How do i get more likes on instagram for free
How to Get More Likes on Instagram in 2023 (They Still Matter)
1. Use the right hashtags
2. Tag relevant users
3. Write compelling captions
4. Make a Reel
5. Run a like-to-win contest
6. Post good photos
7. Post user-generated content
8. Post behind-the-scenes content
9. Host a takeover
10. Post content at the right time
11. Embrace the memes
12. Share posts to your Story
13. Collaborate with other creators
14. Be creative
15. Be funny
16. Engage outside your feed
17. Change things up
18. Give back
19. Get on the explore page
20. Make great merch
21. Share useful information
22. Watch what works for your competitors
23. Share satisfying content
24. Tag your location
Likes are just one of Instagram’s many metrics that can be used to measure your success. Seeing how many likes a post, carousel or Reel has is one of the quickest ways to tell how well you’re doing.
But just how important are they? Do hidden likes still count? Should you buy likes on Instagram?
To answer that last question: No. Don’t do it. Buying likes on Instagram won’t work. The good news is, we’ve compiled tons of strategies for getting those hearts the legit way — the best things in like are free.
If you’re short on time, this video summarizes the most important tips from the list below:
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Do Instagram likes still matter, even if they’re hidden?
They sure do! Likes matter as much as ever.
In case you missed it: Instagram announced in May 2021 that it would give people the option to hide public like counts.
Ever since, there have been two ways to go about hiding likes:
- You can hide like counts in your personal Instagram feed (so that you don’t see how many likes others are getting)
- You can hide likes on your own posts (so others can’t see how many likes you’re getting)
But whether we can see Instagram likes or not, the Instagram algorithm continues to work like it always has, according to the platform — and likes are one of the success metrics that help it decide whether a piece of content should be displayed to more people.
How to get more likes on Instagram: 24 tactics
1. Use the right hashtags
Using Instagram hashtags will help get your post in front of more users, leading to more likes. Once you use a hashtag, your post will appear on the page for that hashtag. That makes it easier for people to find you (and like your content).
This post from Indochino uses the hashtags #Indochino, #IndochinoWeddings, #WeddingWednesdays and #BlackFriday2022, making it very easy for users searching for wedding content (or Black Friday content) to find them.
2. Tag relevant users
Tagging other users in your IG posts will send those users a notification—and not only will tagged users usually like the post, they’ll also probably share it. More visibility = more potential likes.
View this post on Instagram
A post shared by ｐｏｔｔｅｒｙ ＆ ｐｏｅｔｒｙ (@pottery.
and.poetry)
This super artsy post required a collaborative effort from a poet, stylist and several ceramicists, and each of the creatives involved are tagged (and mentioned in the caption). This expands the post’s audience to all of the followers of all of the collaborators.
3. Write compelling captions
Instagram is a very visual platform, but it’s still a good strategy to use your words (after all, text is far easier for the algorithm to read than images are). Take time to write thoughtful captions to tell your audience more about your post — it helps to showcase a more well-rounded perspective of your brand. And Instagram users like that.
View this post on Instagram
A post shared by Katrina Lynn (@fka.getstitched)
This reworked clothing maker puts a lot of work into her products, and she shares stories about the items in many of her captions.
Her audience not only sees the final product, but also learns about the creation process (for example, that the coat above took over 8 hours to make).
4. Make a Reel
Even if videos aren’t your thing, try making an Instagram Reel. Reels are quickly taking over the platform, and have a higher Instagram engagement rate than still posts (and likes count as part of that engagement).
View this post on Instagram
A post shared by Pepa Espinoza (@pepa.espinoza)
At first glance, this painter’s work would be better suited to a photo than a video — but instead of just posting a picture of the finished work, the artists showed their process in an interesting and engaging Reel.
5. Run a like-to-win contest
Appeal to the universal human love of free stuff and run a like-to-win contest to really get those <3s rolling in.
There’s lots of excellent strategies for running a successful IG contest, but no matter what, you’re guaranteed to earn more likes if that’s part of a contest entry.
View this post on Instagram
A post shared by Beautycounter (@beautycounter)
This giveaway asks users to like the post (in addition to tagging friends and following the page) in order to enter the contest. Tagging friends is another genius component of Instagram contests—tagged friends will be notified of the post, prompting them to also enter (and like).
6. Post good photos
Eyeroll, right? Obviously, one of the most basic ways you can get more likes on your photos is by posting photos that are good: think high-quality, well-composed, engaging images that are as shareable as possible.
