How do you add followers on facebook

18 Ways to Increase Facebook Followers and Likes in 2022

Early in 2020, I decided to jump into Facebook in full force and increase my follower count.

And guess what: my most successful online store grew to 54,000 Facebook followers.

On top of the assurance that my team and I were nailing it – not to mention the huge ego boost – all those likes served another powerful purpose. They allowed us to build an engaged community of people who loved our niche and, more importantly, our products. Which fueled the beautiful cycle that led to more sales.

But enough about me. How can you make this happen for your own store?

I’m going to break down the tried and true tactics that have helped me, master, how to get followers on Facebook, and how to increase Facebook likes.

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Post Contents

How to Get Facebook Followers
- 1. Run Facebook Ads
- 2. Invite People to Like Your Page
- 3. Create Viral Content
- 4. Host a Giveaway
- 5. Post Attention Grabbing Content
- 6. Add a Facebook Likes Pop-Up
- 7. Try Out Facebook Live
- 8. Partner with an Influencer
- 9. Get Tagged by Other Facebook Pages
- 10. Use Automation Tools to Boost Your Activity
- 11. Add a Facebook Like Widget
- 12. Add Your Social Media Links to Your Website
- 13. Email Your List
- 14. Create More Video Content
- 15. Engage with Your Community
- 16. Hashtag It Up
- 17. Offer a Coupon for Liking Your Facebook Page
- 18. Get Tagged by Customers
Conclusion
- Want to Learn More?

How to Get Facebook Followers

From Facebook ads for beginners to influencer marketing, there are a number of ways to get Facebook followers for your business. Here are 18 ways that I found useful:

1. Run Facebook Ads

If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads.

You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook.

Although, to be frank, any ad you create will likely bring an increase in followers, even “Conversion” ads.

If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page.

So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page. To learn more about Facebook advertising, check out this Facebook ads questions video.

2. Invite People to Like Your Page

The easiest way to increase Facebook followers is by inviting people to like your page. The lowest-hanging fruit here is to invite your friends and family

Once you start running ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page.

I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page.

However, even though I manually invited people, I eventually got temporarily blocked by Facebook. So you need to pace the number of people you invite at a time.

Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people.

You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.

3. Create Viral Content

On my most popular store’s Facebook page, I’d share memes, funny videos, and relatable quotes.

People would tag their friends in the post, which usually helps increase social media engagement but also helped increase social reach.

Chubbies is another online retailer who creates viral-type content. They regularly create funny content using their products. In this video, they promote their shorts with a silly video about the problems that pants give people.

Since the scenarios are pretty dramatized, it results in funny content which helps boost social shares. About 290 liked the video and 128 people shared it.

If you don’t have the artistic chops to create your own viral content, you can always share viral niche content with your audience. But be sure to always give credit to the creator.

4. Host a Giveaway

Giveaways are a great way to increase Facebook likes.

You can host a giveaway on your website using a tool like Rafflecopter.

Share your giveaway to niche Facebook groups or forums, giveaway websites, and of course on your Facebook page.

By making one of the ways to enter “visit Facebook page”, you’ll be more likely to increase the number of Facebook followers you have.

Below is an example of a giveaway that CatLadyBox shared on their Facebook page. They used emojis to draw emphasis on the giveaway keyword.

Since they shared it on their own page, it’s likely their Facebook followers will see it. They may share the giveaway post with their friends, which can also help increase Facebook followers.

Once you have it all set up, don’t limit yourself to Facebook. Share this baby on every social and marketing channel you have

5. Post Attention Grabbing Content

If you’re trying to determine how to get Facebook likes, you might want to make sure your content stands out in feeds.

Now, you’ll need to have an audience following you already for this to work. But let’s take a quick look at Taco Bell’s gif post which got 2.5k Facebook likes in two hours and has had 549 shares in that same period.

The gif changes the background color of the post in a diagonal shape to capture your attention switching back and forth every couple of seconds. While scrolling through the feed, your eyes catch it which makes you more likely to notice it and engage.

Posting such content helps you get Facebook followers because of its uniqueness and appeal.

6. Add a Facebook Likes Pop-Up

Some online stores ask for emails upon exit intent.

However, if your main objective is to increase Facebook likes instead of subscribers, you can create a Facebook like pop-up instead.

