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How instagram suggestions work


How Does Instagram Know My Friends and Who to Suggest?

With the rapid growth of social media and the internet, privacy may seem like a dwindling concept today. People are sharing almost everything on social media, from their recent vacation to what they had for breakfast that morning; we’ve gotten more and more used to everyone knowing about everything we do.

But how exactly do these suggestions work? Social media apps are improving with these suggestions every year, even detecting and suggesting people who don’t seem connected to you on any other social media. While your inner circle of active friends is easier to detect, as your social media and sharing frequently involve them, it gets more complex as it reaches the edges of your social circles.

How Do Suggested Friends Show Up?

There’s no need to worry – social media is not stalking you everywhere you go, or is it? Rumors have sprung up in recent years of Facebook and other apps tracking users’ locations in correlation to others and using that to suggest potential friends  – but for this article, we’ll assume that the developers are just getting better at making the algorithms. The algorithms that work toward providing you with fresh and relevant friend suggestions take numerous factors into consideration, including:

  1. Linked Social Media Accounts – Since Facebook owns Instagram, it does not come as a surprise these two social media apps are tightly intertwined. If you friend somebody on Facebook, they will frequently appear as a suggestion on Instagram soon afterward. Similarly, if you follow someone on Instagram, they will often appear on your Facebook friend suggestions.
  2. Phone Contacts – Instagram will also use your phone’s contacts to make friend suggestions. When you link your contacts to your Instagram account, your contacts who have connected to Instagram will suggest them as potential people for you to follow. Even if you don’t have that user in your contacts, they may have you in theirs.
  3. Search History – If you recently searched for someone on Instagram and spent time looking at their profile without following them, they will appear as a suggestion later. The algorithm also considers time spent on their profile, linked pictures, and other factors here.
  4. Hashtag Use – If you use many of the same hashtags as someone else in your posts, and those hashtags are niche enough, they will likely appear in your suggested friend list.
  5. Mutual Friends – Instagram often suggests you follow people with many mutual friends. The more mutual friends you have with a person, the more likely they will appear in your list of suggested friends.

Some computer algorithms have become so good that it seems like the program is stalking you. In terms of social media as a profit-hungry industry, they’d be likelier to stalk information for marketing purposes than a helpful feature like friend suggestions.

How To Access Friend Suggestions

How do I see my suggested friends, though? Well, there are two easy ways to check Instagram’s latest recommendations for you:

Find “Suggested for You” In Your Feed:

  1. Log in to the Instagram mobile app. Then, tap on your Profile icon in the lower right corner.
  2. Select See All in the discover section.
  3. Or, you can click your Following list and scroll to the bottom.
  4. Click on Find People to Follow.
  5. Scroll through the list to discover friends’ friends, your Facebook friends, and other recommendations.

Find People

If you follow either method outlined above, you should be able to see a list of users that Instagram suggests you follow. New suggestions occasionally appear as Instagram improves its algorithm and picks up more of your social circles. On the top of the Discover People page, you’ll have the option to connect your Instagram account to other social media accounts or your phone contacts for Instagram to provide you with better and more relevant suggestions for who to follow.

To see which one of your Facebook or phone contacts is on Instagram without waiting for them to be suggested, you can navigate to the Contacts tab on the Discover People page.

On this page, you’ll see the total number of Instagram contacts. You can even follow them all at once. If you’ve already requested to follow them or are already following them, you’ll see “Requested” or “Following” next to their names.

How to Disable Friend Suggestions

If you dislike this feature, don’t worry, there is an easy way to get rid of it. Visit a web browser (this isn’t an option in the app) and do this:

  1. Navigate to your profile on the bottom right.
  2. Tap on Edit Profile near the top of the screen.
  3. Uncheck the box next to Similar account suggestions. Then, Submit.

You can also manually delete suggestions. Do this:

  1. Find the Suggested friends section in your Instagram feed. Then, tap the x in the upper right corner of each friend.
  2. Tap See All to view all your suggested friends.
  3. Tap the x next to each suggestion.

Instagram’s goal is to keep you interacting with people so your suggestion list will populate again. But you can delete the people you don’t want to befriend.

What Does Instagram Know About You?

Because there are so many questions regarding friend suggestions in social media, it’s essential to understand what information the company collects when you agree to their Terms of Service. Located in Instagram’s Privacy Policy, we can learn a few things about what this site is actually tracking and, therefore, better understand Friend Suggestions.

