A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too.  

For even more insight on what makes a good Instagram bio, check out this YouTube video.

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1. Share Your Story 

2. Include Targeted Keywords in the Name Field

3. Use a Link in Bio Tool

4. Add a Call-To-Action and Action Buttons

5. Share Your Contact Information 

6. Choose a Relevant Profile Picture

7. Tag Related Accounts and Add Your Branded Hashtag 

8. Use Instagram Stories Highlights

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin. bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

How to make a profile description on Instagram. Instagram bio examples

Menu

Content

• 1 Instagram profile photo
• 2 Instagram profile description font
• 3 Instagram category selection
• 4 Instagram profile description visual accents 9007
• 6 Hashtags in the description of the Instagram profile
• 7 Adding emoji to the description of Instagram
• 8 Quotes in the description of Instagram
• 9 Instagram description call to action
• 10 Instagram description business information

Creating an Instagram profile description can be a difficult task, and there are many things that fit into a few sentences. It doesn’t matter if it’s a personal page or a business account, the bio will be the first thing a new Instagram follower sees.

In fact, the bio is the “face” and advertising of the profile, so we advise you to approach this part of the page with a soul and intrigue the user with a few lines and encourage them to view the publications.

Instagram profile photo

An important detail that is often overlooked when it comes to creating an Instagram bio is the profile picture. Due to the design of the application, the avatar is considered part of it.

Also keep in mind that the Instagram profile picture is displayed in the Stories feed, so it's worth making it stand out.

The brand logo must be clearly visible on the avatar. Or use a photo where you are clearly visible if this is a personal blog.

Display the profile avatar in the Stories feed.

Instagram profile description font

To encourage someone new to follow you, provide a few reasons to do so. We recommend including some of them in your bio, and they can change the outcome of the first contact.

Please consider the length limit of 150 characters without spaces when writing the description.

The first two lines should be the most attractive, because Instagram hides the full description of the profile under the “more” button.

Use different fonts for your bio on Instagram. Although there are no such ones in the application, they are easy to find through other programs, as well as through special sites.

Special fonts help make the description memorable. To do this, use sites like Font Changer to make your account stand out from the competition.

Fonts that can be used in Instagram bio.

Choose a category on Instagram

Whatever your reason for being on Instagram, identify your niche with a category. It could be a business, a personal blog, or whatever your page is for.

Please note that this feature is only visible on the Instagram mobile app, the category is not visible on the desktop.

Only for business accounts there is a category selection feature that will be displayed in light gray at the beginning of the header. Categories available for selection:

• People.
• Books and magazines.
• Website or blog.
• Nonsense or product.
• Company or organization.
• Television.
• Local companies.
• Sport.
• Music.
• Movies.
• Event sources.
• Other.

Each of these has a large number of sub-categories, so it's easy to find the one that best describes your business.

Choose a category in Instagram.

Also include in the header of the page some of the skills that are related to the niche. For example, if your account is about makeup, add a sentence that mentions that you are a professional makeup artist, or even a makeup lover if you're not already a professional.

Visual accents in the profile description

Visual accents from symbols are a great way to highlight everything important that you want to mention in your bio. They give the text a clear, structured look.

It also makes it easier for the potential subscriber to understand all the information you have mentioned about yourself and the brand.

An example of a competent placement of visual accents in the Instagram description.

Keywords in your Instagram profile description

Keywords in your area will help your account appear higher in the top 10 search engines on the Internet and attract more potential followers.

You can use key phrases in your bio sparingly to achieve results. It is easy to find the ones you need to use: using Google Keyword Planner and Yandex.Wordstat.

Use of keywords in the profile description.

Instagram profile hashtags

Like keywords, Instagram hashtags are the best way to find what you're looking for. You can not only use high-frequency hashtags, but also create your own.

A unique hashtag will help you connect with your audience and motivate new followers to join your account. By using this in your bio, you will get much more chances to click through to content and subscribe.

An example of using a unique hashtag on Instagram.

Adding an emoji to your Instagram description

If you thought that emojis would make text on Instagram less serious, we hasten to dissuade you. Emoji can work with both younger and older audiences, and there are emojis for anything you want to convey.

Add a fun emoji element to your Instagram bio and let potential followers feel more comfortable interacting with your brand.

Adding an emoji to the Instagram description.

Instagram description quotes

Many Instagram influencers love to add bio quotes to show what they believe in or what they are doing in their lives.

You can choose anything from a funny quote to something inspiring that says something about you. There are really no rules about the nature of the quote, so choose what is meaningful to you and what you would like to share with others.

