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How to set instagram bio


10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

What is an Instagram bio?

What makes a good bio for Instagram?

10 Instagram bio ideas

13 Instagram bio tricks you may not know about

Instagram bio templates

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business:

  • What is your brand promise?
  • How about your brand personality: Funny? Serious? Informative? Playful?
  • What are your special skills?
  • Are you a local business? National? Global?
  • What makes your product or service unique?
  • What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action. Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page, follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following, your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag.

10 Instagram bio ideas

If you’re feeling a little stuck, no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

  1. Happiness depends upon ourselves – Aristotle
  2. We’re all born naked and the rest is drag – RuPaul
  3. Change will not come if we wait for some other person or some other time – Barack Obama
  4. I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
  5. Imagination is more important than knowledge – Albert Einstein
  6. You miss 100% of the shots you don’t take – Wayne Gretzky
  7. Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
  8. If you don’t like the road you’re walking, start paving another one – Dolly Parton
  9. Never let the fear of striking out keep you from playing the game – Babe Ruth
  10. I am a rich man – Cher
  11. You can be the lead in your own life – Kerry Washington
  12. When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3.

Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper, the company changed their bio to an invite for the main actors to start a band.

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands). Kraft peanut butter has a great example of a succinct bio that describes their company.

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

Get the free templates now!

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts.

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s. )

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram.

You can also use Instagram tools like Linktree to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021, it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business.

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Source: @zendaya

12. Add a category

If you have a business profile on Instagram, you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

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How to Create the Perfect Instagram Bio in 2022

Nowadays, your Instagram bio is pretty much a cover letter, portfolio, and website all wrapped up in one.

And with just seconds (and limited character space) to introduce yourself and convey your value, how do you decide which details to include? 

We've got you covered. We're sharing eight tips to craft a memorable Instagram bio so you can make a lasting impression:

What Is an Instagram Bio?

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page.

This space includes:

And because your bio is often the first touch point for new visitors, it’s the perfect opportunity to communicate who you are, and what you offer, straight from the jump (more on that below!).  

Pssst, level-up your Instagram bio with Linkin.bio by Later — a mini web page built into your profile that makes your content more clickable. Sign up today — for free!

What Makes a Good Instagram Bio?

A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too.  

For even more insight on what makes a good Instagram bio, check out this YouTube video.

8 Instagram Bio Ideas

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

  1. Share Your Story 

  2. Include Targeted Keywords in the Name Field

  3. Use a Link in Bio Tool

  4. Add a Call-To-Action and Action Buttons

  5. Share Your Contact Information 

  6. Choose a Relevant Profile Picture

  7. Tag Related Accounts and Add Your Branded Hashtag 

  8. Use Instagram Stories Highlights

Instagram Bio Idea #1: Share Your Story  

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Instagram Bio Idea #2: Use Targeted Keywords in the Name Field

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Instagram Bio Idea #3: Use a Link in Bio Tool

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin. bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

Instagram Bio Idea #4: Add a Call-To-Action and Action Buttons

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

Instagram Bio Idea #5: Include Contact Details

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

Instagram Bio Idea #6: Choose a Relevant Profile Picture

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Bio Idea #8: Use Instagram Stories Highlights

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

How to properly style the Instagram profile header

The Instagram profile header is the first thing a user looks at in your account. By the first lines, a person understands what kind of page it is and whether it is interesting to him, so it is important to write a well-written description and briefly present the brand to the visitor. In this article, we will look at the main sections that you need to pay attention to and analyze them with examples.

