How much does kylie jenner earn per instagram post
How much does Kylie Jenner earn on Instagram?
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Kylie Jenner is paid around $1.2 million (£960,000) for a single post on Instagram
Kylie Jenner is paid around $1.2 million (£960,000) for a single post on Instagram, according to a new report.
This makes her the highest-paid Instagram influencer of 2019, according to scheduling tool Hopper HQ.
Kylie - with her 141 million followers - came out top of the same list last year, when she was reportedly earning around $1 million (£800,000) for a post to her followers.
The figure is worked out based on different factors, such as the number of followers a celebrity has, and how much people share or comment on their content.
The top three on the list of highest-earning Instagram influencers were:
- Kylie Jenner - $1.2million per post
- Ariana Grande - $966,000 (£773,340) per post
- Cristiano Ronaldo - $975,000 (£780,487) per post, even though he is the most-followed person on Instagram, with 177 million followers
Selena Gomez, Dwayne 'The Rock' Johnson, Beyoncé, Taylor Swift, Neymar and Justin Bieber made up the rest of the top 10.
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The culture of paying celebrities huge amounts of money to post content to their millions of followers has been heavily criticised.
Some say fans may change their behaviour or opinion based on the post's content, when the celebrity they idolise may only have been posting it for money.
Critics also say it gives young people unrealistic or unambitious career aspirations when they see the money that celebrities are making from posting.
But others think it is less of a problem in a celebrity culture industry that is already worth billions of pounds.
Where did Kylie's sisters feature?
Kim Kardashian isn't far behind in 4th place earning around $910,000 (£728,455) per post, while Kendal Jenner and Khloe Kardashian were 13th and 14th on the list
We want to know what you think. Should celebrities be paid this much money for sponsored posts?
What do you think of this practice? Let us know below.
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Kylie Jenner makes $1 million per paid Instagram post, Hopper HQ says
Entrepreneur Kylie Jenner makes an estimated $1 million per sponsored post on her Instagram, which makes her the highest paid celebrity influencer on the social media platform, according to the 2018 Instagram Rich List compiled by Hopper HQ, an automated Instagram scheduler.
Jenner is followed by singer Selena Gomez, who gets $800,000 per sponsored post, and star soccer player Cristiano Ronaldo, who earns $750,000.
Together, these and other up-and-coming stars contribute to the $1 billion influencer market, which is expected to double in value by 2019.
"Everyone has seen or responded to influencer marketing, whether they know it or not," Hopper HQ co-founder Mike Bandar tells CNBC Make It. "We thought it would be interesting to explore the inner workings of the marketing channel, celebrate the growth of the industry and inspire those who want to be influencers."
In July, Jenner became the youngest person on the Forbes list of America's Richest Self-Made Women with an estimated net worth of $900 million, thanks primarily to the social-media-driven popularity of Kylie Cosmetics. Still, Bandar acknowledges, that she can command so much for one post is impressive: "Even in industry standards, getting paid anywhere near $1 million is eye-wateringly high.
"
Here are the top 10 highest paid individuals on Instagram in 2018, according to Hopper HQ, ranked by how much each one charges per sponsored post.
1. Kylie Jenner
Estimated cost per sponsored post in 2018: $1,000,000 (up from $400,000 in 2017)
Number of Instagram followers: 112 million
2. Selena Gomez
Estimated cost per sponsored post in 2018: $800,000 (up from $550,000 in 2017)
Number of Instagram followers: 139 million
3. Cristiano Ronaldo
Estimated cost per sponsored post in 2018: $750,000 (up from $400,000 in 2017)
Number of Instagram followers: 137 million
4. Kim Kardashian West
Estimated cost per sponsored post in 2018: $720,000 (up from $500,000 in 2017)
Number of Instagram followers: 114 million
5. Beyoncé Knowles
Estimated cost per sponsored post in 2018: $700,000 (up from $400,000 in 2017)
Number of Instagram followers: 116 million
6. Dwayne "The Rock" Johnson
Estimated cost per sponsored post in 2018: $650,000 (2017: n/a)
Number of Instagram followers: 111 million
7.
Justin BieberEstimated cost per sponsored post in 2018: $650,000 (2017: n/a)
Number of Instagram followers: 101 million
8. Neymar da Silva Santos
Estimated cost per sponsored post in 2018: $600,000 (2017: n/a)
Number of Instagram followers: 100 million
9. Lionel Messi
Estimated cost per sponsored post in 2018: $500,000 (2017: n/a)
Number of Instagram followers: 100 million
10. Kendall Jenner
Estimated cost per sponsored post in 2018: $500,000 (up from $370,000 in 2017)
Number of Instagram followers: 100 million
Since many individuals and brands involved in sponsorship deals do not publicly disclose their negotiations, the exact cost per sponsored post remains opaque. Hopper HQ's rankings are based on estimates the firm compiled using publicly and privately available data on each user's number of followers, influencer status, previous endorsements and level of engagement through likes, comments and views, among other metrics.
About 20 to 50 accounts were selected for eight individual categories including beauty, lifestyle, travel and sports, and all account holders were contacted directly or through an agent to request a price per sponsored post. Further research was conducted to collate prices that were publicly available to then arrive at an average cost per 1,000 followers. More details about Hopper HQ's methodology can be found here.
In 2017, Forbes explained that an Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand, which can make Jenner's reported quote of $1 million seem a bit more reasonable. And influencer marketing has been shown to effectively drive sales, especially for traditional companies such Unilever, which has a marketing budget of more than $8.1 billion and works with social media stars to gain exposure to new audiences.
