How does linktree work on instagram

How It Works + How to Create One [10 Steps]

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories.

One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you share multiple high-quality links.

Plus, discover high-quality examples from brands already using the tool.

What is Linktree on Instagram?
Should you use Linktree for marketing on Instagram?
How to Create a Linktree for Instagram
How to Add Linktree to Instagram
Instagram Linktree Tips
Instagram Linktree Examples

What is Linktree on Instagram?

A Linktree is a link in your Instagram bio that leads to a landing page containing multiple links to content relevant to your business, like your website, a video, or even an affiliate discount link.

If you’re active on Instagram, you might have seen the phrase "link in bio."

This means that someone is directing users to visit their Instagram profile page and click the URL located in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or website landing page.

You may be wondering why using this tool can make a difference on Instagram, and we’ll discuss this below.

Should you use Linktree for marketing on Instagram?

Linktree allows you to maximize your sharing potential on Instagram. In previous years, brands and creators had to prioritize one link and include that in their bio. Usually, it was a website.

Naturally, as the platform evolved, so did the need for more external linking opportunities.

Users want to link not only to their website, but perhaps to other social channels, recent campaigns, new product launches, or partners.

Although Instagram now offers linking opportunities in Instagram Stories, live streams, and the Shop tab, there are still no in-feed options. As such, users must rely on apps like Linktree to consolidate their most important links into one, easy-to-view landing page.

Otherwise, you’ll likely be constantly updating your bio and having to decide which link takes priority.

In addition, Linktree offers analytics, which you can use to see which links are generating the most clicks.

Did we also mention that it’s free? While the premium version offers additional features, such as custom landing pages, scheduled links, animation, and more, the free version is all you need to get started.

If driving traffic externally is not a top priority, Linktree likely isn’t for you, as it does require upkeep to ensure you don’t share so many links that users get overwhelmed by their choices.

If you want to leverage the tool in your Instagram strategy, let’s review how to create one in the next section.

How to Create a Linktree for Instagram

1. Navigate to linktr.ee/ to create your free account.

2. Follow the on-screen prompts to describe your account’s category.

3. Select your preferred business plan.

4. After selecting your plan, explore your dashboard and add new links.

5. To begin adding links to your Linktree, you have two options:

Select Add New Link and a card (as shown in the image below) will appear where you fill in the relevant title and URL.

Or, you can click on Explore Link to view various link options based on the content, such as music or video links.

Regardless of the method you choose, your completed link should look similar to the image below.

6. Once you’ve added all of your links, the icons at the bottom of the tiles allow you to make card-specific edits.

If you have a free account, you can upload your own tile thumbnail, gate the link for specific audiences, and view the number of times your tile has been clicked.

With a paid account, you can take all of the free actions, in addition to highlighting specific links as priority links, scheduling when certain links go live, and accessing more in-depth analytics.

7. Add all the relevant links you’re hoping to include in your Linktree.

Once you've added all your links, you can begin customizations.

Note: The creation tool shows live previews so you can see your final product.

8. Select the

Appearance tab on your screen’s top left-hand corner.

9. In the profile window, insert relevant information to the links you’re offering, including profile title, a brief bio, and a business-relevant image.

10. In the

Themes tab, select a Linktree theme that matches your preferences. The image below is an example of a customized Linktree.

If you have a paid account, you can design your own theme, and edit background colors, button shapes, and fonts.

Under the settings tab on the top left header, you can further edit your Linktree and add support banners, ecommerce integrations, and social media icons to link to your other social profiles.

With a paid account, you can do everything previously mentioned in addition to adding mailing list integrations for email or SMS.

Once you’re satisfied with your Linktree and how it looks it's time to put the link in your Instagram profile.

How to Add Linktree to Instagram

1. Within Linktree, find the

Share button.

2. Select the

Add Linktree to your socials button in the Share dropdown menu.

3. Click

Instagram.

4. From here, you have two options: 1) Copy the Linktree URL and add it yourself on Instagram by clicking "Edit Profile," and paste the link into the Website field in your Instagram profile.

Or 2) Clicking "Go to my Instagram" to be taken straight there.

Now that you know how to create your Linktree and add it to your Instagram profile, let’s go over some examples from brands that already use Linktree on Instagram to meet their business needs.

