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How to become an instagram brand ambassador


How to Become a Brand Ambassador on Instagram in 10 Steps

At this point, it’s fair to say we’ve all wondered how to become a brand ambassador on Instagram. 

It’s hard not to envy the influencer lifestyle…but is it worth it to become a brand ambassador? 

As it turns out? Yes. The money is there. Just look at the stats: 

In 2021, 67% of brands are using Instagram for influencer marketing. And a 2019 study found that 49.3% of respondents actively bought something because an influencer recommended it.

Instagram has over one billion monthly active users…so you can do the math. 

In this post, you’ll learn what exactly a brand ambassador is, how brand ambassadors are different from influencers, and the ten steps to becoming a brand ambassador on Instagram. 

  • What is a brand ambassador?
  • The difference between brand ambassadors and influencers
  • Do brand ambassadors get paid?
  • How to become a brand ambassador on Instagram
  • Can I get started right now?

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What is a brand ambassador? 

A brand ambassador is a professional social media guru who represents brands online.

Sound scary? Don’t worry — it’s actually not that complicated.

When you’re a brand ambassador, you work with the same brands consistently over time as a spokesperson for their products. Unlike one-time sponsorships, brand ambassadors enjoy long-term relationships with the businesses they help — which means more stability for brands, and consistent income for you.

For example, the Maybelline Girls are a group of influencers whom Maybelline has paid to promote their brand online. 

Some of these influencers have worked with Maybelline for over a decade. That just goes to show how awesome partnering with a brand long-term can be.

What’s the difference between a brand ambassador and an influencer?

The terms “brand ambassador” and “influencer” are used pretty interchangeably, but there is a little bit of a difference between the two.

An influencer is someone with a large social media following (think 10,000+ followers) who negotiates lots of one-off sponsorships with brands.

Meanwhile, a brand ambassador is someone who works together with the same brand over a long period of time.

Plenty of influencers are also brand ambassadors. And while brand ambassadors can start smaller by partnering with small businesses and startups (more on that later), it usually isn’t long before they become influencers too. For brands, it makes a lot of sense to create a brand ambassador program and develop longer-term creator relationships.

Do brand ambassadors get paid?

Short answer: Yes. Brands pay their ambassadors to represent them, just like they do with any other influencer.

The longer answer? Yes and no. It’s also common practice for brands to provide ambassadors with free or discounted products to promote. So, while you’re not paid in cash, you are paid in the form of free stuff.

The great news about this is (a) free stuff is awesome and (b) promoting brands “for free” can help you build up a track record of great performance that’ll help you land higher-paying jobs in the future. (More on that later.)

How to become a brand ambassador on Instagram

Step 1. Define your personal brand 

Your brand is a combination of your personality, your niche, and the way you present yourself to the public — and to potential sponsors.

First, choose a niche (like fashion, travel, or cooking, for example). Pick something that you’re excited to post about for years to come!

Then, use your brand personality to set yourself apart within this space.

Your presentation is very important. Remember, brands are looking for someone who shares their values…which means they’ll want you to be yourself, but also be professional.

And this is important — make sure you’re working from an Instagram business or creator account. 

Business and creator accounts have a lot of benefits that personal accounts don’t. Plus, it’ll take a lot of stress out of your daily life if you keep your brand account and your personal account separate.

If you’ve already put a lot of work into growing your personal account, don’t sweat it — you can change it to a business account very easily in the settings. (We have a walkthrough at the end of this post.)

If you do this, just make sure to clean up any photos that you don’t want brands to see. Now, you’re ready to start optimizing!

Step 2. Optimize your Instagram business bio

Your Instagram bio is super important. In just a few words, this is where you tell future followers (and sponsors!) who you are, what you do, and why they should care.

It’s an art and a science, but thankfully there’s a lot of ways to get it right. Not sure how? We’ve got you covered — we wrote a whole article about it. 

In a nutshell, you want your bio to show who you are, give out your contact info, and use a strong CTA — call to action — that tells people what to do next.

You can get two-for-one if your CTA tells people to contact you in your DMs (direct messages)! This is a very effective method, especially if you’re running an online store or offer a service (like a skill class, consulting, or brand representation).

You can actually set up an automatic funnel to answer DMs by using a tool like MobileMonkey. So, if your bio says “DM me for more info” and a curious brand does just that, they get an answer right away.

To see it in action, check out our profile @mobilemonkey and say hi! (Mobile devices only.)

Finally, make sure to take advantage of the one and only link Instagram gives you in your bio. You can direct visitors to your website, an online portfolio, or anywhere that makes sense for your brand.

Step 3. Post consistent content

This is key — especially if you’re starting from scratch.

The only way to gain real followers and get brands’ attention is to post great content — and a lot of it. You’re probably already doing this, but here’s a few tricks to make your life easier:

  1. Create a content calendar to plan out your feed
  2. Use Instagram automation tools to make posting on time simple
  3. Plan what hashtags to use and what trends to follow
  4. Batch your content by shooting a lot of photos and videos at once, and then posting them over time
  5. Write all your captions beforehand (or hire someone else to do it)

The more you can plan your feed ahead of time, the easier your life will be. Plus, if you can find online groups for influencer and brand ambassadors, you can encourage other people in your field to keep up the good work — and they’ll encourage you!

