How many times should you post on instagram

How Often to Post to Instagram in 2023

Instagram Tips & Resources

By Monique Thomas

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Updated on January 18, 2023

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6 minute read

According to 22M posts 📈

Published January 18, 2023

How often should you post to Instagram every week?

It’s a question that elicits a lot of conflicting opinions from social media managers, creators, and solopreneurs alike.

So, as a leading social media scheduling and management platform, we took matters (AKA data!) into our own hands and analyzed over 22M Instagram feed posts (images, videos, carousels, and Reels).

Here’s what we found.

Does Posting Frequency on Instagram Really Matter?
How Often Should You Post on Instagram Every Week?
How Often You Should Post on Instagram for Reach & Engagement
So, How Often Should You Really Post on Instagram?

Does Posting Frequency on Instagram Really Matter?

Short answer: yes.

While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app.

“The more consistent your posts, the more your audience will get to know you — which in turn builds trust. They’ll also know what to expect from you, giving them a reason to follow and engage with your content,” says Later’s Social Media Manager, Christine Colling.

Since posting more consistently on Instagram, I’ve reached 187k views on my reels 😩 I really think there’s something to explore there y’all …
— Aasha Collins (@aashacollinsxo) September 27, 2022

But it has to be manageable.

Rather than posting just to post, be more strategic and consider what’s achievable for you (or your team).

“Consistency doesn’t have to mean posting every single day. Set your own pace and create a reasonable schedule — even if it means starting with just one or two posts a week,” adds Christine.

Plus, not every post type is created equal.

If your goal is to reach more eyes, you may want to focus on creating Reels or shareable carousel posts.

If you’d like to connect with your audience, doubling-down on Instagram Stories could encourage an influx of DMs.

The takeaway?

While posting consistently on Instagram will help you build a community, it’s important to:

Define (and frequently revisit) your social strategy and goals
Determine an achievable posting frequency
Experiment with different post types
Analyze your content performance to see what’s working

FYI: Later’s Instagram scheduling tool is trusted by over 4M creators, brands, and social media managers. Plan, preview, and publish your posts in advance — create an account, today:

How Often Should You Post on Instagram Every Week in 2023?

After analyzing over 22M Instagram feed posts from January 1, 2022 to October 12, 2022, we found that users with:

Nano accounts (0-10K followers) post an average of 3 feed posts per week
Micro accounts (10K-100K followers) post an average of 3 feed posts per week
Mid accounts (100K-500K followers) post an average of 5 feed posts per week

How does that stack up against Instagram’s recommendations?

In June 2021, Adam Mosseri, Head of Instagram, suggested posting, “a couple feed posts a week, and a couple stories a day. ”

Yes, that advice is a little vague, but remember: one size doesn't fit all.

As for Later’s social team?

With over 470K Instagram followers, we post an average of 10 feed posts a week (around 1-2 a day).

But how often should you post for optimal engagement and reach by post type — for example, how many Reels a week? How many carousels?

Keep reading, we’re breaking down all the data below.

How Often You Should Post on Instagram in 2023 for Reach & Engagement — According to Post Type

Depending on your specific Instagram goals, your post type could be the ticket to increased reach, engagement, or a combination of both.

Reach rate is a valuable indicator of your exposure, while engagement rate can indicate how well your content resonates with your community.

Based on our analysis, here’s how often you should post on Instagram — for optimal reach and engagement — according to post type:

How Often Nano Accounts Should Post on Instagram— According to Post Type

According to our analysis, Nano accounts (0-10K followers) see the highest average engagement rates with Reels.

1 Reel = an average engagement rate of 3.95%.

And if you’ve got even more time (and resources) on your hands, posting 14 Reels = an average engagement rate of 4.73%.

However, carousel posts get a ton of engagement too. Posting just 1 carousel a week = an average engagement rate of 3.36%:

When it comes to reach rate, posting more Reels reigns supreme:

How Often Micro Accounts Should Post on Instagram — According to Post Type

Micro accounts (10K-100K followers) tend to see high average engagement rates with Reels and videos.

