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Instagram highlights how to add


Introducing Stories Highlights & Stories Archive

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December 05, 2017

Today we’re introducing two new tools that let you hold on to your favorite moments from Instagram Stories and share them in ways that help you express yourself. Stories Highlights is a new part of your profile where you can express more of who you are through stories you’ve shared. And to help you build highlights, your stories will now automatically save into a private Stories Archive so you can easily relive them whenever you want.

Stories Highlights

Over the past year, Instagram Stories has become a key part of how you express yourself — but there hasn’t been an easy way to keep your stories around for more than 24 hours. Now you can more fully express your identity by grouping stories you’ve shared into highlights and featuring them on your profile.

Stories Highlights appear in a new section on your profile below your bio. To create a highlight, tap the “New” circle at the far left. From there, you can choose any stories from your archive, select a cover for your highlight and give it a name. Once you’re done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. Highlights stay on your profile until you remove them, and you can have as many highlights as you’d like. To edit or remove a highlight, just tap and hold that highlight on your profile.

Story Highlights lets you show all the sides of your personality, and you can make highlights out of anything you’ve shared to your story in the past. From the best moments of your ongoing soccer season to all the stories you capture of your loved ones, the interests and activities that matter most to you have a home right on your profile.

Stories Archive

Moving forward, your stories will automatically save to your archive when they expire. This makes it easy for you to revisit your favorite moments later on or bring them back to life in a highlight.

To access the stories in your archive, tap the Archive icon on your profile. From there, you can easily switch between your Posts Archive and your new Stories Archive. In your Stories Archive, your stories will appear in a grid with the most recent stories at the bottom. The first story from each day will show a date indicator to help you navigate your archive as you scroll.

Tap on any story in your archive to watch it. From there, you can add it to your story, share it as a post or add it to a highlight on your profile.

Only you can see your archived stories, and you can choose to turn off auto-archiving at any time in your profile settings.

To learn more about Stories Highlights and Stories Archive, check out the Instagram Help Center.

Today’s updates are available as part of Instagram version 25 on iOS and Android.

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Everything You Need to Know About

What do people see first when they open your Instagram profile?

Your bio information and of course right below one of the most useful Instagram features, the Instagram stories highlights!

They are front and center on your profile, serving as the perfect indicators to show users what your brand is all about. You can have the best Instagram stories that you re-share from your followers and build a perfect user-generated content highlight as social proof for your brand’s quality.

Unlike Instagram Stories that disappear after 24 hours, Instagram Stories Highlights can live permanently on your profile. This is why you should consider spending some time planning on how to apply them to showcase and promote your brand.

In this guide, you will learn all you need to know to create Instagram Highlights that will help you stand out from the crowd.

What’s inside:

show

  • 1. What are Instagram Story Highlights?
  • 2. How to Create Instagram Highlight?
  • 3. Why Instagram Highlights are so Important?
  • 4. How to add Instagram Highlights covers or icons?
  • 5. How to design Instagram Highlights Cover Icons
  • 6. Instagram Highlights examples to get inspired
  • 7. Tips for creating effective Instagram Story Highlight covers
  • 8. How to display Instagram Highlight on your website?

1.

What are Instagram Story Highlights?

We all know that Instagram stories disappear in 24 hours. And, in order to give the option for the users to save some of the stories and make them visible as a pin in their profile, Instagram has provided a feature called Highlights. The feature allows you to keep your stories content on your Instagram feed as long as you want.

Instagram Highlights are groups of stories that you can create as folder sections on your Instagram profiles.

This means that once you post a story you can save it in a Highlight (like a folder) that will display on your Instagram profile, or you can activate the Archive option that will automatically save Instagram stories and in the future create highlights from the saved stories in your archive.

The main attributes of the Highlights are:

  • Highlights covers – option to add a custom image or an icon that will represent the topic of the stories that are saved inside;
  • Highlights name – option to name the Highlight the same as you do with naming folders.

Note that, once you create the Highlights they appear in your Instagram profile screen right below your bio text and profile photo.