This is both the easiest and the hardest step of becoming a brand ambassador. Be consistent, be strategic, and keep your eyes up. You’ve got this.

Step 4. Grow your following

This is another step that’s easier said than done. But, with hard work and solid strategy, you can knock your growth out of the park.

There are lots of sites out there that promise instant likes and followers. Be very careful with this, as Instagram really doesn’t like fake activity. After everything you’ve put into this, you don’t want fake followers to get your account shut down.

Instead, use organic growth strategies and consistent content to keep the real followers flowing in. There’s also a lot of legitimate growth tools out there to help you along the way. 

For example, InstaChamp is a tool that lets you automatically follow up with anyone who mentions you in their Story. Check it out:

This is just one of many ways InstaChamp can make your life easier while growing your following on autopilot — without breaking any of Instagram’s rules.

Step 5. Network within your niche

Once you start posting, it’s super important to network with brands that compliment your own.

For example, if you’re posting fashion content, it makes sense to interact with big fashion brands. Take it a step further by networking with brands that fit your vibe — Hot Topic, for example, has a very different personality than L. L. Bean.

It always helps land deals when brands already know who you are, so following, liking, and commenting on brand accounts goes a long way toward your future success. 

Just make sure not to spam. Treat the people behind the brand accounts like…well, people…and you’ll be well on your way to creating valuable brand-partner relationships.

Step 6. Learn and implement high-demand digital marketing skills

Digital marketing might sound scary, but don’t worry…if you’re growing a following on Instagram, you’re already doing it.

In fact, you’ve been learning digital marketing skills just by reading this post! You’ve learned about calls-to-action (CTA) and user-generated content (UGC), and you just finished a primer on branded hashtags.

The great thing about the internet is that it’s always possible to build new skills. So, brush up on promoting yourself (and brands) online! You can use YouTube, sites like Skillshare and Coursera…and of course, there’s always our blog. 

(Not to brag, but we post a lot about Instagram marketing skills.)

Digital marketing skills make you more in-demand when you approach brands to partner with them…and at the same time, they’ll help you grow your own following. It’s a win-win.

Step 7. Start affiliate marketing with brands that are a good fit for your audience

Affiliate marketing means that you promote a link or special promo code for a brand. You get paid every time someone uses your link or code to buy a product. 

The catch? Make sure the brands you choose fit well with your audience, so they don’t feel like you’re pushing unwanted products on them.  

Don’t know where to start? We’ve got you. If you’re building a brand account, a lot of your followers are trying to do the same thing — which means they’re the perfect audience to learn about InstaChamp, a full suite of Instagram-approved growth tools.

As an InstaChamp Ambassador partner, you earn 25% of every referral and 5% of every sub-referral — for life.

That means that even after you’re closing big deals with major brands, you’ll still be earning money from our affiliate program. 

In case you still feel lost, we provide training and support to all InstaChamp Ambassadors. Plus, you’ll get access to the MobileMonkey Island Facebook group. There, you can ask any questions you need…plus you’ll make friends with other Ambassador partners and Instagram experts.

If you’ve been thinking about affiliate marketing but you’re not sure where to start (or even how to do it), InstaChamp is a great next step. It’s time to show brands what you’ve got!

Step 8.

Create content that promotes your partner brands

You’ve got the content. You’ve got the followers. You’ve got the marketing chops. Now, it’s time to start landing deals.

To kick off your new life as a brand ambassador, look for small businesses and startups that need a hand promoting their products. 

The great news is that most small businesses prefer to work with smaller influencers, because mega-popular celebrities are way too expensive (like, $1,000,000 per post expensive). 

You might work for free at first, and that’s not a bad thing. Promoting brands in exchange for free products is a super great way to build your portfolio of brand sponsorships, so the bigger fish will know you’re a reliable way to get the word out.

Not about working for free? That’s fine too. Once you have several thousand engaged followers, you’re in a good position to charge for posts and videos. That said, you can start doing this earlier if you’ve got a super engaged audience, and if you’re a perfect brand fit.

Source: #paid

This is where it really gets exciting. If you’re making the most of affiliate marketing and small business partnerships, you can start earning a decent side income. That leads you to the next step…

Step 9. Analyze your campaigns to understand what works and what doesn’t

No matter if you’re promoting yourself or a brand partner, it’s always important to learn what you could do better.

It’s been said that the difference between amateur marketers and pro marketers is that the pros know they’re guessing. After you run any sort of campaign, check the numbers.

With a business or creator account on Instagram, you’ll have access to Instagram Insights, which show you how well your posts have been performing. 

Insights also show you important demographic info, like how old your followers are, where they’re from, and what their gender is. That way, you can design your next campaign even better.

Make sure to check the numbers from the outside, too. Ran a promo code? Check how many people used it to make a purchase. Shared an affiliate link? Figure out how many sales it got. 

Use your data to its full potential, and it’ll make your next promotion that much better. 

Step 10. Expand to larger brands and bigger deals

Finally, what you’ve been working for since day one!

Imagine this: you’ve got a profile chock-full of awesome content, a hefty follower count, and multiple success stories from your affiliate marketing partners and the small business you’ve partnered with.

