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How many can you unfollow on instagram per day


The Latest Instagram Limits Per Hour & Day (2022)

Alexandra | Dec 18, 2021

Wondering what Instagram Limits are in 2022 for likes, comments, following, hashtags, highlights, and EVERYTHING else?

Per hour and per day?

Let’s get straight into it.

  • Instagram limits for established accounts
    • Instagram “Likes” limits
    • Instagram “Comments” limits
    • Timing limit
    • Follow limit
    • Maximum following limit
    • Unfollowing limit
    • Combined actions limit
    • Direct Message limit
    • Instagram post limit
    • Tagging people limit
    • Hashtag limit
    • Deleting post limits
  • Instagram limits for new accounts
  • Instagram Story limits
  • Instagram Story Highlights limits
  • Instagram account profile limits
  • Why does Instagram have those limits?
  • What happens if you exceed Instagram’s daily limits?
  • How to avoid getting blocked or banned?

Instagram limits for established accounts

Have you had your Instagram account for months or years?

If so, here are restrictions to know:

Instagram “Likes” limits

How many “Likes” can you do?

  • 120 per hour, or 
  • 300-500 per day

Timing limit

Are you liking or commenting on other people’s posts too fast?

  • Wait 20 – 30 seconds between each “like” or “comment”.
  • If you go too fast, Instagram might think you are a bot and block you.

Follow limit

How many accounts can you follow per hour or day?

  • About 10 follows per hour
  • 100-150 per day

Maximum following limit

You can follow a maximum of 7500 accounts.

Unfollowing limit

Want to unfollow some accounts?

Don’t do it all at once.

  • Unfollow 60 per hour
  • Unfollow about 150 per day
  • If you unfollow more than 150 per day, your account could get temporarily banned.

Combined actions limit

“Combined actions” is the combination of likes, comments, follows, unfollows and messages.

Overall, Instagram puts a limit on the total number of actions you can do in one day.

It is around:

  • 500 per day

Direct Message limit

How often can you message? How many Direct Messages (DMs) can you do?

  • 50-70 per day

Here are tips to not get blocked because of DMs:

  • Don’t send the exact same text to multiple people 
  • Create different text versions of the same message
  • Send personalized messages
  • If you receive a lot of DMs, try to reply to them in batches (some in the morning, mid-day and afternoon for example, so you don’t get action-blocked)

Instagram post limit

How many posts can you post on Instagram in one day?

Instagram hasn’t revealed a limit.

You can post as many times as you want during the day.

However:

We recommend you leave time between each post (a few minutes, or even hours).

If you post too many posts all at once, the Instagram Algorithm might think you’re a spam account and could block your account temporarily.

If you choose to auto-post to Instagram, make sure you schedule your posts at least 5 minutes apart.

Here is how I schedule posts with Preview App:

The less you look like a spam account, the better.

Tagging people limit

How many people can you tag on your post?

  • For a single post: 20 people per post
  • For a carousel post: 35 people per post

Hashtag limit

How many hashtags can you use on Instagram?

  • 30 hashtags per post

Click here to see the new Instagram hashtag trends.

Deleting post limits

Want to delete posts from your feed?

At the moment there is no limit on how many posts you can delete in one go.

Instagram limits for new accounts

Did you just create a brand new Instagram account?

Instagram wants to make sure new accounts are not spam or bots.

So you will have some limits.

I know it can be annoying. But I’m sure you don’t want fake followers or fake accounts liking or commenting on your posts.

So these Rules are important to keep fake accounts away from Instagram.

If you have a new account:

Take it easy.

  • Timing: Wait 30-50 seconds between any actions.
  • Timing between posts: To be safe, post no more than 5 times a day.  I recommend waiting 10-15 minutes between each post (or a few hours). If you want to be extra safe, post only once a day.
  • Combined actions in total: 500 actions a day. This includes the following, likes and unfollows.
  • Direct Message limits: 20-50 DMs per day.

After 4 weeks, you can go faster and send more DMs.

Instagram Story limits

Now let’s talk about Instagram Stories.

  • Number of Instagram Stories: 100 per day
  • Instagram Story length: 15 seconds per clip (Instagram will automatically split your long video into 15 second-clips)
  • Instagram Story dimensions: 1080 by 1920px

Instagram Story Highlights limits

Highlights are the circle under your Instagram bio.

