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Instagram how to do video


Everything You Need to Know in 2022

Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video.

Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis.

The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience.

Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple.

In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier.

Types of Instagram video

Instagram video size

Tips to make your Instagram videos go viral

Helpful Instagram video apps

Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

Types of Instagram video

Reels, Stories, Live, oh my! If you’re looking to get started with Instagram video, we put together a simple breakdown of current formats to help.

Instagram Stories

Inspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours.

Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. They can also be uploaded from your Photo Library.

Expired Stories can be saved to the Highlights section of your Instagram profile, positioned just above the grid.

You can also add interactive elements such as filters, emojis, tags, and stickers to each Story. Several brands—some four million every month by Instagram’s count—have found novel ways to use these features, from “this or that” polls to Q&As and product tags.

Source: Instagram

Instagram Story tips
  • Instagram Stories are also one of the rare places on Instagram where accounts can post direct links. For brands, links offer a significant way to drive organic leads and conversions.
  • In fact, more than 50% of people polled by Facebook say they’ve visited a brand’s website after seeing a Story.
  • Despite their short-form, ephemeral nature, Stories remain one of the platform’s most popular features.

Resource: Learn how to use Instagram Stories to build your audience.

Instagram feed video

Instagram Video is a format introduced in 2021. It replaced IGTV and combined it with in-feed video posts.

Instagram Video posts are added the same way images are posted: by using Instagram’s built-in camera or by uploading from your Photo Library.

Instagram videos can be up to 60 minutes in length, giving you creative freedom that doesn’t yet exist on most competing platforms.

View this post on Instagram

A post shared by Jesse Cook (@musicianjessecook)

Instagram Video tips
  • Like an image post, an Instagram video post can include a filter, location, caption, as well as user and location tags.
  • Once posted, people can engage with likes and comments, and can even share public videos in Stories and direct messages.

Instagram Live

Instagram Live lets users video stream directly to their audience’s feeds. Brands and creators alike have used Instagram Live to host workshops, interviews, and more.

Start a Live broadcast by swiping right or tapping the plus icon and toggling to Live. Live streams can last up to four hours and can be hosted by one or two accounts.

When an account goes Live, they appear at the front of the Stories bar with a Live icon. Once finished, Instagram Live videos can be shared for 30 days before they are deleted.

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A post shared by Cara Mia (@oh. uke.mia)

Instagram Live tips
  • When you go Live, you’ll be able to see how many people are watching your stream at the top of the screen.
  • Your audience can also engage with you by adding comments or emoji reactions. Or, by purchasing badges that show heart icons beside their names in the comments.
  • Instagram Live hosts can pin comments, turn comments off, or set up keyword filters to moderate comments.
  • Make use of Live Shopping features to let users shop directly from your stream! Tag relevant products and they will appear at the bottom of the screen.
  • Instagram Live also supports donations, so nonprofits on social media and creators can use this medium for fundraising.

Resource: How to use Instagram Live to grow and engage your followers.

Instagram Reels

Reels is Instagram’s latest video format. Inspired by TikTok, these 15-30 second clips can be created with Instagram’s camera or uploaded from the Photo Library.

Recording effects include timed text, AR filters, green screen mode, timer and speed controls, and access to an audio library.

Source: Instagram

Instagram Reels tips
  • Reels record in vertical portrait mode (9:16) and are displayed in users’ feeds, the Reels tab, and a dedicated Profile tab.
  • Like feed videos, Reels can include captions, hashtags, and most recently, product tags.
  • People can engage with Reels by liking, commenting, or sharing them in Stories and direct messages.

Resource: Everything you need to know about Instagram Reels

Instagram video size

If you’re ready to get started with Instagram video formats, the first thing to do is learn about Instagram video specs and sizes.

Here are the size and format specifications for each type of Instagram video.

Instagram Stories size

Stories take up the entire mobile screen and are tailored to the device. For that reason, exact specifications vary.

These are the recommended specs:

  • File type: .MP4 or .MOV
  • Length: Up to 15 seconds (longer videos can be clipped into multiple Stories)
  • Recommended size: Upload the highest resolution video available that meets file size and ratio limits.
  • Maximum video file size : 30MB
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimum width: 500 pixels
  • Minimum aspect ratio: 400 x 500
  • Maximum aspect ratio: 191 x 100 or 90 x 160
  • Compression: H.264 compression recommended
  • Square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Keep about 14% (~250 pixels) of the top and bottom of the video free from essential content. In this area, it could be obstructed by the profile photo or call to action.