There is a lot of conjecture on how Instagram suggests friends who aren’t even in people’s contacts. People you don’t get along with and haven’t spoken to in a very long time. So, it’s normal to be weary about what information Instagram collects.

You probably already know that Instagram collects your name, email address, and contacts because it asks for them when you initiate service. But Instagram also gathers information from related companies (like Facebook) to enhance user experience, and it collects information about your friends and their activities too. This could explain why you see the incredibly odd suggestions that you do. For example, if your friend on Facebook tags, likes, or comments on someone’s Facebook post, then they comment on your Instagram post, Instagram may suggest that person as a friend.

The company also collects information about the device you’re using. So, if you have two separate Instagram accounts, the company may see the friends on one account and suggest them on another. This could explain why you have eerily accurate suggestions on a completely unrelated account.

Check Instagram’s Privacy Policy for more information about what data the company is actually collecting about you to learn more.

The Privacy Question

Is Instagram stalking us and who we socialize with, or are they just trying to make our lives easier? Sometimes it seems too coincidental not to assume that Instagram is, in fact, using your location or some other method to suggest friends. For example, if you go to a cookout and meet a friend of a friend, they’ll likely show up as your suggested friends within a matter of days.

Either way, the suggestions are a nice, convenient feature of Instagram that allows us to check out new people to follow. They can even help you expand your social circles if that’s your goal! If you do not want Instagram to show you these suggestions, or if you don’t want to appear in other peoples’ suggested friends, you can even simply turn this feature off.

Share your opinion on this in the comments below.

How Does Instagram Pick “Suggested for You”? – Social Media

Featured image by ALUREAN via Pixabay

In this post, we discuss how Instagram sorts through the data to come up with its “suggested for you” offerings. Knowing how the app does this can help you gain some control over this feature.

Instagram is an ever-growing social media platform, and a lot is happening there every instant.

Instagram’s engineers strive to make the user experience as seamless as possible in order to keep users hooked on the app. 

Thus, the “suggested for you” feature arrives on the scene. When a user comes to the app, they leave a footprint everywhere they go on the site. The app follows these footprints to learn about that person’s interests.

Source: Pinterest

6 Key Factors on Which “Suggested for You” Depends

Source: Unsplash

In order to come up with the “suggested for you” feature, the Instagram app takes notes of a user’s activities on the site. While some people seem to think the app might be stalking them, this is not true at all.

Instead, the algorithm has a system that works in a prescribed manner to bring out certain choices for you. These are the factors the app takes into account:

  • Search history
  • Mutual friends
  • Use of hashtags
  • Phone contacts
  • Linked accounts
  • Followers of followers

Now, let’s take a deeper look.

1. Search History

Source: Unsplash

Of course, your search history mainly refers to the people or accounts that you seem to know or connect with.

Instagram, just like other social media sites, takes it that way. They assume they can provide better service to their users by suggesting similar accounts or possibly relevant ones. Therefore, they take note of the accounts where the user seems to spend regularly and use that information to suggest other accounts for you.

RELATED ARTICLE: 5 WAYS TO TAKE SOCIAL MEDIA ADVERTISING TO THE NEXT LEVEL

2. Mutual Friends

Source: Unsplash

Instagram does not go so far as to suggest every mutual friend of a user’s followers. But it does look at the number of mutual friends two accounts might share.

Additionally, it watches the engagement the two accounts have with their mutual friends.

It also notes whether the two accounts engage with the same posts, stories, or profiles of their mutual follower or not. The likes, shares, comments, and so on play a big part.

RELATED ARTICLE: DO INSTAGRAM LIKES STILL MATTER? WE THINK THEY DO AND HERE’S WHY

It also looks for whether both accounts share the same interests or not.

If, say, the two accounts have thirty mutual friends and they also have five of the same friends in each of their lists which both of the accounts tend to connect with more often, Instagram will likely suggest the said five friends to each of the two accounts.

3. Use of Hashtags

Source: Unsplash

The hashtag is one of the app’s most crucial keys. In fact, Instagram depends a lot on its hashtags for a variety of reasons, including the “suggested for you” feature.

Instagram seems to keep a watchful eye over how each hashtag is being used. This is because hashtags say a lot about engagement.

Hashtags are very often used not only in the spread of photos but also when publishing and promoting videos on the social network. Video with captions has a positive impact on your subscribers and they can change algorithms.

For example, if a user follows a hashtag Instagram will try to connect the people who have the same interest. For this reason, many businesses use hashtags to increase engagement. This is likely because they know that posts with at least one hashtag get 12.6% more engagement.

