How to see profile views on instagram
How to See Who Viewed Your Instagram Profile (2022)
Instagram is one of the most widely used social media platforms these days, with over a billion monthly active users logging on daily to check out images/videos posted by the friends, family or their favorite celebrities. While there is a large population of Instagram users who post stuff on the daily, there are quite a few who just lurk around without posting all that much or use the platform as a means to stalk other users. If you’re an avid Instagrammer with a public profile, it’s quite likely that you’ve wondered ‘Can I see who views my Instagram profile?’ more often than you’d like to admit. So, how does one track who views their Instagram account? Can you keep a tab on your Insta stalker? Lets find out.
How to See Who Views Your Instagram Profile (2022)
Well, to be precise, there isn’t any straightforward way for you to check who views your Instagram page. Instagram doesn’t have an in-built feature to let users check who’s viewed their profile and there’s a very good reason behind that – user privacy. Facebook-owned Instagram has all the data you’d need to check who viewed your profile, but it won’t share it with you because that could lead to a significant drop in user engagement on the platform.
Why, you ask? Well, since a significant number of Instagram users spend their time just checking out other profiles without posting anything on their own profile, if Instagram releases data regarding their activity, there’s a very high chance that they’ll stop using the app as much, which is definitely bad for business. Even though these users don’t engage with other people on Instagram, they still consume the same number of ads as everyone else and if they’re called out for their activity they might stop using the platform altogether.
Table of Contents
Using Third-Party Apps to See Who Viewed Your Instagram Profile
So are there any third-party apps you could use to see who viewed your Instagram profile? Yes, there are an absolute ton of apps, both on the App Store and the Play Store, that will have you believe that you can see who views your Instagram account and find your Insta stalkers by giving them access to your Instagram account. But, do they work? Definitely not.
SocialView for Instagram is one of the iPhone apps that claims it can show you who viewed your Instagram profile. However, if you go through the reviews on the app’s page, you will find that it actually doesn’t work.
2. Profile+
Profile+ is another app that says it can show you who views your Instagram profile. However, this app doesn’t work either. In fact, it tries to make you pay to unlock features such as ‘who viewed my Instagram profile’ even though it won’t work. The app simply shows a list of users you have blocked, which is something you can see on the official Instagram app anyway.
3. Follower Analyzer for Instagram
Follower Analyzer is another app that claims it can show you who views your Instagram profile, when in reality it doesn’t do anything of the sort.
These apps just pretend to work and show a list of random Instagram usernames which keep changing every time you open the apps to make users feel that they’re doing something. More importantly, these apps run the risk of being a major privacy threat as they collect all your account data as soon as you log in with your Instagram account and give them access to the data.
What’s more, you can even have your account banned by using such apps, so it’s better to not rely on third party apps to see your Instagram stalkers.
Why Don’t Third Party Apps Work?
The most damning reason behind why these apps don’t work is quite straightforward. Instagram’s data policy clearly states that it only shares a user’s name, Instagram username and bio, profile photo and email address with third-party apps that have not been vetted by the company. Additionally, Instagram’s Graph API, which was introduced earlier this year, is much more restrictive than the older Instagram API platform, which means that apps that haven’t been approved by Instagram to use the API lose the ability to access the API altogether. So, now that third-party apps are out of the question, how can you see who viewed your Instagram profile?
Note: There are a lot of scammers out there who claim that they can tell you who has viewed your Instagram profile in exchange for money, or sometimes by asking for your account credentials. Beware of such fake claims, and don’t pay random people money with the hopes of gaining access to information that Instagram simply doesn’t let anyone see.
Using Instagram Stories/Highlights to See Who Views Your Instagram Profile
Even though Instagram doesn’t give users access to a feature with which they can check who’s visiting their profiles, it does have one that allows users to see who all viewed their Stories and Highlights. The feature can, therefore, be used to check who all have recently visited your profile. In order to make use of this feature to reveal your Insta stalkers all you need to do is tap on the profile picture icons lined up in the bottom left corner of your recent Instagram Stories. This will bring up a list of all the users who’ve checked out your story, including users who don’t follow you.