Instagram feed video size

Instagram feed videos are displayed in user feeds as well as on your Profile page. Use feed videos to promote a product, service, or collaboration with your audience.

Here are the recommended Instagram feed video specs:

  • File type: .MP4 or .MOV
  • Length: 3 to 60 seconds
  • Ratios: 9:16
  • Recommended size: Upload the highest resolution video available that meets file size and ratio limits.
  • Recommended file type:
  • Maximum file size: 30MB
  • Maximum frame rate: 30fps
  • Minimum width: 500 pixels.
  • Compression: H.264 compression recommended
  • Square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Do not include edit lists or special boxes in file containers.

Instagram Live size

Instagram Live broadcasts can only be recorded from the camera app. Specifications are similar to Instagram Stories. Before going live, be sure that you have a reliable and fast Internet connection.

Instagram Reels size

Instagram Reels are fullscreen vertical videos dusplated in Stories, Feeds, Explore, and the Reels tab.

Here are the recommended Instagram Reels specs:

  • File type: .MP4 or .MOV
  • Length: 0 to 60 seconds
  • Resolution: ​​ 500 x 888 pixels
  • Maximum file size: 4GB
  • Maximum frame rate: 30fps
  • Minimum width: 500 pixels.
  • Compression: H.264 compression recommended
  • Square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Include on-screen text, music, and closed captions to make your Reels engaging and accessible.

Tips to make your Instagram videos go viral

Every Instagram video format is different, but these best practices apply to all of them.

Start with a hook

As a general rule, you have three seconds to stop thumbs from scrolling past your Instagram video. Or leaving your Instagram Story altogether.

Be sure to give people a reason to keep watching. Whether it’s arresting visuals or a teaser of what’s to come, find a way to offer instant appeal.

Don’t underestimate the importance of a caption either. If the video doesn’t grab someone’s attention, the caption is your second chance.

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A post shared by Nike (@nike)

Create for mobile

While, most people intuitively use portrait or selfie mode when they record with their phones, that’s not the best practice for Instagram video. Most people view Instagram video on mobile, which means it’s best to shoot in vertical orientation.

Source: Instagram

Of course, there are some exceptions. For longer video content, horizontal video may be a better fit. Viewers can tilt their phone sideways for a full-screen viewing experience. Landscape video can also be uploaded to Stories and in-feed, but without the tilt effect.

Source: Instagram

Provide value

To keep a viewer’s attention you need to make it worth their while. Try entertaining your audience through comic relief, captivating conversation, or your magnetic personality. Or, you could impart tips and tricks, how-to’s and workshops, or thought-provoking information.

In each Instagram video, your value proposition should be clear and simple. Before setting out to create a video, fill in the blank: When someone watches this video, they will _______. The answer may range from “laugh out loud” to “want to make breakfast cereal ice cream sandwiches” Whatever you land on, it should be clear to viewers upfront.

If you deliver on your promise, you’ll likely see more views, engagement, and shares.

Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

Get the creative prompts now!

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A post shared by Ben & Jerry's (@benandjerrys)

Schedule your videos in advance

You can use Hootsuite to schedule in-feed videos, Reels, and Stories.

Scheduling content in advance can help you post content when your audience is most active. It can also help improve the quality of your content by giving you more time to plan.

To schedule an Instagram video with Hootsuite, simply upload your video to the Hootsuite Dashboard, customize using the Hootsuite Image Editor, and then click Schedule for later.

When your Instagram video is ready to go live, you’ll get a push notification from the Hootsuite app. From there, open your content in Instagram and share it with the world.

Resource: How to Schedule Instagram Stories: A Step-by-Step Guide.

Use sound and captions

According to Instagram, 60% of people watch Stories with sound on. But it’s well known that there are many reasons people may watch video with sound off, including context and hearing impairments.

Use sound to enhance your video, and include captions to make your video accessible. Timed-text can be manually added to Instagram Stories and Reels. To save time, tools like Clipomatic automatically add captions to your video.