  • Highlight title: 12 characters
  • How many Highlights you can create: Unlimited
  • Number of Stories per Highlight: 100

Instagram account profile limits

Here are other useful Instagram limits and rules:

  • Display name: 30 characters
  • Instagram bio: 150 characters
  • Square post dimension: 1080 by 1080px
  • Portrait post dimension: 1080 by 1350px
  • Landscape post dimension: 1080 by 608px
  • Feed video length limit: 1 hour
  • Reels video length limit: 1 minute
  • Captions: 2200 characters
  • Instagram accounts limit: 5 logged in account

Why does Instagram have those limits?

To limit spam and fake accounts.

Spam and fake accounts usually like, comment and message a lot, fast.

They act like “bots” (robots).

Instagram wants real people using the app.

What happens if you exceed Instagram’s daily limits?

2 things can happen:

  1. Action block: You can see a pop-up message that says “Try again later”
  2. Account deletion: Your account could get deleted / banned temporarily or indefinitely.

How to avoid getting blocked or banned?

Super simple: Don’t act like a bot.

Here are 4 things you can do:

1. Go slower

Don’t do too many actions too fast.

For example, don’t like or comment too fast. Otherwise you will look like a bot.

2. Space out your Instagram tasks

I know a lot of you have your own business and might not want to spend a lot of time on Instagram.

If you can, try to divide your Instagram time into tasks and set your own Instagram limits.

For example:

  • Morning: Reply to DMs (15 minutes)
  • Afternoon: Like and comment on other people’s accounts (15 minutes)

This will ensure you don’t go over the limits.

3. Use your account regularly

If you have a brand new account, try to use your account regularly.

This will show to Instagram that you act like a human, not a bot doing a LOT of actions, all at once.

4. Do not use third party apps or websites that are NOT approved by Instagram

Many apps and websites out there are NOT approved by Instagram, and do NOT follow Instagram’s Rules and Policies.

You might have logged into them, which means that they could have access to your Instagram password.

This means they could be liking, commenting, following and unfollowing with your account, without you knowing.

Which puts your account in danger of being blocked.

What to do?

If you suspect you used an unapproved app or website in the past, change your Instagram password right now.

Tip:

Preview App has been officially reviewed and approved by Instagram. Preview follows all Instagram’s Rules and Policies to keep your account safe.​

That’s it!

To sum it up:

Don’t act like a bot.

Act like a human (and go slow).

Use approved third-party apps.

Click here to use it

How To Fix “Mass Unfollow” Limitation On Follower+ Track for IG – Maple Labs – Going for Great

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All activities you can perform on Instagram have a limit to reduce the inauthentic engagement on the platform. And our mission to provide you with a safe app to help you out on Instagram. To make sure your IG account is always safe with our app, we must follow Instagram Policies.

So you may come across situations where you cannot unfollow people in our app even if you just bought. The reasons for this situation are related to violations of Instagram policies, such as unfollowing at high speed and reaching the unfollow limit. When you unfollow people in bulk, Instagram will understand that you are in danger and pause your activities. And you will encounter the same situation if you reach the unfollow limit.

How to resume activities after reaching unfollow limitation?

There’s no official announcement that lets Instagram users know the daily limits of each activity, but the numbers below are close to what we have, and other users have experienced on the platform.

If you are using our apps or not, you must make sure that you do not unfollow more than 200 accounts per day (new accounts under 3 months) and 700 accounts per day (accounts over 1 year). To make sure your account is not shadowbanned, keep your unfollow limit to less than 60 per hour with a gap of 25-30 seconds. Followers+ Track for IG helps you to easily unfollow on Instagram, which is why you might be motivated to unfollow quickly and easily.

So, if you meet activities limits situations in our app, please strictly follow these steps:

  • Stop all activities on our app;
  • Stop all activities on any third-party apps likes Followers+ Track for IG;
  • Stop all activities on your original Instagram;
  • Resume your activities on our app after three steps above within 1 – 2 hours at a lower speed. However, the time required to continue your activities depends on how much Instagram thinks you are at risk. It may last within 24 – 48h.
What happens when you unfollow too fast?