OptinMonster is a popular pop-up tool that allows you to gain new leads, and can be repurposed to fuel Facebook likes, as well.

You can also choose to set a timer so that after a person has been on your website for a certain number of seconds, the pop-up appears.

Avoid adding too many pop-ups to your website, as they can be overwhelming on mobile devices and cause people to exit faster.

So if you add a Facebook like pop-up to your website, make sure it’s the only one.

7. Try Out Facebook Live

Some of the most viral videos have been Facebook Live videos.

If you’re building a niche store, your Facebook Live might be more about general niche tips.

However, if you’ve just added new items to your store and have ordered samples, you can offer a first look at the products on Facebook Live.

You can increase Facebook followers by telling your customers and followers that you do a livestream every Tuesday, for example.

All Facebook Live videos get shown on the Facebook Live Map, so the more viewers on your livestream the higher you’ll show up on the feed.

Boom. More Facebook likes.

8. Partner with an Influencer

If you want to know how to get Facebook followers, the secret sometimes lies in influencer partnerships.

The best influencers I’ve ever partnered with weren’t really influencers at all. In fact, most of them were niche fan pages.

You know, those pages for a niche that just share cool products or cool articles about a niche. They’re all over Facebook. And they usually amass really big audiences. And they’re usually cheaper than an influencer.

That strategy works well if you’re on a super tight budget. But if you want to partner with an actual influencer, you can find influencers in your niche as well.

The easiest way to do that is to look up “[niche] blogger” in Google. You might look up fashion bloggers, for example. Then you look through their fan pages and reach out to them to find out their rates.

If potential influencers are up for collaborating, you’ll send them a sample product to model. When they share the post on Facebook, ask them to tag your Facebook page in the post. That way, people who are interested in your product will be more likely to follow you.

To learn more, read our guide, The Complete Guide to Getting Started With Influencer Marketing.

9. Get Tagged by Other Facebook Pages

Getting organic shoutouts from bigger Facebook pages can help you get more Facebook followers.

To get a shout out, look for brands who regularly feature their customers or other non-competing businesses on social media sites.

Then pick the brands that have a similar audience to you or one that’s at least somewhat related.

For instance, if you sell watches, you might post a picture with your watch with another brand’s sunglasses, tagging the brand in the picture. This could coax them into sharing your post with their audience.

Here’s an example of Samsung sharing a picture taken on their phone that a customer posted on their Facebook page.

10. Use Automation Tools to Boost Your Activity

Marketing automation can help you get Facebook followers.

How? Well, you’re not going to increase Facebook likes if you never post on Facebook. And running a store can get busy. So sometimes things like posting on Facebook fall by the wayside.

Only have 20 minutes a week total for your social media marketing? Use an automation tool to set up a series of posts over the next several days in advance.

You can add product pictures to your post with a link to the page, a piece of content you’ve written, or even a funny video or picture you find online (with proper credit, of course).

If you know that every Friday at 5pm you need to schedule posts for the following week, it allows you to spend the following week working on higher impact projects.

The more you post on Facebook, the more chances you’ll have of getting more Facebook followers.

11. Add a Facebook Like Widget

If you want to increase Facebook likes, the easiest way to do that on your ecommerce website is to add a Facebook Like Widget by Widgetic.

The free Shopify app adds a like icon to certain pages of your store, such as product pages.

It can also show shoppers who else likes your page to give you a bit of social proof to get more Facebook followers.

If you’re just starting to figure out how to increase followers on Facebook, this free tool keeps growing a Facebook following simple for you.

You’d be surprised by how many new store owners forget to add their social media links to their website.

Depending on your theme, your social icons might be in the header, footer, or in a sidebar menu.

If you want to emphasize their placement, you can contact a Shopify Expert or use Hey Carson to get some minor development work done.

13. Email Your List

If you want to know how to increase followers on Facebook, try using your existing email list.

You can either choose to include social media icons (including Facebook) in all of your emails, or you can directly email your list and tell them to follow your Facebook page.

If you haven’t been building an email list but have customers who’ve agreed to receive email marketing, you can email those people to increase Facebook likes.

You’ll find that email list in your Shopify dashboard under Customers > Email Subscribers.

14. Create More Video Content

Want to know how to get Facebook likes? Try video marketing.

Video content on Facebook usually gets higher levels of engagement than pictures or text-based posts. As a result, more people will view your content.

