How does the new instagram update work
The Top Instagram Updates You Need to Know: 2023
Stay up to date with all things social media
Instagram’s navigation bar is changing (again)
January 9, 2023
Big news for Instagram fans: the app is making a major change to its navigation bar in February. Starting next month, the Create shortcut is moving from the top navigation to the center of the bottom bar, a spot currently occupied by the Reels button. The Reels shortcut will shift to the right, replacing the Shop button.
“But wait,” you’re thinking, “What does that mean for the Instagram Shop tab?” Don’t worry — Instagram shopping isn’t going away entirely.
Users will still be able to access all their favorite shops through Discover or other channels on Instagram (like ads, in-feed posts, Reels, and Stories). This means shoppable content will likely be spread throughout all aspects of the Instagram experience instead of in its own tab.
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Instagram launches music in feed
November 10, 2022
Big news: Instagram now allows users to add up to 90 seconds of music to their in-feed photo posts.
Instagram announced the update on their @creators Instagram feed, saying, “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.”
View this post on Instagram
A post shared by Instagram’s @Creators (@creators)
(In a somewhat ironic twist, the announcement post doesn’t include music. Unlike TikTok’s photo mode, it looks like Instagram carousel posts don’t support music yet.
)
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Instagram may soon let you schedule posts and Reels
October 26, 2022
Instagram is testing an in-app scheduling feature, according to recent reports.
Now you can schedule posts on the Instagram app! ✨
You can schedule posts and reels by going to Advanced settings when creating new content. #Instagram @MattNavarra pic.twitter.com/yJykq108wK
— ㆅ (@WFBrother) October 18, 2022
While users have long been able to schedule Instagram posts using Creator Studio, this test marks the first time they’ve offered scheduling within the Instagram app.
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Instagram is testing multiple links in bio
October 18, 2022
Instagram continues to test the option to add multiple links to bios, according to reports released earlier this month.
The test is not yet in wide release, but users like fashion creator Allegra Shaw are already putting the additional link space to use.
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Instagram is bringing back the profile song
October 18, 2022
Get your Rickrolls ready! Instagram is (reportedly) bringing back the ability to add a song to your profile.
That’s right — the feature most commonly associated with 2006-era Myspace (and Hinge profiles, apparently) may be coming soon to an Instagram account near you.
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Instagram Updates September 2022
October 3, 2022
September was a busy month for Instagram. The platform continues to adapt at breakneck speed, with new features and changes launching almost weekly.
Will Instagram continue to chase TikTok’s runaway success or find a new way to stand out? And will the pivot to Reels pay off? Stay tuned — we’re just as curious as you are.
Here’s what happened in September on Instagram:
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Meta publishes their must-read guide for signal resiliency
September 13, 2022
Meta has released a guide to help brands adjust their advertising strategies in response to Apple’s App Tracking Transparency (ATT) update. The update allows iOS users to opt out of data tracking across 3rd-party applications.
Launched on April 26th, 2021, the ATT update has had a direct impact on Meta’s ability to use user data to serve targeted ads on Facebook, Instagram, and WhatsApp.
In response, Meta commissioned its 2022 Signal Resiliency Guide. “Signal resiliency” is Meta’s way of saying “how to target your ads with less data collected from 3rd party apps”. The guide will help social media marketers adjust their strategies for this brave new world of online data privacy.
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Instagram is testing a re-post feature
September 9, 2022
Instagram is testing a new post option that looks a lot like one of Twitter’s most popular features.
Reposting, or sharing others’ content with your followers, may soon be available for your Instagram feed.
The platform has been working on a repost feature since May 2022, according to app researcher Alessandro Paluzzi.
#Instagram is working on Reposts 👀
— Alessandro Paluzzi (@alex193a) May 12, 2022
However, Instagram has now confirmed to TechCrunch that the feature is now in testing “with select users.”
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Instagram is phasing out the Shop tab
September 8, 2022
The Instagram Shop tab will soon disappear from the app, according to an internal memo released earlier this week.
