How to send bulk whatsapp messages free
How to Send Bulk Messages on WhatsApp
Looking to send a WhatsApp bulk message to your customers? This blog is for you. We will discuss why you should use WhatsApp API for bulk messaging. We will also show you how to create a WhatsApp bulk message list and how to send bulk messages on WhatsApp API. Plus, you’ll learn the rules that govern WhatsApp bulk messaging.
WhatsApp Bulk Message: Introduction
Both WhatsApp Business App and WhatsApp API support bulk messaging. However, WhatsApp App is not a viable option for medium or large enterprises due to the app’s limitation of 256 contacts per bulk message. If you are an SME and enterprise looking to send a WhatsApp bulk message, the best choice would be through WhatsApp API.
WhatsApp Bulk Message: SMEs & Enterprises
Whatsapp API lets you send a WhatsApp bulk message to a much larger audience without the 256-contact limitation. Plus, it comes with advanced features such as multi-user functionality and WhatsApp bulk message scheduling.
You need two things to send a WhatsApp bulk message with WhatsApp API - a WhatsApp API account from a WhatsApp Business Solution Provider (BSP) and a business messaging software like respond.io.
Get a WhatsApp API account and WhatsApp bulk message software to send a WhatsApp blast messageOn WhatsApp API, companies are required to use a Message Template to send a WhatsApp bulk message. You may include non-transactional content in WhatsApp bulk messages. However, they need to comply with WhatsApp’s Business and Commerce policies. Violation of WhatsApp policies may affect your ability to send messages.
Rules on how to send bulk messages on WhatsApp businessNow that you’ve learned the basics of WhatsApp bulk messaging, we’ll walk you through the process of sending a WhatsApp Bulk Message with 360dialog WhatsApp API connected to respond.io.
How to Send Bulk Messages on WhatsApp: Import a Contact List
The first step to sending a WhatsApp bulk message is to import a contact list to the platform.
Here’s how:
- Navigate to the Contacts Module. Then, click on the dropdown icon in the Add Contact button.
- Click on Import Contacts.
- Download the sample CSV file if you don’t have one.
- Fill in the CSV file with Contacts’ data.
- Upload the CSV file.
Here are some tips for importing contacts: Categorize the Contacts in the CSV file by assigning tags to them. For a smooth Contact import process, make sure that Contacts’ phone numbers are in the international format with country and area codes.
Import contacts to a WhatsApp bulk message senderYou’ll be notified via email once the import process is complete. The next step is to create a Message Template.
How to Send Bulk Messages on WhatsApp: Create a Message Template
Message Templates need to be approved by WhatsApp before they can be used for sending a WhatsApp bulk message.
Some BSPs like 360dialog allow you to create and submit Message Templates directly from respond.io. Others require users to create Message Templates in their console and add them to respond.io manually.
On respond.io, you can view the status of your Message Templates. There are three statuses - Submitted, Approved and Rejected. If a Message Template is rejected, you’d be able to find the reason for its rejection in the platform. You can edit and resubmit rejected Message Templates for approval.
Managing Message templates on respond.ioApart from this status, WhatsApp API provides another quality insight called quality rating. Being blocked by customers will result in a drop in the Message Template’s quality rating. Check out these best practices for maintaining a High quality rating.
Once an approved Message Template reaches a Low quality rating, it will be assigned a Flagged status. The status will switch to Disabled if the quality rating does not improve in seven days.
You can’t send or edit Message Templates that have a Disabled status.
With a 360dialog API account, businesses are able to create WhatsApp bulk messages with Interactive and Multimedia Message Templates. An Interactive Message Template contains Call-To-Action or Quick Reply buttons, while a MultiMedia Message Template supports text, images, videos and PDF files.
After creating your Message Template, it’s time to put it to use and send a WhatsApp bulk message to your customers.
Send a Bulk WhatsApp Message from respond.io
To send a bulk WhatsApp Message, navigate to the Broadcast module and click on Add Broadcast. Then, name the bulk message and choose WhatsApp as the channel.
Tags provide an easy way to send targeted WhatsApp bulk messages. You have the option to send a WhatsApp bulk message to Contacts with any of the chosen Tags, or to those with all chosen Tags.