The more viewers and Facebook likes you get, the higher the chance that your content will get found by potential new Facebook followers.

The secret to getting new followers isn’t always about building an audience but also about building your brand. And creating great content regularly in a popular format can help you build a stronger following.

So if you want to increase Facebook likes, you’re going to need to step up your video content strategy.

Some of the biggest ecommerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage.

But engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships. And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies.

Netflix is a great example of a brand on Facebook that regularly engages with customers. Their comments are almost always hilarious which makes you want to engage with the brand.

By engaging with your followers, their friends might end up following you as a result.

Pro tip: Besides engaging with people commenting on your Facebook business page, you can join relevant Facebook groups and contribute to the discussions around interesting topics.

16. Hashtag It Up

While “hashtag” makes most people think about Twitter or Instagram, you can also increase followers on Facebook by using hashtags in your Facebook posts.

When it comes to hashtags, there are two key approaches. You can either use a literal hashtag like #fashion for a fashion post, or you can use an audience-focused hashtag like Sephora does.

This Sephora post isn’t about #fitspo (fitness inspiration) at all. But they likely used the hashtag to attract users who are interested in fitness inspiration to their brand.

In this case, the hashtag helps Sephora reach a new audience with their post – an audience that could potentially become Facebook followers.

17. Offer a Coupon for Liking Your Facebook Page

The whole point of getting Facebook followers is to get sales. With the Facebook Likes Popup app, you can offer customers a coupon if they like your page.

So not only do you get a potential new audience member, but the customer can redeem the coupon to get a discount on their purchase.

This exit intent app is perfect for those who are looking to gain social proof on their Facebook page and maybe score a couple sales too.

18. Get Tagged by Customers

After a product has been delivered to your customer, send an email (if they accepted marketing) and ask them to tag you when they post their photos.

People often share their products on social media and getting tagged by customers can help you get more Facebook followers… and more sales.

The audience pull will be smaller, but this word of mouth marketing is more impactful since it’s authentic.

Conclusion

Now you have the lowdown on how to increase followers on Facebook.

There have been a lot of big changes happening at Facebook over the past few months, but that doesn’t make Facebook any less of a powerhouse.

It’s still the most popular social platform. And their 2.60 billion monthly active users is no joke.

All these users can translate into huge growth opportunities if you play your cards right.

Hopefully, some of these tips help you increase the number of Facebook followers you have so you can keep smashing your business goals.

Here's a summary of how to gain Facebook followers

How do you get followers on Facebook?

Run Facebook Ads
Invite People to Like Your Page
Create Viral Content
Host a Giveaway
Post Attention Grabbing Content
Add a Facebook Likes Pop-Up
Try Out Facebook Live
Partner with an Influencer
Get Tagged by Other Facebook Pages
Use Automation Tools to Boost Your Activity
Add a Facebook Like Widget
Add Your Social Media Links to Your Website
Email Your List
Create More Video Content
Engage with Your Community
Hashtag It Up
Offer a Coupon for Liking Your Facebook Page
Get Tagged by Customers

How to organically increase Facebook likes?

Post Attention Grabbing Content
Try Out Facebook Live
Use Automation Tools to Boost Your Activity
Add a Facebook Like Widget
Add Your Social Media Links to Your Website
Email Your List
Create More Video Content
Engage with Your Community

How to boost Facebook likes fast?

Run Facebook Ads
Create Viral Content
Host a Giveaway
Add a Facebook Likes Pop-Up
Partner with an Influencer
Get Tagged by Other Facebook Pages
Engage with Your Community
Offer a Coupon for Liking Your Facebook Page
Get Tagged by Customers

How many Facebook followers do you have? Comment below!

Want to Learn More?

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How to Activate the Follow Button on a Facebook Personal Profile

By: Andrea Vahl and John Haydon and Jan Zimmerman and

Updated: 03-15-2022

Facebook Marketing For Dummies

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There are good marketing reasons to have a Facebook profile with the Follow button activated.

If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!

Here’s how to turn on the Follow button on your personal profile:

Click the down arrow in the upper-right corner of Facebook.

A drop-down menu appears.
Select Settings.
Click Followers on the left sidebar.
Select Everybody from the drop-down menu next to the Who Can Follow Me section.
Adjust the settings to your liking for Follower Comments and Notifications.

