Instagram is one of the most used social media platforms in the world with over one billion active users. Many social media marketing managers will post an image to Instagram and then open Facebook to post the exact same image.
Posting on multiple social media platforms is a quick and easy way to get more engagement across both your Instagram and Facebook posts, but doing so can often be time-consuming. Thankfully, since acquiring Instagram at the start of the 2010s, Facebook has made it incredibly easy for you to manage everything in one place via Facebook Business Suite.
By linking your Facebook page to your Instagram business profile, you can easily share content across both platforms with just the tap of a button. But, how do you link your Instagram account to your Facebook business page? It’s a much easier process than you think. Keep reading to find out more.
If you’re reading this post, it’s likely you have both Instagram accounts and Facebook business pages set up, but you’re not quite sure of the benefits.
Connecting your Instagram business account to your Facebook page makes everything run a little more smoothly between platforms than when they run as two separate entities. For example, by linking your Instagram account to your Facebook page you can create one image post with one caption and share easily on both accounts at the click of a button.
There are plenty of other fantastic benefits to linking your Facebook page and Instagram account including:
By connecting your Instagram business account to your Facebook page, your followers and new customers can have the confidence that they are dealing with the same business as they see the same quality content across both platforms.
Connecting your Instagram account to your Facebook business page allows you to seamlessly schedule posts from one platform to the other. Perfect if you don’t have someone running your social media accounts!
When you link Instagram to your Facebook account you can manage your messages in one place.
This makes it super easy to maintain a quick response time and gives you access to more inbox tools such as message filters and custom labels.
When you connect your Instagram account to your Facebook business page, you can compare metrics and insights which will allow you to tailor your content and campaigns and identify where you need to improve.
If you want to have a shop on Instagram, you need to link a Facebook business page to do so. By connecting your Instagram business account to your Facebook page, you can also sync valuable information to your profile such as a business address, website and contact information.
How to add Instagram to Facebook
If you’ve read the benefits above and don’t want to delay linking your Instagram account to a Facebook business page then our quick and easy steps below will talk you through how to link the two.
There are two main methods for linking an Instagram Business Profile to a Facebook Page.
The first one is to link your Instagram business profile to your Facebook page through your Facebook page settings. The second one is to link your Facebook business page whilst logged into your Instagram account on the Instagram mobile app.
Before you start, you want to make sure to check the following :
Then follow these steps:
If you prefer to link your Facebook and Instagram accounts directly from the Instagram mobile app, then follow these quick and easy steps to get yourself set up.
by Team feedalpha | Jan 5, 2023 | Facebook
Social media is a fantastic way to promote your business and the great content you're creating. However, simply posting on Facebook isn't always enough. To ensure the maximum amount sees your content of people, you need to post when your followers are most active. If...
by Team feedalpha | Dec 19, 2022 | How To
To promote your brand on social media, you must know how to use hashtags. The hash symbol, or hashtag, is used to identify relevant content and make it easily searchable. Hashtags are widely used on social media platforms like Twitter, Instagram, Facebook and.
..
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article.
Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.
Of course, with Hootsuite, social managers with connected accounts could do this a long time ago.
Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts.
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
And if you want to watch a quick tutorial from a border collie, you can watch this video on how to link Instagram to Facebook:
Why link your Instagram to a Facebook pageThese are the key benefits available when you link your Instagram account to a Facebook page.
Don’t overlook the importance of providing a smooth online experience for customers. By connecting your accounts, your followers can have confidence they’re dealing with the same business, and you can offer seamless interactions.
If you have a busy schedule or run multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook on Hootsuite (or another social media management dashboard), you’ll need to connect your accounts.
When you link your Instagram and Facebook accounts you can manage your messages in one place.
This makes it a lot easier to maintain a quick response time, and gives you access to more inbox tools, from customer labels to message filters.
With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts are taking off, and identify where it makes the most sense to invest in promotions.
In some regions, you need to link a Facebook page to run ads. Even if it’s not required, connecting accounts allows you to run ads on both platforms and pay for them in one place.
If you’re interested in selling products or services on Instagram, you need a linked Facebook page to set up a shop. By connecting accounts, you can also sync business info and use features like appointment buttons and donation stickers.
Pro tip: Hootsuite users with ecommerce businesses can include products from their Shopify stores in posts with the Shopview app.
