How do you start a thread on facebook

Facebook is Testing a New 'Threads' Option for Feed Posts

An article from

Published July 5, 2021

Andrew Hutchinson Content and Social Media Manager

It seems like every time another social app comes out with any feature that's even the slightest bit useful, Facebook is like 'we can do that too', doesn't it?

Last week, some Facebook users began seeing this new prompt appear within their posting process:

That's right, as per this example posted by Varon Kerolli (and shared by Matt Navarra), Facebook is working on a new 'Threads' option, which would provide a means to bolt on additional new posts to an original, in order to build a broader contextual story through your updates.

As you can see, each new post added to your Facebook post thread would be connected back to the original, creating a longer stream of updates aligned to a source announcement.

Which is exactly like Twitter's threads, which it introduced back in 2017, enabling users to add more context to their tweets, and even build a narrative flow within its short-form constraints.

We’re introducing an easier way to Tweet a thread! ???? pic.twitter.com/L1HBgShiBR
— Twitter (@Twitter) December 12, 2017

Which makes a lot more sense on Twitter, given the character constraints - but then again, Facebook says that it's aiming for a slightly different focus with its Threads option, which it confirmed to TechCrunch is now in testing with selected public figures.

As reported by TechCrunch:

"Rather than inspiring longer posts, Facebook threads could be used for live commentary on an event like an award show. Or, users could post updates to their existing posts in a thread, rather than updating the original and making a clunky “edited to add…” announcement. Given that Facebook is testing this feature with public figures, perhaps its intended use is to make the sharing of news more streamlined."

That makes some sense, but the way they're displayed, in an expanded post stream, could be problematic, particularly if every user is eventually able to share ongoing updates about their everyday happenings.

But that does depend on how Facebook chooses to display them - if Facebook only shows the first additional post in each thread, as opposed to an elongated stream in your feed, that could work, and it could be helpful, as Facebook notes, for evolving news events, making it easier for people to follow along with an updating stream in a post, which is similar to how many news outlets currently cover breaking news in a live text stream.

It may make sense - and even though it's just Facebook copying a cool feature from another app once again, the case here does have practical, potentially valuable application.

As noted, right now, Facebook is only testing the option with a small group of public figures, with no set plans for a full roll out. You would think that Facebook would take a staged approach if it does look to expand it, which would see it go to all public figures, and probably Pages, before coming to regular users.

That could open up new options for brands, particularly as Facebook looks to move into live shopping events and other forms of community engagement.

We'll keep you updated on any progress.

Filed Under: Social Media Updates

Facebook Is Introducing Threads To Posts On Its Platform / Digital Information World

Facebook has recently been testing a new feature, by the name of "Threads", allowing users to link relevant posts together while having them share the same core audience.

If you're at all familiar with social media and the internet, you've encountered conversation threads. They're a medium most commonly found on, and associated with, the likes of Reddit and Tumblr (sites that are predominately about conversations over various topics). The purpose of threads in these platforms is to help keep conversations tidy and accessible to newcomers. Since discourse surrounding a single topic often tends to discuss multiple points about it, online comments can be very haphazard to go through. The solution? Creating a system where newer comments can "reply" to the one comment that's relevant to what they'd like to address. This way, all relevant comments are threaded together, and are easier to read. Twitter included this feature for users as well, even if it isn't necessarily encountered as much on the platform.

It seems that Facebook wants to join in on the fun too! As noted by social media journalist and guru Matt Navarra (who got tip from @valionk), the social network has introduced the ability to thread posts together. Since the reply feature's already available on Facebook's interface, threading comments does seem pointless. Therefore, it seems that the social media platform decided to let its users link relevant posts together to form a thread. For individuals that encounter the feature, a pop-up prompt follows as well, explaining the situation. It's a simple description, stating that users will be allowed to conjoin different posts together. All of the accompanying posts in a new thread will, however, share the audience garnered by the first post. That way, only relevant individuals get to join in on the conversation, and matters don't get too haphazard.

Here’s a few more screenshots of Facebook’s NEW threaded posts feature
Facebook says it’s currently testing the feature with a small number of Pages for Public Figures pic.twitter.com/6FktgqWMTd
— Matt Navarra (@MattNavarra) July 2, 2021

This is an interesting way of keeping conversations fresh. While Facebook's success is nowhere near done with, the social network does need to struggle in order to maintain relevancy. Especially with the presence of other social media apps such as Twitter, Instagram (which, to be fair, is also owned by Facebook), Snapchat, and Reddit, audiences are hard to come by and very easy to lose. The ability to thread conversations, however, is something that can effectively be used to have more engaging discourse. People can cite other posts, bring different parts of a topic into the conversation, and ultimately have a pretty good time of it. Even if the idea has been done to death, it's introduction in Facebook is something that the general community can make use of.

