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How do you become an influencer on instagram


How To Become An Instagram Influencer In 2022

When you look at the Instagram ‘rich list’, you see celebrities charging over a million dollars for every post they write about their sponsors on Instagram.

The reason these celebrities are able to charge so much is less about their Instagram influencer status and more about them being popular celebrities in general.

The rest of us on Instagram are never ever going to be able to command such high prices mainly by virtue of our Instagram following. However, there are plenty of Instagram influencers who have been able to quit their day jobs and pursue their mini-celebrity status full-time. 

In this article, I am going to take you through a very solid step-by-step plan that can help you become an Instagram influencer from scratch. 

That’s right – you do not need an existing following on Instagram to be able to succeed here. 

Let’s get started. 

Step 1: Sign up for Instagram

I doubt anyone looking up online to become an Instagram influencer does not already have an Instagram account.  

But hey, I did promise you that I’ll teach you how to become an influencer on Instagram from scratch. 

So, the first step, inevitably, is to get hold of an account. 

It’s no rocket science. Click on this link if you are on Android, or on this link if you own an iPhone.

Once you download the app, you may choose to either sign up with your Facebook account or directly with your mobile phone number or email address.

Source: Instagram

At this step, you will also be prompted to pick a username. Do so carefully since this will be the handle that you will be promoting.

Here are a few pointers to picking a good username: 

The first choice (and the best one) is your full name. There are a couple of reasons why I think it’s the best. First, it gives an air of credibility. The internet abounds with fake profiles and questionable information.

People are more likely to trust something that comes from a real person than claims from someone who hides behind the cloak of anonymity.

We will be discussing picking a niche further down in this article, but if you already have picked a topic, then you could also pick a username that aligns with this topic. 

However, this is only a good idea if you also own a website by the same name. This way, you can put elaborate content on the topic on your blog while sharing visuals and other related information on your Instagram profile. 

Regardless of what username you pick, make sure it does not come across as spammy or salesy. 

For example, if you are Lisa Smith publishing content about yoga, your usernames could be something like @lisasmith, @lisa_smith, @lisayogaqueen or @everythingyoga. But usernames like @_best_yoga_advice or @_yoga_queen__ may not be equally good.

Step 2: Pick a niche

At this point, it is important to note that the success of an influencer is not measured by the number of followers they have. 

Well, your follower count indeed matters. But from a business perspective, that is not the primary measure of a good influencer.  

Instead, a good influencer is one who enjoys popularity in a very narrow niche. 

Here’s why – building a large following is not too difficult. There are plenty of tools online that can help you grow your following. 

The problem here is that you are not the only one using such tools to grow your Instagram following. Plenty of other people are doing the same too. 

When a business wants to rope in Instagram influencers to market their product, they tend to go with those users whose audience tightly aligns with your target group. 

Otherwise, they may end up spending money on an audience that has no intention to convert.

So, how do you pick the right niche? Here is a quick guide.

Competitor Landscape

The niche you pick must have plenty of competitors vying for buyer attention. Marketers in such industries tend to experiment with different customer acquisition channels which means they may not be too afraid to spend money on something like Instagram influencers.  

Product is WOM-driven

When was the last time you checked online reviews from other buyers before ordering a ball of cotton, or corn?

Commodity products do not need reviews. They are literally the same regardless of who or where you buy from. 

The niche you pick must-have products that can be described visually and elicit customer interest in product reviews (word of mouth).

Beauty products, home decor, and automobile accessories are all good examples of products where a buyer may be interested in watching elaborate product reviews before buying a product. 

More importantly, from an Instagram perspective, these products need to elicit impulse purchases from the buyers. Influencer marketing may not be ideal for planned purchases.

Not too many influencers

There are a ton of beauty Instagrammers. That’s a problem of plenty for businesses looking to hire influencers. 

But for you, the influencer, too many fellow influencers in your niche only means that you are not a rare commodity.  

Pick a niche where there are not too many influencers already. This way, there are not enough of you already which means that businesses are ready to pay a premium to hire you for a campaign.

Step 3: Learn photo/video editing

One of the basics to earn a good following on Instagram is to be good with photos and videos. Sure, Instagram does provide you with the basic tools like filters and captions. But in order to stand out from other Instagrammers, you need to learn to capture good photos and videos.

Pro Tip: Do not overdo your visual effects. Pick a filter or image capturing style and stick with it for all your Instagram posts. The objective here is not only to make your posts look professional but to also be able to make your posts stand out. Your regular followers should be able to identify your posts even without having to look at the username. 