If you want to go big, 20 Reels = an average engagement rate of 2.99% — the highest of all post types.

In comparison, 1 Reel = an average engagement rate of 1.05%.

But carousel posts come in strong too! Posting anywhere from 1-5 carousels a week can see an average engagement rate of 0.9% or higher:

For reach rate, on average, the more Reels and video content you post per week, the higher your overall reach:

How Often Mid Accounts Should Post on Instagram — According to Post Type

Mid accounts have between 100K-500K followers, so it comes as no surprise that their engagement rates are lower than their Nano and Micro counterparts.

However, a healthy mix of Reels and carousels — for example, 5 of each a week — can see an average engagement rate over 0.74%:

For reach, yet again, posting multiple Reels a week yields the best results:

P. S. Our team analyzed over 11M posts to discover the best time to post on Instagram. Bookmark this: When Is the Best Time to Post on Instagram in 2023?

So, How Often Should You Really Post a Week on Instagram?

If you want to reach new audiences, posting more Reels — paired with an effective hashtag and keyword strategy — is always a good idea.

However, if engagement is the name of the game, consider using a variety of post types — carousel posts and single images have decent engagement rates too.

But most importantly, try not to get caught up in the numbers — creating quality content trumps quantity.

Instead, use this data as a starting point to gather insights and experiment with your own account to find what works best.

FYI: With Later’s free social media scheduling tools, you can schedule all of your Instagram content in advance — hello, timesaver! 🎉

*Study based on analysis of 22M+ Instagram feed posts (images, videos, carousels, Reels) published via Later between January 1, 2022 - October 12, 2022. Data by Wissam Ghoudi.

About the Author

Monique Thomas

Content Marketing Specialist

Monique is Later's Editorial Content Marketing Manager. You can usually find her sipping matcha or adding another book to her TBR list. Say hi on Instagram — @wordsbymonique

Plan, schedule, and automatically publish your social media posts with Later.

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The Secret Formula for Instagram Success in 2023

By Jillian Warren

How Often to Post to Social Media in 2023

How often to post on Instagram

How often to post on TikTok

How often to post on Facebook

How often to post on Twitter

How often to post on LinkedIn

How often to post on Pinterest

How often to post on Google My Business

How to know the best posting frequency for social media

How to schedule social media posts

It’s the question that launched a thousand sleepless nights: “How often should I post on social media?”

Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow.

We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. Here’s a quick summary of what we found, but read on for more in-depth details:

Instagram: Post between 3 and 5 times per week.
Instagram Stories: Post 2 times per day.
Twitter: Post between 2 and 3 times per day.
Facebook: Post between 1 to 2 times per day.
LinkedIn: Post between 1 to 2 times per day.
TikTok: Post between 3 and 5 times per week.
Pinterest: Post at least 1 time per week.
Google My Business: Post at least 1 time per week.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

How often to post on Instagram

Post 3-5 times per week on Instagram.

Our experts recommend creating at minimum, three posts per week on Instagram. Ideally, these are mixed media posts (carousels, reels, static posts, etc.) Using different social media content types is especially important if you post more than three times per week.

Instagram Stories can be used more frequently, though Instagram’s own Adam Mosseri recommends 2 Stories per day.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

Posting frequently on Instagram increases your chances of showing up in the Explore feed, being featured on another account, or appearing in the top search results for keywords you commonly use. Posting regularly is also a great way to test out what resonates with your audience.

If you think that an algorithmically controlled timeline means post-timing doesn’t matter, think again. Our experiments have proven that post timing does have an impact on Instagram engagement.

Key Instagram statistics to keep in mind when posting:

Instagram has 1.39 billion global active users.
The most active brands post 17 Stories per month.
The average American user spends 30.1 minutes a day on Instagram.
Instagram is the #1 platform for people to connect with brands.
Instagram users spend around 11.7 hours per month on the platform.

