How to be a successful instagram
How to Be Successful on Instagram in 5 Steps
Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results.
Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content. It might seem overwhelming to think about ensuring a successful outcomes when you’re just starting an Instagram marketing strategy, but you’ll find that the same approach of careful planning will help you here.
That’s why we’ve put together a simple but highly effective five-step guide on how to be successful on Instagram. Follow these Instagram success tips to boost your strategy.
1. Plan Out Your Content Strategy
You probably already know it’s not enough to post a few photos or videos, and wait for the audience to come rushing in. Instead, you have to build a content strategy just like you would for any other marketing campaign.
Here are a few specific guidelines for Instagram:
- Research the bests posts in your industry and track your competitors.
Find 5-10 competitors (such as similar brands) and document their top posts within the last few months. Mark all commonalities: product-related, bright colors, photos of people and other themes, and see what works. You don’t just want to copy other accounts, but this will help you get a pulse on what’s grabbing attention in your niche.
- Start building a plethora of content around a similar theme or idea. You’ll get greater consistency in your quality and message by planning out enough posts that could provide at least a month or two of content. Adjust them to your social media calendar and ensure each post has a consistent vibe.
- Try to be as unique as possible with your content. While that’s easier said than done, a creative play on Instagram works and there are plenty of reliable ways to get inspiration for Instagram post ideas. Whether its the endless table by Reynolds Wrap or the consistent bright color theme of Bioré, themes work.
- Invest in photo editing tools for your content.
Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. Beautiful, breath-taking photography always gets your viewers’ attention.
It might seem like a lot of work at first just to build out content, but the rewards are worth it. Better content leads to more engagement. When followers genuinely enjoy and look forward to what you post, you’re increasing your chances of converting them to a lead or customer.
2. Use Branded Hashtags
As a brand on social, you need some form of marketability. It’s a thin line between being promotional and resourceful. According to our 2016 Sprout Social Q3 Index, 57% of users unfollow brands on social because they’re too promotional.
To avoid being overly promotional but still market your brand, consider branded Instagram hashtags. An important stat to know is seven out of 10 hashtags on Instagram are branded. This means your hashtag has to be unique, memorable and engaging.
For example, Thrive Market uses the hashtag #letsthrive to promote user-generated content on Instagram.
The hashtags works as a source of interaction between the brand and users. Instead of a promotion, you’re simply highlighting your users.
View this post on Instagram
A post shared by Thrive Market (@thrivemarket)
Instagram success pro tip: Remember to fully inspect your chosen hashtag as sometimes it can be associated with something else. Avoid the embarrassment and be thorough with your hashtag campaign.
Run Instagram Hashtag Analytics
It’s critical to know how your hashtags perform so you can make adjustments before it’s too late. With the help of Sprout Social’s hashtag analytics tools, you can easily gain insights into your top keywords and most engaged hashtags on Instagram.
Additionally, you can see if your keywords are sticking with your Instagram audience.
Sprout can pull hashtags commonly mentioned with your brand in its Trends Report, so you gain context into what people say about your brand. Analyze your results or compare hashtags to know what works best.
3. Have a Call to Action
Here’s a question every company should ask themselves about its Instagram strategy–what drives users to follow and engage with your brand? Like we mentioned before, having gorgeous photos certainly helps attract users. However, how will your audience know what the next step is if you don’t have an appropriate call to action?
Instagram captions are essential for a successful account. They give your audience everything from context for your products and services to essential calls to action to drive conversion forward. For example, Bucketfeet, a shoe manufacturer, uses Instagram captions to highlight collaborations and new or limited designs.
https://www.instagram.com/p/BRt0fXmg1x7/?taken-by=bucketfeet
This caption does a great job of highlighting the design’s limited edition run to nudge users to purchase now.
Captions also provide great opportunities to use your newly developed branded hashtags and spread awareness.
Don’t Forget Your Link
Instagram is unique because it allows only one link located in the user bio. It’s a common practice for your captions to lead viewers to the link in your Instagram bio. That’s why your link should be as relevant and fresh as possible.
It’s a very common best practice to link to a custom Instagram landing page, which typically features a lot of easy-to-find links to recent content, products or services mentioned in your feed. You can use an Instagram-specific page builder or create and update your own–either way, you’ll ensure users have access to a plethora of highly relevant content that lines up with what they’ve seen in your recent posts and moves them into your marketing funnel effectively.