Call to action in your Instagram description

If you're looking for the best way to interact with someone new who comes to your page, a call to action will help you achieve your goals.

Calls to action are sentences that motivate the reader to share or act on something.

A simple example can be used with the above personalized hashtag. You can encourage new followers to repost on Instagram using the hashtag.

And, for example, repost their photo to your feed or give a discount on the product. This will attract more attention and you will get more reach for unique accounts.

Call to action in the profile description.

Business information in the Instagram description

Last but not least, what to consider in the bio is business information. It doesn't matter if you work with other people or own a personal blog, it is recommended to add a link to instant messengers as well as to email.

It's best not to include sensitive information, such as a personal email address, as you may encounter people who will take advantage of your desire to be open with your followers.

In addition, include business hours and a phone number that customers can call for more information.

These small details will help build trust in the brand and make the business look trustworthy and professional in the eyes of users.

Using a link on Instagram.

Whether you're new to Instagram or not, creating a bio shouldn't be your main concern. There are a few tips and tricks you can follow to make it a successful part of your promotion strategy.

Depending on your brand and niche, make your Instagram header more serious or concise. Since this is the first thing a new subscriber will see on the page, pay enough attention to how you shape it. This will definitely play a role in their future involvement with the brand.

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Anna Kuznetsova

Updated by July 28, 2022

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Content:

1. Creating an Instagram business account: name, avatar, biography
2. How to take beautiful photos for Instagram using your smartphone
3. The best apps for editing photos and delayed posts

Instagram is a popular social network where the main content is photography and video.
Cafes, restaurants, boutiques, flower shops and all kinds of activities that can be “beautifully photographed” have long been cutting money from a single Instagram account.

This is not only an opportunity to share photos and videos with friends, but also a powerful tool to support brand loyalty, the ability to be closer to customers, know their interests and attitudes towards your product.

It is not necessary to rent an office, equip a store or have an Internet site to start a business, sell goods or provide services. A systematic approach, a little creativity and you can earn money with just one page on Instagram.

Before you start promotion, you need to do the preparatory work. Competent filling determines whether your buyer will find the product or service of interest on your page.

Let's start with the creation of a "skeleton" for the Instagram online store.

1. Creating an Instagram account: avatar, name, biography

Getting to know your account begins with a description of the page and a photo in a small circle: a catchy avatar, page title, a description of what you do and how to contact you.

How to come up with a name for an Instagram business account

Most likely, you have already come up with names for your business. Remember that on Instagram, the profile name is always written in Latin.

The name is the brand name, semantic power in one or two words; it is what describes your activity; what the user will score in the search to buy your product.

Need ideas for a company name? Read the article How to choose the right company name.

It is best if the nickname matches the names of the company and does not contain unnecessary words and commercial messages (official, the best, shop, etc.). It is also good if you have one nickname for all social networks. It will be easier for subscribers to remember or find you:

All social networks are consonant with the name of the Lamoda online store itself.

Do not neglect the principle of “dress by clothes”.
Avatar is the main recognition attribute of your profile. The person by which you will be met, remembered and fall in love. The picture should be clear and not contain unnecessary details:

In the example above, the manicure studio adheres to the principle of simplicity and minimalism: picture and text on a white background.

You can't fit a lot of elements in a small photo size, it will look out of place and incomprehensible to the subscriber:

The flower shop uses an iconic logo, but the picture is cluttered and the font is chosen so that it is difficult to read the name. A photo as an avatar for a business account is also not the best option: the small size does not allow recognizing details or faces.

What then? How to look aesthetically pleasing for a subscriber at the first meeting, not to be full of your already established subscribers in the list, while perfectly conveying the essence of the activity?

The company logo is fine, but with a slight modification. The thing is, for the logo to look great on the profile page, it needs to fit nicely into the circle. How to do it?

Can be made by hand using graphic programs. Or create with Logaster and download a ready-made logo for Instagram. The required logo size is 110px x 110px.

How to create a logo online? The Logaster service will help you choose a logo from a dozen options for the name of your business:

You can change the font, color, arrangement of elements to create a unique and adaptive logo for Instagram:

After editing, save the created logo.

An avatar that is pretty in every sense should contain information that the subscriber needs. After all, it is by the description that a person will determine whether he is interested in your activity.

How to fill in your Instagram profile information:

Add or edit this information by clicking the "Edit Profile" button at the top of the page. You need to clearly understand what exactly is important for a person to see on the page he is interested in: and provide this information in the description (products or services of the company, address, slogan, etc. ).