  • What is an Instagram profile header nine0007
  • How to design a profile header on Instagram
  • Secrets and life hacks for a beautiful hat
  • Good and bad examples of profile header design
  • Conclusion

What is the Instagram profile header

The profile header, or bio is a small block above the user's feed, where you can add an avatar, nickname, name, activity description, link and text no longer than 150 characters: emoji, hashtags, mentions. nine0004 An example of a profile header in the mobile version of Instagram

And this is how the header is displayed in the desktop version:

An example of a profile header in the desktop version

Why it is important to make it right

The profile header must meet several requirements:

  • Informativeness. The brand is easy to find in the Instagram search by name or keywords. The theme of the channel is clear from the description. Also, the user can ask the company a question through links in direct, messenger or by phone number. nine0007
  • Attractiveness. Profile and cap meet the criteria for uniform design. The description and posts stand out from the competition.
  • Trust. Text and avatar should show users that you have a legitimate business and you are not involved in fraud.
  • Literacy. Check the text for errors and follow the rules for writing posts.

Recommended reading! Learn how to grow Instagram:

  • “ Who are the guests on Instagram and how to set up ads on them ”,
  • " How to get followers on Instagram in 2021 ",
  • " How to use Instagram Guides to promote organically",
  • « Instagram Trends 2021 to Make Your Account More Engaging for Followers »,
  • « How to create a content plan for Instagram. Rules, tips, examples ”,
  • « How to Create Instagram Templates: Creative Guide ",
  • " What to post on social media for businesses: 23 post ideas for every day + bonus ",
  • " Story Ideas: A Selection of 45 Ideas",
  • " Opportunities and interesting features of Instagram Stories ",
  • " How to create an Instagram chatbot for business ",
  • " Business promotion on Instagram for stores: detailed instructions ",
  • « What is advertising on Instagram and how to set it up ",
  • " Effective Targeted Facebook Ads - Tips",
  • « What Instagram statistics consist of and what it affects ».

How to design a profile header on Instagram

And now let's look at the elements of the header and find out how to properly create an account.

To create a header, click "Edit profile" on the account page.

Profile header settings

Avatar

The first thing a user notices is the avatar. Its size is 180 x 180 pixels, so you can't use small details. The image and text must be visible both on the desktop version of the app and on the mobile version. nine0004

If you have a personal blog, add your portrait to the avatar so that the user understands who the owner of the account is and with whom he will communicate.

An example of an avatar for a personal blog

And if you have a business account for a company, use a product image or logo. So users will be able to see the identity and understand what kind of brand is in front of them. You can also add a photo of an ambassador, a company representative or a picture of a mascot.

Variant logomark for company business account

Note. Logomark is a logo icon, but without letters and numbers.

Nickname and name

It is desirable to include the brand name and keywords in the nickname. This will help the user to quickly find a company or person in the Instagram search.

The nickname is written in Latin, so try to avoid ambiguity if the word should sound in Russian. For example, the letter "ya" is found in such variants: "ya", "ja" or "ia". Because of this, it will be difficult for the user to find you in the search. What to do: Tell users how to properly search for a company. nine0004

Here is a screenshot of an account whose name uses the key query "bank" in Latin.

An example of a company nickname with the keyword

In the description, you can specify the name of the company, keywords about your activities, or the name of the brand representative.

The name can be written not only in Latin, but also in Cyrillic.

Variant of the name in the Instagram profile, which indicates the main activity of the SendPulse service. For these key queries, you can quickly find an account in the search

Instagram profile description

This is brand information that helps the user understand which page they have landed on. Consider the sections that can be added to the profile header.

Activity category

This is a brief description of the Instagram profile - what the company does.

An example of the type of activity that can be selected in the settings

The categories that can be selected in the settings are shown below. You can add a suggestion from the recommendations or use the search. nine0004 Instagram account category settings

Blog or brand presentation

This is text that can contain up to 150 characters.

An example of a profile description: information about the author, mention of channels and contacts of the photographer

Note. Emoji, mentions and hashtags are also added to the text.

If you have a personal blog, tell us about your interests, about yourself and share contact information.

An example of a description in which the author speaks about himself and his interests, activity

Important! Communicate with your subscribers in the same language. No need to use terms and complex language, write in simple words. How to create effective texts, look at examples of cool copywriting - in our article.

And if you maintain a company account, show the USP, product features, add the address and contacts, which, for example, can be placed in a multilink: website, social networks, video materials, and the like.