Source: @thefrootilife

Pro Tip 2: Hopper HQ has a top-notch image editing software built right into our software. Do not waste money on another tool, and use our tool for all your scheduling needs.

Source: Hopper HQ’s Image Editor – try free for 14 days

Step 4: Publish Consistently

The key to becoming a successful Instagram influencer is to publish content consistently. There are a couple of reasons why. 

Firstly, your followers are not all online at the same time. Publishing content throughout the day lets you reach followers through different times of the day. 

Secondly, the Instagram algorithm takes a number of different factors into account while deciding the visibility of your posts. This includes post recency (how fresh your content is), post engagement (how well your post is received by the first few people looking at it), and past interactions (how well were your earlier posts received by the specific follower). 

When you post consistently, you take care of content freshness. Also, it gives you an opportunity to experiment with different types of content, hashtags, and also know when your Instagram followers are most active.

Want to be a really successful Instagram influencer? Check out Hopper HQ’s scheduling tool. It’s free to try for 14 days and comes packed with features that let you plan out your entire posting schedule for days, or even months in advance. 

This way, you create all your content at once and can publish them throughout the day. 

While at it, also experiment with the different kinds of content that Instagram has to offer. Some kinds of content work well as Instagram Stories. Others work well as Reels. Try out the different content types to see what your followers enjoy. Keep experimenting.

Step 5: Grow a Following

At this point, you have the entire setup ready to start becoming an influencer. The only thing stopping you is a lack of followers. Targeted followers, that is. 

There are plenty of articles online that teach you the exact tips and tricks that you need to succeed here. Here is a short guide on how to do this.  

  1. Follow other users in your niches. If you have picked a very small niche for your Instagram account, start by following accounts in the broader niche or shoulder niches. For example, if you post content about hairstyling, you could not only follow other hairstyling Instagrammers, but also beauty vloggers and people talking about makeup, skin care, etc. 

Also, follow all the hashtags relevant to your niche.

  1. Engage with their content. Make helpful observations and tips in the comments. The ideal way to do this is by prefacing your comments with a sentence about what your Instagram account is about. Going back to the example of hairstyling, you could comment on a post about hair care with a comment like

“I’m a hairstylist and I talk a lot about this specific advice on my Instagram account.” – 

You could follow it up with some more helpful advice that the original poster may have missed. This way, you establish yourself as an expert and get people to check out your account.  

  1. Once you have grown your account to a few hundred followers, start collaborating. Partner with other accounts of similar sizes in your broader or shoulder niches and share a shoutout about each others’ accounts on your Instagram profile. 

Pro-tip 1: Do not simply announce their account. Share something useful from their post and then tag them within the post. Also, seek the same from the collaborator. This increases click-throughs and following. 

Pro-tip 2: If possible, designate a specific day and time for collaborations. For example, Tuesdays at 2 PM. This way, your followers know to expect a shoutout to another account and may not lose interest in your posts simply because they don’t enjoy this kind of content.

You will just need to follow the above steps on a consistent basis for several weeks or months for you to gain traction and start seeing an organic spike in followers for your Instagram account.

Step 6: Open for business

At this point, you already have thousands of followers to your Instagram account. A four or five digit follower count may be impressive depending on the niche you have picked. 

In some cases, you will need to work more and grow your targeted following to six digits at least before seeking good influencer marketing offers.

There are three things you need to do in order to find successful offers. 

Set up a bio

The bio sets the tone for what your Instagram account is all about. Truth be told, you may have required a great bio from the beginning.

But regardless of what your bio read until now, you will need to reword to make it interesting for your potential sponsors. 

The best Instagram bios talk about two things: what your account is all about, and how potential sponsors can reach you. 

A lot of businesses trying to find suitable influencers on Instagram still do it the old-fashioned way – via Google Search. A great bio will help them find you with the right keywords. 

Giving them an email address or website contact form is a great way to be contacted directly. While your Instagram DMs work too, you may potentially lose their message if you already receive DMs from tons of regular users as well. 

Showcasing an email or website contact form is the best way to make sure you see every potential campaign offer that comes your way.

Source: Instagram

Switch to a Professional account

If you haven’t already done this, now is a good time to switch your account to a business profile (AKA Professional account). In doing so, you get access to several analytics features that a potential sponsor may want to look at before hiring you for their influencer marketing campaign.

