Home » Misc » How much should i pay instagram influencers

How much should i pay instagram influencers


How Much Should You Pay (2023)

Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Consumers trust influencers’ recommendations (61%) compared to a brand’s social media account’s recommendations (38%). 

Even if you’re familiar with influencer marketing and branded content, when it comes to influencer pricing, everyone seems to have an opinion. There isn’t a standard way to measure performance in influencer marketing, so determining the right influencer for your brand, what platforms you want them to broadcast on, and how much you should pay them can be complicated.

Factors to consider before partnering with influencers

Before reaching out to influencers, consider your strategy and goals.

What are your goals?

To gauge the success of your partnership, write out your goals and specify key performance indicators (KPI) in a spreadsheet or planning document. The following KPIs are a good starting point: 

  • Increase brand awareness
  • Increase sales (you can also track affiliate sales in as a KPI in Shopify Collabs)
  • Increase followers

Affiliate marketing

Affiliate marketing is a sales model where a brand pays a third-party to recommend products or services to their audience. In return the third-party receives a referral commission. Most brands have an affiliate program because it’s low-risk and a commission is only paid after products are purchased.

When you set up an affiliate marketing program make sure you  set it up and track it properly. The Shopify Collabs app is built to help merchants create, manage, and track affiliate sales.

Production arrangements

While production arrangements are likely something you won’t need to worry about, it’s still a good idea to be well versed on what that means. Depending on your business and partnership you may need to consider:

  • If your influencers are expected to travel and what arrangements may need to be made?
  • Do they need to rent a studio?
  • What kind of equipment do they need for content creation?

Timeline for content production

Factor in how long it will take for the influencer to produce the content you need. Asking for multiple posts in a short time frame might make your offer hard to accept, especially with in-demand influencers who have other contracts to fulfill. To take that into account, bank in a few extra weeks for negotiations and final arrangements.

Instagram influencer pricing

The 2021 average cost for an Instagram post was $1170 and $906 for an Instagram story. While these estimates are averages influencers, it’s helpful to predict your budget.

Influencer rates should be based on follower count and engagement rate. However, there are other factors that can impact a rate, such as talent and access to a niche audience.

Typically influencers have rate sheets they have for the content they are willing to produce. Use those rates as defaults when modeling and predicting outcomes. Since the influencers understand their audience and reach, a partnership might not even require negotiation. According to InfluencerMarketingHub, the standard Instagram influencer rate sheet based on reach is as follows:

  • Nano influencers (1000 - 10,000 followers): $10 - $100 per post
  • Micro influencers (10,000 - 50,000 followers): $100 - $500 per post
  • Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post
  • Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post
  • Mega influencers (1,000,000+ followers): $10,000+ per post

​​As a baseline, the industry standard is $100 per 10,000 followers. You can use the following formulas as generic guides:

$100 per 10,000 followers + number of posts + additional factors (i.e. expenses for shoot, usage, exclusivity) = total rate. 

Alternatively, estimate an influencer’s base rate by calculating 4% of their following and adding the number of posts + additional factors to get your final rate.

TikTok influencer pricing

The average cost for a sponsored TikTok is $3,514. That’s the second highest after YouTube which averages $4,491 per video. While the cost for a TikTok is three times that of an Instagram post, producing video content is more time consuming than creating a photo.

If you want to speak to a younger audience and have a budget, using a TikTok influencer is your best bet. TikTok is forecasted to reach 41.4 million Gen Z users this year, surpassing Instagram’s 37.3 million. Plus, TikTok’s algorithm allows for a superior level of engagement, making your chances of going viral much higher than on other platforms.

Since TikTok is a much newer app than Instagram the rates are even more varied. According to IZEA, the average cost per TikTok based on influencer tier is as follows: 

  • Nano influencers (1000 - 10,000 followers): $800 per post
  • Micro influencers (10,000 - 50,000 followers): $1,500 per post
  • Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post
  • Macro influencers (500,000 - 1,000,000 followers): $5,000 per post
  • Mega influencers (1,000,000+ followers): $7,000+ per post

David Gaylord, whose company Bushbalm sells products to razor burn, dark spots, and other commonly ignored skin irritations the natural way, uses this formula to assess influencer value:

Cost per thousand (CPM) of an influencer = Average # of views, likes, and comments, from their last 5 pieces of content/cost of content.