Description option for a company with benefits and features, as well as the address of the organization

Important! The Instagram app hides part of the text, so the user will see the first 123 characters, as in the example below.

An example of a bad profile description, because the text breaks in the middle of a sentence that is a call to action
Mention

This is a link to another profile - this can be your side project, a page with promotions, or an account of a company representative. The mention is written through the "@" symbol.

Below is an example of how mentions can be used in the description. nine0004 An example of how you can use mentions in the description of the author's profile

And this is a mention in the description of the company account. Thanks to several profiles, the brand was able to separate two activities: creating family photo albums and making craft boots.

An example of mentioning a company's business account in the description
Hashtag

Helps users find posts on a specific topic: brand query, selection, review, promotional tag, and the like. For example, if you have book reviews in your feed, add a tag by which the user can explore the relevant posts. nine0004 An example of a branded hashtag in a profile description

Link

This can be a multilink, deep link or URL, a leading site, messenger, video hosting, marketplace, and so on.

Important! Use a deep link if the link leads to a specific page. URLs with UTM tags are completely out of line and look ugly.

Below is a bad example of adding a link:

An example of bad link placement in the profile header

If you only provide a link to a website or messenger, it will be difficult for the user to find other useful information. Therefore, we recommend adding multilinks. nine0004 An example of a multilink in a profile

To create a multilink, use the landing page builder in the SendPulse service. In just five minutes, you can add the necessary data and publish a mobile landing or landing page.

Builder allows you to work with text, buttons, covers, images, products, videos, payment options and FAQ. The landing page can also be linked to free CRM, chat bots in messengers and email. Thus, you can create an omnichannel system at all stages of the sales funnel. nine0004 Ready-made multilink template option in SendPulse

Simple yet powerful landing page builder

Create a mobile landing page, an online store or a multilink for Instagram and promote it through chatbots in messengers, email and SMS - all on one platform!

Call to action

Add a call to action to your header to motivate users to contact you. For example, "Reserve a seat", "Make an appointment", "Contact us", "Subscribe", "Participate". nine0004 Placement of a call to action in the header of the profile

This is a variant of the call to action under the link. This method helps users see the call if part of the text is hidden.

Here, a call to action has been added to the company address - a line in the "Exact address" settings. Remember that all text on this line will translate to maps and show the location of the company.

An example of placing a call to action under the link
Company address

To add an address in the description, you will need a business account. On your page, click "Edit Profile", then go to the "Methods of Contact" section and select "Company Address". nine0004

After entering the data, be sure to check "Show contact information" - and the address will appear on the page.

Company address settings

You will see a window where you can enter the exact address, as well as specify the postcode and city.

Organization location settings

Below is an example of displaying the address in the account description:

Example of displaying the address in the account description

Important! The address works as a link. When you click on it, the user opens maps on which he can see the location of the store or company office. nine0004

Contacts

Contact information can be added in the settings by entering a phone number, email and WhatsApp link.

Important! Contacts are displayed in the application on the smartphone as buttons.

Example of contacts in the account: phone number and email:

Buttons with multiple contacts: phone number and email

Contact information option with email:

One button with email

Note. Facebook has launched new products, for example, the “WhatsApp” button appeared in the Instagram application, which redirects the client to the messenger so that he can ask a manager a question or start chatting with a chatbot. nine0004 "WhatsApp" button for linking two applications

This is a link between WhatsApp Business and Instagram:

Several contact details: phone number and WhatsApp messenger

You can add a phone number and a link to WhatsApp in the "Methods of communication" section:

Section "Methods of communication", through which you can add contact information
Discover the chatbot on Instagram

Convert subscribers into regular customers, automate communication with them and improve sales. nine0004

Buttons

Several buttons can be added to the description: "View store", "Order food", "Book" or "Reserve".

In a business account, you can create an online store with goods. To do this, go to "Settings" and go to the "Company" section. At the bottom of the page, there will be a link to "Set up Instagram Shopping".