The Information reports that Instagram will be scaling back its shopping features as the platform refocuses on generating ad revenue.
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Instagram tests Topic tags for Reels
September 6, 2022
Instagram is testing a new way to categorize Reels, according to social media consultant Matt Navarra.
New! Instagram lets you add 'Topic' tags to Reels
h/t @TSbyJacki pic.twitter.com/TVqdmH5bNa
— Matt Navarra (@MattNavarra) September 5, 2022
The new option allows users to add “Topic” tags to their Reels when uploading. The topic tag should help users “reach people who share your interests.”
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Instagram tests “Candid Challenges,” a BeReal copycat feature
August 23, 2022
Instagram is testing a new feature that looks very similar to BeReal, according to app researcher Alessandro Paluzzi.
#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App 👀
ℹ️ Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes.
pic.twitter.com/caTCgUPtEV
— Alessandro Paluzzi (@alex193a) August 22, 2022
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Reels scheduling now available through Creator Studio
August 16, 2022
Users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, the platform announced today.
Previously, Creator Studio only allowed Instagram users to schedule feed posts and videos, not Stories or Reels.
There are a few confusing caveats to this update, though.
- You can only use Creator Studio for Instagram if your Instagram account is connected to a Facebook business page.
- On the Facebook tab of Creator Studio, the Create reel option is easy to spot under Create post, but on the Instagram tab, you’ll select Instagram Feed or IG Video, depending on the length of your video.
(Back in July, Meta announced that all Instagram videos are now Reels)
Read More
What’s New on Instagram in 2023: New Features and Updates
In 2023, Instagram is still one of the most prominent players on the social media landscape, and for a good reason. As of December 2021, Instagram has reached 2 billion active users worldwide. Instagram never stops growing and developing which means it also regularly introduces new functionalities.
This article covers the most recent Instagram features and updates for 2023 and also those from 2022 that you might have missed.
If you’re a social media marketer, keeping track of social media platforms updates is a must. We’ve created this handy blog post so you can have the information about all the essential Instagram changes in one place and use them to your advantage.
We’ll cover the new Instagram updates first and then recap the older but still significant ones.
So, without further due, let’s look at all the nifty features that Instagram has rolled out recently.
- You can now schedule posts within the Instagram app
- Instagram feed with no ads and no suggested posts
- Instagram video posts are now Reels only
- Instagram grid pinning
- 60-second Instagram Stories (without any cuts)
- 2023 Instagram algorithm explained
- 2023 Instagram Reels updates
- Profile Embed
- Instagram Playback
- Instagram Map Search
- Instagram Creator Mode
- Instagram Professional Dashboard
- Updated Instagram Insights
- Hiding Instagram likes has been made optional
- New Instagram Story Interactive Stickers
- Instagram Shops & In-shop Ads
- Manage Instagram DMs from desktop
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Instagram automation, analytics, reporting, scheduling, and more.
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You can now schedule posts within the Instagram app
At long last, you can now schedule your Instagram posts within the app itself. This adds a level of convenience by allowing users to set a specific publication date for their posts. However, the feature doesn’t allow cross-posting to other IG accounts or different social media platforms.
To schedule your Instagram post within the IG app, go to Advanced Settings while creating your post, click on Schedule, and set the desired publication time.
The feature is currently being rolled out and should be available for everybody soon 🙂
Scheduling a post on Instagram.Instagram feed with no ads and no suggested posts
Weren’t you tired of browsing through your IG feed that was overflowing with suggested posts from users you don’t follow and sponsored posts that you don’t care about? I know I definitely was.
At long last, you can now browse your IG feed made up of posts from only the people that you follow – no suggested posts or ads in your way.
All you have to do is click on Instagram in the top left corner and choose Following, and that’s it! 😉
Unfortunately, this new feature works on feed posts only and not Instagram Stories.