View this post on Instagram
A post shared by DownLow Chicken (@dlchicken)
This chicken sandwich is a good example. It really shows off the sando in all its juicy glory—tough for any foodie to resist liking. To create eye-catching, beautiful graphics, try using Canva right in Hootsuite Composer or one of these 21 other Instagram photo editing apps.
7. Post user-generated content
Posting user-generated content (with permission, of course) helps you to foster a stronger relationship with your target audience. Encourage users to post photos of your product and tag your brand, so you have plenty of great content to choose from.
View this post on Instagram
A post shared by Girlfriend Collective (@girlfriend)
For example, the photo above was originally posted by a vintage clothing brand that tagged Girlfriend Collective, the brand that makes the pocketed skirt.
Girlfriend Collective reposted the photo (crediting the original poster) and earned some free—and funny—content showing off their product. It got 25 thousand likes.
View this post on Instagram
A post shared by Stephanie Hsu (@stephaniehsuofficial)
You can encourage your followers to post user-generated content by creating a hashtag. That’s what actor Stephanie Hsu did to get people to post their Everything Everywhere All at Once Halloween costumes. Post-Halloween, there were over a thousand posts with that hashtag.
8. Post behind-the-scenes content
Not every photo and video that you post has to be perfect and polished—sharing some of your process, or behind-the-scenes content, gives your followers a more holistic view of your brand.
View this post on Instagram
A post shared by Ashton Lee (@nikaghun_beadwork)
This carousel post (and the accompanying caption) goes in-depth into the process of how the creator makes her products. Her followers can better appreciate—and like—all of the work that goes into her handmade jewelry.
9. Host a takeover
Ask someone affiliated with your brand (an employee, partner, collaborator etc.) to take over your Instagram for the day and share a more personal side of the work that you do. This opens your content up to a wider audience, as the individual taking over your Instagram account will likely share the content on their personal feed, as well.
View this post on Instagram
A post shared by English National Ballet (@englishnationalballet)
For example, the English National Ballet had one of their dancers take over their Instagram and share a little backstage magic.
This works in the takeover-er’s (that’s the technical term) favor, too—they’re exposed to your audience, and vice versa.
10. Post content at the right time
You’ll get more likes on your post if you publish it when your followers are online. Use a tool like Hootsuite’s Best Time to Post feature to make sure that you’re posting at the optimum time for your audience.
Use Hootsuite for free for 30 days
11. Embrace the memes
Show a more lighthearted sign of your brand (and convince Gen Z you’re not cringey) by posting relevant, relatable memes.
View this post on Instagram
A post shared by Chipotle (@chipotle)
Memes don’t overtly advertise for your brand, but they’re fun, shareable and—if you do them right—hilarious. Chipotle nails the meme content on their Instagram feed, and earns tens of thousands of likes for their brilliantly bizarre posts.
12. Share posts to your Story
Since many Instagram users tap through stories instead of scrolling through their feed (and the Instagram algorithm sometimes means your posts won’t pop up on their feed, anyway), it’s a good idea to share new photos or reels to your Story.
Source: @hers
When doing this, it’s a good idea to give your followers some motivation to go to the actual post (and like it). This story from Hers shares a new reel with a “new Reel” sticker, encouraging viewers to go to the post itself to see the content. (If you’re looking for 32 Instagram Story ideas, we’ve got you).
13. Collaborate with other creators
No brand is an island. Collaborate with other creators or influencers in your industry to foster your online (and personal) community. In addition to making new friends, collaborating with others also helps further expand your audience and reach.
View this post on Instagram
A post shared by Nike Women (@nikewomen)
Nike’s collab with Naomi Osaka is a good example — the two work in related industries, so the partnership makes sense. Nike’s fans are introduced to Osaka, and Osaka’s fans see her support for Nike. It’s a win-win (and a like-like).
14. Be creative
Here’s an obvious but important bit of advice: as a creator, you’ve got to be creative. Sometimes, getting likes is as simple as coming up with a unique or clever idea.
View this post on Instagram
A post shared by PANTONE (@pantone)
Take this post from Pantone. It’s good marketing for the Pumpkin Pie and Pecan Pie colours, it’s a beautifully composed photo, and the idea overall is creative and fun.
It’s got almost 40k likes.
15. Be funny
Why so serious? A little humour goes a long way on social media (see: Embrace the Memes) and it also creates a more well-rounded image of your brand.
View this post on Instagram
A post shared by MONDAY Haircare (@mondayhaircare)
The above post from Monday Hair Care nails a humorous voice, and also references the very-popular annual release of Spotify Wrapped. Relatable, funny content (example: “Your morning started with 2,786 hours sitting in your towel after showering) is super likable and super sharable.
