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How to bio in instagram


10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

What is an Instagram bio?

What makes a good bio for Instagram?

10 Instagram bio ideas

13 Instagram bio tricks you may not know about

Instagram bio templates

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business:

  • What is your brand promise?
  • How about your brand personality: Funny? Serious? Informative? Playful?
  • What are your special skills?
  • Are you a local business? National? Global?
  • What makes your product or service unique?
  • What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action. Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page, follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following, your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag.

10 Instagram bio ideas

If you’re feeling a little stuck, no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

  1. Happiness depends upon ourselves – Aristotle
  2. We’re all born naked and the rest is drag – RuPaul
  3. Change will not come if we wait for some other person or some other time – Barack Obama
  4. I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
  5. Imagination is more important than knowledge – Albert Einstein
  6. You miss 100% of the shots you don’t take – Wayne Gretzky
  7. Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
  8. If you don’t like the road you’re walking, start paving another one – Dolly Parton
  9. Never let the fear of striking out keep you from playing the game – Babe Ruth
  10. I am a rich man – Cher
  11. You can be the lead in your own life – Kerry Washington
  12. When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3.

Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper, the company changed their bio to an invite for the main actors to start a band.

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands). Kraft peanut butter has a great example of a succinct bio that describes their company.

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

Get the free templates now!

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts.

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s. )

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram.

You can also use Instagram tools like Linktree to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021, it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business.

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Source: @zendaya

12. Add a category

If you have a business profile on Instagram, you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

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What to Put in Your Instagram Bio for a Good First Impression

Writing a good Instagram bio might seem straightforward, but it actually requires some strategy and creativity.

According to researchers, within the first 7 seconds of meeting you, people will have a solid impression of who you are — and it can be even shorter online.

So, if you’re using Instagram for Business, you’ll want to make a good first impression with your Instagram bio, and use it to attract new followers and potential customers!

Ready to learn what to put in your Instagram bio that will convince visitors to click the “follow” button? Here’s how:

What to Put in Your Instagram Bio: Our Top 6 Tips

  • Optimize Your Name for Search Queries

  • Add Your Skills & Target Audience

  • Include Relevant Keywords

  • Optimize Your Website Link

  • Share Your Contact Information

  • Get Creative & Show Your Personality

  • Instagram Bio Checklist (bonus!)

Tip #1: Optimize Your Instagram Name

The first step to creating a good Instagram bio is making sure that your Name Field is optimized with your name and/or a searchable keyword.

For example, if you’re in the healthcare industry, you may want to include your full name along with your job title. This way, when people search for you on Instagram, they’ll be able to easily find the correct account.

Take note of how therapist Meghan Watson uses the Name Field to include her occupation for extra clarity:

Instagram also considers the name and username fields in search queries, so it’s a great idea to make sure they’re optimized.

With this in mind, you may want to use keywords that potential followers may search for. Do you offer a specific service? Are you known for something in particular?

Take chef and writer Hannah Che, for example. She uses the Name Field to include her name and a keyword: vegan recipes.

Now, whenever someone searches “vegan recipes” on Instagram, her account will be among one of the first they see. And her simple and to-the-point Instagram bio let’s visitors know what her posts will be about.

Ready to make your Instagram bio stand out? Download our free Instagram bio worksheet to help you start planning:

Tip #2: Highlight Your Skills & Target Audience

A good Instagram bio explains what your business does and who it’s for (aka your target audience).

Goldleaf checks every item on the list with their Instagram bio:

They include “science-forward journals and decor” at the beginning of their bio, and mention they’re for “cannabis patients, growers, and enthusiasts”. Right away, new visitors will know exactly what the brand sells and if their products fit their interests. Short and sweet.

If you’re an entrepreneur or creator, you can also use your Instagram bio to help set you apart in your industry. Think about your skills or any experiences that might be of interest to potential followers.

Candace of @candaceabroad, is a travel blogger who uses her bio to highlight that she’s an American expat living in London:

Not only will this tidbit serve as an introduction to her profile, but it lets people know she’ll be exploring London and creating guides from the perspective of someone who moved abroad (with proof that they can do the same!).

Schedule photos and videos directly to Instagram (no push notification required) with our Auto Publish feature.

Tip #3: Use Relevant Keywords

Using targeted keywords - also known as Instagram SEO - in your bio won’t improve your searchability on Instagram (except, as we mentioned above, for your name and username) but it can help give your account more focus and connect you with like-minded followers.

