Home » Misc » How much do you make per instagram post

How much do you make per instagram post


Top 10 Instagram Celebrities and How Much They Get Paid

Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.

Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.

Get paid up to $225 a month while watching viral videos

It sounds crazy. And maybe you’re not even sure if it’s worth your time. But come on… you’re at least a little curious. Getting paid while watching viral videos is a real way to earn cash, and you can do it with a company called Inbox Dollars.  

No… it’s not going to get you rich. Yes... it’s probably one of the lowest-effort side hustles. But it’s totally worth it if you’re just sitting on the couch scrolling anyway. Instead of just watching viral videos on YouTube, you could be getting paid actual cash watching those videos and taking surveys instead. Every little bit of extra money counts.

It's simple. You sign up here and confirm your email. Then you watch videos and take surveys. Then you earn cash (yes, actual cash… not "points"). Whenever you’re just chilling on the couch login and see how can earn you up to an extra $225 every month. 

BONUS: Free $5 when you sign up, confirm your email and phone.

Sign up and start getting paid today

In this article

  • How to make money with Instagram
  • How to get started making money on Instagram
  • Highest paid Instagram users
  • FAQs about making money on Instagram

How to make money with Instagram

Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products. Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.

But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.

If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.

How to get started making money on Instagram

Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.

If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.

It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.

If you can't break through and make money on Instagram, there are other easy ways to make money online as well.

To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:

Highest paid Instagram users

1. Liz Eswein @newyorkcity

Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”. Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.

2. Jason Stein @jasonwstein

Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.

3. Brian DiFeo @bridif

Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed. That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.

4. Anthony Danielle @takinyerphoto

Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.

5. Aimee Song @songofstyle

The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.

6. Danielle Bernstein @weworewhat

22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.

It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.

7. Nash Grier @nashgrier

Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000. His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.

8. Andreas Wijk @andreaswijk

The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.

9. Jen Selter @jenselter

Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.

10. Huda Kattan @hudabeauty

Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.

FinanceBuzz is on Instagram too. Are you a follower?

FAQs about making money on Instagram

How many followers do you need to make money on Instagram?

The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.

If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote. It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.

Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.

How much does Instagram pay per post?

Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How do I grow my Instagram following?

To grow your Instagram following, implement these best practices into your overall strategy:

  • Clearly define your niche. What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post.
  • Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
  • Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
  • Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
  • Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
  • Get featured. Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them.
  • Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.

What happens if you get 10K followers on Instagram?

When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.

Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.

Stop Overpaying When You Shop Online Learn More

Turn Grocery Receipts Into Gift Cards Learn More


Author Details

Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.

More posts from Ivana Stoshevski >

How to Make Money on Instagram: 5 Ways for 2022

You’re our first priority.


Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners.

Get sponsored as an influencer, plug your business, sell unwanted items or monetize videos.

Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.

If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.

Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.

There are five main ways to make money on Instagram:

  • Get sponsored

  • Promote your business

  • Sell your items

  • Earn badges

  • Monetize your videos with ads

Here’s what to expect when it comes to getting paid on Instagram, plus tips for success.

How much do Instagram influencers make?

The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

So, the formula is: more followers + more posts = more money.

How many Instagram followers do you need to make money?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts.

"Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.

With an enthusiastic fan base, no matter how small, "brands are willing to invest in you because of the profitable actions you’ll drive through your account," Patel adds.

5 ways to make money on Instagram

1. Get sponsored

Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.

How to get sponsored on Instagram

So how do you find a sponsor? In some cases, potential partners will reach out to you. But if you don’t want to wait to be approached, check out companies that can help you find and work with brands.

Seek out a service

Which business you use depends on your needs. There are agencies you work with directly, like The Mobile Media Lab, and marketplaces that connect you with partners, like Influicity. Other services can help you manage all your partner relationships, like Aspire.

Be authentic

When searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Followers of your pet are more likely to trust your opinion about a trail backpack for dogs than gourmet cat food. Don’t bother with products you don’t like. If your dog would tear apart an “indestructible” toy in an instant or bites off every sweater you’ve put on her, there’s no reason to recommend these things to others.

Find brands that fit as specific a niche as possible. Fans of your outdoorsy dog may look for many opinions on dog stuff in general but will really trust you to know which protective booties work best for the winter.

Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing. Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner.

2. Promote your business

There are other ways to use Instagram to make money. You can set up a business account to grow your business. For example, if you have an Etsy shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. (This is also a common way to make money on TikTok.)

You can link to your Etsy or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.

Set yourself up for success

Take well-lit photos of products you’re trying to sell or projects you’re promoting and make them findable. Create your own hashtag and check out which ones competitors are using. Encourage your clients to post pictures with your stuff and tag you in them.

You can also use Instagram’s insights feature to learn about your audience. You can see how many eyes are on your post, as well as statistics about people's age range and gender.

The app’s resources also help you find and connect with new customers. Pay some money to promote posts that you want more people to see. You can also add a button to your profile that links to an email address or phone number so interested parties can contact you easily

3.

Sell your castoffs

Maybe you don’t have a business to promote, but you often sell your old clothes and accessories on websites like Poshmark. Instagram can boost your pool of buyers.

Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note. If you’re looking to sell one item in particular, link to it in your Instagram bio. If not, just link to your Poshmark or other seller profile. Many Instagram sellers use #shopmycloset to hawk their wares.

4. Earn badges through Live videos

You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.

Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.

5. Monetize your videos with ads

Another way to get paid: Allow brands to run ads during your videos. To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. Then, post videos as usual.

The amount you earn depends on how many views your video gets in the feed. You’ll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly.

However, you won’t get paid if your videos don’t meet the requirements. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.

Track all the money you make

See the ins and outs of your cash, cards and bank accounts at a glance.

About the authors: Max Ramirez is a former consumer-finance writer for NerdWallet. Their work has also appeared in USA Today and MarketWatch. Read more

Hal Bundrick is a personal finance writer and a NerdWallet authority in money matters. He is a certified financial planner and former financial advisor. Read more

On a similar note...

All the secrets of shooting Reels on Instagram

We have from fresh material about Reels updates .

On March 4, 2022, Roskomnadzor decided to restrict access to Facebook, and on March 11, 2022, access to Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.

But we have some useful resources for you.

(For those who have social networks working - the text of the article is below, under the list of links)

Telegram:

Instructions for launching a channel in Telegram

5 ways to make money on your Telegram channel

How to make your own stickers for Telegram: step by step instructions

VKontakte:

Making the VKontakte community: the most detailed guide in RuNet

VKontakte promotion: 54 tips and a sea of ​​useful services

A complete guide to setting up VKontakte targeting

Odnoklassniki:

Odnoklassniki for business: to use or not?

"Yandex. Zen":

Channel on "Yandex.Zen" to help small businesses

How to Write a Good Zen Sales Article in Just 1 Hour

8 myths about Yandex.Zen for business: debunking the main misconceptions

Reels has been in Russia for over a month now. During this time, hundreds of thousands of users have tried them, and for many this format has “flyed” - for example, one of our readers' videos has been watched by more than 35 million people !

This article is for those who are just about to shoot Reels. We will tell you all the secrets, give you ideas for videos and give tips on working with the camera.

Reels-2022 - all updates and instructions for their use!

What to shoot

First, let's clarify what Reels are:

  • This video is 15, 30 and 60 seconds long. Timing can be selected immediately before shooting:

  • This is a vertical video with an aspect ratio of 9:16. You can also shoot horizontal videos, but there is a high probability that such a video will simply be scrolled.

When choosing a subject for a video, there are a few things to consider.

What's in trend

One of the main trends is fast cutting of beautiful frames to a viral audio track. For example, under washingmyhair, which was used in 23.4K videos:

View this Instagram post

Posted by P O O (@washingmyhair)

The essence of such videos is to show the aesthetic, "beautiful" moments of life: landscapes, food, drinks. And myself, of course.

A similar trend is videos of your "real" moments. For example, under the track yosoyharmless, which has already voiced 164 thousand videos:

View this post on Instagram

Post by Katya Sapegina|Content Creator (@katie_sapegina)

This trend came from TikTok

To be in this trend , you need to cut from your latest videos or photos. The trend turned out to be quite psychological - with its help you can see your life from the outside.

