How to sell your clothes on facebook


How You Can Sell Clothes on Facebook: an Ultimate Guide

Sure, it feels nice getting likes and shares on Facebook…it also feels nice to earn some money?

Facebook has over 2.9 billion active monthly users of different ages and with different hobbies and interests. With Ecwid E-commerce, you can tap into this network and grow your reach on a channel where your customers already spend lots of time.

Looking for an easy way to start a business — try selling clothes! They’ll never go out of style (get it?) and sourcing clothing and accessories is relatively easy. If you’ve got some time, a closet that needs cleaning, then you’re ready!

You can earn money on Facebook by selling new clothes, clothes you made yourself, or even old clothes. To do this, open an online store and connect it to your Facebook account to create a Facebook shop. People will be able to buy your clothes without leaving Facebook. There are other ways of selling on Facebook.

Whether you are reselling, sewing & manufacturing, or dropshipping — Ecwid gives you more than one way to start social selling.

Keep in mind, learning how to sell clothes on Facebook can work for a number of different products. We’ll jump into how you can sell clothes on Facebook with Ecwid, sell on Facebook Marketplace, popular products on social media, and more!

How to sell online

Tips from e-commerce experts for small business owners and aspiring entrepreneurs.

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How Do You Sell on Facebook?

We’ve been partnering with Facebook for years to give you access to some of the best social selling tools available for your online store. Here are a few ways you can use Ecwid and Facebook to sell clothes:

  • Facebook Shop
  • Instagram Shop
  • Facebook Product Catalog (a fancy file that’s filled with important product details like pictures, prices, and titles, to easily create product ads)
  • Facebook Pixel (retarget customers with ads, measure conversions, and setup dynamic ads)
  • And Facebook Messenger

With these social media tools, Facebook holds the key to the future of social selling. Especially if you sell clothes!

Alternatively, if you are not ready to commit to a website, you can use Facebook Marketplace to sell your products. We’ll cover how selling on Facebook Marketplace works at the end, make sure you stick around.

How Much Does It Cost to Sell on Facebook?

The great news for small businesses who want to use Facebook, it’s absolutely free to use the platform. You can also use the free listing tool, Facebook Marketplace. And unlike other marketplaces, there are no listing fees. If you’re looking to resell clothes, consider this option and start selling to your local community.

However, if you want to utilize the Facebook shopping cart and other features. You’re going to need a product catalog or e-commerce platform and costs may be associated. With Ecwid, we give you access to this feature and more starting on our Venture Plan.

Start your Facebook Store in minutes with Ecwid

What Products Sell the Most on Facebook?

A list that frequently changes based on society & culture, we found that a few of the top categories include: cosmetics (makeup & skincare), phone accessories and you guessed it – clothes!

This trending product consistently stays at the top of the list for a number of reasons. With a never ending need for clothes, that serve different purposes and comfort levels. You won’t find clothing losing this popularity contest. And if you’re ready to start a clothing business and want to learn how to sell clothes on Facebook — take a few minutes and sign up with Ecwid!

A Touch of Dutch Facebook Shop

Even if you sell items related to apparel, including shoes, accessories, handbags, etc. And you’re not on Facebook, you’ll want to have an online store and a Facebook Shop!

Do I Need a Business License to Sell on Facebook?

If you want to sell on Facebook, using Facebook Marketplace or your business page. You do not need a business license. This is great news if you’re just figuring out how to sell clothes on Facebook. Keep in mind depending on your region or country, other laws and regulations may apply.

Here is one helpful tip related to enabling a Facebook Shop. In the setup process you will be required to provide a tax identification number. You are able to use your personal social security number or personal identification number depending on what country you operate in. There is also a high chance that you will have to report any income for tax purposes.

If you are only looking to list a few products on Marketplace or sell items with non-shoppable posts, you do not need a license. And now we’ll dive into how to sell on Facebook Marketplace.

How Does Facebook Marketplace Work?

We’ve mentioned it briefly but Facebook Marketplace is a free feature within the platform where users can buy, sell, and trade products. Shoppers can filter products based on category, location and price.

It has been previously reported that Facebook Marketplace is used by 800 million people in 70 different countries. Here are a few additional reasons why you should leverage Facebook Marketplace for your business:

  • Build your reputation as a trustworthy seller, and level up your social media proof.
  • Build brand awareness within your local community.
  • Use the channel for product and audience testing.

With a direct reach to your local community, you expand your audience to thousands of new shoppers and beyond.

