How to add more hashtags on instagram after posting

Is Adding Hashtags to Instagram After Posting Possible?

Let’s take a closer look at hashtags and answer the question of if adding hashtags to Instagram after posting is possible.

Instagram hashtags are the best way to get more eyes on your Instagram posts. Including just one hashtag on a post will increase engagement by up to 12% compared to posts without hashtags.

Using hashtags can help you gain followers, improve engagement rates, and create a community around your business.

Let’s take a closer look at hashtags and answer the question of if adding hashtags to Instagram after posting is possible.

Can You Add Hashtags To an Existing Photo?

Adding a hashtag or two to a post is a great way to boost exposure for that post. Hashtags make it easier for people to find the content they want.

What if you got a great idea for a hashtag and want to add it to an old post, though? Or you never added one in the first place?

Here's how to add hashtags to an existing photo

Open the app and make sure it is updated to the latest version
Open your profile
Choose the photo you want to add hashtags to. Tap on it to make it full size.
Open the options menu by tapping on the three dots to the right of the screen
Choose “Edit” to go to the page that lets you add tags and hashtags to posts
Type the hashtags into the description with the “#” symbol as you would at any other time. Make sure to use relevant and creative hashtags.

Why are Instagram Hashtags Important?

Instagram has gone through several changes since being released in 2010. One thing has remained constant throughout all that time, though, and that is the importance of using hashtags.

Using targeted and relevant hashtags are the easiest way to get your posts noticed by new people. The increased audience means more engagement, followers, and overall customers.

Much like other social media platforms, Instagram uses hashtags to categorize content so people can find it easier. If you have a public account and use hashtags on a post, then the post will appear when people search for that hashtag.

Given that hashtags are used to discover content, using the right ones can put your posts in front of your target audience – even if they don’t know you exist yet.

A food blogger, for example, could post a picture of a healthy meal with the hashtags #CleanEating and #Superfoods so that people looking for posts about clean eating or superfoods can find them.

How Many Hashtags Can You Use Per Post?

The maximum number of hashtags is 10 for a story post and 30 for a regular post. With that said, there’s a difference between how many you can use and how many you should be using. The general consensus is to stick to 11 hashtags at the most. Aim to use between 1 and 3 hashtags as much as possible.

Tips and Tricks for Using Hashtags

1. Take Advantage of Insights

The Insights page of your profile will tell you how many impressions each hashtag gets. Use this information to figure out which hashtags work best for you.

2. Use Hashtags for Stories

Don’t forget to use hashtags with your Instagram stories. You can find a button for the hashtag to the top left corner of the screen.

Source: Instagram

Instagram offers two ways to add hashtags to stories. The first is using the hashtag sticker, and the other is the text tool. Just type out the hashtag as you would with any other post, and you’re good to go.

3. Avoid Using Spammy and Banned Hashtags

Instagram has banned hashtags in the past for its connection to inappropriate content. This doesn’t mean you can’t use the hashtag for your posts, but it does mean that search results for that tag are limited. People are unlikely to find your content by using those tags.

Also, avoid using hashtags designed for spamming and soliciting likes, such as #Like4Like, #FollowMe, and the like.

4. Understand how Hashtag Pages Work

The hashtag page is a great way to get your content in front of new people, particularly if you make it into the Top section. Hashtag pages display content associated with a tag. If someone searches Instagram for a tag and your post is the most recent one with that tag, then it’ll show up in the Recent section. Keep in mind that this Recent section is based on when people last posted. If you go back and add a hashtag to an old image, it won’t appear in the Recent section.

The “Top” page is where all the best content for a tag goes. This is sort of a “trending” section if you will, and being on this page guarantees thousands, if not millions, of people, will see your post. To go viral like this is the dream, but it’s not so easily achieved. Just do the best you can and let the community make your content viral when it deserves it.

5. Avoid Using Repetitive and Irrelevant Hashtags

You might be tempted to copy and paste a list of hashtags to all the posts you make, but this is a bad idea. Instagram clearly state in their community guidelines that it isn’t okay to post repetitive content and comments. The same applies to hashtags. Instagram will make it harder for people to find your content if you spam the same hashtags.

You should use hashtags that make sense for the content. You want your content to be seen by the right people rather than by everyone ever. Using the right hashtags generates more engagement because you put content in front of people who are more likely to interact with it.