16. Engage outside your feed
In its ongoing attempt to give the people what they want, the algorithm prioritizes Instagram posts from accounts that it thinks are “close.” How does it measure closeness? By monitoring how much accounts interact with each other.
So, if you want to expand your reach, and, therefore your chances of getting likes, don’t be a wallflower: go forth and interact. Get generous with the likes and comments.
17. Change things up
If you’re using your Instagram for business, most of your posts have marketing in mind. But it’s good to change things up every once in a while so your feed isn’t just a collage of ads for your brand. Every once in a while, consider posting cool and engaging Instagram content that doesn’t necessarily have to do with selling something.
View this post on Instagram
A post shared by Brooklyn Candle Studio (@brooklyncandlestudio)
This post from Brooklyn Candle Studio doesn’t mention candles at all—instead, it celebrates the fall colours in New York. The content is still related to the brand, but it doesn’t directly “sell” anything to followers.
It’s a refreshing break from more traditional marketing efforts, and a very likable photo that fits aesthetically with the rest of their content.
18. Give back
We’re not suggesting philanthropy for the sake of Instagram likes—giving back should always be a goal—but sharing the ways in which you’re supporting your community is important.
Along with proving to your followers that you’re in this for more than just the money, you might encourage other brands to do the same.
View this post on Instagram
A post shared by Cheekbone Beauty Cosmetics INC (@cheekbonebeauty)
Cheekbone Beauty’s scholarship fund is a good example. It’s a mindful, socially conscious effort to support their community, and sharing the post on social media is a great way to spread the word. And more likes = more exposure = more applications and more inspiration for other brands.
19. Get on the explore page
The explore page (a collection of public posts and videos) is like a personalized bulletin board, and it’s a great way to showcase your content to a new audience. Getting on the explore page requires employing many of the strategies already mentioned in this post: using those relevant hashtags and geotags, writing descriptive captions and taking great photos.
View this post on Instagram
A post shared by Trader Joe's (@traderjoes)
This post from Trader Joe’s is a good example: there’s hashtags for #TraderJoes, #Brie, #Cheeseboard and #Charcuterie, plus a clear and informative caption. The photo is visually appealing, too—the perfect recipe for a 12k likes.
20. Make great merch
Merch is a good strategy for making money on Instagram, and cool and creative merchandise will earn you likes, too.
View this post on Instagram
A post shared by A24 (@a24)
A24’s post of their adorable Marcel the Shell figurine earned over 24 thousand likes, as well as over a hundred comments. Not all of those users would have bought the merch, of course, but those likes show support for the brand and give the post a good algorithm boost.
21. Share useful information
Think of this kind of post like a service you’re providing to your followers: what expertise can you offer that will make their lives easier? Posting free and useful information is a great way to get more likes (and more importantly, a great way to share important information).
View this post on Instagram
A post shared by Decolonial Clothing (@decolonialclothing)
This Reel sharing Indigenous-owned brands to shop during the holiday season is a perfect example.
It’s timely, practical and valuable information communicated clearly and concisely.
22. Watch what works for your competitors
Competition makes you better—especially when you perform a competitive analysis. Think of the superstars in your industry and use their strategies as inspiration for your own.
View this post on Instagram
A post shared by FENTY SKIN (@fentyskin)
For instance, if you’re an up-and-coming skincare brand, you might want to take a page out of Fenty Skin’s book. Their Instagram contests, beautiful photography, engaging Reels and more are a great place to start.
23. Share satisfying content
Regardless of your industry or niche, satisfying content almost always does well on Instagram. Think about how you can share elements of your brand that feel gratifying to watch (timelapses of cleaning, packaging, building or destroying things are a good example).
View this post on Instagram
A post shared by Hydraulic Press Channel (@hydraulicpresschannel)
Hydraulic Press Channel is all about this type of content—even if you’re not particularly passionate about hydraulic presses, everyone “likes” seeing Skittles turn into noodles.
24. Tag your location
Geotagging your location is a way for more people to find and like your photos. It’s even more helpful if you’re a brand with a brick and mortar location, as you build up a sense of community with your regulars… and potential regulars. (Just remember to make sure your physical coordinates are correct so that you appear on the map.)
View this post on Instagram
A post shared by Beaucoup Bakery (@beaucoupbakery)
Beaucoup Bakery geotags their (very tasty-looking) photos of treats, making it easy for pastry lovers to find them.
