How to set up shoppable instagram

What Is Instagram Shopping? Everything You Need To Get Started

Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creators

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Nearly half of people say they use Instagram to shop, weekly.¹

So, what is Instagram Shopping?

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.

It all starts with your shop, your storefront on Instagram.

People can shop your products throughout Instagram.

How to set up Instagram Shopping:

Open your shop by completing the set-up process below in Commerce Manager.

1. Make sure selling on Instagram is right for your business.

Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
Check to see if you are in a supported market.
Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
Check to see if you are in a supported market.
Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

2. Pick a tool to start the onboarding process.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

3. Fill out your shop details in Commerce Manager.

First, choose how you want your customers to complete their purchase by selecting a checkout method.
Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
Add products to your shop by connecting your existing product catalog or by creating a new one.
Finally, review your shop, then submit it to Instagram for review!

First, choose how you want your customers to complete their purchase by selecting a checkout method.
Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
Add products to your shop by connecting your existing product catalog or by creating a new one.
Finally, review your shop, then submit it to Instagram for review!

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Get the most out of shopping on Instagram.

@shop

@instagramforbusiness

@creators

Instagram Shopping Guide and Best Practices for the Season

Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creators

FEATURED

SHOPPING

Here is your guide on how to start reaching customers with your shop

DOWNLOAD THE GUIDE

Products

Ad SolutionsVideo SolutionsInstagram ShoppingBranded ContentFeedStoriesReelsInstagram Direct

FEATURED

REELS

Here is your guide to how to create effective Reels ads.

DOWNLOAD THE GUIDE

For Creators

Inspiration

Latest News & TipsHouse of Instagram EventsCase Studies

FEATURED

CREATORS

Here’s your guide to help get the most out of creators for your business.

DOWNLOAD THE GUIDE

Instagram Help CenterFacebook Ads GuideFree Online Courses

EXPLORE THE HOW TO GUIDE

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Step 1: Prepare your shop for sales

The first step to setting up a successful shop on Instagram is to manage your product catalog. Your catalog contains all of the information that powers your shop and Product Detail Pages on Instagram.

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Add items to your catalog so people can shop them

Make sure your catalog holds all necessary product info about the items you wish to promote or sell on Instagram:

use one catalog (merge several into one, and use only one catalog across Instagram and Facebook if you have a shop on both)
make sure it has the most up-to-date products, inventory counts, and pricing
fill in all catalog fields, like product name, description, and category

MANAGE CATALOG

Add product details, images and videos

Descriptions, photos, videos and attributes help shoppers decide whether to purchase your products. Make sure your products include snappy descriptions, at least 4 high resolutions images or videos, at least 3 attributes like color, size or materials, and accurate shipping information.

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Step 2: Make your products easy to discover

Product tags allow you to highlight items from your product catalog directly into your videos and posts, so people can tap on a tag and immediately learn more. By tagging your products, they will be eligible to show up in shopping surfaces that people go to when they are in the mood to shop.

The most successful businesses use tags frequently in different formats.

Product Tagging drives Sales! Businesses who leverage product tagging see 37% more sales, on average, than businesses that did not tag products in their feed posts.^*

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Watch a quick video on how to tag products.

Step 3: Get more people to consider and buy your products

Help more shoppers understand if your products are right for them with relevant, actionable content and messages.

How @Freshbeauty drove sales with shoppable content and Ads with Product Tags

“This year we saw our most successful Cyber Week on Instagram Shopping. We consistently ensured promotional alignment with fresh.com, merchandised Instagram Shop Collections on a monthly basis and tagged all product posts as “shoppable” from October–December. We also partnered with Meta for a Cyber Weekend shopping ad with product tags driving to our 25% off promotion.” Director of North America Ecommerce, Fresh Beauty

THE BUSINESS OF INSTAGRAM

Here is your guide on how to start reaching customers with your shop

Learn the business of Instagram with foundational guidance on how your business can set your shop up for success and effectively meet customers where they are. Ready to #getyourshopon?

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How to add a product catalog to Instagram, how to tag products

Elena
Sergeeva Targeted advertising specialist

According to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.

What is Instagram Shopping

Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.

The profile with the option enabled looks like this:

There is a bag icon on the photo, which means that if you open a post, goods will be marked in it.

Source: COS

Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site.

In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.

To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts.

US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.

Why include Instagram Shopping

The selling element is integrated into the content, which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics. And the seller can do without the same type of posts in the “follow the link in the description” format.
Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.

Setting up Instagram Shopping: Getting Started

Read the Facebook Ads Trade Agreement : it describes the requirements for goods, the responsibility of the parties, etc. For example, Facebook prohibits the sale of brand replicas and any products with copyright infringement, and in order for the system algorithms to work correctly, the advertiser must consent to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions.
Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup.

In the catalog you can

Manage products: create them, edit the image, description, price and other important characteristics.
Combine products into collections to show customers exactly what they are interested in.
Give access to product management to other people or partner companies.
Set the country and language so that buyers see the correct information and the correct prices.