As it stands, the feature is not fully available to everyone. It is under A/B beta testing, where random individuals in certain regions can encounter the feature, utilize it, and therefore test it for Facebook. Who knows? It could be a while before the feature is properly integrated into the platform's interface for everyone to use.

Read next: Facebook tests anti-extremist feature in the US; Users can now report extremism or be notified when in contact with extreme content

a complete step-by-step guide to promote the page

On March 4, 2022, Roskomnadzor decided to block Facebook, and on March 11, 2022 - to block Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.

But we have some useful material for you.

(For those who have social networks working - the text of the article is below, under the list of links)

Telegram:

How to start a channel in Telegram

5 ways to monetize Telegram

How to make stickers for Telegram: a step-by-step guide

VKontakte:

VKontakte: a large selection of tips and services

VKontakte targeting: a complete setup guide

Odnoklassniki:

Is Odnoklassniki social network useful for business

Yandex. Zen:

Channel on Yandex.Zen for small business How to write a selling article

for advertising in Zen

8 myths about Yandex.Zen for business

Updated by Daria Rakova.

How to increase the number of Facebook page fans? How do you get them to interact with you? How to turn these people into clients and buyers? Read this step-by-step guide or contact TexTerra for SMM promotion right away. We help to stand out from competitors and fall in love with the target audience.

Table of contents:

Page design

Cover and Avatar

Address

Template and target button

Information on page

Content

Publications with video

Facebook Stories

Promotion and analytics

Information in other social networks and services

Communication on Facebook

Invitations

Automation

Store

Offline promotion

Total

Table of contents:

Page design

Cover and Avatar

Address

Template and target button

Information on page

Content

Publications with video

Facebook Stories

Promotion and analytics and services

Communication on Facebook

Invitations

Automation

Shop

Reviews

Contests

Targeted advertising

Partnerships

Page statistics

other advice on promotion on Facebook

Additional capabilities

Guest post or article

Live

OFINAL PRIVATION 9000,0002

Cover and avatar

Static cover

Page cover is not only the face of the brand, but also an excellent platform for advertising. On it, you can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to format it correctly, look at an example.

An advertising offer can be placed both on the cover itself and in the description of it, because the user will see it as soon as he clicks on the cover

Another point worth paying attention to is the quality of the cover. As you can see, there is no blur in the picture above. To achieve this result, you need to create an image of at least 820 by 312 pixels in PNG format. We recommend using images b and in a larger size (for example, 1702 by 630 pixels) so that when opened on monitors with a higher resolution, the images are large and look good.

This is how the small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:

There is a lot of black space on the sides. The picture looks small

And this is how the big cover (1702 by 630) looks like on the same screen:

There is almost no black space on the sides. The picture is big. It's easy to view

Once you've set your group's cover, be sure to check out how it looks on a mobile device. Anything larger than 640 by 360 pixels will be clipped.

Static avatar

The size of the avatar must be at least 170 x 170 pixels (128 x 128 for smartphones). As in the previous example, you can upload a larger image so that it is larger and of better quality when opened.

This screenshot has a 1290px x 1290px avatar open. Monitor resolution 1920 x 1080 pixels

Animated cover or video blog

Animated covers on Facebook can currently only be created on business pages. This feature is not yet available on the personal page.

The video must be between 20 and 90 seconds long and at least 1250 x 312 pixels in size. The recommended size is 820 x 462 pixels. It is best to use video with a resolution of 1250 x 463 pixels and an aspect ratio of 2.7.

You can change the size of the finished video using the online editor. For example, Resize-Video.

To make an animated cover, go to the company profile, click on "Edit" and then "Select video". The video must be uploaded to the library on the page in advance.

Select the desired video in the pop-up window.

Making an animated Facebook cover

Then select one of the suggested video thumbnails and click Save Changes.

By the way, the video is without sound. Keep this in mind when choosing a video for your cover.

