How to get more local instagram followers
How To Get Local Followers on Instagram
According to SemRush, Instagram ranks number 7 as the most visited website globally. That’s 2.9 billion visitors per month. Now, these visitors don’t just scroll through their feed. In a survey, Instagram for Business discovered that 44 percent of users on Instagram use the platform to shop weekly. This is music to every business owner’s ear.
Unfortunately, setting up a business account on Instagram and advertising your catalog isn’t going to convert your viewers to sales, especially if you’re a brick-and-mortar business. Instagram opens you to prospects all over the world. So, unless you’re running a global setup, you’ll be missing out on good business.
In this guide, we’ll walk you through surefire ways to gain local Instagram followers so you can deliver your quality products and services faster and more conveniently. Plus, you get to draw in more revenue. Let’s dive in.
Table of Contents
- Work With Local Influencers
- Influencer Hashtags
- Google Influencers
- Use Geotags
- Run Promos and Giveaways
- Use Localized Ads
- Final Thoughts
Work With Local Influencers
A local influencer is an Instagrammer in your vicinity with about 1K–10K followers who creates relevant content for their audience. Much like the one conducted by Markerly, many studies have found that teaming up with influencers increases engagement exponentially.
Why? Local influencers have established themselves as trustworthy voices in your local community so that they can sway an audience in your favor. They also understand your industry space and target audience, so they can help scale your business.
As good as this sounds, finding the right influencer is difficult. Here’s how to discover the correct local influencers to collaborate with for maximum results:
Influencer Hashtags
You can search for influencers on Instagram by using a hashtag term in the search feature. Input a term relevant to your niche to find the top posts using that hashtag.
Here’s what we mean. For example, if you run a restaurant in New York, your search will look like this: #newyorkfoodbloggers or #newyorkrestaurantblogger.
You can then sift through the pile to find influencers who create content most relevant to your niche.
Google Influencers
Finding local influencers through hashtags can be repetitive and tedious but effective. However, if it’s not up to your lane, you can simply Google your search term.
Continuing from the example above, you can google “New York food bloggers Instagram.”
See? It’s an easy way to get local Instagram influencers relevant to your niche. Your next step is to peruse an influencer’s results that stand out to you and get to work.
Use Geotags
Instagram geotags are the specific longitudes and latitudes at which you post content. This means you can tie all your content to a particular location, which helps build local followers.
Here’s how to geotag your Instagram post:
- Upload the image or video you want to post. Instagram allows you to add tags, captions, and locations on the next screen.
- Here, select the “Add location” section. Automatically, Instagram compiles a list of the locations near you so you can tag them in your post.
- Tap on a location from the list if you like any. However, if you want to input your location, click on the “>” sign and type in your preferred location. Instagram will autosuggest new locations as you type your term to ease your search.
Additionally, you can geotag existing posts in your account. Here’s what to do:
- Find the post you want to geotag and click on the three dots in the top right corner.
- In the pop-up menu, select “Edit.”
- Choose “Add location…” in the following interface so you can input your tag.
- Once you’re done, repost the content, and the changes will appear.
Run Promos and Giveaways
Another effective way to attract local followers is to run local promos and giveaways. Here’s how this works.
Let’s assume you’re a clothing store in New York. If you’re giving 40 percent off clothing to shoppers in New York, you’ll most likely pull in New York-based customers who want your product with the added incentive of a discount.
As a result, you’ll have more followers from New York crawling into your profile than followers from Atlanta.
That’s why it’s recommended to avoid general promos and giveaways. If you’re giving away gift cards, a user from anywhere in the world can redeem them, hence their interest in your promo.
Additionally, you can collaborate with other local businesses relevant to your niche to do these promos. This way, you enrich your giveaways and attract more followers for all parties involved.
You can try out these ideas if you don’t know where to start:
- Trivia contests
- Tag a friend
- Best caption contests
- Like and share to win contests
- Follow to win contests
Feel free to get creative with your promos and giveaways. The more fun and engaging, the better.
Use Localized Ads
You can use ads to hyper-target your local audience and grow a following. Instagram allows users to choose the target location for their ads, so you can capitalize on this feature to expand your local following.
This way, you can select between countries, regions, and cities, down to addresses. You can even use the radius meter to determine the area you want to centralize your ad.
Running ads, however, comes at a fee, so make sure your budget can handle it before you begin. Also, it’s better to run your ad over an extended period than for a day.