You’re in a perfect position to negotiate the big deals you’ve always dreamed of closing. You’ve put in the work, you’ve built your skills, and you’ve honed your strategy.

If you’ve read this far, you’re already well on your way. All you have to do is commit to your dream and start building your brand. 

As you move up the ranks, you’ll want to learn about influencer marketplaces: companies that match brands with influencers. 

In the meantime, keep posting content, growing your audience, and refining your strategy. That’s what will get you noticed in the long run — and that’s what leads to the most profitable brand ambassador deals. 

Can I get started right now?

Yes! Becoming a brand ambassador on Instagram might sound daunting, but there’s lots of help out there for you. Whole communities exist, like the Facebook group for MobileMonkey’s Ambassador partners. 

There’s also InstaChamp — the suite of Instagram messaging tools to help you grow your following as quickly and easily as possible.

Right now, InstaChamp is open to accounts with 1K to 100K followers. It’ll open up to the general public in August. It’s the perfect time to get ahead of the curve and join the crew.

So, check us out — and let us know what you think! Now that you’ve learned how to become a brand ambassador on Instagram, are you ready to start your journey? 

We sure hope so…because we know, with all the help out there for you, that you can make it. 100%. 

Looking for more info about becoming a brand ambassador on Instagram? To stay up-to-date with the latest trends in Instagram Marketing, consider subscribing. You can sign up using the form on the right-hand sidebar.

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How to become an Instagram brand ambassador in 2022

Page Contents

Basically, brands employ brand ambassadors to increase brand awareness and sales, but they look for someone already committed to the brand. So, if you fit the description and have the luxury of an engaged audience, you probably fancy your chances to become an Instagram brand ambassador. 

Today, thanks to the growth of Instagram marketing, a host of brands are looking for brand ambassadors to work out an effective Instagram marketing strategy so they can get a stable position on Instagram and develop product sales.

This article will show you how to become a brand ambassador on Instagram and make money from your IG account.

What is a brand ambassador definition?

You can become an Instagram brand ambassador either with a group of loyal followers or as a professional Instagram influencer since there are over 1000s of brand ambassador jobs available solely on LinkedIn.

However, you should learn more about the brand ambassador’s meaning before you can become one. 

So, what is a brand ambassador?

To put it simply, a brand ambassador can be a blogger, an influencer with any number of followers, or anyone with social media influence who can collaborate with a brand for a long time and run multiple campaigns, often without representing other brands during a campaign. 

Here are different types of brand ambassadors.

1. Nano Influencers

With 1K to 10K followers, you can easily become an Instagram brand ambassador. As you can offer brands a high engagement rate, you need to focus on the niche, language, and location of the brand you wish to collaborate with. This means you need to access local and targeted ads to build up your Instagram ambassador program.   

Ainfluencer is an Instagram influencer marketplace that grants you first-hand access to thousands of ads and offers from brands that can meet a set of your criteria. 

What’s more, brands can also do a more effective brand ambassador search and invite you to their Instagram ambassador program as you can also use the in-app chat box to negotiate your terms and requirements.

Finally, you can make your brand ambassador contract on Ainfluencer to ensure safe payment. 

Let’s check out the following YouTube video to see how Ainfluencer works.

Try Ainfluencer

2. Micro Influencers

The second category of brand ambassadors belongs to micro influencers with 10k to 100k followers. While micro influencers are great for lead generation and increasing sales, they still need ads and offers that are niche, targetted, and share the same demographics with you.

3. Macro Influencers

Macro influencers extend Instagram ambassador definition with 100K to 1M followers. They are a great opportunity to reach a large audience in an incredibly short time. However, they work better when you need a less targeted promotion and you mainly focus on reach rather than engagement rate. 

4. Mega influencers

The last group of brand ambassadors that are categorized based on the number of followers are mega influencers. Although mega influencers with over a million followers require bigger budgets, they work pretty well for international promotions.

5. Affiliate Marketers

Bloggers and other types of influencers who want to become Instagram brand ambassadors in return for a commission on sales are called affiliate marketers. 

6. The Niche Authority

This is the last formal type of brand ambassador. As a niche authority, you are an expert who agrees to be a part of the Instagram ambassador program. 

7. Requirements-Driven Ambassadors

In this type of Instagram ambassador program, brands give you free products or services so you can create user-generated content (UGC) to promote a business.

8. Peer Advocates

As a loyal customer who has social media influence, you can reach out to brands and offer to become an Instagram brand ambassador who wants to promote them. 

If you tend to make offers a lot, this is a feature on Ainfluencer you can use to your advantage. You can explore thousands of ads and select the ones that suit you best. Then, strike up a conversation with brands to negotiate your terms and requirements. 

9. The Employee-Ambassador

If you are already working for a brand or employed by a company, you have great potential to become an Instagram brand ambassador. The thing is, you can easily reach the brand you are working for and you know the ins and outs of what this brand has to offer.

10. The Experiential Ambassadors

Are you a sociable person who tends to make lots of friends by meeting them at different events? You can probably reach out to them on Instagram and promote a product or service.

What’s the difference between a brand ambassador and an influencer?

Although the terms “influencer” and “brand ambassador” are sometimes used interchangeably, there is some difference between the two.