FYI: You can embed Instagram widget automatically with EmbedSocial’s UGC platform. Start a free trial and display your social media widgets now. 

2. How to Create Instagram Highlight?

As mentioned above, you have two ways how to create an Instagram Story Highlights:

  • Create Highlight from the active story – Post a story and manually save it in a Highlight
  • Create Highlight from archived stories – If you have the Archive option activated, your stories will save automatically in your archive section, and in the future, you can choose which stories to be organized in a Highlight.

Let me show you how to create a Highlight with the first option:

Create Highlight from the active story

If you have an active story and you want to make sure this story is added to a Highlight just follow these steps:

  1. Tap on the active story to view it
  2. Tap the bottom option Highlight
  3. Tap the plus icon to create new Highlight
  4. Enter the name of the new Highlight
  5. Tap the blue buttons Add
Create Highlight from an active Instagram Story

Once you do this, your new Highlight will appear on your profile photo and your followers will be able to view it even after the 24 hour story lifetime.

Create Highlight from the archived stories

There is a possibility to create highlights from the stories archive as well. Using the story controls and options you can pull the stories you save to archive. 

To add Instagram stories from your archive to a highlight and pin them on your profile, follow the steps below:

  1. Go to your Instagram profile and tap Story Highlights below bio
  2. Tap the plus icon
  3. In the new window, tap and select the stories you want to appear in the Highlight and tap Next.
  4. Tap ‘Edit Cover’ to choose which story will appear as a Highlight icon or just upload an icon
  5. Enter a name for your Highlight
  6. Tap Add (iPhone) or Done (Android).

How to add more stories in a current Highlight

You can add more photos or videos to your highlight at any time by following these steps:

  1. Go to your profile and hold your finger pressed on the Highlight you want to edit
  2. Tap Edit Highlight
  3. Choose the stories you want to add and tap Done

Also in this ‘Edit Highlight’ screen, it’s text and it’s the cover image. And if you want to delete the Highlight, just press and hold on to the Highlight you want to delete and choose the option ‘Delete Highlight’.

3. Why Instagram Highlights are so Important?

Instagram Stories have become one of the main channels for brands to connect, engage, and gain real results from their digital marketing activities. Understanding Instagram stories for business can be one of your main competitive advantages for your 2020 marketing activities.

Therefore, having hard-produced story videos or images, saved for future followers to view at any time, make the Highlights feature very important for the community managers and digital marketers.

The main reasons why you need to use Instagram Highlights, are the following:

  • Use this new format to tell an ongoing story
  • Make the content of your stories accessible to new followers
  • Educate them about your previous activities posted in the stories
  • Showcase your products or services, in a structured and categorized way
  • Provide library format of useful content that you’ve already shared

4.

How to add Instagram Highlights covers or icons?

The covers and the text of the Instagram Highlights are gaining huge popularity due to the fact that these small icons are the first thing a new visitor to your Instagram profile will see.

You will notice that the cover images are usually the images in the stories that you’ve selected for that particular Highlight. But, this tutorial, will show you how to change the Highlights covers without sharing them in a story.

Before you start, please add the icon images in your phone’s camera roll and follow these steps.

  1. Go to your profile and hold your finger to the Highlight you want to edit
  2. Tap Edit Highlight
  3. Tap Edit Cover
  4. Choose the photo from your camera roll
  5. Tap Done

That’s it! Now you have your Instagram highlight covers!

As for your other social media and Instagram feed, you can also design your own free icons for your Instagram stories.

For this challenge, I will definitely recommend Canva.

It is a very easy tool and it already has predefined icons that you can easily re-use to make Instagram highlights covers.

You will only need to follow the steps below, and in a very fast time you will be able to create your highlight covers:

  1. Open Canva and click Create a design
  2. Choose the Instagram story format
  3. Choose any template, delete its content and change the background color
  4. Go to Elements and in the search field type icon. Choose the preferred icon, set it in the middle and choose its color
  5. Share this design to your email and save it to your phone’s camera roll

Once you want to change the cover, just choose this icon from your phone’s camera roll.