This feature will also let you block any users who you don’t want to share your Stories with by tapping on the menu button to the right of the user’s name and selecting the ‘Hide Story’ option, so you can easily block any Instagram stalkers you may have.
Since Instagram Stories expire after 24 hours, you’ll have to check the list on a daily basis (in case you upload that often). But if you want to get a long term overview of who’s been visiting your Instagram profile, you can check the same list on your Highlights, which also displays a list of all the users who’ve visited your profile (provided they played the Highlights).
Using Instagram Business Accounts to See Who Views You Instagram Profile
You can also see who viewed your Instagram profile by making use of an Instagram business account. Having an Instagram business account will give you access to important information about who’s been visiting your Instagram page but there’s a catch.
With a business account you’ll be able to access valuable insights about the users visiting your profile, including their location, age range, gender, and the time that they’re online. However, the insights won’t reveal the names of all the individual users who’ve visited your profile.
If that’s the kind of data you’re interested in, you can easily convert your personal Instagram account into a business account. To do so, you’ll have to navigate to the Instagram Settings and tap on the ‘Switch to Business Profile’ option, then connect your Instagram account to a Facebook Page that you administrate.
Instagram will then prompt you to choose which contact information you wish to pull from your Facebook page as Instagram business accounts require users to have at least one contact info. Your new Instagram business account is now good to go. It’s worth noting that Instagram Insights don’t pull historical data and starts collecting data only after the Instagram business account is set up.
How to Make Your Instagram Account Private
Now that we’ve explored all the ways in which you can see who views your Instagram profile, lets talk about how you can prevent someone from viewing your profile. The answer is quite simple. You can prevent unknown users from checking out your Instagram by making your profile private.
To convert your Instagram profile from public to private, you’ll need to navigate to the settings menu in the Instagram app and toggle the ‘Private Account’ option. It’s as easy as that. Do note that switching to a private account won’t have any affect on your existing followers, so you’ll need to weed out unwanted followers or Insta stalkers individually after converting to a private account.
So Can You See Who Views Your Instagram Profile?
So, if you’ve been wondering whether you can see who viewed your Instagram profile, well, you can’t. The only workaround, which involves checking who’s viewed your Instagram Stories and Highlights, isn’t accurate as it only shows all the users who viewed your Stories or Highlights and doesn’t account for all the users who went through the posts on your timeline. Third-party apps, as I’ve already explained, are no good and using them is definitely a waste of your time and money. In case you want more information about the users visiting your profile and can do without getting their names, then you can also convert your personal account to a business account. And finally, if not knowing who’s visiting your Instagram ID bothers you all that much, you can switch to a private account.
TAGS Instagram
How to see who views Instagram profile. Cyber stalking
The social media gives no feature to see who views your Instagram profile. But it is still possible to figure out your page visitors, who stalk your Instagram and limit their access to the content.
Account owners can see the number of people who watched their video posts. The same statistics is available for photo-posts in Business and Creator accounts. But who’s exactly seen them knows only the social networking service.
Those who like your posts and comment on them are also easy to find. But likes and comments are not always evidence the user views your Instagram profile. Subscribers see your posts in their newsfeed. Only not subscribed people have to visit your Instagram first.
Watching posts without comments and likes is typical for stalkers on Instagram. One can notice the number of views exceeds the number of likes. This is not a mistake, the users were keen to know about your updates for sure. Instagram counts a video as viewed after 3 seconds. The time is both for Instagram Stories and posts. Now let's look at how you can see who stalks your instagram for free.
Business and Creator accounts give the audience statistics. Instagram shows location, age, gender and the number of visitors, no matter whether they are subscribed to you or not.
Remember, the statistics are collected after you switched the account to one of the Professional. Account owners can’t get information about the audience for the period when their accounts were Personal.
The statistics can only be seen from a phone. To see it, go to your profile page, then open the three horizontal lines in the top right corner, choose Insights.