An influencer is someone who negotiates numerous one-off sponsorship deals with brands and has a sizable social media following (10,000+ followers, for example).

A brand ambassador, on the other hand, is someone who consistently collaborates with the same brand.

How to become a brand ambassador on Instagram?

There are several key characteristics that help you understand how to be a brand ambassador and work with a brand every single day. Here are essential tips to become an Instagram brand ambassador.

1.

Define your personal brand

Your personality, your niche, and the way you present yourself to the public and potential sponsors all contribute to your brand.

2.

Have a consistent presence

Posting consistent content is key, especially if you are starting from scratch. Posting quality content frequently is the only surefire approach to getting real followers and brands’ attention.

3.

Grow your following

Although growing your following is easier said than done, with hard work and a solid strategy, you can knock your growth out of the park. To keep the real followers coming in, adopt organic growth tactics and consistent content creation. Additionally, there are many trustworthy tools for growth available to support you on your journey.

4. Network within your niche

Networking with brands that complement your own is crucial once you begin posting. For instance, it makes sense to engage with major fashion brands if you post fashion-related content. So know your audience and only accept Instagram ambassador programs that are niche and targeted according to your audience.

5. Optimize your Instagram bio

This is where you briefly describe yourself, what you do, and why your future followers and sponsors should care. In a nutshell, you want your bio to introduce you, include your contact information, and include a compelling CTA that directs readers to take the next step.

6.

Discover and use in-demand digital marketing skills

The internet is great since it always allows for the development of new skills. So, brush up on promoting yourself (and your brands) online! You can use sites like Coursera and Skillshare, YouTube, and blog posts to always discover new skills.

7. Analyze your Instagram ambassador program

 It is important to get a deeper insight into what is working in your campaign and what is not.

Join Ainfluencer

What Does a Brand Ambassador Do?

  • Creating a favorable landscape for a brand 
  • Contribute to content (blogging, newsletter, product reviews, etc.)
  • Participate in marketing events
  • Build brand awareness 
  • Leading community opinion about the brand
  • Provide feedback and insights on new products and services
  • Advertise on their personal Instagram accounts

Do brand ambassadors get paid?

As you know, being a brand ambassador is an occupation no doubt it has salary and income too.

Brand ambassador salaries vary greatly since most brand ambassadors choose their hours. Their compensation differs from one company to the next.

According to Indeed and Glassdoor, brand ambassadors are paid $10-16 per hour, which can be $20,000 a year to up to $58,000 a year for part-time work.

While the brand ambassador pay scale does vary, most programs will usually compensate participants in one of the following ways:

  • Salary
  • Hourly Pay
  • Commission
  • Affiliate Links
  • Discount Codes
  • Products
  • Access to Events

Conclusion

If you become an Instagram brand ambassador, you can offer tips and tricks about the company you present, give away a free product, or give away advice on using social media correctly. Influencers will always be looking for new and exciting ways to promote themselves. By hiring a brand ambassador, they can attract more followers and drive highly qualified traffic to their website or page.

Brands that fail to engage with their audience on social media will quickly lose their online credibility, which could ultimately lead to them falling in the marketplace. Brands need to work closely with influencers and work to create high-quality content that would appeal to their target audience on Instagram. 

Hiring an Instagram brand ambassador could help ensure that brands work closely with influencers and work towards creating high-quality content and attracting followers interested and likely to buy its products and services.

1- How to be a brand ambassador on Instagram?

1. Start with your favorite hobbies and select your niche.
2. Stick to your niche and grow your audience by staying targeted and consistent. Remember that 3. you will need an engaged audience so it is important that they are interested in what you do consistently. 
4. Learn skills to create content that attracts your followers.
5. Network within your niche.  
6. Analyze your promotional posts and campaigns. It is important to learn the strengths and weaknesses of your marketing strategy and content creation. 
7. Reach out to specific brands and offer collaboration.

2- Do brand ambassadors get paid?

Brand ambassadors can prefer different things like compensation for their job, such as free products and services, commission on sales, etc. However, the average brand ambassador salary is estimated to be 20,000 to 58,000.

3– How many followers do you need to be a brand ambassador?

Today, there are different types of brand ambassadors on social media. So, the number of followers is less important than your engagement rate, in particular, when you are at the outset of your career. But to have a social influence, you need 500 to 1K followers at the very least.

Brand ambassador - what does it mean, how one becomes and what are his duties

If you saw that a star uses the N brand, but does not advertise it in any way, this does not mean that they did not pay for it. We understand what a “brand ambassador” is and what he does for the company.

What does a brand ambassador mean?

A brand ambassador is a person who represents a company to an audience. Most often, a well-known person is chosen as a “brand ambassador”, who will promote the brand product due to his media weight. nine0003 Figure skater Yelizaveta Nugumanova became a Mercedes-Benz ambassador on barter - the dealer gave her a new GLC Coupe Sport

Or it could be a specialist or an expert, the main thing is the impact he can have on the audience. In some cases, an ambassador is any person who represents the company. For example, Mail.ru Group hires students who encourage other members to take internships and internships there. So the company is looking for talented people that it wants to see on its team. nine0003 Student group of Mail.ru ambassadors on VKontakte

What does a brand ambassador mean for a brand? This is another way to advance.