View all the latest Instagram statistics here, and details on Instagram demographics here.

How often to post on TikTok

Post 3-5 times per week. Or, as much as you can.

While TikTok actually recommends posting 1-4 times per day, that may not be realistic for everyone. If you’re just getting started, 3-5 times per week is a great place to start.

According to Hootsuite’s own Brayden Cohen, Manager of Social Media, “TikTok is the place to test content and see what sticks or flops.”

The TikTok algorithm is tricky, but the more you post on a regular basis, the more likely you are to get in front of a larger audience and see what works well. Aim to post 3-5 times per week so that you’re consistently staying in front of your followers. With each post, track the video views, engagement, and amount of time a viewer spends watching your video to get a better idea of how effective it is.

@hootsuite
Angela Bassett really did the thing! #BAFTA

♬ original sound – Hootsuite

Using hashtags on each post can also help your content get discovered by potential customers. Be sure to analyze the performance of each post and refine your posting strategy based on what resonates best with your audience.

As well, timing matters on TikTok. Tap into the best times to post on TikTok to ensure your content reaches the most users.

Key TikTok statistics to keep in mind when posting:

TikTok was the most downloaded app of 2022, with 672 million downloads.
TikTok has over 1 billion monthly active users.
TikTok is more popular than Instagram with Gen Z users.
TikTok is the top app for consumer spend.

Find the latest TikTok statistics here and learn more about TikTok for business here.

How often to post on Facebook

Post 1-2 times per day on Facebook.

Organic reach is down everywhere, but Facebook seems to be the hardest hit. Currently, the average Facebook page post engagement rate sits around 0.07%. These numbers aren’t expected to perk up anytime soon.

Our experts recommend posting 1-2 times per day on Facebook. This should help you stay present in the minds of your audience, but not go so far as to overwhelm their feeds.

“Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility,” says Brayden Cohen, Manager, Social Marketing at Hootsuite.

To keep that regular content coming, it’s a good idea to create a content calendar to stay organized. Try out our free content calendar template, or play around with scheduling tools like Hootsuite.

Key Facebook statistics to keep in mind when posting:

Facebook is the world’s third most-visited website.
67% of Facebook’s monthly users are active daily.
The average user spends 30.1 minutes per day on Facebook.
The average Facebook Page posts 1.68 times per day.

Get some more fascinating numbers in our breakdown of the latest Facebook statistics and Facebook demographics.

How often to post on Twitter

Post 2-3 times per day on Twitter.

Things move fast on Twitter. This news-centric platform means Tweets have a short lifespan. So, you’ll need to post a little more often than you do on other channels.

Brayden says, “This is probably the only channel I would say that quantity over quality matters.” The more you post, the more likely you are to show up in the constantly growing feed.

There are plenty of power users out there. Some accounts are posting 50 or 100 times a day. If you’ve got the time, we’re certainly not going to stop you. But, to keep your brand’s presence active and engaged on Twitter, you really don’t need to drop everything and commit to a full-time gig Tweeting.

In fact, for the general @Hootsuite channel (where the audience is followers, customers, and prospects), the Hootsuite team posts 2-3 times per day.

I am: ⁰⁰
❌ Single
❌ Taken
❤️ The writer, designer, producer, strategist, planner, and project manager behind the company’s branded accounts

— Hootsuite 🦉 (@hootsuite) February 14, 2023

Remember that, however frequently you’re posting, the best practice is to follow the rule of thirds:

⅓ of tweets promote your business
⅓ share personal stories
⅓ are informative insights from experts or influencers

Keep in mind, engaging with your audience or other community partners is a big play with posting frequency too!

Find more Twitter marketing wisdom over here.

Key Twitter statistics to keep in mind when posting:

The average user spends 5.1 hours a month on Twitter.
One-fifth of Twitter users under 30 visit the site too frequently to keep track.
16% of internet users aged 16-64 use Twitter for brand research.
People will spend at least 6 minutes per day on Twitter in 2023.

