How long does a verification request take instagram


How To Get Verified On Instagram

To get verified on Instagram is one of the most prestigious honors a brand can receive. Fortunately, Instagram has made it a bit easier to get that blue tick as it lets absolutely anyone apply for Instagram verification.

But there's a twist in the tail here. Unless you are a public figure or a global brand, it's pretty hard to get an Instagram verification badge. That's why we have broken down all you need to know to get verified on Instagram in this post. Let's get started!

  • What Does It Mean To Get Verified On Instagram?
  • Why Get Verified On Instagram?
  • Instagram Verification Requirements
  • How Many Followers To Get Verified On Instagram?
  • How To Get Verified On Instagram?
  • What Happens After You Apply For Instagram Verification?
  • How Long Does It Take To Get Verified On Instagram?
  • Getting The Blue Tick Is Not The End Of The Story; Try Maintaining It
  • Myths About Instagram Verification
  • How To Get Verified On Instagram Tricks

You can directly jump to a section of your choice or keep scrolling.

What Does It Mean To Get Verified On Instagram?

Simply put, Instagram verification means you have a blue tick next to your username, either on your personal page or your brand page. This blue checkmark shows the Instagram audience that the platform essentially confirms that they have verified who you are & that you are who you say you are.

Image Source: Grammarly Instagram

Why Get Verified On Instagram?

Many people see getting that blue tick next to their Instagram username as a symbol of status. As if the Instagram verification badge is something that will tell other users that you have "made it."

If Instagram verifies a particular account, it means they took the time to ensure that the account owner is who they assert to be. Instagram verification badge also helps other users to inquire about the original user account they are trying to find rather than a fan or fake account. Apart from these, here are some added benefits to get verified on Instagram:

#1: Be The First One To Try New Instagram Features

Once you get verified on Instagram, you will also get a touch of unique treatment from Instagram. Users with the blue tick are often the primary ones to undertake and test new features before they are extended to the remaining Instagram users.

#2: Avoid Brand Theft & Increase Trust In Your Account

With more than 150 million fake accounts on the platform, anyone can copy your exact strategy & steal your brand name. This can lead to confusion among your fans and customers about which one is the original brand's account.

Along with giving a real competitive edge & strengthening your brand power, the Instagram verification badge also helps distinguish your account from a pool of fake & spam accounts.

#3: Adds An Element Of Exclusivity

It's not easy to get an Instagram verification badge. So the accounts that get verified on Instagram belong to an exclusive group. Not being able to acquire it easily makes the blue tick more valuable to any account that receives it.

#4: Become A Thought Leader

When users see an account with an Instagram verification badge, they automatically trust the content posted on the account as an original one. Even if other accounts have put out the same kind of content without providing credits, yours is considered to be the primary source of that piece of information.

On top of that, you are also sure to see a rise in followers & engagement on your account once you get verified on Instagram.

#5: Increase Your Account's Visibility

Accounts with Instagram verification badges show up higher in search results and on explore pages. So when somebody's searching on Instagram, and your account matches the search criteria, it will appear at the very top, leaving other duplicate and fan accounts lower on the list.

You might have also observed that the recommended pages by Instagram are often the ones that are verified. A high indication here is that the Instagram algorithm also likes and favors accounts with blue tick.

#6: Get Better Partnership Offers

Most prominent brands use Instagram as their central marketing channel. And as a verified account yourself, you are likely to drive better partnership offers from big brands (that are already Instagram verified) looking to collaborate with other well-known brands.

Instagram Verification Requirements

Instagram takes a number of factors into consideration when evaluating if an account meets the verification criteria. Apart from following Instagram's Terms of Use & Community Guidelines, your account should have the following characteristics to get Instagram blue checkmark:

  • Authenticity: Your account should represent a real person or registered business.

  • Uniqueness: A person or a brand should hold only one account since the platform can confirm the authenticity of only one account corresponding to an individual or brand. The exception does exist for multilingual accounts. The entity should also represent the same person, business, or brand that dominates most of the account posts. Accounts with general interests are refused.