Evernote does this to promote its latest collaborations and speaking events. In this example, the company posted a link that directed users to the SXSW speaking sessions, but also had a direct button to get Evernote as well.
By using a unique landing page, you direct users from specific Instagram content to an actionable page that’s aligned with the intent of that post.
4. Engage With Instagram Users
If you’re relatively new to building your brand on Instagram, it’s essential to take small steps toward building engagement. However, smaller brands can start following their fans or those considered “power users.”
At the same time, use your space to engage with users and follow them if they produce content relevant to your industry. Urban Outfitters regularly posts user-generated content from artists, photographers and collaborating designers.
View this post on Instagram
A post shared by Urban Outfitters (@urbanoutfitters)
Some of your biggest fans might already be producing great Instagram content.
Try to see how they can collaborate with your brand to work out for both parties.
Avoid Robotic Interactions
No one really wants to talk to an automated message, so avoid robotic replies. Even big brands like Dr. Pepper find the time to respond back to followers with quippy and fun responses. It doesn’t have to be a full on conversation, but replying can do wonders to your Instagram engagement.
According to our Sprout Social 2016 Q2 Index, one in three users will go to a competitor if they’re ignored on social. This should mean everything to your business on Instagram. Unanswered questions leave a bad taste in people’s mouths.
So make sure you’re willing to put in the effort to respond to those in need. If you want recommendations and good reviews, be ready to use Instagram as a source of information and connectivity.
5. Connect With Influencers
As we previously mentioned, many brands incorporate user-generated content to connect with users, collaborate on content and promote one another’s Instagram.
But these people don’t need one million users or have to be a celebrity to help you gain more exposure.
View this post on Instagram
A post shared by YETI (@yeti)
Instead, brands have to find their niche social media influencers that can actually increase engagement and the discussion around your company. Here are key steps for finding influencers on Instagram:
- Use BuzzSumo to find your industry leaders and follow them. This is a great way to find lesser-known influencers with a core demographic following in your specific industry.
- Engage with influencers and don’t jump straight to asking about collaborations. Comment on their content or ask a few questions that are related to your industry. Then you can ask the bigger question.
- Start small. More likely than not, top tier influencers have already been contacted or possibly have a process in place for collaborations.
Start on the smaller side and build your way up to those who have massive followings.
It’s smart to nurture and value your connections because just like your audience, influencers deal with robotic messages all the time. Try to build real relationships by meeting up at industry events or asking to host joint webinars.
There’s a lot of ways to connect, but if you do it right, your successful Instagram account will be a source of entertainment and information for your audience.
Update: Instagram made changes to their Graph API in 2018, which may affect functionality mentioned above. Read here for more information
Instagram Success Tips: Generate 700-1000 Followers Every Week
So, you want to know how to be successful on Instagram? While there are over 800 million monthly active accounts, being an Instagram success story is still possible.
You will be required to put in a lot of work and effort, but the outcome is worth it.
Doing so will help your account stand out and gain a targeted following. For the last few weeks, I’ve been gaining over 700 new followers every few days.
This is down to several strategies which I’ll be explaining in this article, including how I use Sked (formerly Schedugram) to plan, create, and automatically publish content. The best thing of all, these can be applied to both personal and business accounts.
Are you ready to be an Instagram success?
- Create the perfect bio
- Produce interesting content
- Post regularly
- Identify top hashtags
- Utilise Instagram Stories
- Take advantage of Instagram Highlights
- Cross promote friends and influencers
- Go Live on Instagram
- Engage with your followers and targeted audience
1. Create the Perfect Bio
Before anything, you first need to make sure your Instagram bio is attractive. It needs to be able to tell your audience who you are, what you do and includes a clear call-to-action.
This is mandatory to becoming an Instagram success. Your targeted audience won’t follow you if they aren’t interested in what you have to offer and being able to tell them that within a few words is important.
Check out the below examples to get inspiration for your Instagram bio to help achieve Instagram success.
MyProtein’s Instagram Bio
As you can see from the above screenshot, MyProtein explain who they are, how you can get involved and lastly giving them some sort of value by entering their competition to win their products for free. Clear, attractive and informative.