Keep in mind that while this feature is widely available to most users. In some cases, you may not have access, so if you’re curious as to how to get Facebook Marketplace, check out a few reasons why you might be restricted.

How to Create a Listing on Facebook Marketplace

In just a few steps, you can start selling!

  1. Navigate to Marketplace
  2. Click + Sell Something, then click Item for Sale.
  3. Add photos and information about what you’d like to sell, confirm your location, select a category.
  4. Click Post.

When you create your listing, you can also place it into one of the 30 categories and ensure shoppers can more easily find it. Pretty easy, right? It’s also helpful to know that Facebook Marketplace doesn’t facilitate payment, so make sure to have a system in place.

When a shopper decides they are interested in an item, they’ll reach out via Facebook Messenger. Be ready to answer any questions and coordinate the sale of item. Now that you know how to post, here are some best practices to get the most out of Facebook Marketplace.

  • Be available to quickly answer questions and provide customer service.
  • Take your own photos, focus on natural light and clear images.
  • Write a clear and transparent description, don’t hide imperfections.
  • Mark items as sold and keep your inventory up to date.

Facebook Marketplace for E-Commerce

Recently Facebook has opened up the Marketplace listings for online e-commerce businesses. Currently, Ecwid is building out capabilities to give merchants access to selling their products via Marketplace, check back for updates.

We’re almost done, just one more question on how to get Facebook Marketplace!

Can I Use Facebook Marketplace Without a Facebook Account?

If you’re interested in selling on Facebook Marketplace, it is required that you have a business or personal account registered with Facebook. You can either list items from your personal profile or your business profile.

Selling products associated with your business? We suggest creating a business profile to post listings from. You should know that shoppers will see your seller information, as shown below. And be able to view certain details, such as location, other marketplace listings and more.

What’s Next?

If you haven’t already, make sure you sign up for a Facebook business profile! Try creating a listing on Facebook Marketplace and don’t miss the opportunity to reach billions of consumers and sell more with our Ecwid-Facebook integrations. Simply by adding a shopping cart to your Facebook page, you can expand your reach to millions of users.

Facebook E-commerce with Ecwid

Do you want to learn more about selling clothes online?

  • Create Clothing Store: How to Make a Website to Sell Clothes
  • The Best Websites to Sell Clothes Online
  • Proven Ways to Sell Clothes on Instagram and Make Money
  • How To Sell Used Clothes Online
  • How To Sell New Clothes Online
  • How to Sell Clothes on Facebook

How to Sell Clothes on Facebook Marketplace

Published on April 11, 2019 · By Lise Ode · 11 Comments'

This post may include amazon links. As an Amazon Associate I earn from qualifying purchases.

Thank you Facebook Marketplace for sponsoring this post. There’s something for everyone!

The sun is out, the flowers are blooming, and it’s that time of year again…. SPRING CLEANING! I’m starting in my closet!

Do you need to clean out your closet to make room for some new outfits? Why not sell last year’s outfits on Facebook Marketplace? It’s an easy, convenient way to discover, buy, and sell the items you no longer need, but are still in great condition.

This was my first time using Facebook Marketplace and it was super simple, but I learned a few things along the way and wanted to share with you.

1) Clean out your closet!

It might be a little obvious, but the first step is going through your clothes and separating out the clothing that you are no longer using. I’ve heard that a good rule of thumb is that if you haven’t worn it in one year, then it should go. I do use that rule sometimes, but I also like to get rid of some things that I have worn so much that I’m just tired of. I tend to get stuck in a fashion rut at times and will wear the same 3 outfits over and over. That’s when it’s time to say goodbye.

2) Find the items that are in the best condition!

Once you’ve separated out all of the clothing that you no longer want, then it’s time to select the items that are in the best condition. You don’t want to sell something that looks very worn and old. Do you ever find items in your closet that still have the tags on? I’m ashamed to say that I do. I feel that is wasteful, but once in awhile this happens. These are the perfect pieces to sell because they are still brand new.

3) Make sure items are clean and ironed!

After you’ve selected your best pieces of clothing to sell, then you want to make sure they are clean and free of wrinkles. No one wants to buy dirty, wrinkled clothes, right?

4) Take good quality photos!

There are two options when taking photos of clothing. First, you can hang up the item of clothing in front of a white wall and take the photo. Or another option is that you could wear the item yourself and have someone take your photo in front of a solid background. I took photos of my daughter wearing the clothes because we cleaned out my closet and her closet, too. I cropped out her face for safety reasons. When you take pictures of your clothes, make sure to show the front and back of each piece. Taking good quality photos is so important. They should be in focus and with a plain background.