In the first line you can choose a time period — 1,2 weeks or a month. A round with the letter “i” in the same line opens a short instruction. Below are the audience and content analysis sections.
Use services to see the statistics from a computer. Creator Studio is a good option. We wrote about it in the article How to post on Instagram from a PC or Mac. Open Statistics, choose the Action section to see Site and Profile visits. Age, gender, cities and countries analysis is available in the Audience section. The website shows statistics for the last 7 days for Professional accounts.
If you created a landing page with multiple links and added it to your Instagram bio, which we hope you did, you can see who views your account on the builder's website. There you can get more metrics, they depend on the builder.
For example, if your page is made on Taplink, you can learn your Instagram audience. You can tell that by studying and comparing statistics on each link. There are the number of clicks on links and conversion rate. Data is available for any day, week or month.
PRO Taplink account allows you to connect Google Analytics to get traffic data and users’ behavior. The service also offers to set goals for each link and track the progress.
Connect your Taplink account with Facebook Pixel to promote a brand on the social media website. This is another useful tool, which helps to optimize ads.
Use Stories to tell who viewed your Instagram profile. But you can say for sure a user stalks your Instagram account only if they are not subscribed.
One has to tap an avatar in profile, on the main page or in the search to view a Story. An account owner doesn't know whether it was tapped on his or her profile page.
Stories of all the users you are subscribed to appear above the newsfeed. Switching between the Stories posted by different users is automatic. Do not measure the audience’s interest by the number of people viewing your Story. Probably, a user just tapped someone’s Story and is viewing every next one.
This is how Stories help you to see who looked at your Instagram profile. If a user is not subscribed, he or she has to go to your profile or tap your avatar in the search. Seeing not subscribed user on the list of the views, you may rest assured they have interest in your account. There is no chance they got to your Stories by mistake.
Mind, users can view Stories anonymously using services. They are not shown on the listing, or Business and Creator statistics in this case.
The viewers are only displayed to the account owner. Tap your avatar in the newsfeed or profile. At the bottom left, you have the number of people who checked the photo or video. You will also see several avatars above the number. Tap them or swipe up, the full list will open.
Photos and videos remain in Stories for 24 hours, if the account owner doesn’t delete them earlier. But the statistics are available during the 48 hours after posting. You can see it in the Stories Archive on Instagram when the photo or video disappears from your page.
Here is how you can open Archive to see who views your Instagram profile: open your page, then tap the three lines menu and choose Archive. Tap one of the Stories. At the bottom left, you can find the number of viewers and open the usernames list.
Link clicks, Profile visits, accounts reached a story, Impressions and Navigation metrics are available to those having Business or Creator accounts. Open the viewers list and switch to the first tab with a bar chart icon.
Don’t be deceived by the usernames arrangement to find out who views your Instagram profile more often. No evidence confirms the listing is ordered by your or subscribers’ interaction. Instagram’s algorithms for the ranking are unknown.
If you don't see avatars and numbers at the bottom, nobody has seen the Story, or they use services for watching anonymously.
Users can add Stories to Highlights to make the content visible for more than 24 hours and only from your profile page. This is also another free way to see who views your IG profile.
You can see the number of the viewers and their usernames the same way you do it with disappearing Stories. The detailed statistics for Business and Creator accounts are also available.
If a user has seen photos and videos in Highlights that are not in regular Stories, he or she definitely views your Instagram profile.
Add photo and video to Highlights and hide them from all the subscribers. Not subscribed users will see them but will not know the content is limited for watching.
Choose Story in the Privacy settings. You select who to hide the content from in the upper line. Disclose the option and mark everyone.
Add Stories. There is an icon with the word at the bottom, click it to save in Highlights. Then delete the Story.
Now the content is shown only to not subscribed users. You don't have to search for it on the list.
None of the stalker apps give reliable and accurate results. The social media website does not provide information about visitors. These third-party apps show random users. What's more, they sell users’ data and charge money for getting the visitors list. Such apps are often filled with ads.
It’s possible, such Instagram analysis apps giving accurate results will appear. But only when the social media website changes its data policy or offers its own apps to check who viewed your Instagram account.