Instagram Shopping is a set of features that allow the user to make purchases through the app. You can set up an online store with product cards and transfer a subscriber to a website or an online checkout. Also, in the posts, you can put a mark on the product so that the client can study it in more detail. nine0004

Recommended reading! Learn how to sell on Instagram.

Setting up an online store in the Instagram application

You will see a window where you can start adding products:

Creating a store in the app

Below is an example of displaying a button for a store:

The "View store" button in the profile

other action buttons we talked about above. With their help, you transfer the user to a partner service, where the client orders food or makes a reservation. nine0004 Customizing action buttons

This is an example of account action buttons:

Cafe profile action buttons

A chatbot for Instagram has been added to the SendPulse service. By clicking on the "Write" button, the user starts a direct communication with the chatbot.

With it, you can unload technical support time and automate the process of communication with the client. You can also create a script that will help you advise the user on all products, inform the client about new promotions and send a link to pay the bill. nine0004

Recommended reading! Learn how to set up a chatbot on Instagram.

An example of how to set up a chatbot greeting chain

Secrets and life hacks for a beautiful hat

On Instagram, you can decorate your hat with the help of additional services. Consider options for creative solutions.

Change font

To create interesting text, change the font using the following tools.

Services - Piliapp, Fine Words, Hype Type, Fonts For Instagram, LingoJam. nine0004 Fonts For Instagram resource interface

Applications - I Fonts - Cool & Stylish Fonts for Instagram, Fonts Art, Fontgram.

For example, the Fonts Art app helps you connect a keyboard with ready-made fonts and change text directly in the Instagram app.

Working in the Fonts Art application

Telegram bots - @TexterAsBot or @TextMagicBot.

Fonts in the chatbot

Recommended reading! "Bot for Instagram: a selection of useful helpers in Telegram". nine0004

This is an option to use decorative fonts in the description:

An option to use different fonts in the profile description

Note. Don't overuse decorative fonts. You can highlight the title or less important information with them, but use a readable font for important descriptions.

Add characters

To add characters, you can use a Unicode table, for example in Windows via Microsoft Word. Or use an online resource - Cool Symbol. nine0004

Choose the symbol you like, copy it and paste it into the description.

Cool Symbol site interface

Change line spacing

Apps4Life service will help you break your description into neat lines by adding line spacing.

Apps4Life resource interface

You can also download the application and use the service from your smartphone. The service is paid.

Good and bad examples of profile header design

In this section, we will look at good and bad profile design options. nine0004

A good example is an orthopedic mattress store.

At the beginning, you can see a bright logo and a geotag in the account name. The description lists the benefits of the brand and a call to action - you can order it at the link below. The address of the company is also indicated.

Instagram header: section design examples

A bad example is a factory that makes goods for sleep: mattresses, beds, pillows, and so on.

The avatar has small elements that are difficult to make out. The description is written in solid text - some of the offers will not be visible, as Instagram will automatically hide it. nine0004

The link with the UTM tag is long and does not fit entirely in the line. But in this account there is a store and a button is designed for it.

A bad example of designing a profile cap

A good example is beds for cats and dogs.

Benefits are given in the description, however, the first line “Products for pets” can be removed, it duplicates the category of the type of activity. The following is a gift that stimulates sales, as well as information about discounts and a link to the marketplace. nine0004 An example of a header design for a pet products store

A bad example is products for dogs.

It is better to separate the account name with the symbol "|". Next comes the description: the first three points are well done, but the hashtag is not suitable for the header - this is a high-frequency request, and only what is directly related to the account should be added to the description.

Reviews are placed in a separate account - the user will not make a large number of transitions, so it is advisable to review the section with reviews. There is a call below, but the inscription "Direct" can be removed and only a link to WhatsApp can be left. nine0004 An example of bad header design for a dog store

A good example is a travel agency.

A simple and memorable name, except for the ambiguity in the nickname - the word "hike" in Latin is more likely to be written by the user through "h". The description lists the tours that can be booked. Also added a thematic hashtag and a link to the site. The call to action is missing.

A good example of a header design for a travel agency

A bad example is a guide from Sochi.