  • Completeness: Your account should be a public one and not a private one that contains a bio and profile photo. You should also maintain an active account while applying to get verified on Instagram.

  • Notability: Your account should represent a public figure or brand that is well known to the audience and is highly searched. Instagram uses popular news websites to see if your name/brand name has been featured and does not consider any paid or sponsored media content as sources for review.

It is important to note that all the information you provide during the Instagram verification process should be truthful. Otherwise, it will leave you without a blue tick and might also lead to your account deletion in the worst cases.

Another important point here is that possessing a blue checkmark on Facebook does not guarantee your Instagram account approval automatically. It is necessary to start the process from the very beginning again on IG and enhance your account to be the one with a high likelihood of being impersonated.

How Many Followers To Get Verified On Instagram?

Instagram does not give a minimum number of followers requirement to get the blue tick.

The follower count does not play any role, and there is no requirement that users should collect a certain follower number to get verified on Instagram.

However, once an Instagram account has obtained the blue tick, it does have high chances of growing its following quickly enough and beating the threshold of the millions in a much lesser time. And that is the reason why everyone wants to get Instagram verified. Even the newly registered users with a minimum number of followers are not an exception to obtaining the Instagram verification badge.

There is no criteria on the number of followers to get verified on Instagram.

How To Get Verified On Instagram?

Unlike several other services, Instagram does not offer the blue tick to any users till they do not claim this checkmark themselves. Everyone who wishes to get an Instagram verification badge should request it by filling out an application form. When you complete this process, your application gets delivered to the Instagram verification team. Its representatives can then review your application and either approve or deny it. Here are the steps to apply for your blue tick on Instagram:

Step 1: Make sure you're logged in to the account you're requesting a verification badge for.

Step 2: Go to your profile & tap Settings -> Account -> Request Verification.

Step 3: Enter your full name & provide the required form for Instagram identification. Once done, hit Send.

Image Source: Instagram

What Happens After You Apply For Instagram Verification?

After you have sent your request, Instagram will review your request. You will receive a notification in the "Activity" section of your account up to 30 days after applying to let you know if your account has been verified or not.

You might receive a similar kind of notification if your accounts get verified.

Image Source: Alex Tooby

The notification you might receive if your accounts do not get verified.

Image Source: Alex Tooby

If your request gets denied, you can submit a new request again in 30 days. But note that applying for an Instagram verification badge multiple times before receiving a decision will cancel your application.

A few things to keep in mind after submitting your request to get verified on Instagram are:

  1. Instagram will not reject your verification request based on a specific follower count only.
  2. Instagram does not provide specific reasons for denying your verification requests.
  3. There is no way to manually submit the news articles in which you or your brand has been featured.
  4. You will not receive an email from Instagram asking you to apply for verification.

In case you find any of these happening with you, consider it as a case of falsehood.

How Long Does It Take To Get Verified On Instagram?

There is no exact period of time for how long does it take to get verified on Instagram. Sometimes accounts get the blue tick in a couple of days only, but experts recommend that you start checking your IG notifications 3 to 4 days after sending a request.

If your request gets denied, don't get disheartened because this was not your one and only chance. You can send your application again in the next 30 days. But the next time you apply to get verified on Instagram, make sure you have worked on your account thoroughly to meet the requirements as accurately as possible.

Getting The Blue Tick Is Not The End Of The Story; Try Maintaining It

Also, remember that Instagram can remove your blue tick at any time & may take away your Instagram verification badge or even disable your account if you do the following after you get verified on Instagram:

  1. Try to advertise, transfer or sell your verification badge.
  2. Use your profile picture, bio, or name section to promote any such services or activities that violate Instagram's Community Guidelines and Terms of Use.
  3. Try to verify your account through a third party.
  4. Switch your account from public to private several times.