6. Instagram Highlights examples to get inspired

Once you know how you want to create the icons, you will need to make a plan for the overall design of the Highlights section.  

This is a current trend, and as you are probably aware you want to make sure people coming to your profile click on these icons and check your great Instagram stories.

In the following section, you can find some interesting ideas on how to organize the Instagram stories and design the Highlights covers.

Here are few Highlights covers for inspiration:

1. Glossier Inc. is a people-powered beauty ecosystem – they use pink color only for their profile image (not a logo) and for the Highlights covers they use only blank–white images or product-line images. Very minimalistic and very different than other accounts, which usually use icons or some product images.overs they use only blank–white images. Very minimalistic and very different than other accounts, which usually use icons or some product images.

2. Carrots n Cake Flexible Macro Plans & Coaching – provides a very indebted structure about their content published via Instagram stories and uses all light-orange icons with the same layout to represent all different categories of the Highlights.

3. Starbucks Coffee – they use real people photos as they use real people photos or cute green product images as cover icons for the Highlights. This appeal brings the design of their profile to life and it makes the visitors feel the user-friendliness of the profile.

7. Tips for creating effective Instagram Story Highlight covers

Instagram highlights popularity has definitely resulted in them being an essential element of every Instagram profile.

So, to make sure you keep up with the latest trends, we combined some tips with real examples to showcase how you can design the Highlight covers to get the best of this Instagram feature.

Tip 1: Be innovative. Use words instead of icons or vice versa

When creating Highlight icons, make sure it is in line with your brand identity but still have fun, and try to be as innovative as possible to make that small space eyecatching.

For example, see how Instagram for business is doing this.

They use their colors but not for designing the cover icons.

They’ve literally swiped the spaces.

They use the actual icons for cover icons. Cool right?!

Tip 2: Use bold icons and text to emphasize your highlights

Take a look at how the French beauty chain Sephora is doing this.

They use simple, but cute icons to demonstrate their activities on Instagram, from posting stories about new products or categorizing these stories by a product type.

Tip 3: Use your brand colors

To make your profile have a cohesive look and keep your brand voice, try including your brand kit in your Instagram highlights covers.

See how the American chain of restaurants Shake Shack is doing this.

They use simple icons with green graphics to present their company activities.

Tip 4: Showcase your product/services

Highlights are a good way to show Instagram users what you offer.

Check out how Florence by Mills does this. The cosmetics brand crafts eye-catching highlights (that also match their brand colors) to present their products and services.

Tip 5: Use your brand ambassadors

See how Nike Women does that in practice.

The famous footwear corporation includes famous athletes as their brand ambassadors in their main story highlights covers.

The actual covers are a photo of the athlete and the name of the Highlight is her name.

8. How to display Instagram Highlight on your website?

Once you are done crafting your unique Instagram highlights, why not show your creativity on your website too?

Please note that at this moment Instagram does not have an API that will allow third-party tools to directly sync the websites with your Instagram Highlights.

The good news is that there are tools like EmbedStories that can display Instagram stories on any website.

This means that you can embed Instagram Highlights but only for the stories that are already generated in the EmbedStories platform.

The archived stories can be uploaded manually by using the upload option for a custom story that you can later add to your stories Highlights menu.

For any information on how to embed Instagram Highlights on your website, feel free to chat with us.

—

In summary, Instagram highlights help brands catch the eye of their followers and keep them engaged in a more creative way. 

And from the looks of it, Instagram highlights popularity isn’t going to vanish anytime soon.

Use that wisely!

How to upload videos to IGTV

In June 2018, Instagram announced the launch of IGTV, redesigned it in April 2020, and added automatic subtitles in September 2020. The constant evolution of IGTV only highlights its growing popularity and importance in the follower engagement process. Let's look at how to add video to IGTV from your phone and computer, how to enable automatic subtitles, and also offer 9 ideas for your content on IGTV.