Final Thoughts
One way to filter the Instagram user noise and find prospects you can convert into sales is to target a local audience. As we’ve seen, there are several ways to do this.
You can work with influencers who already have a local audience, geotag your posts so local users can find them, run localized giveaways, and run ads that target specific locations. These tips should be enough to draw in local followers.
Remember that consistency here is critical. You can’t expect skyrocketing results on your first day. Whatever the case, these techniques are your best bet to gain organic local followers for your business.
How to Get Local Instagram Followers
How to get local followers on instagram for your business.
Check out my top 5 tips to easily grow your local followers on Instagram.
If you have a small business, you need local Instagram followers.
It’s truly how you can get local instagram users to notice your business and get them started into your sales funnel or marketing goals.
This method is not focused on taking better instagram photos… Pshhh. This tutorial shows you how to take action!
It’s quick and easy!
It gets better,
You can get local followers for free on instagram.
That’s right. You’re tapping into over 100 million instagram users… there’s defiantly instagram users that are nearby your local business.
It’s time to gain the benefits of instagram for your local business and get local users’ attention to notice your brand!
If you’re like most small businesses you probably can’t afford to hire a social media expert.
That’s OK. If you have ten minutes to spare per day for instagram, I’ll show you how you can get local instagram followers that will help boost your sales.
Having local instagram followers is beneficial for any small business
- It helps you gain trust with your customers or potential customers
- Spreads word of mouth
- Gets foot traffic to your business
- Creates a sense of community and branding
If you have a small business that relies on foot traffic, you need local marketing.
Ready to get started?Here’s five tips how to get local followers on Instagram
NEW AWESOME Bonus tip: Follow the business’ next door’s instagram followers!For example.
The BBQ restaurant’s instagram I manage. There is a mechanic shop next door with lots of LOCAL customers following their instagram account. We simply gave the mechanic shop a coupon to share with their customers for 10% off their entire meal. (these customers usually wait around while their car gets fixed)
Let’s give them an incentive to get them into our restaurant! Guess what happened? They posted the coupon on their instagram account. Now all their followers see the deal. And I swoop in and follow all the people that liked the post AND I followed all the mechanic shop’s followers. We now have an extra 100 followers. Skimming through the users, they are all based in San Diego. Awesome!
RELATED POST How to Get Your Business Started on Instagram
1. Leverage Local HashtagsPeople love using their local hashtags such as their city or exact location in their instagram posts.
Check out an example, I typed in “#SanDiego” (my city btw I’m using my laptop)
How to Get Local Followers on InstagramSee all the local potential?! Over 13 million posts.
Check out the most recent Instagram posts for this hashtag and interact.
Like their photo AND leave a comment.
2. Interact with the most recent local postsKeep your comments professional and start a conversation, perhaps ask a question. You can even just leave an emoji.
Why should you interact with the most recent Instagram posts?I recommend that you interact with the most recent photos because these users are most likely still using instagram or have their phone in their hand. They’re awaiting to see how many likes they will receive or how many comments their photo will earn. (millennials… right?)
You have a better chance interacting with them, making an impression.
You want to interact on photos that have no likes or comments, be the first!
For example:
How to Attract local instagram followersLet’s click on this photo:
How to Attract local instagram followersNow let’s follow, like, and leave a comment.
Notice other hashtags we can use too? #SanDiegoCA
Now, you might want to leave a
more creative comment than “congrats” Notice the address above the man’s head? Point that out, say 4750? You’re practically my neighbor. We’re an IT company in San Diego. Congrats BTW! :)”The best types of comments to leave on Instagram are questions!
You want to “stir the pot” “create buzz”.
Your goal in this process is to get the Instagram user to click on your Instagram username to see who you are.
Time for a fun example….
Let’s peek into an Instagram user’s mind:The local instagram user’s mind might work like this:
Local Instagram user: “Hey….. who’s liking and leaving me comments on my account?”
(sees five new likes and one new comment from you)
RELATED POST Top 10 Snapchat Facts Marketers Need to Know
This raises curiosity who you are.
They will most likely click on your username to check out your profile and photos before commenting back.
The point is that you succeeded “getting into their head”
They now know there’s an IT company in San Diego nearby that follows them. (you’re an IT company in this example)
Local Instagram user: “I just looked at their profile, they seem ok… I’ll write back.”
Local Instagram user: “I’m gonna return the favor and like some of their photos now because they liked a bunch of mine…”
Fast forward months from now4. Interact with your Instagram news feedNow that you’re following a good amount of instagram users in your area, be sure to like their photos!