That’s all there is to it! Now you understand the importance of using the right hashtags you’re ready to take your Instagram game to the next level and correct any mistakes you made with hashtags in the past.

How to Use Hashtags on Instagram for Amazing Growth in 2023

Wondering how to use hashtags on Instagram?

Trying to make sense of conflicting information?

Here’s all you need to know about:

What are Instagram hashtags?
How many hashtags to use on Instagram.
Using Instagram hashtags in comments, caption, and after posting.
The most popular Instagram hashtags.
The best Instagram hashtags for likes.
Banned Instagram hashtags.
And exactly how to post Instagram hashtags.

Plus so much more, for #InstaSuccess!

What Are Instagram Hashtags?

You know that pound (#) sign on your keyboard? Just add it before a word and voila, you have a hashtag!

Like #HashtagTips 😉

A hashtag is a word or a group of words preceded by a pound (#) sign, which is used to categorize and find conversations around a particular topic or trend.

On Instagram as well as Twitter (where hashtags started), Facebook, LinkedIn and other social networks, hashtags become a link to a collection of other content marked with the same hashtag. So it’s an easy way for people to find the kind of content they’re interested in.

Hashtags serve an additional purpose on Instagram – users can actually “follow” hashtags to see some of that content show up in their feed.

Hashtags also help Instagram understand what your content is about, so they can recommend it to users who’d be interested in it.

These 3 features are why you should use relevant hashtags – you want your content in front of people who will care about it, give it a like, and maybe even follow your account.

How Do I Add Hashtags on Instagram?

When you write an Instagram caption, type a hash mark # followed by your keyword or words.

As you type, Instagram will fill in some popular suggested hashtags, showing the number of posts already using them.

If you see one you’d like to add, simply tap and it’ll be added to your post.

You can also add working hashtags to comments, but only on your own posts. More about this later.

Note that typing a space or punctuation mark will end the hashtag right there. For instance if I type #don’tdothis, the hashtag is going to be #don! Or if I type #instagram marketing, it’ll be #instagram. And you don’t want that!

How Many Instagram Hashtags Can I Use?

Instagram lets you add up to 30 hashtags – but that doesn’t mean you should.

Or should you?

Truth is, there’s no verified answer. You can find a study that backs every idea from using 1-3, through to all 30.

Perhaps because the research results have been inconclusive and unhelpful, no new studies have been done for 3 years. That’s historical in the world of social media.

But in March 2022, Adam Mosseri, Head of Instagram, explained that hashtags will help Instagram figure out what your content is about. That could increase the likelihood of your content appearing on a hashtag page.

Later he added,

…they’re not going to meaningfully change the amount of reach you get when you post. So if you expect a night-and-day difference, you’re going to be disappointed.

The bottom line, per Instagram, is that more hashtags won’t “meaningfully” increase your reach. You can’t expect twice as many eyeballs on your posts from using twice as many hashtags.

Yet research and users have found that more hashtags = more engagement.

Test it and see

Confused? No surprise there, it’s clear that even Instagram doesn’t know where the sweet spot is.

Many bloggers who specialize in Instagram just go for the full 30 hashtags. It’s never been shown to reduce results.

Want the latest? READ How Many Hashtags on Instagram 2023.

I cover the latest conflicting announcements from IG and how to test the best number for your own account.

Is There a Maximum of Hashtags on Instagram?

The maximum allowed Instagram hashtags is 30. I recommend you use them all – unless you’re happy with your follower number and engagement.

Want to grow? Use 30 hashtags!

What’s the hack to use 60 hashtags on Instagram?

There used to be a trick where you could first post 30 hashtags in a comment, then go back and edit the photo caption to add 30 more hashtags.

Instagram didn’t notice the hashtags in the caption edit, so you could effectively post a total of 60.

They caught on in 2018, though. So the maximum is 30 Instagram hashtags in 2023. And it’s plenty!

Should I Post Instagram Hashtags in Comments or Caption?

Instagram hashtags may be placed in the photo or video caption at the time you post.

Or, hashtags may be added in a comment (or several comments) after posting.

There’s no difference to their functionality, so it’s your choice.

I prefer adding hashtags in comments, as these are quickly buried once you get a few user comments.