5) List items on Facebook Marketplace!

This is the easiest part. Go to your Facebook Home page. Click on Marketplace in the left column. Then select the blue button on the left that says “Sell Something”. Then you follow the prompts. It’s very simple to use. Select the category, add your description, add your price, and a photo of your item. Hit “Next” and then “Post.” Easy Peazy! Add as many items as you like.

6) Use the brand name in the listing title.

If your item is a brand name or designer brand, you should definitely use it in the listing title because people will search for brand names.

7) Price competitively!

My final tip is this: Do some research on your item to see what other people are selling it for. You don’t want to price your items too high, and you also don’t want to price them too low.

And now you’re ready to start selling! I hope this article - How to Sell Clothes on Facebook Marketplace - will help you as you sell your items online. What a terrific way to clean out your closet and make some extra cash!

Once you’ve made extra room in your closet, you can go shopping for some new outfits. Or go on Facebook Marketplace to find something cute at a great price!

best places and how to make a profit

Do you know that you can earn up to $1000 from your closet? Sounds untrue, right?

Look at your wardrobe full of clothes, but for some reason you still have nothing to wear. Why not clean up your closet and get into selling clothes online as a side hustle?

You can sell used clothes online or in brick-and-mortar stores and make more money than you can imagine. nine0003

What you may not know is that you don't have to travel to different markets. We've rounded up the best places to sell used clothes online, so even if you're new to the game, you can start making money right away.

There are many online sites, from apps to social media, where you can successfully sell your old clothes.

Carefully follow the content below and select the option that best suits your needs. nine0003

Why sell used fabrics online?

In a society where most people throw away barely used items, selling used clothes can help reduce waste.

In fact, the Kijiji online classifieds platform reports that in 1,134, Canadians were earning an average of $1,017 per person selling items in the secondary market, with clothing, shoes, and accessories being the most traded items.

I really think they really have the potential to sell used clothes online. It's even better if you're just looking for a part-time job. nine0003

If you are a college student, this is a great opportunity to live on borrowed money instead of starving, this could be a great side kick idea for you.

Also parents stay at home or people who are looking for work. If you just want to dive into entrepreneurship, this is also a good place to start. there are reasons;

  • Selling used clothes is one of the fastest ways to make money
  • Help reduce waste.
  • You can make some money selling used fabric. nine0030

Tips on how to sell used fabrics online Successful

Selling old or used clothing can be a very difficult task because trendy and trendy clothes are in high demand and there are literally hundreds of brands.

However, the key to success in selling used clothing is knowing what will sell before you buy it. The following tips will help you get started.

  • Know your market : There are a wide variety of sites where you can sell your clothes, including Instagram, eBay, Facebook, ThredUP, and TheRealReal.
  • Find a Niche You have to understand that some brands do well with women and others with men. Therefore, you must give your page a theme in order to attract loyal customers who will keep your market moving.
  • Take clear pictures of your items People will come for your product if they find it enticing. So you need to help your customers visualize what an item on your list will look like. Take photos of someone wearing these items with a good quality camera. nine0030
  • Make your clothes presentable: Before you sell, make sure you rinse your clothes and iron well.
  • Timing : Follow fashion trends, some things will come in and out of fashion, so you'll sell better if you list what's in high demand.
  • Be realistic about prices: People often won't pay as much for something used as they would for something brand new in the store. If possible, check and compare prices in other retailers. nine0030
  • Maintain a good reputation : Being honest about the quality of the product you are trying to sell is what will keep customers. Don't list worn outerwear, whether it's cheap or not, as it can scare shoppers. Always respond to messages and reviews, and thank the buyer for shopping with you.

What are the top 30 sites I can sell online?

There are various marketplaces where you can sell used items. We are reviewing 13 amazing sites where you can easily sell used clothes and earn some extra cash. nine0015 earn more and better on the side fuss.

Etsy

Etsy is a global online marketplace specializing in handmade, vintage and craft items. This is one of the best places to sell used clothes online. people come together to sell, buy and collect unique items.

At Esty, you can manage your orders, chat with customers, and buy and print discounted postage for a hassle-free experience. nine0003

When you sell an item, be aware that there is a small commission and processing fee charged by the site.