Instagram is rigid in many cases, especially when it believes an account is spamming/using bots. Instagram may limit a user’s access to perform actions like ‘commenting’, ‘liking’, and ‘following other users’. So the rule of thumb here is to avoid too many activities in a short time.If you are using multiple bots, applications, tools at the same time, you absolutely have to stop it. Please do not auto-like, auto – comment, unfollow in bulk at once.

Note that Instagram automatically spots violators, especially with users login in unauthorized means. It may ban your account for a minor or unintentional mistake. The worse part is that it will issue a permanent ban for your account.

How do you know your account has been blocked action? If you can’t perform any task in our app, please try to unfollow on your Instagram account. If there is a pop-up telling you that “this action was blocked, please try again later”, this is the sign that your account has been blocked action.

There are some solution to help you out of this situation. However, it will depend on how much Instagram trust you.

  • Switch your wifi IP address.
  • Logout of our app and stop all activities in any other apps, tools, bots.
  • Change you bio and link your account to other social media.
  • Stop all Instagram activities for 24-48 hours, and please patience.
  • Report a problem to Instagram.
Important

Why can’t I continue to unfollow even though I waited 24-48h. Login in our app, it likes you are logging in other browsers. Therefore, the unfollow counts on our app will be aggregated with the number of unfollows in your other app and your IG account. If you continue hit unfollowing in other app or/and in your IG account, your activities in our app won’t be resumed.

The Instagram limits are not the same for everyone. Instagram is more flexible with older Instagram accounts and accounts with more than 10,000 followers. Newer accounts may have smaller limits to follow/unfollow compared to older and larger accounts on the platform.

Hence, factors affecting your Instagram limits are:

  • How old is your Instagram account? The older, the better.
  • The number of Instagram followers. The bigger, the better.
  • Usage of Instagram automation. The lesser, the better.

 

What are the limits on Instagram and why stick to them? In this article, we will look at the limits on Instagram, find out what criteria to follow and for what actions an account can be blocked.

  • Why stick to limits on Instagram
  • Violation of what limits leads to blocking nine0006
  • Other limits on Instagram
  • Conclusion

Why stick to limits on Instagram

Instagram limits apply to any kind of content: the number of likes, comments, subscriptions, messages, and the like. The site algorithm checks the user's actions and blocks suspicious activity in the profile, and also warns against using "gray" promotion methods. nine0003

Note . You can read about the Community Guidelines in the Meta Help and the Instagram Guide.

The site has a negative attitude towards:

  • Cheats and automatic actions.
  • Attempts to manipulate and bypass algorithms.
  • Intrusive advertising in private messages and comments.
  • Spam.

Consequences of violation of limits

For one violation you will receive a warning, which can be viewed in the "Notifications" tab. If the moderators notice a large number of identical actions in the account, you will receive a warning, followed by blocking or deleting the profile. Particularly strict requirements apply to new accounts that have been in existence for less than six months. nine0003

  • Shadowban . The site limits the display of posts, Reels and stories - they do not fall into recommendations and cannot be found by hashtags. If you notice a sharp drop in reach within a few days, this is a sign of a shadowban.
  • Temporary lock . The algorithm limits your actions and does not allow you to like, subscribe to users or leave comments. This blocking lasts up to three days.
  • Temporary deletion of account . In this case, you do not lose access to the profile, and when you try to log in, a notification appears that the account has been blocked for violating the rules. Access can be restored, but technical support takes a long time to respond, which means it will take time.
  • Permanent ban . Instagram will delete the page without the possibility of recovery.

Recommended reading! Learn how to unblock Instagram.

You may also receive a warning for content that does not comply with platform standards. Because of him, account holders fall under the shadowban. To find out the status of your account, go from your profile to the menu and go to the "Settings" section. nine0003 Account settings

Then go to the "Account" tab.

"Account" tab

And check "Account Status".

Account Status tab

Here you can check the list of violations, see recommendations and options on how to get deleted posts back.

Check your profile for prohibited content
Convert Instagram followers into regular customers

Create a chatbot, automate communication with customers and improve sales in Instagram Direct. nine0003

Violation of what limits leads to blocking

Let's consider violations for which some functions can be limited or even blocked forever.

