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How to see top instagram viewers


Understanding Instagram algorithms: Are Instagram Story views ranked based on your likes?

Trying to understand the data behind your Instagram Story views sequence? Learn how Instagram ranks Story viewers and how you can boost Instagram engagement for your business.

By now, most of us are Instagram users either for business or personal reasons, or both. It’s an amazing platform for visual inspiration and to keep up with everyone from friends to Instagram influencers and celebrities you’ve never met. It has also become a major shopping platform for products and services.

Instagram Stories, in particular, are increasing in popularity. For business owners trying to develop an Instagram presence and engagement, you will benefit from learning more about the Instagram algorithm, what it tells you about potential clients, and how to leverage Instagram into business growth.

You might’ve noticed that you can see a list of people who watch your Instagram Stories, but how much do you know about the data behind the order of viewers that Instagram shows you? Is it meaningful or random?

Let’s dive into Instagram Stories, how to interpret the order of Instagram Stories views, how to maximize your profile views, and how to turn it into conversion for your business.

What are Instagram Stories?

Instagram took a page out of Snapchat’s book by unveiling Instagram Stories in 2016. Since then they’ve only increased in popularity. Now, some Insta users don’t even bother to scroll down their feed, they just stick to story viewing!

Instagram Stories allow users to post 15-second videos that only last for 24 hours. To extend their life, you can save your Instagram Stories to your profile by adding them to your Instagram profile page’s “Highlights,” where they will be available indefinitely.

You can use filters, add text, and add fun gifs and images. Stories allow you to play around with filters, text, GIFs, images, videos, polls, stickers, Q&As, and music. For businesses, Stories present an opportunity to share promotions, discount codes, and behind-the-scenes content. They’re great for content that’s time-sensitive or a little more casual.

Businesses can also advertise using Instagram Stories. Users will see a sponsored story every few Stories that they tap through, so you’ll reach many users with this sort of ad placement.

Can I see who viewed my Instagram story?

Want to know how to track Instagram viewers? It’s simple. Tap your profile picture at the top of your feed to view your story. Look at the lower-left corner of your story. If anyone has viewed it, you’ll see one or multiple profile pictures with a “Seen by” label and number beneath it.

Tap the “Seen by #” label to open your Instagram story viewers list. Here, you’ll see a list of everyone who has viewed your story as well as the total view count.

How does Instagram rank story viewers?

Many users suspect that Instagram displays story viewers in a particular order. According to Julian Gutman, product lead for Instagram Home, the profiles at the top of your list are based on who you engage with the most, not vice versa.

Just because someone is at the top of your viewer list doesn’t mean that they visit your Instagram feed the most or watched your story multiple times. The Instagram algorithm simply displays your viewer list based on your activity and who it thinks you’re closest to.

Your interaction data can come from posts you like or comment on, profiles you look for in the search bar, and when you swipe up on an account’s Instagram Story. This data reveals quite a bit about our social media habits. Your taps and swipes are telling the app who you care about most!

There’s your answer! The profiles at the top of the list have nothing to do with privacy settings, number of views, number of Instagram posts, or your business account’s unfollow ratio — and won’t tip you off if you have an Instagram stalker. It’s simply a reflection of how you spend your time in the Instagram app.

While the order of Insta Stories views isn’t the most compelling engagement data for business owners, it’s interesting to be aware of your own habits and understand how the platform works.

So, the Instagram algorithm isn’t telling me who likes my Instagram business account the most?

The Instagram feed algorithm is different from the Instagram Story algorithm. When we refer to the “Instagram algorithm,” we’re talking about the order in which Instagram presents new content posted by accounts you follow as well as the profiles that appear on your Discover page.

You might’ve noticed that Instagram doesn’t display feed posts in chronological order. The Instagram algorithm intends to surface the best, most pertinent content to each user every time they check their feed.

What you see is an algorithmic timeline, which means the content Instagram thinks you’ll likely be most interested in. The order of photos and videos in your feed is based on the likelihood you’ll engage with the content, your relationship with the account posting it, and how recently the content was posted.

Instagram is all about engagement, so its algorithm is precisely designed to increase the chances of users liking, swiping, or making a purchase in the app. Of course, timeliness still plays a part in what you see, as Instagram considers recent posts more relevant.

If you’re worried that the algorithmic timeline means you won’t see posts from friends and loved ones, Instagram has addressed in concern, stating, “no matter how many accounts you follow, you should see your best friend’s latest posts.”