Animated avatar

Animated avatar can only be made on the personal page. To do this, you must use the Facebook app for iOS or Android. The algorithm of actions will be as follows (using iOS as an example):

1. Go to your profile and click on your profile picture.

2. Select the "Select photo / video" command.

3. Click the "Use" button.

Animated avatar for the personal page

Address

The Facebook page address is pulled automatically from the title. To change the URL, change the page name.

Template and target button

Facebook has special templates for different types of business: Services, Company, Sites, Non-Profit Organization, Politicians, Restaurants and Cafes, Shopping, " Public Figures" or "Video Page".

To install a template, go to your Facebook settings, go to the "Templates and tabs" section and select the one that suits you best.

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Once selected, click "Apply Template"

Here's how it's done on mobile:

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The order is about the same as on desktop

Depending on your tasks, the target button that is shown to users right under the cover, you can change.

To add the first one, click Add button.

These are the button options for Facebook pages

Each template has one or another button by default, but it can be changed. For example, install a "Call" button so that a person can make a call immediately from Facebook.

Select a country code and enter a number, then click Save

Smartphone users can now call your company with a single tap. It's fast and convenient.

Mobile users can call, and desktop users can copy the number

All clicks on this button can be tracked in the "Statistics" section. It can also be promoted as an advertising post.

To get more calls, click on the corresponding button in the menu

To view the statistics for the button, click "Statistics" in the menu on the left, then "Page Actions". You will see all clicks.

When someone calls you, the information will appear on graph

Page information

The more information you provide, the more professional and credible your page will appear to consumers. Do not neglect this point. Tell everything you can tell, in every detail. Add photos and videos. Complete the services section if necessary.

Ask at least a few of your customers to leave a review about your company. If you don't have a website but have a group, you can enter your Facebook group address in the "Website" line and link them together.

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You can enter a lot of information: title and description of the page, category of services, contact information, opening hours, price range, status (closed or open), Instagram account and location on the map

On a personal page, you can indicate the position and place of work. This is necessary so that users can get to your business page through the profile.

To enter information about your place of work, go to the "Edit profile" section, select "Work" and start typing the name of the page.

Free social media audit

Drawing of 3 places until 24.08. The rest of the participants of the drawing - 50% discount

Content

Page created and designed. It's time to move on to the content.

Publications with photos

Make a rough content plan. Users love content that is both useful and entertaining. Announce new blog posts, post high-quality infographics and videos, and start interesting discussions. Not enough ideas? We have as many as 96. Choose the most suitable for your industry.
When posting, keep Facebook in mind. In the video below, we talk about the four main features of the social network:

Use quality branded images. Beautiful visuals with your company logo will help create a unique style and make the brand more recognizable and professional.

Post from the official Visa page

It is desirable that the pictures for the posts be large - 1200 by 630 pixels for horizontal pictures and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. We already talked about this at the very beginning of article 9.0003

Post regularly. It is impossible to say exactly what frequency of publications will be optimal. It is worth experimenting with the time and frequency of publications in order to identify the best option in a particular case.
Encourage the audience to publish posts mentioning you or your company using a topical hashtag - this way you will collect high-quality UGC over time.
Highlight your best publications . The posts that get the most likes and reposts should be in the most visible place so that those who have not yet viewed them do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the "Pin to Top of Page" command.

This is what an attached post looks like

Posts with video

Video is one of the ongoing trends of every social network. In addition, according to research by Google and Ipsos, 55% percent of users use videos instead of shopping lists when shopping.

Find out which video formats are supported by Facebook here. If you can't post your video, you can fix the problem by reading this article.

The video format tramples everything else in B2C and B2B. "Read" and "photos" - the last century

When publishing a video, do not forget to check "Show on Facebook Watch" so that yours is displayed not only on your page, but also in a special separate tab on Facebook.

This is how the Facebook Watch feed looks like

Important! The Watch section only shows videos from verified Pages and Profiles, and Pages and Profiles with more than 5,000 followers.

Read more about Watch in the Facebook guide.

Facebook Stories

Don't forget about Facebook stories. Here are some headings for Stories.

The inner life of your company. Show your corporate events, employees, their jobs.
Discounts, promotions and promo codes. Stories on Facebook are available 24 hours, just like on other social networks. Encourage your audience to take advantage of a great offer here and now.
Polls. Polls in Stories let you learn what users think about your company and more.

This is what the page looks like when the story is posted on it:

You can share the story both in the profile and on the company page, but only through the application for iOS or Android.