It can also get your purpose across at a glance, which is important when you have a limited amount of characters to play with.

When deciding what keywords to include in your Instagram bio, think about your core values and interests, and those of your target audience.

The Chalkboard Mag does this by using keywords like “wellness”, “nutrition”, “self-care”, and “design”:

If you use Instagram for business, spend some time creating a “persona ” of your ideal follower.

What are their pain points or interests? What keywords will resonate with them?

Using keywords that target your audience and niche will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them.

Check out how Headspace use keywords like “happiness” and “meditate” in their Instagram bio to explain what they do and connect with followers:

Tip #4: Drive Traffic a Link in Bio Tool

The link in your Instagram bio is easy to find and readily clickable, making it one of the most valuable traffic drivers on your profile. Putting a link in your Instagram bio can lead to more engaged customers and revenue for your business.

And the good news is, with Later's link in bio tool, Linkin.bio turns your whole Instagram feed into a clickable landing page and drives traffic to your online store, event page, video, or blog.

This means, you can add links to any of the Instagram posts you’ve published, which helps direct your Instagram audience to the right content or products on your site.

And if you’re on a Later Growth or Advanced plan, you can connect your Shopify account to Linkin.bio! In a few clicks, tag Shopify products in your Linkin.bio posts and make it even easier to shop your feed.

Ready to turn followers into customers with a shoppable Instagram feed? Start using Linkin.bio today!

Tip #5: Add Your Contact Information

With an Instagram business profile, you can add contact information to your Instagram bio. This includes your email address, phone number, and brick-and-mortar address.

The best part? It doesn’t take up any character space in your bio!

Skincare company Eluo Beauty and jewelry brand Greda Co. have contact information available for new visitors and their followers:

The benefit to putting contact information in your Instagram bio is that it makes it easy to contact you. It can also act as a visual prompt for someone to reach out if they have a question or inquiry.

Tip #6: Get Creative With Your Instagram Bio

While it’s important to convey who you are and what you do in your Instagram bio, you should also think of it as a space for you to show off your personality and have fun.

Here are 3 ways to put some creativity into your Instagram bio:

Use Emojis to Space Out Your Text

One way to space out the text in your Instagram bio is by incorporating emojis. You can use them to break up any text-heavy sections in your bio, like Poppy’s Happy Doodles or Sam Ushiro:

You can also use emojis to highlight any CTAs (call-to-actions) or add some pizzazz to your bio, like Later:

Include a Branded Hashtag

Whether you’re promoting an Instagram contest or UGC (user-generated content) campaign, including a clickable branded hashtag in your Instagram bio can help drive engagement.

Beverage brand Sunwink encourages followers to use #DrinkSunwink for a chance to be featured:

Including your branded hashtag in your bio is also a great way to get your followers into the habit of using it, like Apartment Therapy:

Plus, users can now follow hashtags on Instagram, so if they follow your branded hashtag, it can help keep your brand top-of-mind.

Add Line Breaks to Your Bio

Adding line breaks to your Instagram bio is a great way to make the information more bite-sized and consumable.

The easiest way to add line breaks to your Instagram bio is to format it on the web version of the app. Once done, you’ll have a bio that’s easier to read, like Darryl Cheng’s @houseplantjournal:

Instagram Bio Checklist

A good Instagram bio is one that creates a great first impression and convinces users to click the “follow” button on your account. Here’s a recap of what we covered:

  • Explain who you are and what you do

  • Target your niche audience with specific keywords

  • Link to your website or blog using Later's link in bio tool, Linkin.bio

  • Provide additional ways for your followers to get in touch

  • Show your personality

Whatever approach you decide to take for your Instagram bio, it’s worthwhile to invest some time and effort in the process.

Once you have a bio you’re happy with, ask a few people in your network what impression they get when they visit your profile and use their feedback to help make any adjustments.

And as your business grows and evolves, you can set time aside every few months to review your bio and make sure you’re always telling the story you want to tell.

Ready to save time and optimize your Instagram bio? With Linkin.bio by Later, you can turn visitors into customers. Get started for free now!

How to properly style the Instagram profile header

The Instagram profile header is the first thing a user looks at in your account. By the first lines, a person understands what kind of page it is and whether it is interesting to him, so it is important to write a well-written description and briefly present the brand to the visitor. In this article, we will look at the main sections that you need to pay attention to and analyze them with examples.