How to watch Instagram Stories anonymously

Many of us have the occasional instinct to view Instagram stories anonymously. So how can you watch stories anonymously without revealing who you are to the person who posted? If someone has a public profile, you can always view it from your “finsta,” or unidentifiable account. There are also third-party apps that apparently let you view people’s stories without notifying the poster that you viewed them.

How can I improve my Instagram Story engagement?

An Instagram account is worth pursuing for your business simply because there are more than a billion active monthly users on the platform!

The foundation of a successful Instagram presence is to post frequently. First, make sure you have a public Instagram account so people can search for you and gain access to your active Stories. Over time, you will learn how fast and often your audience views, likes, comments, shares, and saves your new posts and Stories. Until then, all you can control is sharing high-quality content regularly. The Instagram algorithm will reward you for your output.

To increase the engagement your posts and Stories receive, which will rank you higher in the app’s algorithm, you should always post crisp, attention-grabbing photos and videos that offer value to your audience.

If your content isn’t as strong as you’d like, you can try doing giveaways or promotions that encourage visitors to engage with you. This may mean responding to a poll, submitting a question, or asking them to slide into your DMs (direct messages) with responses. Soliciting questions from followers allows you to respond to them directly. This establishes authority, lets you give them free advice, and builds rapport.

Your content will improve as you devote more time and resources to it. The better you get at creating interesting content for your audience, the higher your engagement will be and the more relevant your posts will be according to the Instagram algorithm.

If you’re using Instagram for your professional venture and want to know how to get more likes and followers, this guide helps you to do just that.

Download my free guide

Tracking your Instagram insights

Like any project, it’s a good idea to track your Instagram profile insights over time. Keep a spreadsheet where you track each week’s performance metrics, including likes, comments, shares, and saves that your content (both new and old posts) receives.

This will help you objectively measure which posts perform better, and over time, identify trends when it comes to the type of content that delivers the most value. No ads needed! Just organic growth for your business.

You should also seek out other accounts in your niche and engage with them. You can team up for cross-promotions, content collaborations, partner giveaways, or simply repost their content that your follower might enjoy.

What affects Instagram engagement?

Factors that may impact an Insta story or post’s metrics include:

  • Number of Instagram followers
  • Number of people who see your post
  • Hashtags
  • Frequency of your feed posts
  • Type of content
  • Timeliness of content
  • Number of fake accounts following you

For more tips on how to get the most out of your Instagram efforts, check out our guide for succeeding on Instagram.

Download my free guide

How can I turn an Instagram Story viewer into a client for my business?

Now that you understand how the Instagram algorithm works for Stories and how to use it to your advantage, you can start building a better Insta presence for your business. However, an effective Instagram business profile is only one piece of your digital marketing strategy. The most important part is a professional website, which is where you’ll want to direct all of your online traffic, including from social media platforms.

B12 builds professional websites that have the tools and functionality your business needs to sell your services online and engage new and existing clients. Beyond websites, we offer SEO, blog posts, online scheduling, online payments, and much more. Elevate your online presence and professionalize your business by getting started with B12 today.

How Does Instagram Sort Story Viewers in 2022?

Instagram is more than just a photo and video-sharing platform; it’s a social platform. You’re not just posting into the void. You’re engaging with other users and interacting with them. If you’re like most people, you want to see who’s been stalking your Instagram story. So you go to your story and click on the list of viewers. Suddenly, you’ll see a list that will probably include several familiar faces.

But how exactly does Instagram’s spooky algorithm decide how your story viewers are sorted? The short answer is that it’s super-secret. Instagram isn’t telling anyone, and for good reason. If someone knew Instagram’s algorithm inside and out, they could create a bot to exploit it. That said, we still have a general idea of how it works. Here’s everything you need to know about Instagram story viewers in 2022.

Note: At no extra cost to you, we may earn a commission for purchases using our links. Learn more.

What Are Instagram Stories?

Instagram first rolled out the story in 2016, and it’s become an incredibly popular feature. Every day, more than 500 million people update their Instagram story. That’s an insane number, and it goes to show just how much people love to post them. But even more people view stories than post them. In other words, any given story will likely have multiple viewers.

Since then, Meta has introduced the story feature on their two other platforms: Facebook and WhatsApp. Stories are pretty much the same on all three services, with similar features. Among those features is the ability to see who viewed your story. This makes stories different from posts, where you can’t see who viewed them. With a post, you’ll only see if someone liked, commented, or otherwise interacted with it.

When you look at who viewed your story, the list will be ordered in a certain way. How does that work?

Recency vs. Engagement

If you’re like most people, you probably assume your story viewers list is sorted chronologically. You’d see the most recent viewer at the top, followed by the second-most recent viewer, and so on. All the way at the bottom, you’d see the first person to view your story.