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TOP 16 ways to get likes on Instagram: fast, free, a lot
Likes on Instagram are one of the main goals of any account, from a simple user to an online store. But why? Likes are an indicator of coolness, success, if you like. Companies that promote their products and services need likes to earn money, win an audience and brand loyalty. For bloggers, a large number of likes helps in promotion and popularity, as well as in attracting potential advertisers.
nine0003
Therefore, without preludes - I have collected for you the most popular ways to get likes on Instagram with and without services.
how to get likes through services
Another way to get likes is cheating. But, we do not approve of this method, because apart from a beautiful figure you will not get anything. And besides, this beautiful figure will resolve within a week. As a result, all the cheated subscribers will either run away or simply lie dead weight, bringing absolutely nothing to your account. nine0003
In the first table, we have collected the TOP of proven services that you can safely use.
| Service | Free version | Cost |
| TmSMM | Yes | from 0.19 ₽/like |
| Likemania | No | from 0.14 ₽/like |
| TapLike | No | from 0.5 ₽/like |
| LikeInsta | No | from 0. 40 ₽/like |
| PrSkill | No | from 44 ₽/1000 likes |
In the second table you will find exchanges that will help you not only get likes on comments and posts, but also earn money on them.
| Service | Free version | Cost (per like) | nine0021
| Socpublic | No | from 0.2 ₽ |
| Unu | No | from 1 ₽ |
| TaskPay | No | Non-fixed |
| VKserfing | Yes | from 0.1 ₽ |
Buy a small number of actions. It is better to spread the process over several days. This will protect you from blocking and suspicion from subscribers. nine0003
Important. Using wrapping, you do not see the real picture of which post is entered and which is not. You just create the illusion that everything is super in your account.
Therefore, do not abuse, but look for real problems and solutions.
how to get likes yourself
Likes cheat services are an easy method, but not the only one. There are other ways to get likes on Instagram without cheating. But they are more likely to help attract an audience to your profile and at the same time increase the number of followers on Instagram. The rest already depends on how you manage it: the quality of the content, expertise, design, etc. nine0003
1. Quality content
Content quality is the first thing you should worry about if you want to collect hundreds or even thousands of likes. It is not only about a beautiful picture, but also about the text. It should be informative, without water and, of course, it should attract the eye and desire to read everything to the end. If you lack writing skills, then you can hire a copywriter whose job is to write quality posts.
As for the visual, the opinions of Instagram experts differ on this matter: some believe that the photo and text in one post should be inextricably linked, others argue that the main thing is that the photo does not stand out from the overall picture of the profile.
In any case, the photo should be aesthetic, eye-catching, but not pretentious. nine0003
2. Keywords and hashtags
Another way to attract an audience and, accordingly, likes, is to use keywords and hashtags. But first things first.
Keywords are the very words by which potential subscribers can find you. For a clothing store, these are "dresses", "shoes", "suits". For a flower shop, this could be words like "bouquets", "flowers", etc.
Previously, it was enough to clearly define the topic of the blog, write who you are and what you do, what the blog is about, and so on. However, it is not suitable for beginner bloggers. You need to come up with a capacious description that will make your account unique and evoke emotions. Do not get carried away with writing in a hat, be brief, but understandable. In addition, Instagram only skips 150 characters. nine0003 On the left is an example of how not to fill out a profile header, on the right is an ideal profile header
As for hashtags, their use will help increase coverage, “fly in” recommendations and, of course, attract new subscribers.
Of course, this will work if the hashtags are relevant to the topic of your post.
Do not overuse high-frequency tags: your post will be lost among thousands of others. It is advisable to use low-frequency tags, under which there are at least 10 thousand tags and mid-frequency - from 10 to 500 thousand. They belong to niche search and are more likely to attract the target audience.
Thematic hashtags3. Geotags
Geotag all your posts. On the map, this will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be placed by your clients (not necessarily bloggers) who maintain their Instagram pages for friends and acquaintances. The person will see the mark on the map, read the post, look at your profile and, if he likes it, subscribe. nine0003
Even if you don't have a business, geotagging still makes sense. They help users who are interested in the life and blogosphere of the city.
But the main factors determining whether a person subscribes or not remain the thematic niche of the profile and the quality of the content. Subject to all these conditions, this is a great way to gain targeted followers on Instagram for free.
4. Time of publication
The question is quite broad. However, we can say that the timing for publishing content directly depends on your audience. What are we talking about? To determine the best time to post posts, you must form a portrait of your target audience: gender and age, geolocation, what she is interested in, and so on. nine0003
For example, you own an online cosmetics store. Your target audience is mostly girls from 18 to 24 years old, students. It is logical that they will not be active in the morning, which means that there is simply no point in publishing content at 9 or 10 am: the coverage will be minimal.