If you don’t want particular people to see your content — block them. Open a person’s page and disclose the three dots on the right.
The “Report” option gives the opportunity to tell on the page. Choose whether it is spam or inappropriate. Instagram will consider the report and block the user if agrees with you.
Choose the “Block” option. Instagram will offer to block the existing account or every one the user will make in the future, or you can block the user’s page. A blocked user can’t find your profile, posts, Stories and send messages. The notification about blocking is not delivered.
Choose “Restrict” to limit a user’s activity. His comments will be shown only for you two. You can manually make any of them visible for other Instagram users, or delete. Messages from a blocked user appear in Direct requests.
One more method to avoid unwanted users seeing your content is to make the account private and remove an Insta stalker from your subscribers. Thus, they will not be allowed to see your posts and Stories even using the third-party apps and services for anonymous watching.
You can see who viewed your profile on Instagram, here are several ways to know your admires or stalkers:
- Account statistics tell what kind of users are interested in your content.
- Highlights show who visited your profile page.
- Use statistics of your mini-website in bio.
- If you don’t want users checking and stalking your profile, then limit access to your content.
But remember, the list of users who views your Instagram account regularly will be not complete. For instance, they can use services for downloading Instagram Stories to view your profile anonymously.
Instagram profile statistics: 5 services + decoding
Instagram account statistics are information about users who visited the account and / or performed some action (liked, subscribed, watched the post, answered the question, etc.) .
I will not pour water about its importance, you already know this. Therefore, I go straight to the point and answer the question of how to view statistics on Instagram.
Important. Each “View” of the profile has its own characteristics, so some metrics may differ. And more metrics depend on the completeness of the profile (active buttons, links, etc.).
on Instagram
In order for you to have statistics at all, you need to switch to a business profile or an author account. It's a matter of three minutes. Go to Settings -> Account -> Switch to Professional Account.
Next, the social network will prompt you to select categories and type of account. After switching, new buttons will appear under the header.
1. Profile
To see some statistics, you need to maintain a page on a professional account for at least 7 days. Otherwise, she simply will not gather.
Now go to the statistics - click on the button of the same name. You can choose how long to display the data.
- Overview
1. Accounts covered
The number of unique accounts whose owners have seen any of your igtv posts, stories or videos at least once. Now about the metrics below:
- Impressions. Unlike reach, they include multiple views of posts from the same account;
- Account activity. Displays profile visits and clicks on: website address, "Call" button, etc.
Next, you can see the reach of popular posts, stories and IGTV videos.
If you need, for example, a different post, or if you want to see coverage for all posts, click next to the "All" section. Next, all posts will open, and you will see the reach on them in an oval.
In addition, you can select a period - display publications for the last 2 years, year, 6 months, 3 months, 30 days, 7 days and the desired metric to check.
By the way, read our article - how to increase the coverage on Instagram, it will not be superfluous
2. Interactions with content , save, repost, replies.
Popular interaction-based posts are also displayed below.
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- Your audience
The section collects all statistics on your audience for the selected period. You can see the total number of subscribers, the growth over the period in percentage and in numbers, as well as the number of unsubscribes.
Audience data is available to you: by city and country, by age, gender, and most importantly - the periods of the greatest activity of users in your profile by hours or days.
Audience dataLifehack. If an SMM specialist has already worked on the profile before you, it is useful to check for bots. This will help identify a real, live audience.
- Posted content
The number of posts, stories, active promotions and IGTV videos you have posted during the selected period, including today.
For each type of content, you can also go to the section with all, for example, stories and select the required metric.
You can view the statistics of an individual publication without opening the general one. Select a post, click "View Statistics" under it, and voila, analyze the metrics.
To view the story statistics - open the desired story, go to views, then click on the chart next to it.
2. Advertising records
You can also check the advertising statistics in Instagram itself. This is done by looking at the statistics of a story or post that is being promoted as a sponsored post.