Instagram Linktree Tips

Choose relevant names for your links: You want to use a Linktree to easily send your customers to different sites, so ensuring you name each link in a way that clearly says what it’s linking to increases effectiveness.
Choose your title wisely: Write clear and concise descriptions that will entice your audience to click.
Only include the most relevant links: While it may be tempting to have as many links as possible, it’s best to only place the most relevant links in your Linktree, so users aren’t overwhelmed with options. For example, if you’re running a new campaign, consider only linking to that one and removing links from older campaigns.
Use branded tools: if you have a Linktree paid account, use the custom branded tools that will help your users content your Linktree to your brand assets that they already know and recognize, like custom icons and color schemes.
Continuously monitor your Linktree: Continuously monitor your Linktree to ensure it’s up to date with your current business offerings. This means removing irrelevant links that will distract from what you’re hoping to center and monitoring analytics to see if you need to make any changes to your Linktree strategy.

Instagram Linktree Examples

1. Black Owned Everything

Black Owned Everything is an online marketplace that champions Black-owned businesses and the products and services they sell.

Image Source

It uses a Linktree on its Instagram profile to call attention to its different offerings, as shown in the image below.

Why We Like This:

Black Owned Everything’s Linktree is successful because it includes links that are clearly labeled for users to understand and find what they are looking for, and there are also very few links.

As a result, viewers likely aren’t experiencing decision paralysis and can quickly find what they are looking for.

2. Patsy’s

Patsy’s is a dessert business based out of Brooklyn, NY that sells Caribbean rum cakes made from scratch. They use a Linktree to help profile browsers order their cakes and view recent collaborations.

Image Source

Why We Like This:

Patsy’s uses Linktree as a unique way to call user attention to a holiday ordering guide that walks users through the process of placing an order.

While it could simply share this information in an Instagram post, users may not want to read a lengthy caption. Instead, Patsy’s can direct users to the link in its bio to quickly navigate to the ordering landing page.

3. Sean Garrette

Sean Garrette is an esthetician and content creator who uses Instagram to share helpful content with their audience.

They also have a branded Linktree in their bio where they share links to recent collaborations and partnership discount links.

Image Source

Why We Like This:

You can always post about the partnerships you have on Instagram, but if they’re long-standing, people might forget they exist.

You can place affiliate links in your Linktree to remind users that your partnerships are still running and, if you successfully drive users to your Linktree, all of your traffic will come across these links.

4. Golde

Golde is a business that sells superfood and wellness products. It uses Instagram to provide educational content and product photos and has a branded Linktree in its Instagram bio.

Image Source

Why We Like This:

While Golde does have more links in its Linktree, users aren’t overwhelmed by choices because each link clearly states where it leads, and the emojis provide additional context. If you have multiple links that you want to share with your users without overwhelming them, use Golde’s Linktree as inspiration.

5. TikTok

TikTok uses Instagram to call attention to trends, updates, and high-performing videos on its app. In addition, it has a branded Linktree in bio, pictured below.

Image Source

Why We Like This:

TikTok’s Linktree is a great inspiration because it drives users to critical actions related to the app: downloading the app, understanding trending moments and sounds, and contacting customer support.

It also contains branded links in the footer of the Linktree that users can navigate to and easily understand where clicking will land them.

Should you choose to use Linktree, you’ll be able to share multiple high-impact links with your audience all at once, giving them more ways to interact with your business and become engaged in what you have to offer.

Editor's Note: This post was originally published in Dec. 2021 and has been updated for comprehensiveness.

How to Build a Link Tree for Instagram: The 2023 Guide

What is an Instagram link tree?

How to make an Instagram link tree with Hootsuite

How to make an Instagram link tree with Linktr. ee

3 examples of Instagram link trees

If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links.

The platform doesn’t allow adding links to feed posts — other than Stories, the bio section is the only place where all Instagram users get to add a link. One link, to be precise.

Link trees allow you to make the most of this precious real estate. By creating a link tree for Instagram, you turn your one bio link into a hub for, well, more links. And with more links, you can direct traffic exactly where you need it — be it your store, a signup form, a new piece of content or an important business update.

Keep reading for step-by-step instructions on how to build a link tree for Instagram plus some inspiring examples of great link trees.

Bonus: Check out these 11 winning Instagram bios from top brands. Learn what makes them great and how you can apply the tactics to your own write up and boost engagement.

What is an Instagram link tree?

An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes several links. These can lead to your website, store, blog — or anywhere you wish.

Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. Most simply feature a few bold buttons.

Here is an Instagram link tree example from the account @meghantelpner.

Now that you know what a link tree is, and why it’s worth your while, it’s time to build one!

We will go over the two ways to build an Instagram link tree:

Using Linktr.ee, a specialized tool for building Instagram bio links.
Building a custom landing page.