 

View this post on Instagram

 

A post shared by Aerie (@aerie)

Post regularly

The best way to build an audience is to post regularly. This is especially true when it comes to long-formats like Instagram Video and Live.

Create and share a schedule with your audience so they know when to expect your next Instagram Live. Or develop a video series that your followers can regularly look forward to and tune in to. Take advantage of scheduling tools like Hootsuite to make sure your posts are published on time.

As well, try to post when your followers are most active online. Check your analytics and consult our research to find the best times to post Instagram videos.

Tip: Create a countdown sticker in an Instagram Story to build anticipation for an Instagram Live or an upcoming video premiere.

Helpful Instagram video apps

Got your tripod and your ring light ready to go? Try these Instagram video apps to perfect your content.

Adobe Creative Cloud Express

Use Adobe Spark to automatically size Instagram videos for you, add interactive elements, and take advantage of the app’s photo and audio library.

Hootsuite

Hootsuite’s collaborative platform is ideal for content that requires teamwork and approvals. You can also manage all your video material with Hootsuite’s content library.

Use the Hootsuite Planner to pinpoint publication, plan production, and spot holes in your content calendar. And avoid lags while posting a story with multiple parts with the scheduling tools.

Pictory

Pictory is an AI tool that will help you turn text into professional-quality videos with just a few clicks.

How does it work? You copy and paste text into Pictory, and AI automatically creates custom video based on your input. The program pulls from a vast library of over 3 million royalty-free video and music clips.

Pictory integrates with Hootsuite, so you can easily schedule your videos for publication without ever leaving their dashboard.

Clipomatic

Clipomatic is an Instagram video app that lets you add live captions to social video. It’s been used by a number of high profile users, including U.S. Representative Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown.

Caption as you speak, or add captions to pre-recorded video. The captioning tool is available in more than 30 languages, and text can be edited and customized before posting.

 

View this post on Instagram

 

A post shared by Alexandria Ocasio-Cortez (@aoc)

Apple Clips

Apple’s video editor lets you slice and dice videos as you see fit before sharing it to Instagram.

The app also includes a range of filters, special effects, and graphics. Like Clipomatic, it also lets you add live subtitles and text to your videos.

Lumen5

Lumen5 is an Instagram video app that helps businesses turn their blog posts into engaging social video. The AI-powered video app pulls images and words into a storyboard brands can edit and tailor to each platform.

View this post on Instagram

A post shared by Lumen5 (@lumenfive)

Headliner

If you want in on the Instagram video action, but only have audio and text to work with, Headliner is for you.

Originally made to help promote podcasts, the app is used by Wondery, BBC, CNN and other platforms use Headliner to transcribe audio clips into shareable, animated videos.

Grow your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts and Stories directly to Instagram, engage your audience, measure performance, and run all your other social media profiles. Try it free today.

Get Started

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

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How to Post Videos on Instagram in 3 Different Ways

  • It's easy to post videos on Instagram in three different ways. 
  • You can post videos to your feed or your story, and you can also privately send videos through direct message. 
  • In each case, you will have the option to post an existing video from your library or record a new one using the Instagram app. 
  • Visit Business Insider's homepage for more stories.

While photos are a great way to capture a specific moment, videos are better at showing movement, the process of making something, or capturing events where sound plays a significant role.

In addition to photos, Instagram is well-suited to share video content.

You can post recorded moments to your feed and stories, and Instagram also allows you to privately send videos to friends through a direct message.

Here's how to do all three.

Check out the products mentioned in this article:
iPhone 11 (From $699 at Best Buy)
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How to post videos on Instagram as a post

1. Open the Instagram app on your iPhone or Android phone. 

2. Tap the "+" icon at the bottom center of your screen.

3. You can either select a pre-recorded video from your library or take a video in the moment to post. For the former, tap on "Library" at the bottom of your screen and then tap on the video you'd like to post. For the latter, tap on "Video" then press down on the circle toward the bottom of your screen to record.

Select an existing video from your Library or record a new one to post to your feed. Christina Liao/Business Insider

4. Tap "Next" at the top right corner of your screen.

5. You'll be brought to a screen where you can edit your video. Once you've made any desired changes, tap "Next" again. 

6. Now you'll be brought to a screen where you can add a caption, select a location, tag people, and simultaneously post the video to another social media network. Once you've completed the desired fields, tap "Share" to post your video to your feed.