Myths About Instagram Verification

There are a lot of myths and rumors with the verification process since many myths, or a part of them might have appeared to be true sometimes due to certain exceptions. The most ambiguous of them look like the following:

#1: It Is Possible To Get Verified On Instagram By Paying A Hefty Amount

It might seem suspicious that the blue tick usually appears next to profiles of public & prosperous people. That leads several people to suppose that these users could have purchased it for hefty real money.

However, it remains a common truth that IG does not charge a single dollar for the verification process. It is an absolutely free procedure that everyone and anyone can apply.

#2: Another Person Or Company Can Verify Your Account

Naturally, representatives of the black market or digital agencies charge just for getting your account verified on Instagram. But the platform does not have an option to apply for verification for a different account. The field of username is uneditable. Hence only an account holder can apply to get verified on Instagram from their account and provide all the necessary confirmations to pass through it.

#3: Only If You Have Popularity Like A Celebrity, You Can Claim The Instagram Verification Badge

The truth is even if you are a true influencer, you are not guaranteed a blue tick.

It has been observed that Instagram seems to lean towards approving people who have a robust web presence than just the Instagram presence itself. Some major Instagram influencers have remained un-verified. On the other hand, lawyer and media blogger Rachel Sklar, who only has a few thousand followers (at the time of writing), is verified.

Image Source: Rachel Sklar Instagram

While Sklar does not have an influencer style following on Instagram, she is very Google-able and has been featured in countless national publications. She ranks high on overall internet notability. Not to forget, Rachel Sklar is Twitter verified & has been followed by prominent figures such as Barack Obama on Twitter.

#4: You Get No Benefit Apart From A Blue Tick

Some people have a viewpoint that Instagram verification does not provide any benefit apart from a small blue checkmark. However, users develop a number of pros for themselves and their brand (knowingly or unknowingly) apart from getting the Instagram verification badge:

  • The level of trust in your account and personality grows significantly.
  • There is an increase in brand awareness.
  • The account attracts more attention and encourages more people to follow it.

How To Get Verified On Instagram Tricks

While there exists no perfect strategy for acquiring the Instagram verification badge, there are a couple of tips and tricks which will improve your chances of getting Instagram verified.

#1: Complete Your Profile & Bio

Your profile should be in excellent shape if you wish to get verified on Instagram. Here's a checklist you can refer to for the same:

  • Have a link in your bio that sends users to a shoppable gallery or your official website.

  • If you use your verified Facebook or Twitter link on your bio link, remove it, as this might not help get you verified.

  • Have at least one phone number or email address publicly published on your website, which would provide a way for your audience to contact you other than Instagram itself.

  • Your bio should explain who you are and what you do.

Take time to get your profile and bio in prime shape before applying.

Know more about 300+ Instagram Bio Ideas: How To Write A Killer Instagram Bio

Image Source: H&M Instagram

#2: Personalize Your Posts

Try to distinguish your content from what other accounts of similar interest post. This will add more personality to your account. It will also help to personalize your brand & make it more relatable for other users.

Image Source: Oreo Instagram

While making the perfect content for Instagram, don't forget about consistency. A content calendar can help you here to maintain consistency and look at the quality of posts all at once. If you are an SMB, Statusbrew's Planner is one such calendar that will let you compose & schedule posts for several accounts from one dashboard.

#3: Grow Your Followers & Engagement Right

Now, you know that the number of followers you have does not play any role in your Instagram verification process. One thing to know here is that your follower count never equals your posts' engagement. Hence focus on building such a quality following that is interested in your post & you are sure to receive a good amount of engagement with whatever follower you have.

Image Source: Starbucks Instagram

One foolproof method to increase engagement on Instagram is to use popular hashtags. You can also take it one step further & build a hashtag for your brand. The more you get people to use your brand hashtag, the more visibility you will get on Instagram. If your brand hashtag has got a good amount of posts & following, you can include it in your bio as well.

Know more about 300+ Best Hashtags For Instagram In 2021

#4: Be An Active User Of The Platform

One of the significant similarities you can observe among accounts that get verified on Instagram is that the accounts are highly active. Not only do they post consistently, but they also engage with their followers actively. You would observe that each of their posts is quite power-packed.

