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“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”
monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.
In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.
An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone's profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.
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Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).
Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don't follow an impersonator.
It helps you create a credible and trustworthy presence on the app.
Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.
Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.
Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram's Terms of Use and Community Guidelines.
Your account also needs to be:
Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.
It's best to seek out verification that isn't based on follower count but more about the presence you're hoping to build on the app and if you think there is a possibility for impersonation.
If your Instagram verification request is denied, it can be due to various reasons:
You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.
Now that you know everything about the verification process, let's go over how you can apply.
1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.
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2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.
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3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.
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In the form fields, you'll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It's a best practice to include as much information as possible.
5. Once you've entered the relevant information, select Submit at the bottom of the application.
Instagram says you'll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it's best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.
Whether you're verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you're there to help them succeed, and they'll view you as a credible source.
Topics: Instagram Marketing
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Congrats, you’ve been verified on Instagram!
Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.
It happened to one small brand, and we’re going to show you how they did it.
You don’t have to be a celebrity or famous corporate brand to get verified.
We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.
We also tossed in a few talking points so you can impress your friends and colleagues.
Not sure if it’s worth your time?
We promise this piece is a great way to spend your coffee break!
Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.
Before diving into tips, tricks, and case studies, let’s address the questions circling above your head.
You know the ones… What is “Instagram verified?” Why should my brand get verified? Will that little blue badge earn me cash and followers?
What Does it Mean to Get Verified on InstagramGetting “verified” by Instagram means that IG has personally confirmed that you are who you say you are.
Verified accounts get the coveted blue verification badge, also called the “blue tick,” next to their profile name.
The badge also shows posts.
Why Does Getting Verified On Instagram Matter?Getting your Instagram account verified lends trust and authenticity to your account and to your brand.
Verification lends power and influence for two reasons:
It’s as if the CEO of Instagram personally floated down from a cloud and said: “This business is legit.
”
No. And yes.
Take advantage of its influence to expand your reach and build your audience.
Then, establish a connection through meaningful conversations and high-quality content. Finally, poise your account to convert those followers to leads or customers.
That translates to cash.
Verification can mean a wider audience and more success for your business if you have the right social media marketing strategy in play.
Who Can Apply to Get Verified?Anyone can apply to be verified on Instagram.
Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.
But there’s a catch.
The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.
We’ve got you covered, though.
The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.
We’ll show you how they did it, and help you understand how your business might get verified, too.
What Requirements Do I Have to Meet to Get Verified?Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:
You must be:
Your account must be:
Instagram verification can be revoked, and your account may be deleted if you give them false or misleading information during the application process.
While Instagram only verifies people considered well-known or highly-searched for, they do review accounts featured in multiple news sources.
How to Request Verification from InstagramInstagram verification is free, and no one will request payment to submit your application.
To request an Instagram verification for your brand or business:
What happens after you apply?
Instagram will notify you about the status of your verification once they make a decision.
If Instagram rejects your request, you can try again in 30 days.
In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.
How The Shopify Stockroom Got Verified by InstagramEntrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.
The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.
Two years later, the company remains verified and has nearly 6000 followers.
The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.
This put them at risk of being impersonated on Instagram.
By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.
Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.
The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.
Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.
More Ways for Small Businesses to Get VerifiedIn an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.
After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.
According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.
For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.
Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.
Writer Tom Ward never did get himself approved.
20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagramTo improve the authenticity of your brand and increase your chances of getting verified, promote your Instagram account, create strong branding, build authority, and establish authenticity behind-the-scenes.
Here are 20 tips to help your business achieve a higher level of authenticity.
Increase your brand’s reputation by establishing authority in your industry. Some ways you can establish authority are:
Authentic brands take pride in their honesty and transparency, even when no one’s looking.
Here are some ways your business can establish behind-the-scenes authenticity.
A strong, engaged following contributes toward the legitimacy of your brand. Below are some tips to help you build the type of trust that IG audiences prefer.