Creation Agency Instagram Bio
Creation Agency’s Instagram bio consists of what the agency does, who they are, what they have to offer on the platform by following and also a few links for extra information. The last link takes you directly to the latest blog post.
My Instagram profile bio consists of who I am, what I do, where I’m going next and a clear call-to-action to follow on Facebook.
Straight away you will be able to identify what type of content I would likely post. This is exactly what you need to do so your targeted audience have an actual reason to follow you.
You also get one clickable link that you can add to your profile, so it’s worth putting some thought into how best you can use it. Many brands use it to link to their websites but that may not be the most beneficial way to use it.
One way you can get more mileage out of your profile link is to use a redirect URL. It’ll allow you to send traffic to any web page you want, every time you post. It’s a great way to promote different offers to your followers and the good news is, you get three branded redirect URLs for free with every Sked account as a part of the app’s link-in-bio feature.
For more detailed tips on how to set up a redirect URL and create the perfect Instagram bio, check out this article.
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2. Produce Interesting Content
Now you have got a quality Instagram bio sorted for your account, it’s time to think about your content plan.
If you create low-quality boring content that just really sucks and isn’t attractive, too many words and not interesting to your audience, don’t expect to be an Instagram success.
Throwback to an early morning Christmas day walk to Loch Tummel. Where did you spend Christmas?
A post shared by Gareth O’Sullivan – Travel ✈🌎 (@garethgoesplaces) on
This platform is all about content, and not just any content. It’s about sharing high-quality interesting content.
In order to succeed, you need to plan out your content strategy and create eye-catching media – whether that’s images or videos. It’s not that hard to create super engaging content on Instagram…
On the go with #GoProFamily member @theblondeabroad.
🇿🇦 Update your #GoProApp today for the ability to connect, control, + share #GoProFusion content from both Android + IOS devices. 📱 • • • #GoPro #GoProTravel #Paragliding #SouthAfrica #GoProGirl #TravelPhotography
A post shared by GoPro (@gopro) on
There are lots of tools available on the web and app stores that will help you create striking content. When I’m not using Photoshop, I’ll tend to use tools like Canva, Adobe Spark Post, Typorama or other tools on the web.
In fact, if you haven’t tried it yet, Sked’s Canva integration is a great way to add graphic design elements to your images and give them an extra ‘wow’ factor before scheduling them to post automatically.
To get started, log into your account, click on the ‘Upload posts’ option, then ‘Create banner with Canva’. This will open the Canva integration, as in the image below.
Next, upload an image (see green arrow above) and let your creativity take over using Canva’s wide range of drag-and-drop tools.
You can add text, borders, frames, backgrounds, shapes, and more … the options really are limitless.
Once you’re happy with your design, click on publish, fill out your caption and first comment, then add it to your queue or schedule it to post on a specific time/date.
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3. Post regularly
Posting regularly is one of the ingredients on how to be an Instagram success. This requires you to be very active. Ideally, you should be posting a least once a day.
If you can post more than that, 2-3 times a day will get you the most reach and engagement, especially to grow your account.
While it can be a pain to post several times a day, Sked comes in handy for this and automates your posting.
Just set-up your content queue and add the Instagram content. To do this, open your account and click on the ‘Setup queue’ option on the homepage.
Next, select your account, enable your queue (see green arrow below), and choose your timezone (red arrow).
Then, click the ‘Add’ button for the days you want to post and set the time (blue arrow).
Now, when you add a post to your queue, Sked will automatically post it for you when your preferred time comes around.
I would also recommend identifying the best time to post on Instagram.
This also applies to Instagram Stories. You should be utilising that feature mostly every-day or when you have the chance to show off interesting content.
You could also make use of Instagram stories by promoting your latest content, telling your audience you have uploaded a new post (and in case you didn’t know, you can schedule images and videos to post automatically to Instagram Stories using Sked, too).
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4. Identify Top Hashtags
Throughout my time managing various Instagram accounts I’ve come across a lot of businesses making silly little mistakes on Instagram that really affects their chance of growth and being an Instagram success.
These little mistakes can be anything from using no hashtags to a bunch of random non-related hashtags to even no caption!
When sharing content on Instagram, it’s vital you utilise Instagram hashtags.