Check out our complete list of updated Twitter statistics (and explore our guide to Twitter demographics while you’re at it!)

How often to post on LinkedIn

Post 1-2 times per day on LinkedIn.

LinkedIn itself says companies that post weekly see a 2x life in content engagement. They also recommend posting at least once a day, even on weekends. Oh, and they say scheduling your posts with [amazing] partners like Hootsuite is the way to go. Hey, that’s not a promo, it’s literally in their documentation. You can’t argue the facts!

Keep in mind, LinkedIn content can live in user feeds for a long, long time. This is because when someone engages with your post, it will begin to show up in their connections’ news feeds. Additionally, users can filter the feed by “top” and “recent” content, which could increase the longevity of your posts if they go viral.

Quality over quantity matters here, so it’s important to craft interesting, engaging content that is timely and relevant. Right now, LinkedIn feed filters are changing and you’ll soon be able to filter your feed for topics like “video-specific content.”

Hootsuite’s LinkedIn account tends to fall on the more-frequent end of the posting spectrum. We generally post 2-3 times per day, and sometimes up to five depending on campaigns and events.

Don’t forget: Hootsuite Analytics can help ensure your posting strategy is aligned with your engagement goals.

Key LinkedIn statistics to keep in mind when posting:

LinkedIn has 875 million members.
Over 77% of LinkedIn users are from outside the US.
52 million people use LinkedIn to search for jobs each week.
16.2% of American users log into LinkedIn every day.

Here’s the full list of updated LinkedIn statistics (and LinkedIn demographics, too). Plus, explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.

How often to post on Pinterest

Post at least 1 time per week on Pinterest.

According to Pinterest, “Quality and relevance matter more than frequency on Pinterest. So while you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb.”

Unlike platforms like Instagram and TikTok, virality isn’t the goal on Pinterest.

Content on Pinterest has a long shelf life. One post can be viewed and shared for weeks or even months after it’s been posted. That’s why creating content with high engagement and relevance is more important than going viral.

To optimize your posts, make sure to follow the creative best practices such as:

Use visuals that stand out
Target keywords in your captions
Use hashtags where appropriate
Create content tailored to your audience’s needs

Depending on your goals, you may want to post multiple times each week. How frequently you post will depend on the type of content you’re sharing and the size of your audience. Your Pin stats is a great place to review Pin performance and see how your audience is interacting with certain content types.

Hootsuite Analytics and Impact can also help draw lines between how Pinterest content is affecting web traffic, or how an uptick in followers translates to views on other platforms.

Key Pinterest statistics to keep in mind when posting:

Pinterest has 445 million monthly active users.
Pinterest’s monthly global user figures increased by 5% in 2022.
Gen Z and men are Pinterest’s fastest-growing audience
75% of weekly Pinterest users say they’re always shopping

Check out the latest Pinterest statistics for business and Pinterest demographics to inform your Pinning strategy.

How often to post on Google My Business

Post at least 1 time per week on Google My Business.

Google My Business posts might not be the first thing that comes to mind when you think about social media for business. But, this platform can be surprisingly effective at helping your local SEO and boosting customer engagement.

Google My Business posts used to expire after 7 days. But, in 2021, Google changed this feature and you’ll now see the last 10 published posts. Google does note that posts are archived after 6 months unless otherwise specified.

Posts on Google My Business need to be incredibly timely. Generally, your audience is looking for something they can do, see, or eat, right now. So, posts should focus on current offers or events.

The ideal frequency for posts depends on the type of post, but generally, it’s recommended to post at least once per week. You can also break up your posts into different times of day and days of the week based on when your target audience is online.

Current offers, images of your business location or space, and new product announcements tend to do well on this platform.

Key Google My Business statistics to keep in mind when posting:

Google is the most visited website in the world, with over 80 billion total visits.
Businesses with completed Google My Business profiles are seen as 2.7x more reputable.
Customers are 70% more likely to visit, and 50% more likely to consider a purchase if your business has a completed Google My Business profile.
49% of GMB businesses receive more than 1,000 Views on Search per month.