It’s important to continue to like their photos and comment. Eventually the local instagram users you follow will follow you back and interact with you.
It does take time and you need to be persistent.
However, don’t act desperate or be pushy.
Let’s leverage the geo-locate feature in this Instagram post. The user here allowed Instagram to use his location and include it below his instagram username as circled in red. (example pictured below)
If this is a nearby business and it has your target market of customers, in this case it’s a car dealership. They attract people with money in the market to purchase a new car. 🙂
This place is already receiving foot traffic and they’re your neighbor.
- Click on their location
- Look for users that recently took photos here
- Follow them! (in this example it’s mostly the car dealership that populates the “most recent”) However, you’ll find some customer posts.
This is HUGE! This is quick and shameless tip. If there’s a local business that’s a competitor, check out their inastagram account.
Study what they’re posting, see what’s working for them. It doesn’t hurt to follow their ideas, you can perhaps think of even better ideas, brainstorm with your employees.
If your competitors have followers, they might be more likely to follow you back since they already like the same type of business.
Bonus: How to get local business to follow you on InstagramDepending on your product or business, you may want to only attract local business owners or local businesses on Instagram.
Sometimes, that’s more of a bigger client and can be a bigger sale.
For example, it you’re an IT company, you most likely want small businesses nearby to follow you and hire you for your local IT services. You’ll want to simply search for targeted keywords. Use the city you’re located and add “businessowner” for example, #SanDiegoBusinessOwner.
Bingo, do a quick search in Instagram for “#SanDiegoBusinessOwner” and 62 posts show:
How to get local business to follow you on InstagramYou should follow and interact with the most recent posts.
Leave comments and get a conversation started. Connect! Network!
You can also do a google search for any specific businesses nearby.
For example, if you wanted to connect with only dentists in San Diego, do a google search “dentists San Diego” Click on their links and website to find their instagram account.
Thanks for reading “How to Get Local Followers on Instagram.”
Do you have any tips how to get local followers on instagram?
Please share your tips in the comments below.
Still confused about Instagram?
I have lots more Instagram tips for you:
Top Benefits of Using Instagram for Business
10 Instagram Facts Marketers Need to Know
How to get your business started on Instagram
How to Optimize your Instagram for local business
10 Creative ways your business can utilize Instagram
Get more likes on your Instagram photos using this free app
Instagram hashtags for Selling Jewelry
19 Ways to Get More Followers on Instagram*
Regardless of whether you are on Instagram The product belongs to an organization recognized as extremist in the Russian Federation.
personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. We talk about 19 ways to get more followers on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
Of course, you can quickly increase subscribers by purchasing bots, but this will not work, because without a live audience you will not see an increase in reach and engagement, and it will not be difficult to “open” such a trick. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, which we talked about in an article about cheating on this social network. So keep up the more workable ways to grow your audience.
20% discount for the first two months in Amplifer with the promo code AMPLI20
Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant.
This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers. All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject. nine0009
Julia Petrova
ilovetasty food blogger on Instagram
2. Tailor the content to your target audience
Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts. nine0009
We also talked about how to get your first thousand followers on the main social networks
Once you get your first thousand followers, you can ask them what posts they would be interested in.
So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.
3. Create high-quality and interesting publications
InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0003 - about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist on the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips that will help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
There are many apps that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.
4. Use hashtags wisely
When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small. nine0009
This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
5. Communicate with subscribers
Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation.
largely depends on the interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get. In addition, it will help to hear the audience better, and social listening is very useful. nine0009
6. Use cross-promotion
Reach out to bloggers who run similar blogs and organize cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. The so-called "mutual PR" can be a good tactic to promote InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work.
nine0009
Julia Petrova
ilovetasty food blogger on Instagram
7. Follow competitors' followers
Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest. But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.
I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more effective - apparently, the algorithms
Instagram The product belongs to an organization recognized as extremist in the Russian Federation.
understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day). me a couple of timesInstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation.limited the ability to publish posts for a week, suspecting that I used the service to buy subscribers. But for me, this method is still one of the most effective.Julia Petrova
ilovetasty food blogger on Instagram
8. Track relevant hashtags
Did you know that in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts.
Feel free to comment on the latest posts with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. nine0003 became more noticeable. It is laborious, but it can give good results.
9. Follow similar blogs
Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours. An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.
10. Post regularly
We talked about how algorithms work on major social networks, including Instagram*
It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement.
