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How to reach facebook marketplace


Grow Your Business With Facebook Marketplace: Guide + Tips

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger.

Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse. The platform receives around a billion monthly visitors. Since those people are browsing already, they’re likely highly motivated potential buyers.

Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns.

So how does Facebook Marketplace work? How can businesses sell and advertise on the platform? Read on for our complete guide to the benefits of Facebook Marketplace for business.

What is Facebook Marketplace?

How can you use Facebook Marketplace for your business?

7 benefits of Facebook Marketplace for business

How to sell on Facebook Marketplace as a business

How to advertise on Facebook Marketplace

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

What is Facebook Marketplace?

Facebook Marketplace is an online shopping channel. It’s an ecommerce platform where Facebook users can buy and sell items from each other locally.

You can access Facebook Marketplace in the Facebook mobile app and on desktop:

  • On mobile, tap the three vertical lines in the bottom right corner of the screen. From the shortcuts page, scroll to the Marketplace icon near the bottom of the screen.

  • On desktop, click on the storefront icon located on the top navigation bar. You can also click the Facebook Marketplace option on the left-hand menu.

Facebook Marketplace organizes listings into 19 categories including:

  • Apparel
  • Electronics
  • Entertainment
  • Garden & outdoor
  • Hobbies
  • Home goods
  • Pet supplies
  • Toys & games

Shoppers can filter searches by price and location. They can even save listings for future reference. Sellers can add up to ten images in Facebook Marketplace listings and ads.

Interested customers can message sellers directly on Messenger.

How can you use Facebook Marketplace for your business?

Facebook Marketplace is a powerful tool for any retail business. Knowing its use cases will help you make the most of its features.

List retail inventory

Use Facebook Marketplace to list all your store’s retail inventory. Beauty brands might list products, while car dealerships could list their in-stock vehicles.

Display items from a Facebook or Instagram Shop

If you have a Facebook or Instagram Shop, you can add Marketplace as a sales channel and reach more people.

Enabling Facebook checkout lets customers purchase through Marketplace without leaving the platform.

Sell from a business account

Anyone can sell items on Facebook Marketplace. Business accounts just have access to more features.

Facebook business accounts can:

  • Advertise your store or items on Marketplace to reach more people, even if your business doesn’t list directly on Marketplace.
  • Set up a shop with your Business Page and sell as a business (limited to eligible sellers and items).
  • Show inventory for retail items, vehicles, and event tickets.

Place ads that run on Marketplace

Ads in Facebook Marketplace appear in-feed when someone browses.

These ads have the advantage of reaching people while they’re already shopping. Your ad appears next to other relevant products and services. Interested customers can learn more in Marketplace or click through to your website.

Ads in Marketplace show up with a Sponsored label:

Source: Facebook Business Guide

7 benefits of Facebook Marketplace for business

Since Facebook aims to connect people, Marketplace is a great place to build relationships with customers.

Facebook Marketplace also attracts one billion monthly visitors. That makes it ideal for getting your products in front of more people.

Here are the eight key benefits of using Facebook Marketplace for business.

1. Increase your brand’s visibility

Increasing brand visibility is one of the quickest ways of increasing sales. And Facebook Marketplace can help get your brand and products in front of new shoppers.

In fact, one million users buy from Facebook Shops every month. Brands are seeing huge results, too. Some report order values that are 66% higher via Shops than on their websites.

The best part? Facebook Marketplace visitors are already looking for products to purchase. You just have to make sure they see yours first.

To get your product in front of interested buyers, take advantage of Facebook’s 19 categories:

These top-level categories break down into specific subcategories:

Place your products in categories that appeal to your target audience so that they’re more likely to find your items as they browse.

Aim to increase your Facebook Marketplace profile following too. The more people that follow your business, the more your items will appear in people’s feeds. Do this by publishing clear product images and writing informative product descriptions.

Facebook ads you create for your products also appear in Marketplace.

Once you’ve expanded your customer base on Facebook, it’s time to focus on building strong customer relationships.

