How many instagram stories per day
Instagram Stories Stats - TrueList 2022
Last updated: 15.07.2022
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Author: Maja Josifovska
The stories feature on Instagram has opened up an entirely separate universe of opportunities on the platform and Instagram stories stats are there to prove it. This is where real, life-inspired content thrives before disappearing forever after 24 hours unless you save it in the stories archive. However, even within such a short period, stories can attract interest, build trust, and generate user feedback and engagement. If your business needs a jump into this exciting ocean of fun and opportunities, our list of useful stats below will certainly get you going.
- Over 500 million Instagrammers use stories daily. (SproutSocial, Backlinko)
- 70% of Gen Zers and 59% of millennials watch stories on Instagram. (Business Insider)
- Stories are a way for 61% of Instagrammers to see what their friends are doing.
(Jumper Media)
- Influencers are paid between $43 and $721 for IG stories. (Klear)
- 86.6% of businesses use Instagram stories in their marketing strategies. (Earth Web, eMarketer)
- In 83% of the cases, using stickers in stories enhances video performance. (Facebook)
With a total of 1 billion monthly active users, nearly 87% of Instagram users actively create content with the stories feature, not on a monthly but daily basis. It is no wonder the feature has gained so much popularity since it was first introduced. A quick look into the performance of Instagram stories vs posts, however, reveals that only 36.6% favor watching stories. The remaining majority (63.4%) prefer to scroll through the Instagram feed.
(The Preview App)
2. Instagram stories usage statistics indicate that over 500 million Instagrammers use stories daily.
The number of Instagram account holders who actively use the IG story feature daily is massive. Just as recently as 2018, the number was 400 million, which is impressive growth. The number of Instagram stories’ daily active users directly rivals the ones of Facebook and Messenger, as well as WhatsApp Status DAU figures. Compared to Snapchat’s 190 million total daily users, it’s clear that Instagram stories are among the most popular platform features out there today.
(SproutSocial, Backlinko)
3. Instagram user statistics show 70.8% of Instagrammers are younger than 35.Statista’s data on the worldwide distribution of Instagrammers by age show that a little over 70% of the platform’s users are under 35. How does this information help you? For example, if you’re selling retirement plans, with only 2.1% of 65+ users, Instagram is definitely not the place you want to start targeting audiences.
(Statista)
4.
70% of Gen Zers and 59% of millennials watch stories on Instagram. According to Instagram stories user statistics, there is growing popularity of this IG feature among the world’s dominant populations—Millennials and Gen Zers. Gen Z stats show that a whopping 70% of this age group are fond of stories on Instagram, but a little more excited about Snapchat’s (72%). The situation is different with millennials. Research shows this generation is more keen on seeing IG stories (59%) than Snapchat stories (52%). What these two generations have in common, though, is the steady unpopularity of Facebook stories.
(Business Insider)
5. Only 31% of millennials create content on Instagram.Instagram stories vs Snapchat statistics show that creating stories or posts on Instagram is less popular among teenagers with 58% preferring to do it on Snapchat. Generation Z research indicates that only 39% actively create content on Instagram. Millennials appear very little interested in creating content on Instagram or Snapchat as the percentage of post creators is low at 31% and 34%, respectively.
(Business Insider)
6. Compared to posts, the reach rate of Instagram stories is lower and ranges between 1.2% and 5.4%.Reach rate for stories on Instagram, as Instagram stories vs feed statistics indicate, is between 2.5% and 5.4% (less than in 2020), meaning your chances of reaching a higher number of people is better with Instagram posts. In contrast, posts indicate an organic reach rate of between 9% and 20%. An Instagram story vs post comparison signals that the difference between reach in posts and stories lowers as the number of followers grows.
(Rival IQ)
7. According to Instagram statistics, IGTV engagement rate declined by 75.6%.Launched in 2019, the feature allowing Instagrammers to upload videos of up to 60 minutes in length had reached a solid engagement rate of 0.45% by the start of 2020 and an even better rate of 0.93% for influencer marketers. However, by late October, the IGTV engagement rate had dropped to minimal 0.