Limit of likes on Instagram

To increase the reach and attract users' attention to the profile, account holders put likes.

Account age from 3 months Account age from 6 months Account is over a year old
Daily 300 likes 500 900
per hour 12 likes 20 50
Minimum break 1-2 minutes

Message limit on Instagram

The site monitors the observance of the personal space of users - mass mailing to strangers who did not consent to correspondence is perceived negatively. Community members can file a complaint and your account will be blocked. Therefore, keep track of the number of messages sent to Direct. nine0003

Account age from 3 months Account age from 6 months Account age over a year
Daily 20 messages 35 50
per hour 3-5 messages 10 15
Minimum break 10 minutes

Instagram comment limit

Accounts are often blocked due to comments - make sure they are different and contain text, not just emoji.

Identical comments are treated as spam. This is followed by a warning, and if the action is repeated, the account is blocked.

Account age from 3 months Account age from 6 months Account age over a year
Per day Not recommended to use in order not to get banned 140 comments 200-250
per hour Not recommended to use in order not to get banned 7 comments 8
Minimum break - 4-5 minutes

Instagram follow limit

The algorithm takes into account the total number of followers and unfollows per day. Therefore, if you have subscribed to a large number of users, it is better to postpone the unsubscribe to the next day so as not to get banned. nine0003

Account age from 3 months Account age from 6 months Account age over a year
Daily 100 subscriptions 300 500
per hour 20 subscriptions 30 40
Minimum break 8 minutes 5 minutes 30 seconds to 1 minute

Limits on unsubscribing

You can start unsubscribing from 300 non-reciprocal and 200 mutual subscriptions per day, gradually increasing this number. But do not forget about the total amount of subscriptions and unsubscriptions per month - otherwise the account will be blocked.

nine0087 1400
Account age from 3 months Account age from 6 months Account age over a year
Daily 500 unsubscribes 2000
per hour 20 unsubscribes 50 80
Minimum break 2 to 5 minutes

Other limits on Instagram

Let's look at other limits that do not lead to blocking, but limit the number of posts - for example, stories or hashtags.

Stories

Up to 100 stories can be added per day. If you upload another one, the very first story will be automatically deleted and the total number will be one hundred. nine0003

Mentions

Up to three users per hour can be mentioned in comments, and up to 20 per day for new accounts. For profiles that have existed for more than six months, up to 50 users can be mentioned per day.

Number of characters under the post

Up to 2200 characters can be added to the post. If this is not enough for you, you can overlay text on the image and add it to the carousel, as in the screencast below.

Carousel text example

Adding photos and posts

Up to 10 images can be added to a post. Up to 20 publications can be published per day with an interval of 5-10 minutes, but practice shows that it is enough to upload 1-2 posts per day, and send the rest of the content to stories. This way you won't bore your audience.

Hashtags

Up to 30 tags with target and near-target keys can be added to a post. And for Reels, it is recommended to prescribe no more than 5 hashtags. You can also use tags in stories - geolocation, brand or thematic query. nine0003

Use spaces or periods in the text to separate tags.

An example of delimiting tags in the text for publication

Account blocking

Brands and bloggers constantly use account blocking: fakes, spam, trolls, competitors, and the like. At the same time, mass blocking is perceived negatively by the platform - so do not rush to take such measures so as not to receive a warning. It’s better to try to calm the person down or pause between blocks so as not to attract undue attention from the moderators. nine0003

Recommended reading! Learn more about Instagram:

  • “How to write a post-acquaintance on Instagram”;
  • "How to make a mask on Instagram";
  • "How to create, promote and maintain an Instagram store";
  • "How to create a high-quality visual on Instagram";
  • "How to sell on Instagram";
  • "How to use Instagram Guides for organic promotion"; nine0350
  • "Earnings on Instagram - TOP-18 ways to get real money";
  • "How to make stories on Instagram from your phone and computer";
  • "How to add a photo to Instagram from a computer";
  • “How to create a content plan for Instagram. Rules, tips, examples”;
  • "Instagram design: how to make your profile attractive to the audience."

Conclusion

In this article, we looked at the new Instagram limits that are updated every year. You can learn about changes only by trial and error - the site does not talk about the operation of the algorithm and how it reacts to mass actions.

