographics.
90% of the information transmitted to the brain is visual, so infographics are a great marketing tool for educating customers and sharing relevant information.
Consider creating high-quality infographics and sharing them on your Facebook page. The example below is an infographic created by Ben & Jerry’s ice cream company that directly relates to their social justice mission.
15. Host contests and giveaways.
Hosting contests and giveaways is a great way to generate engagement and interact with your audience on Facebook. The parameters of your contest can follow the same structure as any other contest you’d post on social media, but this post can help you create a Facebook-specific giveaway.
16. Announce deals and offers.
Your Facebook audience may look a bit different than your email audience or your Twitter audience, so it’s worth announcing deals and offers on all of your social platforms to ensure that everyone has the chance to experience them. Below is a Facebook deal announcement from Chipotle, a fast-food restaurant.
17. Share content from other social accounts.
There’s nothing wrong with recycling content; in fact, it is a valuable practice.
Take screenshots of tweets, Instagram posts, and even blog posts, and share them on Facebook. As different platforms have different user bases, you’re ensuring that all of your segments can enjoy what you have to offer.
Here’s another example from the HubSpot Facebook account of a cross-post from LinkedIn.
18. Post Facebook Lead Ads.
Facebook Lead Ads allow users to submit information into a lead form without leaving the platform, helping you collect the information you need to further nurture your leads.
Since they aren’t promoted to leave the page or navigate to a different window, users are also more likely to complete these, especially since they can autofill with information already shared in the user’s Facebook profile.
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19. Post trending memes and make them relate to your business.
One of the great things about social media is how easy it is to go viral. Take advantage of trending memes, rework them to relate to your business, and share them on your Profile.
Consumers appreciate this kind of content, as it displays a sense of humor, and it also shows them that you actively monitor online conversations.
The example below is from Starface, a beauty company that adapted a trending meme from the reality TV Show Keeping Up With The Kardashians.
20. Post discounts and sales.
Similar to announcing deals and offers, cross-posting discounts and sales on Facebook is a great way to ensure that all segments of your audience are aware of your business offerings, helping you drive traffic to your website and increase sales.
21. Partner with influencers.
80% of marketers say that influencer marketing is effective, and 49% of consumers today depend on influencer recommendations for their purchase decisions.
Join other marketers and partner with influencers to promote your business, and share the content on Facebook for interested consumers to see. The example below is a Facebook post from Taco Bell, where they’ve partnered with a famous influencer and created a humorous video advertisement.
22. Share your YouTube videos.
As mentioned before, cross-posting content from your other channels is a great way to drive traffic and generate engagement. So, share links on Facebook from your YouTube videos.
23. Highlight products.
Your customers may already be aware of what you have to offer, but why not remind them? Consider creating a Facebook post to highlight your product offerings. The example below is from the Humans Of New York Facebook page advertising a new book.
24. Announce new products.
In a similar vein, Facebook is a worthwhile platform for product announcements. Below is an example from Dove, a personal care brand, announcing a new range of products.
25. Share product reviews.
Product reviews are another form of user-generated content to post that will generate social proof and establish your authority with customers.
You can take screenshots of positive reviews on your product pages, email feedback, social media comments, or even invite customers to create reviews specifically for your Facebook page.
26. Share open job positions.
While Facebook is great for marketing, it can also help you attract new talent. Post job openings on your Facebook page, and you may find that engaged customers are also interested in becoming employees. Here’s an example of a Facebook job post by Global Fund for Women.
27. Host ‘Ask Me Anything’ (AMA) sessions.
Ask Me Anything sessions are a great way to engage with your audience. You can create a post around your desired topic and let your audience know that you’ll answer their questions in the comments and generate conversation.
28. Post answers to FAQ.
A great customer service tip is to practice proactive customer service, where you get ahead of customer questions if you notice that there are commonly asked questions.
Consider creating Facebook post(s) that answer these questions, so customers can visit your profile and find the answers they’re looking for before picking up the phone and calling a service rep.
The example below is from a small farm in Gainesville, Florida.
29. Promote events.
As mentioned before, some people don’t check their email or remain active on every social channel they have, so sharing events on Facebook is another way to ensure all segments of your audience is aware of them. Below is an example of an event announcement from Mount Holyoke College.
30. Live-post events.
Live-posting isn’t something reserved for Twitter.
Consider doing this on Facebook as a means of creating more opportunities for engagement with followers that are at your events. You’ll be around to answer their questions in real time, participate in conversations, and also inspire others to show up to your next event. Here’s an example from The Golden Globes Facebook account live-posting the 2021 Golden Globes event.