Switching your account to a business profile is easy and can be done in a few steps. You will need a Public profile and also may need a Facebook Page associated with your Instagram account. Connect your Instagram account to this Page and voilà, you are done.

Partner with Influencer databases

There are several influencer database companies online that businesses subscribe to. The job of these database companies is to build a long list of potential influencers across different industries that a business may be interested to work with. 

Some of these companies also work as middlemen between the business and the influencer in setting up the influencer marketing campaign.

Write to these influencers and share your profile to be included in their databases. In most cases, it costs nothing. As a matter of fact, if you are already gaining a lot of traction with your Instagram account, chances are that your account is already a part of their database.

This way, when a potential advertiser is interested in hiring an influencer, your profile may be recommended to them by these database companies.

In conclusion – be patient & consistent

Reading this article, it may seem like becoming an Instagram influencer is quite simple and easy to do. That’s because it really is. What separates you from the rest is how patient you are, and also how consistently you can churn out content – even in the early days when you do not have a lot of followers.  

Getting the first hundred or even thousand followers may be the hardest part of becoming an influencer. And it is here that a lot of people quit.

Dedicate a couple of hours of your day everyday to publish top quality content and follow these steps mentioned above to find success as an influencer.

If this seems daunting, don’t shy away from getting help. Hopper HQ makes it very easy for aspiring influencers to post quality content consistently. Check out our app by clicking on this link. It’s free for 14 days and costs less than $20 a month. That’s an investment you must make to be able to earn thousands of dollars in influencer marketing down the line.

How To Become Instagram Famous in 2023 [8 Steps]

Are you wondering how to become Instagram famous?

If you want to be the next Kylie Kardashian or Cristiano Ronaldo, we’ve got bad news — we can’t make Kris Kardashian your mom or bless your feet into super-stardom. (That’s asking a little much)

But we can show you how to find Instafame. After that, whether or not you surpass Ronaldo’s 464M following is up to you.

If you want to become Instafamous, there’s a pretty straightforward formula to follow. We’ll walk you through it in these eight tried-and-true steps.

1. Define your personal brand

2. Find your niche and cater to it

3. Listen to your audience

4. Engage your followers

5. Be consistent

6. Create quality content

7. Treat your Instagram account like a business

8. Manage sponsorship interest like a boss

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

These days, being “Instagram famous” means more than just having a large following. Instafamous accounts are usually influencers or creators, which means they can use their audiences to drive awareness about a trend, topic, company or product.

Instafame isn’t instant. You can’t buy a ton of followers, call yourself an influencer, and wait for brand deals to come rolling in.

That goes for folks who are the one-hit-wonders of viral videos, too. Sure, they might experience a brief flare of Instagram attention. But that fame will die out fast if they don’t keep producing high-quality content.

Take @flyysoulja, who had a monstrous 15 minutes on TikTok because of their viral “island boy” video. They now regularly post content on Instagram, maintaining over a million followers.

Source: @flyysoulja

The following steps take time and effort. But they’re consistent with the habits we see influencers and Instafamous folks using.

1. Define your personal brand

If you don’t have a viral video to springboard you into millions of followers, you’ll need to start at the beginning.

That means figuring out how you want to show up on Instagram. Remember, the “you” you put on Instagram is your brand. So your online identity needs to feel (and be!) authentic — your followers will know if it isn’t.

Branding can be an in-depth process. Here are five steps to defining your personal brand and some questions you can use as prompts.

Step one: Define your goals

Without clear goals, you won’t be able to measure your success. Start by thinking about why you’re pursuing Instafame.

  • Why do I want to become Instagram famous?
  • What does Instagram fame look like for me?
  • What milestones can I achieve to reach my goal of being Instafamous?
Step two: Find your differentiator

Next, consider what sets you apart from your competition. No matter your specialty, you’re probably entering a crowded market. Why should someone follow you instead of someone else?

  • What makes me stand out from the crowd?
  • What can I do better or differently than other personal brands like mine?
    • Note: This doesn’t have to be a huge difference — you could be the sassiest baker on Instagram, for example, or the most polite mycologist.
Step three: Write down your narrative

Your backstory is where you say who you are and what you care about. People remember emotionally-driven stories more than facts. Plus, staying on point with your copy is easier when you have a brand story to refer back to.

  • What is my story?
  • Where did I come from, and where do I want to go?
  • What motivates me?
Step four: Define your personality

You want your content to be consistent and recognizable. That means each post should reflect your brand’s personality in some way. Are you trying to inspire your followers? Teach them? Amuse them?

