How can instagram pay you
How to Make Money on Instagram: 5 Ways for 2022
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If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.
Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.
There are five main ways to make money on Instagram:
Get sponsored
Promote your business
Sell your items
Earn badges
Monetize your videos with ads
Here’s what to expect when it comes to getting paid on Instagram, plus tips for success.
How much do Instagram influencers make?
The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.
Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.
So, the formula is: more followers + more posts = more money.
How many Instagram followers do you need to make money?
With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts.
"Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.
With an enthusiastic fan base, no matter how small, "brands are willing to invest in you because of the profitable actions you’ll drive through your account," Patel adds.
5 ways to make money on Instagram
1. Get sponsored
Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.
How to get sponsored on Instagram
So how do you find a sponsor? In some cases, potential partners will reach out to you. But if you don’t want to wait to be approached, check out companies that can help you find and work with brands.
Seek out a service
Which business you use depends on your needs.
There are agencies you work with directly, like The Mobile Media Lab, and marketplaces that connect you with partners, like Influicity. Other services can help you manage all your partner relationships, like Aspire.
Be authentic
When searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Followers of your pet are more likely to trust your opinion about a trail backpack for dogs than gourmet cat food. Don’t bother with products you don’t like. If your dog would tear apart an “indestructible” toy in an instant or bites off every sweater you’ve put on her, there’s no reason to recommend these things to others.
Find brands that fit as specific a niche as possible. Fans of your outdoorsy dog may look for many opinions on dog stuff in general but will really trust you to know which protective booties work best for the winter.
Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing.
Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner.
2. Promote your business
There are other ways to use Instagram to make money. You can set up a business account to grow your business. For example, if you have an Etsy shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. (This is also a common way to make money on TikTok.)
You can link to your Etsy or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.
Set yourself up for success
Take well-lit photos of products you’re trying to sell or projects you’re promoting and make them findable.
Create your own hashtag and check out which ones competitors are using. Encourage your clients to post pictures with your stuff and tag you in them.
You can also use Instagram’s insights feature to learn about your audience. You can see how many eyes are on your post, as well as statistics about people's age range and gender.
The app’s resources also help you find and connect with new customers. Pay some money to promote posts that you want more people to see. You can also add a button to your profile that links to an email address or phone number so interested parties can contact you easily
3. Sell your castoffs
Maybe you don’t have a business to promote, but you often sell your old clothes and accessories on websites like Poshmark. Instagram can boost your pool of buyers.
Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note.
If you’re looking to sell one item in particular, link to it in your Instagram bio. If not, just link to your Poshmark or other seller profile. Many Instagram sellers use #shopmycloset to hawk their wares.
4. Earn badges through Live videos
You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.
Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.
5. Monetize your videos with ads
Another way to get paid: Allow brands to run ads during your videos.
To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. Then, post videos as usual.
The amount you earn depends on how many views your video gets in the feed. You’ll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly.
However, you won’t get paid if your videos don’t meet the requirements. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.
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About the authors: Max Ramirez is a former consumer-finance writer for NerdWallet. Their work has also appeared in USA Today and MarketWatch. Read more
Hal Bundrick is a personal finance writer and a NerdWallet authority in money matters. He is a certified financial planner and former financial advisor.
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On a similar note...
How To Make Money on Instagram in 2022 (7 Best Ways)
This guide will explore 7 quick and easy methods for how to make money on Instagram.
You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.”
Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
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- How to make money on Instagram
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- Getting paid on Instagram and beyond
- Make money on Instagram FAQ
Free Webinar: How to Grow and Monetize Your Instagram Account
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Learn how to grow your Instagram audience and monetize it with an online store.
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How to make money on Instagram
- Collaborate with brands on sponsored posts
- Become an affiliate
- Open your own ecommerce store
- Create an Instagram shop
- Sell your photos online
- Monetize your content
- Sell old stuff
The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.
The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.
So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.
1. Collaborate with brands on sponsored content
The term “Instagram influencer” gets thrown around a lot these days.
An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online.
To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.
But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content.
It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
How to decide what to charge as an influencer
Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.
Finally, it's important as an influencer to also know your own audience.
What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate.
How to find brands to work with
If you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.”
You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:
- Fohr. Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach to brands shopping for a partnership. You can also access a list of brands and their wants, so you can take the initiative to reach out too.
- Crowdtap. Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the US only.
- indaHash. Brands post campaigns you can participate in.
Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.
The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts.
You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business:
Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them.
2. Become an affiliate
Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales.
Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles.
Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:
- ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
- LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
- Amazon Associates. A popular option that pays out a 10% commission.
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.
Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio.
3. Open your own ecommerce store
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Chris Vaccarino, founder of Fanjoy
You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience.
Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time.
By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy.
Better yet, you can get your own brand out there on the products you sell.
Fans can show their love and support your work by buying from you—a purchase they can feel good about.
There are a few ways to sell your own merch:
- You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
- You can sell services such as photography or consulting using your bio to direct interested people to a contact email or a link to your professional website.
- You can sell digital products such as online courses, ebooks, or design templates.
- You can use your Instagram business account to launch a startup selling your own original products. You can use dropshipping fulfillment so you don’t have to deal with holding inventory or returns.
Superpowered social links
Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable.
4. Create an Instagram Shop
The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.
Instagram shopping tags are so effective—and over 130 million people are tapping on shopping tags every month—because they allow people to go from product inspiration to product information in just a few taps."
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram
It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.
You can customize your shop by creating collections or curated products presented in themes.
Common themes include new arrivals, gifts, or seasonal trends.
Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.
It doesn’t stop there. People can also buy your products throughout Instagram via features like:
- Shoppable posts and Stories. You can use product tags to showcase items from your catalog in videos and images. People simply need to tap to learn more about an item.
- Shoppable ads. You can also add product tags to ads and extend the reach of your shoppable posts. Setup is simple inside Ads Manager, or you can boost existing Instagram posts in your feed.
- Instagram Shop tab. Instagram’s shopping tab is a destination for people looking to discover new brands that are relevant to them.
This helps you more easily reach new customers on the app. - Live shopping. Do you love livestreaming content? Then you’ll find Instagram live shopping helpful for making money. Just go live and tag products from your catalog (or Facebook shop) to feature in your broadcast. The product will show up at the bottom of the screen, where people can tap to purchase instantly.
The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout.
5. Sell your photos online
Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.
If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.
However, you can also sell your photos as prints and on other physical products using a similar method described in the last section.
Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.
Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you.
6. Monetize your content
Monetize your videos with ads
Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.
How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account.
Turn on In-stream Video Ads and start earning in three steps:
- Go to Account Settings. Tap Creator, then In-Stream Video Ads.
- Tap Get Started. Read and agree to the terms and conditions.
- Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.
To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify.
Live badges
Live badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast.
With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart.
People can buy:
- One heart for $0.99
- Two hearts for $1.99
- Three hearts for $4.99
7. Sell old stuff
If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment.
Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales.
Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram
How much do Instagram influencers make?
There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post.
The amount you make depends on a few factors:
- Number of followers
- Engagement rates
- Affiliate marketing tactics
The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.
- Nano-influencer: 1,000–10,000 followers ($10–$100 per post)
- Micro-influencer: 10,000–50,000 followers ($100–$500 per post)
- Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)
- Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)
- Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)
If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following.
So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:
- Lele Pons: 46 million followers
- Charli D'Amelio: 44.4 million followers
- Addison Rae: 40.1 million followers
- Sommer Ray: 26.8 million followers
Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers
How many Instagram followers do you need to make money?
If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think.
The long answer depends on factors that range from:
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are (100,000 fake followers won’t amount to much)
- Which revenue channels you explore
Naturally, the more engaged followers you have, the better.
Check out our tips on how to get more followers on Instagram.
While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.
Getting paid on Instagram and beyond
What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there?
There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through.
Ready to create your business? Start your free trial of Shopify—no credit card required.
Make money on Instagram FAQ
Can you get paid on Instagram?
Yes.
You can get paid on Instagram in the following ways:
- Create sponsored posts for brands that want to get in front of your audience
- Become an affiliate and making a commission selling other brands’ products
- Create and selling a physical or digital product or offering a paid service
- Set up an Instagram Shop
- Sell licenses for your photography or videos
- Monetize your content
How many followers do you need to make money on Instagram?
The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.
How much money does 10K Instagram followers bring in?
Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.
Instagram reach. How to raise them and what to do if they fell? — Social networks on vc.ru
51 903 views
In this article, we will talk about how organic reach works, find out why reach is falling, and of course, consider three ways to revive your Instagram account and regain good organic reach.
Stepan Volodin
Facebook & Instagram Advertising Expert
I am often approached by people who are faced with the problem of falling coverage on Instagram. The first thing I want to advise such people is to delete the account and start from scratch. But then common sense turns on and we begin to consider all possible ways to restore organic reach.
First of all, let's understand how Instagram works in general, and how does it decide how many people to show your content to?
Initially, REACH is the number of people who have seen your content (post, story, or ad) at least once. Reach differs from impressions in that "impressions" can include multiple views of content by the same person.
Instagram does not show your content to all followers at once. It first shows your content to a small group of followers and sees how they interact with your content. If they actively like, comment, save or repost your content, Instagram shows this content to the next group of followers. etc.
So. No matter how hard you try, Instagram will never have 100% reach. Your content will not be seen by all your subscribers. This is just unreal. Your content should be saved and reposted very, very actively in order to have good coverage.
Very good coverage, organic coverage is considered: 50-70% of the total number of subscribers.
Such coverage is most often found in communities with an entertainment or educational theme. Less often - bloggers with a "clean" audience. The content that they publish is saved and reposted to their friends, a large percentage of subscribers (so that friends also laugh, or you want to remember some useful thing). In the case of bloggers, the content is commented on and liked (because the content is interesting or close).
This is about how Instagram works. But do not forget that not all of your subscribers go to Instagram every day, or simply do not watch stories or feeds.
Most often, people can be subscribed to 500-1000 people, and it is simply unrealistic to view the stories and publications of these people. It is for such cases that the “dynamic feed and stories” was made. That is, no matter how many accounts you are subscribed to, at first you will always be shown the content of those accounts with which you interact most often.
We learned that reach is affected by activity with our content. And, accordingly, activity depends on the quality of the audience of subscribers. Now, based on this information, let's figure out why coverage can fall?
First of all, you need to think and answer the question: “Did the coverage fall, or was it always small?” Depending on the answer to this question, the reason for such coverage and the way to increase it will be revealed.
What factors can affect the sharp decline in coverage:
1. Change in the number of subscribers (both up and down).
For example, you bought an ad from a blogger, or signed up for a giveaway, or just got yourself some bots. Accordingly, the composition of the audience has changed, and if this is not your target audience, then the activity from this audience will be minimal, or it will not be at all. And then, after the give is over, most of the audience will sharply unsubscribe. For Instagram, this will be a negative signal.
2. There has been a change in the content or format.
Not all of your audience goes with you all the way through life. Some people follow you at some point. The moment they are interested in you or your content. And, accordingly, these people unfollow you if your content no longer “resonates” with them. This phenomenon is absolutely normal, and if there are a majority of such people among your subscribers, you have to make a choice: make the content that this and similar audience likes, or go your own way, not adapt to other people, and create a community of those people who resonate your vibe.
3. Monotonous content without updating the audience.
Sooner or later, any content becomes boring. And if the audience of the account is not updated, the coverage will fall.
4. Violation of the rules for using Instagram.
If you abuse hashtags, publish prohibited content, run bots, or get a lot of complaints about your account, your reach will be cut or your account will be blocked. You can read more about the rules of work on Instagram here.
Well... let's say our reach is low. They don't suit us. Subscribers don't interact well with our content. What do we do?
There are several ways to increase your reach on Instagram.
First method: Purging subscribers.
This method is relevant for accounts with an audience of up to 20k subscribers. Because you have to clean it manually. Because it is the best and safest way. Safe - because you do not use any third-party services to purge subscribers.
You will have to pay money for their use, and your account may be blocked.
The advantage of manual cleaning of subscribers is that you yourself filter the audience of your subscribers.
Who are you deleting:
- accounts without profile pictures;
- commercial and dubious accounts;
- accounts that are subscribed to more than 700 users;
- accounts that haven't posted content for over a year;
- accounts that visually are not your target audience.
In this way, you delete 100-200 followers per day (it is not advisable to delete more, so as not to exceed Instagram limits).
Second way: Start from scratch.
If the audience of your account is more than 20-30k subscribers, it will be faster and easier to delete your account. Then create a new one, and no longer make those mistakes that led to a drop in reach and account deletion.
That is, do not buy more followers, do not participate in giveaways (if the audience of giveaway participants is not your target audience and you do not know how to work with it), and do not violate the rules of using Instagram.
Third way: Targeted advertising.