Factors that affect influencer pricing

There are several factors that affect influencer pricing beyond audience size and engagement rate.

Usage rights

If you want to have the rights to the content your influencer produces for advertisements or to later repurpose, chances are this will affect the influencer’s rate.

Exclusivity

An exclusivity-clause, preventing your influencer from working with your competitors, will likely cost you. Since this might block them from accepting lucrative deals, factor this in when you negotiate and budget.

Agency Fees

Many influencers are represented by agencies or managers, who typically charge additional fees.

Campaign length

Campaign length will directly affect influencer pricing. A one time activation such as running a contest or promotion will cost less than a long-term endorsement contract. Building a risk-model, specifically for long-term partnerships, that outlines the best-case scenario can be helpful when determining your budget. 

Post combos

If you’re interested in using more than one platform, you can ask your influencer to create content for two or more channels. The post combo will cost extra but maximizes the reach of the campaign by engaging multiple audiences.

Rush fee

It’s not uncommon for influencers to have existing contracts in place. Depending on how much time is given to an influencer for their deliverable, a rush fee may be applied. 

Link in bio

Since you can’t put a link in a TikTok or Instagram caption, adding a link in bio is a good idea if your goal is to drive traffic. This addition will likely cost extra. 

Key metrics when pricing influencers

We’ve discussed what to consider before partnering with influencers and factors that affect influencer pricing. However, it’s also important to consider these metrics when determining financial outcomes. Here is a list of key metrics to include in your financial model:

Sponsored post %

It’s not unusual for sponsored posts to receive lower engagement, especially if influencers are posting a lot of them. Since this could drastically affect your projections, be sure to do your research when projecting impact.  

Demographics

Demographics can also play a role in establishing your campaign metrics. For example: If your influencer has 30 thousand followers, a 5% engagement rate, and 50% of their audience is based in the US (and your store is only shipping to the US) your effective model could project approximately eight qualified buyers assuming a 1% purchase rate on engagement.

Follower Growth %

If your influencer's reach is growing rapidly, you could get a lot more views for your advertisement. Oftentimes, influencers don’t know how fast their audience is growing compared to others and it’s a helpful resource when planning.

Bots

Always check fake engagement and followers when planning to work with a perspective influencer. Look out for these three telltale signs of bot traffic: 

  • Sporadic follower growth
  • Inconsistent engagement rates
  • Low quality engagement (such as repetitive and vague comments) 

Influencer marketing ROI

Measuring your influencer marketing return on investment (ROI) is one of the best ways to determine if you’re paying the right amount for an influencer. To calculate ROI use the following formula: 

(Total gain on investment - cost of investment) ÷ cost of investment

For example, if you invest $2,000 in your influencer marketing campaign and get back $9,000, your ROI is 350%. 

Influencer rate sheets and results

While being able to calculate your ROI is a good indicator of whether an influencer partnership is worth continuing, you’ll need to hire an influencer before you know what your ROI will be. 

Ask your prospective influencer for their rate sheet. This will have their rate information and likely include performance results as well. 

Types of influencer partnerships

Typically, influencers will have a press kit that includes rates and types of partnerships available. Read on to learn about different types of influencer partnerships and how to choose the best fit for what you’re looking to achieve.

Affiliate marketing

As mentioned earlier, affiliate marketing is a sales model where a brand pays an influencer to promote their products or services in exchange for a commission based on sales resulting from their referral. Affiliate marketing is popular with brands because there are no upfront costs. Depending on the influencer, commission rates can be anywhere from 5% to 50%.

Brand ambassador

A brand ambassador is an influencer who will consistently share content about your brand and products. This is a long-term partnership and because your brand ambassador will be closely associated with your brand, it’s important you choose them wisely.  

Sponsored content

A standard sponsored post will include either a photo or video and a caption. Typically, the influencer will create the content and in some cases the product or service is featured in it as well. 

Gifting

Some brands will send products to influencers in hopes of a positive feature on their platform. While you might be able to arrange gifting in exchange for a shoutout with nano and micro influencers, this tactic is less effective with larger creators.

Giveaways

Giveaways and contests are a great way to grow followers and brand awareness. These short-term partnerships can involve multiple influencers. 

