How to set up instagram shopping with facebook
Facebook and Instagram by Meta requirements · Shopify Help Center
This page was printed on Dec 21, 2022. For the current version, visit https://help.shopify.com/en/manual/online-sales-channels/facebook-instagram-by-meta/requirements.
To install Facebook and Instagram by Meta you need to have a Facebook account and an online store. If you don't have a Facebook account when you install Facebook and Instagram by Meta in your Shopify admin, then you'll be prompted to sign up for one.
You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.
If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.
Checkout on Instagram and Facebook
- Shopify determines the sales tax for products that you sell on Instagram based on the tax registration number that you provide.
If your business is registered, then you need to provide a valid state tax registration number for every state where you operate a physical location. You can use your Social Security Number (SSN) as your tax registration number.
- When you set up shipping information, you need to set a standard shipping option in your Shopify admin Shipping settings. You can also set up additional shipping options, such as expedited shipping.
- Your Facebook account needs to be connected to a bank account so that you can receive payments for orders placed on Facebook and Instagram. In your Shopify admin, click Settings > Payments, and then click Go to Facebook to enter or edit your bank account information on Facebook. Learn more about adding bank information to Facebook from the Facebook Help Center.
- You need to add a return policy for orders placed on Facebook and Instagram.
- It can take up to 48 hours to be approved by Facebook after setup is complete.
- Orders placed on Facebook and Instagram must be fulfilled within 30 days. If you use a print-on-demand service, then you should choose Your Shopify Online Store as your checkout option because you don't directly control fulfillment times.
- You need to provide customers with a tracking number for deliveries.
- Your return policy must let customers return items within a minimum of 30 days.
- Checkout on Facebook and Instagram is a Facebook product, so the requirements for using this checkout method are determined by Facebook.
- Products sold on Facebook and Instagram must follow Facebook Commerce Policies.
- Products sold on Facebook and Instagram must follow Shopify Payments Terms of Service.
Facebook Shop
To be eligible to list products on Facebook using the Facebook Shop feature in Facebook and Instagram by Meta, you need to meet a few requirements:
- Your store needs to be located in a country or region where the Facebook Shop feature is available.
- You need a Facebook Page for your business. The Facebook Page needs to use the Shopping template.
- Your Sender email, set in the Store details settings of your Shopify admin, needs to be a valid email address.
Note
Facebook's Commerce Policy and Community Standards define the rules for the products and content that can appear on Facebook. Learn more about product requirements for Facebook.
How to set up a Facebook and Instagram Shop to Sell More Products
Selling Straight from Your Instagram Account – How to Set Up an Instagram Shop?
Back in May 2020, Facebook announced that it is going to introduce the Facebook Shops feature. The feature's purpose was to help small businesses take their business online by creating a Facebook Shop for free in just a few minutes.
Facebook Shops make it easy for businesses to set up a
single online store for customers to access on both Facebook and Instagram.
The Pros and Cons of Building a Facebook Shop
This feature is a big step for small businesses because they can easily, and for free, bring their business online and reach new customers. When everyone is on Facebook, it seems like the best option for you.
Here are the advantages and disadvantages of using a Facebook shop
- The multitude of users is the first and obvious advantage. With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide.
- Store integration is an option. If you have a store built on any of the approved e-commerce platforms (keep on reading to learn more), you can integrate your website with Facebook.
- Build a shop without a website. The latest changes announced by Facebook allow you to upload products, build collections and make some customization to your shop with a cover image and accent colours that showcase your brand.
- Wider exposure. People can easily find your shop on a business Facebook page or Instagram profile or discover it through stories or ads.
- Direct contact with the consumers is also a consideration. You can establish social conversations with clients straight on the platform using Facebook's business page and messages.
- Getting business analysis and Insights is another advantage, allowing you to monitor your posts' performance, customer engagements and plan for better strategies with your business insights.
- Instagram Shop. One of the main benefits of creating a Facebook Shop is that you also can connect it to the Instagram Shop feature on Instagram.
As you
will see below, your way to creating a shop on Instagram starts with a shop on
Facebook.
This is a new way to give your shop massive exposure and discover and purchase products you love through Instagram.
With Instagram adding the shop tab in the navigation bar, it is easier to access and get to know more brands and businesses on Instagram.
With all these benefits, there's also a risk if you only build your shop on Facebook.
- Despite the new catalog lately introduced, still, your shop will be limited in terms of design, look and feel. It will be another Facebook shop.
- Ownership is limited with a lack of flexibility. If you want to add additional features like a referral program, an affiliate program, cashback, and promo code, you can't.