Let’s get started!

How to make an Instagram link tree with Hootsuite

Did you know that you can create a unique link tree for Instagram and TikTok using Hootsuite?

To get started, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

To build your Hootbio page, start with basic profile information:

Profile name. This will show up as the heading at the top of your page.
Profile description. This is the subtitle text located below your profile name.
Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Try for free

You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email.

To save your changes, click Update in the top right corner of the dashboard.

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now, and start converting your Instagram followers into online customers.

Start free 30-day trial

How to make an Instagram link tree with Linktr.ee

Step 1: Create an account

Go to linktr.ee/register, and fill in your information. Then, check your inbox and follow the instructions in the verification email.

Step 2: Add links

Once you verify your account, you will be able to access your dashboard.

Click the purple Add New Link button on the home screen to add your first link

You will then be able to add a title, a URL and a thumbnail to your link. You can upload your own image or choose one from Linktree’s icon library:

And that’s it! Repeat the process until you’ve added all of your links.

Step 3: Organize your links

Click on the purple lightning icon to add special links or headers. Headers will help you organize your links by theme or purpose.

At any point, you can move your links and headers around by clicking on the three vertical dots icon and dragging the element to its new placement.

Step 4: Customize the appearance of your link tree

With all the links in place, it’s time to make your link tree truly yours.

Start by heading to the Appearance tab in the top menu.

Here, you can add an image and short description to your link tree page. You can also change your link tree’s theme. Several free options are available. Pro users can create their own custom themes.

You’re all set. Now that you have your custom link tree ready to go, it’s time to add it to your Instagram bio. Simply copy the URL from the top right corner of the dashboard:

3 examples of Instagram link trees

If you’re having trouble settling on a design for your link tree, check out these examples for inspiration.

1. littleblackkatcreative

Link in bio: www.littleblackkat.com/instagram

Instagram link tree:

Why it’s good:

The page is well-designed. Fonts and colors reflect the brand identity.
It shows a real, smiling photo of the business owner and the brand name at the top.
It includes links to important pages like homepage, blog, pricing, services, etc.

2. sarahanndesign

Link in bio: sarahanndesign.co/hello

Instagram link tree:

Why it’s good:

The page is divided into sections, making it easy to navigate.
Each section includes an image, headline, a short description and a call to action button, creating an intuitive experience for visitors.
It features a brief introduction of the website owner, helping build trust with first-time visitors.

3. hibluchic

Link in bio: www.bluchic.com/IG

Instagram link tree:

Why it’s good:

It includes a real photo of the business owners at the top, helping build trust with the audience.
It features many links without seeming overwhelming (clean design!).
It even includes a blog section with featured images.

Save time managing Instagram for business using Hootsuite. From a single dashboard, you can schedule and publish posts directly to Instagram, engage the audience, measure performance and run all your other social media profiles. Try it free today.

Get Started

Grow on Instagram

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

Free 30-Day Trial

how it works + how to create [10 steps] – WebSetNet

Features come and go on Instagram – one thing that has remained the same is limited link options: brands and creators can only share one link in their Instagram bio and on Instagram Stories.

If you're active on Instagram, you may have seen the phrase "link in bio".

This means someone directs users to their Instagram profile page and clicks on a URL located in their bio. Getting people to these links often helps Instagram users generate traffic on different websites, such as a YouTube channel or a website landing page.

You might be wondering why using this tool can make a difference on Instagram and we'll discuss it below.

Should you use Linktree for Instagram marketing?

Linktree lets you maximize your Instagram sharing potential. In previous years, brands and creators were required to prioritize one link and include it in their bio. Usually it was a website.

Naturally, as the platform evolved, so did the need for more external links.

Users want to link not only to their website, but possibly to other social channels, recent campaigns, new product launches or partners.

While Instagram now offers the ability to link in Instagram Stories, Live, and the Store tab, there are still no options in the feed. As such, users must rely on apps like Linktree to bundle their most important links into one easy-to-browse landing page.

Otherwise, you'll probably have to constantly update your bio and decide which link takes precedence.

In addition, Linktree offers analytics that you can use to see which links are generating the most clicks.

Did we also mention that it's free? While the premium version offers additional features such as custom landing pages, scheduled links, animations, and more, the free version is all you need to get started.

If getting external traffic isn't a top priority, Linktree probably isn't for you, as it requires maintenance so you don't share so many links that users are overwhelmed with their choices.

If you want to use this tool in your Instagram strategy, let's see how to create it in the next section.