Your giveaway budget should outline the associated costs, the prize costs, and the predicted return. Giveaways generally produce a positive ROI, so you should aim to run a profit on your campaign. If you’re selling a product, that means your influencer budget and prize costs should be less than your expected sales return. If you’re running an awareness campaign your prize and influencer budgets should be less than the returned media value.

One way to predict media value is to determine how many impressions, followers, engagements, or other factors you are measuring and find an industry comparable to benchmark against. 

Caption mention

A caption mention is similar to a sponsored post but usually without a visual. They can be used for any call to action and are a cheaper option because they require the least production costs and time. 

Platform takeover

A platform takeover is when an influencer creates content for a brand’s account for a specific duration of time. Takeovers are most popular on Instagram, TikTok, and Snapchat. It’s best for increasing followers and expanding your brand’s reach. As a result, you might want to use a formula adding up different types of posts involved in the takeover, the influencer’s hourly rate for planning, and the potential number of new followers from the partnership.

Create long-lasting partnerships with brand-aligned influencers who fit within your budget. Nothing is more effective than social proof and word-of-mouth recommendations which is what makes influencer marketing so powerful. Not sure how to connect with influencers? Shopify Collabs allows merchants to send influencers gifts and affiliate links to promote their products to the creator’s audience.

Influencer pricing FAQ

What do you need before you contact a prospective influencer?

Understand your business model and what success looks like before discussing a project and price with a prospective influencer.

How should you treat the influencer partnership process?

Treat the partnership process like a sales opportunity.

How do you determine your influencer campaign budget?

Determine if you are comfortable paying on an affiliate basis, fixed payment, gifting, hourly rate, licensing deal, or a combination of the above.

How do you know what type of influencer you should approach for your business?

Look for an influencer with experience in that type of campaign and ask to see their rate sheet.

What additional benefits will you net with a successful influencer partnership?

You’ll build strong relationships with the creators you partner with. Building trust will lead to more organic relationships and trust among friends in the influencer community. Keep your relationships top-of-mind and your influencers will sing your praises to other creators.

How do you plan for and measure for a successful influencer campaign?

Associate all of your planning with a quantitative model. Even if you are making assumptions, it’s better to have something to benchmark against.

How Much do Influencers Really Cost in 2023?

Influencer marketing is one of the most effective ways to reach your target audience—especially on social media platforms. But influencer costs can vary widely based on your business goals, industry, platforms you’re targeting, posting frequency, and more. How can you find the right influencer for your brand without breaking the bank?

In this article, we’re going to share 8 factors that impact influencer rates, average influencer rates for the most popular social media platforms, the types of influencer partnerships you can get, and how to find an influencer that will work with you to take your brand to the next level.

Influencer Rates: How Much do Influencers Really Cost in 2023?:
  • 8 Factors That Impact Influencer Rates
  • How Much do Influencers Earn Per Post?
  • Types of Influencer Partnerships
  • How to Find an Influencer You Can Afford
  • What to Look for When Pricing an Influencer
  • Frequently Asked Questions

8 Factors That Impact Influencer Rates

There are a number of factors that can impact how much an influencer charges for their services and it’s rare to find an influencer who charges a flat rate. Influencer marketing is a legitimate business and influencers set their rates based on what brands will pay. While our list doesn’t cover everything that goes into determining how much an influencer might charge, these are the things you can count on to have an impact:

  • The influencers reach and engagement
  • The channel they use
  • How many posts you want and if they include things like images, videos, and audio
  • How much effort it will require from the influencer
  • Where the ad will be promoted/cross-posted
  • Agency fees (if the influencer is with an influencer marketing agency)

Let’s take a closer look at these parameters and more so you can get a better idea of what it is you’re paying for.

1. Social Media Platform

Some influencers might charge the same rate for the same type of posts no matter the channel it will be used on, but it’s much more likely that the rates will vary. After all, each social media platform has a different audience type and creator resources vary, too, from platform to platform.

2. Influencer Reach

Reach is how many people the influencer has access to from their platform. This is largely based on how many followers or subscribers the influencer has and how many they have the potential to reach. More often than not, the more followers an influencer has, the higher their rates are going to be.