2. Build stronger customer relationships

Facebook is a peer-to-peer platform, so you have a unique opportunity to build relationships with buyers in real time.

Sales that start on Facebook Messenger allow you to connect directly with customers. Plus, people are 53% more likely to buy from a business they can message.

Facebook provides customers with suggested questions, but they can also send their own messages to sellers:

Build customers’ trust by answering questions quickly and providing all the requested information.

Sam Speller, the founder of Kenko Matcha, says one-on-one interaction is a huge advantage:

“We’ve been able to interact with people looking for our product, which was always hard to do before. Before Facebook Marketplace, there was no place where buyers and sellers could interact directly with each other. Now, customers can start their transaction immediately without going through intermediaries.” – Sam Speller

As you grow your business and sell more products, you can expect to receive more messages. If your inbox starts to overflow, a chatbot can help make sure you’re responding in a timely manner.

Chatbots like Heyday support by suggesting related products and answering customer questions. If you’re juggling messages from multiple sources, Heyday can help. The app combines customer chats from Facebook, email and WhatsApp into one inbox.

3. It’s free to list products

Facebook Marketplace doesn’t charge sellers a single cent. Listing is free no matter how many products you list. You don’t need to pay anything to maintain an account or product listings either. You only pay a fee when you sell a product.

Facebook’s selling fee is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less. This selling fee includes taxes and the cost of payment processing. It also applies to all checkout transactions for all product categories on Facebook and Instagram.

Remember Facebook Marketplace listings must follow the platform’s Commerce Policies and Community Standards.

4. Test out new product/service listings

Since it’s free to list products, Facebook Marketplace is a great place to test out product selling ideas.

Facebook does the targeting for you, so it’s easier to test out whether a new product resonates with your core target audience.

Try using Marketplace to experiment with different pricing strategies. Then see how your audience responds to price increases or discounts.

Pro tip: Consider offering your audience exclusive access to discounts through Facebook Marketplace. It’s a good way to build customer loyalty.

5. Tap into Facebook personalization

Facebook lets you target people who have purchased from your store or follow your page. You can also reach new shoppers who fit your core audience profiles.

The Today’s Picks area features relevant products based on a user’s browsing history:

The Browse to Buy feature displays relevant products based on the communities that users belong to.

You can also use Facebook ads to target people who have purchased from your store or follow your page. These people are more likely to purchase from you again.

To do this, you could create a lookalike audience or interest-targeted audience in ads:

6. Mobile-friendly listings

Facebook Marketplace automatically creates mobile-friendly listings. 98% of Facebook users log on using their mobile phones and 81.8% of people only access the platform via mobile.

Luckily, you don’t need to worry about adapting your listing to appeal to these mobile users.

7. Identify customer preferences and best-selling products

Facebook Marketplace makes it easy to find out what types of products are most popular. That way, you can make more accurate sales predictions and stock popular items.

To see what’s selling the best on Facebook Marketplace, go through categories. Here you can see which products are bestsellers in their categories.

You can also identify popular products by visiting business pages. Whenever you click on a page, you’ll see that the top-performing products appear first.

How to sell on Facebook Marketplace as a business

There are three main options for selling on Facebook Marketplace as a business. Here are step-by-step instructions on how to set up Facebook Marketplace for business.

1. Show inventory for retail items

Businesses and regular Facebook users can easily list retail items on Facebook Marketplace.

1. To get started, click on Create new listing, located on the left navigation menu.

2. Next, select your listing type.

3. Choose up to 10 photos. High-quality photos are always best!

4. Add a title, price, subcategory, condition, description, and product availability.

5. You can also choose to add the color, product tags, and SKU number. If you want, you can make your approximate location public.

It’s best to fill out all the details. Interested buyers want to see all the information they need before making a decision.

2. Display items from your Facebook page shop

Facebook Shops receives a total of 250 million monthly visitors. It’s a huge shopping channel that can give you a unified presence across Facebook, Instagram, and Facebook Marketplace.

Before you can begin, you need to set up a checkout on Facebook for your shop.