11% noting a decline by 75.6%.
(Trust Insights)
8. Stories are a way for 61% of Instagrammers to see what their friends are doing.The latest Instagram stories statistics show that six out of ten people use this feature as a sneak peek into their friends’ lives. No, not in a creepy or stalker kind of way but it’s just the way technology works nowadays. But since we are discussing stories and why people use them, a good-to-know fact about Instagram stories would be that 58% of people also use them to view authentic content.
(Jumper Media)
9. Instagram stories stats show the feature has increased the average daily time users spend on IG to 29 minutes.The Instagram stories feature has encouraged users to spend more time on the platform, increasing their average daily usage to up to 28 minutes. Users will spend an average of 14.2 minutes on Pinterest every day, while TikTok consumes 32 minutes from their user’s day.
(BroadBand Search)
10. Influencers are paid between $43 and $721 for IG Stories.Judging by Instagram stories business stats, it really pays off to be a social media influencer, especially on Instagram. One story can get you up to $721 if you’re a celebrity and the money is also good if you have between 500 to 5,000 followers. Instagram story analytics further reveal that micro-influencers can earn as much as $73 per story. In contrast, the so-called ‘power influencers’ with over 30,000 followers can earn around $200 by just sharing just one story.
(Klear)
Instagram Stories Stats For Marketers11. Marketers in the US spend 31% of their Instagram ad budget on stories.Of course, they spend more on feed posts (69% to be exact), but this only shows how aware they are of the potential of the IG stories feature. Instagram stories vs feed marketing data indicate that maintaining a balance of about ⅓ Stories and ⅔ feed posts is an excellent plan to consider when you venture on your new Instagram advertising strategy.
(eMarketer)
12. 86.6% of businesses utilize Instagram stories in their marketing strategies.Instagram stories stats indicate that a majority of marketers leverage IG stories for their influencer marketing campaigns. Based on eMarketer’s research, when asked whether they used this feature in their marketing efforts, 37% of marketers said stories comprised up to 25% of their campaigns while 33% said between 26%- 50%. Additionally, 17% of respondents said up to 74% of their campaigns were focused on stories and another 13% said up to 100% of their influencer campaigns used this feature.
(Earth Web, eMarketer)
13. Instagram stories business stats mention 36% of stories promote a product.According to a study by Klear, most brands that use Instagram stories for business purposes focus their content on product promotion (36%). Next on the list with 22% are business IG stories that offer an “inside look” into various products or features, while 14% host an influencer takeover.
10% of brand stories feature various life events, while the good old “how-to” stories account for 5%. Branding agencies should consider using Instagram Stories more in the future.
(Klear)
14. 96% of US marketers will continue to use Instagram stories in the six months to come.One thing no marketer can dispute is the data provided by Instagram stories for business statistics on the effectiveness of Instagram swipe up ads (when done right, of course). The most important thing to keep in mind is their continuous performance compared to other advertising channels such as Instagram feed and Facebook. Sharing on Instagram stories has already surpassed both. In a typical month, 50% of all businesses worldwide produce at least one Instagram story. Businesses are also the creators of a third of the most-watched stories on the platform.
(Embed Social)
15. Instagram stories stats reveal 60% of businesses use interactive elements in their stories.
So, don’t stress if you do not create stories every day. After all, users prefer quality over quantity. If you don’t have anything new to share, wait till you do and watch the magic happen. Since we are discussing quality, here is what the latest tips on the Instagram stories format reveal: 60% of businesses use interactive elements, such as location tags, @-mentions, polling stickers, etc. For example, Dunkin’ Donuts reduced their cost-per-view by 20% because they used their custom made sticker.
(Neal Schaffer, Instagram)
16. In 83% of the cases, using stickers in stories enhances video performance.Facebook’s research reveals that stickers in video stories on any platform can be a game changer. Some other video Instagram stories engagement stats also show that stickers really stick with customers. Why?! Because engaging features, such as the popular questions sticker, is what makes your video stand out. The trick is not to overdo it because using too many stickers can backfire.