It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground. You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. largely due to regular publications.
11. Plan your posts ahead of time
You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.
Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most. nine0009
Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement.
The first 7 days are free, without a bank card
12. Post at the right time
Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it. nine0009
In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. shifted by 16-18 hours on weekdays and at 12 and 18 hours on weekends.
However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.
[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]
13. Use activity chats
Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. They gather several users who like and comment on each other's posts. A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. nine0003 and increase the organic reach of posts.
The fact is that when you post a post, the algorithms InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation.
will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all. nine0009
Try to find the activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the Russian Federation, VKontakte or Telegram. But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.
14. Use hashtags in Stories
We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.
Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile.
In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions. nine0009
15. Post videos and stream live
Making videos on social media is almost a must in 2020, as there is more and more content like this and users are spending more and more time watching it. Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.
How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience. nine0009
16. Post for thematic accounts
In InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users.
The only thing to do is to use their unique hashtags in the hope of getting noticed.
How to find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.”, or about the topic of your blog. Surely you will find many such accounts.
17. Decide and Use a Consistent Visual Style
Whether you have a new profile or have been in the business for a long time, you need a consistent visual style for your posts to attract followers. You can choose a specific filter or set of effects for all photos so that they echo each other. nine0009
The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.
18. Create posts to tag friends
If you want your posts to be seen by friends of your followers, the "Tag a Friend" feature will help you.
Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is. nine0009
19. Try advertising
Do you want more people to see your posts? Think about advertising. In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.
To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽. nine0009
Anastasia Chernykh
content director at Amplifer
⌘⌘⌘
We hope our tips will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.
in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.!
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Instagram[/su_tooltip] and other social networks" action="Try Amplifer" caption="7 days for free, no card needed"]Convenient and intuitive calendar, advanced editor, tips for the best time and built-in Canva editor to create impressive designs
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How to get more (real) Instagram followers in 2021
Instagram is one of the most popular social networks today with over 1 billion monthly users. Social media gives marketers and brands the opportunity to tap into this pool of audiences.
However, these days it's not that easy to make your presence known on Instagram and gain followers quickly.
This is a process that takes time, but with a little help you can see results faster. Here are 12 tips to get more Instagram followers that are targeted and relevant to your brand. nine0009
How to get more (real) Instagram followers in 2021 - 12 tips that work:
Table of contents
1. Write a compelling bio
and therefore, it is an important part of creating a first impression with your audience. You need to write a compelling Instagram bio to get people to follow you.
In addition to the basics, such as adding contact details and a website link, you also need to tell your brand story in an engaging way. Just saying what type of business you run is not enough, you won't stand out. You have to give people a reason to connect with your brand and subscribe. nine0009
Here is an example of a good Instagram bio from clothing brand, COS.
2. Create and maintain an Instagram brand identity
Your Instagram feed is the next thing a visitor sees after your bio.
Now the impression a real person gets from viewing your account will determine whether they like your brand or not.
It's important to keep your post feed attractive - consistent colors, post types, tone of voice, and so on. It is these details that define the personality of your brand. Ideally, when someone sees your post, they should immediately associate it with your brand. nine0009
Here is an example of a cookie account with 3 million followers that maintains a clear and recognizable brand identity.
3. Use the right hashtags
Using hashtags is a tried and tested way to grow your posts and get more followers on Instagram. You need to figure out which hashtags are trending in your niche and which are relevant to your brand and content. Then use a combination of these hashtags on all your Instagram content to reach people who follow those hashtags. nine0009
Also, don't forget to mix in a little and use high-frequency popular hashtags that are generic to the industry, as well as narrower niches where you can really become a leader.
Instagram allows you to add up to 30 hashtags per post, and you should use this feature to your advantage. We bet less, from 10-15.
4. Create and promote your branded hashtag #
In addition to popular hashtags, you can also create and promote your own. Create tags both for the entire brand and for individual advertising campaigns. Special, unique brand hashtags are a good way to stand out on Instagram and amplify your campaigns. nine0009
By creating a hashtag for a specific promotion, you can also encourage people to use it on their Instagram accounts. This gives you free user-generated content as well as ads that can help you expand your reach, increase visibility, and get more followers.
Here's an example of how Dove uses their dedicated promotional hashtags #ShowUs (679,457 posts) or #showus to create user generated content and promote their marketing initiatives. nine0009
5. Optimize your posts
In-post tools on Instagram give you the power to engage your audience and even encourage them to share with friends.