- You will not get organic traffic from Google because it's difficult to do SEO on Facebook shops.
.
- Limited organic reach on Facebook.
Due to its rapidly growing customer base, Facebook has introduced algorithms limiting your posts' organic reach to only some users. This means that you need to opt for paid advertising to get the best results in your business, requiring a budget and regular investments.
- Dependency on Facebook. With policies changing, little to no customer support, limited explore other marketing channels other than Facebook and Instagram, means you don't really own your store.
The Pros and Cons of Having a Shop on Instagram
Whether you're for or against using Facebook Shops for your business, you need one to feature a shop on Instagram! Let's explain.
People have been using live videos on Instagram to showcase products for years to get more exposure to their businesses.
In the past year, Instagram is going through a change in its
algorithm and purpose.
Now, Instagram is using its millions of users as
potential clients for businesses on Instagram.
It became accessible to shop on Instagram, especially since the new shop tab option allows consumers to easily search for services and shops in all niches as a user.
Instagram made it easier to shop for products in real-time by letting brands and sellers tag products from their Facebook Shop or catalog.
Then, products are shown at the bottom of the video so people can easily tap to learn more and purchase.
As a business owner, it is also slightly easier to grow your business on Instagram with all new shop features.
By opening a shop on Instagram, you can add the shop feature to your business Instagram profile, tag products in your posts, get the "Swipe Up" feature in Instagram stories, even if you don't have more than 10K followers.
Also, you get much more insights about your shop and about
the engagement it's receiving.
Instagram's 850+ million user base is expected to grow to 988 million users by 2023!
As Instagram is growing, the platform is working towards growing its potential as an e-commerce platform and less of only a social media platform.
Instagram's goal is to give businesses the exposure to reach clients and eventually help them create their shop on Instagram and help them buy the products through Instagram, even without exiting the platform.
Since Instagram is continuing to grow massively every year and to maximize its e-commerce shopping potential, now is the time to make sure you have your account and growth strategy in place.
With all the advantages, three things should be noted:
- Merely having a shop is not enough. It is essential to treat your digital marketing plan holistically. By this, we mean putting all the rest of the pieces in place to ensure the results you aim for.
- It is not a solution for everyone. The shop option works only for Instagrammers who have a qualified shop on Facebook and have products to sell. If, for example, you are a service provider, content creator, or even an Etsy seller, Instagram shops will not work for you.
- It's a Catch-22. Instagram and Facebook are doing their best to encourage users (businesses and consumers) to stay on the platforms. Your purpose, however, might be the opposite. To build your own brand and monetize your content, you may want to use Instagram to direct people off the platform.
If you are new to using Instagram for growing your business, to help you along, we have created a free guide with 10 non-obvious Instagram Mistakes You're Probably Making, and How to Fix Them.
GRAB OUR FREE HOW TO FIX 10 NON-OBVIOUS INSTAGRAM MISTAKES AND START USING AFFILIATE MARKETING ON INSTAGRAM
We respect your privacy.
Unsubscribe at any time.
How to start making money online on Instagram without having a website?
Having an Instagram Shop is very important if you want to reach new customers, increase sales, and grow your business.
Basically, having an Instagram shop makes it easier for shoppers to access your business and for you to get the right exposure for your products and increase sales.
With an Instagram shop, you can promote your products directly using the special features Instagram shops have: the swipe up feature, product tagging in your feed posts, stories, and more!
How to start an Instagram Shop for your business?
First, you'll need to start a Facebook Shop. There are two options to create a Facebook Shop:
The First, Create a Facebook Shop Using the Catalog Manager
Depending on the country your business is based in, you
might be able to manage your orders and take payments on Facebook directly.
To
sell products directly on Facebook platforms, you'll need to set up a catalog through the Catalog Manager.
Here's how you can get started with catalogs.
The Second, Sync Your E-commerce Website to Your Facebook Page
If you are using a platform like Shopify, for example, you can easily sync your entire product catalog with Facebook. This means that you won't need to manually set up a catalog with product listings but rather import it completely from another pre-approved e-commerce platform. This will save you time and work, especially if you have many products and inventory management!
Also, by using this way, inventory tracking is automatic, and you can manage all of your Facebook Shop orders from your partner platform dashboard.
A Partner Platform is one
of the approved e-commerce platforms by Facebook. Shopify, BigCommerce,
ChannelAdvisor, CommerceHub, Feedonomics, CedCommerce, adMixt, DataCaciques,
Quip, or Zentail are all platforms you can connect your account with Facebook.