Users reveal their interests to Instagram when they follow certain hashtags. Therefore, users who follow the same hashtags are likely to pop up in each other’s “suggested for you” list.

4. Phone Contacts

Source: Unsplash

Now, this one depends on whether the account has a particular person’s number or not. For instance, if a user has signed up for the app using a mobile number and not email, the phone contact suggestion comes up.

Also, if anyone in your phone contacts list has recently joined the app, they will come up in your “suggested for you” space.

The idea behind this is to connect a user to every account where that user has already shared some information in the past.

5. Linked Accounts

Linked accounts or linked social media accounts are another thing that affects the friends’ suggestion list.

As we know, Instagram is owned by Facebook, now called Meta. There are many times when folks connect to Instagram through Facebook. Facebook itself offers that feature.

When this is the case, the user ID and password for that user will be the same on both apps.

Now, coming back to the “suggested for you” piece, Instagram tries to access the data from Facebook and takes note of the accounts that also happen to have a profile at Instagram. These then are more likely to appear in the “suggested for you” list.

This works the other way around as well.

6. Followers of Followers

Source: Unsplash

This is another thing that Instagram takes notes on. If there is an account the user tends to engage most with and it has followers with somewhat the same interest as the user, it is most likely to pop up in the user’s “suggested for you” space.

This one depends on the account which the user usually engages with, but not every other person or account on the list. It is also most likely to share accounts that have a massive Instagram following.

How You Can Delete the “Suggested for You” Instagram Provides

Source: Unsplash

No matter how advanced it is, Instagram works according to its own algorithm. It cannot make changes according to each situation. This fact applies to anything on the app as well as everywhere else on social media. They only follow the footprints.

So, it sometimes happens that a user comes across suggestions of friends or content, they do not want to consume. Of course, things won’t go out of tangent. There has to be something that made the algorithm work in that way.

Nonetheless, sometimes a “suggested for you” turns out to be the opposite of the choice a user made. To deal with situations like this, the app also has options for deleting certain suggestions.

In the “suggested for you” space, click on “see all. ” Then press the cross button in the corner of the suggestion you want to delete.

Thereafter, the app will not suggest similar accounts for you.

A Final Word About “Suggested for You”

Instagram is a wide space that is getting bigger and deeper with each passing day. In simple terms, the app’s algorithm works in a way intended to keep users hooked to it.

Updates are working in this regard while also ensuring that Instagram keeps an eye on the content a user likes to consume. Various methods lead to this outcome.

Now, as we have mentioned above, the “suggested for you” feature also has a story to tell. While it can at times be misled about its suggestions, it often connects users to accounts that they might like to see more of in their feed. In this way, the app’s algorithm is working to make Instagram a more comfortable space for its users.

About the Author

Shela Baxi is a software engineer turned content writer who has written blogs in various genres. During her free time, she likes to do research on YouTube and various blog sites. Additionally, she follows experts from tech to food to travel and more.

How Instagram algorithms work in 2020. Complete guide - Marketing on vc.ru

How to show your content to the maximum number of users? How to collect more likes, comments and video views? Should you use hashtags? When to post? There are many questions. Article one. And she is in front of you.

198 151 views

How does the algorithm actually work? Good question. It has become more and more frequent since Instagram dropped the chronological order of in the issue.

Recently, Instagram specialists have finally revealed their cards and destroyed a bunch of rumors and theories about how the algorithms actually work.

In this article we will tell you everything we know about the algorithm from trusted sources. We at Marketinc have translated a lot of material and have been working hard on this article. I hope you appreciate our efforts.

How the Instagram feed algorithm works in 2020

According to experts from Instagram, there are 6 factors that affect the order of content in the feed:

1. User's interest in content

2. User's relationship with the content creator

3. Relevance

4. Frequency of opening the application by the user

5. Number of user subscriptions

Important

6. User activity on the platform

that the algorithm is constantly changing. We will go through as detailed as possible on each of the points, but first we need to dispel a couple of popular myths.

In January 2020, Instagram launched a series of stories from account @creators in which he destroyed the most popular myths associated with the platform. We strongly recommend that you subscribe after reading the article.

We have arranged the data in a small infographic for ease of perception:

For example, you might think that Instagram releases a new version of the algorithm every week, or every month. But it's not.

Instagram algorithms are powered by machine learning, analyze huge amounts of data every day and respond to changing user behavior.

So, let's go through the points:

1. Instagram predicts how interesting it will be for each user

Instagram feed doesn't just give you random posts from the accounts you follow. She takes into account your interests.