Learn how to get more customers with Google My Business and how to write great Google My Business posts today.

How to know the best posting frequency for social media

Knowing the best posting frequency for social media requires some trial and error. What’s good for some brands may not work for others.

Enterprise teams will be able to post more frequently than individual entrepreneurs. As well, individual traits like audience size, community loyalty, geographic location, and content type can drastically impact the performance of your posts.

Brayden Cohen says, “To see what is best for you, try testing different posts at different times and different quantities to see what drives the best performance for your content and channel. Continue to test, learn, and pivot.”

Always remember: the quality of content matters more than frequency. While posting more content may help to some extent, the more relevant and useful your content is to the audience, the better your social channels will perform.

How to schedule social media posts

Hootsuite lets you schedule social media posts in advance, so you can post with the right frequency on every channel. With Hootsuite Planner, you can create a post calendar that clearly shows when to post and what content to share. In the Composer, you can also set up bulk scheduling for posts. This allows you to quickly and easily schedule multiple posts at once.

Get started with our complete guide to scheduling your social media posts.

Use Hootsuite to schedule and publish all of your social media posts at the best times, engage with your followers, and track the success of your efforts. Sign up for a free trial today.

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Optimal Instagram Posting Frequency: 20+ Expert Tips

How often do you post on Instagram? Many bloggers, no matter how many followers they have, don't know if they should post new posts once a day, three times a week, or several times a day.

You don't want to bore your audience with too frequent posts, but being forgotten is a so-so prospect.

What to do?

There may not be a universal answer to this question, but in this article you will find advice from 20+ marketers with years of experience in managing Instagram accounts. You will learn how to develop a strategy that is right for your company and audience.

Article content

How often to post on Instagram: best practices

Daily posts

1. Instagram algorithms may reward you
2. Increased visibility
3. You keep the attention and interest of the audience

Posting 3-5 once a week

1. Engagement rate can grow
2. Opportunity to improvise
3. You won’t have to post irrelevant content

Posting 1-2 times a week

Do I need to make a schedule?

Quality over quantity

What's next?

How often to post on Instagram: best practices

If you've been looking for the secret formula to find the exact answer to this question, we're going to have to disappoint you: best practices vary by industry and company type. Much depends on the preferences of your audience.

Only one thing is universal - you need to study your subscribers and find out how often they want to see you in their feed. Below you will find recommendations from marketers, most of whom have been blogging on Instagram for more than three years (>40% of respondents), which means they have had enough time to test different strategies and find out which ones work best.

How long has your company had an active Instagram account?
Less than a year
1-3 years
Over 3 years
We don't have an account

Read also: How to grow your business by attracting leads from Instagram?

Daily posts

Some companies benefit from publishing new posts every day. This may depend on your goals, or whether you work in B2B or B2C, or what other channels you use to promote your products or services.

If Instagram is your main social media platform for finding new potential buyers, then according to experts, posting every day can be especially beneficial for your company.

There are three reasons for this:

1. Instagram algorithms might reward you

You may have heard complaints about Instagram's algorithms: if you take a moment to distract yourself, your audience reach shrinks. While it's not true that all activity on an app is tracked by a single algorithm, frequent and regular posts do get more engagement.

John Frigo of Best Price Nutrition says, "Instagram's algorithms, and indeed most social media, reward frequent posts, so it's best to post daily."

2. Increase visibility

Many companies benefit from publishing one post each day. Marketing experts believe that this frequency of posts is optimal: they do not overload the audience and at the same time do not let you be forgotten.

Only 10% of survey participants have an audience between 25,000 and 50,000 subscribers, the majority (more than 30%) have less than 1,000. In order to attract more, increase visibility and expand your reach, it can be beneficial for you to post every day.