The name is good, but the description turned out to be crumpled: it is not clear from it whether the guide works alone or still with the team. All links can be made into a multilink. It is also not particularly correct to use the URL of the resource if you can make a mention of the Instagram account.

The phone number can be specified in contacts and additionally added to the multilink.

A bad example of the design of the header in the account of a guide from Sochi

Conclusion

In this article, we looked at the design of the profile header and found out what key points attract the user's attention:

  • The avatar should show your face or reflect the brand: logo, logomark, product image.
  • Login includes brand name or keyword.
  • The name reflects the type of activity or the essence of the project for the company. If you have a personal brand, use the first and last name with the addition of a keyword.
  • The description is the presentation of the brand. You can tell about yourself, your interests or the USP of the company. Be sure to divide the text into lines and add emoji where appropriate. nine0007
  • Call to action helps people understand what you want from them. Don't forget to add it to the description.
  • Contacts and links - place contact information in a multilink, and add phone numbers and email to the "Contacts" button.
  • If you have a large number of products, connect the online store in the application.
  • Hashtags and mentions. If you have related projects or unique tags, be sure to tell your subscribers about it.

Create multilinks in the SendPulse service, as well as use our other tools: add a free CRM system, send email, Viber, SMS and WhatsApp mailings, connect push notifications, and set up chat bots in Facebook Messenger, VKontakte, Instagram, WhatsApp and Telegram!

It's in the header: the secrets of designing an Instagram bio

The first thing a new visitor to your account sees is the so-called instagram header , or the top of the user's page, located immediately below the profile name. More than you might think depends on its design. Often a quick glance at the header (or rather, at the information posted there) is enough to decide whether to leave or stay. nine0004

We've put together a complete guide to 's Instagram header design for , from the purpose to ideas of what to write in it. The subtleties of filling, the secrets of the original bio on Instagram, filling options and other necessary information are in this material.

What is it? There is only one essence - this is a permanent part of the page in which certain information is stored. As a rule, this is key information about the owner of the profile or the activity that the page is dedicated to. Here is collected everything that is important for users to know in order to get an idea about the account. nine0004

Bio on Instagram is located immediately between the account nickname and folders with current stories, buttons “subscribe”, “information”.

What can I add to my Instagram profile header?

  • text;
  • emoji;
  • one link;
  • hashtags;
  • mentions via @.

The profile bio has a capacity of 150 characters. You can edit as many times as you like, but it's best not to do it too often. The main information can remain unchanged, and the link (if needed) can change as needed. This often happens with bloggers, public people, shops. nine0004

Why you need it

Try to mentally go through the path of your potential subscriber - from interest to clicking the follow button. Here he sees your post or stories thanks to targeted advertising, mutual PR or issuance by hashtags. Interested and browsing, likes. He decides to go to an interesting profile and ... does not understand where he is.

After all, only one nickname and photos in the feed are not able to help you quickly get an idea about the page. Is this a blog or a personal profile? Are they selling or just sharing interesting content? What is the person on this page doing? And most importantly - why would I stay here? The profile header helps answer all these questions. This is a powerful tool for attracting new subscribers, more precisely, what helps not to lose those who have already shown interest.

How about without a hat?

The design of the page is a matter of the owner's taste, and it is not necessary to fill out the header. For those who simply maintain a page with personal photos and do not expect anyone other than friends and acquaintances to be subscribers, the absence of a profile header will not be critical. nine0020 Most likely, your followers already know “who is on the air”.

Those who plan to attract an audience and expand it cannot do without an Instagram bio.

How to make a hat on Instagram

Editing bio on Instagram is extremely simple. The button for settings is located to the right of the nickname.

7 fields are available to the user - nickname, name, link address, contacts - email and phone number, address, "about me" section. nine0004

Important to know:

  1. Do not confuse the username (nickname) and the name that will be indicated in the bio.

Nickname - what follows after @, what will be indicated in the posts where you are marked and at the very top of the page.

You can write anything in the name (bold header line), it is not necessary to indicate the full name. This could be a store name or keywords that describe your activity/blog content. nine0054 This is especially true if the real name or the name of the brand / store is already reflected in the nickname.