Based on your target audience, the optimal time for publishing posts can be considered the period from 17:00 to 22:00, since at this time the audience will be most active.
If your audience is quite wide - mothers on maternity leave, students, teenagers, etc., then the only way to find the right time is to experiment. Post at 12:00 one day, post at 17:00 the next day, and so on. Then track the activity in the profile statistics and choose the best time to post. nine0003
Related:
Instagram statistics: how to see + 52 metrics5. Posting in different formats
So that your subscribers do not get bored, dilute your feed with different post formats. You will see that the activity on your publications will increase.
- Carousel
Why is it necessary to do it now? Yes, just to keep the user on the page longer and show Instagram, they say, look at what good content I have, they spend a lot of time on it. nine0003
The Instagram carousel allows you to break the boundaries of the standard social network image format and, as it were, expand the screen. Thus, you can upload panoramic photos and they will not look cropped.
- Video
And in general, the approach to video content. Agree, they noticed behind themselves: they stumbled upon a video - even in an unfamiliar account - and froze. Why? Because it's beautiful, cool, cool transitions, bright shots, etc. So if you really care about how to get more likes - invest in this business: hire a specialist and do not spare money. Or read about how to edit video on Instagram. nine0003
- Reels
Facebook on Instagram has its Tik Tok analogue - Reels. In this section, you can post videos lasting from 15 to 60 seconds. Track trends, participate in challenges. Here you will find an audience and draw attention to the blog.
Instagram seeks to promote a new content format. The algorithms of the social network are more favorable to videos made in Reels and display them more often in recommendations.
Reels section on Instagram6.
Target Targeted advertising is a useful tool that allows you to target an audience that may be interested in your product or profile. We will not talk about targeted advertising in detail here, we have already written articles about this. nine0003
I can only say that in order to get a bunch of likes, you can promote your photos, and select transitions to the profile as the target action. So users will like your other posts.
Related:
Targeted advertising: 5 types + description (instruction)When setting up a target on Facebook, do not forget to clearly indicate the terms of the advertising campaign and limit the budget. Otherwise, FB will drive you into debt, constantly writing off funds for advertising. nine0003
Note. If you will set up different targeted advertising, I recommend doing this through the service Getuniq . The passage of moderation is easier, and there is also a bonus when replenishing the budget.
But about this shhhh
7. Advertising with bloggers
Native advertising format is now popular, when a blogger does not directly talk about you, but reposts any of your publications or leaves something like a post-review, where he mentions your profile . Blogger subscribers rely on his authority and go to the specified account. And they like it, of course. nine0003
Life hack. If you want a guaranteed result, then discuss the terms of cooperation and submission with the blogger in advance. But before launching an ad, be sure to request the blogger’s up-to-date statistics and check him for cheats, for example, in LiveDune.
8. Repost posts in stories (and old ones too)
A very useful way to collect more likes is to repost posts. This will work effectively: some subscribers may simply not notice your new post due to Instagram algorithms, so it is useful to duplicate the post in stories. nine0003
Reposting old posts will not hurt either: it will help to collect additional likes from your new subscribers and increase the coverage of publications.
9. Cross-posting
If you want your brand to be on several platforms at once, but there is no time to create original content, then cross-posting will come to your aid. To make it clearer, cross-posting is the automatic or semi-automatic placement of one message on several sites and services.
Example of cross-posting in social networksHow else can you get likes?
Ways to get likes are not limited to a standard set of points, so below I have selected for you methods that are no less effective than those that we have already listed.
1. Hype, trends
Follow the news and build your posts based on them, express your position. If you react quickly, you can collect the asset in your account.
Kings of Hype Oksana Samoilova and Djigan Life hack. No need to “build happiness on someone else’s misfortune”: be constructive and don’t hype on tragedies. Ask subscribers to express their opinion with likes and comments.
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2. Audience Engagement
The good old "like like a brother" or "repost please" has not gone away and still remains one of the easiest ways to raise an asset. In the end, there is nothing wrong with asking your audience for help in case your asset sank. Just in case, I leave for you an on-duty phrase that works with a bang: "Support me with a like if ...." ;)
3. Bloggers commenting
about publications in order to respond quickly and have time to check in during the active time of the post. Read it and write your opinion on the topic. nine0003
Life hack: Use subtle humor in the comments, it always works well for the audience. In addition to the post itself, comment on the opinions of other users to draw more attention to yourself.
4. Mailing in Direct
To purposefully attract the attention of your audience to the post, you can use sending messages in Direct. The content of the messages can be different: ask people to like or describe your offer.