If your partner platform isn't listed here,
you can still contact them to ask if they have a Facebook
integration.
When you set up an Instagram Shop, you will need to connect and sync the next three things - Partner Platform Store, Facebook Page/Shop, an Instagram business profile.
Exactly How to Start an Instagram Shop?
Before you start your Instagram Shop, you need to meet all of Instagram's requirements.
For starters, you can't use an Instagram Shop to sell services, only eligible physical goods.
Also, your business needs to comply with Instagram's commerce policies.
Your business must also be located in a country that is a Supported Market withaccess to the feature. Here's the list of the countries with access to the Instagram Shop feature.
If you have access to this feature, you will see a little
shopping bag feature on the top right corner of the business's feed pictures.
Step 1: Have an Instagram Business Account
To make sure if you have an Instagram business account or not, head to Settings → Account → Switch Account Type → Switch to Business Account.
You'll need to link your Instagram business profile to your Facebook business page, which requires you to have a Facebook page for your business.
You can easily connect the pages by going to Setting → Account → Linked Accounts.
Step 2: Add your Product Catalog to your Facebook Shop
Instagram Shops pulls information from your Facebook Shop. So once your Instagram account is connected to your Facebook page, you need to create a Facebook Shop and sync your product catalog to it.
A Facebook catalog is basically like a container that holds your business information, with inventory, product titles, images, prices, descriptions, and more.
Your catalog is your direct link to your customers by
providing them a positive buyer experience.
The main benefit of having a catalog to sell your products directly on Facebook platforms is that a catalog lets you manage orders, shipping, payouts, customer service, and more in Commerce Manager.
You can also use the Facebook Catalogs manager to add and edit product images, ensure that the products you list are available for purchase.
You can also tag your products in Facebook posts to boot sales, which creates a buyer-friendly experience for your customers.
There are two ways to connect a product catalog to your Instagram Business Account:
Lets' say you have a Shopify store.
Connect your Shopify store with your Facebook page, click the plus icon next to "Sales Channel" in the left-hand sidebar within the Shopify dashboard.
Next, click the "Sales Channels" option in your Shopify dashboard, and then click the plus icon to add Facebook as a new sales channel.
Once you're done, click "Connect Account" to
connect Shopify with your Facebook account.
Then, Facebook will ask you to allow Shopify to "manage your pages and publish as Pages you manage" - click "OK" to continue.
Use the drop-down menu and select the Facebook page that you want to create a Facebook shop for. Then click "Connect Page."
Now, you'll be asked to read and agree to Facebook's Seller's Terms and Policies. Be sure to read everything before clicking "Accept Terms."
It can take up to 48 hours for Facebook to review and approve (or not approve) your store.
Once Facebook has approved your store, you'll need to sign up for one of Shopify's plans and click "Enable" before you can start selling through your Facebook store.
Step 3: Choose Products You Want to Show on Facebook
Now it's time to set up your Facebook shop!
All you need to do to add products to your shop is click the
"Products" tab in your Shopify dashboard and select the products you
want to add.
Then, click "Actions" to open the action menu and click "Make Products Available."
Step 4: Set Up The Instagram Shop
Finally, let's set up your Instagram Shop!
To do so, you need to set up Instagram as a sales channel in Shopify precisely as you did with your Facebook shop.
Once you've completed this step, you'll need to wait for your account to be approved.
By this step, you should make sure that you:
- Converted your Instagram profile to a business profile.
- Linked your Instagram business profile to your Facebook page.
- Linked your Shopify store with your Facebook page.
- Created a Facebook Shop and synced your products to it.
- Linked your Shopify store with your Instagram account.
Once you have a Facebook shop linked to your Instagram
profile, you don't need to worry because Instagram will automatically review
your account before allowing you to create an Instagram shop.
The review
process takes a few days, and if it takes longer, Instagram will note you.
Step 5: Confirm Which Facebook Shop to Add to Instagram
Once your account gets approved, you will need to confirm which Facebook Shop you want to connect to your Instagram profile.
To do so, click "Get Started" on the notification you received from Instagram or head to your Instagram's business account settings as shown here:
Now, all you need to do is to select the Facebook Shop you want to use for your Instagram profile, and all of your products are synced across Instagram, your Facebook Shop, and your Shopify store as well!
Next, don't forget to tag your products in your Instagram posts and invite followers to check them out.
Now, what if you don't have your own products to sell?
Or, maybe, you know how difficult it is to grow traffic to a brand new website?
What if you are a content creators or non-seller online business owner?