Ambassadorship is a part of marketing where the product is promoted not through direct advertising, but through recommendations and demonstrations. The brand ambassador does not have a goal of making a sale – he has already been paid for advertising.

Actor Danila Kozlovsky is the ambassador of the Gucci clothing brand in Russia. Introduced it at the brand's Christmas party in 2016

How does a company select an ambassador? When the target audiences are the same: it is natural for a singer to advertise luxury branded items and not so much - a mining company.

Camera brands almost always have a whole group of ambassadors. For example, on the Panasonic website they are presented in a separate list - these are professional photographers who use the Lumix camera every day

How it works: let's say a clothing or cosmetics brand appeals to a popular person with a contract. According to the conditions, a person will wear a jacket or use shampoo for a year, recommend it to friends and show it on their pages on social networks and stories. The Ambassador does not have to leave links or ask followers to buy a product. The purpose of such advertising is to introduce a product into a person's lifestyle so that he broadcasts his image to the masses along with brands. The audience, consciously or not, repeats after him. Such is the marketing.

In addition to ambassadors, a company may have other roles for people - evangelist or brand advocate. They are often confused, so let's take a closer look.

brand evangelists are customers who simply love the brand and talk about it to friends and people all the time. For example, Apple fans who praise their new MacBook in stories are brand evangelists. They do it for free, because they sincerely love the brand's products. nine0003

brand advocates are people who defend the interests of the company and protect it in the public field from attacks. Nobody pays them for this either, but if they see, for example, in the comments that subscribers are scolding Lada Kalina, then they can stand up for the brand of the car - perhaps they are the owners of the car or just love AvtoVAZ.

Brand face is a guest celebrity who represents the product in advertisements and at events. He is often confused with an ambassador, but there is a difference: a star can advertise Samsung, but use an iPhone. The Ambassador cannot do this - for the entire duration of the contract he will use the Samsung everywhere: at home, at meetings, while traveling, at work and in advertising. nine0003 Adidas attracted celebrities and artists as brand ambassadors to advertise the Superstar collection

Examples of brand ambassadors

Cybersportsman Roman RAMZES666 Kushnarev became the brand ambassador for Nike Broadcast with him and other guests on Nike Live has collected more than a million views.

Large shoe brands were among the first to pay attention to e-sportsmen

Russian national football player Nadezhda Karpova represents Adidas in Russia.

Companies can shoot promotional videos with their ambassadors

Athlete Danil Medvedev became a BMW ambassador until 2024. He has been cooperating with the car company since 2019.

Athletes often become brand ambassadors

Maxim Galkin became an AliExpress Ambassador in Russia last summer.

Stores often attract artists. If Aliexpress has Maxim Galkin, then Ozon has Dmitry Malikov

Nikon has a special Instagram * account where photos of camera ambassadors are published. nine0003 Here you can find professionals who take their pictures with Nikon

What does a brand ambassador do

What does a brand ambassador do? Use the product not only in public, but also in everyday life in order to form audience loyalty. Therefore, most often the ambassadors are those who already use the brand or are familiar with it.

For example, Oksimiron has been representing Reebok since 2016, but the involvement of Timati in 2015 as the ambassador of Yotafon turned into a scandal. nine0003 Oksimiron and Reebok

Also, the ambassador is engaged in indirect advertising and represents the interests of the company. For example, actress Ravshana Kurkova was a Reebok ambassador in 2018, and now she has become a Huawei ambassador in Russia.

Reebok advertisement by Ravshana Kurkova

Both brands chose a girl, most likely because her image promotes the product well and conveys the company's values.

Huawei advertisement at Ravshana Kurkova

Tasks of a brand ambassador:

  • to form brand loyalty among the target audience;
  • promote products through your image, name or expertise;
  • collect feedback from the audience.

What characteristics should an ambassador have:

  • be able to speak well and demonstrate the brand naturally and unobtrusively;
  • have a good reputation and maintain it throughout the contract; nine0100
  • do not enter into contracts with brand competitors;

Most often, brand ambassadors are prohibited from:

  • express arbitrary statements on behalf of the brand;
  • disclose contract terms and other confidential information.

How to become a brand ambassador on Instagram*

Companies and brands most often find active or famous people themselves and offer them contracts. It can be bloggers, artists or specialists.

We talked about how the blogger market works in the article “Behind the scenes of blogging in Telegram, Yandex.Zen and YouTube. From the first persons. For ways to upgrade your Instagram account*, see the article “How to promote your Instagram account* from zero to 3,000 followers in a month”. Below are a few examples of how to quickly attract attention to yourself.

Use the product and follow the social networks of the brand. Fashion brands often attract their subscribers as ambassadors - they arrange a competition and provide free products for a whole year. nine0003 Attracting loyal customers is a good way to get additional advertising

For example, the Nux cosmetics company and the Massimo Renne shoe brand do this - they announce a contest among subscribers, choose the most active ones, and then give their products and invite them to shoot and participate in promotions. Everyone benefits: the ambassador uses the product of his favorite brand for free, and the brand receives natural advertising and increases customer loyalty.

Write an expert blog . Organizers of events and festivals also often attract ambassadors to promote events. For example, for the Riesling Wix 2021 wine festival, which is taking place throughout Russia, sommeliers have been recruited to organize contests on social networks, launch master classes on German wines, and invite the audience to picnics.