Starting in 2018, the caption is cut off after 2 short lines of text, so caption hashtags don’t show at first glance either.

However, IGers clicking either the “More” tag or the comment icon will see the full caption – including all the hashtags you placed there.

If you write an engaging caption with a call-to-action or question (please do!), people may get distracted by a raft of hashtags and forget to complete your desired action.

This is why I recommend Instagram hashtags in comments rather than captions.

LEARN MORE: Instagram Hashtags in Comments or Caption?

How to Hide Hashtags on Instagram

Want your hashtags in the caption? You can hide them, so they can’t look spammy!

Make them invisible by preceding them with five dashes or periods, each one on a line by itself.

NO space after the period or it won’t work. If you post this in your first comment, IGers will just see […] after your name in the photo stream.

Note: The hashtags are only invisible in the photo stream! If someone clicks to read comments, they will see the hashtags.

It’s easiest to create your hashtag text file in your phone’s Notes app (see image below), and paste it into Instagram. Even though there are now ways to add line breaks on Instagram, it’s a bit clunky to use.

NOTE: If you’re having problems with this trick, it’s almost always because you have a space at the end of your line. It’s a bizarre and annoying quirk, but Instagram will take out the return if there’s a space at the end of the preceding line.

If you’re confused on whether to hide hashtags in a comment or caption, and which actually works better, do a split test! You can do this manually, or for easier comparing, use Tailwind.

Tailwind makes setting up either way easy. Schedule your posts, then automatically publish them to your business account.

Try a week each way, then check Tailwind’s fabulous analytics to see which worked better for you.

Try out Tailwind’s Free Forever plan! No credit card required.

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Disclosure: I’m a Tailwind affiliate, which means I may earn a referral fee if you sign up.

Can I add hashtags to someone else’s Instagram post?

No. You can’t add working hashtags by commenting on any other account than the one you’re signed into.

Anyone can comment on someone else’s post with hashtags, but the other IGer’s post won’t appear in that hashtag feed.

If you see people leaving hashtag comments on others’ posts, they may be suggesting that the original poster add that hashtag.

A little helpful advice, perhaps.

Or, they may not know. But generally I see these hashtag comments between groups of IG friends who are helping each other get featured on Instagram hub accounts.

What Are the Most Popular Hashtags on Instagram for 2023?

With Instagram stressing the importance of relevant hashtags as they pivot towards semantic keyword search, I don’t recommend using the most popular hashtags. They’re just not helpful.

Popular tags are definitely not the best way to reach your target audience. In fact, they virtually guarantee fake “bot” likes.

But you want to know what’s trending! So here goes.

The most popular hashtags of all time (according to Later’s data) are:

#love
#instagood
#photooftheday
#fashion
#beautiful
#like4like
#picoftheday
#art
#happy
#photography
#instagram
#followme
#style
#follow
#instadaily
#travel
#life
#cute
#fitness
#nature

But the top 50 hashtags for 2023 are a bit different. This list is based on usage within the Later app and updated June 2022.

#love
#interiordesign
#design
#fashion
#instagood
#style
#inspiration
#art
#travel
#summer
#realestate
#foodie
#homedecor
#smallbusiness
#shoplocal
#motivation
#wellness
#health
#lifestyle
#beauty
#food
#home
#selfcare
#photography
#fitness
#nature
#handmade
#ootd
#photooftheday
#skincare
#architecture
#selflove
#shopsmall
#luxury
#supportlocal
#instafood
#beautiful
#mentalhealth
#mindset
#business
#vegan
#linkinbio
#healthy
#family
#interior
#entrepreneur
#interiors
#delicious
#explore
#realtor

Here are the 10 best Instagram hashtags for likes, according to All Hashtag, an Instagram analytics tool:

#like4like
#liking
#likeall
#likeforlike
#likes4likes
#love
#instagood
#tagblender
#likesforlikes
#ilikeback

Really want more? Here are the 100 top hashtags from 2021:

#followforfollow#instagood#likeforlike#instamood#work#photooftheday#fashion#f4f#music#instapic

#inspiration#black#gym#sunset#bestoftheday#like4like#cute#landscape#night#pretty

#hot#photo#awesome#fitfam#sun#swag#follow4follow#workout#happiness#Repost

#like#beauty#summer#Beautiful#nyc#blogger#photography#lifestyle#instalike#Halloween