  • What are five words that describe my personality?
  • What is my brand voice?
  • How do I want people to see me? How do people actually see me?
Step five: Craft your personal brand statement

A personal brand statement is a short, catchy statement you can refer back to while creating your content. Externally, it can act as an elevator pitch.

Look at your previous answers and ask yourself, “Who am I? Why am I doing this? What makes me unique?”

You can put your personal brand statement in your Instagram bio. Consider, like creator Lauren Sundstrom has, pairing it down to the bare essentials of what your audience needs to know.

Source: @laurengsundstrom

Voilà! Now you’ve got a personal brand you can build your Instagram strategy around.

And a note: These answers will evolve with your brand. It’s meant as a guide, so don’t stress too much about perfecting it the first time.

2. Find your niche and cater to it

Once you know your differentiator (step 2 above), use it to target the niche audience that makes the most sense for your brand.

Niche followers are often fiercely loyal. Shared interests make for strong bonds and can make your relationship with your audience much less forced.

Once you understand your niche, find micro-brands adjacent to you and work with them. Trans woman, activist, model, and style aficionado Lauren Sundstrom posts regularly about only working with brands that share her eco-friendly outlook.

 

View this post on Instagram

 

A post shared by Lauren Sundstrom (@laurengsundstrom)

3. Listen to your audience

Your audience is your best asset. Typically, folks on the internet are mercilessly honest. If you ask a question, you can expect a real answer. When you are your brand, this can require some thick skin.

Solicit answers through questions and polls — and be specific. Open-ended questions like “What do you want to see more of?” likely won’t get you what you want. Instead, ask specific questions, like “Should I add color or keep it neutral?”

Source: @delancey. diy

Pay attention to any repeat comments or questions. There may be a gap in your communication that needs filling. Give your audience what they’re looking for, and you can inspire brand loyalty.

Oh, and don’t stress about having a small following. That just means you’re a micro-influencer. According to Hypeauditor, micro-influencers (one thousand to ten thousand followers) have the potential to earn, on average, $1,420 per month!

If you really want to increase your audience size, though, here are 35 ways to build your follower list from scratch.

4. Engage your followers

Fame doesn’t exist in a vacuum. You can only be as famous as people are willing to pay attention. So, bring your audience in and engage them — and no, you can’t take a shortcut here. Using bots for engagement (believe us, we tried it) doesn’t work.

As tempting as it is to cut corners, a quality engagement strategy will have you reaping the rewards before too long. Strong engagement remains a key player in Instagram’s algorithm. The better your engagement, the more Instagram will put your account in front of folks, and the more your brand reach will grow.

5. Be consistent

Consistency breeds credibility! It may take some time to figure out your visual style, brand voice, and posting cadence. But once you do, keep it up. Folks will start associating your brand with a certain aesthetic and point of view, further cementing it in their minds.

A social media content calendar can be a lifesaver, helping you plan ahead and post consistently.

6. Create quality content

Instagram is and will always be a visual app. That means posting visually appealing content will always be important. You may need to take a photography course, buy some video equipment, or figure out how to edit your videos and photos with photo editing software

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

And remember: Genuine, authentic content attracts people. Once you’ve got the basics down, you can start optimizing your content with keywords, popular hashtags, powerful calls to action, and Instagram Live content.

View this post on Instagram

A post shared by Alaina Michelle (@iwasyoungandneededthemoney)

7. Treat your Instagram account like a business

Your Instagram account is how you get your product (you and your personal brand) out to the world. That means it’s now your business — so treat it like one.

If you haven’t already, now’s the time to transition to an Instagram business profile or creator account. You’ll gain access to detailed analytics and creator-specific tools.

Plus, a business or creator profile allows you to use third-party apps like Hootsuite (our personal favorite, obviously).

Hootsuite lets you schedule and publish posts directly to Instagram, engage your audience, measure performance and manage your presence on other social networks — all from a single dashboard.

Hootsuite will even suggest your personal best times to post to your social media accounts directly within the publishing interface.

Try it free for 30 days. Cancel anytime.

8. Manage sponsorship interest like a boss

Now for the fun part — money! When you’ve reached a certain level of followers and recognition, you will have brands or organizations reach out to you with sponsorship opportunities.

You can also get proactive about chasin’ that cash. We’ve got expert advice on making money on Instagram.

Plus, when you’re ready to start reaching out to potential collaborators, you can use Hootsuite’s analytics to build out your brand pitch deck. Brands want to know that you’re a good bet, so being able to prove a strong engagement rate or high conversion can be a gamechanger.