Newsletter can be done both manually and with the help of services. We wrote about all this in detail in the article. nine0003
Related:
Direct mailing: 30 services + 4 steps how to make Direct mailingJust don't get too carried away with such mailings. Firstly, quickly discourage users from yourself, and secondly, for non-compliance with the limits, you run the risk of flying into a ban. Per day from one account it is permissible to send 70 letters to subscribers and 50 letters to users who are not subscribed to you.
Interesting. You can optimize communication with customers on Instagram using MyBotan. The chatbot will automatically send a welcome message, talk about promotions and reply to messages. And also, save data about the client and his applications. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan
5. Contest
Try running a contest among your subscribers.
Play a gift, and indicate likes as conditions for participation. By doing this, you will well increase the involvement among your subscribers and will be able to attract new ones.
Related:
Contests on Instagram: how to run + secrets of engagementLife hack. The time of the competition should be such that everyone has time to participate, but not too long, so that people do not get tired of waiting for the prize. Optimal 5-7 days. nine0003
6. Giveaway and Liketime
Giveaways are an activity when bloggers/shops gather, donate gifts to participants and raffle them among the most active. Budget and duration vary. To get the coveted likes, become a sponsor of the giveaway.
Life hack: Choose giveaways that guarantee no more than 25% of your current audience. This will save the engagement rate. That is, if you have, for example, 10 thousand subscribers, then the maximum give for you is with a guarantee of 2500 people coming.
The organizers of quality giveaways can be found on Telegram. nine0003
Liketimes are often held by bloggers, and usually the conditions are as follows: like a certain number of publications, comment on the publication, go to the page of the one who commented before you and be active there.
Life hack: Participate only in those activities that take place at the moment. For example, the lighttime started an hour ago, the correspondence in the comments is active. You can participate. If a post with a like time was posted two days or a few hours ago, the chances of getting your likes in response will be less. nine0003
7. Activity chats
Activity chats - communities where people who want to get likes and other activity get together. You like - and you like in response. You can find them on Instagram itself, but it’s more convenient to do it through Telegram, there are many similar chats. Read more about activity chats in our article.
By the way, if you didn't know, you can still see who likes whom on Instagram
Related:
Instagram activity chats: how to find + FAQLife hack: Join chats with about 20-50 members. This increases the likelihood that people completing tasks will not be repeated, and you will receive likes from different users. And one more thing: do not join 20 chats at once. You simply will not have time to be active everywhere. Better choose a couple with simple rules without instant blocking.
Briefly about the main thing
In summary, we can say that the number of likes directly affects the life of your Instagram account. The more likes - the more popular your account, which means that the chance of being noticed by advertisers increases. The same applies to those who do business on the site - a lot of likes means trust and loyalty to the brand. nine0003
Accordingly, no matter what way you choose to collect likes, first of all pay attention to the content that you publish.
Yes, the services will increase your likes, help you bring your publication to the TOP, and other ways will attract subscribers. But this will all have a temporary effect if you do not pay attention to the quality of your posts.
And here we come to the rescue again, read our articles, promote your profile and collect your cherished likes.
Related:
Get 1000 followers on Instagram: 16 waysHow to get more likes on Instagram: 30 tips for business
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Content
- 1 Improve content on Instagram
- 2 Promotion
- 5 How to get more followers on Instagram
A common story is that a business creates a profile hoping to sell their product or service on Instagram to the platform's 600 million users. nine0003
Fast forward a month - 10 company photos have only a few likes and no noticeable improvement in business.
This guide will help you achieve success with 30 ideas, strategies and tips that will teach you how to get more likes on Instagram.
Let's start improving!
Improve content on Instagram
Content is the engine of progress, especially on Instagram, so you should start your promotion with it.
- Use Stories.
Stories is a direct competitor to feed posts. The Stories section allows users to post content that is stored for only 24 hours.
This is the less polished part of the Instagram platform - use it for lighter and more unplanned content.
Consider highlighting new promotions, your employees, or other interesting business details through stories. And the analysis of Stories statistics will help determine in which direction to change the content strategy. nine0003
- Post photos of clients.
Posting customer photos is a great way to connect more closely with the people who make money for your business.
These photos are not only more natural (photos with people tend to be more catchy), but they are also more attractive, meaning they get more likes.
Tagging people in photos in these posts increases the chances that they (and their followers) will see them, which means more interactions. nine0003
- Use single processing.
The same photo manipulation is one of the best ways to build a brand on Instagram. Using the same set of filters (one or two!) for all your photos will help create a beautiful Instagram feed. This makes the photos instantly recognizable in the post feed, increasing exposure and getting more consistent likes.