Alternatively, send the WhatsApp bulk message to all your WhatsApp Contacts.
We’ve made it easy to comply with Whatsapp's opt-in policy through the only send to contacts who interacted with this channel before checkbox. By ticking the box, the WhatsApp bulk message will only be sent to contacts who have previously interacted with your WhatsApp channel.
To compose the WhatsApp bulk message, choose a Message Template and customize the Placeholders. You can further customize Interactive and Multimedia Message Templates with media headers, Quick Reply buttons or Call-to-Action buttons.
You can choose to send a WhatsApp bulk message right away, or schedule it for a specific date and time. Optionally, send a test WhatsApp bulk message to yourself or a Contact of your choice to make sure that it works properly.
Respond.io is a full-fledged bulk WhatsApp senderOne thing to note: if you send WhatsApp bulk messages to a large number of recipients, they won’t be delivered all at once.
The Contacts' country codes and numbers determine the order of how WhatsApp bulk messages are sent. Country codes with lower numbers will be put at the front of the queue.
WhatsApp API has several measures in place to prevent businesses from misusing its bulk messaging feature. Let’s take an in-depth look at them in the following section.
What You Need to Know Before You Send a Bulk WhatsApp Message
To protect its users from spam and encourage high-quality bulk messages, WhatsApp has introduced phone number tiers, status and quality ratings.
Phone Number Tiers
The number of recipients you can send bulk messages with WhatsApp API depends on your phone number tier. The higher your phone number tier, the more unique Contacts you can message in a rolling 24-hour period.
Increase your phone number messaging limits to send bulk WhatsApp messages to a larger audienceTo send bulk WhatsApp messages to a large audience, you need to upgrade the WhatsApp phone number tier.
In order to do so, send twice the number of messages allowed in your current phone number tier within seven days.
Phone Number Status and Quality Rating
Phone number status and quality rating can affect your ability to send a bulk message on WhatsApp. To send WhatsApp bulk messages without restriction, a phone number’s status must be Connected.
When your phone number is reported or blocked, its rating will drop to Low. Subsequently, its status will turn to Flagged. While in the Flagged status, you can’t upgrade your number’s messaging tier. If the quality rating doesn’t improve in seven days, the status will return to Connected but a lower messaging limit will be imposed.
Phone number status can affect your ability to send WhatsApp bulk messagesYour number will be assigned a Restricted status if it reaches its messaging limit while having a poor quality rating. A Restricted phone number can only respond to inbound conversations - it won’t be able to send WhatsApp bulk messages to new unique Contacts.
To ensure a good quality rating, you should only send high-quality WhatsApp bulk messages relevant to your Contacts.
What’s next?
We’ve covered everything you need to know about WhatsApp bulk messages. To get started with WhatsApp bulk messaging, sign up for a respond.io account and get 360dialog WhatsApp API through us.
Further Reading
Want to learn more about WhatsApp API? We recommend the following articles:
- The Ultimate Guide to WhatsApp API
- How to Get a WhatsApp API Account
- How to Use respond.io as a WhatsApp CRM
How to Send 1000 Messages at Once on WhatsApp
WhatsApp is the go-to channel for communication for billions across the world. People prefer it over other apps as it is easy to use and connects them instantly with their friends, family, and peers. Businesses too are using the channel to engage with their customers more personally and effectively.
That said, what if you want to send 1000 WhatsApp messages at one go? Does WhatsApp have a feature to enable this or does it have to be done manually? In this post, we are going to explore how to send 1000 messages at once in WhatsApp.
Before we tread any further, let's understand why you might want to WhatsApp 1000 messages at once.
The need to WhatsApp 1000 messages at onceThere are many instances where you might want to send out the same message to all your contacts or clients without having to type out the messages manually.
Here are the reasons to send out a 1000 WhatsApp messages to your customers at once:
- To inform them about upcoming events and webinars
- To introduce a new product
- To notify customers of store closures or store openings
- To share discount offers and coupons with new and existing customers
- To send personalized alerts on products that are back-in-stock
- To strengthen brand recall
We’re giving you a sample template below that you could use:
How to send 1000 messages at once on WhatsApp?There is no way that you can send 1000 WhatsApp messages at once if you are using the regular WhatsApp Messenger app or the basic business version of the app.