In the story, you can place a text publication, music, video boomerang, poll, photo and video taken with the front camera (section "Selfie"), as well as "Mood" - a section in which you can select a ready-made thematic GIF.

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To post a story, click "Add Story" under your profile or page photo, then select the post type0003

Promotion and analytics

Information in other social networks and services

Your content is great. It's time to share it outside of the Facebook page. If you have accounts on other social networks, be sure to give them information about your Facebook page and vice versa.

Link the group and page. This will increase the reach and engagement of both sites. You will also be able to manage the group, create publications and communicate with members both on your behalf and on behalf of the page. If anything, you can untie the group at any time.

Header

This is what the page-linked group would look like:

Link your Instagram profile to your Facebook business page. This will allow you to run Insta advertising campaigns (they are launched using Facebook Ads Manager) and collect accurate statistics on them.

Instagram promotion* in 2021: the most detailed guide

Give a link to your page in the description of other accounts in social networks , and on your Facebook page, give links to your VKontakte, Twitter, Youtube, etc.

We link to our Facebook page in the YouTube channel header

Add a link to your page in your email signature. To do this on Yandex mail, go to "Settings" - "Personal data, signature, portrait".

Enter the required information, format and save.

Setting up a signature in Yandex.Mail

Signatures in other mail services are set up in approximately the same way.

Promote your page in the mailing list. If you run a newsletter, tell your subscribers about your Facebook page and why they should subscribe to it. If you don't have a mailing list yet, start building a base for it. You are ignoring one of the most powerful traffic and lead generation channels.
The last tip in this section: recommend your page on all social networks where you have subscribers! Sometimes giving a link in the description is not enough. You need to encourage the audience to follow it. Make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely it is more convenient for them, but you may be of interest to a small part of the audience.

Communicate on Facebook

Leave useful and thoughtful comments on other people's publications . Try to make users want to view your profile and go to the brand page.
Mention other users in your posts. When you mention people with the @ symbol, there's a good chance your post will be featured in their feed. Most Facebook users have this feature enabled by default, but even if not, the person will look at your post and decide whether to publish it on their page or not. And if he decides to publish, you will get the attention of his audience.

This is what a user mention on Facebook looks like

Book: 100+ Internet Marketer Hacks

Invitations

Invite friends to like your page. When you are just starting to develop your Facebook page, you can not neglect any of the methods to increase the number of likes.

Invite your friends to like your page. To do this, click on the button with three dots under the cover of the page, select the "Invite Friends" command, check the box next to "Send an invitation to Messenger" (so that the person receives your message personally) and write an invitation that will not cause him negative.

Do you post cool content? Write about it. Do you want him to like the page in a friendly way, and then unfollow when you get a real audience? As you say, there is nothing wrong with that.

Sending an invitation to friends

Someone will ignore your message, someone will enter into a dialogue, and someone will silently like the page.

How to use e-mail for targeting on Facebook, VKontakte, Google and Yandex

Send invitations to new friends. Every time a new person is added as a friend, send him a message that reads something like this: “Hi. Thanks for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link - [link to your page]. Come in :)".
Invite people from your phone or email contact list. It doesn't matter who these people will be: your clients, pen pals, or just passing acquaintances - invite everyone to become subscribers to your page (if they refuse, it's okay, you have to start somewhere). Invite people to your page no more than once, so that the invitation does not look like spam.

To do this, upload your contact list using the Facebook mobile application. Click on three lines, then "Contacts". Recommended friends will appear on the screen, whom you can invite to become followers of the Page.

This is what uploading friends from contacts looks like

Automation

By clicking on the "Message" button, users can write private messages to your page. Often, many of them hang unnoticed until the moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will respond within a day." Then the user will not expect a momentary response from you and will remain loyal to your company.

"Message" button, through which users can communicate with your company personally

To set up an automatic reply, go to the page settings and select the "Messaging" section.

Go to "Messaging"" title="Go to "Messaging"

In "Messaging" you can set up a greeting, as well as see a link to your page in the messenger to insert it on your site, for example.

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Message customization features

To set up automatic replies, click Customize and you will be taken to the Facebook Business Suite, which combines messaging features for both Facebook and Instagram business pages.

Then select "Instant Reply" and enter the message you want to send to users after they write to you.

Sending an invitation to friends

In addition to an instant reply, you can also set up an automatic message.

You can set up different types of messages: from a reaction to the fact that your page is recommended / not recommended, to a list of frequently asked questions

The algorithm for setting up all types of messages in Facebook Business Suite is approximately the same.