The reason being you will maximise your chances of reach, engagement and potential growth.
For all content I share on the platform, I make sure to use up all 30 hashtags – this gives me maximum exposure.
I also make sure to do regular in-depth keyword research to find the best hashtags that will give me the chance of being featured in the top nine posts.
Instagram hashtag keyword research is very important. If you get it right and manage to rack up a lot of engagement within a short period of posting, you may even hit the explore page.
If I were you, I would start doing Instagram hashtag research and then use Sked’s hashtag manager to keep them organised. You can use it to store all your hashtags separately or in groups, which is really handy if have more than one account to manage.
It’s much easier than storing them in Evernote and having to copy-paste them all the time. If you haven’t tried hashtag manager yet, take it for a test drive and see what you think.
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5. Utilise Instagram Stories
Instagram Stories can be used in various ways. It’s a brilliant feature that should be utilised regularly. Especially when your account surpasses 10,000 followers which enables you to start adding hyperlinks within your stories.
This is a fantastic way to drive more traffic and generate more business from Instagram.
You should also create polls on Instagram stories to find out specific information about your followers, for example, what type of content they prefer.
Using this feature to announce a new post is also a great strategy, as a result, you will see an increase in engagement much faster.
And you can use Sked to schedule image and videos posts to publish automatically to Instagram Stories, as well as to add clickable links. To find out how to enable story posting for your account, check out this article.
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6. Take Advantage of Instagram Highlights
Taking advantage of Instagram’s recent update which includes the ability to display story highlights on your profile, is the perfect strategy for increasing website traffic.
You might consider creating a few highlights to promote and encourage your audience to follow you on other social networks.
You may decide to create a few product highlights including a hyperlink to directly buy the product or service. Use your creative mind to find interesting unique ways to increase traffic, engagement and follower growth – all of which will help you become an Instagram success.
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Cross promoting contribute to Instagram success if done right. Make use of your other social accounts to help grow your Instagram.
Share your Instagram updates on your Facebook or Twitter, consider even showcasing your Instagram uploads on your website – ASOS do a great job of this to promote their clothing. You can also automate your Instagram uploads directly to your Twitter by using tools like IFTTT.
Depending on how big your account is, you should consider connecting with large accounts and Instagram influencers, ask them if they would be willing to collaborate.
However, if your account is nowhere near the same size nor the engagement ratio, then you should really consider providing value before you drop that ask.
I’ve done this plenty of times and it has really helped with follower growth and engagement. This strategy can also be done via Instagram Stories and is quite effective.
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8. Go Live on Instagram
Instagram Live can bring in a lot of engagement and new followers, especially if you provide value and share it across your social channels.
If you promote it before-hand using hashtags in your story and posts you’ll most likely gather a few new interested followers wanting to see what you have to offer.
Instagram Livestreams are great for driving traffic too if your Instagram Live has racked up a lot of viewers, considering dropping in a few call-to-actions such as telling them to click the link in your bio for exclusive content.
Your Instagram Live should be interesting to your audience and that can be achieved by sharing what happens behind-the-scenes.
You could also do weekly or monthly question and answer streams, these are great for your audience to get to know you more and for you to find out what your audience likes to know about you, giving you more ideas for content.
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9. Engage with Your Followers and Targeted Audience
Ultimately, being an Instagram success on Instagram also comes down to how you engage with your followers.
If you show that you are an actual human behind that profile picture and actively reply to your audience’s comments and direct messages regularly they will be more likely to engage with your content and recommend you to their friends, family and followers.
This also applies to engaging with your followers content.
Leaving a few likes, comments and following back your audience will help build positive healthy relationships encouraging engagement and trust. This can be very effective when engaging with targeted audiences. I’ve found this one of the best ways to grow my accounts.
When I’ve identified targeted accounts or competitors that have a large following, I’ll visit their followers and engage with their content providing it’s suitable.
This is very effective as they will receive a notification each time I engage with their account. For the best results, I would highly recommend spacing out your interactions.
For example, I tend to like a few of their pictures, then 10 minutes later I’ll leave a comment, 20 minutes after that I’ll possibly follow them.
This will give them three notifications all at different times, of which they would probably want to find out who I am. You will have a better chance of them checking out your profile.