The more the algorithm is sure that you will like the proposed post, the more likely it will show it to you.

This confidence comes from your action pattern on the platform. If you like , comment and save each post of Olga Buzova, then after a while her posts will always be the first in your feed.

Also, the platform pays special attention to the posts of those whom you tagged in your posts and stories, whose stories you watch live and whose stories you actively reply and react .

Which metrics are most important for Algorithm

We figured out what content Instagram shows. But how does it determine the order of posts in your feed?

This post is from Instagram*. According to the requirements of Roskomnadzor, we cannot show it

*Meta, which owns Instagram, is recognized as an extremist organization on the territory of the Russian Federation

As Instagram itself tells us, the order of posts in the feed is affected by Engagement metrics. The most important metrics are comments , likes , solvers and views (for videos).

2. Instagram assumes what kind of relationship you have with each of your followers

Instagram shows the posts of your family members and your friends in priority order.

For example, if you comment on a user's every post, or if a user tags you frequently in their posts, it could end up in the "Friends & Family" category.

• People you like (Including stories and live streams)

• People you chat with on DM

• People you search for often

• People you know in real life

This information makes it clear that your behavior on Instagram is the most important factor in the algorithm. For example, you've probably noticed that after you've just subscribed to a user's account, their content appears quite high in the feed. But if you are not active, you are signaling to the platform that you are no longer interested in this content.

3. Relevance as one of the content delivery factors

Nobody wants to see outdated publications. The novelty of the content and the time of its posting affect the reach.

Unfortunately, this point is shrouded in mystery and we have little data on it. We can be sure that Instagram sets a unique time bar for each user. If the account has 2,000 subscribers, the algorithm will be more strict in checking the relevance of the content.

If the user is not active on the platform and follows only 100-200 accounts, then the time frame becomes wider. In the feed, such users see posts even 3-4 days old.

4. How the frequency of opening an application affects the order of content in the feed

Have you ever wondered how often you open the Instagram app every day? Count, the number will surprise you.

42%

Instagram users open apps more than once a day

If you are a frequent visitor to the platform and open the application several times a day, your feed will look like a chronological one. Instagram will show you everything that has happened since your last visit to the platform.

If you visit Instagram once a day or less, the content will be sorted by the platform's algorithms and the chronology will not be respected.

5. How content delivery changes relative to the number of subscriptions

How many subscriptions do you have? If you follow a large number of accounts, the platform has more options for choosing content in order to show it to you. So you will not see content from each user.

I highly recommend keeping your subscription bar below 100. The fewer subscriptions you have, the less time you spend on the platform and the more time you can devote to more important things. Filter the list of your subscriptions and leave only those you care about.

Mark Martyanov, CEO Marketinc

6. Algorithms track the time you spend on the platform

Have you ever visited the Your Activities section in your Instagram settings? If not, we recommend. The numbers may surprise you.

This is what the statistics on my account look like. I try to minimize the time spent on the platform as much as possible. I advise you to think about how you can reduce this figure Mark Martyanov

This item is simple. Instagram will show you as much content per day as you can watch. The amount of content for an account with 30 minutes spent on the platform per day and for an account with 7 hours (and believe me, this is not the limit) will be different.

How algorithms work in Instagram Stories

Those stories that appear first in the feed are the stories of those accounts that Instagram considers interesting to you. Those accounts whose posts you respond to : comment, like, reshare and save.

The Stories algorithm also pays great attention to relevance, since the very essence of Stories is to show the latest news from users' lives. Therefore, some accounts that post stories can often be at the top of the feed, even if you do not often interact and react to them.

Also, the more opportunities you leave for your followers to interact with your stories, the more there will be. Logically.

Use whatever you can interact with. Polls , questions , sliders , tests , chats . This will help you reach a large audience on a daily basis.

How the Instagram algorithm works in IGTV

IGTV alive? In short, yes.

Since IGTV is a relatively new platform, there is little information on how the algorithms work , but we can assume that the criteria for issuing videos on Instagram TV and in the feed intersect.

The platform shows you videos based on your interests. You can also watch popular videos in a separate tab.

If you think IGTV is a dead tool. That, it's not. Here is one of the arguments:

This is an Instagram post*. According to the requirements of Roskomnadzor, we cannot show it

*Meta, which owns Instagram, is recognized as an extremist organization on the territory of the Russian Federation

4 times more, Carl. It is a good idea to post videos longer than a minute on IGTV and collect more viral coverage.