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How to upload a video in IGTV


before downloading the video in IGTV, it is important to know several technical features. Firstly, you cannot shoot videos on IGTV, for this you must first shoot a video on your phone or camera. You can upload videos in both horizontal and vertical formats. Secondly, the length of the video for IGTV uploaded from a mobile phone must be between 1 and 15 minutes. If from a computer - up to 60 minutes. You can choose a cover for the video from a fragment of the video or upload a photo separately. We talked about technical recommendations in more detail in our article - What videos can be uploaded to Instagram. nine0004

The title of video should briefly convey the meaning of the video or intrigue with an interesting question. The optimal title length is up to 30 characters. In the description, open the topic, highlight the questions that will appear in the video.

To reach as many people as possible, post a video to your feed (we'll show you how to do it a little later) and optionally include video display on IGTV on your Facebook page. To do this, you need to link your account to a Facebook page, how to do this is described in the article How to link and unlink Instagram to a Facebook page. nine0003

How to add a video to IGTV from your phone

In the upper left corner, click on the plus icon and select "IGTV Video". Or, on the bottom panel, click on the plus icon and upload a video from the smartphone gallery and select "Long video". Add cover art from your smartphone gallery or select a still image from an uploaded video. Come up with a title and description for the video, add hashtags.

To reach as many people as possible, enable "Publish preview" - the first 15 seconds of the video will be published in the Instagram feed. Turn on "Show on Facebook" to add the video to your Facebook Page (for this, your Instagram account must be linked to a Facebook Page). nine0004

If you want to add subtitles, click "Advanced settings" and turn on "Auto generated captions". Instagram rolls out this feature gradually, so it is only available in the app and not yet for all users.

If the video consists of several parts, select the "Add Series" function. Come up with a title for the show and a description. You can also add previously downloaded videos to the "Series". The convenience of this option is that when watching a video, a mark is added, by clicking on which the user goes to a separate tab with videos on this topic. If you do not want to post videos in series format, then just skip this step. nine0003

How to add video to IGTV from computer

If you want to upload videos up to 60 minutes, use the web version of Instagram. Go to Instagram.com and go to your profile. Click on IGTV (between the tabs with your posts and tags). Download the video. Select a cover and add a title with a description. Upload the video and cover in JPG or PNG format (minimum resolution 492 x 762 pixels). Add a title with a description.

If you want the video to appear in your feed, check the "Publish preview" checkbox. Check the "IGTV and Facebook Page" checkbox if you want to post the video to Facebook as well (for this, your Instagram account must be linked to a Facebook Page). Automatic subtitles are not yet available on the web version.

IGTV Content Ideas


Stories have been gaining momentum for quite some time, but now they have become one of the most popular types of content on Instagram. How promising IGTV is as well is difficult to judge, but if you need reviews, viral or educational videos to attract and retain customers, then you should include IGTV in your content plan. nine0003

Your own show. Cooking recipes, music show, business coaching, educational guide.

Vlog. You can shoot a vlog or travel video, blog about beauty (make up, nail, beauty treatments, fitness exercises, etc.).

Reviews and guide. This type of content can be linked to almost every topic: a review of technology, a new arrival of goods (for example, for a showroom), a review of cosmetics, new movies, games, and more. Guidelines for using a product or ordering a service. nine0003

Humor and challenge. For bloggers, IGTV is a great way to share long videos with your vines or pranks. You can also arrange challenges, for example, for hairdressers - to do a hairstyle in 2 minutes or for makeup artists - to create a complex make up in 5 minutes.

News and trends. You can cover the latest news and evaluate it through the lens of your opinion or experience.

Answers to questions. nine0023 Relevant for both commercial accounts and bloggers. You can make TOP-5 main questions from clients/subscribers and sort them out.

Reviews. To build trust and reputation, businesses can upload video reviews of their product to the IGTV channel. For example, a girl takes pictures of your product unpacking and the first impression, a blogger makes a review and shares his impression about the quality of the product or demonstrates its use.

Live broadcasts. nine0023 If your subscribers are used to the format of live broadcasts in stories, then you can upload them and duplicate them in the IGTV channel. In this way, you can save some useful content, and users can easily find it.

