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How to add a hyperlink on instagram


5 Ways on How to Post a Link on Instagram

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:

show

  • 1. How to add a link in Instagram Bio
  • 2. How to add a link to an Instagram post
  • 3. How to add a link to an Instagram Story
  • 4. How to share a link on IGTV
  • 5. How to add a link on your Instagram profile
  • To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.  

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile. 

Here is how you can do it:

  1.  Go to your Instagram account and tap ‘Edit Profile’
  2. Paste your desired link into the empty Website field
  3. Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving. 

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. 

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page:

https://feedlink. link/

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers. 

However, it is not likely that someone will actually bother to remember your link and type it all over again. 

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

  1. Tap on your profile photo and hold to add a story
  2. Take a photo or upload it from your phone gallery
  3. Tap on the top Sticker icon
  4. In the sticker menu, browse for the Link Sticker
  5. Select it
  6. Add the link and tap ‘Done’
  7. Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.  

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description. 

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

  1. Open your Instagram Story camera
  2. Tap on the top ‘link’ icon
  3. Choose an IGTV video
  4. Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story. 

Once clicked, your video will open. 

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Create multiple links for your bios.

Easy setup · Cancel any time

Can I Add A Link In My Instagram Post?

Instagram is a social media site known for allowing its users to post pictures and Stories. But, there’s another aspect to Instagram as well.

Many users run businesses and use the social media platform for marketing. To properly market a product, users must direct others to their web pages, YouTube channels, or other sites. But, how do you add a clickable URL to an Instagram Post?

This article will teach you how to add links to your Instagram post and help with some other tips.

How to Add a Link to an Instagram Post

Posting a link to an Instagram Post isn’t as easy as one would think. Instagram limits links to protect users from spam and scams. Unfortunately, this means we’ll have to use some workarounds to our Instagram posts to get users to click links.

Add a Link to Your Bio

If you’re set on a standard Instagram post, your best bet is to add a link to your Bio. Then, let people know to visit that link in the captions of your post.

  1. You can use the hashtag, “Link in Bio,” to highlight the text making it stand out more.
  2. Then, users can tap on your profile and click on the link.

The downsides to this method are plentiful. First, the user needs to see the Link in Bio text. Next, they need to click on your profile, and then click on the link. If you have multiple links, you’ll need a Link Tree, further complicating the process.

But, there are other ways to add links to posts on Instagram.

Add a Bit.ly Link

Another option for adding a link to your Instagram post is to create a Bit.ly link and post that in the captions. There are a few drawbacks to this method, too, because your followers will need to copy and paste the link into a browser. Those casually scrolling likely won’t take the steps necessary to visit your website.

But, with a great ad campaign, this method shortens the link making it easier for your followers. Here’s what to do:

  1. Open a web browser and create an account on the Bitly website.
  2. Choose a subscription plan. If you need less than 50 links per month, the Free plan will work fine.
  3. After setting up your account click
  4. Enter your URL into the second box from the top. Then, click Create.
  5. Now, you can copy your bit. ly link into your Instagram captions.

If you have a short and simple link it’s probably best to use that instead. But, if you need to direct your followers to a longer URL, the Bitly link works better.

Create An Instagram Story

If you want the easiest solution, you’ll need to forego the Instagram Post altogether. Although a Story is only available to your viewers for 24 hours, you can add a clickable link without any workarounds. Here’s what to do:

  1. Open Instagram and tap on the Post option in the upper right corner.
  2. Tap on the Story option.
  3. Record or upload your Story. Then, tap the Sticker icon.
  4. Tap on the Link sticker.
  5. Insert your URL in the text box. Then, tap Done.
  6. Now, when you post your Story, users can tap the Sticker and go straight to your website.

If you want to keep your Story past 24 hours you can turn it into an Instagram Highlight. The Highlight will remain on your profile until you delete it.

Frequently Asked Questions

Instagram is an excellent place to market your goods and services. But, there are a lot of rules on the platform. This section will answer more of your questions about adding links to Instagram.

Why doesn’t Instagram allow clickable links?

As frustrating as it is, Instagram has a very good reason for limiting linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles. Instagram has since taken a firm stance against excessive self-promotion.

Instagram reacted to the abuse of its platform by banning clickable links altogether.

What about companies that promise workarounds?

Some companies like Linkin.bio and Link My Photos promise to get working links into posts or to fashion Instagram profile pages that can support multiple links.

However, these services cost money and are typically marketed to companies that want the capability to support regular self-promotion without always purchasing Instagram ads.

Fine, How Do I Advertise On Instagram?

If you are interested in creating a linked advertisement, go to Instagram’s advertising page. You can create Story ads, photo ads, video ads, carousel ads, or collection ads.

There are three ways you can purchase Instagram ads. You can just select the posts you want to promote and promote them. You can use the Facebook Ad manager, or you can use the Instagram Partners program to get help with your Instagram advertising.

Do you have any thoughts on posting clickable links on Instagram? If so, please leave a comment below.

How to add a link to Instagram in Stories, posts and an account header

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Instagram doesn't really want users to leave the app for external sites. Therefore, you can’t just copy and paste the active link to the site into the post. She won't work. But you can add a link to Instagram Stories, to posts via IGTV, and to the header of your account.

Update 2021. Now you can attach an active link in any account, even if you have less than 10,000 followers.

How to add a link to a website on Instagram

An active link on Instagram can be added in three ways:

  1. Link to Instagram Stories: through the “link” sticker directly to an external website by clicking (in 2021 even accounts with less than 10 000 subscribers).
  2. Attach a link to Instagram (in posts and Stories) via IGTV.
  3. Insert a link to Instagram in the header of the account.