Depending on how quickly you respond to user messages, your page will display information about how many times you respond on average.

Install the Facebook Business Suite app on your smartphone so that users can see that you are responding quickly. So you can track messages to all your accounts in one place and quickly respond to them.

Facebook Business Suite interface

In addition to viewing and replying to messages, Facebook Business Suite allows you to post, schedule Instagram posts, and even promote your page.

Shop

If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in the post.

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When you go to the "Shop" tab, we see the products of page

If you click on a product, Facebook will offer to place an order on the site.

Any of the products can be added to publications. To do this, you need to click on the appropriate button and publish the entry:

As a result, it will look like this:

Reviews

In addition to calls to action in publications, you can (and should) encourage users to leave reviews on your Facebook page.

Get your customers to be honest about their page experience so that potential customers can use reviews to guide their selection.

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This is how testimonials will look on your page. Don't Forget to Answer Them

Mega Compilation of Persuasive Calls to Action: 200 CTA Templates

Contests

An interesting contest will increase both the reach and engagement of your page. If you try hard, then the number of subscribers / fans.

Here are some tips for running Facebook contests:

start with the goal of the competition, and then think over the mechanics;
raffle something valuable and directly related to the brand;
think carefully about the idea of the competition and link it to the newsbreak;
draw up the official rules of the competition;
record the summing up on video and post it to the public;
hold contests regularly, alternating mechanics.

Facebook contests are similar to contests in other social networks

Targeted advertising

You can also increase your audience reach with Facebook ads. Click the "Promote" button on the main page, then select the purpose of the publication.

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You can promote both individual posts and the entire page

You can promote a page on Facebook and Instagram if the desired target audience lives there. To do this, you need to create an advertising campaign in Ads Manager, select the goal, the page you want to advertise, click "Manual placements" in the settings and leave a checkmark only in the "Instagram" line.

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This is how you can set up ads that will be shown on Instagram

Properly configured advertising on social networks can increase sales by several times. In our TeachLine training center, teachers from TexTerra teach not just the mechanics of working with cabinets, but the generation of effective campaigns from the moment an advertising idea is created to analytics. You can read more about the course here.

Partner placements

Contact the admins of other publics on Facebook and agree on co-marketing. Let them recommend your page to their followers, and you recommend them. The same can be done with the mailing list, if you have approximately the same number of subscribers, and with any other traffic acquisition channels.

Page statistics

Promotion without analytics - time and money wasted. Facebook has a lot of data that will help you run your community more effectively every day.

View the summary:

Understand your target audience:

Track the growth of the community:

See what type of content is getting the most reach and engagement, and at what time the content is most interesting to the audience:

Click on each of the tabs in the " Statistics". After studying this information, you will be able to create the highest quality content that will receive wide coverage and be in demand among your users.

To get detailed statistics on your page and competitors' pages, use the services from this article ("Facebook" section).

More Facebook Marketing Tips

Additional Features

Write an article on your website called "10 Reasons to Like Our Facebook Page". Accompany each item with a screenshot to prove your point. At the end of the material, do not forget to link to your public and come up with a catchy call to action.
Add the Page plugin to your website. "Page" allows visitors to see your news feed directly from the pages of the site. Installing it is very easy. All you need to do is: select the desired settings, copy the code and paste it on your site.

Page plugin settings

Pin the bar Hello Bar at the very top of the site. This is a shareware service that can increase the likes of your articles. To do this, go to the main page of the service, add your site and select the Social Engagement goal.

Once you have chosen your goal, choose the method to achieve it. Best suited Hello Bar

Choose the color and size of the banner (you can choose from ready-made templates), the pages on which it will be displayed, write the text and click Publish Now. After that, you will be prompted to insert the service code into your site template. Once you've done that, the Hello Bar will work and you'll be able to track your stats.

We encourage users to like articles

Create creative polls, contests and quizzes. Engage with your audience at all levels.

You can create a poll to find out the opinion of subscribers on a particular topic. To do this, you need Polls for Pages.

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This is how the poll setup in Polls for Pages looks like. The service is in English, but its interface is intuitive. The survey can be done in Russian or one of the many languages

You can start the quiz using Quizzes for Pages. The setup algorithm is similar to Polls for Pages. After creating a quiz in the app, you can either install it on the page (if you have more than 2,000 likes) or link to it in the post.