Enabling the Follow button is optional. You can enjoy a profile and share with only friends and family; you don’t have to turn on the Follow button.

But a profile’s Follow system offers these benefits:

After someone follows you, that person sees your Public updates in their News Feed. People may also discover your profile through the People to Follow box on the right side of their News Feed or through their friends’ News Feed stories.
Followers can share your Public posts, which broadcasts your post and profile to a larger audience.
You can have an unlimited number of followers (no more 5,000-friend limit).
You're still able to block potential followers by adjusting your Privacy Settings Block List.
You can connect with people on Facebook who prefer subscribing to a business page to liking it.
When your Follow button is open, anyone who requests to be your friend automatically becomes a follower unless you block them. You know they’re getting your public updates; you don’t have to friend them unless you want to also get their updates.
When you unfriend someone, they remain a follower unless you block them.
You can unfollow a friend. You are still friends, but you do not receive their updates in your News Feed.
Personal profiles get more exposure in the News Feed due to Facebook’s News Feed algorithm. You have a better chance of being seen if you’re also using your personal profile to post about your business.

For more information about the Follow features, see Facebook’s Help section.

This article can be found in the category:

Facebook ,

How to gain followers on Facebook?

Contents

Benefits of Facebook page promotion
Ways to increase your Facebook followers
Use hashtags
Interact with your audience
Create attention-grabbing content
Use mutual PR
Create viral content
Run Facebook Ads
Try Facebook Live
Place social media links on your website
Create video content
Use email newsletters
Do you have any questions?
Submit your application

Facebook is a proven marketing platform for business promotion. Here you can communicate and establish business contacts, increase brand awareness. In addition, every year the developers expand the range of opportunities for promoting and developing the brand image.

Benefits of promoting a page on Facebook

Any brand needs promotion on Facebook, because here everyone will find their target consumer. Despite the fact that the competition on Facebook is great, promotion on this social network has a number of undeniable advantages:

Creating image . A positive brand image is created through the selection of content, unique design and competent communication with the audience.
Constant contact with the audience . Facebook makes it very easy to quickly respond to user comments, which increases their brand loyalty.
Wide audience reach . The company's Facebook channel reaches more users than traditional marketing channels.
Statistics analysis . The social network allows you to track statistics, so it is easier to determine which Facebook ads were effective and which were not.

Ways to increase the number of followers on Facebook

A large number of followers on Facebook indicates the authority of the page. That is why everyone strives to increase Facebook followers and sometimes resort to “black” Facebook follower cheating. Such methods do not give real results, but only create an illusion. Only real subscribers will bring views, comments and reposts, that is, the activity that positively affects promotion in social networks. The surest way to promote is to create high-quality interesting content.

There are a number of tips to help you grow your Facebook followers in a fair way.

Use hashtags

Hashtags are a sure way to grab the attention of a potential audience that can become your most loyal followers in the future.

But it is important not to overdo it with hashtags, because their overabundance, on the contrary, causes negative.

Engage with your audience

One of the easiest ways to get followers on Facebook, all you have to do is respond to user comments in a polite and pleasant manner. In addition to communicating with people, an SMM manager can join Facebook groups with similar topics and participate in discussions.

Create attention-grabbing content

Unique content can draw significant attention to a page. Try diversifying your text post feed with images, videos, or GIF animations. Let your creative imagination run wild and people will be happy to share your content.

Use mutual PR

When promoting your page, don't forget to ask your colleagues for help. To do this, agree with the owners of other pages about mutual PR. It can be represented as:

information posts on partner pages;
publications - invitations;
any mentions with a link to the partner's account.

Create Viral Content

Viral content often reflects the situations we face every day. Think about the problems users face when using your products and try to play it in a funny way. Additionally, you can use viral niche content, but in this case, do not forget to indicate the author.

Run an ad on Facebook

If you're wondering how to get followers on Facebook, the first thing that usually comes to mind is running an ad. Facebook offers different types of ads, and if users like the ad content, they will like or follow your page.

Try Facebook Live

Facebook Live is a video that users share in real time. For example, if you're selling merchandise and new designs have arrived, you could host a livestream and invite viewers to be the first to check out the new items. Broadcasts have an added bonus: they all appear on the Facebook Live map, and the more viewers you have, the higher you will be on the list.