Visit Store

eBay

eBay is another great place to sell used clothes online. You can potentially sell your clothes for more money and higher profits. The great thing about eBay is that their fees are much cheaper than other apps.

To be at the top of this marketplace, make sure your ads look professional, have great descriptions, and align your keywords properly. nine0003

Visit the store

thredUP

Many people who sell used clothes online prefer thredUP because it's so easy to use.

How thredUP works: They send you a prepaid bag, you fill it up, then they take photos and sell everything, so you just sit back and watch what's on sale.

Visit Store

Depop

Depop is a fashion market app where people come to discover unique things. It is considered one of the best places to sell used clothes online. nine0003

To be successful, you need to show great photos and good descriptions, and add relevant brand hashtags to get a better chance of finding your product. You alone negotiate with your potential buyers.

Depop makes money by charging a 10% commission on everything you sell and you will receive money through PayPal.

Visit Store

Poshmark

Poshmark is a platform that can make selling clothes online fun. Their app also has a social media component so you can follow friends and sign up for "posh parties" where you can sell your stuff instantly. nine0003

How it works: They give you a prepaid label that makes it easy to pack and track your package when it goes to the customer.

Visit Store

Tradesy

Selling used clothes on this site is pretty easy: just take a picture, share it on Tradesy and the world will see it.

How it works: Choose a Tradesy USPS Priority Label, complete shipping kit, or ship it yourself to the lucky customer. The refund is sent to them and you still keep what you earned from the sale. nine0003

Visit Store

facebook Marketplace

Facebook is one of the largest online marketplaces for used clothing. To get started, simply tap the Marketplace icon at the bottom of the Facebook app and start listing your items by clicking Sell Something.

With Facebook Marketplace, you don't have to worry about paying fees because it's free, so you can keep most of the profits.

How it works: You list an item, buyers contact you via Facebook, and you contact them directly. Once you've met your buyer in a public place to make a trade, mark the item as sold and it won't show up in search. nine0003

Visit the store

Instagram

If you know how to use social media, you can use the Instagram platform and make huge profits by selling your used clothes. It can be a little difficult to find buyers, but if you have the drive and creativity, you will find Instagram very interesting.

On Instagram, you have complete control over your pricing and marketing strategy. To get started, create a separate Instagram account, take beautiful flat photos of the items you want to sell and use relevant hashtags. nine0003

Visit Store

VarageSale

VarageSale is a great place to sell casual wear in your area. All you need to do is register, choose your location, choose your location, contact the local community and get approved.

How it works: List the item with pictures and a description. If the buyer is interested in your item, you can arrange a meeting for an exchange.

VarageSale is free and safe to use because it verifies the identity of both buyers and sellers. nine0003

Visit Store

Shopify

Shopify allows you to start your own online store by getting you into selling used clothes.

You can actually buy used clothes at low prices at places like Goodwill stores and then resell them online for a higher price.

Shopify is very flexible, you can customize your store by choosing amazing themes from their impressive app store to add more tools to your clothing store. nine0003

Visit Store

RealReal

LePrix is ​​a great option if you want to sell menswear and womenswear. You can sell other accessories such as bags and shoes.

How it works: Mail your items using their prepaid envelope. Or schedule free home delivery if you have a large collection to sell.

All items are for sale within 30 days, and the most popular items are sold within three days of being posted. After 30 days, RealReal automatically adjusts the price to attract a buyer. RealReal allows you to keep 70% of every item you sell. nine0003

Visit Store

Swap.com

Swap.com accepts a wide selection of apparel and accessories, including men's, women's and children's. This online store allows a community of users to find affordable and high-quality second-hand clothes for the whole family.

How they work: Once your items are processed, the swap names a price. It may take 30 to 60 days for your items to be processed and listed. After that, the items must be sold before you get paid. nine0003

On some products, Swap.com offers instant payment for the most requested items.

Visit Store

Mercari

Mercari is an application that allows you to sell clothes by uploading photos and printing your items at any price you want.

The nice thing about this app is that you can sell more than one product. From used clothes to shoes, you can sell just about anything. This is one of the easiest apps to use. nine0003

Visit Store

Craigslist

Another great place to sell used clothes online is Craigslist. This allows you to list and sell your products for free and offers higher profit potential. You only need to meet with the buyer to complete the exchange.