This is how the quiz will look on a page with more than 2,000 likes

Give out discounts for likes. Facebook Coupon App and Social Offers will help you with this. The first allows you to create personalized discount coupons that are activated with a like. The second activates the discount after a certain number of people join the promotion. Both applications are paid, but there is a free trial period that can be requested from technical support.
Offer quality content for likes. Use the method described at the very end of this article. Only instead of the "Tweet" button, set the "Like" button. This can be done using the Viral Lock service.

The user tweeted the article and only then got access to the desired material. The same can be done with Facebook

Guest post or article

To get even more people to know about your page, write an article on a popular resource. Instead of linking to your site, ask the site owner to add a link to a Facebook page. If the site is popular enough, and the readers like the article, you can be sure that there will be a lot of transitions.

Katerina Kushnir published an article on our website and included a link to her Facebook profile in her description. Now we indicate links not in the author’s description, but at the very beginning of the article . To go live, click on the appropriate button in your profile:

To start a live broadcast, click on the "Live broadcast" button

Select live broadcast settings, check the picture and sound. If necessary, add a message to your users, and when you're done, click on the "Go Live" button.

Why do businesses need live broadcasts? 5 Livestreaming Tools

When the broadcast ends, the video will automatically be saved to your profile and will hang there for the whole day. After this time, it will be automatically deleted.

To prevent this from happening (after all, this is useful content, and you can still use it), use the SaveFromNet service. Paste the link to your video into the search bar of this service and click the "Download" button.

A webinar can also help promote a page, since you can verbally recommend your page to people who are loyal to you (after all, they signed up for this webinar, which means they think that they can learn something from you) and immediately give it link.

How to run a webinar: from preparation to the final

Offline promotion

In addition to word of mouth, which can bring the desired audience to your page, there are several ways to get people offline:

Promote your page at an industry event in your market . If you are an expert in your field, you are likely to speak at industry conferences and seminars from time to time. Use this opportunity. Make a beautiful banner or print brochures describing your company and don't forget to add a link to your Facebook page there.
Give gifts to your fans with your page address written on them. T-shirts, caps, mugs, stickers - all this can greatly help you promote your brand on Facebook. Loyal users will gladly accept your gifts, and in turn you will increase brand awareness (especially useful for local businesses).
Upload a photo with your fans. If you were at a themed conference or fan meeting and took a group photo there, post it on your Facebook page and tag everyone in it.
Encourage fans to post photos from your offline event! They will feel connected to your community/brand and you will get a quality UGC.
Bonus tip for those with a sense of humor. Use each of the 17 unusual offline methods described in this article. Only instead of the site address, insert the address of the page on Facebook everywhere.

Total

Maintaining and promoting a Facebook page is sometimes a difficult and time-consuming task, but it will definitely bear fruit if you will:

set goals and systematically move towards their achievement;
track trends and new features of Facebook and your industry, implement them in your content;
be attentive to the audience;
use the tips in this article.

What methods of promoting pages and groups on Facebook do you already use? Which ones are new to you?

overview of functions and instructions for creating and setting up an account - OdesSeo

Business Manager - definition and necessity

Business Manager - a tool for companies, brands to manage pages, advertising cabinets, directories centrally.

What is this tool for and what problems can it solve?

The problem that business owners face is that they do not have all the rights to their Facebook resources. The page was created by an SMM specialist, the advertising account was created by a former marketer and now cannot transfer it to the client's ownership.

The only correct solution in this case is as soon as you have created a company page on Facebook, immediately create a Business Manager and manage the company's resources centrally. The issue of restoring access to company resources when changing a marketer or agency will also be resolved.

To create a Business Manager, follow the link and watch the video on how to create a Business Manager:

Resources in Business Manager are managed in Settings.

Advertising account in Business Manager

There are two ways to create an advertising account - using a profile or in Business Manager.

What are the advantages of an advertising account that you create through Business Manager over an advertising account created by a profile?

A profile can only be created by one account, but in Business Manager you can create several, the available limit of new advertising accounts can be viewed in the Company Settings.

This is handy if your company has multiple pages and you need to split their budgets. Or when individual specialists or agencies work on advertising for different areas of the company. At the same time, all advertising accounts of your Business Manager can use the pixel to create custom audiences. Within one Business Manager, you can share resources, for example, individualized audiences between advertising accounts.

The Business Manager admin can grant access to Facebook ad cabinets to profiles that are added as employees.