If you are banned, follow these precautions:

  • Do nothing on your account and try checking your profile the next day.
  • File an appeal with technical support and ask for options to resolve the problem. nine0006
  • After you exit the ban, reduce the number of actions. For some time, moderators will closely monitor the account and can delete it at any time.
  • Stop using automated services that help you publish content.

You can automate the process of communication with users using the chatbot on Instagram, which will send mailings to those who have agreed to the correspondence.

The SendPulse bot allows you to set up answers to frequently asked questions, create any chains, send data to CRM, place orders and notify customers about delivery. nine0003 SendPulse Chat Bot Builder

And also connect our other tools for comprehensive promotion: create multilinks using the landing page builder, send email, Viber, SMS and push notifications, set up chat bots in instant messengers and social networks — Facebook Messenger, WhatsApp and Telegram!

subscriptions and subscribers, unsubscribes and likes

.

The time when it was possible to subscribe, like and bombard everyone with spam comments without restrictions around the clock with impunity has passed. Instagram limits in 2022 are much tougher and in order not to see the terrible “You are temporarily blocked on Instagram”, you need to take into account the limits of subscriptions and subscribers, likes and comments, and be aware of content restrictions. So you will not get banned on Instagram (the page will not be blocked). nine0003

Limits primarily apply to those who use third-party services and programs for Instagram promotion (mass following, promotion tasks). As a rule, the service itself will tell you the allowable limits and restrictions of Instagram, but you still need to know them.

Ban on Instagram can be obtained precisely for exceeding the limits on subscriptions per day, likes per day and comments. For everyone who does not use mass following or promotion, does not subscribe to everyone all day long, there is nothing to worry about - manually you are unlikely to like / subscribe so much. But you can also get banned for the content itself, so pay attention to the official Instagram restrictions. nine0003

In December 2018, new rules for 18+ content appeared , and in April 2019 they were further tightened and new restrictions were introduced for those who “asks for likes”. More on this at the end of the article.

Content:

  • Instagram limits 2022
  • Instagram ban: how long does it take and for what?
  • New Instagram Rules

We write about all Instagram updates in our account @grammarhelp

Instagram limits 2022

Instagram limits for brand new accounts (under 6 months old) are much lower than for older accounts. Instagram looks at newbies more closely and strictly monitors their activity. Therefore, if you have just registered an account, then do not immediately rush to subscribe to everyone in a row, and do not turn on mass following. Big risk of getting banned on Instagram. So far, take care of filling your account, promote it using free methods.

Limits for accounts from 6 months. nine0020
Subscriptions
+ unsubscribes* 		60 per hour 1440 per day
Likes 60 per hour 1440 per day
Comments** 60 per hour 1440 per day
Mentions
(@accountname) 		5 in every comment
Limits for new accounts
Subscriptions
+ unsubscribes* 		30 per hour 720 per day
Likes 30 per hour 720 per day
Comments** 30 per hour 720 per day
Mentions
(@accountname) 		5 in every comment

* Instagram follows and unsubscribes together, i. e. for example, if you subscribed to 60 people in an hour, then you can only unsubscribe in the next hour. The maximum follow limit on Instagram is 7500. If you want to continue following, you must first unfollow some to be less than 7500.

** All comments must be different. You can’t write the same “Great photo!” under all posts! or put the same smiley everywhere. Same comments=Spam=Ban on Instagram. nine0350

Limits on Instagram may change, the current ones are in the developer section on the Instagram website.

Update 2019. The link above no longer works. Instagram no longer publishes its official limits. Therefore, now the numbers in the table are approximate. You can still navigate them, because. there is no other official information.

In the table above, the limits that Instagram used to publish for subscriptions/likes/comments per hour. Multiply by 12 and get the limits per day. But at the same time the entire daily limit cannot be used at once , first of all, the limits on actions per hour must be observed.

Instagram ban: how long does it take and for what?

.

An Instagram ban can last from a few hours to a couple of weeks. Or you can permanently lose your account. How long the account suspension lasts depends on the severity of your violations.

Why were you banned from Instagram?