How it works: Each local board has a clothing and accessories section that allows you to post any item you want. So you can sell your carefully used non-designer clothes that other sites don't accept. nine0003

Visit the store

Conclusion

Selling used clothes online or offline is a great way to make money. There are many different websites and applications. Everyone has developed their own unique way of buying and selling used clothes. In some of them you take pictures of your clothes, while others pay shipping on sale. You can start by using the best markets we have highlighted in this article.

FAQ on how to sell used clothes online

You can sell used clothing through the websites listed below;
Etsy.
eBay.
Poshmark.
RealReal.
Tradesy.
ThredUP.
LePri.

The sale of used clothing and other accessories is one of the most profitable activities in the world today.

Top sites like ThredUp, eBay and Etsy charge 10 to 30% commission on every sale.

Recommendations
  • Top 15 websites and apps to sell clothes online: teenvogue.com
  • HOW TO SELL CLOTHES FOR MONEY [GUIDE]: gatheringdreams.com
  • Best places to sell your clothes online: savethestudent.org
  • How I made $740 in six months just selling my old clothes: insider. com
  • HOW TO SELL USED CLOTHING ONLINE: nichepursuits.com
  • Top 14 places to sell clothes online for cash: wellkeptwallet.com
  • How to sell your clothes online so you can actually make some money: goodhousekeeping.com
  • How to get rid of student loans during the COVID period
  • 10 tricks to diversify your income stream in school ? If yes, please share it with your friends. Also, try to share your opinion in the comment section below.

    Effective Facebook advertising: analysis of successful and unsuccessful examples

    Facebook is one of the promotional tools used by many businesses. By running targeted ads on Facebook, you can reach those users who, although not subscribed to your page, may be interested in a product or service.

    In this article I will tell you how to make an effective Facebook ad. How to write an ad text and choose an image so that it is definitely noticed, and I will also show examples of successful and unsuccessful ads on Facebook. nine0267

    • Facebook advertising: writing a selling ad text
    • Key information at the beginning
    • Description of how the product or service will solve the user's problem
    • Transparency and truthfulness of information
    • One ad - one product or one category of products
    • Clear offer expiration dates nine0030
    • Bad Examples of Facebook Ads
    • Use an unattractive image
    • Write text that does not evoke emotions
    • Do not match the purpose of the ad with text and image
    • Advertise an offer that is irrelevant to users
    • How to do Facebook ads the right way nine0030
    • Describe the client's "pain" in text
    • Write clearly and to the point
    • How to Use Images in Facebook Ads the Right Way
    • Keep track of the amount of text in the picture
    • Use images that evoke emotion
    • Show the result of your work nine0030
    • What to remember

    Facebook advertising: writing a selling ad text

    It may seem that only the image is important in advertisements, because the visual range takes up more space and attracts attention in the first place. But only a good text can finally convince the user to go to your website, page on a social network or place an order.

    Text in Facebook advertising is a tool with which you can interest the user and incline him to the target action. Therefore, carefully consider how you build the text of the ad. It should be clear and concise, but at the same time creative, so as not to get lost in the general mass of other posts. nine0003

    Don't use phrases like "Use our services" or "Buy our product" in your ad copy. Such calls are unlikely to work, because they do not show the benefit or benefit of the purchase, do not provide any important details. Such expressions will definitely not catch the eye of a user who is scrolling through the Facebook feed.

    Here are some examples of successful and unsuccessful advertising text options. Compare:

    Successful options Unsuccessful options
    Today -50% off the spring collection of dresses in Super Clothes. Buy our product online at a discount.
    Closed interior design workshop by Petr Petrov. There are only 3 places left. Come to our master class.
    Learn the basics of accounting in 10 hours. Order a book on accounting from us.
    Book a legal consultation and get answers to all your questions within 24 hours. nine0376 Use our services to resolve any legal issues.
    Up to 30% off the new Adidas collection. The promotion will last until 01.05. You can buy stylish sneakers at the link in our store.

    Next, I'll talk about the principles of creating good text for Facebook ads

    Key information - at the beginning

    You don't have much time to grab the user's attention. Think about how you scroll through your Facebook feed. Most likely, you do not read every post, especially an advertising one. The gaze clings only to what captures attention. Therefore, hiding deep into the post the most important information is a bad idea. nine0003

    Description of how the product or service will solve the user's problem

    Try to sell in the text not the product itself, but the solution to the client's problem. With this approach, he will quickly recognize his need in the ad, and accordingly, he will be more likely to make a purchase decision.