However, the WhatsApp Broadcast feature on both these apps allows you to send out bulk messages to many of your contacts at one go.
This unique feature of WhatsApp allows you to send bulk messages to a maximum of 256 recipients simultaneously. For this, your customers must have your phone number stored on their phones. This is to ensure that you do not end up spamming customers with your content.
The broadcast message will appear as though it was an individual message sent from your end and your contacts won't know who the other recipients of the message are.
Let’s now go over the simple steps to create a WhatsApp Broadcast message:
- Go to your WhatsApp Business Account
- Go to Chat, click on Menu, and New List
- Type out/search for the contact names to which you wish to send the message
- Select the contact names by pressing on + button
- Next, press OK
- Lastly, press Create
Despite equipping users with the ability to send bulk WhatsApp messages, this feature has a few drawbacks as listed below:
1.
Only those who have your number saved can receive messages from you
In other words, you cannot send broadcast messages to contacts in your list, if they do not have your number saved. This can be a big blow for businesses as customers don’t usually save business contact numbers.
2. There is a limit on the number of people you can reach out to
Broadcast messages can only be sent to a maximum of 256 contacts in a single broadcast list. If you want to message more than 256 recipients, you will have to create a new WhatsApp broadcast list. 1 or 2 lists won’t be enough if you were to create 1000 WhatsApp messages.
3. WhatsApp Business App does not support third-party integrations
WhatsApp Business cannot integrate with any other app. If you want to feed in the customer information to your CRM, you will have to do it manually. That’s a herculean task if you are catering to 1000s of customers.
Is there light at the end of the tunnel? Absolutely! There is one proven and reliable way to send 1000 WhatsApp messages and that is by gaining access to WhatsApp Business API.
This is the advanced version of the WhatsApp Business platform designed for medium and large-sized businesses that cater to an ever-increasing customer base. The WhatsApp Business API allows you to send 1000 to 100,000 bulk automated messages in a day. All you have to do is get in touch with a Business Solutions Provider like DelightChat who will help you get on board.
How to send 1000 messages at once in WhatsApp using DelightChat?DelightChat has made it extremely easy for you to WhatsApp 1000 messages at one go. You can now reach out to all of your new and existing customers instantly using the broadcast feature.
In 3 simple steps, you are all set to connect with customers. All you have to do is — head to the DelightChat App, upload your list of contacts using a CSV file, add a pre-approved WhatsApp template message, schedule the message and send it out.
Your message will reach all the intended recipients in no time!
Get started with the WhatsApp business platform on DelightChat and reach out to 1000s of opted-in customers instantly.
DelightChat’s top notch features will enable you to scale your business operations via WhatsApp marketing and engage with customers like never before — building trust and loyalty along the way.
Sign up today!
how to do it and how much it costs - TextBack on vc.ru
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In this article we will tell you how to make an effective mailing to a phone number in WhatsApp so that you get a positive response from the audience, and not get banned. You will be surprised how simple it is.
Why WhatsApp? SMS go to the last century, they are simply not read. We do not answer emails or pick up the phone when someone calls from an unknown number. But with instant messengers, it’s a different story: in WhatsApp, the open rate of messages reaches 90% , while email is less than 20%.
And where the user reads your messages, there should be business.
Business can use the messenger in two ways:
- WhatsApp Business App is a mobile application where you can communicate with customers on behalf of the company. Only one manager can work in this application. Also, this solution does not legally allow you to make mass mailings to the loaded database of phone numbers and connect your business WhatsApp profile to the CRM system.
- WhatsApp Business API is an official business solution with which you can connect a CRM system for the work of several managers, automate mailings and connect chat bots. Through the API, you legally connect directly to the messenger for mailings and automation and do not risk getting blocked.
In this article, we will only talk about legal mailings, that is, using the WhatsApp Business API.
How to send a newsletter that will be read
What kind of mailings will the recipients read in the messenger? Of course, only those who are interested in them.
If the incoming message is uninteresting, the recipient will simply click "Report Spam". It will not be possible to build further communication with him.
But even if the mailing list audience is the audience of one company, this does not mean that each of the recipients will be interested in the same thing. One message cannot be of interest to absolutely everyone. What to do with it?