Advertising postLifehack. Want to get targeted subscribers for only 1 ruble ? With the subscription page service - Instasub, it's real, besides, just : You create free useful material, run ads on it with the call to “download for free”. And in order to get it, the user must subscribe to you (this is already checked by the service). Click, see how to do it and test it - Instasub .
Now, according to the laws of the genre, I will tell you in detail about the metrics that can be seen in the statistics of promotions.
Interactions:
- Profile transitions. The number of people logged into the account;
- Calls . Number of calls made during the campaign;
- E-mail. Emails sent during the promotion.
Interesting:
- Coverage. How many subscribed / unsubscribed people saw the post, as well as the percentage of coverage due to advertising;
- Impressions. The total number of views of the promotion, indicating the percentage of views from advertising;
- Subscriptions. The number of subscribed users during the promotion.
Promotion:
- Duration. Advertisement duration in days;
- Costs . The total cost of this ad entry.
Audience:
- Gender . Percentage division of the audience into women and men;
- Age range. Audience division by age;
- The best places. Geolocation of the reached audience.
Similar metrics are shown by the statistics of promotions carried out using stories. The only difference is that it is supplemented with details about scrolling through stories, as well as exiting them.
Speaking about advertising, I will also mention a proven way to increase sales through Instagram. Chatbot from MyBotan will help you. Chatbot in Instagram Stories is something new, right? Find out about the new tool, which is incredibly increasing sales, at the link.
through services
Profile statistics that can be obtained using standard Instagram tools do not provide all the information necessary for successful profile promotion. Therefore, many owners of commercial accounts use third-party services.
There are many different services for fast detailed analytics on Instagram. We recommend the first 3 in the table based on user experience. But this does not mean that the rest are somehow bad, we just did not test them and cannot vouch, but they will also provide you with analytics.
Service | Free period | Cost |
Livedune | 7 days | from 400 ₽/month |
Instahero | No | from 99 ₽/check With the promo code "INSCALE" 30% discount for a full analysis of |
Trendhero | Single account verification | 732 ₽/month |
Details on how to view statistics through services were described in our other article, so also go there and study. We also talked about how to analyze competitors.
Related:
Instagram analytics services: top 10Competitor analysis on Instagram (how and where)Now about how to view Instagram statistics through Facebook. I will say right away that Facebook is for advanced users, and it shows statistics ONLY of your advertising posts. But with a huge number of different metrics.
And there is a special tool for viewing statistics from Facebook - Ads Manager. It connects through the Instagram account associated with the Facebook profile.
MetricsI won't list all the metrics. I will touch on, perhaps, the minimum list of standard metrics that Ads Manager shows.
- Pay per click. Shows the average cost per click;
- The ratio of clicks to impressions. Percentage of those who saw the ad and clicked;
- Frequency. How many ads each person viewed on average.
By the way, Ads Manager allows you not only to view, for example, visit statistics, but also to create an advertising post for Instagram, but its settings are much more complicated, and that's another story.
As an advertisement
Briefly about the main thing
We figured out how to view statistics on Instagram. And I remind you that a systematic analysis of traffic statistics, interactions, etc. helps to maintain an account more efficiently, and due to this, increase not only coverage, but also engagement (and this is a very important indicator, you know yourself). You can even see who likes whom on Instagram, but more on that another time.
And in conclusion, I would like to highlight three main points in which statistics will become well, just an indispensable assistant.
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- Content creation. It is quite obvious that if the majority of your audience, according to statistics, are women, this should be taken into account when creating posts and stories;
- Optimum time. The statistics show the time during which your subscribers are the most active and view the posts the most. Try to post during this period.
- Coverage. You can see which audience the post reached. If it includes a lot of people who are not subscribers, then the publication is interesting, so you need to achieve this from other entries. By the way, read the article on how to increase coverage.
How to view Instagram statistics 2022
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Statistics of Instagram accounts could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics for the photo and the entire account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” at the top and the “Statistics” button.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?
On the main screen, you can select a period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0025 >
, then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc. ).Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (e-mail, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Return to the first screen of Instagram Statistics. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct to this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - number of taps forward to view your next Story
Next Story - number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.