In fact, this reverse chronological order is exactly how it works, at least until you have over 50 viewers. But at that point, you’re already looking at a fairly long list that likely includes a bunch of strangers. If you were trying to find a particular person, it would be difficult to do so. Instead, Instagram switches things up once your story gets its 51st view.

At that point, the Instagram algorithm kicks in. Instagram is all about engagement, and they want to show you the people you’re most interested in. Furthermore, most people never scroll past the top few story viewers on the list. To drive engagement, Instagram will populate those spots with the people you’re most interested in.

How does Instagram know this? It’s a trade secret, and they’re not telling. But it seems to be related to how much you and the other person have interacted with each other. If someone is a stranger and has never interacted with you before, they’ll be near the bottom of the list.

Outside Interactions

Remember, Instagram doesn’t stand alone as a social media service. While it’s possible to have only an Instagram account, Instagram strongly encourages users to sign up for Facebook. Many Instagram users are also on WhatsApp, and all three of these companies are owned by Meta.

As a result, Instagram has access to your interactions on Facebook and WhatsApp. If you’re friends with somebody on one of those services, Instagram takes those interactions into account. Maybe you haven’t interacted with them much on Instagram. But if you’re constantly commenting on each-others’ Facebook accounts, they’ll show up higher in your story viewers list.

Once again, this is done with the intention of boosting engagement and connecting you with real friends. Instagram wants you to see the people you’re most interested in.

Along those lines, think twice if you can’t find someone you interact with a lot. They may not have seen your story because their account was temporarily or permanently deleted. See if you can find your most recent chat with them in your DMs. If their name has been changed to “Instagram User,” their account has probably been deleted.

Instagram Story View Order Myths

As we’ve discussed, your story viewers are sometimes ordered in reverse chronological order. But when you have more than 50 views, the order changes. This, combined with Instagram’s secrecy about their algorithm, has led to a number of myths. Here are two of the most common ones.

People at the top have viewed your story multiple times

This myth is all over the internet, and it makes intuitive sense. Someone views your story, then falls down the list as more people view it. That same person views your story again and comes back to the top. Unfortunately, this is completely false. Someone may rise higher if they’ve viewed your story a lot in the past. But that’s only one measure of engagement.

The people on top of the list are stalking you

Some people say that when someone views your story but doesn’t interact, they come to the top. That’s 100% false. If anything, they’d rise higher by liking or sharing, because that’s a form of engagement. But once again, these are just a couple measures of how often you engage.

If you’re trying to view someone else’s story and can’t find it, they may never have accepted your follow request. Or, maybe you forgot to request to follow them in the first place. If you’re not sure, check out our guide on how to see who you requested to follow on Instagram.

Do Instagram Story View Orders Matter?

It depends. If you’re an individual, story view order doesn’t really matter. It’s mostly a matter of personal interest and finding people who viewed your story. But we can’t think of a reason why story view order would be important for your personal life.

That said, you might be an influencer, or you might be running an Instagram account for your business. In those situations, story view order can be very important, but not in the way you might think. In point of fact, it doesn’t matter what order people viewed your story in. So keeping track of the first 50 views is pointless.

But once you exceed 50 views, things change. Remember what we said about driving engagement? Well, the people at the top of your views list will be the ones Instagram thinks are most likely to engage. Basically, you can look at those peoples profiles to get a profile for your most engaged followers.

Can an Instagram Bot Help?

Many people use bots called mass story viewers to view as many stories as possible. The idea is simple enough. By viewing a bunch of people’s stories, you show up in their viewers lists. This can expose you to people who otherwise never would have found your page. There are a couple of caveats to this.

To begin with, mass story viewing only really works for exposing yourself to smaller accounts. Remember, once a story gets 50 views, the algorithm kicks in. If someone hasn’t followed you, you’ll be way down at the bottom of their viewers list. It doesn’t matter how influential they are if they never see that they viewed your story. If you view stories from less well-followed pages, you may end up at the top.

Another issue is that mass story viewers may or may not work. They’re technically a type of bot, so you won’t get them from a reputable source. When you pay for one, you’re just trusting some random stranger that their software will work. If you must use a story viewer, do lots of research and find out what previous users are saying.

Finally, the use of bots is against Instagram’s terms of service. If you get caught using one, you can get a lifetime ban. Obviously you can create a new account with a new email address. But you’ll have to start over from square one with zero followers.

The Same Person Is Always at the Bottom of my Story Views – Why?