(Facebook)
17. In February 2018, the US apparel brand Gap achieved a 73% higher click-through rate in a chart-topping IG stories ad campaign.In a revolutionary marketing move back in February 2018, the US apparel giant Gap decided to experiment with Instagram stories with a carousel campaign that took it to the heights of success. The plan was to utilize the functionalities of this relatively new format to boost sales and build brand awareness. Instagram stories engagement stats reveal that the campaign was a roaring success resulting in a 73% higher click-through rate than previous ad runs, a 4-point lift in message association, and a 17-point lift in ad recall. How did they manage it? Relatively easy. In a bid to drive Instagram Story engagement, the company added call-to-actions to each card of the carousel, linking it to its website using the swipe up feature.
(Instagram)
18. Businesses share one-third of the most-viewed IG stories.
Just when you think you know all about Instagram stories, more surprising Instagram story stats emerge. Back in 2017, around 8 million businesses registered, and 50% had reported they had created a story, and one-fifth of these organic stories received a direct message from a customer. This should not come as a shock as currently 80% of Instagram users follow businesses, watch Insta stories created by them, and interact by sharing and DMing them if they need more information.
(Embed Social, Loco Wise)
19. The latest Instagram stories statistics reveal 58% of people have become more interested in a brand or product after seeing it in stories.If you are looking for a way to get your product on the market, IG stories are an easy and effective way to do it. In fact, almost six out of ten people confirm a good Instagram story is how they got interested in a brand/product. Learn all about Instagram stories from the brands you like and follow, check what they post, mix them up with your ideas, and you’re ready to start marketing on Instagram.
(Omnicore Agency)
20. Sports Instagram stories have a massive 90% completion rate.Instagram stories for business statistics show the latest trends are about the efficiency of this feature. A recent Marketing Charts’ research suggests sports Instagram stories had the highest completion rate of 90%. Entertainment accounts on the other hand improved most in 2020 seeing a solid growth by 88% compared to 81% the year before. Still, longer stories generate higher reach, indicating that you should carefully pick your strategy as per your particular goals.
(Marketing Charts)
21. Fitness rules Instagram stories for business with 73% of all feature posts.A closer look at Instagram stories stats demonstrates the apparent domination of the fitness industry in the fight for followers. A recent report by Klear mentions that this industry generates 73% of all Instagram stories posted by business accounts. The fashion sector comes in second with 70%, followed by retail with 56%.
Surprisingly, Travel and Food & Drinks are at the bottom of the list.
(Klear)
22. The Support Small Business Sticker in IG stories was used by 61% of Instagram users.Fun facts originating from the latest Instagram story stats reveal that in the first month the Support Small Business Sticker was introduced in Stories, it was used by six out of ten Instagrammers. The sticker was introduced in May 2020 as a way to support small businesses and strengthen their presence by allowing users to mention a business directly within the sticker.
(Hootsuite)
23. Used by 36% of brands, product promotion is the most popular IG story type.If you’re a newbie trying to find the best format for your Instagram stories, as revealed by Instagram stories stats, product promotion is the way to kick off your campaign. Inside look stories prove successful in 22% of the cases while giving the marketing steering wheel to an influencer increases the chances of improving popularity by 14%.
(Klear)
Frequently Asked Questions When did Instagram stories launch?The Insta-stories feature was launched in August 2016. This feature allows Instagrammers to post photos and videos that vanish after 24 hours and since it was so well accepted, the company decided to launch the live stories feature in November the same year.
(Wikipedia)
How many Instagram stories should you post per day?One to seven is the optimal posting length but it is safe to post up to ten. Some post up to twenty stories a day but this might be too much and increases the chances of losing your audience half way through. In any case, Instagram allows for as many as 100 stories to be posted within 24 hours. You should post around 2 stories a day to keep your profile active.