31. Create polls.
Facebook polls are a way to gain insight into your audience and their preferences. A unique aspect of Facebook polls is that results can be viewed in real-time so your followers can visualize how others are responding without needing to filter through comments.
Polls are a native Facebook function, and you can learn how to create one here.
32. Share employee generated content.
Just as people may be interested in working for your company, your followers may also be interested in who works at your company. Employee generated content posts can showcase company culture, projects, and the talent that helps run your business. The example below is from the HubSpot Facebook account.
33. Post in industry-relevant groups or pages.
While most of the posts you make will be on your own profile, it’s also worth posting in Facebook groups that are relevant to your industry. You’ll gain exposure to a new audience, and, depending on what you post, generate new leads.
34. Share a call-to-action (CTA).
Sharing a call-to-action on your Facebook profile can help you collect information on new leads, and drive traffic to your website. An example of a CTA can be encouraging your followers to sign up for a newsletter, or inviting them to sign up for exclusive access to a new product before it becomes widely available.
35. Recycle content from popular posts.
One of the great things about social media is that it is an ever evolving landscape where people are discovering new things every day. Consider recycling content from your most popular posts so newer followers and leads can learn from and enjoy that content as well. Facebook has a native sharing option that will allow you to re-share your old posts.
36. Create a themed series.
Creating a themed series is a great way to drive engagement and interaction, as those who are interested in what you have to say will keep coming back to read new posts as they go live.
The content in your themed series should be relevant to your business, but an example could be sharing information on a new industry trend, a post explaining how it relates to your business, and another post explaining how it affects your audience.
37. Share content from other industry leaders.
Your audience trusts you because they believe you provide them with something of value.
Because of this, consider sharing content from other industry leaders or businesses that you think will benefit your audience and help them succeed. The example below is from the HubSpot Facebook account sharing an industry-relevant quote.
38. Share your business’ values.
70% of consumers say that trusting a brand is more important now than ever before.
Aim to build trust with your audience by sharing your brand values on Facebook and letting them know what you care about. The example below is from Google’s Facebook page, where they commit to supporting nonprofits and social enterprises to empower women.
39. Host a Facebook Live.
Facebook Live is a native feature that allows you to broadcast real-time video to your page and newsfeed. While you can certainly emulate a Facebook live with Facebook posts, live video gives you the unique opportunity to build trust with your audience with interactive two-way conversations. Your audience can ask questions in the comments, and you can verbally reply using their name and generate a familiar relationship.
40. Promote other social channels.
While there is some overlap, most social media platforms have different audience demographics. Share links to your other accounts on your Facebook profile as a way to drive engagement and gain followers on all your accounts.
41. Share content from your other Facebook profiles.
Some companies have multiple Facebook profiles that correspond to different segments of their business. If this is you, share content from your other Facebook profiles to your main profile page to make your audience aware of the different types of content you have to offer.
The example below is from Google’s main profile page sharing content from the Google Small Business profile page.
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All-in-all, leveraging the tips on this list will help you create an engaging Facebook business page that your audience visits to learn more about what you have to offer and develop a relationship with your company.
Topics: Facebook Marketing
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14 Essential Tips for an Engaging Facebook Business Page
Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.
But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer.
Listen to an audio summary of this post:
14 Facebook Business Page Tips
Don't miss this live virtual event with Facebook and HubSpot on how to grow your business faster than ever with Facebook
1) Don't create a personal profile for your business.
We’ve come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal profile would require people to send you a friend request in order to engage with you, and the last thing you want to do is make that more difficult for customers.
And while you’re at it -- don’t create an additional public, “professional” profile associated with your business. For example, I already have a personal profile on Facebook that I largely keep private; the practice I’m talking about would be if I created a second, public one under the name “AmandaZW HubSpot,” or something along those lines. People usually do that to connect with professional contacts on Facebook, without letting them see personal photos or other posts.
But the fact of the matter is that creating more than one personal account goes against Facebook's terms of service.
2) Avoid publishing mishaps with Page roles.
We’ve all heard those horror stories about folks who accidentally published personal content to their employers’ social media channels -- a marketer’s worst nightmare. So to avoid publishing mishaps like those, assign Facebook Business Page roles only to the employees who absolutely need it for the work they do each day. And before you do that, be sure to provide adequate training to those who are new to social media management, so they aren't confused about when they should be hitting "publish," what they should be posting, if something should be scheduled first, and who they should be posting it as.
To assign these, on your business page, click “Settings,” then click “Page Roles.”