1. Profile picture;
2. Biography;
3. Phone number;
4. Email;
5. Geodata.

Instagram page descriptions

Research shows that we remember 20% of what we read and 80% of what we see. But as information develops, people stop perceiving everything superfluous. Even if you have placed important information between the lines, a person can simply scroll through it. You have 5 seconds to grab the attention of a potential customer who has landed on your page for the first time.

Make sure that the required information is filled in the profile:

• company name;
• a brief description of what you are doing;
• contacts;
• coordinates;
• link to the site.

If even before creating a profile you figure out how to correctly fill in the necessary information, then upon completion, you can safely forget about the need to update your biography or contacts. What certainly can not be said about the content itself. Here you need to always be in trend and be creative. Since photography is something that must be liked by potential customers of your business.

2. How to take good photos for Instagram using smartphone

All the work done before will be appreciated and effective with good content on your page. In order to create it, it is not necessary to be a photographer, have expensive photographic equipment or contact professionals.

Here it is enough to know 3 basic rules of photo content:
1. Use a smartphone with a good camera;
2. Take pictures in daylight;
3. Always use the same photo editing filters to create a unified account style (we'll also talk about mobile photo editing apps).

Decide what mood the profile conveys to your reader: calmness - pastel colors, minimalism (suitable for textile stores, children's clothing, etc.) or rich colors - energy, expression. To make the photos in the profiles harmonize with each other, place light, dark or photos with color accents in a checkerboard pattern:

Of course, this is not necessary and creating your own unique profile will be better than generally accepted templates. But if you are just starting out and there are no ideas yet, you can use this one.

Remember that a new user always pays attention to the profile as a whole, and not to individual pictures. And your subscriber is in the photo in the feed. Make sure to keep both of you interested.

3. The best applications for photo editing and delayed publications:

VSCO is a good set of ready-made filters. Choose the one that best suits your product. Experiment with multiple photos and filters. Do they harmonize with each other?

Download VSCO on iOS

Download VSCO on Android

Lightroom . Helps create a unified white balance on your Instagram profile.

Download Lightroom for iOS

Download Lightroom for Android

Of course, the program has much more potential, we advise you to study it to create your stylized account.

Snapseed . The program will help create an exposure or highlight the accents in the photo.

Download Snapseed for iOS

Download Snapseed for Android

UNUM . Create profile photo arrangements before they are published:

Download UNUM for Android

Download UNUM for iOS

Photos taken and processed. But this is half the work on the post. The next step is a description or text.

Decide on the purpose of your presence on Instagram: is it a platform from which you want to sell, or a customer connection tool (suitable for existing stores. Here Instagram is not the main source of sales, but in the future it can increase them significantly).

There is an option to hire a copywriter or SMM specialist. But the owner may well manage the business account. After all, no one knows your product, its properties and capabilities as well as you.

In fact, there is nothing difficult in writing texts for product posts. But still, always “try on” the text for yourself: what a person should think after reading and, most importantly, what to do.

In the text, give real benefits to the person, not characteristics that may not always be clear. For example: you sell portable batteries for phones. In the description you write 1000 mAh. But not always people know how much it is. And if you write: “1000 mAh - up to 5 phone recharges” - a potential client will evaluate whether the product suits him and save him from unnecessary thoughts. Here he sees the value of the battery and its application to his needs.

A post should always contain a call to action: order, buy, call.

Avoid template words and applications in the text: “best quality”, “lowest price”, “unique production”, “reliable service”.
Replace them with the actual properties of the product:

• “best quality” for “80% of the composition is steel”;
• “low price” - always write the real price, comparing yourself with competitors;
• "unique production" - we make orders based on your preferences;
• “reliable service” - 5 year warranty.

Without water, with real use cases.
In posts, try to balance between product posts and useful content. So you will look like an expert in the eyes of the reader, become an authority, build a trusting relationship.

Hashtags

Hashtags for the page are necessary for easy search of the necessary posts.

Alternatively, place a post with your categories in the profile header with an active link (instead of the company's website):

Create your own unique hashtags:

These work well for a range of products. For example, the tag #cupcake_Instabakery: the subscriber will be able to quickly find all the cupcakes you offer.

Geolocation

Decide where you want to sell your goods: if it is outside the city and you have an offline store, geolocation is definitely needed.

But if you go to an audience outside your region, it's better not to set the location. This can scare away potential consumers. They will think that it is far away and will not pay attention to the product. Even if he interested them.

Forget manually posting every day!
All successful pages automatically post prepared content.

Automate your posting as a beginner entrepreneur: spend 1-2 days on photos and texts.

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