(HootSuite)
Why are Instagram stories important?Instagram stories do not just improve your visual content strategy but also allow you to increase your reach.
As Instagram stories stats and facts show, all 500 million users like to tell their stories and love to watch IG stories even more. Whether you are an influencer, small business or even large corporation, the stories feature is a powerful tool that allows marketers to engage with their audiences and use their feedback to elevate their marketing strategy.
(Planoly)
Sources: SproutSocial, Backlinko, Business Insider, Jumper Media, Klear, Earth Web, eMarketer, Facebook, The Preview App, Statista, Rival IQ, Trust Insights, BroadBand Search, eMarketer, Klear, Embed Social, Neal Schaffer, Instagram, Instagram, Loco Wise, Omnicore Agency, Marketing Charts, Hootsuite, Wikipedia, HootSuite, Planoly
How Many Times a Day Should You Post to Instagram Stories?
A general rule of thumb you may have heard regarding social media for small businesses is to post at least once a day and no more than three times a day on a given platform. But there are exceptions — and Instagram Stories is one of them.
On most social media feeds, it’s considered rude and spammy to post many times a day because your followers will have to scroll through everything you post to get to the other stuff they might want to see. Posting too often is a surefire way to get yourself unfollowed. But Instagram Stories is, if you’ll pardon the expression, a whole other story: your Stories are all located in one specific section of the feed that is easy to skip over if your followers aren’t interested in seeing everything you have there.
However — and this is a big “however” — just because you can post 100 Stories a day doesn’t mean you should.
While there’s no set formula for calculating the exact numbers of stories you should post per day, taking the following points into consideration will help you find the right rhythm and frequency for your business that will draw your followers in rather than drive them away.
1. Only post content that adds valueEach Story you add to your feed should be of value and interest to your target audience.
It doesn’t necessarily have to be on-brand 100% of the time — sometimes deviating a bit from your usual content is refreshing, especially if you’re doing so to share something personal. But you should still be sure to stick to engaging content that will help your followers get to know you and provide them with information they will appreciate. Don’t post just for the sake of posting.
2. Avoid being spammy and over-promotionalSocial media is meant to be a platform for engaging with people and building personal connections. Using it only for advertising undermines that goal, and creates a sense of distance between you and your followers. You can certainly create posts that are pure advertisement, but these should be tucked in between other posts that add value for your followers: inspiration, useful information, and entertainment.
The same is true for your Stories feed. If every time someone clicks on your profile photo on the Story feed, they see another advertisement, they’re going to click past very quickly and may end up unfollowing you.
Even if you’re posting the right kind of content, you’re competing with a whole feed for your followers’ attention. If you want to keep their interest, you need to make your Stories stand out.
One easy way to take your Stories up a level is to use Boosted to turn your plain images or footage into standout videos with cool animations, effects, and music. By using the templates in the app, you can also create a series of slides that complement each other and flow nicely in sequence.
Here’s a recent Story from @boosted_social that included a Boosted template:
Be sure to add relevant stickers, too — especially interactive stickers such as polls, questions, and emoji sliders.
4. Use Story analytics as a guideThe best litmus test for how often to post Stories is to look at what actually happens in real time — that is, to keep tabs on your Story analytics within Instagram Insights.
Your analytics will tell you how your Stories are performing and how well they’re holding your followers’ interest.
If you notice that followers consistently drop off after 5-6 slides, for example, that may mean you’ve found the upper limit of their attention span. But it also might mean that the last few slides weren’t engaging enough, so it’s important to pay attention to the actual content they’re reacting to and not just the numbers. Trial and error can go a long way here when you’re keeping a close eye on the numbers.
You can learn more about how to view and interpret your Instagram Story analytics in our previous post, Understanding Your Instagram Stories Analytics.
The bottom lineWhen it comes to Instagram Stories, there’s nothing as valuable as consistency. Strive to show up on Stories daily, with at least 3-4 frames posted in a 24 hour period. Sharing Stories daily is much better than the sporadic Story with 10 frames.