Hence Instagram also takes the side of active users while giving the blue tick because there are more chances that the audience believes in this account holder. Therefore, it is best to start adding content frequently and put effort into engaging and interacting with your followers more actively if you want to get verified on Instagram.

If you don't find time to open your Instagram very frequently & still wish to maintain an active profile, take the help of Statusbrew's unified inbox that collates all your conversation in one dashboard. As an SMB, this will save a lot of your time by avoiding the hassle of checking your account every now and then to see if you received any comments & you can simply reply from Statusbrew's dashboard as well.

Statusbrew's Engage allows you to build a dependable response system effectively.

When you manage your Instagram account with a team, Statusbrew makes team collaboration much simpler & more manageable with it’s detailed features such as slack integration.

Integrate Statusbrew with Slack to receive instant notifications for configured activities performed in Publish and Engage Section.

#5: Tackle The Spammy Comments

As your following increases on Instagram, you would also notice a proportional increase in the spam, trolls, and bot comments under your post. It would be hard for you to keep a check on comments of all the posts & remove each spammy comment manually.

While you can always turn off comments on Instagram, this would also prevent your genuine followers from engaging with you. But you can't let the spammy comments stay in your comments section as they work very quickly to destroy your brand's reputation online & might even prevent you to get verified on Instagram.

Hence, it would be best to have a tool that can automatically ban spam, bots & trolls. Statusbrew helps you increase the impact of your post by moderating comments on your social profiles. You can auto-hide comments, disable comments altogether, or create customized automation rules.

Try Statusbrew

#6: Build Up A Presence Outside Instagram

You are more likely to get an Instagram verification badge if you already have a longtime presence or an enormous following on another platform, such as your blog or other social media site. Getting verified on other platforms does not guarantee your Instagram blue checkmark, but it does increase your likelihood.

This is because one of the Instagram verification requirements is being mentioned in the media & news. Instagram will certainly check on the internet for any content associated with your brand. And having a Facebook or Twitter account verified for the same brand name confirms your authenticity & uniqueness to Instagram during the review process.

Image Source: Everlane Instagram

#7: Report Any Imposter Accounts

If you have ever searched for a big brand or famous figures such as Nike, you will likely have noticed an awful lot of duplicate accounts. People also make "fan" accounts with the same brand name but it isn't a replacement of the original brand's account. A meme page or a fan account usually (in most cases) does not get verified by Instagram.

To increase the visibility of your account both for Instagram & for your fans, report any accounts that claim to be authentic and pretend to be you or try to copy-paste your content without giving credits. This doesn't mean you should report everyone with the same brand name as there can be overlap. That is where your profile pic, which contains your brand's logo, would distinguish you. This will help prevent confusion when you apply to get verified on Instagram.

#8: Keep In Mind The Analytics

To get verified on Instagram the correct way, you need to grow your account, simply put. Savvy brands use Instagram analytics to reach new fans and grow their audience base faster than ever before.

Understanding your account analytics and knowing which metrics to track is vital to growing your followers and post engagement. Statusbrew offers a full analytics suite that is much more customizable & detailed than the basic offerings from Instagram Insights. With several ready to use templates, you can optimize the best times and days to schedule your Instagram posts so that it goes out at the right time.

Want to discuss more? Snag a free trial today!

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How Long Does It Take To Get Verified On Instagram?

Blog - July 2, 2020

Have you applied for Instagram ‘verified badge’ but haven’t receive any response from them yet? Well, there is a lot of information you need to know regarding instagram verification, what makes the process confusing is that even if Instagram decline your verification they won’t provide the reasons why they decline your request, they won’t even respond to your request.

There is a lot of impersonation on social media, getting your account verified is the best way to set your profile as the genuine holder. If you’re a true and genuine public figure, whether online or in the real world you should definitely consider applying for the ‘verified badge’. There are a lot of benefits that come with having a verified badge, we’ll share them later in this post and also some information that will help you get verified without spending much time. so stay with us still the end to learn more about the Instagram verified badge.