The maximum duration of Reels is 60 seconds (before it was only 30), so you should forget about long beautiful videos: cut and cut. You should also try timelapses:

View this post on Instagram

Post by Alla Dorofeeva (@dorofeeva_alla)

If you are going on a trip, be sure to take pictures of Reels. At a time when travel has become a rarity, travel videos are especially valuable:

View this post on Instagram

Publication from #SpaceOnConnection #TakeYourKey (@liliya_kunitskaya)

Do not neglect the opportunity to take pictures of beautiful views of the area where you live: mountains, water bodies, even city streets. All this can also "blow up" recommendations:

View this post on Instagram

Post by Anya • VIDEOGRAF PETERSBURG (@amedved.film)

This short and simple video has more than 9 million views

Video from the trip can be make it creative and interesting with the finger snap trend. The point is to click your fingers on the video several times before changing the frame - when you are packing your bags, when you are waiting for a plane at the airport, and when you have already arrived at your destination. Then it remains only to edit the video so that the transitions are invisible. As a track, you can use Joel Adams - Please Don't Go, which can already be heard in 108 thousand videos:

View this post on Instagram

Posted by Sveta | with a camera (@bykova.svet)

Hurry up to shoot such a video before everyone is tired of the trend =)

By the way, transitions can be accompanied not only by snapping your fingers. There's room for a video maker's imagination here:

View this post on Instagram

Posted by Capital Firefighter (@firefightermoscow)

Transitions, whichever you choose, are great for showing different outfits, for example. Clothing stores take note!

You can mount similar Reels from more than just a few short videos. Photos will do too:

View this post on Instagram

Posted by Fridlaa (@fridlaa)

Instagram

Post by Stanislav Zatonsky (@stanislav_zatonsky)

Don't let the technical side of transitions scare you - it's very easy to shoot them:

View this post on Instagram

Posted by Creative | Travel (@christina.kli)

Not only transitions, but also dances turned out to be a trend - they were and remain popular both in TikTok and in Reels. And feel free to invent your own dances:

View this post on Instagram

Post by KOFPLA Clothes Dresses Ulyanovsk (@kofpla)

0011

View this post on Instagram

Posted by Janis Danner (@janis_danner)

One of the latest trends is glitch. You don't even have to be able to dance - the main thing is to move a little and move the camera

If your goal is to interact with your subscribers as much as possible, then Reels games are for you. They are almost indistinguishable from games in Posts, Stories or IG TV. Here are some examples of engagement games:

View this post on Instagram

Posted by astro rofly (@astrorofls)

To do this, you need to combine the image and video. You can do this in any graphics editor, including those designed for smartphones

What videos to shoot in 2021. Business guide

How to understand what's trending right now

Drag and drop trends from TikTok - it's easier to determine what is especially popular today, as the application itself shows it:

On the "interesting" page you will find the most popular trends and tags

Post on Reels what you post on TikTok and watch how those videos perform here - Reels often have higher reach than TikTok!

TikTok videos need to be downloaded without a watermark (a social network logo superimposed on the video): the coverage of other social network content on Instagram will be reduced. You can save videos without a watermark using the Telegram bot, but it only allows you to download videos that have already been published. You only need to insert a link to the selected video into it, and then save the finished video without a watermark.

We don't mean other people's videos, but your own videos that you made for TikTok. If you are going to download someone else's video and upload it to Reels, be sure to ask the owner of the account for permission.

Educational videos

You can shoot not only trending videos, but also educational ones. The main thing is to keep within 60 seconds and make the video interesting for the audience.

If you have a thematic account, then you can, for example, shoot a video invitation for new subscribers, briefly describing what your blog is about:

View this post on Instagram

Posted by BARBARA | content creator (@babybaryyy)

Self-development account business card brings new subscribers

If you prefer to shoot conversational videos on various topics, then implementing this in Reels is not a problem. In this case, try to follow the rule: one video - one topic:

View this post on Instagram

0011

Let's take recipes as an example. In Reels, such videos are at the intersection of trends - visual enjoyment and educational content. They are valuable because in a minute (or less) they can teach a person how to cook this or that dish:

View this post on Instagram

Publication from STORIES • LAYOUTS • INSTALLATION (@culema)

Bloggers can also shoot them, and brands:

View this post on Instagram

Post by Proper Nutrition Delivery (@growfoodrus)