We’ve talked a lot about the people at the top of your story views. But what about the people at the bottom of the list? If the same person keeps appearing at the bottom, there’s a simple explanation. They follow you, but you don’t follow them. Since you don’t follow them, Instagram thinks you’re unlikely to engage, so they fall to the bottom.

If you’re not sure whether you follow that person or not, check your following and followers lists. If you’re not sure how those lists are ordered, read our complete guide to how the Instagram following and followers list is ordered.

Final Thoughts

As you can see, Instagram sorts your story viewers in two ways. When you have 50 views or fewer, they will be listed in reverse chronological order. When you have 51 or more, they will be listed according to Instagram’s secret algorithm. We hope we’ve given you a good explanation, and helped to dispel some myths.

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Amplifer's content marketer Alexander Marfitsin prepared an adapted translation of an article from Buffer's blog about Instagram analytics. He also asked experts about how the data obtained can be used to optimize advertising campaigns on the social network.

Analytics is an important part of any social media marketing strategy. It helps you understand how successful your campaign is, track performance, and answer important questions.

It also gives a lot of useful information. In this guide, we'll take a look at what Instagram analytics metrics and features are, what free and paid tools you can use to explore your data, and how you can use them to improve your Instagram analytics performance.

Basic statistics

Instagram has many metrics that help you understand campaign performance and page management strategies. These metrics can be obtained from Instagram Insights and other analytics tools.

Most of the available metrics can be thought of as basic metrics like the number of likes, comments, and followers. Below we will tell you how to calculate more complex indicators: growth, averages, coefficients.

Instagram Profile Analytics Metrics

  • Number of followers: is the number of users following the account.

  • Impressions: total number of views of all publications.

  • Reach: number of unique users who have seen the posts.

  • Profile views: number of profile views.

  • Clicks on links: number of clicks on the link in the profile description.

  • Call and email clicks: number of taps to call a phone number or write a letter in the profile description.

  • Posts: the number of posts posted on the Instagram account.

  • Mentions: number of publications in which the profile is tagged.

  • Branded hashtags: number of posts on Instagram using the branded hashtag.

Audience analytics metrics

  • Gender: distribution of subscribers by gender.

  • Age: distribution of subscribers by age. Divided into categories: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.

  • Geography : five most popular cities and countries in which subscribers live.

  • followers activity by day and hour.

Publication Analytics Metrics

  • Impressions : The total number of times the post has been viewed.

  • Reach : The number of Instagram users who saw the post.

  • Likes : number of unique users who liked the post.

  • Comments : number of comments on the post.

  • Saves : The number of unique users who saved the post.

  • Engagement : The sum of unique users who liked the post, saved it and commented on it.

  • Views : Number of video views.

Stories metrics

  • Impressions : The number of times a particular photo or video has been viewed in Stories.

  • Reach : The number of unique users who saw a particular photo or video in Stories.

  • Exits : The number of times users closed Stories.

  • Replies : The number of subscriber replies to a particular Stories post.

The best Stories analytics tool right now is Instagram Insights

Live analytics

  • Number of viewers at the time: number of users who are watching the broadcast.

  • Viewers : The number of users who have seen at least part of the live broadcast.

Currently there is no built-in tool for live video analytics - you need to record manually or take screenshots.

Calculation of more complex indicators

Growth

Growth metrics help understand the change in the dynamics of a certain indicator. For example, you can see how the number of subscribers grows over time.

Value at time 1 - Value at time 2 / Value at time 1

Examples of indicators: growth of subscribers, growth of impressions, growth of engagement, growth in the number of clicks, growth of responses to stories.

Rates

Relative measures help evaluate an indicator relative to another. For example, engagement rate is the percentage of a profile's followers that interacted with a particular Instagram post.

Indicator / Number of subscribers at the time of publication of the entry​

The common denominator for this formula is the number of subscribers. The result is a relative rate per subscriber.

Metric examples: impression rate, reach rate, view rate, click rate, exit rate, completion rate.

The View Rate helps you calculate the percentage of users who have viewed all of your Instagram Stories to the end. Calculated by dividing the number of views of the last story by the first.

Average

Averages provide a benchmark for assessing the overall performance of Instagram posts. For example, the average number of likes for a post helps to understand how subscribers like posts.

Sum of indicators for a period of time (for example, all likes for publications in January) / Number of publications for a period of time​

The common denominator for these Instagram metrics is the number of posts in a given period. For example, you can calculate the average number of viewers for Instagram videos on different days of the week to determine which day is best for live streaming.

Examples: Average Comments, Average Reach, Average Reach for Stories, Average Live Viewers.