Sales bring mailings that are useful to the recipient.
Divide your entire audience into segments
Audience segmentation is its division into groups according to some attribute.
Audience segmentation will help you make your newsletter useful to recipients. Divide recipients into segments by interest, by product, or by stages of interaction with your company (already bought something, abandoned or thinking, etc.). For each of these groups, there is a relevant proposal that solves their problem and closes a specific “pain”.
Send this offer to the segment.
For example, you have "sleeping" subscribers - those with whom you have not interacted for a long time, but want to remind you of yourself. Think about what will be relevant for them now. Maybe it's a discount or an extra week of free use of your product or service. Formulate a value proposition specifically for this segment. And for the other - his own. Of course, you shouldn't have too many segments. 3-5 will be enough.
— What if I don't know how to split the audience?
If it seems to you that there is no way to segment the audience for the newsletter, then try sending a small message with a question, the answer to which will help divide the audience into segments.
How we did it in TextBack: we created a chatbot that sent a series of messages with clarifying questions so that only customers who selected certain answers reached the sales department. When the user chose these options, we offered to communicate with the manager directly.
Example of messages with audience segmentation buttons
When the user selected an answer by clicking on the button, the dialogue with him was automatically marked with a certain tag, which we configured in advance. Thus, the audience was divided into segments and each segment was marked with its own tag. When we made the following mailings, we selected a segment of recipients marked with the tag we needed and sent an offer suitable for them. By the way, such a qualification is set up by a chatbot in half an hour and no special knowledge is needed for this.
If you have any questions about this setup, write them in the comments and we will be happy to help.
Requirements for effective mailing that will bring sales
An effective distribution must consist of two parts:
In the first message, you should interest the user and invite him to learn more about your offer. If you immediately send a promotional offer already in the first message, it may be perceived as spam.
If the user is interested in the first message and clicks on the "Details" button to find out more, he will receive a second message that can be made more promotional.
Thus, you only interest the user with the first mailing message, and he sees your marketing offer only if it is interesting to him, which means that he perceives it with a much greater positive.
How the buttons under WhatsApp messages work
Here are simple life hacks on how to make a newsletter that will bring you sales:
- Generate interest. Briefly state the purpose of your message and offer value. For example, a lead magnet, a discount or a promo code.
- Make me want to respond. Add clickable buttons to the message. They increase the conversion in return by 1.5-2 times. The first message should motivate the user to click "Read More" to learn more.
- Arouse the desire to perform the target action.
Formulate the action that the user should take and write about it in the imperative mood, for example: “Register using the link” or “Subscribe to the newsletter”. - Let's unsubscribe. We recommend giving customers the option to unsubscribe from mailing lists. In this case, the likelihood that your WhatsApp account will be reported, will be lower. You can do this by adding an “Unsubscribe” button under the message, or you can set up an unsubscribe using the “stop” keyword. When you click "Unsubscribe", you can mark the dialogue with the "unsubscribed" tag and, in further mailings, do not include those who are marked with such a tag in the database.
What can be done if the mailing base is small or does not exist at all
If you do not have subscribers, then a good way to collect them in a messenger is to bring users from your site.
Here are three tools for getting WhatsApp subscribers as an example:
1.
Chat widget on the site. Everyone is used to the fact that in the corner of the screen on the site there are buttons for dialogue with the company: if you have a question, you can always find help there. It's a good idea to make it so that by clicking on this button a dialogue opens in the messenger. For example, in WhatsApp. This is more convenient than regular chats on the site, because if the visitor leaves the chat, the dialogue will not close and you can continue to communicate with your potential client.
Website chat widget
2. Subscription widget on the site. These are buttons, when clicked, the user gets to your messenger. You can set up a prepared message that will already be entered in the user's dialog - he will only have to send it. For example, such buttons may not appear immediately, but after some time on the site, or when the user wants to leave the page.
Widget of subscriptions on the site in the form of a pop-up window
Motivate visitors to click on the subscribe button by giving a useful lead magnet: bonuses, free materials, access to restricted information, a discount, etc.
Or just answers to questions of interest to the site visitor.