For image and reputation, the company can shoot interviews with the director of the company, an expert in a particular field, which will touch on the main questions and pains of customers. This can also include collaborations with bloggers - a joint discussion of some relevant topic. nine0003

Conclusion


IGTV videos are now mainly used by humorous publics and bloggers for reviews. For commercial accounts, this is still a developing channel. But in any case, IGTV has its own audience, so you should use it and stand out from your competitors at the same time.

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40 Instagram* filters: what to choose to turn a photo into a masterpiece

April 20, 2013 A photo Android

Instagram* allows you to create masterpieces from not the best photos using retouching and filters. What each of the 40 filters of the service gives and how best to use them, you will learn from the Lifehacker guide. nine0004

There are 23 filters enabled by default in the application. To connect the rest, at the end of the list with filters, click "Management" (Android) or "Settings" (iOS). In the menu that opens, check the box next to the filters you need.

1. Clarendon

What

does One of Instagram's most popular filters*, originally only available for videos. Brightens and intensifies colors.

When to use

When you want to make a picture brighter or make objects in the foreground stand out. Great for pictures of animals and children.

2. Gingham

What

does

Also previously only used for video. Slightly blurs the image, creating a slight "fading" effect. If the photo is dark, this filter will give it a yellowish tone. If light, it will make the image brighter, as if shrouded in a romantic haze.

When to use

When you want to take a photo in vintage style. Hipsters love him.

3. Moon

What

does A black and white version of the previous filter, only Moon emphasizes the shadows a bit more.

When to use

When you want to "age" a photo. Works great with portraits.

4. Lark

What

does Brightens the image. Makes all colors except red more vibrant. nine0004

When to use

For outdoor landscapes and portraits. The filter well emphasizes the beauty of tanned skin, green grass and blue sky. Also good for food photos.

5. Reyes

What

does One of the vintage Instagram* filters. Brightens the image and reduces the saturation of colors, which creates an antique effect.

When to use

In portrait photography, especially if the model has problematic skin: Reyes handles light retouching. nine0004

6. Juno

What

does Enhances colors, making them richer and deeper. Brightens yellow, orange and red.

When to use

For editing pictures taken on city streets.

7.

Slumber

What

does Creates a yellow mask, thereby reducing the saturation of other colors.

When to use

When you want to give an image an antique and romantic effect. Works well with pictures taken in natural light.

8. Crema

What

does Adds saturation by brightening the center and removing unnecessary shadows.

When to use

Good for portraits as it can hide some skin imperfections. Looks good in pictures taken in nature, where there is a lot of green and blue. Also often used for food photos. nine0004

9. Ludwig

What

does Adds contrast to a photo by making warm tones lighter and cool tones darker. Emphasizes shadows and highlights.

When to use

For street scenery, building and sunset photography. It can also give an interesting effect to black and white shots.

10. Aden

What

does Softens colors slightly, making them more pastel. Reduces contrast and creates a hazy effect. nine0004

When to use

Good for autumn cityscapes and retro portraits.

11. Perpetua

What

does Adds brightness, highlights greens and yellows.

When to use

For beach photography. Not recommended for portraits as it can give the skin an unnatural tone.

12. Amaro

What

does Adds more light: the closer to the center of the image, the lighter. And the darker the original, the greater the effect.

When to use

When you want to age a photo a little. Perfectly emphasizes the beauty of autumn landscapes.

13. Mayfair

What it does

Darkens the edges, brightening the center of the picture.

When to use

When you want to draw attention to the subject in the center of the frame. Works well with light saturated photos.

14. Rise

What

does Adds nice soft lighting.

When to use

Best for close-ups of people.

15. Hudson

What

does Shifts tones towards the blue end of the spectrum and makes photographs appear colder. nine0004

When to use

Suitable for photographing buildings and monuments, as well as winter landscapes.

16. Valencia

What

Does Makes a photograph look like it was taken in the 1980s.