What Does It Mean To Verify Your Profile On Instagram?

You’ll have a verified badge attached to your instagram profile name, anyone that sees your name will notice the blue badge. Whatever activity you make on Instagram, the badge will always appear beside your name, like comments or any action. The badge is an indication that it’s the official profile of the business, brand or person, you’ll find a lot of instagram profiles with the same name of another brand, but the verified badge is what makes it spot the genuine profile.

The verified badge has some benefits but the major one is to prevent impersonation. A lot of celebrities, global brands, and public figures are being impersonated frequently, and what the impersonators try to do is buy massive followers so their account look genuine, they’ll also use the same picture the genuine account holder is using on their profile, this will confuse a lot of people. With the verified badge you can know the official profile of a celebrity or any brand.

Benefits Of Getting Verified On Instagram

Once you get verified you’ve increased your brand’s credibility. 99% of instagram accounts aren’t verified and might not be verified as well, unless instagram decide each user or brand has to verify their profile in order to continue using their services. With that said let’s share some of the benefits of verifying your instagram profile.

Trustworthiness

People will trust more when the saw the verified badge appear on your profile, it signifies that you or your brand are important and relevant. When you’re offering giveaways or deals, people might be skeptical, but when they saw the verified badge, their worries are gone. Personally I feel more safe dealing with any business on instagram when their page is verified.

Increase your brand awareness

People will not hesitate to follow you if they’re realize that you’re a verified instagram user. Secondly, verified badge appear on top of search results than businesses or brands that aren’t verified, your content will be promoted and this will result in more engagement. You’ll receive more business opportunities because people won’t have any doubts doing business with you. Overall, more brand awareness is one of the things you’ll achieve when you verify your instagram profile.

Be the first to access special feature

Some features are instantly available to verified profiles, take the swipe up feature as an example, a user needs to have at least 10,000 followers to access the feature, while verified profiles don’t really need to reach that threshold. But chances are before you become a verified user, you have already reach that number. So when new premium features or important updates are released, verified members are given access instantly before other users.

These are some of the major benefits you’ll get when you verify your instagram account, there are still other benefits you’ll get as you’re using your instagram account.

How To Get Verified On Instagram

In this section we’ll talk about all the things you need to know before you even apply for the verification, the requirements you have to meet, then we’ll outline the steps to follow and other things.

Before proceeding to that, there is something you need to understand; there is no any official release from instagram that states the requirements you have to meet in order to be eligible for verification, but through some testing, some users are able to figure out the important things that matter.

Research your competitors

The first thing you want to do is make a list of your competitors that already have the ‘verified badge’, write down at least 10. Then you visit their profile to see the type of content they post and notice the ones that have the most engagement so that you can duplicate them. In short you should follow them so that you won’t miss their content updates. Here are some of the questions to ask that will help you improve your account in order to increase your chance of getting verified.

• What’s their posting frequency?
• The type of content they post.
• Take note of their viral content.
• What’s the age of their account?
• How many followers do they have?
• What’s their website or blog, and do they share posts from their website?

Once you get all these insights, you need to do the same on your profile.

Important Things You Should Know Before Requesting For Verification On Instagram

Number of followers doesn’t matter; though most of the verified accounts on instagram have massive followers, it’s not necessary required, you can find verified profiles with less than 10k followers and that’s because users don’t just randomly accept followers, they have to approve their followers.

Instagram will conduct research on you or your business; they won’t just look at your instagram activities; they’ll search for you online on other sources to see some of your activities. No one knows what they’re checking, all we know is that they’ll make intensive research to find more about you or your business, and if you’re not popular, chances are you’ll not be approved.

Instagram doesn’t provide reasons for rejecting your request; if they do provide reasons, we all know what will happen, internet marketers and other fake public figures will try to manipulate the system and come up with tricks that will help them bypass instagram screening.

What Are The Requirements For Getting Verified On Instagram?

As mentioned previously, there isn’t any official requirement from instagram, but when we take a closer look of instagram profiles, they have some attributes in common and that’s what we’ll share with you.