The truth is though, that the right amount of Stories per day depends on many different factors: your industry, your particular audience, and the kind of content you’re putting out.
Create a Story strategy that’s customized for you & your business. Be realistic about the time & resources you have available to create content.
Also, while you’re in pursuit of the ideal Instagram Story quantity, don’t lose sight of the quality of your content. There’s no replacement for high-quality, engaging content that makes your followers want to see more from you. For endless Story content inspiration, check out 50 Engaging Instagram Story Ideas for Your Brand.
Action Items:
- Try using Boosted to make your Stories more engaging.
- If you haven’t already, familiarize yourself with Instagram Insights and particularly the Story analytics section.
- Experiment with your Story-posting frequency — but be sure to post only Stories that are relevant and valuable to your audience.
- Track your analytics carefully and notice any patterns that emerge from the data that may indicate an ideal number of Stories to post per day.
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Instagram limits 2021: full list
Any Instagram account wants a quick promotion - subscribers, likes, comments. And yes, you can get them not only by cheating, but also by your actions - activity in the profiles of the audience you need.
But everything must be approached with a head and measure, otherwise there is a risk of getting punished up to the loss of the account, all your efforts and budget. Therefore, let's figure out what there are limits on Instagram, and what you should not worry about. nine0007
Limits depending on account age
There are no single digits for Instagram limits. If you search for them online, you will see that different sites offer different restrictions - and somewhere they differ quite significantly.
Therefore, based on our experience and analysis, we have deduced the average limits with which your account will definitely remain safe. For convenience, they are divided into tables.
- Likes
In order to increase coverage and show their publications to more users, account owners try to increase the number of likes: someone chooses a more honest way through working with content, someone tries to win likes with direct calls to "put hearts" .
Massliking is also on the way. Regardless of how you earn likes, IG may suspect cheating. nine0007
| Account age | per hour | Per day | Pauses between actions |
| up to 6 months | 10/20 | 400/500 | 2.5 min |
| after 6 months | 20/40 | 500/1000 | 1.5 min |
| more than 1 year | 30/50 | 800/1200 | nine0082 1.2 min
- Following
Mass following is one of the most popular ways of promotion among users, but it will be unacceptable for Instagram . It doesn't matter to the algorithm how you promote your account - by yourself or with the help of specialized programs. In addition, the IG sums up the number of subscriptions and unsubscriptions. Therefore, if you have subscribed to a lot of accounts, the best way to unsubscribe from uninteresting pages is in an hour, or at best, the next day.
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| Account age | per hour | Per day | Pauses between actions |
| up to 6 months | 10/20 | 125/175 | 8 min |
| after 6 months | 15/30 | 200/250 | 5.7 min |
| after 1 year | 30/40 | 250/300 | 4.8 min |
- Comments
If suddenly an unnaturally large number of comments appear under your post, Instagram will consider that you decided to play a dishonest game with it and will gladly send you to a ban, but that's another story. Therefore, here, too, you need to know the measure.
| Account age | per hour | Per day | Pauses between actions |
| up to 6 months | 20/30 | 100/150 | 9.6 min |
| after 6 months | 30/40 | 150/200 | 7. 2 min |
| after 1 year | 40/50 | 200/300 | 4.8 min |
Related:
Comments on Instagram: from real people + how to wind up- Direct messages (not subscribers)
Instagram is quite jealous of the privacy of its users. Therefore, think carefully before mass sending messages to Direct to people who are not subscribed to you. The situation can turn against you: annoyed users can complain about your account and then "Welcome to the ban!".
| Account age | per hour | Per day | Pauses between actions | nine0090
| up to 6 months | 3/5 | 20/30 | 10 min |
| after 6 months | 10/15 | 30/40 | 10 min |
| after 1 year | 15/20 | 40/50 | 10 min |
Limits regardless of the age of the account
Limits per day, per hour, mentioned above, you can exceed after a certain period of time.