When to use

Quite a versatile filter as it brings colors to life in photos. Use it if you want to take an old school photo.

17. X-Pro II

What it does

Quite an intense filter that makes the picture much brighter, gives warm tones.

When to use

Can be used both indoors and outdoors. Doesn't work very well with close-up portraits, but good for shooting fashionable looks.

18. Sierra

What does

Similar to Rise: soft tones, bright center. But, unlike Rise, it makes the picture richer and deeper. nine0004

When to use

Another hipster favorite filter. Best suited for photos taken in nature.

19. Willow

What

does Not only makes a photo black and white, but also gives it a matte effect.

When to use

For portraits and close-ups.

20. Lo-Fi

What it does

Makes the photo brighter and more saturated, emphasizes the shadows. nine0004

When to use

Ideal for food photography. But it can also be used for landscapes depicting a forest or lawn.

21. Inkwell

What

does Turns a color picture into black and white.

When to use

Basic monochrome Instagram* filter. Use it if you want to take a black and white photo that has a lot of light and deep shadows. Pretty versatile, but especially good for portraits and nature shots. nine0004

22. Hefe

What

does Similar to Lo-Fi, but colors are warmer and less dramatic.

When to use

If you want to enhance the colors, but not to the extent of Lo-Fi. Good for processing natural landscapes.

23. Nashville

What

does Gives the image a pinkish tint while brightening the entire image.

When to use

Like Valencia, suitable for vintage photography.

24. Stinson

What

does Slightly lightens the image and washes out colors.

When to use

If you are taking portraits or taking pictures on the beach. But in general, it can give any picture a little nostalgic look.

25. Vesper

What

does Evens out skin tone. Adds a yellowish tint for an antique effect. nine0004

When to use

Portraits, portraits and more portraits!

26. Walden

What

does Brightens the center of the image.

When to use

Best for portraits and other shots where there is a lot of light. The latest Walden is slightly aging.

27. Earlybird

What

does Softens tones, adds yellow, and due to the sepia effect makes the picture slightly faded. nine0004

When to use

When you want to take a retro picture with slightly darkened edges. Looks good on thematic staged photographs.

28. Brannan

What

does A rich gray filter that increases exposure and contrast.

When to use

If you want to see what your portrait would look like a hundred years ago. It also emphasizes the beauty of sea and winter landscapes. nine0004

29. 1977

What it does

Emphasizes reds while making the picture brighter and slightly faded. This is what photos looked like in the late 1970s.

When to use

Instantly age photos. It looks especially good in pictures taken on the beach, where there is a lot of sun glare.

30. Kelvin

What

does Brings pictures to life and shine, as if bathed in summer sunshine. nine0004

When to use

If you want a photo to evoke a warm, pleasant feeling. Great for shots where there is a lot of natural light. For example, for photos taken at sunrise or sunset.

31. Sutro

What

does Due to the predominance of purple and brown colors, it makes the picture a little smoky.

When to use

When you want to make an image look creepy. It is better not to use for portraits, unless, of course, these are photos from Halloween. nine0004

32. Toaster

What

does Another filter referring to photographs from the 1980s. It adds redness and light in the center while darkening the edges.

When to use

Ideal for summer beach photos and picnics.

33. Maven

What

does Darkens the image, emphasizes the shadows, adds a little yellow tint.

When to use

Good for architecture shots, giving an interesting effect to blue skies and green lawns.

34.

Ginza

What

does Gives photos a warm glow.

When to use

Use it for landscapes, including urban scenery. Also suitable for portraits and fashion shots.

35. Skyline

What

does Performs a function similar to auto-correction in photo editors: equalizes brightness, contrast. Gives pictures a glossy effect. nine0004

When to use

Able to transform any photo.

36. Dogpatch

What

does Increases contrast while blurring highlights.

When to use

The filter does not work well with images of the night sky, but on the contrary, it gives zest to well-lit landscapes. In close-up portraits, it helps to emphasize the look.

37. Brooklyn

What it does

Brings out green tones.

When to use

Can be overlaid on nature photos.

Learn more