Influencers fall into certain categories based on their reach:

  • Nano-influencers: 1,000–10,000 followers
  • Micro-influencers: 10,000–50,000 followers
  • Mid-tier influencers: 50,000–500,000 followers
  • Macro-influencers: 500,000–1,000,000 followers
  • Mega-influencers: 1,000,000+ followers

You might see variations of this breakdown (some marketers consider a micro-influencer to start at 1,000 and don’t label nano-influencers in this way).

3. Follower Engagement

You’ll find that influencer rates fluctuate based on how much engagement an influencer generates on their organic vs. sponsored content. You may think that influencers with more followers are going to get better engagement rates, but that’s not usually the case.

Look closely at how much an influencer’s audience really engages and interacts with their content. The more engaged their followers are, the better for your message.

4. Industry or Specialization

Obviously, you’ll want to find an influencer who specializes in the industry you’re in. Would you trust a fitness influencer who suddenly started talking about financial services, especially if they’ve never so much as hinted that finance was an interest of theirs before? Popular niches (beauty and fitness, for example) are going to have more influencers available and the pricing will likely be lower than niches with fewer available influencers.

You can also take a look at the industries favored by an influencer’s audience to make sure that it makes sense to hire them for your brand.

5. Type of Content

The type of content you’re asking an influencer to create will also have an impact on the pricing. This is because influencers will need to spend time, energy, and resources to create the content and different types of content require different things. This includes considerations like how much content the influencer will need to create and whether they or you will be providing the necessary resources. The more effort it takes to create the content you’re asking for, the more you can expect it to cost.

6. Influencer Demand

If you’re asking for a seasonal social media campaign, you can expect that it will come with a premium price tag. This is standard economics: high demand leads to higher rates. You can also run into this issue outside of seasonal campaigns if you’re interested in an influencer that’s particularly popular.

7. Usage Rights

If you plan to repurpose an influencer’s content, be sure to discuss that with them ahead of time and outline the terms in the influencer contract. Some influencers will charge more for content that’s going to be reused. Think of each use as an individual product—once you’ve used the product up by having the influencer post a video about your brand to their Instagram account, you have no product left to use in your Facebook ads.

8. Exclusivity

Influencers make their money by promoting different businesses. It’s possible that you might choose an influencer that your competitor wants to use, too. In this situation, you might want to ask the influencer to sign a non-compete agreement or exclusivity clause with their influencer contract that will prohibit them from promoting a competitor for a certain period of time. But, you’d better be prepared to pay. Quite a bit, too, since you’re essentially asking them to give up other potential income.

How Much do Influencers Earn Per Post?

As we’ve already mentioned, the amount influencers earn is dependent on quite a few factors. Here, we’re sharing the average influencer earnings per post based on the type of influencer and social media platform.

According to this source, the top 5 social media platforms for influencer marketing are:

  • Instagram (93%)
  • TikTok (68%)
  • Facebook (68%)
  • YouTube (48%)
  • Twitter (32%)

We’ll take a look at the average payment on each of these platforms for influencers of each of the levels we outlined earlier.

Instagram

Want to check out a specific Instagram influencer to see if you can afford to bring them on? Or maybe you are an Instagram influencer wanting to get a better idea of what to charge? Use our Instagram Influencer Earnings Calculator!

YouTube

Some YouTube influencers charge based on video views (charging $50–$100 per 1,000 views).

TikTok

TikTok is pretty new to the influencer game, so there’s no real neat and tidy way to determine how much influencers earn. After looking at TikTok influencers who fall into these categories, we’ve included estimates.

TikTok has many influencers who aren’t necessarily celebrities, but who still have tens of millions of followers. These influencers can earn upwards of $10,000 per post. If you have your eye on a specific TikTok influencer just plug their username into our TikTok Money Calculator to see how much they average per post.

Twitter

Facebook

Types of Influencer Partnerships

Now that we’ve talked a bit about influencer rates, you might be wondering what your influencer marketing dollars will get you. In this section, we’ll walk you through the types of influencer partnerships available. Keep in mind that every influencer is different, uses different platforms, and engages with their audience through different formats, so check with your desired influencer to see if the influencer partnership you’re looking for is something they do.