Here I will talk about the restrictions on Instagram, which do not depend on whether you are a new user of the social network or an experienced Instagrammer. nine0007
- Unsubscribes
It happens that when cheating, users use Instagram follow limits to unsubscribe. But this is a mistake - there are completely different rules for unsubscribing.
It's worth starting to unsubscribe from 500 non-reciprocal subscriptions and from 300 mutual subscriptions per day. Then gradually over the course of a month, you can add a figure. The maximum number of unsubscribes per day is 1,000 non-reciprocal and 700 mutual. We have already written more about how to remove followers on Instagram, so let's move on.
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- Mentions
In one discussion, you can add no more than 5 mentions, and tag up to 5 users in a comment. By the way, in this case, age still matters. On a new account, it is better to leave no more than 20 mentions per day, on a more mature profile up to 50.
If we talk about marks in stories, then one can mark a maximum of 10 accounts, and up to 500 users per day.
- Saves
The number of saves does not directly affect the popularity of the account. If you save 100 entries, their authors won't even know about it. But the saving of your records by other users perfectly brings the page to the top. nine0007
Spin up to 25 saves for the first week. Then you can gradually increase up to 1000.
Related:
Cheat saves on Instagram: 7 services + how to make- Posts
Through trial and error, it was possible to establish that a maximum of 25 posts per day can be painlessly published for an account with an interval of 5-10 minutes.
Plagiarism on Instagram is also punishable by a ban, so don't do it!- Stories
There is no limit on Instagram stories, you can post as many as you like. But only 100 will hang in the profile.
That is, you can also post the next ones, but the first ones will be deleted.
- Hashtags
You can leave no more than 30 hashtags on Instagram under the post. But if this is not enough for you, put the rest in the comments to the publication.
Related:
Hashtags on Instagram: how to use- Number of characters in a post
There is an exact number - 2,000 including spaces. If you exceed, Instagram will simply crop everything. However, there are ways to push the boundaries, we wrote a whole article about it. nine0007
Related:
How many characters on Instagram: about the post and not only + 20 life hacks- The duration of the uploaded video
It all depends on the format and placement on Instagram. For stories - 15 seconds, for a post - 1 minute, for IGTV - 60 minutes. For video Reels - 30 seconds.
Related:
Ideas for Instagram stories- Mass actions
As for mass liking and mass following, the limits are identical to views, likes, comments, etc.
, we have already talked about them above. When masslooking, stick to no more than 5,000 views per day. nine0007
Important. There are no limits on Instagram for views of current stories, IQTV, photo/video posts, profile visits, swipes from stories, and live viewers.
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How not to get banned
An Instagram ban can last from a few hours to two weeks. But, there is also a risk of losing your account forever. The duration of the ban will primarily depend on the severity of your violations.
Even after we announced the safe numbers of Instagram limits, the fear of "what if they get blocked" certainly does not leave you. Therefore, I will give the main advice, following which you will not fly into the ban. nine0007 This is how the fear of all IG users looks like
- Follow the rules of the social network
Carefully read the Instagram policy. If you unknowingly violate it, you can catch the most cruel measure - blocking your account without the possibility of recovery.
Interesting. Do you want to increase your statistics and reach on your Instagram? Then we recommend an analysis of the account, which will show all the weaknesses and clear of bots and an inactive audience. Click and test 3 days for free -> Instahero
- Do things regularly
Let's say you get 100 likes every day. One day, once - there are 10 of them. And then again 100 each. This strange start will immediately arouse suspicion, and Instagram will begin to closely monitor your profile.
And this means that even a small jamb will be noticed.
- Watch your limits
Don't neglect the numbers we talk about so much in this article. Otherwise, without even realizing it, you will fall into the shadowban. This is a temporary Instagram restriction on any action. In the event of a ban, when you click, for example, on a subscription, you will see that you have subscribed, but in fact the action will not be performed. Read more in the article. nine0007 The consequences of a ban can be disastrous for your statistics
Related:
Shadowban: how to check (4 methods) + how long it takes + how to get out (10 ways) merciless to "young" accounts that are less than 6 months old;