So why not use this opportunity to your advantage?
You can do a lot of things with Instagram's engagement tools, like tagging people, asking questions, starting conversations, and more. The more you encourage your audience to comment, the more likely they are to invite their friends to join the discussion. This is how the natural reach grows. nine0009
You can also provide discounts, promotions and ask your followers to tag their friends and promote this offer. Also, don't forget to tell the story in your picture or video that you're sharing as it will get more attention.
6. Participate in popular discussions
This is the other side of the comments, the importance of which we mentioned in the previous paragraph. You should not only spark conversations, but also participate in them. nine0009
If a resonant discussion has started in your niche, in which people are showing interest, it would be good for you to comment and join. Who knows? Some may be inspired and check your profile, subscribe to your profile.
7. Control your photo tags
Maintaining a good reputation is very important if you want to get and keep more followers. One way to do this is to keep track of what posts your brand gets into. From your Instagram profile, people can see all the posts you've been tagged in. So it's important to keep track of who tags you and in what messages. nine0009
We recommend that you use the "change tags" feature or change the setting so that only posts you approve appear in your tagged posts.
If you are a supplier of goods or sell franchises, work with many partners, create and distribute a brand book and guideline, this is a set of rules for using your corporate identity, fonts, logo and other materials. Follow these rules so that the brand is equally attractive in all accounts. Remove your tags from posts that do not support the company's vision. nine0009
Pictured are posts from which we remove the marks from Ulrawood. This design is against the rules.
8.
Localize, Go Local Just like SEO localization works for websites, local hashtags and location tagging work for Instagram. You cannot ignore the value of focusing on a local audience for your business.
Here are two ways you can do this.
Use geotagging
By adding locations (location) to your Instagram content, you can attract local users. A lot of people are looking for local content specifically using Instagram's search by location feature, where you can get to the top of the search results. It's similar to geo-targeted SEO, but for Instagram. nine0009
Add location to your posts and get additional audience when someone searches for content on Instagram using location search. This way you can attract local people to your profile and get more followers on Instagram.
Use local hashtags
Use local hashtags for the same purpose. You can be found by local people who are interested in a particular niche. Many people on Instagram follow local hashtags and by using them you can access this audience.
An example of a hashtag - #shatushmoskva - is used when searching for a special type of hair coloring in the city you need (about 700,000 publications). nine0009
9. Add Call To Action Everywhere (Call To Action)
Instagram provides several options for adding calls to action to your content, and you should use them all! Whether it's a simple "swipe up to learn more" call in your stories or "checkout today," calls really help get your audience to take the right action.
If you don't know how to do it better, then at least add a call to share your content, visit your profile, or take any other action you want people to take. nine0009
Look at this example of how Woodworkcraft encourages people to share their content and tag an account so they can repost.
10. Interaction with bloggers
Bloggers are people with a significant number of loyal and engaged followers. They are divided into microbloggers with up to 10,000 subscribers, medium and millionaire bloggers.
You can use influencers to access their loyal followers and turn them into your own followers.
It is important to remember that influencers must be from your niche and related to your brand. Their audience should match yours. As long as these criteria are met, you can go hand in hand with them as blogging marketing is a surefire way to get more loyal Instagram followers.
Take advantage of opportunities to partner with bloggers to expand your reach. How exactly to do this is worthy of a separate article.
11. Run a contest or contest
It may seem like a cheap gimmick, but it's a proven way to win Instagram followers. Many brands and marketers use this technique and get quick results.
All you have to do is run a contest and ask people to follow you and tag their friends to enter. Create everything in such a way that people who are really interested in your brand subscribe.
Below is a great example of how these things work for bloggers and how you can get direct engagement and followers in a simple way using this tip.
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12. Invest in ads on Instagram
No list of tips to get more Instagram followers is complete without ads. After all, this is the traditional way for companies to generate more leads (in this case, subscribers).
Unlike posts and stories that are only visible to your current audience, Instagram ads are shown to a wider, more relevant audience. You can reach a large number of people of a certain demographic or target segment by investing in advertising. nine0009
Conclusion
Now you know the 12 best ways to boost your Instagram account and get more followers. Use these tips to see a noticeable increase in your Instagram followers and solidify your presence on the platform.
At the same time, remember an important detail - a subscriber is not equal to a client. In order for your audience to make a purchase, you need to convincingly lead your subscribers to this. Don't know how? Ask us!
If you don't want to figure it out yourself, just order SMM promotion and targeted advertising from our specialists.