3. WhatsApp Hunter - The site visitor enters his phone number and instantly receives a message to himself in WhatsApp. What message? The one you prepare ahead of time. It can even contain a picture or a PDF document. It is good to distribute lead magnets through such a form and after the user receives it, continue the dialogue with him in WhatsApp.
WhatsApp Hunter installed on a mini landing page
Our YouTube channel also has a detailed video on how to collect subscribers in instant messengers.
How to set up mailing. We show on the example of the messenger marketing platform
After you have done the preparatory work on the mailing list - you have decided who and what to send - let's talk about how to send this mailing list to recipients.
As an example, doing this on the TextBack platform. On other platforms, the algorithm may differ in details.
1. Negotiate message template
To be the first to write to a subscriber, you first need to agree on the message template , which will go to the mailing list. The template is sent to the WhatsApp moderators for consideration.
The template consists of the main text and, if necessary, variable values - substitutions: {{v1}}. You coordinate it only once and it stays with you forever. Substitutions do not need to be coordinated, you can write text of any content in them. You can also add images, PDFs, and buttons to the template.
Example of a template message with a picture and buttons
Template message example with PDF file and button
If you add buttons to the message, the chance of a reply to the message will increase. In addition, after the recipient has pressed the button, you can send him absolutely any messages in any quantity that do not need to be coordinated.
Technically, such a series of messages can be easily configured on the messenger marketing platform.
2. Prepare a base of telephone numbers and substitution in the template for each number
First you need to download phone numbers of subscribers. You can do this in the "Analytics" section. You can unload the database by chatting with subscribers in WhatsApp.
How it looks like downloading numbers from the "analytics" section
After that we are preparing a file for distribution. His example can be downloaded from the mailing list page. We insert phone numbers and a substitution for the template corresponding to this number into the appropriate columns. The resulting file is saved in CSV format with a semicolon separator. Please note that there should not be repetitions of numbers in the file.
What does the number base with variables look like in Excel
Next upload the resulting file in the section "Mailings".
3. Add a message that will be sent after pressing the button.
Do you remember, we said that after the first message in the mailing list, there should be a second one, already with your marketing offer? It's time to add it. By the way, here you can also configure the launch of some chat bot after pressing the button. But you can not configure :)
Adding a database of numbers to the platform and sending a template message
4. Send newsletter.
At this point, we're all set and just hit the "Submit" button.
Adding a database of numbers to the platform and sending a template message
Newsletter will bring sales if you pay enough attention to audience segmentation, formulate a valuable offer for each segment and prepare a database of numbers. Nothing complicated, but you need to work. The result is worth it.
How much does it cost to send a WhatsApp newsletter?
In the mailing list, you can only send a message whose template has been agreed with WhatsApp in advance.
There is a small fee for sending these template messages. At the time of publication of the article (March 2021), the cost of the 1st such message is €0.05.
Conclusion
In conclusion, here are some tips for creating a selling mailing list for WhatsApp phone numbers.
Recommendations for sending newsletters from a TextBack marketer
To create an effective mailing list, we advise you to follow the following recommendations from our mailing expert Anastasia Cherkashina:
- Be polite and greet subscribers
- Add the name of the person you are sending the message to - this can be done through substitutions
- Let's unsubscribe from the mailing list. For example, it can be the “Unsubscribe” button or unsubscribe by the keyword “stop”
- Add interactive buttons to the message, they increase the probability of replying to the message by 1.
5-2 times - Define variables with different text for different subscribers. For example, you can add the phone number of the user to whom you are sending a message to the variables, then each of your messages will be unique and WhatsApp will not consider the mailing list as spam
- Send newsletters no more than 2 times a week. Too many messages will be treated as spam.
- Format text: highlight key points in the text in bold or italics so that the user draws attention to the main idea of your message and is interested.
- Add pictures to the message, they will attract attention. But the pictures should be relevant and not create the feeling of flashy aggressive advertising.
If you want to start using WhatsApp for bulk messaging or if you have any questions, write in the comments - we will be happy to help and show you how it works!
How to make a Whatsapp newsletter yourself
According to statistics, approximately every second inhabitant of the earth between the ages of 12 and 64 uses instant messengers as the main means of communication.
Every day we ship dozens (if not hundreds) messages to your family, friends, colleagues and partners. Such popularity has made messengers not only an affordable means of communication, but also an effective method of business promotion and a convenient channel for maintaining contact with clients. About popular messengers and promotion in them, we have already told in this article.