Instagram video posts are now Reels onlyFrom now on, you won’t be able to post regular video posts on Instagram – all new video posts will be Reels.
This may be quite upsetting to some users since you can’t even post a square video from a horizontally-recorded clip (or any other clip as a matter of fact).
But here’s a way around it if you wish to post square videos:
- Start creating a carousel post with a picture
- Choose a video clip for your carousel
- Deselect your picture so that only the video clip is left
And that’s it! Your video should now be in a square format 😉
Instagram Grid Pinning
The most recent Instagram update allows you to pin your posts to the top of your IG grid.
You like it? You pin it 📌
You can now choose up to three posts or Reels to pin to the top of your profile. pic.twitter.com/9waQkueckG
— Instagram (@instagram) June 7, 2022
In other words, your older content can still shine 😉 This feature is nothing new on platforms like Twitter or TikTok, but we definitely needed it for Instagram.
60-second Instagram Stories (without any cuts)
Instagram is gradually implementing another handy feature. It allows users to upload Instagram Stories for up to 60 seconds long, without the ever-frustrating cuts after every 15 seconds.
It’s definitely a very useful feature; the playback of your Story clip will be smoother, and you can include all the user mentions, tags, locations, links, etc. in one longer Story – no need to repeat the process after every 15 seconds, yay!
2023 Instagram algorithm explained
The Instagram algorithm operation principle has been a total mystery for a long time, and trying to get on top of it was mostly based on guessing and a trial & fail process.
Although this has changed after Instagram’s CEO, Adam Mosseri explained it in a video posted on his Twitter account.
View this post on Instagram
A post shared by Adam Mosseri (@mosseri)
It seems that currently, the most important factors that affect what users see in their IG feeds are:
- Post’s popularity indicators – how many people clicked like, where it was located, what its duration was (if it was a video)
- How frequently the user interacted with the account in the past
- How many posts the user has liked
- User’s engagement with the accounts’ other content
We strongly suggest watching the whole video, it might really help you understand the social platform better and have your communication start yielding better results!
2023 Instagram Reels updates
Reels have been rapidly gaining popularity ever since Instagram introduced them in 2020.
Instagram is really investing in this new format and is constantly looking to upgrade it, as we could see in July 2021, when the platform decided to double up the Reels’ maximum duration. The new Instagram feature is being regularly updated with even more editing options like the most recent additions: double exposure feature or timer.
Let’s have a deeper look into what you can do with Reels. Basically, Reels are full-screen vertical posts that can last from 15 seconds up to 1 minute. This function also allows you to combine multiple short videos into one. What’s more, Reels can be equipped with a variety of extras to make the content even more engaging:
- Music – you can add a song of your choice and adjust music vs. video’s original sound ratio
- Voiceover – you can record your own commentary
- Text
- Doodles – you can draw over your video
- Stickers – after you’ve filmed a new Reel, you can add a sticker to it
- Effects – used the same as in Stories
- Timer – so you don’t need to hold your phone while recording a video
Instagram is testing even more new features for Reels:
- Video Layout allows users to capture multiple videos in separate windows one after another and then play them combined.
- Double exposure feature that allows users to capture a photo and then record a video on top of it.
Read this article to learn about some lesser-known Reels hacks.
Instagram Posts Collabs
Another useful feature is that you can now create joint posts. The post will appear both on your feed and on your collaborator’s profile.
To create a joint post, you need to create your regular post (Reels also work), then click on Tag people, and then on Invite collaborator.
An example of a joint post on InstagramBy the end of 2021 Instagram introduced yet another Reel update, called ‘Reels Visual Replies’. This feature allows you to reply to comments (given by every follower who comments on your Reels) posts using videos.
This feature is yet another great way for creators to engage with their followers by creating content inspired by their activity in the comments section.
Where to find Instagram Reels
To access the Reels creation area you need to tap the ‘+’ icon in the top right corner of the screen and choose ‘Reels’.
Some of the Reels’ features can be used while recording, while others only when the recording is done. Give it a go and create your own, engaging content!