  • What is an Instagram profile header
  • How to design a profile header on Instagram
  • Secrets and life hacks for a beautiful hat
  • Good and bad examples of profile header design
  • Conclusion

What is the Instagram profile header

The profile header, or bio is a small block above the user's feed, where you can add an avatar, nickname, name, activity description, link and text no longer than 150 characters: emoji, hashtags, mentions.

An example of a profile header in the mobile version of Instagram

And this is how the header is displayed in the desktop version:

An example of a profile header in the desktop version

Why it is important to make it right

The profile header must meet several requirements:

  • Informative. The brand is easy to find in the Instagram search by name or keywords. The theme of the channel is clear from the description. Also, the user can ask the company a question through links in direct, messenger or by phone number.
  • Attractiveness. Profile and cap meet the criteria for uniform design. The description and posts stand out from the competition.
  • Trust. Text and avatar should show users that you have a legitimate business and you are not involved in fraud.
  • Literacy. Check the text for errors and follow the rules for writing posts.

Recommended reading! Learn how to grow Instagram:

  • “ Who are the guests on Instagram and how to set up ads on them ”,
  • " How to get followers on Instagram in 2021 ",
  • " How to use Instagram Guides to promote organically",
  • « Instagram Trends 2021 to Make Your Account More Engaging for Followers »,
  • « How to create a content plan for Instagram. Rules, tips, examples ”,
  • « How to Create Instagram Templates: Creative Guide ",
  • " What to post on social media for businesses: 23 post ideas for every day + bonus ",
  • " Story Ideas: A Selection of 45 Ideas",
  • " Opportunities and interesting features of Instagram Stories ",
  • " How to create an Instagram chatbot for business ",
  • " Business promotion on Instagram for stores: detailed instructions ",
  • « What is advertising on Instagram and how to set it up ",
  • " Effective Targeted Facebook Ads - Tips",
  • « What Instagram statistics consist of and what it affects ».

How to design a profile header on Instagram

And now let's look at the elements of the header and find out how to properly create an account.

To create a header, click "Edit profile" on the account page.

Profile header settings

Avatar

The first thing a user notices is the avatar. Its size is 180 x 180 pixels, so you can't use small details. The image and text must be visible both on the desktop version of the app and on the mobile version.

If you have a personal blog, add your portrait to the avatar so that the user understands who the owner of the account is and with whom he will communicate.

An example of an avatar for a personal blog

And if you have a business account for a company, use a product image or logo. So users will be able to see the identity and understand what kind of brand is in front of them. You can also add a photo of an ambassador, a company representative or a picture of a mascot.

Variant logomark for company business account

Note. Logomark is a logo icon, but without letters and numbers.

Nickname and name

It is desirable to include the brand name and keywords in the nickname. This will help the user to quickly find a company or person in the Instagram search.

The nickname is written in Latin, so try to avoid ambiguity if the word should sound in Russian. For example, the letter "ya" is found in such variants: "ya", "ja" or "ia". Because of this, it will be difficult for the user to find you in the search. What to do: Tell users how to properly search for a company.

Here is a screenshot of an account whose name uses the key query "bank" in Latin.

An example of a company nickname with the keyword

In the description, you can specify the name of the company, keywords about your activities, or the name of the brand representative.

The name can be written not only in Latin, but also in Cyrillic.

Variant of the name in the Instagram profile, which indicates the main activity of the SendPulse service. For these key queries, you can quickly find an account in the search

Instagram profile description

This is brand information that helps the user understand which page they have landed on. Consider the sections that can be added to the profile header.

Activity category

This is a brief description of the Instagram profile - what the company does.

An example of the type of activity that can be selected in the settings

The categories that can be selected in the settings are shown below. You can add a suggestion from the recommendations or use the search.

Instagram account category settings
Blog or brand presentation

This is text that can contain up to 150 characters.

An example of a profile description: information about the author, mention of channels and contacts of the photographer

Note. Emoji, mentions and hashtags are also added to the text.

If you have a personal blog, tell us about your interests, about yourself and share contact information.

An example of a description in which the author speaks about himself and his interests, activity

Important! Communicate with your subscribers in the same language. No need to use terms and complex language, write in simple words. How to create effective texts, look at examples of cool copywriting - in our article.