Riesling Wix 2021 Ambassadors conduct workshops on social networks and live

Get into a company that is promoted through ambassadors . For example, Rusagro does this. The company attracts employees to actively maintain social networks, where they share their successes in the holding with readers and attract new personnel.

There are few ambassadors in the agricultural sector, so Rusagro says bluntly that it attracts even newcomers. The main thing is ambition and the desire to make content

Where can businesses look for a brand ambassador

In the West, it is not customary to advertise contracts between celebrities and companies so that the audience does not know about advertising. In Russia, companies often advertise who they were able to attract as ambassadors - in our country this serves as social proof of the success of the guest star and the "wealth" of the company. nine0003

There is no unified search system – smaller brands pay attention to micro- and nano-influencers on Instagram*, who are already regular customers of the company. Big firms find bloggers and artists with millions of followers to reach as many people as possible.

Also Read: Influencer Social Media Advertising Guide

Ambassador search algorithm for any company:

  • We study our audience in social networks - who they follow and who they follow. This is where the Pepper.Ninja parser comes in handy, which can find the most popular groups and pages on VKontakte among brand subscribers. nine0100
  • We select 10–15 people and conduct an analysis.

Human analysis. What you should pay attention to when choosing an ambassador:

  • How he leads social networks - how high-quality content he provides and how often he shoots stories. There is no point in hiring a brand ambassador who has poor content or is too infrequent on social media.
  • What is his image. What subscribers say about this person and the media write. It is enough to google the name or nickname to see the reputation of a person. nine0100
  • Whether interests overlap. If the future ambassador is a tech blogger and is well versed in computer hardware, then it will be much more efficient for a video card brand to work with him than with a person who mainly shoots phone reviews, even if he has a larger audience.
  • What associations does it evoke. Ideally, if the product can be associated with a person. For example, for a healthy food brand, it is good to attract a sportsman and a not so well-known party-goer in bars and clubs. nine0100

After that, select a few people and contact them. We negotiate terms and sign a contract. The contract usually specifies the obligations of the parties, the amount of the fee and prohibitions on actions (for example, not to enter into a similar contract with competitors).

In some cases, it is better not to involve an ambassador, even if the audiences are the same and the content is fine:

  • the brand ambassador has a commercial interest, he does not like the company's product;
  • he promotes everything, his social networks are inundated with mentions of other brands; nine0100
  • he reacts sharply to any criticism and provocatively communicates with people.

If you do not want to attract an ambassador yet, you can find relevant bloggers with a quality audience through the Getblogger platform. Work with influencers on the site is automated and does not require discussion of the terms of cooperation with each of them. It is enough to place an advertising offer, and it will automatically be sent to a blogger with a suitable audience. You yourself determine the amount of remuneration for each targeted action - you are not paid for placements, but for the result. nine0003

Let's summarize

The company receives from cooperation with the ambassador a living person-representative who speaks on behalf of the brand. This not only gives access to a new audience, but also the opportunity to broadcast the brand philosophy to a larger number of potential buyers.

Naturally, such cooperation has disadvantages. There is no clear work plan, metrics and KPI - the ambassador will not submit a report on his work. Moreover, the human factor in this option plays a huge role - the ambassador can change his attitude towards the brand and stop loving it. At the same time, image advertising is always an expensive service, and not every company can afford it, even if it offers barter. nine0003

In the case of professional ambassadorship (as in Rusagro or Mail.ru Group), it is more of a formal-working nature - it is a way of recruiting and drawing attention to the work of the company.

How to become a brand ambassador if you are not a star❤️

Kosvintsev Mikhail Mikhailovich

Practicing marketer with over 6 years of experience. Head of the marketing department in the international company WIDGET LLC (Zvonobot). Speaker of thematic forums for entrepreneurs and online marketing courses. nine0003

Ask a question

Most likely, each of us has heard the word “ambassador” at least once in our lives. But not everyone understands its meaning.

There are often misconceptions about wealth, big money and chic, but this is not entirely wrong. It may seem incredible, but almost anyone can become an ambassador today and receive a decent reward from the brand for the services rendered.

In this article we will look at who an ambassador really is and how one can become one. nine0003

Content

  1. What does the Ambassador Brand
  2. mean what the Ambassador brand
  3. does who can become a brand’s ambassador
  4. Why Brand Ambassador
  5. Ambassadors for Ambassador
  6. how to become an ambassador how to become an ambassador how to become a block for girls, men and children
  7. Examples of ambassadors in Russia and the world
  8. Briefly about the main thing

What does a brand ambassador mean

People often confuse influencer and brand ambassador. Yes, these people perform the same task - they advertise and draw attention to the product, but there are still differences.

An Ambassador is a person who not only knows everything about a product, but can also tell about the history of the brand, its values, share information about goods and services with subscribers, friends and other people, etc.

The Ambassador is engaged in popularization brand on an ongoing basis, actively attracts the target audience and conducts promotional campaigns. nine0003

An influencer is primarily an employee who, within a short period of time, purposefully advertises a particular product, but not always the entire brand. As a rule, popular personalities, bloggers, celebrities, opinion leaders with a large fan club are invited to such a role.