Although an influencer's number of followers is important when it comes to calculating their rate, Bandar explains that a post's value also depends on engagement, who the followers are, their industry and how influential they are in their space.
This may help explain why Gomez and Ronaldo charge hundreds of thousands less per paid post than Jenner, even though they have more followers.
And plenty of ordinary people are getting into the action, too. When health and wellness influencer Rachel Mansfield was 25, she got fired from a job where she earned $50,000 a year. Not long after, she partnered with brands for sponsored posts on her Instagram and eventually began making $100,000 a year.
That said, Mansfield warns, you shouldn't expect to become a successful influencer overnight. Though it can make for a lucrative career, "you really need confidence in order to portray your message because people will try to walk all over you," Mansfield tells CNBC Make It. "You have to know your self-worth."
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How much does Kylie Jenner make per month and per year
Content
- Kylie Jenner Life Facts
- Kylie Cosmetics launch
- What does the girl advertise
- How many followers does Kylie Jenner have?
- How much does a young business woman earn
- Why is a young business woman so successful
- Kylie Jenner now
- Interesting video material success on their own.
A good example is the story of Kylie Jenner, the youngest billionaire to earn money through social networks, in particular Instagram, and breaking the record of Mark Zuckerberg. A lot of people are interested in the question of how much Kylie Jenner earns.
Facts from the life of Kylie Jenner
Kylie was born into a family of famous American people. The girl's father, Bruce Jenner, was an Olympic decathlon champion. Mother, Kris Kardashian, worked as a television producer. After 23 years of marriage, the couple decided to separate. Bruce has revealed to the public that he is a transgender woman and has taken the name Caitlin.
Since childhood, the mother has attracted children to the shooting of a reality show called “Keeping up with the Kardashians”. The elder sisters were delighted with the opportunity to be famous. And the future billionaire herself did not enjoy such events and appeared less and less on the show.
Kylie Jenner is ranked higher than her sisters.
At the moment, her fortune is three times the capital of Kim and Kendall Kardashian Kylie Jenner found her element in social networks. Her first subscribers were teenage girls. Kylie's name has become closely associated with Snapchat, thanks to which the company began to receive high incomes.
Launch of Kylie Cosmetics
In 2014, the youngest Jenner of TV show fame had her lips enlarged, sparking criticism from fans who reported that she had used a lip sucker and cosmetics. This marked the beginning of the challenge, aroused the desire to use the girl's technique.
Unfortunately, improper use of the suction cup and lipstick did not bring the expected effect. Kylie used this moment to her advantage. The girl launched a gift set that includes lipstick and a contour pencil.
Kylie Lip - a popular line that brought huge profits Kylie Jenner
The 15,000 items of the release were sold out instantly. After 10 months, Kylie Lip was already sold in six shades.
Cosmetics were produced by the Spatz Laboratories factory, which received an order for half a million sets. In December 2017, Kylie Cosmetics was found to have made over $420 million in just over a year. And already in 2018, the company's fortune totaled more than 800 million dollars.
What the girl advertises
Coty, the largest cosmetics company, whose products are sold under 70 brands (Calvin Klein, Max Factor, Lacoste), has concluded a mutually beneficial deal with Kylie Jenner by purchasing a controlling stake. The fact that the girl is a model makes it possible for a business woman to regularly receive new offers.
Kylie in an advertising photo shoot for "Puma"
Cooperation with "Puma" brought the business woman a high income, amounting to seven figures. Sports shoes "Adidas" are in special demand. Sneakers by a well-known company have been produced for many years, but the manufacturer made a statement that the youngest Jenner, who loves style 90's, introduced something new that significantly increased the sale of products.
How many followers does Kylie Jenner have?
The young billionaire is ranked seventh in terms of the number of followers on Instagram. Over 151 million people subscribed to the microblog on Instagram, and about 30 million users subscribed to Twitter. Recently, the subscription on Facebook has increased significantly.
How much does a young business woman earn
At the end of 2019, Kylie Jenner was in fifth place on the list of the richest people in America. According to social media company D'Marie Analytics, Kylie Jenner earns the highest amount of advertising money of any celebrity in the world.
Time calculates that a Kylie post on Twitter or Instagram is worth $1.2 million.
Advertisers are mainly the world's largest brands Adidas, Gucci, Versace, as well as the most advanced designers and stylists in America. Business Insider has calculated the amount earned by Kylie Jenner in a month, a year. On average, monthly income is expressed in the amount of 41.
8 million dollars. And the income per year is about 500 million dollars. Young customers are attracted by young celebrities who created brands
Why is a young business woman so successful? Practice has shown that young consumers are not particularly interested in old famous brands.
Jenner's ability to work through social networks accelerated Coty's income in a short time. Coty CEO Pierre Laubie said her single post could reach twice as many potential buyers as Super Bowl viewers.
So, on the day after the deal with Jenner Jr., the company's shares went up by 2.6%. Coty made an attempt to promote the Cover Girl brand on social media with the help of bloggers, but it was not successful.
The key to success is the popularity of Kylie Jenner herself.
Kylie Jenner now
In 2018, a wonderful event happened in the girl's life - the daughter Stormy was born, from which she also received financial benefits.
The fact is that Kylie did not inform subscribers about her pregnancy, and the first photo of the baby on Instagram was viewed by 14 million of her admirers in a day. Baby Stormy's photo quickly garnered huge views
Sales are rising non-stop thanks to a Calvin Klein ad campaign that all the sisters took photos of. Max Factor recently acquired a majority stake in Jenner's business for $600 million.
Kylie manages social networks with her own hands. Every 2 hours, he checks microblogs, adds photos, posts videos about manufactured products, reports new products.
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