- Benefit from current topics.
There are always trending topics on the Internet. Whether it's the latest meme, a Facebook video, or a news story, each of these things provides an opportunity for businesses to leverage it and improve engagement on Instagram. Post trending content related to your brand to "be on the wave of hype". nine0003
- Interesting and unusual videos.
Other types of media are often more engaging than the photos that fill your Instagram feed. The first of these media types is video.
Keep in mind that many people view their Instagram feeds in places where listening to audio is not possible. Therefore, try to visually display the meaning of the video.
Posting a video showing something like a how-to of one of your products, a sneak peek of an upcoming product, or some other compelling idea can be much more interesting than just a photo. nine0003
- Take quality photos.
Sounds like obvious advice, but you'd be surprised how many people don't. You don't need a fancy DSLR worth several tens of thousands to make a great Instagram post, but you do need to make sure the lighting is good and the focus is set.
We recommend at least a modern smartphone (such as a new iPhone or Galaxy) if you want to take good quality pictures. Aesthetically clear photos get more likes than others. nine0003
- Boomerang.
Boomerang is a type of content that is halfway between GIF and video. This is a short video that plays forward and then backward (hence the name).
Boomerang placement is another way to attract the attention of subscribers. Do something exciting - Boomerang with dynamic movement is the most eye-catching look.
The boomerang function is found in the Stories shooting options.
- Post quotes.
Coming up with various Instagram content ideas is not an easy task. One of the interesting forms of content is quotes. Since quotes are often published as text on a clean background, they are eye-catching and easy to read.
Posting business related quotes is a great way to get your audience involved. It will be easier for you to get likes on Instagram. A quick Google search for "quotes about [topic]" will give you great material - or write your own!
- Carousel format.
Until recently, the Carousel format was not available outside of ads. However, now anyone can use this tool - and it's another great way to share content.
Use the Instagram carousel to showcase multiple different moments from an event, create a story you want to share with viewers, or highlight a few options from a product line.
The Carousel feature allows you to upload multiple photos or videos in one post. nine0003
- Show the inner workings of the business.
Social media is where you share intimate moments from your business with friends and followers, helping you develop your brand identity and deepen your emotional connection with your customers.
Give subscribers a behind-the-scenes look at the business—preview the finished product, see employees, or head to the office. This type of content is fascinating in any field.
Promotion of content on Instagram
- Share posts on other platforms.
Link your Instagram account to other social networks (Facebook and Twitter) to share your profile and posts with followers on other platforms.
This trick helps you use the profile traffic and views you generate on other platforms to drive them to your Instagram profile, generating more likes (and followers too). The company website is another good place to display posts from Instagram. nine0003
- Promote posts.
While not as strict as Facebook, Instagram can be tough on brands looking to increase their reach organically.
Using Instagram's advertising platform to promote posts helps you reach people who haven't followed you yet.
Instagram's point targeting options (same as the Facebook ad platform) allow you to select the target audience for your ads.
If the targeting is well configured and the content is interesting, you will get more followers interested in your business. nine0003
- Post content consistently and regularly.
It doesn't seem difficult, but sticking to a content plan strategy will help you get more likes on Instagram. Posting regularly means you're constantly attracting current followers and gaining new ones, helping you maintain a certain level of engagement as you continue to grow.
Long periods of not posting content will result in massive account unsubs, which will reduce the interest you get in future posts. To minimize the risk, post every few days. nine0003
- Post during busy traffic hours.
Posting when most followers are online increases the likelihood that they will see it. The Instagram feed is not chronological - having a photo with a lot of interactions increases the likelihood that it will appear higher in the feeds, which means more likes on the post.
Instagram user activity by post time.
Adding hashtags on Instagram
Hashtags are special tags for content, these tags can be used by potential subscribers to find you.
- Use local hashtags.
Using local hashtags is a great way to reach potential customers near you. Find popular local accounts (you can do a quick Google search on the main Instagram accounts in the city) and see what hashtags they use.
Use these hashtags! There is a high chance of contacting people nearby or accounts that might be interested in your photos or business. This option will help you get more followers and likes on Instagram. nine0003
- Use popular hashtags.
Although they are not as effective at finding contacts with Instagram users near you, using the most popular hashtags will be useful when you want to reach a large group of Instagram users.
Using popular hashtags helps more people see your photo, which is an affordable way to get a lot of likes.
Remember, these are not high quality likes that translate into sales. But if you want to increase the authority of your account, this is a good way. But be careful not to use illegal hashtags. nine0003
Interaction with followers on Instagram
To promote and improve your account, do not forget to communicate with followers, answer their comments and questions.