#fall#fit#motivation#travel#blue#followme#TagsForLikes#nofilter#vscocam#TBT

#healthy#smile#instagram#girls#artist#fitness#lol#model#design#art

#instadaily#hair#beach#funny#cool#follow#l4l#vsco#london#party

#picoftheday#style#goals#foodporn#love#newyork#luxury#ootd#Home#pink

#me#Selfie#life#friends#makeup#nature#health#autumn#sky#fun

#Family#igers#blackandwhite#photographer#food#amazing#girl#happy#fashionblogger

However – just because these work for the “average” account doesn’t mean they’ll work for yours. And as I said before, they’re not a great way to reach the right people.

I suggest you get a little more creative with your hashtags. Read on…

Should I use popular Instagram hashtags?

If you’re using 30 hashtags, okay, go ahead and make 1 or 2 of those popular ones.

This will get you some quick likes. However, most of those will be fake, bot likes.

Yes, automated “bot” activity is still a problem on Instagram in 2023.

Use popular tags, and you’ll likely also be the target of annoying follow-unfollow activity.

This is where those rule-breaking IGers use automation to follow accounts they think might follow them back. If you don’t follow back, and sometimes even if you do, they’ll unfollow you later.

Don’t take it personally, as it’s all automated. No one is making any judgement of your account.

Please don’t ever do automated follow-unfollow on Instagram. You risk your account being shadowbanned or even closed.

But back to those top tags, they may work for likes in the first second after you post. Your post will be quickly buried in the hashtag feed.

In addition, they’re often used by spammers and quickly get banned!

Using banned hashtags may put you in league with spammers and arouse Instagram’s suspicions about your account.

Banned Instagram Hashtags 2023

So now you want to know: which hashtags are banned by Instagram?

Unfortunately this is an ever-moving target. According to Markitors.com:

… the hashtag #happythanksgiving was completely overrun with spam, so they banned it. From here on out, if you use the hashtag #happythanksgiving, not only will your content most likely not show up for that hashtag, you might also be flagged for spam. The repetitive use of banned hashtags, leading to multiple flags to your account, could even result in shadow banning or account removal.
Of course, in order to avoid these forbidden hashtags, you have to know which tags are banned. How is anyone supposed to know that #happythanksgiving is considered “spam”?

There are 3 ways to avoid using banned hashtags:

Don’t use any of the most popular Instagram hashtags.
Research any hashtag before using it.
Use Tailwind Hashtag Finder. NO banned hashtags are ever included.

To research currently banned tags, search for a specific hashtag in the search bar.

Click on the hashtag and scroll through the pictures.

If you reach an end where a message says the posts are “currently hidden,” it’s a banned hashtag.

Want to save the hassle of researching banned tags, and find the best assortment of hashtags for your audience?

Click to learn more about Tailwind Hashtag Finder for Instagram.

Or jump in and try it out!

• • • Try TailWind Instagram Hashtag Finder for FREE • • •

Disclosure: I’m a Tailwind affiliate, which means I may make a referral fee if you sign up.

What Are the

Best Instagram Hashtags?

I don’t recommend popular tags, for the reasons stated above.

Here’s what I do recommend:

Use hashtags that are relevant to your niche.

Using specific and relevant hashtags helps you connect with people who are looking for exactly what you’re posting.

You can find relevant tags by searching your keywords in Instagram, or using a site like Hashtagify.me.

Watch what others in your niche are using.

See what your peers and influencers are posting on their photos.

Check out the related tags Instagram suggests when you tap a tag that’s relevant to your content. Try them if they seem useful!

Be sure your hashtags are active.

Check the hashtag feed to see that the tags you’re using are currently being used by others.

Hint: If you scroll down 20 rows and are still finding content posted in the last few seconds, that tag is too active!

Stop using the most popular hashtags like pretty, beautiful, love and similar ones.

Your post will be buried in that feed within milliseconds. In researching this, I also discovered a lot of posts in those tags that I don’t even want to be seen with (some I even felt obligated to report).

If you insist, sprinkle in a few of them, when relevant to your post.

Not necessarily the ones with 100M’s of posts, but one or two over 1M might give you some quick likes.

Note: Your content really needs to be awesome to stand out in a lighting-fast moving tag feed!