Respect instagram policies; this is mandatory, once you apply for the verified badge, your account will be reviewed and if you happen to violate their terms of service and community guidelines even in the past, you might be spotted and your request can be turned down.

Authenticity; you have to be authentic in every activity you do on instagram, make sure the events and activity pictures you post are real, they might pick some of your events and research on them.

Complete; complete your profile with details you can verify if asked, set your account as public, not private.

Be original; sorry to say that if you repost content from other instagram users, you won’t stand a chance to be accepted. You should post your own unique content; this however doesn’t mean you can’t share other people’s posts every once in a while.

Have enough genuine followers; the rule is that the more followers on your profile, the more famous you’re and the more your brand is well known and that will be a positive signal that can favor your request. You should however stay away from buying fake followers, during the review process you’ll be spotted easily, and this will lead to rejection all the time. Provide unique and high quality content just like your competitors do and you’ll attract more followers naturally.

Connect all social media account; if you have other social media accounts especially if they’ve been verified, they can favor your request. Post your social media accounts like twitter, Facebook and LinkedIn. Connecting all your major social media account demonstrate authenticity.

Become active every day; If you want to get the verified badge, you must post frequently. You have to be active by connecting with new people every single day. The more people are engaging with your content on a single day, the more credibility you’ll earn.

Respond to your followers;When they comment, make sure to add your comments or like their comments also. Show instagram that you’re paying attention to your followers. Even if you don’t have the time to do so, you should hire someone to engage with your them.

You should be active on other platforms

It doesn’t look real to have millions of followers on instagram and then having a few followers on your Facebook and Twitter profiles. You should make sure that all your social media profiles are active and you maintain a good following. It doesn’t have to be exactly like on your instagram profile, but at least should have reasonable engagement when compared to your IG profile.

Have a website and Wikipedia page

This isn’t something mandatory but if you have noticed, almost every important personality has a Wikipedia page and also a website. Having these two components isn’t a big deal, for website you can get even get one for free, though it’s more professional to set up a private website. Opening a Wikipedia page is even easier than setting up a website, you just need to head over and signup to start creating a page where you add all your details, including history and everything.

Obtain a national press

This is also another way to prove to instagram that you or your brand are widely known by people. When your brand is published on press it means you’re popular, legitimate and also influential as well. obtaining a national press will definitely increase your chance of approval.

So that’s it for this section, as mentioned, they’re not official requirements but they’ll help a lot, so try as much as you can to meet these criteria, even if you can’t achieve all, you should be able to cover 70% of them. Now we’ll talk about how to send the application for getting the verified badge on Instagram.

How To Send Verification Badge Request On Instagram

1. Open your Instagram app and head over to settings by tapping the 3-line icon which is at the top right corner of your screen and then select ‘Settings’.
2. Tap ‘Account’ and in the list of options you’ll notice ‘Request Verification’.

3. You’ll be required to add the following information;

• Instagram Username; you should also login through the Instagram account you want to be verified.
• Full name; this should be your full and original name as it appears on other sources including your ID card and other online sources you’re using the name.
• Known as; this is the name you’re well known as; it can be the same name as your original name or you can use your brand name.
• Account category; you choose the applicable category for your personality or business.
• Valid photo ID; you have to upload an ID card or any document that will verify your name, these include, passport, driver’s license, official business documents like statement of bank account, electricity and utility bills, tax papers and so on. But I can say that a passport or national identification card is much better.
4. Once you send that, you just hit the send button and wait for their response.

How Long Does It Take To Get Verified On Instagram?

There is no official statement on the duration it takes for instagram to review your request and approve it, you have to be patient here. Most sources online mention 30 days, on average, you’ll see response within 30 days but some users have been verified within hours, a week or can even take months. It’s normal for the process to take more than 30 days, but if things are good you’ll receive response within 30 days.

Can I lose my badge?

Absolutely, even after been awarded the badge, you can lose it. So you need to make sure to abide by their rules and regulations, not only the badge, you can as well lose your instagram account.
That’s it about Instagram verified badge, share your experience in the comment below.