Remember when you’re monetizing your account to stay on track to your Instagram stardom. Make sure you do it the right way by avoiding these common pitfalls:

  1. Don’t say yes to everything. You’ll want to treat your sponsored posts like your own content. If an offer doesn’t vibe with your brand, say no. And make sure you advocate for products or services you would use yourself.
  2. Make sure you’re comfortable with the compensation presented. If someone offers you “exposure” instead of something with monetary value, don’t be afraid to let them know you can’t pay your rent with “exposure.” Or politely decline. It’s your account and your call.
  3. Don’t agree to anything you don’t fully understand. Did you receive a detailed campaign brief? What exactly is expected of you? Reach out for clarification if you’re unsure. Otherwise, you may agree to more than you bargained for or damage a potentially lucrative partnership.

Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today.

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How to become an influencer on Instagram: a step-by-step guide

Instagram has long turned from a platform for sharing photos and impressions into a business platform and an opportunity to monetize your business or yourself as a brand. In 2021, as in 2020, influencers are still at the helm and it is through them that huge arrays of advertising will pass.

More than 80% of Instagram users follow company pages. This means that brands will continue to actively promote services and products through bloggers. Brands will spend around $15 billion on influencer marketing by 2022, according to Mediakix. In 2019year the amount was only 8 billion dollars.

According to Business Insider, 79% of brands use Instagram for influencer campaigns, 46% use Facebook, 36% YouTube, 24% Twitter, and 12% LinkedIn.

Today, being an influencer is not only pleasant in terms of communicating with subscribers and forming your own cultural or social layer, conveying your ideas, but also trite because it is profitable. In the US market, influencers charge between $75 and up to $3,000 per post. nine0003

And if earlier large advertisers used to advertise only on the profiles of celebrities (stars, actors) with a million audience, today brands are increasingly turning to nano-bloggers, influencers in specific narrow niches for help.

How to Become a Successful Instagram Influencer

One of the fundamental principles that is always important to keep in mind if you plan to be an influencer is that you must be trusted by your followers. Gather a high-quality, albeit small, audience loyal to you and your ideas. nine0003

Try to be honest, open and unique in your profile. Communicate with your audience as equals. To create a trusting relationship with the audience, you have to work hard. Get ready to devote a lot of time, effort and energy to your Instagram, carefully select topics and posts, post content regularly. You will have to show dedication if you really want to become an influencer.

In the heyday of Instagram blogging, many people mistakenly assume that becoming an influencer is mega easy. But it is not so. Anyone can become an influencer, but it takes effort. Blogging is not just an abundance of emoticons in the text, a photo of your breakfast and coffee. To Become an Instagram Influencer:

  1. Use your personal photo as your profile photo. It's the first thing subscribers see. It is advisable not to change the avatar too often and be recognizable on it, so that subscribers can easily see whose content they are consuming.
  2. Build and maintain your personal brand. In particular, identify yourself. Are you a travel blogger, dog lover, party animal, wine connoisseur, body positivity advocate, or seafood lover? Choose a couple of things, characteristics that make you different from others. Some personal touch. There are a lot of dog lovers, but you have to find something to stand out from a new angle. Perhaps you are a zoopsychologist or you travel with a dog by car to non-trivial places. nine0022
  3. Be clear about who you are and what you're talking about in your profile header. And if something has changed, be sure to update the text. If you cannot form in a couple of lines what you and your profile are about, then you have not decided for yourself. Then the logical question is: what needs of subscribers will you cover? To figure out what your profile might be about, ask yourself: what do you like the most? What are you good at? What could you write about just like that, without even getting paid? What is important and interesting to the audience? nine0022
  4. Have frank conversations with your audience, find out what they like.
  5. Never resort to gray or black methods of cheating subscribers. Inactive bot accounts will ruin your statistics and results in the feed.
  6. Don't forget to post your face regularly. People prefer to see a real person in profiles, and not just beautiful photos or great texts. And even if you, as it seems to you, have the most ordinary life without adventures, travels, career achievements, remember that you can always find your audience and become popular if you show your personality and find your own peculiarity. nine0022
  7. Be clear about who your target audience is. Who are these people, what are they, what are they fond of, what ideas do they support. And starting from this portrait of a potential audience, try to give them the content that they need. If you want to be an Instagram influencer, and not just run a page like a personal photo diary, then you must first give content and topics that are interesting to your audience. This does not mean that you should adapt and write on uninteresting topics, but keep the needs of the audience in focus. nine0022
  8. Be open and honest with your audience so that you have a strong connection.
  9. Engage subscribers in a dialogue, ask them to comment, express their opinion. Reciprocate them, don't skip reactions or comments. Go to your followers' profiles and give them feedback too.
  10. Create a content plan, keep stories or texts in reserve in case there is no inspiration or fresh updates. Get serious about creating and posting content on a regular basis. Get inspired by other profiles, Pinterest pictures or people's stories. If you need help, use the content posting planners. This will free up time and make the feed more organized. nine0022
  11. Work on the aesthetics of your profile. Use some photo editing software. Create a unified blog style. If possible, select photos for posts so that they look harmonious in the overall grid.
  12. When your profile becomes interesting to advertisers, don't betray yourself and your audience with inappropriate rude advertising. Collaborate only with those profiles that really resonate with you, that the audience will like and will not cause confusion. Agree, if you are a childfree who lives with two cats and likes to drink pinot noir in the evenings, it is unlikely that advertising for children's toys will be adequately perceived by your audience. nine0022
  13. Keep a balance of advertising and non-advertising content. Even if partner brands are great for your audience, do not forget that there may be too many ads.
  14. If you are not ready to reveal any details of your personal life or secrets, then feel free to set boundaries, clearly, but without aggression, clarify with subscribers what questions you definitely should not ask. An influencer has the right to personal boundaries and is not obliged to turn the soul inside out.
  15. Learn how to competently interact with haters, determine the edges when you just need to block. If you see a frank hater - do not enter into long discussions with him, most likely he is not here in search of answers and the truth, but to merge his negativity. nine0022
  16. Remember to post regularly to stories. Stories on Instagram sell, increase awareness and reach.
  17. Write good texts. Do not just write unsubscribes or long reads. Take a copywriting course or analyze the texts you like in terms of the writing techniques used. Read more of those posts that resonate with you to train your skills.
  18. Choose the right hashtags. Don't choose too high volume, use a combination of hashtags with different search volumes from 10,000 to 1 million. But definitely not more than a million. nine0022
  19. Go to a business profile to access analytics. Add email, contacts, so that it is easy for brands to contact you.
  20. Use Instagram's analytics tools. Analyze the audience, popular posts.
  21. Inspire your audience. For example, for challenges, revision of habits or ideas, for healthy eating or for solo travel and exploration of the world, yourself.
  22. Interact with the audience regularly. Add links to projects, materials that you want to share in the header. Use calls to action. nine0022
  23. Create a community, a safe space where there will be common interests, support and an interesting exchange of resources and ideas.
  24. Tag your favorite brands/places for free.
  25. Interact with other influencers. Arrange general broadcasts, share the audience.
  26. Invest in paid promotion to attract your audience.
  27. Decide whether influencership is your main income or additional income and interesting pastime. It is important to understand the goal and, based on it, build your profile. nine0022
  28. Estimate yourself: how much is advertising in your profile. To do this, you need to study the engagement statistics, analyze the audience, average prices in the market.
  29. Create an interesting and unusual pitch for advertisers.
  30. Invest in a phone with a good camera, lighting, photography equipment. On Instagram, visuals are very important.
  31. Live and enjoy real life. This way you will be more likely to produce interesting, relevant content for your audience.

We also recently looked at how much Instagram influencers actually earn.

How an Instagram Influencer Finds Advertisers

According to a Morning Consult survey, 54% of Gen Zers and millennials would like to become social media influencers. Members of this generation themselves trust influencers more than just celebrities when it comes to online content.

Millennials are willing to "sell" the brands they like at a relatively low price. This state of affairs makes nano-bloggers and influencers even more in-demand businesses. Brands are increasingly targeting the average user and less and less the exorbitantly expensive celebrity ads. nine0003

Rakuten Marketing conducted a 2019 survey showing brands spending 40% of their annual brand spend on micro-influencers and 28% on stars.

Most often, brands focus on the reach of your profile and niche. That is, if you have a small but active audience that shows high engagement, then the chances of attracting the advertiser's attention are very high.

In addition, the niche you occupy is very important for companies. If your niche fits perfectly with your marketing strategy, then a partnership is very likely. nine0003

But don't forget that you have to match the brand, its values ​​and hit the tone of voice. Relatively speaking, even if your audience suits a certain brand, but, for example, all your posts are with humor and slang, then it is unlikely that a Swiss watch brand will approve of your writing style. In this case, if you write an absolutely serious selling post that is not typical of your profile, then the ad will obviously not be native. Think carefully about partnering with brands.