Create a branded hashtag for your company or a campaign.

Check that these tags aren’t already being used, particularly in a way you wouldn’t approve of!

Prompt fans and followers to use your tag, and you’ll soon learn just who your superfans are. Support, encourage, and regram them!

Easily find the best hashtags for Instagram!

Try out Tailwind! No credit card required.

• • • Try TailWind Instagram Hashtag Finder for FREE • • •

Disclosure: I’m a Tailwind affiliate, which means I may earn a referral fee if you purchase a plan.

Can I Add Hashtags to Instagram after Posting?

Once upon a time, using hashtags was easy:

You posted a bunch with your photo.
You came back later, deleted those tags, and added a bunch more.
Magically, your post was bumped to the top of those hashtag feeds, regardless of how long it had been since the original post.
Your engagement spiked once again.

But Instagram changed all that for us in March 2015.

No matter when you add a hashtag to your photo or video, it will appear in that hashtag feed with other photos and videos posted at its original posting time.

Or as Instagram says:

Keep in mind that if you add a hashtag to a photo after it was posted, the photo will still appear on the hashtag page according to the time it was originally posted, not the time the hashtag was added.

The short answer is yes, you can add hashtags to your own posts after posting.

Popular hashtags must be added immediately, or your post will never surface in those feeds.

If you like, you can delete those later and add niche hashtags in their place.

Personally, I think your time is better spent on creating new Instagram posts.

Why Are my Instagram Hashtags Not Working?

You may be the victim of a shadowban.

A shadowban hides your Instagram posts from users who don’t follow you, which can be detrimental to growing your account and getting more followers.

If you get shadowbanned on Instagram, only you and your current followers will see your post when they search for the hashtags you used. If someone who doesn’t follow your account searches for one of those hashtags, they won’t see your post!

This defeats the purpose of using strategic hashtags to grow your Instagram community.

I’ve even had readers say they can’t find their own posts in the hashtag feeds! This could also be due to shadowban. Or, as IG calls it, “issues with hashtag search. ”

Instagram doesn’t admit there is such a thing, by the way, so don’t expect to get help from them.

You can use the “Report a Problem” feature in your account settings under “Support.” I no longer get a reply when I do this, but it can’t hurt.

I would suggest saying “my post isn’t showing in the hashtag feeds” and not use the word “shadowban.”

How Can I Avoid Being Shadowbanned?

Instagram shadowbanning is sometimes a result of spammy behavior.

However, some normal behavior is also getting users shadowbanned:

Repeated use of the same hashtag group within 24 hours.
Using “broken” or banned hashtags.

Sometimes a normal, everyday hashtag can be banned.

Popular tags are often used on content that violates IG community guidelines. Then Instagram might block the hashtag outright, meaning you can’t even search for it on IG, or they’ll limit the posts shown in that hashtag feed.

With the shadowban, it appears that even if you use a single banned hashtag in your post, Instagram will prevent your post from appearing on any of the hashtags you used!

So, you could search each hashtag feed individually for evidence that a tag is broken or banned. Don’t use those!

OR, just make your life easier by using Tailwind’s Hashtag Finder!

It will give you fresh, related choices so you’re not repeating the same hashtag group, and it will only suggest tags that are Instagram-approved!

To try Tailwind Hashtag Finder, click here.

• • • Try TailWind Instagram Hashtag Finder for FREE • • •

Disclosure: I’m a Tailwind affiliate, which means I may earn a commission, at no cost to you, if you purchase a plan.

How to Post Instagram Hashtags for Best Results

If you insist on using uber-popular hashtags, you MUST post them in your post caption.

If you wait even a second to post them in a comment, they’re pretty much worthless, as your post will be buried in that hashtag feed the instant you add it.

If you post hashtags in several comments, post the more popular ones first.

Post hashtag comments in the order of how fast the hashtag feeds move!

Niche hashtags CAN still be added at a later date!

DON’T bother adding hashtags where the original date of your post would have it buried deeply in the feed – BUT there are some cool super-niche hashtags that have only several hundred to a few thousand posts in them. Many of these even have avid fans!

For easiest hashtagging, keep groups of 30 hashtags in your phone’s Notes app.

Create and save a set of 30 tags for each type of post you make (or less than 30 if you insist 😉 ).