How to post videos on Instagram to your story 

1. Open the Instagram app.

2. Swipe right from anywhere in the feed or tap on the camera icon at the top left corner of your screen.

3. Your screen will now show your camera's view. Press down on the white circle at the bottom of your screen to begin recording a video. Alternatively, swipe up on the screen to pull up your library where you can select a pre-recorded video to post.

Swipe up to choose a video from your library. Christina Liao/Business Insider

4. Once you've recorded a video directly from the app or selected one from your library, tap "Send To >" at the bottom right corner of your screen.

5. On the "Share" screen you'll have the option to post the video to your story for all of your followers to see — and if you have a public profile, for anyone who comes across your account. You can also choose to share it with a specified list of "Close Friends." Tap "Share" or "Send" to select where and who you'd like to send the video to.

6. Tap "Done" at the bottom of the screen.

How to send a video in a direct message on Instagram

1. Open the Instagram app.

2. To access your direct messages, swipe left from anywhere in your feed or tap the paper plane icon at the top right of your screen. 

3. Find the person you'd like to send a direct message to by tapping on the pencil icon at the top right of your screen, selecting them from your existing list of messages, or via the "Search" bar at the top of the screen.

4. A chat screen will open up. Tap the camera icon at the bottom left corner to begin recording a video directly from the app or the photo icon at the bottom right corner to select a pre-recorded video from your library.

You have the option to record a new video or send an existing one through direct message. Christina Liao/Business Insider

5. If you're taking a video directly from the app to send to someone, their profile photo will appear at the bottom of your screen above the words "Send" once you've finished recording. Tap on the person's profile photo. If you're selecting a video from your library, tap on the video(s) you'd like to send and then tap "Send. "

After you've finished recording a video, tap on the circle with the recipient's profile picture to send it to them. Christina Liao/Business Insider

 

  • How to save your Instagram stories in 3 different ways

  • How to go live on Instagram, to broadcast video in real time to your followers

  • How to repost a video on Instagram using the Repost app for iPhone or Android

  • How to get verified on Instagram, if your account meets these 4 standards for verification

  • How to save Instagram videos to your iPhone or Android phone

Christina Liao

Freelance writer

Christina Liao is a freelance contributor for Business Insider.

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Insider Inc. receives a commission when you buy through our links.

Create video for Instagram | Supa

How to create an Instagram video without budgets and effort SUPA

Modern marketers have no idea how it is possible to manage their marketing strategies without Instagram videos. Today, this tool is spreading at a tremendous speed. Such an increasing popularity of video as a format for delivering information is largely justified by the fact that video marketing has become very accessible. You do not need to have video editing skills, you do not need to hire a team of designers, but you can use various video editors and create a great professional video.

With SUPA Video Maker, you can create your own unique video in minutes. All you need for this is a little time and desire. Intuitive interface and detailed video instructions will help you quickly figure out how to use our video maker. Plus, a collection of ready-made templates will help you choose a direction, navigate what suits you and your business. In SUPA, you simply choose the template you like, modify it to suit your style, add text, animated elements or stickers, emoji, choose brand colors and fonts. With this step-by-step algorithm, the perfect video for presenting your business on Instagram will be ready in 10-15 minutes. Easy fun creation process and professional result is the best solution for your brand. In addition, with SUPA you can create videos for Instagram online right in your browser without overloading your computer with heavy programs. Don't worry about the correct video size or format - we've already taken care of that.

And all this without big budgets and with minimal time and resources. In 2020, over 85% of businesses plan to use video marketing as a marketing tool. Instagram videos are a great way for a brand or person to make themselves known, present a product, tell their story, and attract followers. Video can be both free and paid promotion method. We wrote about how to make an advertising video for Instagram here.

73% of US teens say that the best platform for brands to tell them about new products or promotions is Instagram. Only 12% of teens will respond to Facebook, and 37% to email

Source: eMarketer

Why Instagram video is the future of promotion

Video can help you build brand awareness, share your ideas, promote products, gather feedback, learn about customer preferences, or educate your audience.

Video on Instagram can be posted in several formats - video in the feed, video Stories, IGTV (read more about IGTV updates here) and Instagram Live, which gives any business to show creativity and space for imagination and experimentation. You can run ads in any of these formats. Advertising in stories has already proven to be particularly effective. We wrote about how to create advertising stories correctly here.