If they do and they like what they see, they may engage with the content on my account and potentially drop a follow. That’s how great relationships with a targeted audience are then built.
However, I wouldn’t just stop there.
You should continually engage with them whenever you see their posts in your feed.
This will keep them engaging back with your content unless they already do. The more “human-like” your account is, the more engagement and interaction you may receive.
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Over to you
So now you know how to be Instagram success story, you just need to action the above tips and try out different types of content and hashtags. Never be afraid to experiment with your marketing.
Recap: How to be an Instagram success
- Create the perfect bio.
- Produce interesting content.
- Post regularly.
- Identify top hashtags and use them effectively.
- Utilise Instagram Stories as much as possible.
- Take advantage of Instagram Highlights.
- Cross promote friends and influencers, the bigger the account, the return is usually much better.
- Go Live on Instagram with interesting topics/stories and include call-to-actions.
- Engage with your followers and targeted audience on a regular basis to build a healthy relationship.
If you’re looking to carve out hours in your social media workflow, sign up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.
11 Tips on How to Become an Instagram Blogger and Start Making Money
Pick a Niche You Like
First, you need to define an area of interest that suits you. It should be something that you love very much and understand. Don't just follow successful people - find what interests you.
For example, you found a fitness blog with a huge following. Should you also write about a healthy lifestyle if you are indifferent to it and you know nothing about it? Of course no. Remember: it is useless to pretend on social networks.
Photo: Instagram
Think about what you like.
Maybe you love needlework? Or do you like food and are interested in different types of cuisine? Or are you into fashion and constantly follow the trends? Your Instagram posts should show what you're really interested in, not just some random stuff. You can write about different things at once: for example, about food, travel and lifestyle, like this blogger. As you can see, she publishes on these topics equally.
Enter interesting information about yourself
After you have decided on the area of interest, put your account in order. First of all, you need to provide information about yourself that will instantly attract the attention of the audience. Tell about yourself in a way that others would be interested.
Remember that your CV is the first thing brands or potential subscribers will see. So if you want to become a successful Instagram blogger, be sure to design it responsibly.
Photo: Instagram
Take a look at the profile of travel blogger Helene Sula.
The line with the name is "travel blogger", so her account will be issued for such a search query. The biography tells a brief story about how she went to Germany to explore Europe. At the same time, the girl left everything she had, except for the dogs and her husband. Draws attention, doesn't it?
Tell stories
Posting photos is not enough to become a successful Instagram blogger. Photo captions are just as important as the pictures themselves. Tell stories to create an emotional connection with your followers. Give them a reason to trust you, follow your account, and engage with you.
Do not forget to be sincere - subscribers will notice your falseness. The personal stories you share with your audience need to be not only interesting, but also true.
Photo: Instagram
Take a look at this inspiring blogger story in which a young woman talks about how she continues to travel despite her illness.
The publication caused a heated discussion among subscribers, which means that the audience appreciated it. And when brands want to partner with a blogger, they look more at audience engagement than the number of followers.
Your feed should look attractive
This is one of the main rules of a successful Instagram blogger. Your photos should not only be beautiful, but also adhere to a single theme. And this means that all profile photos should look good next to each other.
Many bloggers choose a particular style of photo manipulation, such as a consistent color scheme or composition. Use Instagram's built-in filters or third-party photo editors like VSCO or Lightroom. Take high-quality pictures with good light so that they look really good.
Check out this Instagram account for inspiration. His publications are perfectly sustained in a single style.
Photo: Instagram
Constantly publish content
Another main rule of a successful blogger.
Most Instagram stars post every day, but someone prefers to post photos several times a day, and someone a couple of times a week.
Research has shown that increasing the frequency of posts can increase audience engagement. But choose your posting schedule wisely and be sure to stick to it. Do not build too unrealistic plans.
To work on a schedule, you will need tools that allow you to make scheduled publications, such as Buffer, Planoly, Preview or Ripl. You can upload your content to these platforms in advance and set the desired date and time of publication. You no longer have to manually publish posts - they will appear automatically.
Preview is free, and Planoly allows you to post up to 30 pending photos for free per Instagram account. Buffer allows you to schedule up to 10 posts for three accounts for free. Ripl works on a subscription basis ($9.99 per month).