Shoutouts

A shoutout happens when you pay a user to promote your brand or product on social media. They can be with or without a visual like video, images, or GIFs and can be used for any call to action (typically more sales, more followers for your brand, or more traffic to your website). Paid shoutouts are a classic influencer marketing tactic.

Giveaways

Giveaways are another popular influencer marketing tactic. They’re short-term, usually generate lots of interest, and provide value to both you as a brand and the influencer. Giveaways occur when a brand provides the influencer something of value that the influencer can then offer to their followers through a giveaway or contest. The result is usually increased brand awareness and leads.

Platform Takeovers

Takeovers are most popular on TikTok, Instagram, and Snapchat. This is when brands give an influencer access to their social media channel of choice. The influencer can then curate content for the brand and send their own followers to the brand’s account so they don’t miss what’s usually branded as “exclusive” content.

Affiliate Marketing

Affiliate marketing has been around for ages, hasn’t it? It works just as you’d expect for influencer marketing: an influencer promotes a brand’s product and gets a commission based on sales through the influencer’s platform. This is a bit skewed in favor of brands since the influencer only gets paid for actual sales. Brands like using influencers for affiliate marketing because having pay tied to production like this tends to make influencers more effusive about your product.

Sponsored Content

Sponsored content is an influencer partnership you can leverage whether or not your brand has a lot of content ready to share. You can either create content for influencers to share or engage them to create and post content for your brand. Remember that it will cost you more if the influencer has to create the content, too.

Product Seeding or Gifts

Product seeding happens when brands send prominent influencers products and hope that the influencer will share something positive about it. While this partnership can work on nano-influencers or micro-influencers, influencers with larger followings are definitely going to expect brands to woo them a bit harder.

Brand Ambassador

The partnerships we mentioned above can be used for both short and long-term influencer partnerships. You may even get your chosen influencer to agree to discounted rates for a longer agreement. If you’re looking for a brand ambassador, however, you’re definitely looking for a long-term arrangement.

With these partnerships, influencers have probably been using your products for a while and are already excited about your brand. As a brand ambassador, influencers will consistently share videos, posts, images, and more about your brand and products for a lengthy period of time. Over time, they tend to become the “face” of your brand so choose your brand ambassadors wisely.

How to Find an Influencer You Can Afford

Finding the right influencer for your brand is a balancing act between what you can afford and their influencer rates. As such, it really helps to think about your budget before you start looking for influencers. If you don’t know how much you can spend, it’s going to be a lot harder to figure out if the influencer you like is going to fit in your budget as long as you need them.

There are a few things to consider as you’re setting up your budget, namely your influencer marketing goals and whether or not you’ll be using influencer marketing tools or an influencer marketing agency.

Influencer Marketing Goals

The amount you should budget for influencer marketing is largely dependent upon the goals you want to achieve with your influencer marketing campaigns and the tactics you’ll be using to get there. Some common goals are improving brand awareness, increasing social engagement, and making more sales. Once you’ve set goals and have a plan of attack you’ll be better equipped to identify influencers who can meet your needs within your budget.

Influencer Marketing Platforms

There are tons of influencer marketing platforms you can use to find influencers for your brand. There are even plenty of free influencer marketing tools that help brands find influencers based on filters and search parameters.

Influencer Agencies

There are also several influencer marketing agencies that exist to connect influencers with brands who want to hire them, but that’s not where their services stop. These agencies will help brands create an influencer marketing strategy, execute that strategy, and manage their influencer marketing campaigns. Since they work so closely with influencers, they have a keen understanding of influencer rates and can help brands find a great influencer who is within the brand’s budget.

What to Look for When Pricing an Influencer

As we mentioned earlier, influencer rates can vary pretty widely. To make sure that an influencer is requesting a fair rate, brands should look at:

  • Influencer marketing ROI
  • Previous campaign performance
  • Standard influencer rates and rate cards

Influencer Marketing ROI

One of the best ways to determine if you’re paying the right amount for an influencer is by measuring your influencer marketing campaign ROI (return on investment). ROI is the percentage or dollar amount your brand gets back from your investment.

For example, if you invest $1,000 in your influencer marketing campaign and get back $7,000, that’s a good return. If you spend $1,000 and get back $2,000, you may decide that another marketing channel gets you a better return.