How the Algorithm works in the "Recommendations" or "Explore page" tab

The Recommendations tab has its own algorithm and Instagram is working hard to make this page as personalized as possible for each individual user.

The algorithms of the "Recommendations" tab and the feed are similar - they both show content that you are very likely to like based on your reactions.

The algorithm is very sensitive . You can conduct an experiment and within 3-4 hours like and comment on posts of a certain topic. As a result, you will get a feed full of posts on this topic.

Earlier this year, Instagram launched channels based on topics on the "Recommendations" page. Take note of them. Perhaps in the near future it will be possible to put tags on posts that will help the content to be indexed in these channels.

Fortunately, getting into the "Recommendations" feed is not rocket science. We have a lot of information about this and often do it for our clients.

If this article gets 50 upvotes we will release a detailed article on how to get into the "Explore page" feed

So, at the moment, this is all the information available on the Internet about Instagram algorithms. If this article was useful or interesting, save it and upvote, VC also has algorithms)

Feedback is extremely important to us, so please leave a comment. We will read and communicate with you.

We at Marketinc keep track of all new foreign vehicles and try to be the first to adapt them to the Russian market.

We are not bad, by the way. Read more information about foreign SMM techniques in our VK group. We can also talk about a joint project. Write to the PM of the group

How to get into recommendations on Instagram

Recommendations on Instagram are a great and free way to promote your account. Likes, comments, new subscribers and growth in statistics - all this can be obtained thanks to the response of users from the interesting section. How to get recommended on Instagram? We will tell you some simple tips that will help you promote your profile and achieve popularity on the social network.

How Instagram recommendations work

Instagram recommendations is a special section that helps you find new interesting profiles, beautiful photos and useful posts. It is personalized for each user: here are collected photos that they might like, similar accounts, or just potentially important publications.

The section is useful not only for ordinary users who are looking for something interesting. It also enables companies to find a new target audience, talk about their product and increase sales.

Types of recommendations

There are two types of recommendations available to users on the social network:

Figure 1. Types of recommendations on Instagram

Recommended publications on Instagram are posts, videos, videos from IGTV and a new format that is rapidly gaining popularity - Reels. To go to the section with all the materials, just click on the magnifying glass in the mobile application or on the compass icon in the desktop format.

The account promotion system works a little differently: Instagram offers to subscribe to friends, popular blogs or new users. For example, you found an interesting profile you don't know and want to look at similar accounts, so you can simply click on the arrow next to the subscribe button and a window with a list of profiles will open.

What is shown in the Interesting section

The Interesting section is generated automatically. Everything that the user might like gets here:

Figure 2. An example of generating recommendations

Now the social network is actively promoting videos, Reels and materials from IGTV, so there will be many more such posts in the feed. Posts with shopping tags spread well: posts with a shopping cart icon for easy transition to the store.

Recommended profiles are highlighted automatically: after you subscribe to private profiles. In the desktop version, this section can be found on the main page.

Recommendation categories

The social network offers several popular categories:

Categories are available only in the mobile application: they alternate, creating an interesting feed. For example, the “Shop” category allows you to make online purchases and find products directly on Instagram: just click on the item you like, and a link to the online store, price or carousel with the seller’s goods will appear on the photo.

Figure 2. Product recommendations

Initially, the feed of this category is formed according to the general principle: a variety of products are included here, but after the first click it changes based on the user's preferences.

Products from the category may also fall into other sections. For example, if earlier you were offered products from the Beauty group, now under this tag you can find cosmetics and other similar products.

What kind of posts get into "Interesting" on Instagram

Before a post gets into the "Recommended" section, a lot of complex processes take place on the network:

Analytics

The social network studies profiles and publications, how similar they are to each other, determines their topics, highlights tags, identifies similar words and elements. Particular attention is paid to texts: it is thanks to words and combinations of words, hashtags that posts are combined into groups and checked for violations.

Content search

Social network algorithms analyze your activity: likes, subscriptions, comments, saves and sharing - the history of actions helps to generate suitable recommendations. The same scheme in the selection of thematic profiles: the application will suggest similar accounts based on what you like.

Formation of the feed

When the system has analyzed preferences and selected similar content, the application starts to form a preliminary pool of 500 publications. Then 25 pieces are selected from them - these are the posts that are most likely to be liked by you. That is, the system "billions of posts - 500 pieces - 25 pieces" and helps to achieve a high response from the user.

But in order for a post to be recommended, several additional factors are taken into account:

Figure 3. An example of a positive response to post

One of the advantages of the section is that it is constantly updated. It is enough to close the application once or just swipe the page, as all the content will immediately appear.