 

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How to get a blue tick on Instagram officially

January 17, 2022 Social media promotion

Many organizations, including online retailers and product manufacturers, use Instagram* as a means of promotion. And business accounts often face issues related to security and protection from fraudsters. To do this, the social network has an option to verify an account with a checkmark confirming authenticity. We'll tell you how to get it, even if you haven't become famous yet.

What the Instagram checkmark is for*

The main function of the checkmark that appears next to the Instagram* username is to confirm the authenticity of a specific account. This is important for brands, companies and famous people. There are a number of other benefits associated with this badge:

First, prestige. For corporate accounts, this is another proof of the reputation of the business in the eyes of subscribers and potential customers. Even if you don’t have the same turnover as Ozon or Huawei, one more sign of trust will not be superfluous.

Check mark brand example

Secondly, it gives you higher search engine rankings. Profiles with a checkmark rank higher in search results, and this, in turn, almost always affects profitability.

Which accounts are eligible for the checkmark

In order to receive the check mark, it is important that the account meets the official requirements of Instagram*. It must be:

- genuine - represent a real person or organization.

- unique - one account per person or company,

- public - with an avatar and at least one post. No links to profiles in other social networks.

- well-known - the brand, person or organization should appear frequently in search and be mentioned by others. At the same time, the number of subscribers can be any. It is not necessary to represent a large and well-known brand, the main thing is just to appear in the media or in the news.

How can I get a tick on Instagram*

To get an Instagram* tag, you can simply apply: it's fast, it's free. Since the end of summer 2018, this can be done by almost any user whose account meets the formal requirements described above. But positive answers are not given to everyone.

How does verification work on Instagram*

Applying for verification on Instagram* is easy. Go to "Settings" → "Account" → "Request confirmation".

Instagram confirmation request*

After that, a small questionnaire will appear, which you must fill out, indicating your first and last name, pseudonym, category and attaching your photo to verify your identity.

After that, all that remains is to wait for a response from the technical support service. It is difficult to predict in advance how long it will take to verify an account, but in any case, this process will take no more than a month. After the moderators have reviewed your application, you will receive a notification with a positive or negative response.

If your account has been verified and the checkmark appears, you should keep two things in mind. Firstly, the presence of the cherished symbol cannot be advertised in any way, therefore it is not worth making posts about the fact that your store or the production of goods received that very cherished tick. Secondly, the rules of Instagram * prohibit the use of your avatar, biography and username to promote any other goods and services, otherwise the checkmark may be canceled or even blocked.

If your account has not been confirmed, this does not mean that you cannot make a request again: this can be done an unlimited number of times, but with a difference of 30 days. However, even without a check mark, you can successfully promote your products and services on Instagram*. If no scammers are disguised as your trademark, then there should be no problems at all, and the confirmation icon serves more as a status attribute and an additional touch to the image.

Buying a tick

For those whose Instagram* account is not verified from time to time, there is an option to buy a tick. This method is dishonest and therefore highly discouraged. But some companies still resort to this service, contacting Instagram* employees directly or through a digital agency. But it is important to remember that any such actions are fraught with tougher checks and punishment for employees involved in illegal services. It is better to do everything honestly and not put your reputation at risk.

How to increase your chances of getting verified on Instagram*

✔️ Read the terms of use in the Instagram help section* and follow them strictly. If the administration of the social network considers that you are violating the rules, the chances of a tick will drop.

✔️ Be real. The Instagram* account must be registered to a real person or organization, not a front person or a fan club.

✔️ Be heard. Before you take care of the issue of verification, take care of your public image: promote your site in search engines, shine in the media and the blogosphere, as well as in news and interviews. Ask customers to tag your store in posts and stories that showcase your products or services.

✔️ Fill out carefully. An empty account will not be verified.

Do not make the account private: the site administration can only check public accounts.

✔️ Don't link to other social networks in your bio. Links to third-party accounts in most cases lead to confirmation denial.