Research brands you like and share values ​​with and be the first to partner with them. Most likely, companies will be keenly interested in your profile. nine0003

In times of a pandemic, influencers and their content are even more important to business than before. Studio licked advertising shootings “come” to buyers sitting at home many times less than “domesticated” advertising. And although the cost of influencers has decreased by 3% since the beginning of last year, by May 2020 they have returned to normal.

Rules of popularity: how to become a millionaire blogger on Instagram and TikTok

Instagram (an extremist organization banned in Russia) and TikTok are now one of the most popular networks among users worldwide. The unprecedented interest in entertainment content has attracted billions of users to the platforms. As time goes on, developing your blogs and profiles on them becomes more and more difficult - competition is growing, users are demanding more unique content, and advertisers are more carefully selecting influencers for cooperation. nine0003

But despite all the difficulties of today's online space, Instagram (an extremist organization banned in Russia) and TikTok are still the most promising platforms for publishing and promoting content. Kirill Pyzhov, co-founder of the Perfluence platform for working with bloggers and influencers, will tell you how to start your blog from scratch on these sites and become a network star.

Today, Instagram (an extremist organization banned in Russia) has more than 1.2 billion registered users, and the competitive environment among bloggers and influencers is as high as ever. But there are a number of effective ways and life hacks that will help you create a popular blog on Instagram (an extremist organization banned in Russia). First you need to understand that working with social networks is inextricably linked with marketing and PR, so you need to understand the basics of one and the other area. Start by learning what positioning and development strategy are, how to calculate the effectiveness of an advertising campaign, and how to set up targeted advertising. Being an influencer is also a profession, so in order to succeed in it, you need to become a real marketer. nine0003

Instagram blog (an extremist organization banned in Russia) from scratch

1. Define your topic look at your blog. So, choose your topic wisely. To do this, first of all, answer yourself the question - what can I do? Any of your passions, hobbies or life experiences can turn into the topic of your blog.

This way you can define your niche and try your best to become an expert in it. Secondly, decide what you want to broadcast on your blog and tell your subscribers. Come up with the structure of posts, special categories and unique materials that will be displayed on your blog. And finally, study in detail who you follow, as well as the accounts that inspire you - style, layout, design, texts and the latest trends. Just do not copy, but adapt for yourself. nine0003

2. Create a profile

The first thing to start with is your username. Do not use too long names, as well as many numbers and symbols in the profile name. So, it will be easier to read and quickly remembered by your subscribers. The username should reflect who you are and what you are broadcasting on the blog. Next in line is the profile photo. The same rules apply here as with the name. The ideal "avatar" is a portrait or logo. The next step is to fill in the profile description. Your business card will be a competent header that will be able to interest the potential audience of the blog from the first reading. You have as many as 150 characters to describe yourself and your activities. nine0003

3. Decide on the visual component

To do this, you need to decide on your image, which will become memorable and recognizable among everyone else on the network. Start with a profile color palette - choose primary and secondary colors, experiment with contrasting shades, as well as visual elements and details. Once you have a concept in mind, you can start producing content –– for this you need a technical component. Remember that at the beginning of your blogging activity, it is not necessary to purchase expensive cameras and laptops. At the very beginning, try to shoot and edit material on your smartphone or laptop, and at the same time upgrade your skills in setting up lighting, creating compositions. We also casually mentioned graphic photo and video editors - they will also be very useful to you in your business. Follow tutorials on the web, study professional literature in this area and open applications from a new angle each time. nine0003

4. Start creating content

  • Start with posts. In this question, everything is purely individual, but ideally, there should be meaningful posts under beautiful pictures. If you feel that copywriting is not your forte, use professional services for working with texts, for example, Glavred, Litera5, Gramota.ru or special telegram bots. Don't forget about storytelling. Big bloggers actively talk about their lives and experiences and shape their content into stories, and sometimes even monetize through ad integrations. Also, do not forget about the general mood of the texts - write sharply, without water and with a share of humor, and also do not forget about personal opinion. Show your personality and speak out on topics that you think are important to you and your audience. It is your personal position and comments that subscribers want to follow. And remember, we are all different and no one can be perfect. Therefore, do not be afraid to make mistakes and confess in these texts - this causes empathy among fans of your work. Be aware of the different formats of posts in the Instagram feed (an extremist organization banned in Russia) -– for example, IGTV or carousel posts. So, more meaningful and capacious stories can be written into your blog. nine0003

  • We continue in stories. Stories is one of the most popular features on Instagram (an extremist organization banned in Russia). Stories have long gone beyond publishing “light” and more casual content. Create your own templates, come up with original lettering, or use professional applications with ready-made ideas. Come up with special headings and engage subscribers in your blog.