Today we will talk about WhatsApp mailings: which companies they are suitable for, for what purposes they can be use how to start mass sending messages yourself and not only.
Bulk WhatsApp - what is it?
Let me start by saying that WhatsApp is the most popular instant messenger in many countries of the world, including including in Russia. As representatives of WhatsApp themselves stated, the messenger chooses more than 2 billion users, WhatsApp is ahead of Viber, Telegram, Skype and many other channels in terms of the number of subscribers. communication.
WhatsApp mailing implies mass sending of messages via the WhatsApp messenger. Newsletter helps to solve many problems: inform customers about orders, discounts, promotions and company news, congratulations on the holidays, answer important questions and more.
You can send mass messages to the collected contacts database, send SMS to clients to unfamiliar random numbers is simply impractical. Agree, SMS advertising Belgian chocolate a person suffering from diabetes, not only will not arouse the interest of the user, but it can also make him very angry. WhatsApp treats such advertising with disdain, and can easily ban you. Therefore, mass mailing in WhatsApp is carried out based on contacts, who has agreed to receive messages and is interested in them.
I note that there are companies that provide services for the formation of a base from an interested target an audience that matches your company's criteria (by gender, location, interests, and other parameters).
Advantages and disadvantages of bulk messaging via WhatsApp
There are many advantages to sending bulk messages via WhatsApp, the main one being high the popularity of the messenger. The probability that your client is "sitting" in WhatsApp is 90% and here is what he will receive and read your letter by email much lower.
Advantages of mailing via WhatsApp:
-
Cheap. Sending messages via instant messengers is much cheaper than regular ones SMS messages.
-
Media. Unlike regular SMS, you can add to messages in WhatsApp photos, videos or animations, which will make them more creative, attractive and memorable.
Example of regular SMS without media:
Example of WhatsApp mailing with photo:
-
Automation.
You can organize automatic mailing about new receipts of goods, promotions, congratulations on holidays. -
Trust. When working through WhatsApp Business, companies are provided with a special badge, which will mean that you have received official permission to carry out mass mailing.
-
Statistics evaluation. Unlike regular SMS, in WhatsApp you can analyze how many users the message was delivered to and how many of them read the SMS.
-
The chatbot function helps in many ways. He not only sends notifications, but also answers current questions, helps to solve a number of tasks (send price list, make an electronic appointment, familiarize yourself with promotions and more).
WhatsApp Disadvantages:
-
Not everyone uses the messenger.
Alas, despite their popularity, not everyone is "sitting" in WhatsApp. For example, the owners of a nursing home are unlikely to be able to communicate with their customers through the app. -
Phone number database with user consent required.
-
It is very difficult, almost impossible, to search for new customers using the mailing list. Whatsapp Support evaluates advertising and customer acquisition as spam and imposes sanctions.
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Need a separate phone number previously unused in WhatsApp - known general number companies for mailing lists will not work.
What tasks do WhatsApp mailings solve?
Do you know that one of the common phobias in humans is telephone phobia? fear and many suffer from discomfort from telephone conversations, I think each of you will come to mind several acquaintances who answer calls with fear and solve questions with fear through a phone call.
Newsletter is a great way not to annoy and not to annoy your customers with calls. Of course, messages are convenient not only for telephobes, mailing greatly simplify interaction with customers and automate a number of commercial tasks.
Tasks that can be solved with WhatsApp:
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Notify. You can send company news, information about new arrivals, promotions and other important events.
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Inform about orders, report transaction status You can send a mailing list about the payment made, about the arrival of the goods, etc.
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Reminder. A great opportunity to help clients remember their scheduled appointments, payments, contract renewals, etc. Forgetful customers will thank you very much for sending a reminder.
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Congratulations.
Don't forget about your clients on your birthday, March 8, New Year and other holidays. But do not send banal verses with congratulations, be be creative, add interesting pictures, video or audio. And don't forget about rewards in honor of the holiday: discounts, gifts, bonuses and promo codes. -
Help in solving problems. You can acquaint clients with the schedule, assortment, write down for services, send price lists and more.