How to add a link to Instagram Stories

Previously, you could only add an active link to Instagram Stories if you had more than 10,000 followers. Now in 2021 everyone can attach a link in Stories! It is done quickly through the "Link" sticker.

Make Instagram Stories or upload from the Gallery. Click the "Sticker" icon at the top.

Click the "Link" sticker.

Insert a link (from http/https). You can click "Preview" to make sure that the link in Instagram will work as it should. Click "Add Link" on the top right. Publish Instagram Stories with the link inserted - click "Your Story" or "Close Friends"

By swiping up, you will see how many clicks were made to the site using your active link in Stories.

How to insert a link on Instagram in a post and Stories via IGTV

In IGTV, you can upload a video if it is longer than 1 minute. In the description of this video, you can insert an active link to an external site. That is, first, the subscriber from the Story or post will go to the full IGTV video, and then in the description for it, they will click on the link that you insert.

Uploading videos longer than 60 seconds on IGTV. To do this, we start uploading the video as usual in the post, click "Next" and select "Share as - Long video".

In the Description field, you can insert an active link to the site (with http/https). Be sure to leave the "Publish Preview" slider on. So the video will get into your feed, and not just into the IGTV section.

Once uploaded, your followers will see the video post in their feed. They will need to click on “Watch IGTV Video” and from the post they will be taken to the full video. And there, by clicking on the name at the top, a description will open with an active link to an external site.

You can embed an IGTV video link in Stories, even if you have less than 10,000 subscribers. Click on the link icon at the top of Stories, select "IGTV Video" and then the desired video.

In the full video, you need to click on the title at the top and then the description will open. The link in this description will be clickable.

How to add a website link to the Instagram header

One active link can be added to the profile header of your Instagram account - both in a personal account and in a business.

In the header of your account, click "Edit Profile" or "Edit".

In the "Site" field, put the desired link (from http/https). Click "Done" at the top right.

That's it, an active link to the site has been added to your profile.

These are all ways to add a link to Instagram posts or attach it to Stories. Instagram is unlikely to make clickable links in posts without the need to dodge with IGTV, as it is simply unprofitable to take users away from the application. Therefore, swipe links in Instagram Stories are so far the only option for large accounts to redirect subscribers from their Instagram account to the site.

How to make an active link on Instagram, add it to your profile

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Today, for many, Instagram has become a convenient and simple platform for promoting goods and services, building a personal brand. High insta-popularity has a positive effect on income, as the flow of subscribers generates client traffic. Relatively recently, the option to add a hyperlink appeared in the social network, and today we will look at what it is and how to use it.

  • Why do you need a link in your profile?
  • How to insert an active link on Instagram
  • URL in Stories
    • How to put an active link on Instagram in history
  • Why is the link on Instagram not working?
  • Summing up

Why you need a link in your profile

Owners of Instagram accounts, especially those designed for business development, know how difficult it is to fill out a profile bio. The service has set a limit on the description of accounts, which is literally a few phrases. The real skill is the ability to clearly articulate your thought and fit as much information as possible into a couple of lines. Please note that the data provided should be useful, relevant and interesting for the target audience, for consumers, and not for you. Even the style of the written text can tell a lot. Therefore, the text component should be concise, informative and meaningful.

If this is a personal profile, focus on the field of activity, hobbies, profession. Future subscribers are not particularly interested in what year you graduated from high school or in what city you were born.

You can also specify an active link on Instagram here. This is the quintessence, the culmination of a profile description for an account. For example, my name is ...., I have been working as a photographer for 10 years, I like to shoot this and that, you can see my work by going to the site . .. Another example: The company "..." has been on the Russian market for 10 years , our specialization is the production of plastic containers, to get acquainted with the price list and working conditions, follow the hyperlink.

If the URL is long enough, it should be trimmed to make it easier to read. A beautiful clear link looks more attractive.

How to insert an active link on Instagram

A hyperlink can come from the Instagram social network to any third-party services and sites, including other social networks, instant messengers. In addition, linking can lead to another person's Instagram profile, for example, your secretary / PR manager of the company / sales consultant, and so on. An active link is one that automatically redirects the user to the desired Internet resource.

Wondering how to add an active link to Instagram? To do this is quite simple. Today there is only one way of accommodation. Please note that the number of links is also limited - no more than one. So, let's get down to action:

  1. We go to the desired web page and copy the URL.
  2. Open the Instagram application, log in by entering your username and password.
  3. Open the main page and select "Edit Profile".
  4. The settings menu will open in front of us. We are interested in the string "web site". Click on it and hold.
  5. After the "Paste" command appears, click on it. Instead of pasting, you can manually enter a hyperlink.
  6. Save the changes made.
  7. Now you need to check if the linking works and if the link is displayed correctly. To do this, try a couple of times to go through it.

Some users ask a question: how to make an active link in an Instagram post. Unfortunately, this option is not available, hyperlinks can only be inserted in BIO and story.

URLs in Stories

Stories are also an effective tool for increasing traffic today. Instagram recently updated the algorithms that show posts. Now, the user's feed displays publications of only those profiles that he actively likes, while the rest remain unnoticed by him. But Stories are displayed for all subscribers, regardless of the number of likes.

How to put an active link on Instagram in a story

  1. Open the Instagram profile and go to the "stories" section.
  2. We create a photo or video material or select the desired content from the gallery.
  3. Click on the chain icon located in the top line.
  4. You will see a line where you need to enter the link manually or paste it from the clipboard.
  5. We save the changes made and publish them.

Please note that only those profiles with more than 10,000 subscribers can use the function.

Why the Instagram link is not active

In some cases, social network users observe the following situation: they did everything correctly, the hyperlink is attached, but does not work, that is, it cannot get to the desired service.

Learn more