To add Marketplace as a sales channel:

1. Go to Commerce Manager and select your shop.

2. In the left-hand menu, click Settings.

3. Click Business Assets.

4. Select Enable Marketplace.

Eligible products appear on Marketplace within 24 hours.

3. Sell as a business on Marketplace

This is only available to select sellers right now. Facebook is rolling out this new Marketplace selling feature throughout 2022. Instead of linking Marketplace to your personal Facebook account or Shop, you’ll be able to sell as a business on Marketplace.

How to advertise on Facebook Marketplace

Advertising your products on Facebook Marketplace can help your business reach more shoppers. Currently, Marketplace ads reach a huge global audience of 562 million people worldwide.

Advertisers report a big increase in conversion rates compared to in-feed ad placements.

Source: Facebook business guide

As an added bonus, your ads will show in Feed too.

Here’s our step-by-step guide to setting up ads on Facebook Marketplace.

1. Go to the Ads Manager tool

Log into Facebook Ads Manager. Select your Campaign Objective.

Choose between these categories:

  • Brand awareness
  • Reach
  • Traffic
  • Video views
  • Lead generation
  • Event responses
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

Then click Continue.

2. Set your budget and schedule

Choose between setting a lifetime or daily budget. Decide on your ad campaign’s start date and select an end date.

3. Choose your audience

Define your targeting by customizing options like:

  • Location
  • Age
  • Gender

You can also target any saved audiences you might have.

4. Decide on your ad placement

Choose between Automatic or Manual Placements.

Automatic Placements let Facebook’s delivery system divide your budget across multiple placements. The platform will place your ads where they’re likely to perform best.

Manual Placements mean you choose the places to show your ad.

Facebook recommends using Automatic Placements. If you choose Manual Placements, just keep in mind that you won’t be able to advertise on Marketplace alone. Every Facebook ad campaign must include Feed.

Click Next when you’re done.

5. Choose your ad’s creative format

Add the media and text for your ad. You can modify your media and text for each ad placement too.

Make sure to add:

  • Images or videos
  • Primary text
  • Headline
  • Description

The recommended video and image specs are the same as Feed. Keep in mind you can’t crop or upload unique creative for ads in Marketplace. Make sure the ad size is correct before you upload your images.

Next, choose your call to action button.

6. Choose you destination

Decide where you want to send people when they click your CTA button.

7. Publish and wait for review

Once you’ve completed these steps, click Publish.

Facebook will then review and (hopefully) approve your ad. People can then see it when they browse Marketplace on the mobile Facebook app.

And that’s a wrap for setting up Facebook Marketplace ads!

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How to Get Facebook Marketplace and Buy or Sell Items

  • To access Facebook Marketplace, click the Marketplace icon in the main menu on the Facebook website or app.
  • If you don't see Marketplace when logged into Facebook, try logging out and back in, or reinstalling the app.
  • Facebook Marketplace is only available to users 18 and older in supported countries.

Facebook Marketplace is a free feature that allows users to buy, sell, and trade items with people nearby — kind of like a garage sale, but online. Here, you'll find all kinds of items for sale, both big and small, cheap (even free) and expensive. 

In this guide, we go over how to access Facebook Marketplace on a browser or the mobile app, some troubleshooting tips, reasons why Marketplace may not be available to you, and how to sell items on Facebook Marketplace.

Important: Facebook Marketplace is available to users 18 and older in most countries, including the US and Canada. For a full list of supported countries, see the footer at the bottom of the official Facebook Marketplace page. 

How to access Facebook Marketplace

Accessing Facebook Marketplace is typically a straightforward process. If you're on the Facebook website, you can access Facebook Marketplace by clicking the Marketplace icon in the main menu located on the left side of the screen. 

The Marketplace icon often appears in the menu section as a shortcut. Abigail Abesamis Demarest

If you're using the Facebook app, tap the Menu icon (it looks like three horizontal lines), then tap Marketplace. If you don't see it in the list, tap See More for the full menu.