Formation algorithms

The application developers shared: various factors influence the distribution of content in the section:

The more often you enter the application and publish posts, the higher you will appear in the feed of other users. This principle is familiar to many: more likes - more impressions. This is what allows your active subscribers to see you first among the endless traffic.

How to understand why I was offered a particular post

Under each post that came across in the “Interesting” section, the social network adds a small gray inscription:

Figure 5. An example of creating an interesting section

One of the convenient features of the "Interesting" section is the ability to scroll through an entire feed of recommended publications. Automatic selection of content helps to find even more new and users.

How to get featured on Instagram

Getting featured on a social network is pretty easy, but you need to know a few simple secrets. The key to organic growth and promotion is high-quality content, thoughtful profile PR, and the required degree of involvement in communication with subscribers and guests.

How to get recommended to a person on Instagram? This can be done in several ways.

Targeted advertising

Official methods of promotion in social networks effectively increase coverage, and therefore increase the chances of getting into the section.

Interesting content

Clear and relevant topics, originality, profile attractiveness and memorability.

Account activity

Communication with subscribers, commentators and any activity on the page is a sign for the system that you are not a bot or fake, but a live account, so Instagram tries to encourage such profiles.

Figure 6. High-quality content in the profile

Likes, subscriber activity and your reaction to the actions of other users will help you get your place in the "Recommended". In addition, Instagram pays attention to the freshness of the publication, the regularity of posting, and other parameters.

Figure 7. Subscribers' reaction to content

Quality and regular content

Instagram users love colorful and high-quality photos: diverse shots, color combinations, uniform style and nice processing. Useful texts, interactive and communication in the comments will help to supplement such posts.

Why is it important to upload photos regularly? Algorithms work in such a way that the feed is formed according to the preferences of a person, and the less often subscribers see you, the less the site offers your publications.

This principle also works in the opposite direction: spamming posts will not help in promotion, but, on the contrary, will worsen the statistics. The social network will not show all three posts published in a day, most likely it will choose one, leaving the rest without a response.

Analytics

If you feel like Instagram doesn't want to recommend your posts, take a look at your account statistics. It is enough to look at the reach, visits to the profile after the publication of a photo or video, and during a period of great and long calm. Obviously, those who post fresh posts are much more likely to get into someone's feed than those who have not posted anything for a long time.

Figure 8. Publication statistics

Profile analytics helps generate recommendations: the system studies your likes, marks, clicks, and implements targeted advertising. In a word, he does everything to make the tape meet your preferences.

If you feel like there are completely random posts in the Interesting section that you don't like, reconsider your activity. Think about what you like, what posts you send to your friends.

Different ways of promotion

Getting into recommendations is an organic and affordable way of promotion. But in some cases, other methods are also effective:

Figure 9. Ways of promotion on Instagram

You can launch ads in the feed or stories in the promotions settings. It is recommended to use already published materials or come up with a special ad for promotion. By clicking on them, you can go to your profile, website or any other resource. PR with bloggers or friends also works well. Marks on photos and mentions, reposts - all this has a good effect on statistics and brings the account to the top.

Interaction with the audience

Promotion on Instagram is always new followers, likes, comments and messages. In order to maintain activity and not spoil the statistics, it is important to respond correctly:

Seeing the response activity, users will visit the profile more often, like posts and thereby promote the account.

Geotags and hashtags

Geolocation marks and thematic hashtags are a kind of target, but without effort and spending. How to identify working hashtags? To do this, just go to the page of your favorite thematic blogger and see what combinations he uses. It is important to choose thematic or similar accounts so that the tags match the content:

You can place tags at the beginning of the post, after the text or in the first comment: this way it will not distract subscribers, but it will continue to work. When choosing marks, also do not forget that the rule “more is better” does not work here. Long canvases of bars and similar words only repel users and make navigation inconvenient.

Collaboration with brands and influencers

Advertising with big bloggers and brands is what promotes small blogs as well. Even popular companies choose those who can create an original and interesting product, who can be easily recognized and remembered.

Many stores can become more popular thanks to the shopping tag: an increase in views, activity on the page and an increase in sales. In order to become an ambassador for your favorite product, it is not enough just to want. This is not an easy job: you need to post regularly, attract the attention of users, post high-quality pictures and useful texts.

In our article, we considered the main issues: advertising on Instagram, how the section with recommendations is formed and how to get into it. The conclusion is simple: regular and high-quality content, competent promotion and social activity are the key to popularity on the network.

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