And if you maintain a company account, show the USP, product features, add the address and contacts, which, for example, can be placed in a multilink: website, social networks, video materials, and the like.

Description option for a company with benefits and features, as well as the address of the organization

Important! The Instagram app hides part of the text, so the user will see the first 123 characters, as in the example below.

An example of a bad profile description, because the text breaks in the middle of a sentence that is a call to action
Mention

This is a link to another profile - this can be your side project, a page with promotions, or an account of a company representative. The mention is written through the "@" symbol.

Below is an example of how mentions can be used in the description.

An example of how you can use mentions in the description of the author's profile

And this is a mention in the description of the company account. Thanks to several profiles, the brand was able to separate two activities: creating family photo albums and making craft boots.

An example of mentioning a company's business account in the description
Hashtag

Helps users find posts on a specific topic: brand query, selection, review, promotional tag, and the like. For example, if you have book reviews in your feed, add a tag by which the user can explore the relevant posts.

An example of a branded hashtag in a profile description
Link

This can be a multilink, deep link or URL, a leading site, messenger, video hosting, marketplace, and so on.

Important! Use a deep link if the link leads to a specific page. URLs with UTM tags are completely out of line and look ugly.

Below is a bad example of adding a link:

An example of bad link placement in the profile header

If you only provide a link to a website or messenger, it will be difficult for the user to find other useful information. Therefore, we recommend adding multilinks.

An example of a multilink in a profile

To create a multilink, use the landing page builder in the SendPulse service. In just five minutes, you can add the necessary data and publish a mobile landing or landing page.

Builder allows you to work with text, buttons, covers, images, products, videos, payment options and FAQ. The landing page can also be linked to free CRM, chat bots in messengers and email. Thus, you can create an omnichannel system at all stages of the sales funnel.

SendPulse pre-made multilink template option

Simple yet powerful landing page builder

Create a mobile landing page, online store or multilink for Instagram and promote it via messenger chatbots, email and SMS - all on one platform!

Create a landing page

Call to action

Add a call to action to your header to motivate users to contact you. For example, "Reserve a seat", "Make an appointment", "Contact us", "Subscribe", "Participate".

Placement of a call to action in the header of the profile

This is a variant of the call to action under the link. This method helps users see the call if part of the text is hidden.

Here, a call to action has been added to the company address - a line in the "Exact address" settings. Remember that all text on this line will translate to maps and show the location of the company.

An example of placing a call to action under the link
Company address

To add an address in the description, you will need a business account. On your page, click "Edit Profile", then go to the "Methods of Contact" section and select "Company Address".

After entering the data, be sure to check "Show contact information" - and the address will appear on the page.

Company address settings

You will see a window where you can enter the exact address, as well as specify the postcode and city.

Organization location settings

Below is an example of displaying the address in the account description:

Example of displaying the address in the account description

Important! The address works as a link. When you click on it, the user opens maps on which he can see the location of the store or company office.

Contacts

Contact information can be added in the settings by entering a phone number, email and WhatsApp link.

Important! Contacts are displayed in the application on the smartphone as buttons.

Example of contacts in the account: phone number and email:

Buttons with multiple contacts: phone number and email

Contact information option with email:

One button with email

Note. Facebook has launched new products, for example, the “WhatsApp” button appeared in the Instagram application, which redirects the client to the messenger so that he can ask a manager a question or start chatting with a chatbot.

"WhatsApp" button for linking two applications

This is a link between WhatsApp Business and Instagram:

Several contact details: phone number and WhatsApp messenger

You can add a phone number and a link to WhatsApp in the "Methods of communication" section:

Section "Methods of communication", through which you can add contact information

Discover the chatbot on Instagram

Convert subscribers into regular customers, automate communication with them and improve sales.

Create a chatbot

Buttons

Several buttons can be added to the description: "View store", "Order food", "Book" or "Reserve".

In a business account, you can create an online store with goods. To do this, go to "Settings" and go to the "Company" section. At the bottom of the page, there will be a link to "Set up Instagram Shopping".

Instagram Shopping is a set of features that allow the user to make purchases through the app. You can set up an online store with product cards and transfer a subscriber to a website or an online checkout. Also, in the posts, you can put a mark on the product so that the client can study it in more detail.

Recommended reading! Learn how to sell on Instagram.