Top scores

These are not indicators per se, but they are still valuable for the marketer and analyst. Based on the best posts in terms of views, comments, likes, reach, engagement, you can understand which posts subscribers like and make new posts based on the data received.

Examples: best posts, best videos, most commented and liked posts.

Free analytics tools

Instagram Insights

Almost all the indicators we talked about above are shown by Instagram in its own analytics tool — Insights.

To access Instagram analytics, you need to upgrade your profile from regular to business if you haven't already done so. Then click on the button to the right of the settings icon. Important: Instagram Insights is only available on mobile apps.

At the top of the main statistics screen, indicators of reach, profile views, impressions, clicks to the site are displayed

Top Publications

In this section, Insights shows you the top six posts from the last week sorted by impressions. To see the statistics of all entries, click "View More".

Statistics can be filtered by three indicators: type of publications (all, photos, videos, "loop galleries"), type of metrics (impressions, reach, engagement, comments, views (for videos), time interval (week, 30 days, three months , six months, one year, two years)

Publication statistics can be viewed directly in the entry itself using the corresponding button.

Analytics Stories

The next block is Stories analytics. The main screen displays active Stories that have been posted in the last 24 hours. To view the analytics of all publications, you need to click "Details".

There, you can view story statistics by two filters: metric type (impressions, reach, exits, forward taps, back taps, and replies) and time interval (24 hours, 7 days, and 14 days).

Followers

This section shows what hours and days of the week your audience is most active on Instagram. Detailed statistics include the number of subscribers (and growth over the past week), distribution by gender and age, cities and countries.

Important: You must have at least 100 followers to see demographics

Promotions

Here you can see the statistics of advertising publications on Instagram. Since Instagram uses the Facebook advertising system, you can also evaluate the performance of your ads in Facebook Ads Manager.

10 Free Analytics Services

Keyhole

Keyhole is a paid service with a free preview of Instagram profile analytics or a hashtag.

Available metrics: number of posts per week, top posts by engagement, number of posts with the hashtag, number of accounts using the hashtag, distribution of accounts using the hashtag by number of followers and gender.

Socialbakers

Socialbakers is a social media analytics tool, including Instagram. Visually displays basic information about the profile. The main features are available for free.

Available metrics: three most likes posts, three most comments posts, most liked posts, ten most used hashtags, first post on Instagram, distribution of posts per month.

Squarelovin

Squarelovin is a platform for creating user-generated content on Instagram, it has a free social media profile analytics tool.

Available metrics: subscriber growth, latest posts, monthly analytics (likes, comments), engagement (displaying likes and comments as a graph), the best time to post posts.

Simply Measured

Simply Measured is offering a free Instagram profile report with less than 25k followers.

Available metrics: number of posts, engagement, average number of likes and comments per post, most active commentators, frequently used photo and video filters.

Union Metrics

Union Metrics is a platform for multi-channel social media analytics. You can analyze the main indicators of your Instagram profile for the last month for free.

Available metrics: number of posts, followers, best time to post, best posts, best hashtags, most active followers.

Websta

Websta is a functional Instagram analytics tool. There are standard features for such services, in addition, you can reply to comments on posts directly from Websta.

Available metrics : number of posts, number of likes, engagement, number of followers, best time to post, most popular posts.

INK361

INK361 is another Instagram statistics tool. The free plan has basic information about the audience, profile, and the function of responding to comments.

Available metrics: engagement, number of posts, number of likes, post history, hashtags used, most popular posts.

SocialRank

SocialRank is a follower analysis tool for Twitter and Instagram. This service is more focused on the statistics of subscribers, rather than publications or profiles.

Available metrics : subscriber activity, keywords in subscriber information, popular hashtags of subscribers.

Pixlee

Pixlee is a social media marketing platform that uses user-generated content from Facebook, Instagram and other platforms. Pixlee has a free Instagram Analytics app with basic metrics. It is more suitable for large companies and popular bloggers.

Available metrics: subscribers, number of posts with brand mention, best subscriber posts about the brand, engagement, number of posts.

Picture.io

Picture.io is another Instagram analytics tool. Unlike other services, Picture.io calculates its own profile "influence" score on the social network.

Available metrics: "influencer" score, most popular photos.

Paid services for analytics

Four main paid Instagram analytics services with great functionality:

  • Iconosquare. $9per month with a 14-day free trial.
  • Minter.io. From $20 per month with a 14-day free trial.
  • InfluencerDB. From $100 per month.
  • Dash Hudson Instagram Insights. The price depends on the specific client.