Also in Reels you can shoot whole mini-plots and tell people stories that are remembered:

View this post on Instagram

Post by Coffee House Ulyanovsk (@yummy_coffeeshop)

Such a video would require a script to accurately fit everything into one minute

The trending format of instructional videos is the process of creating something with a voice-over superimposed on top of the video sequence, in which the author of the video explains what and how he does:

View this post on Instagram

Post by Wild Wild Heart (@wildwild.heart)

in stories - then the coverage of subscribers will be maximum:

View this post on Instagram

Publication from Texterra l Internet Marketing (@web_texterra)

For those who watch without sound, you can and should add subtitles

Funny videos

Despite the fact that social networks are becoming a full-fledged source of leads and sales for brands and bloggers, in the first place it is still a place to communicate with loved ones . Therefore, videos that you can laugh at with friends and family are also relevant.

Photograph animals. For them, Reels has a lot of sounds that will help get the video to the top:

View this post on Instagram

Publication from (@tanya_alh)

For example, a cover of the song "I'm in the moment" - for cats on Instagram

Publication from Sofiya Egorova (@egorovasofi)

A cat yawns next to roses - 22 thousand likes!

I have paws and I make money on Instagram: top of our cat bloggers

Humor is always in trend. For funny conversational videos, you don’t even have to invent anything - just use the sounds and ideas that already exist:

View this post on Instagram after". Such videos have already been shot by 381 people

Of course, you can set humor trends yourself. Nothing prevents you from doing original stories and voice acting as well. Recently, videos in which people are ironic about achievement and an ideal life in social networks have been especially popular:

View this post on Instagram

Post by Anastasia Borsuk (@nastaborsuk)

@tracy.oj

How did I- !!!Anyways dc: me

Woman - Doja Cat

some absurd lifehack and shows how to do better

Promotional videos

Brands can use any idea from the list - all tips are universal. Many have already used Reels to showcase their products:

View this post on Instagram

Post by Alpina Publisher (@alpinabook)

Or show how to actually use this product:

View this post on Instagram

Post by Letique Cosmeticsletique (@alpinabook) .cosmetics)

You can come up with a whole story about the product, as, for example, Dodo Pizza did: they called the pizza "Freestyle" and published several thematic videos to the famous Freestyler song:

View this post on Instagram

Post by Dodo Pizza (@dodopizza)

Dodo Pizza has an entire advertising campaign

Reels can also be used to announce an upcoming event. This format is ideal for restaurants:

View this post on Instagram

Post by Volsov. Coffee and wine (@volsovcafe)

Remixes (aka duets)

A few days ago Reels got the opportunity to shoot remixes. This is another name for duets that are common on TikTok. There aren't many remixes yet. Inspiration for them can be drawn from TikTok, where they are used as a reaction to a particular video:

@danya_milokhin

#duet with @danya_milokhin

som original - Rafaela Winchester G

Danya Milokhin, for example, does duets with himself

Or for real joint creativity: #cat #cathochetest #catprikol

Pasha Former feat Augalug Cat - Pasha Former

To remove the remix, click on the three dots in the lower right corner under any video:

Then click "Remix" - your video will appear next to the original:

If you have an open account, then every user will be able to remix your video by default. If the account is closed, then no.

How to shoot Reels

Enter the editor. There are three ways to do this: through the Instagram home page, through the feed editor and through the stories:

Three ways to open the Reels editor

Select a video: you can shoot a new one, or you can upload a ready-made one shot on your phone camera.

To record a new video, select its duration (15, 30, 60 seconds). After that, you can add music, and it is possible to select exactly the fragment of the song that you need.

If you want to speed up or slow down the video, then you need to do this to direct video recording:

There are not as many different effects and masks here as in TikTok, but they are constantly replenished. To see all the effects, just click on the magnifying glass icon:

An interesting effect is a green background (chroma key). Using it, you can remove the real background and substitute another one. For example, a landscape from Hawaii:

There is also a timer here, which is useful when you shoot yourself not on the front camera, but on the main one:

The "Preview" button allows you to view the video and delete some part of it if it did not turn out the way you wanted:

Any fragment can be deleted or cut

To add text to the video, you need to click the Aa icon (same as in stories):

To make the text appear at a certain point in the video, you need to select the time using the slider:

The text can also be spoken “over” the video. To do this, click on the microphone icon in the preview mode:

To post the finished video, just click on the square in the lower left corner of the screen. Before doing this, be sure to check that there are no extra watermarks:

Then everything is about the same as when shooting a new video - we mount the content from pieces and add all the necessary elements.