How to add products to Instagram through Commerce Manager

The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.

In the next step, you need to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked.

You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.

Click the "Create" button - the catalog is ready.

Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.

To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.

Add products using one of the following methods:

Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
Via a data feed (spreadsheet). You can download many products at once and set up regular updates. Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets.
Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.

If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.

After completing the form and uploading, the products will appear in your catalog.

How to create a collection with products

Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.

You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".

You can combine products into groups manually or using filters, for example, if there are a lot of products.

At the final stage, specify the name of the collection and click the "Create" button.

After creating a product catalog, you need to send an account for verification. The verification may take several days.

How to add products to Instagram

To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.

Then click "Set up Instagram Shopping" and follow the prompts.

If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish".

How to tag an item

To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:

Click Mark Items.
Find the product you need and select it from the catalog.
Click "Done" and share the post with your followers.

You can also mark the product in Stories. To do this:

Select an image to publish and click on the sticker icon in the upper right corner of the screen.
Select the product sticker and the desired product in the catalog.
Tag a product with a sticker and share your story with your followers.

Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.

In conclusion

Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram.

We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product. True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away. Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.

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How to set up Shopping Tags in Russia. Guide for preparing an account for trade tags

Ask for the price in Direct)))

Such postscripts are an integral part of any store on Instagram*. The social network does not allow posting links, and far from all indicate prices in posts. So we went to Direct to find out the price of the clothes we liked. It was like that until Instagram rolled out the Instagram Shopping function, which allowed you to sell voltage ... But no, wait, it hasn’t been available in Russia since its launch.

Only a select few enthusiasts have learned VPNs and gray path workarounds to tag products in their posts and stories. However, this is coming to an end, because Instagram Shopping is fully launched in Russia. In this article, we'll show you how to prepare your account for the release of the feature, how to set up shopping tags, and what it means for your business.

What is Instagram Shopping

Launched in March 2019, Instagram Shopping is a social networking feature that turns your page into a complete online store. You get the opportunity to tag products in posts with shopping tags or, as they are called inside the social network, Shopping Tags.

Shopping Tags is a tag in a post or story that contains product information. Tapping on it, the user will see:

price,
description,
link to the seller's site,
seller contact form on Instagram,
other store items.

Shop Tags look the same as people's tags. Posts with trade tags are marked with a special icon in the feed.

Important

: labels are not displayed in the desktop version of the social network.

Here are some brands that use product labels:

H&M,
Cropp,
COS,
"Golden Apple",
Dior,
La Redoute Interieurs,
JBL
Beats by Dre,
GIVENCHY,
GoPro.

Instagram also has its own shop account, where the social network publishes the shops they like with product tags.

Tags shorten the customer's path to purchase: no need to ask for a price in direct, look for information about a product somewhere, go from a social network to a site through a link in a pin and wade through whatever else is there. And the products you like can be bookmarked.

The seller receives a set of tools with which he can turn a page on a social network into a full-fledged sales channel: with a catalog, detailed product cards and a feedback form. This is convenient if you do not yet have the resources to create your site.

How to set up Instagram Shopping

Check if the account meets the basic requirements

Check the account against 4 parameters:

Does Instagram Shopping work in your country?
Do your products meet site requirements? Check Facebook's general advertising policy to be sure.
Do you follow the rules of trade and the agreement for sellers on the site?
Do you have a website for selling goods? So far, Instagram does not have the ability to buy directly, but they promise to add it in the future.

Is everything ok? Let's go further.

Change your profile to a business account

Your Page must be a business account in order to access Trademarks. To do this, you will need a pre-built Facebook brand page, where you must be an administrator.

Open your Instagram profile and go to Settings/Account/Switch to professional account.

The application will offer a choice between an author account and a business account, choose. Then log in to Facebook, select your company, fill in the contact details and confirm the information.

That's it, now you have a business account.

Download product catalog

Items in Instagram Shopping are pulled from Facebook. The catalog for the future showcase on Instagram can be filled in two ways.

Add products through Facebook internal tools. This requires a Business Manager account. Then, using the Commerce Manager, create a catalog according to Facebook's instructions and add products there.
Import products from Facebook partner sites. For example, if you have a store built using the Shopify website builder, you can import products from there. The only thing is that the goods will have to be loaded and edited manually. Instructions and all available sites are in the Facebook help.

Submit your account for review

After completing the preliminary steps, submit your account to the Facebook moderators for review, after which you will be granted access to the trading functions of Instagram.

The path is: Settings/Business/Set up Instagram Shopping. Instructions will appear on your smartphone, the application will show you how to submit your account for verification.

Verification may take several days, so please be patient. But so that the process does not drag out, it is better to check the certificate in advance so that the account exactly meets the requirements of the social network. Otherwise, you will have to not only wait, but then also redo something.

Enable Instagram Shopping in your app

Once your account is approved, all you have to do is enable Shopping Tags in your app. Go to your account settings, find the Company there, and then select Purchases.