The most common message is “You are temporarily blocked on Instagram” you will see for these these reasons:

  • Exceeding the limits of subscriptions / likes / comments.
  • Spamming in comments to other people's posts, the same comments under all posts.
  • Nude body (incl. children), except for: breastfeeding, mastectomy scars, depiction of the naked body in painting and sculpture.
  • Extremism, illegal materials.
  • Simultaneous login to Instagram from different devices/different locations. If both Moscow and Vladivostok log into your account on the same day, the application may think that the account has been stolen and attackers are trying to use it. As a rule, this happens when you use services for posting photos via a computer online or by mass following. Here, it is often simply “thrown out” of the account and you just need to enter your login / password again. Sometimes you will need to reset your password through the mail to which your account is registered. If you use several services at the same time, promote many different accounts, then use a proxy server. nine0006
  • You have been reported for copyright infringement (if you post someone else's photos without permission).

If you have been temporarily blocked, you usually just have to wait a couple of hours to a couple of weeks and you will be unblocked. After three such blocking, they can be banned permanently. That is why it is important to be aware of Instagram limits and restrictions if you are actively promoting your account.

Instagram Restrictions 2022

Instagram has official rules and restrictions that users often violate without blocking their account. The principle “not caught is not a thief” works here. Cheating and spam are easy to track using algorithms, and breaking the rules below can only be caught by stumbling upon the offending account in person. nine0003

  1. You cannot sell or even transfer your account to another person for free. Those. you can do this if you think that Instagram will not track it. But at your own risk. The account of a famous person is unlikely to be sold.
  2. You cannot manage an account on behalf of another person. With the exception of companies that officially give their employees permission to maintain their account. Those. if your account is managed (or simply helps to manage) for you by a manager, then it is better not to advertise this. So far, there are no total bans for non-compliance with this rule, but it’s better to play it safe in the future, because. Instagram restrictions are constantly tightened. nine0006
  3. You cannot write the domain name of your website in the username (only with the official permission of Instagram).
  4. You can not use third-party applications to cheat or create accounts. This rule is often violated (massfollowing). In order not to get banned on Instagram, do not exceed the limits and use proven services.
  5. You can not publish other people's photos. This rule is constantly violated. The main thing here is not to publish photos of other instagrammers without asking and mentioning with @. For a photo just downloaded from the Internet, you most likely will not be banned from Instagram. But if you took a photo from another instagrammer, if he sees it, he can write a complaint to Instagram. Then the probability of a ban is much higher. You, too, in turn, can complain about accounts stealing content from you. nine0006
  6. Humiliation, insults, threats, discrimination. If you want to report such content, you can do it directly on Instagram or fill out a form on the website.

New rules for Instagram 2022

In December 2018 Facebook (and with it Instagram, since the owner is the same) introduces new rules for adult content. For this reason, many bloggers flew into the ban - both the authors of educational / psychological articles on the topic of relationships, and bloggers with too explicit photos. Now you can not only write about your preferences (or discuss other people's), but also use phrases like "I want to have fun tonight." For a complete list of the new rules for Instagram 2022, see the Facebook Help. nine0003

In April 2019 Instagram tightens the screws even more. Content that fell under the distribution:

  • promises of quick money (obviously false)
  • any erotica and even hints of it (a certain pose or gesture with subtext)
  • calls for likes and promises of rewards for this, requests to share the record (because this is often false information) and other similar attempts to stimulate activity

An example of objectionable content. "High five"; "put a heart on the photo"; “Ask me how to make money without investments”

Such content may not be blocked immediately. But Instagram will do everything so that it does not spread: remove it from the hashtag search and from the recommended one. Already, some posts in the feed are being blurred and warned about potentially offensive content.

Keep in mind that even if you are not trying to scam anyone out of money, and your photo in a swimsuit is just to show everyone how much you love the gym, such content can potentially be blocked. Especially if there are a lot of complaints about it. But Instagram makes it possible to appeal the blocking and return the content after verification. nine0003

Read the full Facebook/Instagram 2022 content restrictions here: Community Guidelines.

In the summer of 2019 , news appeared that now, before deleting an account, they will send an official notification, where they will show for which posts / stories / comments you can be blocked. Moreover, this content can be appealed if you believe that it was mistakenly considered to violate the rules.

Learn more