An influencer is an advertising person who is usually contracted for one specific advertising integration. Ambassador is about the constant support of reputation, love for the brand, its values. Such people know the strengths and weaknesses of the company and tend to promote it honestly and based on their own experience. nine0003 Regina Todorenko - until recently the ambassador of Pampers. In the photo, her son is wearing a diaper of this brand. Why is this format credible? Because there are no advertising calls in the text

What does a brand ambassador do

There is no specific job description for an ambassador. This person can perform different tasks that are united by one goal - to promote the brand.

Consider the most common functions of an ambassador:

  • brand representation at conferences, exhibitions, forums and other events; nine0100
  • participation in advertising campaigns;
  • acquaintance of potential customers with the history of the brand;
  • using the product and introducing the audience to it;
  • promotion of the brand and its products on the Internet.

A common way to demonstrate brand loyalty to an audience is through social media. Ambassadors publish posts, post videos with reviews and unpacking, hold draws among subscribers, etc. That is, by all means show the audience the strengths of the product and prove its usefulness and significance. nine0003 Danila Kozlovsky is a Gucci brand ambassador. In the photo in a suit of this brand at one of the

events Contrary to popular belief, not only big companies and mega-corporations need ambassadors. Small start-ups and start-up businesses can also use representatives to draw attention to new brands and products.

Becoming an ambassador is not as difficult as it might seem. You don't have to have money or connections to do this. It is important for the future ambassador to demonstrate to the company that he knows the products in detail. In addition, the audience notices if a brand representative uses the advertised products on a regular basis - and his review is more credible. nine0003

Since ambassadors communicate a lot with the audience, communication skills and the ability to find a common language with any people will be an advantage.

Ambassadors can be:

  • experts in the field in which the brand is represented;
  • regular customers;
  • employees of the company that creates and promotes the brand's products;
  • thematic bloggers.

There are several requirements that a person wishing to become an ambassador must meet:

  • ability to create attention-grabbing content;
  • ability to win over people;
  • reputation in professional circles;
  • compliance with the image and style of the company;
  • active life position.

If a person meets these requirements, he can easily find suitable offers from companies that are interested in bright and charismatic ambassadors for advertising products.

Oksimiron is a Reebok brand ambassador. Recording a track in a T-shirt from this brand. It feels like there is no advertising in this post, as if the rapper really dresses like this in everyday life, doesn't it? The Ministry of Justice entered Miron Fedorov into the register of individuals-foreign agents

Why do companies need a brand ambassador

Today there is quite a lot of advertising in social networks and real life. Because of this, consumers either treat it extremely negatively or ignore it. Today, it is much more efficient to work through native acquaintance with new products.

When idols and experts who are trusted by the audience become brand ambassadors, loyalty and trust in its products are built naturally, and advertising itself does not cause such irritation as classic promotions. nine0003

Companies need to draw attention to the brand product in real life and promote information to the masses. You can do this with the help of ambassadors. They also help to achieve:

  • loyalty of potential customers;
  • product trust;
  • rapid dissemination of product information;
  • customer feedback.

Large companies have long caught the trend for ambassadors and began to actively involve them in advertising their brands already in 2000-2010. For example, during this period, Beyoncé signed an agreement with Pepsi. The subject of the contract is the face of the singer, who became the brand ambassador. This contract cost the company $ 50 million - a lot, but it paid off very well. nine0003

Still, attracting ambassadors is not only about celebrities and popular personalities. Of course, these people are in demand the most, but even an ordinary person can become an ambassador if he wants to.

Irina Shayk is a model and brand ambassador for Intimissimi. In her stories on social networks, she walks in clothes of this brand, without advertising calls

Types of ambassadors

Usually there are several types of ambassadors:

  • Official ambassador - the one who promotes the product on the basis of a contract with the company. The document spells out all the terms of cooperation: payment, product promotion format, which aspects of the product should be promoted more and which less, etc.
  • Brand Advocate - people who constantly buy products or order services from her. That is regular customers. Their opinion is important both for the company and for potential consumers. If a person wants to buy a product or service from a company, he will rather trust the opinion of a regular customer than advertising information. nine0100
  • Informal Ambassador - a type that is similar to the referral system for purchasing goods. If a customer likes a product and makes frequent purchases, they may be given a specific code to attract a new audience. For example, if a new customer buys a product with an informal ambassador code, that customer gets bonuses.
  • Employee - ambassadors who work in the company can tell about the product perfectly, because no one knows the products better than them. However, there is a small nuance: consumers may regard such advertising as biased, because the employee is motivated to sell as much product as possible. nine0100

When choosing the type of ambassadorship, it is necessary to take into account in which area it is easier for a person to navigate. For those who do not really like direct contact with people, it is better to become an ambassador in the online field, where you can communicate with subscribers through messages, video messages, etc.

Instagram post from Finecolour brand ambassador. The company is engaged in the production of alcohol markers for sketching, and the artist draws with them and publishes her work

Niches for ambassadorship

Becoming a brand ambassador is not a matter of minutes. This is a balanced and responsible decision. In addition, it is not enough to understand the principle of work, you must also choose the direction in which it will be comfortable and harmonious to develop. Deciding on a niche can be the hardest thing.