Setting up an online store in the Instagram application

You will see a window where you can start adding products:

Creating a store in the application

Below is an example of displaying a button for a store:

The "View store" button in the profile

other action buttons we talked about above. With their help, you transfer the user to a partner service, where the client orders food or makes a reservation.

Customizing action buttons

This is an example of account action buttons:

Cafe profile action buttons

A chatbot for Instagram has been added to the SendPulse service. By clicking on the "Write" button, the user starts a direct communication with the chatbot.

With it, you can unload technical support time and automate the process of communication with the client. You can also create a script that will help you advise the user on all products, inform the client about new promotions and send a link to pay the bill.

Recommended reading! Learn how to set up a chatbot on Instagram.

An example of how to set up a chatbot greeting chain

Secrets and life hacks for a beautiful hat

On Instagram, you can decorate your hat with the help of additional services. Consider options for creative solutions.

Change font

To create interesting text, change the font using the following tools.

Services - Piliapp, Fine Words, Hype Type, Fonts For Instagram, LingoJam.

Fonts For Instagram resource interface

Applications - I Fonts - Cool & Stylish Fonts for Instagram, Fonts Art, Fontgram.

For example, the Fonts Art app helps you connect a keyboard with ready-made fonts and change text directly in the Instagram app.

Working in the Fonts Art application

Telegram bots - @TexterAsBot or @TextMagicBot.

Fonts in the chatbot

Recommended reading! "Bot for Instagram: a selection of useful helpers in Telegram".

This is an option to use decorative fonts in the description:

An option to use different fonts in the profile description

Note. Don't overuse decorative fonts. You can highlight the title or less important information with them, but use a readable font for important descriptions.

Add characters

To add characters, you can use a Unicode table, for example in Windows via Microsoft Word. Or use an online resource - Cool Symbol.

Choose the symbol you like, copy it and paste it into the description.

Cool Symbol site interface

Change line spacing

Apps4Life service will help you break your description into neat lines by adding line spacing.

Apps4Life resource interface

You can also download the application and use the service from your smartphone. The service is paid.

Good and bad examples of profile header design

In this section, we will look at good and bad profile design options.

A good example is an orthopedic mattress store.

At the beginning, you can see a bright logo and a geotag in the account name. The description lists the benefits of the brand and a call to action - you can order it at the link below. The address of the company is also indicated.

Instagram header: section design examples

A bad example is a factory that makes goods for sleep: mattresses, beds, pillows, and so on.

The avatar has small elements that are difficult to make out. The description is written in solid text - some of the offers will not be visible, as Instagram will automatically hide it.

The link with the UTM tag is long and does not fit entirely in the line. But in this account there is a store and a button is designed for it.

A bad example of designing a profile cap

A good example is beds for cats and dogs.

Benefits are given in the description, however, the first line “Products for pets” can be removed, it duplicates the category of the type of activity. The following is a gift that stimulates sales, as well as information about discounts and a link to the marketplace.

An example of a header design for a pet products store

A bad example is products for dogs.

It is better to separate the account name with the symbol "|". Next comes the description: the first three points are well done, but the hashtag is not suitable for the header - this is a high-frequency request, and only what is directly related to the account should be added to the description.

Reviews are placed in a separate account - the user will not make a large number of transitions, so it is advisable to review the section with reviews. There is a call below, but the inscription "Direct" can be removed and only a link to WhatsApp can be left.

An example of bad header design for a dog store

A good example is a travel agency.

A simple and memorable name, except for the ambiguity in the nickname - the word "hike" in Latin is more likely to be written by the user through "h". The description lists the tours that can be booked. Also added a thematic hashtag and a link to the site. The call to action is missing.

A good example of a header design for a travel agency

A bad example is a guide from Sochi.

The name is good, but the description turned out to be crumpled: it is not clear from it whether the guide works alone or still with the team. All links can be made into a multilink. It is also not particularly correct to use the URL of the resource if you can make a mention of the Instagram account.

The phone number can be specified in contacts and additionally added to the multilink.

A bad example of the design of the header in the account of a guide from Sochi

Conclusion

In this article, we looked at the design of the profile header and found out what key points attract the user's attention:

  • The avatar should show your face or reflect the brand: logo, logomark, product image.
  • Login includes brand name or keyword.
  • The name reflects the type of activity or the essence of the project for the company. If you have a personal brand, use the first and last name with the addition of a keyword.
  • The description is the presentation of the brand. You can tell about yourself, your interests or the USP of the company. Be sure to divide the text into lines and add emoji where appropriate.
  • Call to action helps people understand what you want from them. Don't forget to add it to the description.
  • Contacts and links - place contact information in a multilink, and add phone numbers and email to the "Contacts" button.
  • If you have a large number of products, connect the online store in the application.
  • Hashtags and mentions. If you have related projects or unique tags, be sure to tell your subscribers about it.