How to act on Instagram analytics and statistics

Choose the best days and hours for publication

Given that the Instagram feed is now generated by a special algorithm, like Facebook, there is no one perfect posting time for everyone. The followers of each profile are active at different times, so you need to study when your audience is most active.

This can be done by two main metrics: "Subscribers - hours" and "Subscribers - days". The first will tell you what time of day to post, the second - on what day of the week.

Optimize content based on subscriber demographics

Using Instagram Insights, you can analyze your audience by gender and age, as well as determine what content they like in terms of reach, impressions, and engagement. See which posts are popular and try to spot patterns.

For example, your audience may actively comment on product photos, but most of all like landscapes and still lifes. Accordingly, you can post more landscapes and still lifes to draw attention to your profile.

By studying demographic metrics, you can optimize content for the majority of subscribers. If your design account is mainly followed by women aged 25–34, then one content is needed, and if men are 35–44, then another.

Make interesting posts in Stories

Using Stories analytics, you can make interesting posts there. See which stories get the best reach and most replies, and which ones get the highest number of exits.

You can use photo editors like Canva or Over to create interesting Stories. With their help, graphics and text can be added to photos.

Experiment with CTA

Only one link can be added to an Instagram profile information, so marketers usually place the targeted action there. Using click statistics in Instagram Insights, you can evaluate how effective your call to action is.

Also, use a link shortening service like Bitly or Goo.gl to get click data from there as well.

***

I also asked the experts to talk about how Instagram metrics help to run effective marketing campaigns on this social network.

Instagram is suitable for small companies, especially in the regions - the social network has managed to find itself even where VKontakte targeting does not work well. To get noticed, just add “beautiful-photos-than-neighbor”, geotags and hashtags.

Most businesses decide not to waste time on trifles and attract more coverage — with the help of mass liking (ML) or mass following (MF) — usually a specially trained robot likes or subscribes to everyone according to the specified criteria. You all see ten of these profiles in the feed every day - flower studios, tanning salons, whatever.

"Mass-anything" certainly works as a technique - of course, more people will definitely see you, some people, maybe even buy something or sign up. But some will mark your profile as spam, which means that Instagram may well block your profile. To spam or not to be is up to you. Mass liking is tempting as hell because it quickly shows some results.

Organic growth is almost always slow and often picks up after six months to a year. That is, if you just post very good photos (which also need to be done, and this is time and money), it will take more time to build relationships between your company and people. But these relationships will be stronger and cooler.

If you want results now, but decency doesn't allow spamming, Instagram has inexpensive advertising in Russia, especially in the regions. There will also be a link on advertising photos - that is, the CTR is higher than that of mass items.

By the way, links have recently appeared in Stories, and it works well. The coverage is about 10-15% of the audience, everyone seems to scale well even for large accounts. I don't know about CTR.

Nat Gadzhibalaev, General Director of the service of publication and analytics in social networks "Amplifer"

We have a fairly young account and only 500 subscribers. We are still at the testing stage and are looking at the Instagram audience: we are trying different ways of communication and watching how the audience reacts.

For analytics, we use Amplifr.com and Minter.io when we want to answer the question of what needs to be published in order to ensure audience growth. We spend quite a bit on promotion and wait.

It's easier with advertising: Instagram is included in the retargeting funnel, and we "warm up" users to purchase the holding's products and services. The fact that Instagram works better than other channels for sales led us to the idea that we need to fully maintain an account on this social network.

Viktor Babichev, digital director of the Atlas holding

We take our work with Instagram seriously, therefore, in addition to the standard functionality of Amplifr, we use advanced mobile analytics tools — Adjust and Periscope. They show the most important metrics for us: the number of installations and trips of customers, cohorts. With them, we know exactly which promotion method has generated the most new, high-quality users.

Now on instagram we work in three directions:

- Bloggers. We evaluate the effectiveness of bloggers using an attribution promo code. According to it, we see how many people installed the application and went after seeing the blogger's post.

- Instagram page. In addition to the standard estimates of reach, engagement and subscriber growth, we also look at the number of installs. To do this, use the tagged link in the page profile.

- Advertising. Everything is standard here: we mark the link on advertisements with Adjust and collect full post-click analytics.

Mikhail Starov, Marketing Director, Wheely

For us, Instagram is the main channel for working with users. There we tell who we are and what we do. We use only organic and honest advertising methods so as not to spoil the statistics. It is important for us to see a loyal audience that is interested in our products.

The first thing we look at is likes and comments. We record the number of likes and comments for each post, indicating its subject. The second is posting time. We found a good timing for releasing records. Based on likes and comments, the following publications are created, since you can even track which color scheme and plot in the photo people like best.