Also, when sharing content on behalf of your brand, make sure you're posting it as your brand, and not as yourself. You can check that by going into your settings and clicking “Page Attribution.
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3) Add a recognizable profile picture.
You'll want to pick a profile picture that’s easy for your audience to recognize -- anything from a company logo for a big brand, to a headshot of yourself if you're a freelancer or consultant. Being recognizable is important to getting found and Liked, especially in Facebook Search. It’s what shows up in search results, pictured at the top of your Facebook Page, the thumbnail image that gets displayed next to your posts in people’s feeds … so choose wisely.
When choosing a photo, keep in mind that Facebook frequently changes its picture dimensions, which you can find at any given time here. As of publication, Page profile pictures display at 170x170 pixels on desktop, and 128x128 pixels on smartphones.
4) Choose an engaging cover photo.
Next, you'll need to pick an attractive cover photo. Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you're choosing one that's high-quality and engaging to your visitors, like this one from MYOB's Facebook Page:
Keep in mind that, like profile images, Facebook Page cover photo dimensions also frequently change, so we advise keeping an eye on the official guidelines.
As of publication, Page cover photos display at 820x312 pixels on computers, and 640x360 pixels on smartphones.
5) Add a call-to-action (CTA) button.
Since Facebook first launched the feature in December 2014, the options for brands to add call-to-action buttons to their Facebook Page's have vastly expanded. These are things like “Watch Video,” “Sign Up," or "Book Now" -- and each can be customized with a destination URL or piece of content of their choosing.
It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote. This is a great way for marketers to drive traffic from their Facebook Business Page back to their website. Check out how Mandarin Oriental uses the "Book Now" button in this way, to make it easier for viewers to make reservations.
To add a call-to-action to your Page, click the blue “Add a Button” box.
You'll then be able to choose which type of CTA you want to create, and which URL or existing content on your Facebook Page you want it to direct visitors to.
To get data on how many people are clicking it, simply click the drop-down arrow on your button and select “View Insights.”
6) Fill out your 'About' section with basic information, and add company milestones.
We’ve arrived at one of the most important sections of your Facebook Page: the 'About' section.
Although visitors no longer see a preview of your “About” text when they land on your page -- instead, they have to click on the “About” option on the left-hand column next to your content -- it’s still one of the first places they’ll look when trying to get more information about your page.
Even within the “About” section, however, there are many options for copy to add. Consider optimizing the section that best aligns with your brand -- a general description, a mission, company information, or your story -- with brief, yet descriptive copy. By doing so, your audience can get a sense of what your Page represents before they decide to Like it.
You might also want to populate sections that allow you to record milestones and awards -- like when you launched popular products and services -- as well as the day/year your company was founded, or when you hosted major events.
7) Post photos and videos to your Timeline.
Visual content has pretty much become a requirement of any online presence, including social media channels. After all, it’s 40X more likely to get shared on social media than other types of content.
And while photos are a wonderful way to capture moments and an actual look at your brand, you should probably invest a good amount of time and other resources into video. The 2017 State of Inbound report cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.
“Watch video” is one of the CTAs that Facebook allows brands to add to their Pages for a reason -- because it’s becoming one of the most popular ways to consume content. But it’s not just pre-recording videos. According to the social media channel’s newsroom, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” So don’t be afraid to give viewers an in-the-moment look at what your organization does, but do make sure you’re prepared.
Not sure what your videos should look like? Here's a fun one that we put together on business lingo.
8) Determine the ideal timing and frequency for your posts.
An important consideration in your Facebook content strategy should be how frequently you post, and when. If you don’t post frequently enough, you won’t look as reliable or authentic -- after all, how much faith do you put in a brand that hasn’t updated its Facebook Page for several months? Post too often, however, and people might get sick of having their feeds flooded with your content.
Here’s where a social media editorial calendar can be particularly helpful. Like any other online content, it can help you establish a schedule for when you share particular posts according to season or general popularity. You’ll probably have to adjust your calendar several times, especially in the earliest stages of setting up your Page, since you’ll want to check the performance of your updates in your Facebook Insights (which you can navigate to via the tab at the very top of your page).
Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.
Wondering how to schedule posts? You can either use an external publishing tool like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the “Publish” button and click “Schedule Post.”
9) Leverage Facebook's targeting tools.
Facebook allows you to target certain audiences with specific updates -- be it gender, relationship or educational status, age, location, language, or interests, you can segment individual page posts by these criteria.
Just click the small bullseye symbol on the bottom of the post you want to publish, and you can set metrics for both a preferred audience, and one you think might not want to see your content.
10) Pin important posts to the top of your page.