Copy your hashtag group before you make your IG post!

Then you have them ready on your clipboard to add in a comment immediately. No fumbling, no wasting valuable seconds. Or, set up a text shortcut!

Conclusion: Do

This for Instagram Hashtag Success!

Make your Instagramming easy!

• • • Try TailWind Instagram Hashtag Finder for FREE • • •

Disclosure: I’m a Tailwind affiliate, which means I may make a referral fee if you sign up.

Use 11 to 30 hashtags to grow your account.

Hide your hashtags in a comment with . and return, 5 times.

Use more hashtags relevant to your niche.

What are your keywords?
What are peers/competitors/influencers using?
What does Instagram suggest as related?

Use fewer (or none) of the most popular hashtags.

Choose hashtags that are actively used (but not too active!).

Create a custom tag for your brand or campaign.

Be sure to check first to see if it’s already being used.
Promote your tag’s use by followers.
Engage / shout out your fans who use it!

Keep hashtag groups in your phone’s Notes app.

One group for each type of content you post.
Copy them to your clipboard before you post content.
Follow up immediately with hashtags in a comment.

Bonus tip: Your hashtags will magically work much better if you’re posting awesome visuals! People are scanning those hashtag feeds, and you need to stand out.

Well done! Learning how to use hashtags on Instagram will help your account grow.

Want more?

Learn how to grow your Instagram followers 10 more ways!

how to get to the TOP + Wow-chips

The classic idea of website promotion looks like this: “This is when you drive in the phrase “buy Syzran wallpaper” and my website is at the very top. ”

Experienced specialists understand that now the conversation has turned to SEO promotion. And you won’t believe it, but Instagram also has a kind of SEO, using which you can attract subscribers to your account. And that's... Instagram hashtags.

What is it and why

If you are an active user of Instagram, you have seen a large list of blue words written through the bars (written as #) at the end of user posts.

Clicking on any of them will take you to a page dedicated to this word with a list of publications in which it is mentioned. Those are the hashtags.

By the way, I highly recommend our article. There we told everything in detail what we needed and how we appeared.

But let's get back specifically to how hashtags work on Instagram. So let's go.

Hashtags

In short, hashtags on Instagram are a special thematic tag that groups the content of different users into one group. That is, in fact - keywords, thanks to which you can find publications on Instagram that suit you.

Important. Next, you will learn a super-method for selecting the most popular hashtags on Instagram, but first we will learn the basics so that logical relationships form in our heads.

Why do we need

The correct use of hashtags will help attract people who are interested in this topic to your page, that is, in fact, your future customers. All that remains is to sell them your product / service correctly. But this is a topic for another article.

1. Rules for adding hashtags

It seems that you don't need a lot of mind to write hashtags on Instagram. You take the words that fit the meaning and write in a row. But if you want to get the maximum, then you should still know the basic rules of how to put hashtags on Instagram correctly.

Write hashtags in Cyrillic and Latin. But remember, when using English words, you begin to compete with the whole world, and not just in Russia;
A hashtag does not necessarily represent a word. It can also be a phrase. For example, the phrase “favorite Instagram” can be written as #favoriteinstagram or #favorite_instagram. From this follows the third rule...
You cannot use spaces or special characters. Hashtags can only be separated by an underscore (_). And in rare cases, using numbers and emoji;
Write a series of hashtags separated by a space. This looks more aesthetically pleasing and is perceived by Instagram not as spam;
The maximum number of hashtags in one post is 30. If you write a lot of hashtags, the trick will fail and Instagram will either cut them or simply post posts without text at all.

Chip. Where to put them? You can write hashtags in Instagram comments, more precisely, in the first comment, and not just in the post.

They will also be ranked. The quantity is the same - no more than 30 pieces. Below I will tell you how you can use it for your own purposes.

2. Types of hashtags

Remember I wrote that hashtags are keywords? The most interesting thing is that they, like keywords in contextual advertising and SEO, are distributed by frequency.

True, Instagram does not allow you to view the frequency of a particular hashtag. But it is possible to see how many publications are issued by hashtag separately. This is how they are divided:

High-frequency - from 100 thousand publications;
Medium frequency - from 10 to 100 thousand publications;
Low-frequency - from 500 to 10 thousand publications;
Rare - up to 500 publications.