Use the right hashtags
Hashtags help other Instagram users find your account.
There is a limitation on the platform - no more than 30 hashtags can be left in one publication. It is better to use them all, but which ones should you choose?
Remember that popular hashtags are not always effective. Since they are popular, then you will have more competitors, and the chances of being found are lower.
Photo: Instagram
It's better to use hashtags that generate from 10,000 to a million posts. But definitely not the ones that show more than a million results. For example, this blogger's post uses the #adventurecouple hashtag. More than 46 thousand posts are issued on it.
Get a business account
If you're serious about becoming an Instagram blogger, get a business account that offers a number of benefits.
The main advantage is access to statistics. You will be able to find out not only the actions of your audience, but also which posts cause the most engagement and at what time it occurs most often.
Your follower activity data will come in handy when you are discussing potential brand collaborations. Numbers will tell them about you better than your photos.
Photo: Instagram
Another advantage of a business account is the ability to advertise it. You can set up a promotion for one of your posts to generate additional engagement.
Use Instagram Stories
The Stories feature is perhaps the most popular feature on Instagram right now. More than 200 million people use it every day. This is an ideal tool for increasing subscribers and promotion.
Even non-followers can see your stories if you add your location and hashtags to them. If you have more than 10 thousand subscribers, then you can insert the function of following the built-in link into the story using a swipe up.
Photo: Instagram
You can also tag other people in your stories, so you can not only make connections, but also increase your audience.
Interact with your audience the right way
Social media is all about people and how you interact with them. Engagement is one of the most important factors that will help you become a successful Instagram blogger. When someone comments on your photos, reply, leave mutual likes and comments on their profile.
Here's how to increase subscriber engagement:
- Leave a call to action in the photo description.
- Post at the time when engagement is at its peak (to find out, use the statistics that are available for business accounts).
- Run contests and giveaways.
- Take polls in Stories.
- Subscribe to accounts with topics close to you and interact with their content (you will find them using the "Interesting" tab).
You can also follow certain hashtags so that all relevant content appears in your feed.
Tag and connect with brands
Becoming an Instagram person happens in two stages. First, you need to grow followers organically and get good engagement. Then comes the most important stage - you start making money.
Once you have more than a thousand followers and good engagement rates, start looking for the right brands. Tag them in relevant photos and try to get noticed. Sometimes brands can even showcase your post and get you some extra attention.
You can write to companies that work in your area of interest. It is especially worth paying attention to those who have already collaborated with bloggers. Prepare a pitch in which you explain why you applied and what you can offer. It won't be easy, but some of the answers may surprise you.
You can use Grin, SocialPeeks, InsightPool, HYPR, InfluencerBay, TRIBE or TapInfluence to search for brands. Some have restrictions on the minimum number of subscribers required to participate in advertising campaigns.
Don't buy followers
Many Instagram bloggers make this mistake. If you want to become a media personality and make money, your best bet is to grow your audience organically. Yes, it's not easy and it takes time.
But bought subscribers are not useful because they do not interact with your content and do not increase engagement. And the less engagement, the lower the chances that brands will want to cooperate with you.
Source.
Related materials:
10 indispensable tools for working with Instagram
12 life hacks for using Instagram Stories
VDudya integration is better than any advertising: how influence marketing works now
5 tips for those who wants to become a blogger desire to earn income from their activities.
And understandably, many people make $100 to $1000 a month by managing their account. Previously, it was enough to take high-quality pictures against a beautiful background and upload them as often as possible.
In 2021, such advice no longer works. You can solve the whole issue in one fell swoop and collect subscribers for yourself using the likesid.com/kupit-podpischikov-instagram service, but if the budget does not allow, then you will have to act on your own. Below we will tell you how to become popular on Instagram in a short time.
How the social network Instagram works
Instagram's unprecedented interest in entertainment content attracts billions of users. If you believe the rating of the most innovative companies in the world, then this network took the first place in its time. It is difficult to become popular on Instagram over time, as competition is high, advertisers now carefully select promoted pages for cooperation, and users demand more unique content.
To make Instagram popular, you can use our recommendations that will allow you to attract more followers. Understand that working with social media is strongly associated with PR and marketing, so it is important to know how this kitchen works.