When you post new content to your Facebook Page, older posts get pushed farther down your Timeline.
But sometimes, you might want a specific post to stay at the top of your page for longer -- even after you publish new updates.
To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.
To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click 'Pin to Top.' It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pinned post at any given time.
11) Decide whether you want Facebook fans to message you privately.
If you want your Facebook fans to be able to privately message you directly through your page, definitely enable the messages feature. You can do so by going to your settings, clicking on “General” on the left-hand column, and then looking for “Messages” on the list of results.
We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you -- but only do so if you have the time to monitor and respond to your messages. Facebook Pages now have a section that indicates how quickly a brand responds to messages, so if you don’t want that section saying that you’re slow to answer, you might just want to skip enabling that feature.
12) Monitor and respond to comments on your page.
Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises.
13) Promote your page to generate more followers.
Now that you've filled your page with content, it's time to promote the heck out of it.
One of the first things you can do is to create an ad promoting your Page. To do that, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals -- things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”
After that, you can choose your targeted audience (similar to what you did with your promoted posts above), where on Facebook you want it to be placed, and your budget -- you can learn more about paying for Facebook Ads here.
You’ll probably also be asked to add some creative assets or copy. Remember, you’re paying for this, so choose something that’s going to grab attention, but also has high quality and represents your brand well.
14) Finally, measure the success of your Facebook efforts.
There are a couple of ways to execute this step. You can use something like the social media reports tool in your HubSpot software, and you can dig into your Page's Insights, which allow you to track Facebook-specific engagement metrics.
Here, you'll be able to analyze things like the demographics of your Page audience and, if you reach a certain threshold, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn't. You can access your Facebook Page Insights via the tab at the top of your page.
How have you set up top-notch Facebook Pages? Let us know in the comments.
Topics: Facebook Business Pages
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How to create and complete a business profile on Facebook step by step
Natalia Shpitula
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- What is a business page and why is it better than a personal account? Use this opportunity to spread the word about your brand: create a business page and win the loyalty of potential customers. How to do this, you will learn from the article.
What is a business page and why is it better than a personal account?
Let's start with three facts about Facebook that are important for entrepreneurs: Over the past year, the number of monthly active users has increased by 12 percent: by September 2020, there were 2.74 billion. Every day, 1.82 billion people are active on the platform.
- Two-thirds of Facebook users visit local business pages at least once a week.
- 78 percent of American consumers use this social network to search for goods or services.
To make platform users aware of your products, create a business page — a company account where you can post news, answer questions from subscribers, and attract new customers.
Why can't the same be done with a personal profile? Additional tools are available in a business account to help you manage promotion more efficiently:
- subscriber data;
- post coverage information;
- the ability to run ads and track results;
- simple interaction: to follow the company, people do not need to send a friend request - just like the profile or subscribe to updates.
How to create a company account step by step
Creating a business profile will not take much time if you prepare all the elements in advance: come up with a name, description and process images.
Step 1. Register a profile
Follow this link and sign in to your personal account, which will be used to manage your business account. On the left you will see three fields to fill in:
- name;
- category, that is, the area in which you work: start typing words - and select the appropriate category from the drop-down list;
- business description (up to 255 characters).
After filling in the data, click "Create" and proceed to filling in and settings.
Step 2: Add profile and cover images
A profile photo (avatar) will help you remember and recognize the company: this image will appear in search results, next to your posts, comments and private messages. An effective avatar reflects a brand’s personality—a logo does the job best.
The minimum image size is 180×180 pixels. You can create a logo adapted for social networks in a few seconds using the Logaster online generator.
Need a logo for your Facebook business account?
Create it for free in a couple of clicks! At any time you can go back and edit the image
The cover complements the impression of the brand. It can display:
- logo pattern in company colors;
- competitive advantage;
- flagship product;
- promotional offer;
- text with a slogan, call to action or benefit explanation.
The cover can be changed depending on the season, product line updates or special offers.
The dimensions of this photo for computers are 820x312 pixels, for mobile devices - 640x360. Also on the cover you can place a video lasting from 20 to 90 seconds with a maximum resolution of 1080 pixels.
Step 3: Complete your profile and set your preferences
In Settings, you can:
- Create a name or a personalized URL to help people find your account. It should be unique and ideally match the name of the business. If such a name is already taken, complete it with a number or a word that specifies your activity.
- Add contact details: phone number, website, email address.
- Write additional information: mission, history, story about each of the employees.
- Set posting options, such as allowing or disallowing users to post on your page, mention the account in other posts, use obscene language, etc.