  • Lives . Another tool to attract an audience to your blog. They are beginning to be actively used by bloggers who already have a certain number of subscribers. Choose the right time to stream, prepare a stable Internet connection, create an atmosphere in the frame, write a script for a meeting with subscribers and, most importantly, be yourself. Lives will help increase your blog reach and attract a loyal audience. nine0003

5. Develop a content plan

Remember, planning is the best way to run your social media consistently and effectively. A content plan will help you with this, which is ideally developed a month in advance. Follow the activities of other bloggers, catch the latest trends on the web - any newsbreak can be adapted to your content. The main thing is to prepare posts and stories in advance and always have them at hand in a format convenient for you.

6. Work on promotion

  • Connect target. Targeting is a separate wonderful world inside Instagram (an extremist organization banned in Russia). There are several main methods of promotion. One of the most efficient is Ads Manager by linking an Instagram account (an extremist organization banned in Russia) to Facebook (an extremist organization banned in Russia). To do this, study in detail your target audience and the priority direction of your blog. This will require minimal financial investment. It is also possible to purchase advertising space from popular bloggers and influencers, but this method has a significant drawback - it is impossible to directly calculate the output from the campaign. nine0003

  • Interact with other users. Like other people's posts, join discussions and discussions in the comments, tag other accounts in personal posts and repost - these are effective methods that will help your blog get noticed.

  • Giveaway, contests, activity chats, SFS, mass following and liking. These can be called dangerous methods of promotion, which are better avoided today. Instagram (an extremist organization banned in Russia) actively monitors their progress and sends accounts that often indulge in such “blogging tricks” into the shadow ban. nine0003

Forecast for 2021 on Instagram: (an extremist organization banned in Russia)

The main trends on Instagram (an extremist organization banned in Russia) next year will be posts on the topic “Medicine” and “Natural”. In visual design, there is already an active trend towards naturalness in photographs - try to resort to retouching and unnecessary filters as little as possible.

TikTok blog from scratch

The rules for working with the theme, naming, photo and profile design are similar to Instagram (an extremist organization banned in Russia). However, TikTok has its own pitfalls and interaction tricks. nine0003

The main difference between TikTok and Instagram (an extremist organization banned in Russia) is the focus on the number of followers. In TikTok, the number of subscribers is certainly important, but still the views of your videos play the main role. TikTok tends to change more often, and because it's a younger social network, you have more room to be creative and develop your potential. Therefore, do not be afraid to experiment and learn to hype, thereby getting into the recommendations - these skills are worth their weight in gold here. Here are some hacks on how to create videos that will get millions of views. nine0003

1. Post content regularly

In TikTok, it's important to post content regularly. If you are just starting your tiktoker career but don't know what to release or where to start, take a look at the latest trends on the social network. Learn the most popular ringtones every day and shoot high-quality videos. And remember the 30 minute rule – scroll through your TikTok feed for at least 30 minutes every day. So, social network algorithms will notice your account and will more often offer it in the recommendations section. nine0003

2. Don't break the rules

Since TikTok was developed in China, the social network has to adhere to the rules of the sky. Do not use scenes of violence in videos and do not express any discriminatory theses, do not use someone else's content. And add unlicensed sounds to your personal library, otherwise the soundtrack of videos may be cut off. If you no longer like some of your personal videos after a while, it is better not to delete them, but to hide them in private ones. nine0003

3. Use hashtags

If on Instagram (an extremist organization banned in Russia) hashtags play a minor role in promotion, on TikTok they make up more than 70% of your success. Use the rule of combining high-, medium-, and low-frequency keywords. So, high-frequency phrases will talk about your blog in general and attract different audiences, while low-frequency phrases will affect the most accurate information about you and work for people who are really ready for action. nine0003

4. Create high-quality widescreen videos

Quality content is valued in any social network, but TikTok has set the bar very high in this regard. According to statistics, users scroll through videos with poor sound or low resolution immediately, which means that you can forget about getting into the recommendations.

5. Hype on duets

Targeted ads and mentions from other bloggers don't go well on TikTok, but duet videos always break records. Start collaborating with your network colleagues, come up with collaborations and get into trends.

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