Influencer Results and Influencer Rate Cards

While being able to look at ROI is great for deciding whether to continue an influencer relationship, most of the time you’ll need to decide if you’re going to hire an influencer before you know what your ROI will be. In these cases, you’ll need to take a look at what your desired influencers have done for brands similar to yours.

We also encourage you to request influence rate cards from each influencer you contact. These cards will show the rates that each influencer charges. With these cards, you’ll be able to keep an eye out for patterns in influencer rates.

Wrapping Up

The average earnings we’ve included here will give you an idea of how much influencer marketing will cost you. But, it’s important to remember that costs vary depending on your industry, content needs, social media platform, reach, engagement, and more.

Ready to jump into influencer marketing? Check out this collection of the best influencer marketing agencies we’ve found to get started today!

Frequently Asked Questions

How do you determine your influencer campaign budget?

You need to decide whether you are comfortable paying on an affiliate basis, fixed payment, hourly rate, licensing deal, or a combination of above. Likewise, you can also do gifting as a form of payment.

What do you need before you contact a prospective influencer?

Before you contact a prospective influencer, you need to understand your business model and discuss what collaboration would best benefit your business.

What do you need before you contact a prospective influencer?

To understand your business model, you need to determine what success looks like. You need to determine the success for a project with a prospective influencer.

How do you determine your influencer campaign budget?

You need to decide whether you are comfortable paying on an affiliate basis, fixed payment, hourly rate, licensing deal, or a combination of above. Likewise, you can also do gifting as a form of payment.

Instagram Calculator - Estimate How Much It Costs to Advertise on Instagram!

How much does advertising on Instagram cost?

How much does it cost to advertise on an Instagram profile? How much do bloggers earn? You can check how much a blogger (or you) could earn from a particular publication, just paste the link to his post and click on the button.

The above tools are not official Instagram tools and are in no way affiliated with or endorsed by Instagram. This tool has been designed to provide potential bloggers and micro-bloggers with the opportunity to earn. nine0007

Unlike YouTube, where you sell ad space on your videos and channel page for ads at a rate determined by Google, Instagram doesn't compensate its users for showing ads on their posted photos. Instagram is owned by Facebook, so it culls Facebook ads on people's posts. So Instagram influencers and brands don't have middlemen or any set rates if they want to work together. Brands make deals with bloggers and micro-bloggers, and the cost of advertising on Instagram can vary markedly depending on the circumstances. However, in almost all cases, one thing remains the same: bloggers get paid more if they have a high level of engagement as well as a large number of followers. Brands are well aware that you can easily buy followers that are of no practical value to anyone. Hence, they are much more interested in you having real followers, those who interact with your posts. nine0007

Compared to other social networks, Instagram accounts have a relatively high level of engagement. For example, the average Facebook or Twitter user only has an engagement rate of 0.5 – 1.0%. But, as account analysis shows, Instagram has an engagement rate of 3%. Any level of engagement above this, combined with a large following, suggests that you are an influencer among your peers. Our Instagram earnings calculator takes into account all these factors. We're looking at the average engagement rates of your last 12 Instagram posts (engagement is likes and comments on your posts). Example. If your engagement rate is less than 8% and the number of followers is less than 1000, you can expect to get paid less from brands than those bloggers who exceed the average engagement rate on their posts. nine0007

From a brand perspective, niche also matters. For example, fashion firms are much more likely to work with influential name bloggers than plumbing firms, and brand budgets are also highly dependent on niche.

Your Instagram account needs constant growth

Instagram doesn't have a standard way to make money, unlike YouTube and its Google Ads. Therefore, as a blogger, you need to find brands willing to pay you directly. nine0007

Any Instagrammer who wants to earn money should be attractive to the majority of the audience and be constantly active, fulfilling their priority task. You can improve your position in the following ways:

  • By improving your bio so it is very clear who you are and who wants to follow you
  • Conduct ongoing analysis of your Instagram account using a variety of services. (Read our article about 20 good services for Instagram)
  • Like most social networks, Instagram likes to see evidence of regular posting, not sudden bursts of activity when you feel like you have free time. Publish
  • High quality original photographs. Try taking pictures with a decent camera rather than just your phone. You should be known for producing really good content (which in the case of Instagram is high quality images). nine0032
  • Use relevant hashtags to help people in your niche find you from your tagged images, this is where a hashtag generator can help you
  • Interact with your followers by commenting and liking their images and they are more likely to do the same in exchange for yours.
  • Make a content plan, because consistency is a sign of excellence. Start with a simple list of topics you want to cover in your posts and expand as needed. nine0046

Also, in our recent article, we analyzed 9 ways to increase the activity of subscribers in your profile.