- Specify roles if more than one of your employees has access to the account. For example, an administrator gets full rights to manage content, a moderator can only reply to comments or delete them, and an advertiser can run ads.
You can find a full description of the roles in the settings.
Step 4: Add a call to action
This is one of the main elements in any advertisement, from billboards to social media posts. Facebook allows you to place it on the blue button at the top of the page.
Click on the "Edit button" block on the right under the cover, and select from the options: "Place an order with us", "Contact us", "Learn more", "Make a purchase or donation", "Download the application". You can also specify a link to which the call button will lead, for example, a website, landing page or YouTube video.
Step 5.
Choose a template and organize your tabs In Settings, go to Templates & Tabs to access the visual organization of your content.
The social network offers to choose a template for an account depending on the type of activity: a store, a charitable organization, etc.
Tabs help subscribers quickly find the sections they need: photos, videos, reviews, information about the company. You can manage tabs: remove irrelevant ones and reorder, putting the most important ones first.
Step 6. Look through the eyes of users
After completing and setting up your account, see how it will be seen by the audience of the social network. To do this, select the "View as user" option. Make sure your profile and cover images match, your tabs are in the right order, and your call to action grabs attention.
How to promote a business profile
The nuances of a social media marketing strategy are constantly changing depending on the trends and policies of Facebook.
We will give basic recommendations, and we advise you to follow the changes in the market.
Talk about your business account
The more people who find out about your profile and subscribe to it, the more potential customers you get. To do this:
- Offer to subscribe to people with whom you are already connected on the social network. Don't spam: choose only those who are potentially interested in your products or services.
- Include an active link to your business profile in your email signature, digital business card, and website.
- Tell us about your profile in other social networks and explain what is interesting or useful for readers.
- Get customers interested: promise a small discount to those who subscribe to you, repost or tell in stories.
- Run targeted ads using flexible settings, including region, age, interest segmentation and more.
Define your target audience
A brand's target audience (TA) is the group (or groups) of people for whom you are creating products.
To successfully sell, you must understand what excites these people, how they communicate, where they live, what they do, how old they are. To make a portrait of the target audience:
- Use the statistics in your advertising account (Facebook Audience Insights). If you already have followers, you will see their gender, age, geography, interests.
- If there are no or very few subscribers yet, analyze the company's customer data.
- Run a poll on your business page: ask what people care about, how they feel about your products, and what needs they are not being satisfied with.
Post engaging content
Your task is not just to advertise the brand, but to create a loyal community around it. Choosing the right content will help you gain people's trust.
- Alternate useful, entertaining and selling posts.
Remember that sales in each post will alienate the audience. Post instructions and checklists, give advice, conduct surveys, share links to articles on your blog, or run contests. - Make a content plan for one or two weeks: write down the topics of messages and the time of publication. Research shows that the best time to post on Facebook is Wednesday at 11:00 and 13:00-14:00, and the worst time is Sunday.
- Interact with subscribers: do not leave unanswered comments and private messages.
Add photos and videos
Facebook posts with images are 2.3 times more engaging than plain text. Use photo and video content to engage potential customers.
- Use pictures to tell about products, production process, team members. Post real photos that showcase the brand's personality and avoid non-unique stock photos.
- When editing videos, pay special attention to the first 5-10 seconds: the social network automatically plays the video when users scroll the feed, so try to interest them in the first frames.
- Go live (Facebook Live) that will allow people to look behind the scenes: chat with the manager, see the stages of production or the work of team members.
- Use stories - short photo or video messages that disappear after 24 hours. More than half a billion people view them every day: show them something that does not make it to the news feed.
Analyze
Track your results using the statistics section of your account settings to progress effectively. There you will see activity data for a certain period: reach, likes, traffic sources, etc. If these indicators fall, change the strategy and test different tools.
Conclusion
Facebook helps entrepreneurs reach potential customers from all over the world, reduce the distance between brands and consumers, and better understand their problems and needs.
To make your promotion effective, start with analysis, create and fill out an account, test different tools, think carefully about content, and track analytics.
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create a Facebook post for free
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In Animation Designer
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How to create a Facebook post
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step 1
Select format
Switch to the Facebook post format.
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Browse the entire collection of templates and choose the one that suits you best.
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step 4
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With over a thousand templates in VistaCreate, there's sure to be one that suits your theme, mood, and goals.
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FAQ
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How can I change the design size?
Resizing a design is very easy. In the editor window, click on the "Resize" button. Then select the desired size and, when the size of the design changes, adjust the arrangement of the elements in the composition.
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I can't find a template that suits me. What to do?
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How to edit design objects?
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How to add accents and umlauts to text?
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