So you have an Instagram account and a Facebook page, but they’re not linked. To start, make sure you’re an admin of the Facebook page you wish to connect. And if you haven’t yet, convert to an Instagram business account.
Then follow these steps:
From Facebook:
1. Log in to Facebook and click Pages in the left menu.
2. From your Facebook page, click Settings.
3. Scroll down and select Instagram in the left column.
4. Click Connect Account, and fill in your Instagram username and password.
From Instagram:
1. Log in to Instagram and go to your profile.
2. Tap Edit Profile.
3. Under Public Business/Profile Information, select Page.
4. Choose the Facebook page you wish to connect to. If you don’t have one yet, tap Create a new Facebook page.
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
Download now
Need a little help? Here’s how to create a Facebook business page.
How to change a Facebook page linked to InstagramNeed to change the Facebook page linked to your Instagram account? Start by disconnecting the Facebook page you have connected:
1. Log in to Facebook and click Pages in the left menu.
2. From your Facebook page, go to Settings.
3. In the left column, click Instagram.
4. Scroll down and under Disconnect Instagram, click Disconnect.
You’ve now disconnected your Facebook and Instagram accounts. Follow the How to link your Instagram account to a Facebook page instructions to add a different page.
Having some trouble? Troubleshoot different connection issues with this help article.
Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.
Get Started
Grow on Instagram
Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.
Free 30-Day Trial
Help Center
When you switch from a personal Instagram account to a business account, you'll be prompted to link it to a Facebook Page. We recommend that you link your Facebook Business Page to your Instagram account. This is not required, but doing so will help you get the most out of Instagram's business tools.
Learn more about the features that will become available after linking Instagram and Facebook.
nine0003
You can also link another Facebook Page to your Instagram business account at any time. Follow the instructions below to add or edit the Facebook Page associated with your Instagram Business account.
Before you begin
You may need to switch to a professional Instagram account to link it to a Facebook Page owned by your Business Manager account.
Your personal Facebook account must administer the Page you want to link to your Instagram account. If you don't see your Page in the drop-down menu on your Instagram profile, check your Page settings on Facebook and make sure you're assigned the admin role. nine0003
How do I link a Facebook Page to a business account?
To add or edit the Facebook Page associated with an Instagram business account:
Go to your Instagram profile.
Select Edit Profile.
Under Public Company Information, select Page.
Click Create a Facebook Page or Link an Existing Page.
Select one of your Pages or click Create a Facebook Page.
nine0003
When finished, click Done.
Your business account is now linked to a Facebook Page. If you don't see the Page you want in the drop-down menu on your profile, you may not be administering it. Check your Page settings to make sure you have permission to add it to your Instagram business profile.
Was the article helpful?
How do I add or edit the Facebook Page associated with my Instagram business account?
How do I add a bio or website to my Instagram profile? nine0003
Jobs
Terms of use
Privacy
Content [show]
If you have a brand page on Facebook and an Instagram business profile, make sure you have an Instagram business profile link them together. This will not only give you four additional benefits, but also help you avoid trouble.
To do this, go to Page Settings, Instagram section and click the Connect account button.
After that, log in through Instagram, enter the login and password of the business profile you want to link.
Done, your account is connected!
Please note that in the same section at the bottom there is an option to disconnect Instagram from the current Page. To do this, simply click the "Disconnect" button.
Linking the resources of one company means getting several significant advantages.
It is very convenient when administrators, editors and moderators can see and reply to all messages and all comments on Facebook and Instagram in the Facebook Pages section.
Schedule and publish Instagram posts from Facebook Page By linking these two properties, you can post to Instagram from your Facebook Page and vice versa. It is convenient to do this in the Creator Studio section. And the most important plus: you can schedule posts on Instagram. Up to this point, the issue with auto-posting on Instagram was difficult, you had to use third-party services. Read about Creator Studio in our article.
You can post and schedule feed and IGTV. And Stories are still the old fashioned way, with pens.
You can create ads on Instagram through Facebook Ads Manager without linking your Instagram business profile. You may not even have an Instagram account, this is an optional condition. In this case, ad impressions in Instagram placements will be on behalf of your Facebook Page.
But once you've linked your Facebook Brand Page and Instagram Business Profile, you can:
Page admins and editors can sync phone number, email address, address from Facebook Page and these changes will be reflected in Instagram.
In practice, there is often a situation when you need to link these 2 resources, and the Instagram business profile is already linked to another Page.