The Business Manager administrator can assign partner access to the advertising account of his BM to other Business Managers with whom they cooperate.

And another significant advantage is that it is possible to create individualized audiences based on data about users and clients only in an advertising account created through Business Manager.

! It is important to remember that an advertising account created in Business Manager cannot be transferred to the ownership of another Business Manager.

In the case of the Company's cooperation with an agency or outsourced marketer, the Company provides partner access, and after the end of the cooperation cancels the access. All resources of the company remain in his ownership.

So, in Business Manager you can:

create an advertising account - Ads Manager,
claim rights to advertising accounts that belong to individual profiles or request access to manage them,
submit a request for partner access to advertising accounts owned by other Business Managers.

Watch the video on how to create an advertising account in Business Manager:

Ads Manager - payment methods

An important point that you should pay attention to is the payment method. As a payment method in Ukraine, you can use:

Individual's card.
Legal entity card.

Information about available payment methods in your country at

Video on how to add a payment method:

However, if you add a legal entity card to close accounting, you need original documents from Facebook that you will not receive, you can only print invoices electronic.

That is why the card of an individual is used more often. In this case, this user must be the owner of the advertising account or the administrator of Business Manager in order to control the spending of the budget from his card.

You can add an additional payment method, and if there is no money on the main card, the charge will be made from the additional card.

If Facebook fails to withdraw funds, it stops all advertising campaigns in this account and blocks some of the functions for setting up advertising and transferring rights. As soon as you top up the card and make a payment, the ads will be displayed again and all the functions of the advertising account will work correctly.

! A Business Manager that has Ads Manager with outstanding debt blocks the ability to create new ad accounts.

We recommend creating Ads Manager, Business Manager using the profile of a real person, whose identity can be confirmed by documents, the profile avatar must have his photo. Everything related to the promotion of a business, the launch of advertising, Facebook carefully checks, and for any suspicious activity, a hint of a violation of the rules, it can be blocked. In the case of a real profile, you can easily resolve this issue with support, you will only need to send documents. If the Facebook profile has a fictitious name and a cat on the avatar, the issue will take much longer to resolve, or the problem cannot be solved at all.

Pages in Business Manager - management and empowerment

Managing pages through Business Manager is no different from managing them directly. The convenience is to grant or remove access rights.

In Business Manager you can:

Add a Facebook page. In this case, you claim ownership of this page, and upon approval of the request by the previous owner, your Business Manager will become the owner of this page.
Request access to manage the page. The original owner will remain the owner of the page. If necessary, he can remove your access at any time.
Create a page in Business Manager, in this case it belongs to Business Manager.

If necessary, you can transfer a page that belongs to one Business Manager to another Business Manager.

Video on how to request and approve Page access:

Employees in Business Manager

To manage resources in Business Manager, user profiles must be added as employees. An employee can be presented with both the standard access of the Business Manager employees and the administrator access. In this case, he gets full access to all aspects of the Business Manager and can remove and appoint other administrators. Administrator access is the highest level of access in Business Manager.

To add an employee, you need the email to which his profile is registered. If the profile is registered to a phone number, you need to link your mail to the profile as well.

The next step is to assign access to resources to an employee. One employee can be assigned access to several resources at once, for example, pages or advertising accounts. You can also adjust the level of access, depending on the tasks performed. Next, the employee must approve the invitation to the business manager, it will be sent to the mail.

One resource can be shared with multiple employees.

Help about employee roles in Business Manager at

Video on how to add an employee to Business Manager and grant them access to resources :

Partner access in Business Manager

Business Manager resources can be shared with other Business Managers. Once this access is approved, the Business Manager with partner access can assign its employees to manage the resource. Partner access can only be assigned to resources that this Business Manager owns.

You can open access to a partner in 2 ways:

by ID Business Manager. The partner will receive a notification from your company about granting him access,
generate a link to send to the partner, this link is valid for 30 days, can only be used once, and if the partner does not have a Business Manager, he will have to create it.

At the time of assigning a partner, you regulate the level of access, which depends on the goals of cooperation and the tasks that the partner will perform.

Partner access can also be opened in the Settings/Users/Partners section. It can be of two types:

by partner ID you add it and then assign it access to the resources of your Business Manager,
you request partner access to another Business Manager so that later, after approval, you can get access to its resources.

Video “How to unlock or request Affiliate access to Facebook Business Manager”: