3 min
Instagram is great for video content, but there are restrictions on the video length. This article will teach you how to share up to 10 minutes of video in one post.
Updated on October 3, 2022
Instagram has supported video content for a long time now, but they still don't give you nearly as many options as other platforms like YouTube or Facebook.
TL;DR – Use the Instagram Studio to trim your videos into shorter sections and upload them to Instagram Reels or your Feed.
One of the biggest restrictions on Instagram video content has been the length of videos you're able to post — and it's different for each video platform within Instagram.
In order of length, the restrictions are as follows:
You two options to post videos longer than 90 seconds on Instagram:
Option 1: Cut your video into shorter clips to share on Reels and Stories
Option 2: Upload to your Feed with Instagram Video (formally known as IGTV)
Which option should you choose, and what works best for Instagram? Let’s take a look.
If you have a longer video that you want to post to Stories or Reels, your best bet will be to cut the video up into shorter sections:
For Stories, you have the option to trim your video in Instagram before sharing to Stories, but the in-app editor is missing the precise control you'd want for trimming videos to a specific time stamp.
If you want control over you own content and for the video to flow smoothly from one Story clip to the next, your best bet is to cut and edit the video yourself.
I recommend using the Kapwing Studio to cut your clips on a phone or computer.
Start by going to Kapwing.com in your phone's browser and click Get Started to enter the Studio. From there, upload your video from your phone or any online location.
Using the Timeline, Trim, Split, and Rearrange your video until you have the perfect clip of 90 seconds or less. Tap the Export button, then the Download button, and repeat the process for each video clip you want to post!
In 2018, Instagram launched a solution for longer videos: Instagram TV, or IGTV for short. They've since retired IGTV, combining existing IGTV videos with Instagram Feed videos to create Instagram Video.
You can now post longer videos, up to 10 minutes, directly to your Feed.
The trick with Instagram Video, however, is to pick the right thumbnail for your video to show up in your feed. Instagram allows you to do this when posting, so just make sure you know exactly which shot from the video you want your followers to see in your feed. You can also create and upload a custom thumbnail to use.
We hope this article helps you share all of your best videos on Instagram, no matter how long they are! If you're interested in more tips and tutorials on creating great digital content, check out the Kapwing YouTube channel. And while you're here, take a look at some related articles on editing content for Instagram:
• How to Download Instagram Videos Online
• How to Upload Instagram Videos from a Computer
• How to Post YouTube Videos on Instagram
• How to Fit the Whole Picture on Instagram
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July 6, 2022
Megan Schmidt
Senior Writer at Descript. D&D podcaster. Cat mom. Comedian. Burger lover. Friend.
Instagram may have started out as a platform for static images and quick-bite content, but it’s now a source for longer videos — you just have to know how to make them. To adjust your video length, you can use Instagram’s in-app editor or try a third-party video editing app like Descript. Here’s a guide on how to make videos longer on Instagram.
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There are a few different types of video for Instagram, each with its own length requirements. If you are looking to post longer videos on Instagram, there are a few different methods you can try.
Instagram stories appear across the top of the main feed of regular Instagram posts, with your story showing first on your own feed, followed by those of the people you follow. If you upload video content to your Instagram story that exceeds the 15-second limit (but is less than 60 seconds), the app will automatically separate the video clips into up to four segments of 15 seconds apiece.
Reels have a 60-second time limit, but they let you add extra flourishes to your videos like music, text, and graphics. They are similar to — and were built to compete with — TikTok, the video-only social media platform. You can edit a longer video for Instagram by using their in-app software or a separate editing program like Descript — we’ll walk you through a few methods in the step-by-step guide below. You can learn more about formatting your videos for Instagram here.
One way to upload a long video to your page is to first edit the video to the necessary limit, then upload it through the Instagram app.
Another way to create long videos is to compile smaller clips together, then upload them to your reels, stories, or as a carousel.
When you’re ready to post to your stories, select each clip in the order they should play then upload them all at once in the app. Posting videos on Instagram is a good idea if you’re trying to reach more people on social media. Videos can help increase your engagement, as well as the time spent on your social media profile. The key is choosing the right format for the content: Instagram only supports a maximum of 60 seconds for stories, 10 minutes for Instagram TV (unless you’re verified), 60 seconds for reels, and up to 10 minutes for a carousel. Choosing your content wisely and applying effective editing techniques can help create more compelling media and boost the chances that viewers will stick around.
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How to upload longer Instagram videos
Video to IGTV Instagram launched in June 2018. There was a separate button for the IGTV video, it was on the Main (now it is not there and the content is loaded like a photo or a regular video).
The main advantage of is that the video in IGTV does not disappear after 24 hours, like a story.
The second advantage of is that the video starts right after entering the application.
Today, the IGTV tool is still incomprehensible and underestimated by Ukrainian users. Although the situation is already better than it was in 2018.
We figure out what is the reason for the tool not taking off and how to use video so that the videos bring useful benefits and successful success. nine0003
Upd. 10/21/2021 - source Dnative.
IGTV is no more. Now it's Instagram Video.
With the latest Instagram update for the week, regular video posts are already up to 60 minutes long. To post a video that used to be IGVT, you just need to create a post and add video to it. However, in the feed, the preview is still a minute long.
The feature appeared on Instagram in 2019. This so-called. rubricator helps to create playlists with similar video content. The mechanism is a bit like a guide on Instagram. nine0026 Series sort videos into categories and store episodes that have something in common.
Previously, this serial option could be implemented using author's hashtags. But this is extremely labor-intensive - imagine, for each category, you had to come up with a unique relevant tag and sign the video for the necessary sections with it.
What if there are more than 3 categories and more than 10 videos?
Also, when searching by hashtags, videos are arranged not by chronology, but by the number of likes - the most liked video will be the first in the search results. That is, it was necessary to take into account the division of posts into parts and the signature to them. nine0003
What is the advantage of series - after the end of the first video, the next one from this collection starts playing automatically.
The second plus of is an increase in video views for the account and attraction of a new audience.
What should be in a video for it to shoot and become viral? Idea .
We recently came up with 9 trending story ideas. Check it out, although they are related to stories, you may find interesting ideas for content and develop them according to your vision and account needs. nine0003
The most famous series on Instagram is from NASA, where astronauts read children's books live.
Fig. 7 - Series from NASA
The idea can be picked up by book publishers - invite authors of books that are being printed to read several chapters of works. It will be great if the book is just being prepared for printing - the author will get an excellent presentation of unique content and warm up the audience before the release of the first print run.
The same applies to speakers, businessmen, etc. - all those who have printed materials in their assets. nine0003
Or take the example of S7 Airlines, a series for aliens who are about to visit Earth.
Fig. 8 — Series from S7 Airlines
More ideas for series:
Fig. 9 - Ideas for series on Instagram
TikTok has already picked up the serial idea, and someone managed to show the series from real life on Instagram stories - when one situation is taken, and the process of promoting the story is shown every day.
It is not necessary to split the video into clips of 15 seconds and upload it to a separate Highlights, you can edit a whole 1+ minute of video content by gluing (video processing applications will help with this). If the story is long (the same repair / relocation / collection of documents), as a result, a whole series will be released (3-4 episodes are also a series). nine0003
Please note that the series in the profile are marked with the designation “Series”. When you click on the mark, Instagram will pull up all the videos in this category for you.
Other videos in the section do not contain tags.
Contents:
How to post and upload a long video on Instagram to Stories and feed - we will tell you about it right now. Moreover, we offer you several working methods at once, and you choose the one that pleases your soul. So let's go figure out how to add long videos to Instagram .
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Usually, users are interested in two things - how to upload a long video to Stories and how to add it to the feed. As you probably already noticed, there are a few limitations on the social network. So, you can add a video to a regular feed, the duration of which is no more than a minute. The same is true for Stories - if you add a minute and a half video to your Stories, the service will automatically cut it to a minute and the last segment will not be published. These restrictions can be easily bypassed ... Catch a few ways. nine0003
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There are two ways to upload a long video to the feed.
The first way is to post it on IGTV and add a one-minute preview to the post. Here's what you need to do for this ...
Instruction 1
I personally like the "Long Video" option because it saves the length of your video, plus you can choose a beautiful frame for the video cover to be in your Feed post.
The second way is to cut your video into several equal pieces no longer than a minute long and publish them in a post in the feed in the form of a carousel. nine0003
Instruction 2
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Now let's look at two ways to post a long video on Instagram Stories .
The first way - it also involves the use of Instruction 2, which we wrote above. With Story Split - Video Splitter app you will have to cut your long video into 15 seconds long or one minute long pieces. Explain why! Because one story on Instagram is 15 seconds. That is, you will simply publish all these 15-second videos in the correct order. nine0003
Either cut a minute-long video and upload several minute-long videos to Stories one by one.
The second method assumes the same scheme, but using the applications that you have. Usually everyone has an InShot video editor on their phone, for example. Just upload the video there, split it into two or more parts lasting no more than a minute, and then save each. After that, in the correct order, we upload a long video to Stories.