There is one more thing – you can come back to any of your Reels anytime and remix it, which results in virtually unlimited ability to play with your content.
If you click the ‘play’ icon in the bottom center of your screen, you can quickly browse Reels.
You can now also search for other Reels that use the same music by clicking the audio icon inside a given Reel.
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Profile Embed
Embedding Instagram photos or videos on a website isn’t a novelty but up until recently, it was not possible to embed a whole profile in a native-looking way.
Well, it is possible now!
This update made it easier to showcase Creator’s profiles in different parts of the Internet.
Instagram Playback
In 2021 Instagram announced the ‘Playback feature’ that allows users to re-share their best Stories on the occasion of New Year’s Eve. It proved to be a great way for the users to celebrate their favorite moments of the past year.
SourceInstagram Map Search
Another one of Instagram’s new updates is the Map Search. This feature is very similar to Google maps and allows users to find the location of different businesses within the Instagram app.
Map search is located inside Instagram’s regular browser that you use to search for other users, hashtags, etc.
Instagram map searchIt’s quickly becoming one of the best tools to explore new gems if you’re in a previously unknown area. What’s more, users can easily see more information like location, price of products and services, and public posts marked with the business’ location by clicking on a concrete location icon on the map.
Instagram Creator Mode
Instagram has introduced Creator mode for accounts with over 10 000 followers some time ago, and it continues to develop this part of the app to help influencers make the most of their experience with it. From enabling creators to see more of their accounts’ statistics to simplifying messaging for them, the Creator mode really made a difference.
The Creator mode keeps evolving and gaining new features such as a whole new section of Instagram marketing tips that creators can use to their advantage while designing new content. Another move towards a better creator experience was the introduction of the Professional Dashboard.
Instagram marketing tips for creatorsInstagram Professional Dashboard
Instagram has made another step toward better analytics in 2021 by introducing the Professional Dashboard. This feature is available for all creator and business accounts and can serve as a main in-app dashboard to analyze your account’s performance.
Here’s the list of its main tools and resources:
- Overall account performance
- Instagram Insights
- Promotions
- Branded Content Approvals
- Instagram Shopping
- Saved Replies
The Professional Dashboard is a great tool to have a quick overview of your statistics but if you want to dive a little deeper, you still need to go to Instagram Insights for that.
Instagram has once again updated its analytics tool to give creators and businesses better insight into their accounts’ performance. The first major change is that you can now see data from up to 90 days instead of 30 or 60. It is also possible to measure your live video performance.
Insights currently give you visibility of statistics for your:
- Accounts reached – overview of your profile’s reach metrics divided by geography, gender, age, followers vs. non-followers, content types reach, ads, and more
- Accounts engaged – This section lets you measure your accounts engagement split between different content types in more detail.
- Total followers – This part lets you measure your followers’ base dynamics with an insight into their demographics.
- Content you shared – More data about your content & user interactions divided by content and interaction type (even interactions like Business Address Taps or Email Button Taps)
This is for sure an upgrade compared to the previous version. Although, if you manage multiple social media profiles, you might want to step your game up with NapoleonCat and its Analytics feature, where you can have a bird’s-eye view over all of your accounts regardless of the social platform and generate Instagram reports within seconds.
Hiding Instagram likes has been made optional
Instagram has been moving towards hiding the number of likes under posts since 2019. Currently, you can choose whether you’d like to hide this information from your posts or not.
To do that, you need to go to one of your posts, click the three dots in the top right corner and choose ‘Hide like count’.
Even though many users are starting to use it, you can still peep someone’s like count in NapoleonCat – regardless of whether a user chooses to hide them or not.
Checking Instagram like count in NapoleonCatView Your Instagram Likes in 2023
Can’t see likes on Instagram? Use NapoleonCat and check the number of likes under your posts and competitors’ accounts as well. Try it for free:
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New Instagram Story Interactive Stickers
Most Instagram users are already used to seeing new stickers in their Stories editing panel from time to time. The most current set of stickers available to each user might differ based on their account type.