Marketplace on the mobile app is found in the Menu section of the app's navigation bar. Abigail Abesamis Demarest

If you're not seeing Facebook Marketplace when you're logged into Facebook, here are a few things you can try:

  • Log out of Facebook, then log back in.
  • Uninstall the Facebook app, then reinstall it.
  • Change your Facebook profile region to a country that supports Marketplace. To do this, edit your profile and change your current city.
  • If you have a new Facebook account, use it regularly to help prove to Facebook that it's a real account. Like and comment on posts, share photos, and add friends.
  • Visit the Facebook Marketplace website via a direct URL.

Why can't I access Facebook Marketplace?

If you're unable to access Facebook Marketplace, even after following the steps outlined in the previous section, there are a few potential reasons why:

  • Age: Facebook Marketplace is only available to Facebook users 18 and over.
  • Region: Marketplace is available in 50 countries. If your current location is set to a country that doesn't currently offer Facebook Marketplace, the icon won't appear.
  • Device: Facebook Marketplace only works on the iPhone 5 and later models, Android, and iPads.
  • Age of account: If you have a new Facebook account, Marketplace might not immediately be available to you. 
  • Infrequent use: Facebook's main menu shows shortcuts to the features you use most. If you never or rarely use Facebook Marketplace, the icon may disappear.
  • Access revoked: If you've violated Facebook policies when using Marketplace, your access to the service can be taken away.

How to sell on Facebook Marketplace

To sell something on Facebook Marketplace, simply go to the Marketplace section of the app or website, then select Create new listing. 

For more details on what you can and can't sell, and tips for standing out, check out our guide to selling on Facebook Marketplace.

Video: How to use Facebook Marketplace

Abigail Abesamis Demarest

Abigail Abesamis Demarest is a contributing writer for Insider based in New York. She loves a good glazed donut and nerdy deep dives into the science of food and how it's made. 

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Targeting worldwide | Meta for Business

3 min.
Lesson topics:
  • what is targeting around the world and in certain regions.

Global and Regional Targeting

The Global and Regional Targeting tools let you choose in which countries to show your ads.

Instead of creating multiple campaigns, you can set up one campaign and serve ads globally or in specific regions. nine0013

Facebook will show more ads in markets where it performs better.

How it works

When creating a new ad and targeting, you can choose from three location types:

  • Worldwide
  • Region (e.g. Europe or Africa)
  • Free Trade Area (e.g. NAFTA)

Facebook will show ads to people in the places you choose and help you track results. If your ads generate more conversions in a particular location, Facebook will allocate more of your budget to serve ads in those locations. nine0013

Success story: Paul Valentine

story In 2015, Paul Franzreb and his sister Marlene from Germany founded a new brand of affordable and high-quality watches and accessories, focused primarily on social media users. Today they sell their products to customers all over the world.

Target

In order to enter the international market, the brand needed to increase awareness and sales outside the already developed regions of Europe. nine0013

Solution

Paul Valentine targeted ads in selected European countries with good results. Since its goal was to expand globally, it was decided to create a two-month campaign targeting the world. 189

The company used Facebook Insights to determine who is showing the most interest in its products. It was decided to focus on women of different ages. The company first targeted ads to women aged 17 to 65 in many countries using custom audiences and lookalike audiences. Then, with the help of conversion optimization, people were found for whom the ad was most relevant. nine0013

Results

Facebook ads targeting the world generated significantly more results for Paul Valentine than previous country-targeted campaigns. In two months, the campaign delivered the following results:

  • ROI on advertising exceeded costs 7 times
  • ROI on advertising 4 times higher than previous campaigns
  • 40% lower cost per click
  • 68% lower cost per purchase

Key Findings

  • Worldwide targeting allows you to show ads in other countries.
  • You can select audiences at three levels: worldwide, in a hotel region or in a free trade zone.

What's next?

The training does not end there. You can learn more about Facebook's international solutions from these additional resources:

Help Center resources

  • Targeting ads to multiple countries, regions, or the world

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