Sponsored posts

Sponsored posts are the most common form of collaboration between brands and Instagram influencers. So how much does it cost to charge for advertising on Instagram? Our calculator above is designed to show you the approximate cost of advertising on Instagram. In this situation, the brand will typically reach out to someone it considers influential and offer to pay them to promote the sponsor's image to their followers. nine0007

Of course, to be effective, a sponsored post needs to fit well with the blogger's audience and look like a real influencer recommendation. In recent years, the FTC (Federal Trade Commission) has stepped in by this time, and sponsored posts are now required to be clearly labeled as such. As long as the product fits well with your profile audience, it doesn't matter if the post is tagged #promo or #promo.

A perfectly sponsored post shows how the brand's product fits perfectly into the life of a blogger and how it can just as easily fit into the lives of his or her followers. Top Instagram influencers, with thousands of active followers in a popular niche, can earn very lucrative fees for posting sponsored posts. The Grouphigh Influencer Marketing Report suggests that an average person blogger can charge between $200 and $500 per post. nine0007

Those with over 100,000 followers are unheard of earning between $700 and $900 per photo. Those with 500,000 followers can get anywhere from $2,000 to $3,000 per photo posted.

Of course there are superstars. Kim Kardashian West was able to get $300,000 for posting on all of her social media. Of course, she has 87.1 million :). A typical post by any of the Kardashian/Jenners clan usually nets at least $200,000. Often, Insta bloggers create content and the brand has the right to reuse that content in their marketing and on their website. nine0007

Affiliate Marketing

Just like a blogger can promote an affiliate product on their blog, an Insta blogger can promote an affiliate product on their posts. You can work with a site like Shareasale to find the right products to promote.

Of course, like any other affiliate marketing, it will only be effective if the product you are promoting works well with your subscribers. If it just looks like an ad for an unrelated product, your subscribers won't be impressed and won't click through. They may even unfollow you in protest. nine0007

One of the technical barriers to Instagram affiliate marketing is that you share photos, not links. One way to solve this problem is to include an affiliate link (which you must first identify via a link shortener) in your photo captions.

5 proven ways to build a huge audience on Instagram

Instagram is one of the most popular social networks in the world. As of end 2019it had over a billion monthly active users. The greatest growth is observed in the social network. Having a huge audience on Instagram provides with perfect visibility for (especially if you're a brand). However, to put together a large number of followers on Instagram. Of course, it is difficult, but possible! here are 5 proven methods to develop a mass audience on Instagram.


Engage with the community

present content in your Instagram account as often as possible. Message from quality content or make interesting posts. Instagram, being a photo-sharing social network, post more often than not. photos good quality. The more interest your posts cause, the more your number of subscribers will grow.

Feel free to respond to your followers' comments. Whether their point of view is positive or not, the bottom line is that they care about you and respond to your messages. So take the time to answer them! Also, repost messages from your followers or other users from time to time. Let them know that you care about them. All this will create good interaction with the Instagram community.


Use relevant hashtags

You make interesting posts etc. Very good! Don't skimp on Hashtags to attract your followers and increase your followers. Instagram hashtags allow people who research certain terms to quickly find the content they want. Your posts may also appear in the newsfeed of Instagram users following their hashtags.

Use mostly relevant hashtags related to your posts.


Post Sponsored Posts

Like Facebook, Instagram offers the ability to post sponsored posts . Therefore, you must pay so that your publications reach the majority of users of the social network. Sponsored posts allow to increase the engagement of on the posts as well as on the account. So bet with your advertising budget. nine0007

Reach out to influencers

. influencers are popular people followed by thousands of people on social media. Of course, there are a lot of them on Instagram. Influencers are a good way for to grow your audience on Instagram. They will give you part of their community. So make a partnership with one of them. The main thing when you use this method is to find good influencers who can attract the desired audience. nine0007

Buy subscribers

The best way to get a large audience is buy subscriber .

Learn more