How many followers does your Instagram account have?
Less than 1,000
1000 - 3000
5,000 - 10,000
3,000 — 5,000
25,000 - 50,000
10,000 - 25,000

For Finding Balance's Lily Ugbaia, daily posts are the best fit for her company and audience. This frequency of posting helps to attract the attention of new followers: “Instagram is a very visual platform. Therefore, to get the most out of it, you need visuals that represent your company so that customers and potential buyers can see you all the time.”

Harriet Chen of CocoFinder also believes that daily posts increase visibility on Instagram. It can be useful to post even a few posts a day: “Experts believe that you need to post new posts every day. But for maximum engagement, you need three posts a day. This frequency increases the visibility of your brand and helps boost sales of your products.”

3. You keep the attention and interest of the audience

Daily posts give engaged audiences exactly what they want. If your followers enjoy interacting with brands, posting daily will help keep them engaged and allow followers to enjoy new content all the time so they don't lose interest.

“For years, we have been experimenting with post frequency and choosing the best strategies for our business Instagram account,” says Jonathan Ofrey of Growth Hackers Agency. "We've found that daily posts work best because by providing content regularly, we keep engagement without overwhelming our community."

Chloe Sisson of Zen Media agrees that posting more than once a day can overwhelm subscribers unless the posts are related to each other. “If Instagram is your main marketing tool, it is recommended to post once a day. Set a specific time for this so your followers know when to expect your content. We post once a day. We have found that this frequency works best for our audience.”

Read also: How to build a large audience on Instagram: 7 recommendations

Posting 3-5 times a week

What if you can't post every day? Or, for example, is your audience dissatisfied with an overabundance of content? Do not worry. Some experts recommend posting once or twice a week, as well as posting on weekdays rather than weekends.

Once again, it all depends on your audience. If your target followers commute during the week and spend the weekend with their family without looking at their phones, you'll schedule your schedule so your best posts don't go unnoticed.

1. Engagement rate may increase

The majority of survey participants (more than 30%) name an engagement rate of 1-3%, and this is good for Instagram. The majority of those surveyed only post a few times a week because such a schedule increases engagement. The audience has more time to explore the content and interact with it.

What is your average Instagram engagement rate?
Less than 0.5%
0.5 - 1%
1 - 3%
Over 3%
Don't know

2. Ability to improvise

Sometimes something unexpected happens that you want to tell subscribers about. If your schedule calls for two or three posts a week, you can always cram in an announcement or post something impulsively without overwhelming your audience.

A strict schedule also robs your profile of authenticity. Authenticity is important because people want to get to know you, feel your energy, and see if you're the right fit for them. People want to talk to people, not robots.

So always leave space for spontaneous posts, as Stephanie Gutierrez of Online Optimism advises. She thinks it's best to post 3-5 times a week if you want to "maintain an active Instagram account that grabs and keeps attention. It's important to leave room in your content plan to accommodate the new material that's coming out this week and stay on schedule."

3. You don't have to post irrelevant content

What if you post a post a day and have nothing prepared for today? Will you post anything just to stay on schedule? Frequency is important, but not enough to post irrelevant content.

Dennis Hancock of Mountain Valley MD thinks you shouldn't post just to tick off a plan. The best practice is to “post often enough for your audience to remember your brand, and if your posts are engaging, Instagram will reward you with a wider audience reach. Posting once a day is good if you share something important. No need to post irrelevant or weak content.”

Charlotte Spence of Mattress Nerd says, “Posting 3 times a day is annoying for most users and will quickly lead to unfollowing. Make a schedule and post anywhere from 5 posts per week to 2 posts per day, but only if you're sharing high quality content. Create your posts ahead of time when you have a good idea, and if you don't have a good post ready, don't post anything. Better to remain silent than to post irrelevant content."

Read also: Lead generation on Instagram: how to create photo captions?

Posting 1-2 times a week

If Instagram is just one of your marketing channels, then you don't need daily posts to maintain your online presence and keep your audience up to date with all the latest news about your brand.