People can subscribe to us simply as to a beautiful account, and then people delve into the fact that we print photo books, and already become our clients.

We select photos that match the overall style of our account, they blend well with each other. The text under the photo should be short and informative. We are supporters of not just beautiful, but interesting and informative content. Thanks to comment tracking, we learned what topics our subscribers are interested in, and came up with rubrics, each of which is assigned a hashtag.

It's easy to get lost on Instagram, so we came up with a hashtag navigation system. And new users can see all the publications of a particular category and find answers to their questions.

We make photobooks from photographs, mostly taken with a phone. Wherever a user spends time, if he is fond of mobile photography, he is on Instagram. For analytics, we work with Planoly, mainly because of the convenient content scheduling options. It allows you to arrange photos and publish from your phone.

First of all, I advise you to remember that Instagram is a visual platform. Beautiful photographs and clear captions. People read Instagram for distraction, so the focus of the content should be inspiring and entertaining.

You need to find your own way to talk about a product or service using the Instagram language.

I like that on Instagram most of the photos are taken on the phone. If I want to buy something, I always look at what it looks like in "real life", shot by ordinary users, and not on edited promo pictures.

Tracking metrics with a small account is easy, you need discipline: create a table in Google Doc with a publication schedule, where you fix the topic of the post, likes and comments on it - this is free and useful analytics, besides, it is really useful.

Also watch for correlations and experiment. Collaborate with brands, bloggers and influencers who may be of interest to your audience.

Varvara Vedeneeva, co-founder and CEO of the Periodica Press service

How to see views on Instagram: find out who has viewed a video

One of the most frequently asked questions on the web is how to see views on Instagram. The question worries all users who closely monitor personal statistics and views. It will not be difficult to answer the question, but we will understand everything in order.

Content

  1. Is it possible to find out who saw the video on the page
  2. How to find out the number of views and likes under the video
  3. Views of stories
  4. Statistics in stories
  5. Who saw stories
  6. Is it possible to find out which accounts saw stories 24 hours later
  7. Viewed section
  8. Using third-party services
  9. Why viewers are not displayed
  10. Video review:

Is it possible to find out who saw the video on the page

For a long time, people believed that no personal information could be obtained from information about video views. However, in fact, you can find out about all the people who like it by clicking on a certain button. Unfortunately, it is not possible to view the accounts of all people who have seen the video. This is due to the fact that the developers of the messenger are supporters of a strict privacy policy and copyright compliance.

How to find out the number of views and likes under a video

But how to see the views on an Instagram video? To determine the amount of content that is popular on your page, just open the statistics, which shows the accounts that like your posts. On devices with Android or iOS operating systems, this is done elementarily:

  • Launch the Instagram application and log in to your profile. After that, go to the required publication and open it.
  • Below the video is a line with the number of views. Click on it, after which you will see the number of views and accounts that liked the publication. However, the number of likes rarely matches the number of views.

It is basically impossible to get information about the views of a private profile. Corporate accounts, on the other hand, are most often subscribed to important people whose content is especially interesting and important to them.

If you are wondering how to find out who watched the video on Instagram on my page from a personal computer, you will have to disappoint. The functionality of the social network on computers is very limited, so it will not be possible to find out the number of views. In order to find out all the information about the video from a computer, download an Android emulator from open resources. The most popular of all emulators is Bluestacks. With its help, you will be able to launch the mobile version of the social network on your computer and find out the number of people who viewed the video. The application also allows you to control your smartphone directly through a personal computer. This is a handy application with great functionality.

Please note! Entering a query on how to view watched videos on Instagram, in any application store on various operating systems, you will find a lot of options. Do not enter data from a social network in any such application. Otherwise, there is a high probability of losing your account or transferring it into the hands of intruders.

Stories views

The stories section has an additional viewers tab, which is indicated by an eye symbol. The key is located at the bottom of the smartphone screen. By clicking on it, the owner of the video or photo will see a list of all accounts that launched stories. The owner has access to all data on launches, starting from the very first ones. In addition to the list of accounts, there is an indicator of the total number of viewers nearby.

After switching to a business account, additional features appear, such as navigation in stories. These include:

  • Links to other publications.
  • Subscribe to the story owner page right there.
  • Saving up-to-date stories.
  • Exits from stories or the ability to respond to them.

All of these features are useful for business owners or celebrity bloggers. The standard viewer key displays the following parameters:

  • The number of people who viewed the story and their social media accounts.
  • The number of reactions and responses from subscribers. Works when replies to stories are allowed.
  • Number of saves, screenshots and reposts. Previously, story screenshot alerts were sent to content owners.