Check out this blog post to learn more about
how you too can leverage these unprecedented times and use e-commerce to grow
your business on Instagram or how to sell products on Instagram.
How to add a product catalog to Instagram, how to tag products
Elena
Sergeeva Targeted advertising specialistAccording to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.
What is Instagram Shopping
Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.
The profile with the option enabled looks like this:
There is a bag icon on the photo, which means that if you open a post, goods will be marked in it. Source: COS Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site.
nine0007
In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.
To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts. nine0007
US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.
Why include Instagram Shopping
- The selling element is integrated into the content, which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics.
And the seller can do without the same type of posts in the “follow the link in the description” format. nine0031 - Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
- Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.
Setting up Instagram Shopping: Getting Started
- Read the Facebook Ads Trade Agreement : it describes the requirements for goods, the responsibility of the parties, etc. For example, Facebook prohibits the sale of brand replicas and any products with copyright infringement, and in order for the system algorithms to work correctly, the advertiser must consent to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
- Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions. nine0031
- Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
- Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup.
nine0031
In the catalog you can
- Manage products: create them, edit the image, description, price and other important characteristics.
- Combine products into collections to show customers exactly what they are interested in.
- Give access to product management to other people or partner companies.
- Set the country and language so that buyers see the correct information and the correct prices.
How to add products to Instagram through Commerce Manager
Log in to Commerce Manager, also found in your ad account.
The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.
In the next step, you need to configure the parameters and method for loading products.
From the drop-down list, select the advertising account to which the catalog will be linked. nine0007
You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.
Click the "Create" button - the catalog is ready.
Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.
To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.
Add products using one of the following methods:
- Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
- Via a data feed (spreadsheet). You can download many products at once and set up regular updates.
Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets. nine0031 - Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
- Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.
If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.
After completing the form and uploading, the products will appear in your catalog. nine0007
How to create a collection with products
Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.
You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".
You can combine products into groups manually or using filters, for example, if there are a lot of products. nine0007
At the final stage, specify the name of the collection and click the "Create" button.
After creating a product catalog, you need to send an account for verification. The verification may take several days.
How to add products to Instagram
To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.
Then click "Set up Instagram Shopping" and follow the prompts.
If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish". nine0007
How to tag an item
To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:
- Click Mark Items.
- Find the product you need and select it from the catalog.
- Click "Done" and share the post with your followers.
You can also mark the product in Stories. To do this:
- Select an image to publish and click on the sticker icon in the upper right corner of the screen. nine0031
- Select the product sticker and the desired product in the catalog.
- Tag a product with a sticker and share your story with your followers.
Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.
In conclusion
Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram. nine0007
We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product.
True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away. Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.
Online store advertising is easier with eLama
15+ systems in one service, tools to simplify the work with advertising, closing documents and support at every stage
Try eLama
Instagram Shopping and Facebook Shop
Instagram and Facebook Shopping is a new convenient tool in digital marketing. It allows you to create online storefronts in these social networks and thus simplify the user's interaction with your brand.
Just imagine, now your followers can watch the feed, communicate with other users and make purchases without leaving their favorite application.
One-stop shop on Facebook and Instagram
Facebook Business Suite is a relatively new tool for business owners that makes it easier to manage your Facebook and Instagram accounts and reach even more potential customers.
It was introduced on the territory of Ukraine in September 2020. We also recommend paying attention to setting up contextual advertising. It will greatly help boost sales.
Accounts must be linked in order to use the Facebook Business Suite interface. nine0007
With this tool you can:
- View account information, recent posts and statistics.
- View and reply to messages in Instagram comments and Direct, Facebook page comments, and Messenger.
- Schedule new publications and publish posts.
- Create advertisements and promote your brand on these social networks. You can also view metrics for ads you've created. nine0031
- Work in Commerce Manager: To do this, you need to switch to it from the Business Suite desktop version or from the Business Cabinet. Here you can create a business merchant account (if you don't already have one), where you can add products to your Facebook catalog and populate your Instagram product catalog.
Hopefully, in the future, Facebook will announce the ability to manage a single store directly from the application. - Use other tools: Company Settings and Page Settings and Ads Manager. nine0031
Instagram Shopping: Features and Opportunities
Instagram Shop is a handy tool that will help your business grow and make shopping easier and more convenient for users.
In this way, you transform your account into a virtual shop window, where customers can view various products and buy them by clicking on the link to the site through the browser built into the application.
What it will give:
People have been using this social network for many years to buy goods. After seeing the latest news from a blogger or in an online store account, subscribers are looking for a convenient way to purchase the item they like.