Having said that, let’s take a look at some of the newest & most popular ones.
Stickers available for Instagram StoriesShopping sticker
This sticker’s name says it all. Adding it to your story will enable your followers to make the purchase directly from Instagram Stories.
Keep in mind that you need to have the Shopping feature already set up to use this sticker. If you want your partners to be able to add this sticker and redirect to your products, you also need to enable this option in the Shopping Partners section of your account settings.
Music sticker
This one has been long-awaited by users in many countries, and now the Music sticker is getting widely accessible. Use it to enrich your story with your favorite song!
Location Sticker
The location sticker allows you to share your current location if you want to share a particularly cool place with your followers.
Mention sticker
Mention another user or business in your Story. This will also enable them to reshare the Story on their profile to increase their reach.
Questions sticker
Add a Questions sticker to encourage your followers to share feedback on your chosen topic. You can also use it to enable users to ask you some questions which you can later answer on separate Stories to propel even more interaction with your audience.
Quiz sticker
A great use for this sticker is to ask questions related to your profile’s area of interest and see how well your followers perform & strengthen your brand recognition.
Poll sticker
Similarly to the Quiz sticker, this is a great sticker to discover your followers’ opinions. Especially useful for supporting decision-making for future content ideas by involving your followers’ voice in the creation process.
Donation sticker
This sticker allows you to select a nonprofit organization and enables your followers to donate. All nonprofits will receive 100% of the money you raise.
Countdown sticker
If you have an important event coming soon, there’s no better way to remind your followers about it than by using the Countdown sticker.
Add Yours sticker
The ‘Add yours’ is a bit similar to the discontinued Challenge sticker. All you need to do is to invite others to share their own Stories about any topic you want or tap at the bottom to have one chosen for you and tap ‘Done’.
In order to see Stories from other people who have added your prompt, tap the sticker on your own Story.
Also, you can use the three dots icon at the top to see additional options for managing your stickers such as turning off notifications or hiding your username.
Customizable Link sticker
The Link sticker is no longer reserved for bigger Instagram accounts with over 10k followers. It’s now available for all of us, yay!
In order to use it, you need to enter the URL of the website that you want the sticker to link to. Tap ‘See preview’ below the link to check what the link will look like when someone opens it. Anyone who can see your Story can tap the sticker and visit the linked site.
But there’s more! Now you can customize the appearance of the sticker and turn it into a clickable call-to-action which gives a great number of new options for Instagram marketing.
Food Orders sticker
Adding a Food Orders sticker to your Instagram Story enables other users to order your business’s food from your partner’s website.
This sticker is especially useful for smaller restaurants that don’t have a lot of recognition but also an invaluable tool if you choose to cooperate with an influencer who could add this sticker onto their Stories to drive traffic to your business.
Support small business sticker
This sticker has been making the name for itself throughout the pandemic and for a good reason. Covid-19 and other restrictions have had a big negative impact on businesses, especially smaller ones. Instagram decided to enable users to support their favorite small businesses with a dedicated sticker to help them grow their reach and recognition.
This means that by using the sticker, you can tag any business with an Instagram profile to help them get to a bigger audience. For example, if you work for a small food chain or a similar type of business and have multiple profiles created for different locations, you could use the sticker to cross-promote them.
Instagram Shops & In-shop Ads
Facebook (or now: Meta) has been strongly investing in developing its eCommerce side by introducing Facebook and Instagram Shops that are accessible directly in the apps.
Thanks to this, businesses can create customizable catalogs of their products that users can browse, save, share, and purchase from.
This needs to be first set up, but once you do, you can showcase your products using many different options, like adding a cover image or picking a color theme to add a unique look and feel to your online store.
Users can access Facebook Shops through Facebook Pages, Instagram accounts, or even through Stories and ads. It’s now possible to purchase a product without leaving the app if the business has enabled checkout in the US.