- Run a contest to attract new subscribers.
Everyone loves free surprises! Running a simple “like to participate” giveaway on Instagram is one of the best ways to get more likes on Instagram.
Because the entry barrier is low (only a double-click), it's easy to get a bunch of likes on a post. Create an eye-catching prize photo (your product is the best option) and include the phrase “like this photo for a chance to win…” in the description. nine0003
- Start a contest with a friend's tag.
Just like the like giveaway, the friend tag contest is great when you want to increase your follower count.
The same tactic is used, but here you ask participants to tag two (or more) of their friends to participate.
This makes the post viral, increases the number of people who see it, and gets more followers. Such actions will easily lead to more followers and likes on future photos. nine0003
- Comments "Tag a friend"
Posting industry, brand, and product related content is one of the most compelling ways to get likes on Instagram.
The subject can be anything - products that other people will like, funny videos or memes.
For example, post a product photo with the caption "Tag a friend who...". This is how you expand brand awareness in a more organic way than most companies. nine0003
- Use user-generated content.
User-generated content is one of the benefits of maintaining a social media presence. Fans of brands who communicate with each other on social networks often post content related to these brands.
Instead of just liking or even commenting on these photos, take the extra time to post their photos on your profile.
This type of engaging content encourages other users to share photos of your product—getting likes and helping you update your Instagram feed. nine0003
- Follow real people.
Simple! Use the Recommendations section to find people in your industry who post interesting product-related photos.
Interact with these people (follow them, like posts and comments) and you will find that they follow you and are active.
It is recommended to subscribe to a couple of new profiles a day - this also helps to increase the number of subscribers. This makes the profile look reliable and convincing to future visitors. nine0003
- Ask questions.
A trend you'll notice in tons of Instagram posts is questions. The question in the photo caption (of course related to it) makes readers think.
People who have already commented on a post are much more likely to like it as well, a common action that will help you get more likes on your Instagram photos.
- Go live on Instagram.
Like Facebook, Instagram has launched a Live platform that allows people to chat live. One of the interesting uses of live broadcasts is the Q&A format. Subscribers can ask questions about the business, brand, and products. nine0003
A few tips:
- Let your followers know in advance that you are ready to answer questions and post special stories with a “questions” sticker.
- If you're not sure people will be interested, a hint that there will be a discount or a prize during the broadcast will encourage users to go live.
- Test different formats of live broadcasts: interviews, question-answers, broadcast events, etc.
- Place discounts and promotions. nine0294
One of the best ways to turn Instagram followers into sales is to place ads on your page.
A simple product with text that says something like "30% off all week!" easy to read and people often save and like the post so they don't lose it.
You can go even further and organize a promotion like: "show that you follow us and get 30% off your next purchase."
Such a move increases the number of subscribers, which means that you will receive more likes from these people in the future. nine0003
How to get more followers on Instagram
The audience is the people who will get you more likes if you follow the tips above.
- Reach out to influencers.
Find an influencer in your industry - a person who is considered an authority and whose opinion the audience trusts. Make a collaborative post promoting or reviewing a product.
This will help the business reach more people in the target market and increase credibility through social engagement. Influencer followers make decisions based on their opinion, which means people will be more open to buying your product. nine0003
- Partner with other brands.
Just like partnering with an influencer, partnering with a brand that has a complementary product in your industry (rather than a competitor!) will help you reach more targeted audiences in the market.
You can go even further and partner with another brand to win a prize with products from both companies.
This collaboration will help both brands share followers and get more likes, which means more sales in the future. nine0003
- Tag influential industry accounts.
Look for influencers in your industry and tag these accounts in new posts (in the photo itself, not in the caption).
This not only informs these profiles of your new photos, but also allows the photos to show up in their feeds in the "tagged" section. A practical and affordable way to connect with other people in your target market and attract new accounts.
- Collaboration with an influencer.
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What if you give your account to a well-known blogger for a while? It sounds a little strange, but in fact there are many advantages in such cooperation.
First, you humanize the brand, make it alive and open. Secondly, if a blogger informs his subscribers of the days when he will be on your account, this will force subscribers to go to the profile out of pure curiosity.
This way you will increase the number of subscribers and likes. Again, this move helps build credibility and brand appeal among the target influencer's audience. nine0003
- Comment on popular photos.
The Recommendations tab is a great way to find new content. If you browse industry accounts, you will find that they are full of relevant content.
Find popular posts and comment on them short and concise! Other people who see the post will see the comment and may want to get to know your brand better and visit your profile.
- Mark the location.