Do not limit yourself in your choice. You need to make a list of directions (both interesting and atypical) that may be of potential interest.

There are countless niches today: the food market, electronics, technology, fashion, etc. You can try yourself in several directions at once, including new ones, for example, cryptocurrency, in order to understand all the nuances. In the process of getting to know the brand, you can take a fresh look at things, discover yourself and the brand from a new perspective. nine0003 Post by Reebok Ambassador. The girl shows exercises in a suit from this brand and writes how to play sports during the period of self-isolation

To become a brand ambassador, you need to follow the plan. Unfortunately, there are no exact instructions on how to become a brand ambassador. But from various recommendations, we have put together an approximate guide on how you can become an ambassador for an ordinary person.

1 step. Tidy up social media.

Regardless of whether a person chooses to be an ambassador offline or online, social networks should reflect accuracy, harmony and style - subscribers love with their eyes. nine0003

Need to revise posts, create a common visual, come up with a content plan for the near future. This will help you stand out from dozens of other applicants. If a person has his own style and image, then he will be able to maintain it with the brand.

Do not neglect the text content. The more responsible the approach to copywriting and SEO analysis, the higher the position of the page in the search results.

2 step. Be active.

It's not enough just to create an account and fill it with content. You need to communicate with subscribers, conduct interactive activities, involve people in a dialogue. This will confirm your communication skills, which is one of the most important qualities for a brand ambassador. It is important that subscribers are “live”, that is, real and active. nine0003

3 step. Create your own hashtag.

He confirms his expertise and readiness to express himself. Popular personalities and bloggers create their own hashtags that make them stand out from other representatives of the media sphere and make them individual. In addition, it is easier for subscribers to find their idol.

The hashtag should be catchy and recognizable. It should be used not only under posts and posts, but also in graphics: on images, videos, etc.

4 step. Analyze target audience.

Before inviting brands to collaborate, you need to understand what audience the blog is aimed at. For example, for the beauty industry, the target audience of male motorists aged 45-50 is unlikely to be of interest.

The more specific the collected statistics and report on the target audience, the more likely it is to choose a suitable niche in which a person will successfully establish himself as an expert.

5 step. Focus on small businesses and startups. nine0028

It's better to start with small projects that are just getting promoted. This will give you experience and insight.

A brand ambassador must understand the working principle in order to take on big projects. In addition, mistakes in such small teams will not be punished as severely as a large brand can.

6 step. Define area of ​​interest.

You need to understand what areas you want to interact with. If a mechanic goes to the ambassadors of men's cosmetics out of hopelessness, he will not achieve success. Another thing is if he is interested in the beauty industry and wants to become an expert in it. nine0003

At the beginning, it is better to choose several directions, conduct a detailed analysis and choose 1-2 niches in which you can try yourself.

7 step. Develop a marketing mindset.

Before the ambassador gets to work, he must understand how Internet marketing works. Without this, it will be difficult to build quality work.

If you lack experience and knowledge, you can take free training courses on SEO, SMM and promotion. The more experience the applicant has, the more attractive his application looks. nine0003

8 step. Search for projects for ambassadorship.

There are many ways to find a project to promote. Some especially brave ones immediately write to the brand's corporate mail or directly to the brand manager, attaching links to social networks and a questionnaire. So a brand representative can immediately assess the applicant’s involvement in the project and his prospects as an advertising person.

Ambassador vacancies can be found on job search sites. On the same HeadHunter there are several interesting offers from employers. nine0003

These are just some of the tips to follow in order to build a career as an ambassador. This work requires not only professional skills, but also sincere love for the promoted product. This is the main difference between ambassadors and technical specialists or marketers. The deeper you manage to immerse yourself in the brand, its history, features and other details, the more natural, which means the better the advertising of the product will come out.

Examples of ambassadors in Russia and the world

The first recorded fact of ambassadorship dates back to 1760. It was then that the Wedgwood company, which produced ceramics and porcelain, used the images of members of the British royal family to promote their products. nine0003

One of the first women to become the face of dozens of brands was Marilyn Monroe. She has advertised for Chanel, Coca-Cola, Wilton cigarettes and more.

In subsequent years, advertising faces began to be selected according to the topic with which they are associated. For example, Hollywood star and famous US bodybuilder Arnold Schwarzenegger, as well as basketball player Michael Jordan advertised sneakers.

In Russia, famous ambassadors are most often stars and media personalities. For example, they include Alina Zagitova, who promoted the new PUMA Studio 21 collection. And one of the first ambassadors in Russia was Oksimiron, who presented clothes and shoes from Reebok to his audience. In addition to participating in advertising, modern ambassadors demonstrate products in their daily lives, broadcasting unboxings and images to their social media followers. nine0003

Even in the USSR there were people who could be called ambassadors. For example, Mikhail Boyarsky, who advertised a furniture factory. At that time, the term was not so popular, so it is generally accepted that the practice of ambassadorship in Russia appeared only in 2000-2010.

Briefly about the main

Ambassador — an advertising person who demonstrates the brand and its product to the target audience, and also knows the history of the company, its features and values.

Not only a media personality, but also an ordinary person can become an ambassador. The main thing is to meet certain criteria, not be afraid of attention from people and be able to work with them.

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