With the help of Instagram Shop, shopping will no longer be a routine and will give subscribers the real joy of convenient and pleasant shopping.
This feature was launched in July 2020. For US users, ordering on Instagram is even more convenient, as businesses in this country can sell their products directly in the app. nine0007
This option may be available in other countries in the future, but for now, Instagram Shopping in Ukraine 2021 directs your followers to third-party shopping platforms.
Here you can:
- Create a custom shopping storefront in your company account;
- Place product tags in stories and posts to draw even more user attention to your product;
- Be creative with product selections, grouping them by topic; nine0031
- Promote by running ads with product tags;
- Checkout directly on Instagram (U.S. users only).
The following features are not yet available for everyone and are available for brands where you can order via Instagram:
- Shop with your favorite bloggers and buy what they are now showing;
- Announce the launch of a new product line;
- Sell live, while communicating with subscribers in real time.
nine0031
Learn how to get approved for shopping on Instagram:
▚ Your business is in a supported region. Everything is OK here - Ukraine is on this list.
▚ You comply with the Trade Rules and Seller Agreement - Instagram Community Terms of Use.
▚ Products also meet the requirements of this social network.
▚ You have registered your website with the domain where you sell your products. You must provide and verify ownership of the domain through which you are selling. nine0007
▚ Your business account looks secure and active: you have a large following.
Also make sure you have the latest version of the app installed and that you have set up purchases on this social network.
Let's move on to the next important point, how to make a store tab on Instagram. Let's go!
How to enable Instagram Shopping
Instagram Shop setup highlights: how to enable this option:
- Open an account and click on the icon Menu (three horizontal bars) in the upper right corner of the screen.
- In the pop-up window, select Settings .
- Click on the icon Company and select Shopping (only available for Instagram Shopping approved businesses).
- Click on Continue and select the product catalog you want to link to your account. You can download it in two ways: using Facebook Business Manager or using a partner e-commerce platform. nine0031
- Click on Done .
That's all you need to know about how to connect Instagram Shopping in Ukraine.
But technically correct settings alone won't take you far: the catalog should contain all the relevant information about your products/services: description, size range, cost, and a presentable product photo.
How Facebook Shop works in Ukraine
Facebook Shopping is a feature similar to the one that exists for Instagram business owners. Moreover, Facebook Shop was ahead of Instagram Shopping by a couple of months: it was launched on May 20, 2020.
nine0007
This is a great opportunity not just to introduce your products or services to customers, but to sell them right away, while users are “fired up” with the idea of purchasing this product.
What will a business that uses Facebook Shop in Ukraine get?
- For your convenience, a flexible set of settings that will allow you to timely inform users about various promotions and discounts, as well as group products into easy-to-read categories and collections. nine0031
- No restrictions on the number of added products.
- The ability to mention products in posts, stimulating the interest of users.
- Communication with customers is carried out directly through the page.
- Launching advertising for products from the store.
- The ability to list your products on the Facebook Marketplace, where even more potential customers will notice them.
- Analysis of statistics: the number of clicks, views and purchases from this section.
nine0031
Who will really benefit from this tool:
➤ TA is concentrated in this social network;
➤ The page is quite active and attractive to potential customers;
➤ You have a fixed price for goods (the fact is that shopping on Facebook is not suitable for those businesses where the cost is calculated on an individual basis).
Before using Facebook Shops, you need:
- Start a business page on this social network;
- Link her to your Instagram profile;
- Approve an agreement for sellers.
Let's move on to the most interesting.
How to create a shop on Facebook:
- Open Settings page;
- Select item Templates and tabs and click on the button Add tab ;
- Select item 9 from the drop-down list0281 Shop ;
- Done!
It only sounds simple in words.
In practice, passing through moderation is not an easy task: companies often have to change product descriptions, photos, etc. several times to get approval.
You will also need to set up store details: add a catalogue, specify your business type, tax registration number, type of goods you plan to trade, as well as available shipping options, return policy and customer service email. nine0007
The next important thing is to set up your payments. Typically, you can use PayPal or Stripe for these purposes.
Let's move on to filling the store.
To do this, you need to upload:
▣ Photo / video of products;
▣ Name and description. Keep in mind that the description should not contain mobile numbers, html tags, or simply irrelevant information;
▣ Price;
▣ Delivery options;
▣ Visibility - select the "public" option. nine0007
Now you know everything about how to trade on Facebook and Instagram.
If you are not ready to spend time setting up and waiting for your accounts to be moderated, we are waiting for you at Zwebra.