Create multilinks in the SendPulse service, as well as use our other tools: add a free CRM system, send email, Viber, SMS and WhatsApp mailings, connect push notifications, and set up chat bots in Facebook Messenger, VKontakte, Instagram, WhatsApp and Telegram!

100+ ideas for your Instagram bio

Your Instagram bio is the first thing people will notice when they click on your profile. They will make assumptions and judgments about what kind of person or brand you are based on what they see there. Therefore, it is very important to write a profile description that will impress your audience and attract more subscribers.

In this article, you will find some great ideas and tips to help you write better and more impressive Instagram profile headers.

@mafluence

Bio, About me, Description, Profile header, Profile art

are all different names for the same thing: text that you can put in the most visible place on your profile. Limit - 150 characters

100+ Instagram bio ideas :
  • What makes a good Bio for Instagram?
  • 100+ ideas for a profile bio
  • Conclusion

What makes a good Bio for Instagram?

Before you get a finished description for Instagram, you need to understand what a good bio consists of. This will help you use ready-made ideas for designing your Instagram profile header, improving them and creating your own bio.

So what makes a good description about yourself on Instagram? The response can contain any of the following elements:

1. Informative

An Instagram profile header that clearly describes what the user is doing can be considered a good bio. You can indicate your field of activity, interests, achievements and hobbies. For example, your Instagram description might look something like this: “love fitness + dog owner + founder of company X.”

If you are an influencer, you can also include other important information such as brand collaborations, upcoming events you attend, recent announcements you promote, etc.

2. Witty

Witty Instagram caps tend to be one of the most successful and popular types of BIOs. Showing how smart you are without being offensive is a great way to impress people.

However, it's better to be original, because people don't always appreciate borrowed phrases. Use of puns, clever quotes, wordplay, etc. this is a great way to create a witty Instagram profile design.

3. Sense of humor

Humor always works when it comes to impressing users on Instagram. The lines between wit and humor often overlap, so you can create a Bio that combines the two to impress your audience. Think of an interesting fact about yourself and find a way to describe it with humor. Even if you can't come up with an original joke, you can always use one of the ideas in this post.

Musician Diplo took a hilarious approach to writing his Instagram bio and simply referred to himself as an "Instagram model". Anyone who knows him can find humor in this short and simple phrase.

4. Call to Action

Some Instagram bios are more call to action than entertain, but that doesn't mean they're less good.

You can be an entrepreneur or a professional. In this case, you just need a call to action and inspiring profile description. You can write an inspirational quote or phrase that reflects your experience without being overly intrusive.

5. Ease of perception

You can use any of these approaches to create your Instagram header. The best choice is one that expresses your personality. But no matter which approach you choose, your Instagram description should be easy to read. People who view your profile should be able to instantly understand what you do and who you are. You must be sure that no one misses any important detail in your BIO.

The best way to achieve this is to keep the BIO simple and short. You can use bulleted lists to include more information while still being readable. You can also use different characters to separate parts of the list, or add emoji.

100+ Instagram Bio Ideas

Now let's look at over 100 examples of Instagram header ideas based on the above elements.

Funny, informative BIO:

  1. Very caffeine dependent life form.
  2. I am recovering from shawarma addiction.
  3. Recovering from ice cream addiction.
  4. I'm not smart, I just wear glasses.
  5. I switch to survival mode if ticklish.
  6. I'm not really funny. I'm just talking and people think I'm joking.
  7. Modest, with only a hint of Kanye.
  8. My hobby is to start breakfast, lunch and dinner with a chocolate dessert.
  9. I drink coffee first. Then I do the rest.
  10. Encourage PJ girls to look hot since (date of birth).
  11. Probably the best meat eater in the world.
  12. Words cannot express my passion and love for Fridays!
  13. I used to think I was a little indecisive, but now I'm not entirely sure.
  14. I drowned the guilt in the wine.
  15. Gifted talker and ice cream eater.