To make it more clear: here is an example of a high-frequency, that is, a very popular (read hackneyed) hashtag:

High-frequency hashtags

3. Types of hashtags

And to complete the lecture part, I will also tell you that hashtags are divided not only into types according to the frequency of their mention, but also into the types of their use:

Spam hashtags (for example, followme ) . Used to collect likes or followers. They give little effect. Use them sparingly and carefully;
Geo-hashtags. Hashtags mentioning the city/region/country. If you have a local business, be sure to use them;
Content hashtags. They are relevant to the content of the post. Mandatory to use, as they will bring targeted visitors;
Trendy. Used to increase account activity. However, you need to use trends close to the business;
Branded. Mandatory hashtags by which your buyers can recognize your posts. In fact, this is your signature on Instagram;
Rubricators. Used to navigate within your account. And also for promotions, contests, sweepstakes and more.

Important. Do not use ready-made lists of the best hashtags. They tacitly refer to the type of “Spam hashtags”, since there are almost no living or adequate people according to them.

Which hashtags to choose

Ideally, your key task, if we are talking about the right approach to doing business on Instagram, is to assemble the semantic core of your future business profile along with the content plan for Instagram. Optimally, it should be 100-150 hashtags, close to what you do and what you will advertise on Instagram.

As an advertisement

And right away. If you want to collect only popular hashtags in the hope of always being on top, then I can upset you. This will not give the desired effect, since either bots or people who themselves want to sell something “scam” them.

Therefore, when forming the semantic core, be smarter and collect an equal number of high-frequency, mid-frequency and other types of hashtags.

This will increase your chances of attracting customers, not fake pages.

SEARCH SERVICE

How to choose hashtags? This can be done in three popular ways (bypassing spam lists of the best hashtags): manually, by “withdrawing” them from competitors, using special programs and services. I still recommend using a service where everything is already thought out and there is analytics - Instatag.

Its charm is that the hashtags are sorted by directions and there are even special classifiers like “hashtags for likes”. All you need is to go to the service and select the hashtags that you need.

Instatag

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COMMON ERRORS

Instagram is one of the few social networks where hashtags play a significant role.

And that's why experienced marketers, advertisers, and people of related professions are so actively using them and teaching how to do hashtags on Instagram correctly.

But either they themselves do not fully understand Instagram algorithms, or people do not attach any importance to this, when using hashtags they make a lot of mistakes. Which negatively affect the promotion of their pages:

Lots of hashtags. Often, business accounts post a lot of hashtags in the hope that it will drive traffic. But unfortunately, the more hashtags, the more you turn the system against yourself, signaling that you are a spammer;
Lots of popular hashtags. Another error. It is better to post hashtags like #stretch ceilings_vologda than just #stretch ceilings. The number of likes will be less, but there will be more customers;
The same hashtags. This is a powerful signal to Instagram that you are a spammer. The punishment can be very severe. In each post, change your hashtags, and release some without them at all;
Closed page. Very often people try to write hashtags on a closed page. This is a completely useless exercise, since hashtags on closed pages are not ranked by Instagram.

By the way, there can be 2 types of punishment for incorrect use of hashtags: complete deletion of the account (the worst) and “shadow ban”, this is when you see your publication, but the subscribers do not.

In general, punishment is an extremely rare phenomenon, but I was obliged to warn.

Different approaches

If we are talking about the classic hashtag scheme that most users use, then it's just to write a list of all the words that come to mind and are more or less relevant to the posted publication.

This certainly has an effect, and little by little traffic will be attracted. But there are smarter approaches to put them more efficiently that I recommend using.

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1. Improved version

First, you prepare hashtags for each post in the amount of no more than 20. The ideal number is about 10. And at the end of the post, highlight them in a separate block from the text. Readers will perceive this more loyally for the perception of the main text.

Improved version

2. Native version

In the text of the post itself, you need to place several hashtags (preferably 2-4), scattering them along the entire length.

The remaining 7-10 hashtags, you post in the first comment. This is how we kill 2 birds with one stone: it all looks beautiful and users go inside the post to look at the comment.

Native variant

3. Bomb variant

The main task of hashtags is to attract traffic to the site and help the publication to reach the TOP or up the user feeds.

Therefore, you can use the following trick, which is called the “like bomb”. In the post itself, you publish 30 hashtags, in the first comment 30 more.