More than five million businesses use Instagram to interact with their customers. It's time to join them. The most popular video is the one that engages your followers and gives them the opportunity to feel connected to your brand or your life. At SUPA, we have made sure that the video is engaging. To do this, we have created a unique database of templates, many different elements, emoji, stickers. For more dynamism, you can create an animated video or animated text. Rearrange slides, add brand colors, add text and pop-ups. You can add music to an Instagram video in our SUPA video maker. Music will help your story and plot unfold fully.

But it is important to remember that the video in the Instagram feed does not automatically play the sound, the user himself needs to click on the video for the sound to appear. Therefore, make your video as clear as possible and without sound. To do this, it is good to use titles, logically build shots and plot. The visual component plus good quality become more important than ever before. Tell a story in your video, lure the user with a scale or an unfolding plot so that he can clearly see the benefits of your product or service.

Video has already become a necessary element of any well-thought-out content strategy, so use it to the maximum. According to research, Instagram users interact with posts 20 times more often than Facebook users.

Try to keep the balance of text and video, there should not be too much text, no more than 20%. Promote your logo and brand colors: this way you will form clear associations with subscribers, and they will recognize you by your characteristic video style or storytelling style, color style.

Another reason to create and post videos is viral content. Videos go viral much faster than photos. In addition, videos are more readily shared than photos. According to eMarketer research, user engagement with video content is growing at a faster rate. People choose stories, plots and details that cannot be fit into one picture.

11 secrets of the perfect video for Instagram

Creating a video for Instagram in our video maker is very easy. Especially if you know the main features of a successful video.

  1. Use titles. Even if the user is watching without sound, you will be able to convey the necessary information. Users prefer interactivity and dynamism. Therefore, use animated text and video.
  2. Add your logo to your video so users can easily identify you. The logo should not be too big or hang on the video for a long time.
  3. Remember your style and stick to it. The corporate identity of the brand should be easy to read. And your video should organically fit into the format and color palette of your feed. Use repetitive elements or images, corporate fonts.
  4. You only have the first 3-5 seconds to interest the user. Start your video with an interactive, question, provocation.
  5. Add Call to action or product links. This always works and focuses the attention of subscribers on things that are important to you.
  6. Make it quick and easy to buy a product or service after watching a video. Do not complicate the customer journey with unnecessary details and time costs.
  7. Create a "video for Instagram" - that is, immediately imagine how it will be displayed in your feed, how it will look from the smartphone screen. Try to create video content that you yourself would be comfortable and interesting to consume. Immediately think over your video for a mobile format.
  8. How to shoot video on instagram? A great option for tape is to use video loops. A looped video creates the effect of a complete story, completeness. You can add the same elements at the end and beginning of the video, or use the same picture, music, background.
  9. Do not use the same video for different social networks. In SUPA, you can easily create dozens of different videos tailored for different social networks.
  10. If your video leads to a landing page, then optimize it, make sure it is adapted for mobile devices. Make the page beautiful, understandable and easy to use.
  11. Stand out from your competitors, offer them creativity, novelties. Create custom videos to keep their attention. Create a new experience for them with a video, brand or product.

How to post a video on Instagram

Posting a video on Instagram is pretty easy. Save the video created in SUPA to your mobile phone and go to the Instagram application, click on the "+" button for adding a new publication, add the finished video saved previously to the gallery, and click "next". Since the video has already been edited, all you have to do is post the video.

Remember that you need to choose an interesting video cover. Think about it in advance so that your video has exactly the frame you need. The cover is the first impression that can both attract and repel the user. Even with the coolest video, a subscriber can simply pass by due to an unsuccessful cover.

How to add a video to Instagram in such a way that it will definitely catch the eye of the user? Study the hours of activity of your audience, choose the right video for posting. Experiment with video length and find the optimal length for your audience. Analyze statistics. Read about average Instagram performance indicators here.

Instagram video size requirements

Instagram video format is an important part of the video creation process. If you follow the given parameters, then your video will be more acceptable for viewing.

  • Video format: MP4 and MOV.
  • Duration: 3 to 60 seconds.
  • Size: up to 4 GB.
  • Orientation: square, horizontal and vertical.
  • Aspect ratio: 1.91 : 1 minimum and 4 : 5 maximum
  • Maximum resolution: 1080 pixels.