-
Receive feedback from customers: conduct surveys, ask for feedback, etc.
Which companies can send messages via WhatsApp?
Almost any B2C business will benefit from bulk messaging via WhatsApp. Newsletter always helps maintain contact with the client, do not miss him after the first purchase and increase repeat sales.
Whether you are a private nail technician or a large banking organization, whatsapp mailing is sure to get you come in handy.
Also mass sending messages via WhatsApp will be effective for:
-
Companies and professionals working in the service sector (beauty salons, craftsmen beauty industry, medical centers, car services, etc.). The newsletter will help remind you of the recording, register for the service online, inform about promotions.
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Internet shops. Report the status of payment, order dispatch, delivery, etc. Interesting and creative advertising is also unlikely to go unnoticed.
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Transport companies. You can inform the client about the location of the cargo, the dispatch of the car etc.
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Educational centers. You can send course programs, inform about the cost or change in the schedule.
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News portals. Even portals can send important news through WhatsApp.
How to organize a WhatsApp mailing list?
If you figured out that bulk messaging is right for you, let's try to figure out how launch it. This can be done through a special messenger service WhatsApp Business API. So let's consider all stages:
-
Select a contact number that will serve as your company number for mailings. The current phone, already known to your customers, will not work, the contact must not be used on WhatsApp for at least 6 months. Landline numbers with an area code are allowed, for example, (495) or mobile, but free 8800 numbers cannot be used.
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Get a verified (confirmed) account. An easy way is to leave a request and wait for approval from WhatsApp. Only messenger can decide whether you get a business account or not. If approved, the app tags companies special badges that indicate that the company has received permission to mail, and she can be trusted.
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Register a business account , in which you can specify contact details, description activities, links, add a logo.
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You can start mailing based on phone numbers. Note that the messages sent must be checked and approved by moderators. The cost of one message is on average 4.5 rubles.
Since I mentioned the base of phones, let's see how it can be formed, because each the client must give personal consent to receive the mailing list.
How to create a phone base for sending messages via WhatsApp?
It is very important that each client gives his permission to receive messages in the messenger from your companies. Such consent can be obtained in the following cases:
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Asking for a tick when filling out the questionnaire. You can request the client's contacts and his consent to receive information through a regular questionnaire:
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Through the subscription form.
It can be sent by email, indicated in the order basket and placed on the site. -
Through a special widget on the site.
You can do all the work on launching the mailing list yourself, or you can entrust the task special paid services. Now there are many applications on the market that provide services by sending a message to WhatsApp, some have a function to form a base for searching new clients.
Some of the popular services for sending to WhatsApp: Appsend, WhatsSender, Omisms, epochta.ru, Zazu Media, SMS-Darom, Mediarik.ru and many others.
WhatsApp mailing via personal contact number
The option to send mailings from your own phone number is also available. Only he will come far not to everyone. If you are a small organization, a private specialist, you can send mass messages from a personal account.
Just select "New mailing list" and define a list of users, to whom you want to send messages. It is important that you can send SMS only to those users who who have your phone number in their address books.
Recommendations for creating messages for sending out on WhatsApp
Well, at the end of the topic, we will give you some tips to help make sending out effective and non-irritating.
- Be polite avoid using "you".
- Write briefly and clearly. Remember that few people read long, voluminous texts. Write short, specific and to the point. Everything should be as clear and useful as possible. Main rule: "brevity is the soul of wit".
- Communicate with users in their language. Consider specifications and the interests of your audience and build an appropriate dialogue.
- Don't bother. Do not write too often.
Don't send messages too early or later, this can make you very angry. - Provide an opportunity to unsubscribe. Tell users how to do this.
- Make your messages creative , add photo, audio and video. The more attractive message, the greater the chance that the mailing list will receive a response.
- Forget annoying ads. Neither users nor himself love her messenger.
Conclusion
WhatsApp mailing is perfect for almost any business area. Bulk messaging helps do advertising, keep in touch with customers, keep your audience up to date with important company events, perform many useful tasks (inform about an order, remind about an appointment, send a price list etc.).
Sending messages via messengers is much more efficient than regular sending via SMS or email. Because the number of users WhatsApp is only getting bigger every day, and convenience and accessibility are many times greater other means of communication.