At the start, this will give a small but increase in likes. In addition, do not forget that you need to “give impetus”, that is, boost likes and comments with the help of special services, for example, TmSmm, Instaplus.pro.

Two moments. After a couple of days, don't forget to remove most of these hashtags, leaving only low frequency ones. Otherwise, Instagram will impose restrictions on you as a spammer. The second point - do not repeat such a thing often. Otherwise... you know the punishment.

Bomb version

Briefly about the main thing

That's all. To be honest, I gave away almost everything I knew.

Hashtags are a good way to attract customers, if used correctly, and not mindlessly stamped, attracting people who work through mass liking.

All that is required of you now is to apply all the knowledge gained in your Instagram account. And then, do not stop and constantly work on updating them, because today you are doing well, and tomorrow your competitor is also doing well, and the overall effect is not the same.

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in a post or in the first comment? — Social networks on vc.ru

When it comes to the best place to place hashtags on Instagram (in a post or comment), the opinions of SMM experts differ.

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To tackle hashtag myths, Socialinsider partnered with Quuu to analyze 649,895 posts from 6,784 business accounts with varying follower counts. The research report contains useful information for choosing the location of hashtags, their number and design, depending on the size of the accounts and the purpose of the post.

1. Most brands use hashtags in the text of the post

There is a perception that putting hashtags in the first comment makes a post neater and more engaging, while having hashtags in the post itself can look spammy. It seems that not all brands think so.

87.7% of brands use hashtags in profile text, compared to only 12.3% in comments.

Among all the analyzed posts, in 93.8% of cases, hashtags were placed in the text, in 6.2% - in the first comment.

2. Reach and number of impressions are higher when hashtags are placed in the text of the post

Posting hashtags in a post gets more impressions, regardless of account size. However, a detailed analysis reveals clear differences between accounts with up to 100,000 followers and more than 100,000.

How to use hashtags for maximum reach

The use of hashtags in the text of the post gives more coverage for posts of small and medium profiles. However, for accounts with more than 100 thousand followers, the situation is different: the average reach of posts with hashtags in the text is lower (14.8%) than for posts with hashtags in the first comment (16. 9%).

Jenn Herman, social media strategist, notes: “There is no significant difference to the algorithm where you place hashtags. The exception is the most frequent hashtags like #love. Using such a hashtag in a comment can lead to a drop in reach.”

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How to use hashtags to increase impressions

If the main goal is to make the post visible to the maximum number of users, while engagement is not important, impressions will be the key metric. In this case, hashtags should be placed in the body of the post, regardless of the size of the profile.

Unlike small and medium-sized accounts, the average number of impressions of a post of large Instagram accounts (more than 100 thousand followers) practically does not depend on the location of the hashtags.

Naturally, the result also depends on the number of hashtags.

3. Brands love extremes: if not 7, then 30 hashtags at once

Experts regularly try to determine the ideal number of hashtags in an Instagram post.

Some people think that the optimal number is up to 7, others - up to 11, others are sure that it is worth using all 30 hashtags (maximum on Instagram). And someone simply advises brands to “find your magic number.”

Socialinsider and Quuu experts also recommend doing your own experiments. Read more about this in the Instagram hashtag guide.

The recommendations below are based on how the analyzed brands use hashtags.

Among the brands that place hashtags in the text of the post, two extremes can be distinguished: either there are 7 hashtags, or their number is close to 30

These extremes are clearly visible on the graph:

Things are different with hashtags in the first comment - in most cases there are only two of them:

However, is this the best option?

Alex Khan, Social Media Coach: “I think A/B testing is always a must. In my experience, there is no difference in where hashtags are placed. Since Instagram changes its algorithms regularly, it's much more important to constantly test what works best for you, use a variety of hashtags, and experiment with new ones."

4. Engagement depends on the number of followers, placement and number of hashtags

At first glance, it may seem that the placement of hashtags has little to no effect on user engagement rates.

A closer look reveals that engagement is affected by both where hashtags are placed and the number of followers.

So, where to place hashtags and how many should there be?

By segmenting profiles by number of followers and looking at each group individually, you can get a general idea of which posts are most successful.

Below are recommendations on the number and placement of hashtags for accounts with different numbers of followers (peak values are taken into account).