Place links to social networks on your site

Many site owners forget to add links to their own social networks on the resource, thus losing a certain percentage of interested buyers who could subscribe to the Facebook page. Don't make these mistakes and place your social media icons in a way that fits harmoniously into the structure of the site.

Create video content

Video is the trend of recent years in all social networks. Therefore, video content on Facebook attracts more attention than posts of other formats. Regularly creating interesting videos will help you attract more subscribers. And the more viewers and likes you get, the higher the chances that new potential subscribers will see your page.

Use email campaigns

Try using an existing list of email addresses to attract subscribers. To do this, either include social media icons in emails or send an offer to follow the Facebook page directly. You can also order the "Email Marketing" service on our website.

Obviously, Facebook is a social network that remains at the peak of popularity, so the question of how to increase followers on Facebook does not lose its relevance. To grow your followers, don't forget to constantly experiment with different ways to attract an audience and look for new growth points for your Facebook pages.

Still have questions?

How to add subscribers to Facebook, Twitter and LinkedIn from the mailing list

I often come across a situation where the service has many thousands of subscribers in the mailing list, and friends in public - the cat cried. The second situation: top managers of the project on Facebook have hundreds of followers, including clients, and the official page is empty. In this post, I will share my personal experience: how to quickly increase the number of interested subscribers in public Facebook, Twitter and LinkedIn using addresses from the mailing list and contacts from private Facebook accounts.

Why combine audiences?

Growth of your brand's presence on popular platforms.
Understanding the activities and needs of subscribers . Data from different platforms will allow you to analyze in detail the online activities of followers and provide them with the right content at the right time.
Community development brand. Access to publics, for example, encourages mailing list subscribers to share their impressions.

You need a CSV file

For further work, you need files with subscribers' addresses in CSV format. Upload the CSV file from the mail service. I use GetResponse, it's very easy to do it there. In MailChimp and other services, the procedure is similar. You need to go to a group of subscribers, select all contacts or all contacts within one segment (for example, by website language) and upload them in the desired format.

How do I upload a CSV file from my Gmail?

Click on Gmail in the upper left corner, select " Contacts ". Then select " Advanced " - " Export " from the top menu. In the window that pops up, click " All Contacts" or a contact group and " CSV Format to Import to Outlook or Other Application".

How to upload your Facebook friends email database?

It's more complicated here: you need to register with Yahoo mail. Once you are logged into your new email account, click on tab Contacts in the top menu, and in a new window - on the button Import opposite the Facebook icon (if it takes too long to import, just refresh the page).

Done! By the way, this is an effective method to get to the mailboxes of influencers who, on serious issues, no longer respond to any communication channel. So I, in particular, arranged an interview with Ann Smarty.

NB : You will have to manually add Facebook addresses to CSV as Yahoo blocks the ability to do this automatically.

We invite subscribers to Facebook

If you see this menu item under the button with three dots, you are lucky: there are not many such publics left. But for those who still have access to the treasured function, it works great. To download the csv file in a new window, you need to choose to download data from " other email ". Mini-case according to one of the publics . After inviting a base of email subscribers, organic user growth for the week was 600% of the results of the previous week. At the same time, the peak of additions was the day before Facebook implemented automatic unsubscribing of inactive users. Regarding the lack of the function of adding contacts from email newsletters in many publics, Facebook technical support answers very succinctly. Rescue retargeting on Facebook. To create a new list on your Facebook page, go to " Ad Manager "-" Audiences ". Click on " Create Audience " and select " Create Custom Audience ". Next, select the option to upload a list of email addresses.

Adding followers on Twitter and LinkedIn

LinkedIn does not allow you to include followers directly in a company or service group. But you can add them as friends, and then send personal invitations to the group. What is the beauty of groups on LinkedIn? Until the subscriber understands that it is possible to unsubscribe from email notifications, the system will send him news about posts, comments and other activities. An interesting case study on the topic. Importing contacts from CSV to LinkedIn is pretty easy.

Select Any Email and download contacts.

You can download your friends' email addresses for further use in campaigns here.

Twitter

You can’t add a CSV file directly in Cyrillic versions of Twitter (we’ll talk about the Twitter Tailored Audience service for paid MailChimp account holders in another post), and the built-in free service for importing from Gmail does not yet know how to distinguish between groups of contacts, so you you can randomly follow relatives from Brest along with an audience that is important to you.