Place video captions closer to the center because Instagram will automatically crop the video's aspect ratio to 4:5 when posting. If you are going to publish Reels in the feed, then keep in mind that the video will become square!

The finished video can be saved to your phone, saved as a draft, or shared immediately.

The last step before publishing is setting the cover. It can be taken from the video itself or from the "Camera Roll" section:

If you wish, you can use the video tutorial for Reels:

Watch 10 minutes

5 tips for shooting good Reels

  1. Wipe the camera before shooting . So the video will be clearer. By the way, this advice is also relevant for taking photos.
  2. Focus on what matters . Check that the subject or person you are photographing is not out of focus.
  3. Use bright light. Daylight is best, but a ring light or softbox with flash will do.

Home photo studio for Instagram: how to quickly and inexpensively make a softbox, photophone and props

  1. Watch the sound quality. Do not place your hand over the microphone or record in a noisy environment. Otherwise, try to find music for your Reels that will cover the extra sounds.
  2. Try different angles. If you are shooting a person or an object, be sure to do it from different angles in order to later evaluate which angle is better, or combine these videos into one.

Checklist for successful Reels

Now it's time to tell you which video is most likely to "fly in" in the recommendation:

  • The correct format video is vertical and with an aspect ratio of 9:16. Of course, image clarity is also important.
  • Video with a catchy storyline. You only have a minute to grab the audience's attention, so keep it clear and interesting.
  • Videos with trending music and sounds that fit the story or picture.

Reels help to promote accounts, but this requires regular posts - at least two or three times a week. However, it’s better not to share and not make a dozen videos in a day - Instagram does not approve of excess content from the same user.

And one more thing: in order for the experience of using Reels to be successful and, most importantly, effective, do not forget to respond to comments and respond to remixes (duets) of users.

"Instagram Reels: tips for promotion in Russia"

Cheat sheet: photo and video sizes on Instagram*

A complete guide to the social network.

Amplifier
revision

Requirements InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. to images and videos, it is important to consider that your posts are displayed correctly on the social network. We have collected for you the sizes of the avatar and covers of "Actual", the requirements for photos and videos in the news feed, "Stories" and IGTV.

Properly selected images will help to create a beautiful and neat profile on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.

  • Format: 1:1 square image.
  • Resolution: the optimal size is 160x160, the minimum is 110x110 pixels.

Photo in Instagram feed

The product belongs to an organization recognized as extremist in the Russian Federation.
  • Format: horizontal - 1.91:1 or 4:5, square - 1:1.
  • Resolution: horizontal image is 1080×566 pixels, square image is 1080×1080 pixels.
  • Quantity: up to 10 photos per post.

20% discount for the first two months in Amplifer using the promo code AMPLI20

Video in the Instagram feed

The product belongs to an organization recognized as extremist in the Russian Federation.
  • Duration: Minimum clip length is 3 seconds, maximum length is 60 seconds.
  • Quantity: up to 10 videos in one post.

We made a layout in Figma with social media image sizes. It will help you quickly prepare pictures so that posts on social networks look beautiful.

Connect Instagram* in Amplifer to always post the correct pictures and videos on schedule

Photos and videos in Stories

InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.

They will help you find the right photos and videos for publication in Stories. You can also use applications that will make Stories even more beautiful.

  • Format: 16:9 portrait orientation.
  • Resolution: 1080×1920 pixels.
  • File extensions: mp4 and mov for video, jpg and png for photos.
  • Maximum file size: 4 GB for video, 30 MB for photos.
  • Duration: Maximum video length is 15 seconds, photos are played for 5 seconds.
  • Supported codecs: H.264, VP8, AAC, Vorbis.

Covers of "Actual" in

InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation.
  • Format: 16:9 Portrait, 1:1 Square.
  • Resolution: vertical image is 1080×1920, square image is 1080×1080.
  • Icon location: in the center.

Video on IGTV

We talked about how to promote on IGTV.