Thus, the viewers button allows you to find the answer to the question of how to see views on Instagram in stories. All guests will be displayed on the screen, the content owner will be able to go to their pages and also view the content if they are not closed. Blocking in the settings will allow you to block certain viewers from viewing.

How to see who watched a video on Instagram in a business account. Account statistics appear only after enabling the business account feature. Statistics is the main navigation section. It in no way affects the traffic of the profile, only showing the number of views and likes. Thus, it determines the activity of subscribers on the page. Navigation also includes:

  • The number of entries and exits from stories.
  • The total number of users on the page, as well as the number of people who viewed the post.
  • All actions performed with the publication.
  • Transitions to the next profile on Instagram through the button at the top of the screen in the profile.
  • Launching a tab with statistics, located in the same place as the number of story viewers.

However, neither the analytics nor the viewer count view will show people who have viewed the video after 24 hours. Users are only shown general statistics of views. In a separate statistics tab, you can get information about the number and personality of viewers of a particular publication or story. Can you see on Instagram who viewed videos in business accounts? Yes, it is visible, but only for a while and only on fresh posts.

Who has seen the stories

You can change the category of an account, making it open or closed. On closed pages for subscription, you will need to send requests and wait for confirmation. As a rule, all Instagram users can view the stories and publications of open accounts. The only exceptions are cases where the owner of the page has personally banned a certain person from appearing on the profile, blocking him or preventing him from seeing stories.

To prohibit viewing stories in the messenger, follow these rules:

  • Launch a social network and go through the authorization process.
  • Go to the tab of the required profile, then click on the icon in the form of a vertical ellipsis, indicating the page editor.
  • Click the Hide Story button.

After completing the action, the selected user will no longer receive a notification about the release of new stories and he will not be able to see publications. To limit the number of viewers, move friends and family to your best friends list. It's located in the options sidebar.

Is it possible to find out which accounts have seen a story 24 hours later? This is impossible to do. Unfortunately, the page owner has access to statistics only for the last 24 hours since the release of the story. The same applies to "Relevant" in the social network. After a day, the entry is automatically deleted by the messenger.

Moving to the archive will make the video available for adding to the "Pinned". However, in "Actual" it is possible to find out the total number of viewers:

  • Go to the profile tab, then click on the pinned story.
  • At startup, click on the eye icon.
  • Viewer statistics will be displayed in total. It can also be viewed in the messenger settings.

You can find out about the number of viewers of standard stories using standard tools. Third-party applications do not display the number of views in any way due to the enhanced privacy settings of the social network.

Viewed section

Use the Viewed section. Below the video is a button that displays the total number of viewers. The counter constantly changes after viewing or pressing the "Like" key. How to find out who watched the video on Instagram:

  • Use the notifications section, where you receive all notifications about the interaction of other accounts with yours. Scroll through the list of all notifications until the likes appear.
  • Use the Views tab below the video post.

To go to the views section, log in to the network and go to your personal page. After that, click on the video and go to the views section. The number of all viewers will also be displayed there, in particular, users who have put likes will be noted. The method works only for users who like it. Accounts of other people will not be displayed in the list.

If you don't want to miss watch notifications, check the box next to Notifications in the settings section. Also turn on notifications for likes and comments. Try not to fall for scammers who send false alerts.

Also read: How to find a person on Instagram by phone number: find an account, search from the contact list, overview The most popular application is Ghosty. It immediately displays the number of visitors to the blog or page. The service starts working immediately after launch and registration. Information about those guests who logged in before installation will not be displayed. This is done due to network privacy settings.

The application is installed through any application store for devices based on Android or iOS. The first tab that opens displays guests. The service collects all information about visitors. Most often, those users who have shown at least some activity in the profile are displayed. In addition to the listed functions, the application provides access to some closed or blocked pages. It is possible to download various content from the network, but it is suppressed in every possible way by the messenger.

Why viewers are not showing up

Sometimes, before watching a video on Instagram, a person notices that the number of viewers is not displayed at the bottom. There are several reasons for this phenomenon. Most often they are due to the fact that the video was released before the update showing the statistics. Also, to account for viewing, you need to wait for a certain time period. Please note that only those people who launched the video through the mobile application are taken into account. Also, the counter appears only after reaching a certain number of starts.

So you've learned how to view views on Instagram. From the videos it will not be possible to find out the number of all viewers. However, the privacy policy of the messenger may gradually change and new updates for keeping statistics will appear soon. At the same time, today's functionality of the messenger allows you to keep statistics on business accounts and identify those who like posts.

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