The idea is to show your content (posts and stories) to everyone who follows you for money. Thus, everyone who interacted with your account will be forced to see your content as many times as you wish. Maybe even 10 times a day.
The bottom line is that those who are not interested in your content will unsubscribe from you, and those who are interested in the content will interact with it, and thus, next time, your content will appear to them earlier (and already for free). Thus, gradually, the audience will be updated and the organic reach will grow.
You can start showing posts and stories to your subscribers through the Facebook advertising account, or directly in the Instagram application.
You will need to collect an audience of people who interacted with your account over a certain period, and choose the frequency of showing ads to these people.
This method can be used either alone or in combination with the first method.
Together, this method will speed up the purge of subscribers, since people who will be shown your content forcibly and they will not like it will unfollow you.
Conclusion
Instagram reach is an important and complex metric that depends on many factors.
Recovering coverage is difficult, but still possible. And the smaller the audience of your account, the easier it will be to achieve high coverage.
Protect your coverage from the very beginning. Use only white methods of promotion and don't break the rules of work on Instagram :)
How to make money on Instagram: all the ways
How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*.
Or maintain their profiles so that they receive new orders - money is paid for all this. But it is much more interesting to maintain your profile and earn income.
Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this.
Ways to make money on Instagram*
Selling ads
The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:
- mention the account in the next post or story;
- talk about the product, just show it or mention that you use it yourself;
- place a link to the advertiser's website in the profile description or stories;
- to agitate to do something or express "one's" opinion in publications, and so on.
Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so.
Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this.
Advertisers will pay you not for the number of people who came from you, but simply for the fact advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again.
And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted.
An example of how you can leave contacts for communication about advertising integrations And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on the blogger exchanges: on Epicstars, LabelUp and others.
Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges.
Traffic arbitrage
It's like advertising integrations - you also have to promote some product or product. But the earnings scheme is arranged a little differently:
- traffic (people) will have to be directed directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
- you will be paid not for the very fact of placing an advertisement, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you.
The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn.
Traffic arbitrage may look like this: a person offers to get a card with favorable service, and he gets money for each issued card To be able to make money like this, you need to look for advertisers who are willing to pay according to a similar scheme.
This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs. The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there.
Optimum Instagram* is suitable for making money on the following products:
- Products for beauty, fitness, weight loss.
- Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
- Offers for training or employment of students and recent graduates.
Accepting donations
In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport.
People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter at DonationAlerts.
If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.
Selling services
One of the most popular ways to make money on Instagram* is to sell your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long.
This is what the profile of a specialist who sells his services on Instagram looks like*In order to sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, and work out objections.
Sale of information products
Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on.
To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you.
Sale of merch
Merch is a product with the symbols of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.
Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise. You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made.
Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods.
Many bloggers release something of their own: they create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.
Oksana Samoilova sells a whole line of various cosmeticsDraining traffic to other sites
Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations.
For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.
Shop on Instagram*
Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button.
Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.
For example, Clever publishing house sells children's books on Instagram*Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".
Photos for sale
Instagram* is basically a photo-sharing app.
And photos are assets that can be licensed, printed, and sold in a variety of ways.
If you have cool photos, you can put them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.
Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city.
Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.
One of Arnold's popular photosBrand Ambassador
Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.
Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way.
The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety.
What brand ambassadors do:
- Give away free products in experimental campaigns.
- Broadcast speeches at conferences or stores to promote the brand.
- Interaction with consumers on your page.
- Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
- Publishing quality content to increase user engagement.
Sale of AR masks
Augmented reality (AR) filters are various effects that are superimposed on what your camera shows.
Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.
Such masks can be sold to various brands, because AR masks are useful because:
- They help to emphasize the individuality of the brand, stand out from the competition.
- Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
- Allows users to "try on" a product before buying or "wear" branded clothing.
- Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company.
Instagram augmented reality filter skills* can make good money.
It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it.
How much you can earn on Instagram*
Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.
A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post.
If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.
She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive.
In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning.
And you can use several - for example, advertise someone's services and sell your information product at the same time.
How to get your first sales in social networks, we tell on the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform.
What to do to earn a lot
Promote your profile and get a lot of followers: the more the better. There are two ways to go:
- gain an audience quickly with the help of advertising from bloggers;
- make interesting and high-quality content and gain subscribers slowly.
Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion.
You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business.
Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.
You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs.
There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”.