Posting once or twice a week works well if you're consistent. Mitchell Harad of Expert Opportunities says it's important to stick to a schedule, and consistency is "the most valuable quality" for a company looking to win over an audience.

“If you only post once a week, that's fine. Just make it a habit to do it at the same time so your audience will expect it. The same goes for posting three times a week. This strategy isn't three times better: it's just as valuable if you stick to your schedule. The audience craves consistency, and when the frequency of your posts provides it, that's good."

This is true: people love routine and predictability. If your followers are used to reading your content over their Tuesday morning coffee, don't disappoint them.

"It's important to set up a schedule and stick to it so your community knows what to expect from you," says Jordin Jewell of Simple Machines Marketing. - If you decide to post twice a week, then twice a week share valuable, engaging content that your audience will want to keep and forward to friends. If you can post content like this five times a week, that's great! But it’s better to share valuable content 1-3 times a week than to post anything every day for show. ”

Read also: Why Your Instagram Posts Don't Engage: The Scientific Reason

Do You Need to Schedule?

Does every company need a schedule for posting content? Scheduling is useful because people will get used to you posting at certain times and will wait for them.

Tarlia Smedley of Pulse Recruitment says consistency is key. “Instead of requiring a fixed number of posts every day or every week, I believe that success on Instagram depends on the quality and consistency of the posts.”

“There is no point in posting low quality content, especially if you are not achieving the desired engagement metrics. In that case, I would suggest posting less content overall to focus on the quality of posts with higher engagement rates.”

For those who don't know how often to post, Smedley's advice is: “Determine how much content you can create in a week and stick with that amount of posts. You may only post them three times a week, but if you spread them out by day of the week and stick to a schedule, you'll get better results in the long run. Each company is different, so set achievable goals for yourself and post at least once a week and no more than three times a day.”

Engagement is important, of course, but sometimes it can be difficult to create engaging content for Instagram, especially if it's not the only platform you use to advertise and find new audiences. Alex Birket of Conversion.AI thinks the key is to create something of value and attention: “Actually, I think you shouldn't be posting as often as you think. Creating interesting content for Instagram is not easy, especially for companies: you are competing with friends and family of your followers. Your ad may not be the most interesting thing they see in a day.”

Most people don't go to Instagram to shop and watch ads, so your job is to create an interesting and engaging story. Birket says: “I think you should post when you have something interesting for your followers. But don't overdo it. Instagram algorithms are such that the more followers interact with your content, the higher you will appear in their feed, and vice versa. Therefore, quality is more important than quantity. Anyway, it's about posts, but you can post more stories."

Also read: Stop organic social media activity to increase profits

Quality over quantity

All experts agree on one thing: quality is always more important than quantity.

Over time, your audience will get to know you better and understand which of your posts are authentic and which are posted for show. If you don't have the time or material to create a quality post, it's best not to post anything.

It takes a lot of time to experiment and find out what works for your audience. To get started, try the best practices recommended by the experts. This way, you will probably find your ideal posting frequency faster and develop a schedule that works for you and your audience.

The main thing is to listen to what your followers want and monitor their reactions to your posts. Then you will be able to strike a balance, delight and engage your audience, and provide them with high-quality content so that your Instagram community will grow and grow.

What's next?

Suppose you have collected a large number of followers on your Instagram account, how to convert them into buyers? A prominent avatar, a competent offer, a clear call to action in the profile and a link to a mobile landing page are aimed at attracting potential customers from Instagram as much as possible. Therefore, if your bio does not contain these elements, it's time to correct this omission.

High conversions for you!

Source: databox.com. Image: freepik.com

02-09-2021

Optimal Instagram Posting Frequency: 20+ Expert Tips

How often do you post on Instagram? Many bloggers, no matter how many followers they have, don't know if they should post new posts once a day, three times a week, or several times a day.

You don't want to bore your audience with too frequent posts, but being forgotten is a so-so prospect.

What to do?