✔️ Be honest. Knowingly false information will definitely lead to a refusal in the checkbox, and in many cases to a temporary or permanent blocking on the service. For the reputation of your business, this will be a definite minus.

Now almost any user can verify their account on Instagram*, both individuals and organizations. So if you decide to create an online store and promote it through this social network, you have every right to this procedure. Submitting a request is easy, but meeting all the requirements to get the right badge is much more difficult. It is highly advisable to first spend some time and effort on developing an account and gaining followers, and then request the formalities: this way the chances of success are noticeably increased.

* Instagram and Facebook are owned by Meta, whose activities have been banned in Russia since March 21, 2022.

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New realities: how online business can promote itself in social networks

How to get verified on Instagram in 2022

We bet you've seen the blue tick next to the name on celebrity accounts, popular bloggers and brands? We understand why it is needed, what benefits it gives and how to get it.

What is verification

Official verified accounts are marked with blue checkmarks on Instagram. It confirms that this page is not fake, but really belongs to the individual or brand. It looks like this:

Why verification is needed

1. Identity or project confirmation

Accounts of actors, bands, athletes, brands, media, websites, government agencies, and even official pages of cities can get verified.

2. Increasing the credibility of the page

And preventing fake twin accounts that scammers can use.

3. Monetization

Verified accounts that host ads can charge higher prices for ads. But this is more about a personal brand than business accounts of companies.

Remember that the blue checkmark does not mean increased priority for displaying posts in the user's feed, access to technical support, additional protection of the account from hacking, or other privileges.

How to get verification: instructions

First of all, the page should not violate the rules of using Instagram and comply with the user agreement. The chances of getting verified increase if your account:

- Authentic

Represents a real person, company or organization.

- Unique

The exception applies only to accounts of the same brand in different languages.

- Full

With all the necessary information in the profile, as well as previously posted publications.

- Noticeable

Users should be interested in your profile, and your company should also be mentioned in several different news sources besides Instagram itself.

Algorithm for getting a tick on Instagram for a company:

  1. Open "Settings", then "Account" and select "Request confirmation".
  1. Verify the existence of the company and ownership of the account. To do this, indicate the real name and surname of the owner, attach an identity card, upload documents on registration of a legal entity or other materials that can confirm the authenticity of the company.
  1. Send an application for consideration and wait for a response from Facebook.

Not all accounts can become "Favorites". Instagram considers each application separately and decides whether to reward the profile with a blue tick or not.

Tips for getting a verification checkmark

A few important points in the end or how to manage Instagram so as not to be denied verification:

1. Link pages to Instagram in other social networks.

This will help confirm the authenticity of the account and the active presence of the brand on the Internet.

2. Do not use cheat services.

During verification, the account is carefully checked. If he was previously convicted of unfair promotion, then the blue checkmark does not shine for you.

3. Post a variety of content regularly.

The more and more actively your account develops, the more favorable Instagram will be. A profile with multiple photos will definitely be denied verification.

4. Clean up spam.

Even if you promoted your account according to all the rules, sometimes you need to clean it from spam comments and dubious followers. When considering an application for verification, Instagram looks not only at the quality of the content, but also at the subscribers.

5. Grow an active audience.

The more your account will be mentioned in posts, stories, write adequate comments or drive in the search, the more likely that Instagram will approve verification.

Submitting a request for verification of your Instagram account is easy. Especially for large companies. All the main work is for the brand before the application is submitted.

Instagram verification FAQ

This is a confirmation of the authenticity of the account. The verification badge looks like a white check mark on a blue round background on the profile next to the username. It is also visible in all posts and is displayed next to the nickname in the search.

Everyone. Both companies and famous personalities.

It will protect against the creation of fake accounts, give visibility and significantly increase the trust of users. Verified accounts can post external links in Stories even if they have less than 10,000 followers.

Send a formal request to Facebook and wait for a decision.

The account must represent a real company or person. It should be an active Instagram account, visible in the media space, with high activity and regular posting.


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