The name string is 30 characters long, you can use caps to separate characters. An important nuance: if the page is maintained for a business that is local, it is advisable to indicate the city or region. This will help users find you through Instagram search and understand more quickly if they are “at the address”.

  1. The profile header itself will display information from only four items - nickname, name, website and about yourself. nine0021

Contacts will remain available only to those who are interested and press the appropriate button.

Please note! This function is available only to those whose account is in the "business" status (it's free, you can change it in the profile settings).

Do not forget to check how the profile header looks from different devices - on iOS and Android smartphones and on PCs, laptops.

See if the text is bunched up, if it looks like a continuous unreadable canvas. How are emoji displayed? How clear, concise and accessible is the account header? The overall impression of your page will depend on this. nine0004

Subtleties of design

Language

Think in which language you want to fill out the profile header. It is optimal if it is the same language in which you write posts and communicate with the audience. Sometimes the desire to decorate and diversify the bio using foreign phrases eventually repels some visitors who do not understand what it is about.

This moment is especially important when filling in the “bold line”, that is, the name. It contains the keys by which you can be found. Think about how potential subscribers will look for you, or rather, in what language will they write their request? nine0004

Fonts

Want to make your profile header stand out among thousands of others? Try to do it with interesting fonts. Use special tools such as Textygram, Lingojam, Textgenerator, Megacooltext. These are sites where you can enter the desired text, then copy it and paste it into the bio in a new form with the desired font.

You can use applications to design your profile header on Instagram - Font, Typography Master, etc.

The strikethrough text can be done using a special Telegram bot under the same name.

Paragraphs

A continuous sheet of text (even 150 characters long) is always a bad idea. Make sure that each new phrase starts on a new line. You can share using a special bot in Telegram, for example, @textinstabot will do.

Another way to visually separate lines is to use emoji. Choose thematic ones that reflect the essence of what is written, or do everything in the same style, putting the same symbols - checkmarks, plus signs, etc. - at the beginning of each paragraph. nine0053 However, do not forget that emoji can be displayed differently on different devices, and sometimes not read at all.

What to write in the header

Beautiful quotes, life credo, well-aimed phrases - all this is great and quite capable of displaying the personality of the page owner, but it's better to save this for posts or stories. The profile header does not have to (and even should not) be dry and resemble a questionnaire for a government agency, nevertheless, it is very important to keep the balance of useful and interesting. nine0021

Instagram header - that part of the page that should answer the question “who are you”, “what do you do” and “what is useful to the subscriber” in a matter of seconds. This is the section where you will most effectively place your USP (unique selling proposition), describe the benefits of cooperation and demonstrate individuality.

You can present basic information about yourself informally, using images or metaphors, irony, jokes, and so on.

First of all, the text in the Instagram profile header is determined by the page type. nine0020 Suitable for personal blogs:

Tell me about yourself

In one or two lines, you need to reflect the most important thing in the context of the content of the page. A fitness blogger will write his height and weight, and a nutritionist-nutritionist will write the number of kilograms dropped; the make-up artist will tell about his love for the art of make-up, and the lifestyle blogger will indicate his age, marital status and occupation, the businessman - about his business and achievements.

Interests

Let like-minded people know what will be interesting with you - tell us what you share on the page, what you like, what you are interested in yourself. nine0004

In one sentence

It's a good idea to sum up the content of a blog in one succinct sentence. Here are some inspirations:

  • Your personal recruiting insider;
  • Cleaning up your closets;
  • I know how to turn dreams into goals and goals into reality;
  • I kindle the light in houses and hearts;
  • I create comfort, knit happiness;
  • I will teach you how to live on dividends from securities. nine0007

You can add a description of the method of communication (leave the manager's account or offer to write in direct) , if the possibility of cooperation is expected.

For business, the profile header is just as important. This is a ready-made advertising platform with which you can stand out from your competitors. Just a few important rules to consider:

  1. Specify the location.

    Learn more