    Transparency and truthfulness of information

    Yesterday I saw an advertisement in which I was promised 3 months of free use of the service if I register on the site. I followed the link and saw that 3 free months are relevant only if you buy the cheapest plan. Why did it happen? The company did not update the information in the advertising text, or did it want to lure me to the site in such a way? This is no longer important, since there is a feeling of dissatisfaction and that they want to deceive me. nine0003

    One ad - one product or one category of products

    Do not try to place several diverse products in one advertising text at once. It's normal if you have a clothing store and you show several things in an ad at once. It is not normal when you put both clothes and smartphones in one text. These products have a completely different purpose and they solve different user problems.

    Clear terms of the offers

    If you offer a discount, immediately write the terms in which it is valid. If you advertise training courses, indicate when they start and how long they will last. This is the very specifics that buyers usually need to make a decision. nine0003

    Bad examples of Facebook ads

    Now I'll show you some bad examples of Facebook ads. Review them and you'll know what not to do if you want your ad to work.

    Use an unattractive image

    An ad with a hackneyed photo stock image won't make you want to click on it. It's even worse when the picture doesn't match the text.

    The text of the ad talks about creativity, “a whole cosmos of ideas”, but we don't see anything creative in the image. A cute girl is depicted, but there is not even a hint of what creative gifts the company offers. It would be better to show options for these gifts. nine0003 A bad example of an image in a Facebook ad

    Write text that does not evoke emotions

    You can’t use hackneyed phrases like “it’s not a secret to anyone”, they give the impression of a text that was written by a robot or not the most conscientious copywriter. Such a text will not push you to buy, you don’t even want to read it.

    Bad ad text example for Facebook ads

    Here is another example with bad text, both in the description and in the image. There is too much of it in the descriptive part, the main information is not highlighted, and the text on the blue block is unsuccessfully placed on the image. It is low-contrast and small - it is difficult to make out what is written there. nine0003 A bad example of a Facebook ad

    Don't match the purpose of the ad with text and an image

    For example, when a picture of a typical American college student is used to advertise products for young people from Ukraine. Such Facebook ads are not credible at all.

    And here is an example of inconsistency between an advertisement and a landing page. The post contains information about photography courses for moms, but when you click on the link, a site opens with general information about the school and photographs of landscapes. We don't see any photo course for moms. nine0003 An example of an advertisement A site that we get to from Facebook advertising

    Advertise an offer that is irrelevant to users

    It’s like offering winter shoes and clothes in the summer, after the New Year – festive home decor, and showing men ads for gynecological services.

    Here's an ad I recently came across.

    An example of an irrelevant menswear ad targeting women

    How to do Facebook ads the right way

    I'll show you some good examples so you know how to do it right. nine0003

    Describe the "pain" of the client in the text

    The text immediately evokes emotions - after all, everyone has experienced the described feelings at least once in their life.

    A good example of text in a Facebook ad

    Write clearly and only to the point

    The text in the example below contains only important information - what kind of event, who should attend, when it will take place. The picture immediately attracts attention due to the successful design.

    A good example of an image in an advertisement.

    Here is a good example. The image is not very intrusive, but at the same time attracts attention, and in the title of the ad below the image, the details of the offer are written. nine0003 Good example text with offer details

    How to use images in Facebook ads

    Use unique images. If you don't have a designer or photographer on your team to take your own images, look for rare stock images that look original and stand out from the crowd. Most likely, you will have to buy a paid tariff - it is rare to find something original among free photos.

    Watch the amount of text in the picture

    Use images with text with care. In order for an advertising campaign to receive its coverage, the amount of text on the image should not exceed 20%. These are the Facebook recommendations. If the text is more than 20%, ad impressions will decrease, and the cost per click will be higher. In some cases, Facebook may even reject running such ads.

    In this example, the text on the picture is perceived quite difficult: it is more than it should be. Plus, text of different fonts and sizes, which is why the eye does not cling to anything. nine0003 Poor image example with text

    Use images that evoke emotions

    Users don't want to buy a product, but a solution to their problem or the emotions they will get from using it.

    For example, sell not a dress, but the feeling with which a woman will put it on for a holiday. Sell ​​not a sofa, but the feeling of comfort that it will give to its owners.

    Producers of children's furniture show not just their products, but immediately options for interior solutions. Users look at how the furniture will fit into the interior, and already imagine it in their apartment. nine0003 An example of an advertising post with solutions for a client

    Show the result of your work

    Another good trick for Facebook advertising is to show the implemented case. Of course, this technique is suitable only for those types of business, the result of which can be depicted in the photo.


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