Witty BIO:

  1. *insert pretentious things about me here*.
  2. I'm real and I hope some of my followers are too.
  3. I do not regret anything that you can see here.
  4. I'd rather steal your dessert than your boyfriend.
  5. Sweet as sugar, strong as whiskey.
  6. Born to express, not to amaze.
  7. I can't remember who I stole my biography from and why.
  8. We are all part of the same statistic - ten out of ten die.
  9. Not perfect, but even more interesting.
  10. Happiness never goes out of fashion.

Business Bio:

  1. Free International Shipping.
  2. See our bestsellers below.
  3. Customers are our number one priority.
  4. Tag us @(brand name) to be featured.
  5. Share your photos with us using # (branded hashtag).
  6. Contact us: (email address).
  7. Buy using the link below.
  8. We create value.
  9. In the dark, head for the stars.
  10. Become a person who is admired.

Short and simple BIO:

  1. I am in bed.
  2. I live a little.
  3. 99% caffeine.
  4. Distributing smiles.
  5. Slow down.
  6. Man. I live.
  7. Happy.
  8. Everything is predictable.
  9. Born to shine.
  10. Love without limits.
  11. I have nothing.
  12. Meet (name).
  13. It's me.
  14. This is my life.
  15. Welcome to my world.
  16. One of a kind.
  17. I overcome myself.
  18. Only forward.
  19. Greetings from paradise.
  20. I'm going to the goal.

Motivational BIO:

  1. The best revenge is success.
  2. Eat, sleep, create.
  3. It's never too late to set a new goal or pursue a new dream.
  4. It's not always easy, but it's worth it.
  5. There will be a rainbow after the rain.
  6. Die with memories, don't die with dreams.
  7. Take care of your body, this is the only place where you live all your life.
  8. My goal is to create a life that you won't want to rest from.
  9. Your best teacher is your last mistake.
  10. Do not look for a society that will allow you to be yourself.
  11. My biggest fear is not starting. My biggest fear is not reaching the top.
  12. When the pain is over, you finally see how much good you got out of this bad situation.
  13. I am worthy of greatness.
  14. I don't know where I'm going, but I'm going.
  15. Fill your life with experience so you always have something to say.
  16. I try to impress myself.
  17. Do something today that the future will thank you for.
  18. Conquer the peaks with me.
  19. I don't know who I am, but I know where I want to be.
  20. Seize the opportunity, there may not be a second chance.

Dear Bio:

  1. I scatter kindness like confetti.
  2. Be like a pineapple: stand up straight, wear a crown and always be sweet inside.
  3. Leave a little sparkle everywhere you go.
  4. To be brave means to love unconditionally without expecting anything in return.
  5. Just a cupcake looking for a muffin.
  6. I found that the Beatles got it wrong. Love is not all we need, love is all we have.
  7. Sharing my happy thoughts.
  8. This is not a dream, but my reality.
  9. Welcome to my kingdom.
  10. I create beauty every minute.
  11. I will make your world brighter.

BIO that exudes confidence:

  1. The ideal has five letters, the same applies to me.
  2. Haters are my best motivators.
  3. My Instagram is proof that I always create the best version of myself.
  4. I dress like I'm going to meet my sworn enemy.
  5. I take a lot of selfies for my future biographer.
  6. Real queens repair each other's crowns.
  7. Tell me not to do something and I'll do it twice and take pictures.
  8. They will write about me in history books.
  9. Success is in my blood.
  10. Welcome to my kingdom.
  11. I live by my own rules.

Quotes of famous people:

  1. I would rather die of passion than of boredom. – Vincent van Gogh
  2. Above all else, be true to yourself. – William Shakespeare
  3. Strive not to be successful, but to be significant. – Albert Einstein
  4. No one can make you feel worse without your consent. – Eleanor Roosevelt
  5. Wanting to be someone else is a waste of who you are. – Kurt Cobain
  6. Whether you think you can or you think you can't, you are right in both cases. – Henry Ford
  7. Loving yourself is the beginning of a lifelong romance. – Oscar Wilde
  8. Where is your desire to be strange? – Jim Morrison
  9. Your time is limited, so don't waste it living someone else's life. – Steve Jobs
  10. For anyone who has ever told you that you are not good…they are no better. – Hayley Williams

Conclusion

We've shown you a ton of ideas that you can use as they are or customize them to your liking. It is possible to combine them with some of your personal data, such as achievements, position, etc.

Learn more