Start with the basics, find out what a development strategy is, positioning, how to calculate the effectiveness of advertising, what benefits targeting brings. An influencer knows how to make his Instagram popular, he understands that for this you need to become a real marketer.
Tips on how to become popular on Instagram
Below are working tips, life hacks and just recommendations from the experience of working with social networks, tips from successful bloggers that will allow you to repeat their path. Just follow the instructions, then you will become popular on Instagram.
1. Change your profile photo to a personal one
A profile photo is the first thing your subscribers see, and only then they scroll through publications, look at history. Faceless accounts do not generate income, as real live photos are valued. Remember that people follow a person as a brand, and finally becoming a brand, you can make good money on the Internet.
2. Monitor your content
Before you monetize your page, think about what makes you different from others. Your videos and photos should be unique, useful and interesting, then people will be happy to visit your page, leave comments, likes, subscribe. Don't get hung up on common, unpopular topics like travel, food blogging, beauty and sports, Mom.
It's better to write about what your soul lies in, then you can quickly make your Instagram page popular. Then you will not need to read something new every day, as the content will come from the heart. And most importantly, you will soon begin to receive a good income on Instagram.
Remember that the optimal message size is up to 2000 characters, try to remove negative notes in the text, make more lively appeals to readers. Be sure to joke, as humor brings subscribers and the author together. In the near future, it will be possible to run group chats in Facebook Messenger between applications with further integration with Instagram, which will make it easier to communicate with followers.
3. Find out who your subscribers are
When you choose a topic for your blog, you can study your subscribers. To become popular on Instagram in 1 day, do not be too lazy to look through the profiles of your like-minded people, find out their point of view, what they live and are fond of. This will allow you to choose the direction of work, create a plan with different topics of posts that will surely interest people. The main thing is not to be scattered on a wide mass of people, take possession of the souls of a devoted and small audience, and the rest must catch up.
4. Fill out your profile
The information in your profile header will help your page visitors to understand whether you need to follow you or it's time to leave your account. In fact, this is your business card, another, but the most important selling post that will allow you to become a popular blogger on Instagram. Use the keys, break the hat into semantic blocks, add casual emoticons.
Be sure to post a working link to your website or other social network account there.
5. Plan your content
Planning is the best way to effectively manage your social networks. This will help the content plan that popular pages on Instagram develop a month in advance. Follow the work of other bloggers, catch the latest trends, as any information pipeline can be easily adapted to the idea of your account. Just prepare stories and posts in advance so that you always have something interesting at hand.
6. Actively promote page
You can make your Instagram account popular faster when you connect a target. There are main promotion options - this is Ads Manager, which provides for linking accounts in FB and Insta. You don’t have to invest a lot for this, you can separately pay for advertising space with popular bloggers and influencers. This all sounds good, but it will be impossible to calculate the profit from this advertising campaign.
You can also work with other users - like them, write messages, comments, mark their accounts in personal posts, expecting that they will also follow your example. Do not forget about mass following, giveaways, activity chats, contests.
7. Switch the page to a business account
Switching to a business account will let everyone know that your profile has a specific purpose. For such accounts, it will be easier to collect statistics, analyze data, and understand what followers need. The transition to a new status will help you quickly become famous on Instagram, make connections with brands and other bloggers. You can switch to business mode if you have a FB page.
8. Share personal
Storytelling is considered a good opportunity to tell subscribers about yourself, your life, to explain that the author is the same person as they are. These can be ordinary stories about how you spent the summer, a working day, a day off, stupid stories that you won’t tell your children about, etc.
The purpose of such stories is to resonate with readers, give them more information about you, encourage them to leave a comment with a like and ideally subscribe to your updates.
9. Decorate your ribbon
Like an apartment, your ribbon should be attractive. This is the main rule of a successful Instagram profile. Photos should be beautiful, of high quality, sustained in one topic. And this means that the pictures should look good with each other. Some bloggers choose a highlight for their feed - a certain color for publication, composition, tools for decorating pictures. If you hit a dead end, then install photo editors or use the built-in filters from Instagram.
10. Post regularly
This is another rule for successful blogging. Your videos, photos and texts should appear every day, otherwise people will get bored and go looking for a more prolific author. Studies have shown that an increase in publications increases the involvement of the target audience, so go for it.