What to show in Instagram videos

How-to and DIY videos

How-to videos are the most popular on Instagram. So be sure to include them in your content plan. Explaining something in a video is much easier than describing it in words. Users love simple clear instructions on how to use your product / service, how to wear this or that thing. In such a training video, you can also show your expertise in your topic, invite subscribers to follow your guide.

Promo product

Announce a new product or updates to existing products in a video. Show the product from all sides in the video so that the user has a complete impression of it. Make your subscribers look forward to this product. Run a paid promotion promo to show your product to as many people as possible. 64% of users are more likely to buy a product after watching a video about it. In 2019, more than 823 thousand advertising publications were published in the Russian-language segment of Instagram.

Brand history

Tell the story of the brand in the video, how the idea to create a business or become a blogger came about. Create a separate video clip in which you can demonstrate the brand values ​​and convey them to the user in an accessible form.

Inner kitchen

Show how your business works from the inside. Tell about the standard day of your company, introduce subscribers in the video to those who create / sell products for them. People love to watch the underside of interesting processes. This gives the effect of involvement and presence, makes the person even more related to the brand.

Topic

Perhaps you would like to discuss a topic related directly or indirectly to your field. Select a format for this video. Do this for a variety of content and your own entertainment.

Funny video

Create a funny and funny video for your subscribers, play up your failures or mistakes in the production of goods, for example.

Testimonials

Show testimonials from existing customers in a video. You can take both text reviews and design them in the video constructor using cool emoticons or elements, or combine individual video reviews into one video. Sincere live reviews will make sales for you.

Frequently Asked Questions

  • What are the most popular videos on Instagram?

    According to research, the most popular videos on this social network are instructional videos. We have analyzed the algorithm for creating an educational video in detail here.

  • Is the process for creating an Instagram feed video different from an Instagram Stories video?

    Yes, we described how to create a video for Stories correctly here.

  • What aspect ratio should the video have for the Instagram feed?

    Minimum aspect ratio of 1.91:1 and maximum aspect ratio of 4:5.

  • How do I set up ads for Instagram videos?

    Details about how to work in the advertising account, we wrote here.

  • How to edit text in SUPA?

    SUPA offers a wide range of text settings. You can change the size, position, make animation, add corporate fonts - video instruction on text settings.

  • What is the maximum video length for an Instagram feed?

    The minimum video length for a tape starts from 3 seconds, and the maximum video length can be 60 seconds.

  • How to create a video from scratch in the video maker?

    We have made detailed instructional videos on how to work with SUPA.

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Music in Stories, short videos and responses with songs: Instagram will launch new features in Russia

  • Technology

Instagram announced the launch of new features in Russia. Users will have access to a TikTok-like Reels video service and a music sticker in Stories. With it, you can add music to your stories and answer questions with songs. Russian Facebook users will be able to pin it in the profile header so that it plays when the page is opened

As of June 23, Russian Instagram users will begin accessing Reels, a platform for short videos, the company said.

With Reels, you can shoot and edit videos up to 30 seconds long, apply AR effects to them, and use the green screen effect to change the background. In Reels, you can add music from the app's library or choose from trends or recommendations. Users will also be able to create their own original audio, and if their account is public, other users will be able to use this audio in their videos.

Videos created with the new feature can be published in Stories or Post format, optionally limiting the audience. Facebook and Instagram are also launching a new music sticker in Stories. To add music to your Stories, you will need to follow these steps:

  • open the camera in the application, select a photo or video from the gallery, click on the sticker icon and select the Music sticker;
  • find any song from the library, select a fragment, add the name of the artist and the name of the song. If the composition has lyrics, it will automatically appear on the screen;
  • click on a sticker to change the text style and animation. The sticker can be moved, rotated and resized.

With the release of the music sticker, Instagram and Facebook users will be able to answer questions in Stories with songs. In addition, Facebook users will be able to add their favorite track to the Hobbies / Interests section and pin it to the profile header - it will be played every time someone decides to visit this user's profile.

“Reinventing TikTok is unlikely to succeed”: what’s wrong with YouTube and Facebook’s short video services

Instagram began to launch the Reels feature around the world in an attempt to attract the TikTok audience.

Learn more