What’s new is that Instagram is testing displaying ads inside the Shopping area which can turn into another strong marketing tool in any business’s arsenal.
How to see Instagram DMs on a PC – Messenger API
It is now possible to see your Instagram DMs on a PC. This is thanks to Messenger opening its API for Instagram messaging. You can also manage your Instagram DMs (even from multiple accounts) in NapoleonCat’s Inbox.
Using the Social Inbox makes managing all your Instagram DMs (and comments) across multiple Instagram profiles much easier by having them all in one customizable view.
And with NapoleonCat’s Auto-moderation, you can also automate your Instagram DMs, which means that you can:
- Set up auto-replies for common questions
- Automatically forward messages to other team members
- Automatically tag your messages inside NapoleonCat’s Social Inbox
- & more.
You can start our free 2-week trial and test it out, no credit card required 🙂
How to check DMs on Instagram on a computer with NapoleonCat
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Wrap up
Instagram is evolving fast and improving its user experience each day.
From minor updates like moving some of the buttons around to bigger ones like adding entirely new features – you can never be bored with this social media giant.
We hope that this article helped you to catch up with some of the newest Instagram updates 😉
Instagram update 2023: new features, latest news
Instagram* will start delayed posting in the app
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Instagram limits* 2023
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How to update Instagram in 2022
Instagram, one of the largest Publics in the world in the world new updates every day, increasing the number of active users. The newer update is offered to Meta users before users get used to the update. So the Instagram update has been going on without slowing down since 2022. In this article, we have compiled everything you need to know about the Instagram 2022 update for you.0003
Instagram updates 2022
How to update Instagram?
Since Instagram updates are made so often, it also raises curiosity about how users will update Instagram.
To do this, you need to follow a few important simple steps. You can perform these actions either manually or automatically. To update Instagram, you can follow the steps below.
How to update Instagram on Android?
- Open the Play Store on your Android device. nine0133
- Click on the button with three lines in the upper left corner.
- Open the My apps & games page.
- Refresh the page.
- Click the Refresh button next to the Instagram text.
- The application will be updated after a certain period, which depends on the size of the update.
How to update Instagram on iPhone?
- Open the App Store on your iOS device. nine0132 Click on your profile photo in the top right corner.
- Refresh your account page by scrolling down.
- Click the Refresh button next to the Instagram text.
- The application will be updated after a certain period, which depends on the size of the update.
How to update Instagram on Android or iPhone?
What is the latest Instagram update?
Instagram's latest updates are constantly changing along with its updated features. Even as you read this article, Instagram will probably be working on the latest updates. The latest updates on Instagram, where users have been making short videos lately, tend to focus on improving the quality of Reels videos. However, Instagram, which does not want to be left behind in the development of the digital world, plans to integrate various new features into Instagram, such as NFT sales. nine0003
What to do if Instagram doesn't update?
Updates Instagram sometimes releases different updates depending on devices or device features. For this reason, if an Instagram update does not arrive, you should review your device's features and published update requirements. Then you can follow the steps below to update Instagram.
Clearing the cache: If your Instagram update is not showing up or you can't see it, you can fix this problem by clearing the cache.
Some devices may use outdated application data in the cache. nine0003
- Enter the "Settings" of the phone.
- Then go to the Applications section.
- Then find the Instagram app and open the app settings menu.
- From here, go to the "Clear Cache" tab and then to the "Clear Data" tab.
How do I fix the Instagram DM update issue?
Instagram DM updates also come with Instagram updates. As long as you update the Instagram app without any problems, the Instagram DM update will also happen without any problems. By following the steps above, you can perform Instagram DM updates without any issues. nine0003
Problems updating Instagram
How do I update Instagram to an older version?
In cases where you don't like the new updates released by Instagram, you can cancel the updates and continue using the old version. To do this, you can uninstall updates from the application manager.
How do I delete an Instagram update?
This process may be different for each phone.