Getting verified on Instagram is no easy chore.
If you do get approved, though, you’ll enjoy a boost of notoriety and prestige.
New people will be more likely to trust and follow you.
And, your brand name is less likely to be stolen or impersonated by scammers.
To get verified, increase the efforts that make your business a success across social media: multi-channel social marketing, a solid brand reputation, and an engaged target audience.
guidesHow toInstagramWhat's new
September 7, 2018 Technologies
The coveted blue tick is now much easier to obtain.
For a long time, it was quite difficult to verify an Instagram* account, thereby protecting it from forgery. The service itself should have paid attention to you and put a blue checkmark next to your name. Now the company has greatly simplified this process.
Recently, Instagram* announced a number of security updates for accounts. Now you can check if the name of a large account changed when it was created and if it has ads.
But the main thing is that now everyone can apply for confirmation. nine0003
This has a number of advantages. For example, it becomes possible to embed ads in stories. In addition, the comments of verified users are displayed above the rest.
If you have 100 followers, you are unlikely to get a blue tick. But if you are, for example, a novice entrepreneur, then you have every chance. True, for this you will have to provide a document confirming your identity.
To verify your account, you need to go to the application settings and click "Request confirmation". The feature is not yet available to everyone, but it will reach everyone in the coming weeks. nine0003 instagram*-press.com
In general, the account requirements are as follows:
Accounts with memes and other similar content will not pass verification. Download
Price: Free
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Price: Free
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*Activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the territory of the Russian Federation.
Ilkhom
Chakkanbaev, Internet marketer
SeopulsesIn this guide, Internet advertising specialist Ilkhom Chakkanbaev describes in detail how an Instagram business account is useful, how to create it and why link it to Facebook Ads.
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Instagram is not only a popular social network, but also an excellent channel for business promotion. If you plan to run ads on Instagram, we recommend adding an account to Facebook Ads - this will give you more opportunities for promotion and analytics.
Instagram has two types of pages: a personal profile and a business account. Unlike a standard personal page, in a business account you can:
This way you can access statistics or run ads. In addition, it will be possible to:
First, make sure you're the administrator of your Facebook Business Page. You can do this in the "My Pages" tab. If you do not have access to the page you need, request it from the owner. nine0003
Let's walk through how to create a business page in Facebook Ads and a business account in Instagram, and then we'll tell you how to link an account.
If you already have one, skip this step.
You will then enter the page editing mode. Here you need to specify the name of the company, its scope and description of the activity.
The next step is to set up the page. nine0003
Upload a profile photo.
Try to choose a good one - it will help you form the image of the company.
Add a cover photo. The cover occupies the top of the page and helps to tell users about the brand, as well as increase engagement. Therefore, the photo must be of high quality and look good on various devices.
Whatever you have added will be reflected in the preview on the right side of the screen.
Read more about creating a business page in the article. nine0003
To do this, in your Instagram profile, enter the settings in the main menu. Then select "Account" from the drop-down menu.
Switch to a professional account or create a new one.
Select the area in which your company is most relevant. You can also enable the display of the selected category in your profile.
Specify the contacts by which the user will contact you. nine0003
At the next step, you can immediately link your account to Facebook Ads.
Below we will tell you how to do this if you skipped this step.
Now your account has received new features: you can edit it, run promotions in it and view statistics.
There are two ways to do this: via Facebook or Instagram.
Find the Settings tab in the left menu, then select Instagram and click Connect Account. nine0003
Then, in the window that appears, sign up for an Instagram account.
You're done - your accounts are now linked.
This option is convenient if you want to link accounts via your mobile phone.
Enter Instagram menu and then settings.
In your account settings, select 'Publish to other apps'.
Specify the application you want to link the account to. In our case, this is Facebook. nine0003
Select the account you want to link. Facebook Ads will offer to add it to the "Account Center" - there you can manage accounts and publish posts simultaneously on both Facebook and Instagram.
